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Annual Report 2015 Entertain. Inform. Engage

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Annual Report 2015 Entertain. Inform. Engage Annual Report 2015 Entertain. Inform. Engage. Key fi gures SHARE PRICE PERFORMANCE 30/04/2013 – 31/12/2015* + 42.7 % )RTL GROUP + 54.5 % MDAX + 48.1 % DJ STOXX 600 INDEX = 100 * RTL Group shares have been listed in the Prime Standard of the Frankfurt Stock Exchange since 30 April 2013. RTL GROUP REVENUE SPLIT In 2015, TV advertising accounted for 49.4 per cent of RTL Group’s total revenue, making the Group one of the most diversified groups when it comes to revenue. Content represented 22 per cent of the total, while greater exposure to fast-growing digital revenue streams and higher margin platform revenue will further improve the mix. 11.8 % OTHER 8.4 % DIGITAL 49.4 % TV ADVERTISING 22.0 % CONTENT 4.1 % PLATFORM REVENUE 4.3 % RADIO ADVERTISING Key fi gures REVENUE 2011 – 2015 (€ million) EBITA 2011 – 2015 (€ million) 15 6,029 15 1,167 14 5,808 14 1,144* 13 5,824* 13 1,148** 12 5,998 12 1,078 11 5,765 11 1,134 * Restated for IFRS 11 * Restated for changes in purchase price allocation ** Restated for IFRS 11 NET PROFIT ATTRIBUTABLE TO RTL GROUP SHAREHOLDERS 2011 – 2015 (€ million) EQUITY 2011 – 2015 (€ million) 15 789 15 3,409 14 652* 14 3,275* 13 870 13 3,593 12 597 12 4,858 11 696 11 5,093 * Restated for changes in purchase price allocation * Restated for changes in purchase price allocation TOTAL DIVIDEND/ MARKET CAPITALISATION* 2011 – 2015 (€ billion) DIVIDEND YIELD PER SHARE 2011 – 2015 (€ )(%) 15 11.9 15 4.00* 4.9 14 12.2 14 5.50** 6.8 13 14.4 13 7.00*** 10.0 12 11.7 12 10.50 13.9 11 11.9 11 5.10 6.6 * As of 31 December * Including an extraordinary interim dividend of € 1.00 per share, paid in September 2015 ** Including an extraordinary interim dividend of € 2.00 per share, paid in September 2014 *** Including an extraordinary interim dividend of € 2.50 per share, paid in September 2013 CASH CONVERSION RATE* 2011 – 2015 (%) PLATFORM REVENUE* 2011 – 2015 (€ million) 15 87 15 248 14 95 14 225** 13 106 13 185 12 101 12 175 11 104 11 128 * Calculated as operating pre-tax free cash fl ow as a percentage of EBITA * Revenue generated across all distribution platforms (cable, satellite, IPTV) including subscription and re-transmission fees ** Restated DIGITAL REVENUE* 2012 – 2015 (€ million) ONLINE VIDEO VIEWS 2011 – 2015 (billion) 15 508 15 105.0 14 295 14 36.4 13 233 13 16.8 12 188 12 6.9 * Excluding e-commerce, home shopping and platform revenue for digital TV 11 1.9 RTL Group Annual Report 2015 3 SCAN THE S... Contents QR CODE ...and watch the RTL Group Annual Report 2015 spring into action on your mobile device. Snap this code now to watch Corporate information the first video! 6 Chief Executives’ report 12 Our business model 14 Our strategy 20 Our role in society 25 Corporate Responsibility Report 2015 (booklet) 26 Entertain. Inform. Engage. The highlights of 2015 56 Chairman’s statement 58 The Board / Executive Committee Financial information 66 Directors’ report 115 Management responsibility statement 116 Consolidated financial statements 121 Notes 208 Auditors’ report 210 Credits 211 Five-year summary RTL Group Annual Report 2015 5 Chief Executives’ report Focusing on growth in a changing world “2015 was a record year for RTL Group: for the fi rst time in our history, revenue exceeded € 6 billion.” GUILLAUME DE POSCH Co-Chief Executive Offi cer 6 RTL Group Annual Report 2015 Chief Executives’ report “We are confident our digital businesses will reach such scale over the next 24 months that they become one of the growth drivers of RTL Group’s total revenue,” said RTL Group’s Co-CEOs at the 2014 results presentation. This followed major investments in online video companies BroadbandTV, StyleHaul and SpotX. Picking up on this, we talked to Anke Schäferkordt and Guillaume de Posch about RTL Group’s growth in 2015, about fostering closer collaboration across its business units and, above all, how RTL Group is responding to the rapid changes across the whole ‘total video’ value chain. “With more than € 500 million in revenue, digital has become a dynamic third pillar for RTL Group.” ANKE SCHÄFERKORDT Co-Chief Executive Offi cer RTL Group Annual Report 2015 7 Chief Executives’ report “For us, TV isn’t just ‘television’ any more, it means ‘total video’.” ANKE SCHÄFERKORDT RTL Group @rtlgroup · 11 Nov 15 RTL Group Co-CEO Anke Schäferkordt talking #digitalisation at #OWM 2015 in Berlin. How did RTL Group perform in 2015? GUILLAUME DE POSCH: Despite a mixed picture in the global economy, 2015 was a record year for RTL Group: for the fi rst time in our history, revenue exceeded €6 billion. Operating profi t EBITA also reached a new high, despite lower positive one-off effects than 2014. Net profi t for RTL Group shareholders increased strongly by 21.0 per cent to €789 million. ANKE SCHÄFERKORDT: All European net TV advertising markets in RTL Group’s territories were up or stable year-on-year, with the German market remaining the healthiest in our portfolio. At 814 Mediengruppe RTL Deutschland, we outperformed the German TV advertising market, which was estimated to have grown by 2.0 On 11 November 2015, to 3.0 per cent in 2015. We also generated higher diversifi cation RTL Group Co-CEO revenue such as online couponing and platform revenue. As a result, our biggest profi t Anke Schäferkordt was invited to speak at the OWM symposium centre grew signifi cantly and generated another record profi t. in Berlin where advertisers and marketing executives talked Did digital grow as forecast? about the topic “Winning in the Digital Reality”. Picture: ANKE SCHÄFERKORDT: With more than €500 million in revenue, digital has become a Anke Schäferkordt dynamic third pillar for RTL Group, complementing our market-leading broadcasting and with host Wolfram Kons. content production businesses. Digital revenue now represents 8.4 per cent of RTL Group’s total revenue. The massive growth rate of 72.2 per cent for our digital revenue refl ects our early investments in online video. According to Comscore, RTL Group is now number one on YouTube worldwide, with strong positions in the US, Europe and Germany. We generate around 11 billion video views each month, including mobile. We are the strongest and most international online video operator of all the broadcast groups in the US or Europe. Organically, the revenue growth rates for our multi-channel network businesses BroadbandTV, StyleHaul and Divimove – and for our monetisation platform SpotX – are 50 per cent or more. And they will continue to grow, at signifi cant double-digit rates. GUILLAUME DE POSCH: We need to invest in these businesses to further strengthen their strong market positions. Some of them will continue to generate short-term start-up losses. The fact that we achieved faster revenue growth while keeping our high profi t margin at Group level underlines the tremendous strength of our core broadcasting business. In other words: RTL Group is on the growth track. Driven by our digital businesses, we expect our total revenue to continue growing moderately in 2016. What is the proposed dividend for 2015? GUILLAUME DE POSCH: In September 2015, we paid an extraordinary interim dividend of €1.00 per share as an advance for the fi scal year 2015. In addition, RTL Group’s Board of Directors has proposed a fi nal dividend of €3.00 a share for the fi scal year 2015. As in previous years, this refl ects the Group’s strong cash fl ows, investment plans and target 8 RTL Group Annual Report 2015 Chief Executives’ report leverage factor. Based on our average share price on the Frankfurt Stock Exchange in 2015, all dividends for the fi scal year – totalling €4.00 a share – represent a dividend yield of 4.9 per cent. This is, again, among the most attractive in Europe. In August 2015, at the half-year results, you mentioned rapidly evolving total video market. What do you mean by ‘total video’? ANKE SCHÄFERKORDT: Linear TV still dominates the video market – it’s the only medium consistently reaching mass audiences daily. But people watch more video content than ever – in long and short-form, linear and non-linear, on the TV screen and on mobile devices. The demand for high-quality video content is growing rapidly, as is online video advertising. So for us, TV isn’t just ‘television’ any more, it means ‘total video’. This is important as many people still think of the TV set in the living room – rather than the wider TV industry. Where do you see the signifi cant changes in the value chain? ANKE SCHÄFERKORDT: From the production of content to its aggregation on TV channels, On 20 January 2015, multi-channel networks or thematic verticals, and from its technical distribution to Bertelsmann organised the ‘Let’s Go Connected’ advertising sales: the digital transformation is blurring the borders between the individual forum in Brussels to stages of value creation. Media agencies invest in production companies, US studios run exchange views on European TV channels, producers and channels expand into challenges ahead in the digital realm. digital, especially non-linear services, and platforms such as cable operators or telcos invest in their own content and advertising capability. There’s also extensive consolidation and integration at RTL Group @rtlgroup · 20 Jan 15 all stages of value creation, making competition ever fi ercer. Guillaume de Posch, Co-CEO of RTL Group, at the ‘Let’s Go Connected’ forum by @Bertelsmann_com GUILLAUME DE POSCH: As a leading video content provider this presents us with many new opportunities, but it also means we must set clear priorities.
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