1 Profitability in the Semiconductor Industry 1 Profitability in the Semiconductor Industry
1 Profitability in the Semiconductor Industry 1 Profitability in the Semiconductor Industry
The profitability of firms in the semiconduc- average selling price (ASP) of devices, capi- tor industry depends on a vast array of vari- tal spending, factory utilization, and prof- ables from manufacturing costs to name itability. Capital spending trends are recognition. Throughout the electronics reviewed, followed by a discussion of recent infrastructure the rules are changing as industry downsizing and the role the stock global competition intensifies, product life- market plays in the semiconductor industry. cycles shorten, and technology accelerates. As a result, the management of human Changes in product lifecycles, time-to- resources and compensation approaches market and fab cycle time are then exam- change, time-to market becomes more criti- ined. Next, typical methods of measuring cal, and business strategies are being re-eval- company profitability are reviewed, fol- uated. Despite the incredible profits of most lowed by a profitability comparison between semiconductor companies between 1993 and large and medium-sized semiconductor 1996, industry over-capacity in 1996 forced manufacturers as well as IC equipment sup- company restructuring and workforce pliers. Finally, the reasons why IC manufac- reductions, especially among semiconductor turing is so costly are presented, leading into equipment suppliers. an expanded analysis of cost per wafer in Chapter 2. In recent years, investors have become very attracted to high technology firms and the The Profitability Cycle stock market is influencing the way compa- nies are doing business. Having become the Long term, the sustained profitability of the objects of such close scrutiny, companies are semiconductor manufacturers depends on changing their approaches to capital spend- each company's ability to maintain high ing and risk. enough profit margins on the devices it pro- duces to allow sufficient capital outlays for An analysis of company profitability and the future generations of devices. As will be factors influencing it is essential to an under- shown later, depreciation costs are the standing of the IC industry and the reasons largest consumer of operating costs and the why cost effectiveness is critical. This chap- cost of R&D is increasing. Together these ter first explains the industryÕs ÒboomÓ and costs can constitute from 25 to 35 percent of ÒbustÓ cycles, and the relationship between annual revenues.
INTEGRATED CIRCUIT ENGINEERING CORPORATION 1-1 Profitability in the Semiconductor Industry
From year to year, the health of the semicon- Swings in production growth rate are closely ductor industry as a whole is indicated by its tied to capacity utilization, ASPs of devices characteristic "boom" and "bust" periods, and capital spending (Figure 1-2). For the known as the silicon cycle (Figure 1-1). Since industry as a whole, when capacity utiliza- 1978, there have been four growth cycles in tion is high, ASPs rise and companies are which sales grew an average of 30 percent more profitable, which in turn, encourages per year. Following each growth cycle, the capital spending. However, with increased industry experiences a one to two year spending, capacity constraints loosen and period when sales growth averaged slightly ASPs tend to drop, decreasing company under 4 percent. ICE expects modest growth profitability. The decreased profitability in 1997 following the ÒboomÓ of 28-41 per- (pre-tax income) then reduces the amount of cent growth in 1993-1995 and 1996Õs contrac- capital available to invest in future needs. tion caused by plummeting memory prices. This "profitability cycle," and the historical Over the industry's last 20 years (1976-1996), relationships between profitability, utiliza- the growth rate has averaged a healthy 19 tion rates, ASPs, and capital spending are percent. shown in Figures 1-3 through 1-6 for North American merchant semiconductor manu- facturers only.
50 47% 45 Average Growth 41% 40 Rate During Expansionary Cycles 36% Average 20-Year 35 34% Growth Rate 31% 30 28% 28% 28% 28% 25% 25 24%
21% 20% 20% 20 19%
17% 16% 15 12% Percent Change
10% 10%
10