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Market Performances Barometer Status January 2016

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Market Performances Barometer Status January 2016 Market Performances Barometer Status January 2016 Confidential : strictly for Space clients GROSS MEDIA INVESTMENTS EVOLUTION 2 Source: MDB National North South € Mo 3.817,5 2.356,6 1.460,9 % Region 100% 62% 38% vs YTD 2014 + 1,5% + 2,8% - 0,5% (vs YTD 2014) (vs YTD 2014) 9% Media Ecogroups 2% House Cl. (+ 23%) 6% House Eq. (+ 12%) 41% Petfood (+ 12%) TV (+ 9%) Beauty (+ 10%) OOH (+ 2%) Food (+ 7%) Retail (+ 5%) 21% Health (+ 4%) Energy (+ 2%) 5% 1% 13% Cinema (- 1%) Dailies (- 1%) Transport (- 1%) TV Radio Radio (- 2%) Telecom (- 2%) Cinema Internet Magazines (- 5%) Clothing (- 7%) Dailies Mag. Internet (- 10%) Services (- 8%) Free Press (- 18%) Free Press OOH KEY TV FIGURES 5 Variable Channel Daypart Jan-13 Jan-14 Jan-15 Jan-16 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 31,9% 32,0% 33,4% 31,7% 95 Total channels (Live + TSV) " 91,3% 89,3% 87,9% 84,6% 96 VHS + DVD player + Blue Ray " 1,9% 2,8% 3,5% 5,1% 144 Audience share TSU (%) (2) Video on demand + Digital recorder " 5,5% 6,6% 7,6% 8,4% 111 Game console and other devices (3) " 1,3% 1,3% 1,0% 1,8% 187 All Channels " 8,6% 9,8% 11,1% 13,7% 123 % Time shift viewing (4) Main Channels (5) " 9,9% 12,1% 12,9% 16,0% 124 Commercial breaks rating vs Main channels (5) - Live " 85 88 90 90 Full daypart rating Main channels (5) - TSV " 27 24 24 28 All TV channels (Live) Total day 153 146 150 133 89 ATV All TV channels (TSV) " 12 13 15 18 119 (Average daily viewing time) All TV channels (Live + TSV) " 165 159 165 151 92 in minutes Other TV Screen Usage " 21 25 31 36 117 Total TV Screen Usage " 186 185 196 187 96 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + 2BE + Vitaya + VIER + VIJF (6) : Rating index Variable Channel Daypart Jan-13 Jan-14 Jan-15 Jan-16 16 vs 15 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 35,7% 35,2% 36,7% 36,4% 99 Total channels (Live + TSV) " 86,1% 82,0% 81,8% 80,9% 99 VHS + DVD player + Blue Ray " 3,4% 4,5% 7,0% 8,0% 115 Audience share TSU (%) (2) Video on demand + Digital recorder " 8,6% 10,1% 9,7% 10,5% 108 Game console and other devices (3) " 1,9% 3,4% 1,5% 0,6% 41 All Channels " 7,1% 8,7% 7,2% 12,0% 167 % Time shift viewing (4) Main Channels (5) " 7,7% 9,6% 7,9% 13,4% 168 Commercial breaks rating vs Main channels (5) - Live " 91 91 90 93 Full daypart rating Main channels (5) - TSV " 37 47 43 52 All TV channels (Live) Total day 186 171 181 171 94 ATV All TV channels (TSV) " 11 13 12 20 166 (Average daily viewing time) All TV channels (Live + TSV) " 197 184 193 191 99 in minutes Other TV Screen Usage " 39 51 53 55 105 Total TV Screen Usage " 236 234 246 246 100 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL (6) : Rating index TOP WEBSITES 12 Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel-based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site KEY RADIO FIGURES 16 7,0 6,1 6,0 5,0 4,8 4,0 4,1 3,0 2,0 1,9 1,6 1,7 1,3 1,0 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 2015 - Wave 1 5% 7% 16% 25% 22% 9% 5% 10% 2015 - Wave 2 4% 6% 18% 24% 25% 8% 6% 10% 2015 - Wave 3 6% 7% 17% 26% 20% 8% 5% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music JOE FM Nostalgie Other 700 600 567 500 507 400 340 300 265 267 208 200 178 100 0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 4,0 3,6 3,0 2,0 1,6 1,5 1,5 1,3 1,3 1,0 0,9 0,8 0,5 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 2015 - Wave 1 3% 10% 10% 8% 8% 25% 9% 6% 12% 12% 2015 - Wave 2 5% 9% 10% 7% 9% 21% 10% 7% 9% 13% 2015 - Wave 3 3% 9% 9% 6% 10% 25% 10% 6% 11% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun Radio NRJ Other 800 700 611 600 500 400 384 383 300 305 305 267 263 253 200 192 100 0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2015 - Wave 1 2015 - Wave 2 2015 - Wave 3 PRINT CIRCULATION 23 Print Circulation: Number of copies sold/given on an average issue. Quarterly delivery on a 4 quarters moving period. Data’s are either based on “declarations on honour” of publishers or “Cim-authentified” (once a year). Newpapers circulation includes digital sales. KEY OOH FIGURES 27 JCD Superstar 700 204 CC Mof Mega 16 195 BP Belgium 800 190 CC Mof Maximix 520 162 BP Cover 600 160 BP Access 500 150 CC Mof Supermix 440 132 CC Mof 16+ 110 JCD Prestige 90 3W 55 CC Mof 36 100 52 JCD Booster 466 CC Adshel Maximum 440 JCD Authentic Young 415 JCD Authentic Lady 415 CC Adshel Optimum 386 JCD Taste 365 JCD Conso F1/F2 89 10 CC Adshel Station Contact: [email protected].
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