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A Great Year How Many RTL Group’S Channels Increased Their Market Position in 2011

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A Great Year How Many RTL Group’S Channels Increased Their Market Position in 2011 12 January 2012 week 02 A great year How many RTL Group’s channels increased their market position in 2011 Luxembourg Germany RTL Group to exit Greek RTL Television presents broadcasting market fi fth ‘Commit Award’ France United States Nicolas de Tavernost on M6’s Melanie Amaro wins performance in 2011 The X Factor US week 02 the RTL Group intranet Cover: Montage with channels’ ratings increases year-on-year (in per cent). 2 week 02 the RTL Group intranet Winner of the year RTL Group’s fl agship channels in Germany and the Netherlands increased their audience shares once more in 2011. Other profi t centres recorded strong performances as well. Luxembourg - 12 January 2012 In 2011, almost all of RTL Group’s families of channels and fl agship channels were once again able to increase their – already good – ratings. RTL Television in Germany recorded its best yearly average since 1997. M6 was the only major channel in France to increase its audience shares year-on-year. In the Netherlands, RTL 4 had its best ratings in 14 years, while RTL Belgium remained the leading family of channels in the country with audience shares stable at 35 per cent. Despite the ongoing fragmentation in Croatia, RTL Hrvatska was able to increase its combined audience share both in prime time and all day. In Hungary, RTL Klub not only was the leading channel but also broadcast all of the 100 most-watched programmes in 2011. Alpha in Ich bin ein Star – Holt mich hier raus! Greece continued to increase audience shares, Vox closed the year 2011 with an average while Grupo Antena 3 in Spain increased its market share of 7.3 per cent in its target combined audience share by 1.5 percentage audience of 14- to 49-year-old viewers. points to 18.4 per cent – the best level since Ein Tag schreibt Geschichte – 2006. 11. September 2001 had excellent ratings: The documentary about the terrorist attacks Germany on the World Trade Center attracted up to Mediengruppe RTL Deutschland’s channel 18.8 per cent of the 14- to 49-year-old viewer attracted an average market share of 35 per cent market. Numerous own productions also proved among 14- to 49-year-olds in 2011. popular, such as the music talent show X Factor, Daniela Katzenberger – natürlich blond, With a market share of 18.4 per cent, and Die Kocharena. RTL Television was once again the most popular channel by far among young viewers in In 2011, RTL II attracted an average 2011. The channel improved its performance by 5.6 per cent share of its 14- to 49-year-old target another 0.3 percentage points year-on-year and viewer market. After a slow start, the series came in a full 6.7 percentage points ahead of Berlin – Tag & Nacht developed into an access the competition. Of the 100 programmes most prime-time ratings driver within a few weeks, and watched by the 14- to 49-year-old demographic the adventures of the ‘glamorous’ family Geiss in 2011, 70 were aired on RTL Television, among became an audience favourite in 2011. them the two-part drama The Hindenburg; Ich bin ein Star – Holt mich hier raus! (I’m A Celebrity... Super RTL, Mediengruppe RTL Deutschland’s Get Me Out Of Here!); the Wladimir Klitschko children’s channel, reached an average 24 per vs David Haye boxing match; Formula One; cent of children aged 3 to 13 in 2011 – way season fi ve of the show series Das Supertalent ahead of the competition. (Got Talent); the Wer wird Millionär? – Celebrity Special; and the TV dating show Bauer sucht Frau (The Farmer Wants A Wife). 3 week 02 the RTL Group intranet N-TV scored the best yearly average of 1.2 million viewers over the previous season. in its history, with a total audience market Le 19h45 has been the most-watched televised share of 1.0 per cent and 1.2 per cent among news programme with housewives under 50 14- to 49-year-olds. N-TV’s morning news and during the week since September 2011, with business line-up is particularly popular with an average 3.5 million viewers – an increase of viewers. Between 9:00 and 13:00 Monday 800,000 viewers in one season. The magazine to Friday, the news channel’s annual market programmes Capital, Zone Interdite, Enquête share of 1.6 per cent puts it clearly ahead of its Exclusive and 66 Minutes all continue to draw competition. very large audiences. W9 reported an excellent year as well, France with a 3.4 per cent total audience share – In 2011, M6 added 0.4 percentage points to its a 0.4 percentage point increase over 2010. audience share compared to 2010, posting the Of the 100 top ratings on DTT channels this year, best performance among the country’s major 43 belonged to W9, notably thanks to magazine channels for the fourth consecutive year. In prime shows such as Enquêtes d’action and Vie time, M6 was the second most-watched channel croisées. Top ratings also went to The Simpsons, (total audience), averaging 3.4 million viewers. which allowed the channel to set a new ratings The general-interest channel was in fact the record for an animated series on DTT, while most-watched channel (total audience) during Les Ch’tis à Ibiza became the most successful prime time on 41 occasions in 2011 (compared reality series on DTT with a total audience to 19 occasions in 2010). share of 4.4 per cent. Scènes de ménages The French series Scènes de ménages achieved The Netherlands the highest ratings ever for M6 in the 20:00 time In 2011, RTL Nederland’s channels collectively slot and attracted as many as 5.5 million viewers. attracted 35.2 per cent of the 20- to 49-year-old The new season has 1.5 million more viewers viewer market in prime time, a solid 7 per cent than the previous season. Un dîner presque increase over the previous year’s fi gure and the parfait (Come Dine With Me) ranked number best annual score since 1997. RTL Nederland one with the total audience on more than one came in well ahead of its competitors. occasion out of three, while the science magazine show E=M6 posted its highest ratings in three The family channel RTL 4 closed the year 2011 years. The cinematic event kicking off the school with a new market share record: in its target season, Le Petit Nicolas, scored the highest demographic of shoppers aged 20 to 49, an ratings for the year with 7.6 million viewers and the average 20.2 per cent of viewers tuned in – highest ratings ever for a fi lm on M6. Season 6 of the channel’s best ratings in 14 years. RTL 4 L’Amour est dans le pré (the Farmer Wants A improved its performance by nearly 10 per cent Wife) achieved a new record with 6.1 million year-on-year. With a total 3.745 million viewers, viewers on average, representing an increase the fi nale of The Voice Of Holland was the 4 week 02 the RTL Group intranet children’s programmes attracted 5.4 per cent of the 3- to 8-year-old viewer market, and 4.2 per cent of its target demographic, shoppers with children. In 2011, the digital channel RTL Lounge was watched at least once by nearly 5 million viewers above the age of 6, and by 2.3 million female viewers aged 13 and older. RTL Crime, which fi rst went on air in September 2011, was watched by 4.1 million viewers at least once, and by 2.1 million viewers in the 20- to 49-year-old demographic. Belgium With a total audience share of 34 per cent in 2011 (after 33.9 per cent in 2010), RTL Belgium remained the leading family of channels in French-speaking Belgium. Of the year’s 100 programmes most watched by audiences aged 4 and older, 86 were aired on RTL Belgium, 14 on public broadcaster RTBF. RTL-TVI’s Ben Saunders, winner of The Voice of Holland special news edition on the Liège shooting year’s most-watched programme. Other popular and grenade attack on 13 December 2011 programmes included Hotter Than My Daughter, (943,302 viewers; 50.9 per cent audience Iedereen Is Gek Op Jack, and De Jongens share); humoristic show Jingle Belges! with Tegen De Meisjes. François Pirette on RTL-TVI on 2 January (908,460 million viewers; 41.4 per cent RTL 5 reached an average 9.3 per cent of 20- to audience share); and RTL-TVI’s 19:00 news 34-year-olds in 2011, a 6 per cent improvement show on 23 January were ranked as the year’s over the previous year’s performance. The three most-watched programmes. Other ratings channel’s most-watched programme was Oh highlights included the Belgium vs Turkey Oh Tirol, which garnered 35.1 per cent of this match in the European football championships’ demographic, or 1.14 million viewers on 10 qualifying round, on 3 June on Club RTL March. Oh Oh Cherso and X Cherso were (753,417 viewers; 46.5 per cent audience share) also popular with viewers, as were Expeditie and RTL-TVI’s Grand Direct with Bart de Wever Robinson, So You Think You Can Dance and on 13 December (737,271 viewers; 37.7 per Topchef. cent audience share). The men’s channel RTL 7 had its best year ever in RTL Belgium’s fl agship channel RTL-TVI 2011.
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