Market Performances Barometer

Status January 2016

Confidential : strictly for Space clients GROSS MEDIA INVESTMENTS EVOLUTION

2 Source: MDB National North South

€ Mo 3.817,5 2.356,6 1.460,9

% Region 100% 62% 38%

vs YTD 2014 + 1,5% + 2,8% - 0,5%

(vs YTD 2014) (vs YTD 2014) 9% Media Ecogroups 2% House Cl. (+ 23%) 6% House Eq. (+ 12%) 41% Petfood (+ 12%) TV (+ 9%) Beauty (+ 10%) OOH (+ 2%) Food (+ 7%) Retail (+ 5%) 21% Health (+ 4%) Energy (+ 2%)

5% 1% 13% Cinema (- 1%) Dailies (- 1%) Transport (- 1%) TV Radio Radio (- 2%) Telecom (- 2%) Cinema Internet Magazines (- 5%) Clothing (- 7%) Dailies Mag. Internet (- 10%) Services (- 8%) Free Press (- 18%) Free Press OOH

KEY TV FIGURES

5

Variable Channel Daypart Jan-13 Jan-14 Jan-15 Jan-16 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 31,9% 32,0% 33,4% 31,7% 95 Total channels (Live + TSV) " 91,3% 89,3% 87,9% 84,6% 96 VHS + DVD player + Blue Ray " 1,9% 2,8% 3,5% 5,1% 144 Audience share TSU (%) (2) Video on demand + Digital recorder " 5,5% 6,6% 7,6% 8,4% 111 Game console and other devices (3) " 1,3% 1,3% 1,0% 1,8% 187 All Channels " 8,6% 9,8% 11,1% 13,7% 123 % Time shift viewing (4) Main Channels (5) " 9,9% 12,1% 12,9% 16,0% 124 Commercial breaks rating vs Main channels (5) - Live " 85 88 90 90 Full daypart rating Main channels (5) - TSV " 27 24 24 28 All TV channels (Live) Total day 153 146 150 133 89 ATV All TV channels (TSV) " 12 13 15 18 119 (Average daily viewing time) All TV channels (Live + TSV) " 165 159 165 151 92 in minutes Other TV Screen Usage " 21 25 31 36 117 Total TV Screen Usage " 186 185 196 187 96

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + 2BE + Vitaya + VIER + VIJF (6) : Rating index

Variable Channel Daypart Jan-13 Jan-14 Jan-15 Jan-16 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 35,7% 35,2% 36,7% 36,4% 99 Total channels (Live + TSV) " 86,1% 82,0% 81,8% 80,9% 99 VHS + DVD player + Blue Ray " 3,4% 4,5% 7,0% 8,0% 115 Audience share TSU (%) (2) Video on demand + Digital recorder " 8,6% 10,1% 9,7% 10,5% 108 Game console and other devices (3) " 1,9% 3,4% 1,5% 0,6% 41 All Channels " 7,1% 8,7% 7,2% 12,0% 167 % Time shift viewing (4) Main Channels (5) " 7,7% 9,6% 7,9% 13,4% 168 Commercial breaks rating vs Main channels (5) - Live " 91 91 90 93 Full daypart rating Main channels (5) - TSV " 37 47 43 52 All TV channels (Live) Total day 186 171 181 171 94 ATV All TV channels (TSV) " 11 13 12 20 166 (Average daily viewing time) All TV channels (Live + TSV) " 197 184 193 191 99 in minutes Other TV Screen Usage " 39 51 53 55 105 Total TV Screen Usage " 236 234 246 246 100

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL (6) : Rating index TOP WEBSITES

12 Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel-based study. Not to be compared !

CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site.

* : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site

KEY RADIO FIGURES

16 7,0

6,1 6,0

5,0 4,8

4,0 4,1

3,0

2,0 1,9 1,6 1,7 1,3 1,0

0,0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 2015 - Wave 1 5% 7% 16% 25% 22% 9% 5% 10%

2015 - Wave 2 4% 6% 18% 24% 25% 8% 6% 10%

2015 - Wave 3 6% 7% 17% 26% 20% 8% 5% 9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Radio 1 Radio 2 MNM Stu Bru

Q-Music JOE FM Nostalgie Other 700

600 567 500 507

400 340 300 265 267 208 200 178

100

0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 4,0 3,6

3,0

2,0 1,6 1,5 1,5 1,3 1,3

1,0 0,9 0,8 0,5

0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 2015 - Wave 1 3% 10% 10% 8% 8% 25% 9% 6% 12% 12%

2015 - Wave 2 5% 9% 10% 7% 9% 21% 10% 7% 9% 13%

2015 - Wave 3 3% 9% 9% 6% 10% 25% 10% 6% 11% 11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

La 1ère VivaCité Classic 21 Pure FM Bel-RTL

Contact Nostalgie Fun Radio NRJ Other 800

700 611 600

500

400 384 383

300 305 305 267 263 253 200 192

100

0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 PRINT CIRCULATION

23 Print Circulation: Number of copies sold/given on an average issue. Quarterly delivery on a 4 quarters moving period. Data’s are either based on “declarations on honour” of publishers or “Cim-authentified” (once a year). Newpapers circulation includes digital sales.

KEY OOH FIGURES

27 JCD Superstar 700 204 CC Mof Mega 16 195 BP Belgium 800 190 CC Mof Maximix 520 162 BP Cover 600 160 BP Access 500 150

CC Mof Supermix 440 132

CC Mof 16+ 110 JCD Prestige 90 3W 55

CC Mof 36 100 52 JCD Booster 466

CC Adshel Maximum 440

JCD Authentic Young 415

JCD Authentic Lady 415 CC Adshel Optimum 386

JCD Taste 365

JCD Conso F1/F2 89

10 CC Adshel Station Contact: [email protected]