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Conference Brochure HIGHLIGHTED SPEAKERS FATMA SAMOURA ZHANG JIAN NASSER AL KHELAIFI HERNÁN CRESPO SECRETARY GENERAL GENERAL SECRETARY PRESIDENT FORMER INTERNATIONAL, ARGENTINA FIFA CHINESE FOOTBALL ASSOCIATION PARIS SAINT GERMAIN VICE PRESIDENT PARMA FC DECO WIM JONK LIZHANG ZIANG DAVID YANG FORMER INTERNATIONAL, PORTUGAL CEO PRESIDENT CEO CEO, D20 SPORTS CRUYFF FOOTBALL DESPORTS WANDA SPORTS TIER 1 PARTNERS TIER 2 PARTNERS SELECTED SPEAKERS FENG LIANG STUART LARMAN CHENG ZHIWEN EXECUTIVE VICE PRESIDENT PETER TURNBULL DIRECTOR OF MEMBER ASSOCIATIONS DANIEL STENZ ROUVEN KASPER GUANGDONG FOOTBALL ASSOCIATION ADVISOR TECHNICAL DIRECTOR MANAGING DIRECTOR SHENZHEN TIANRONG SPORTS CULTURE DEVELOPMENT VICE PRESIDENT LONDON FOOTBALL EXCHANGE SHANDONG LUNENG TAISHAN FC FC BAYERN MUNICH CHINA MANAGEMENT CO. ,LTD. ASIAN FOOTBALL CONFEDERATION CRAIG JOHNSTON CORNÉ GROENENDIJK JUVAN WONG HONG YOUQIANG DAVID DEIN FORMER LIVERPOOL FC & HEAD OF JOHN KELLEHER MANAGER AJAX COACHING ACADEMY HEAD OF COMMERCIAL OPERATIONS (ASIA) VICE PRESIDENT FORMER VICE CHAIRMAN CEO INNOVATION AFC AJAX MANCHESTER UNITED FC GUANGZHOU R&F FC ARSENAL & THE FA TOTUM SPORTS ADIDAS NEIL CHEN TOM KING EXECUTIVE VICE PRESIDENT, FOOTBALL, SHOTO ZHU MANAGING DIRECTOR OF LOIC BIVER KATE DOWLER SERGI TORRENTS FOUNDER & CEO GENERAL MANAGER HEAD OF INTERNATIONAL RELATIONS COUNTRY MANAGER, CHINA INVESTMENT AND OVERSEAS BUSINESS ADMINISTRATION OCEANS SPORTS & ENTERTAINENT HUBLOT GREATER CHINA PREMIER LEAGUE LALIGA LANDER SPORTS UNITED STATES SOCCER FEDERATION MEDY WANG JUN LIU JAKE MARSH LIU JIANHONG HAO LIU ED ENGELKES HEAD OF SCHOOLS & FOOTBALL VICE PRESIDENT HEAD OF INTEGRITY OPERATIONS FORMER PRESENTER & SENIOR SPORTS OPERATION DIRECTOR TECHNICAL DIRECTOR BRITISH COUNCIL CHINA SPORTS INDUSTRY GROUP PERFORM COMMENTATOR, CCTV CHONGQING DANGDAI LIFAN FC GUANGZHOU R&F F.C. NIKKI WANG YU HANG BENJAMIN WAHL DIANDIAN CHENG ANDREW COLLINS PAUL LIU ASSOCIATE DIRECTOR, INTERNATIONAL DDMC SPORTS GROUP HEAD OF CHINA FOUNDER CEO DIRECTOR OF UNILUMIN SPORTS BUSINESS DEVELOPMENT - CHINA MARKET SPECIAL ADVISOR TO THE CHAIRMAN BORUSSIA DORTMUND ECOSPORTS MAILMAN UNILUMIN GROUP DELOITTE DAVID NG MARK SUTCLIFFE JAMES KITCHING NICK DE MARCO DANIEL CRAVO JEFF NATHENSON CO-FOUNDER & CEO CEO MANAGING DIRECTOR BARRISTER SENIOR PARTNER INTERNATIONAL MANAGING DIRECTOR SUPER GENERATION INVESTMENT HONG KONG FOOTBALL ASSOCIATION KITCHING SPORTS BLACKSTONE CHAMBERS CRAVO, PASTL & BALBUENA WHISTLE SPORTS (HOLDING COMPANY OF EDG ESPORTS CLUB) PINQI ZHAO TREVOR WATKINS ALFREDO LORENZO RICHARD YOUNG YANG ZITAO JEFF RUFFALO CEO & CO-FOUNDER GLOBAL HEAD OF SPORT INTEGRITY & SECURITY DIRECTOR MANAGING DIRECTOR OFFICIAL COMMENTATOR SENIOR ADVISOR WANPLUS PINSENT MASONS LALIGA NFL CHINA FIFA ONLINE 3 2022 WINTER OLYMPIC GAMES ANGELA SMITH FRIEND CHEN INTERNATIONAL PROJECTS MANAGER & TRISTAN CHEN NICOLAS EVANS ANDREU BARTOLÍ ROWAN SIMONS CO-FOUNDER & CEO FOUNDER AND GENERAL MANAGER GROUP LEADER QUALITY PROGRAMME CO-FOUNDER & CEO FOUNDER COMMUNITY AMBASSADOR LONGZHU.COM ANCHOR SPORTS, HUPU FIFA SOCCERDREAM CHINA MEDIA MANAGEMENT INC STOKE CITY FC CONFERENCE AGENDA: THE STUDIO - DAY 01 9:15 AM - 10:00 AM OPENING CEREMONY Over the years Soccerex opening ceremonies have featured FIFA Presidents, Prime Ministers, Royalty and some of the world’s best players. The inaugural Soccerex China kicked off with a series of welcome addresses from regional and international dignitaries including Soccerex Chairman, Tony Martin. FATMA SAMOURA SECRETARY GENERAL, FIFA TONY MARTIN CHAIRMAN, SOCCEREX LIU JIANHONG (HOST) FORMER PRESENTER & SPORTS COMMENTATOR, CCTV ZHANG JIAN GENERAL SECRETARY, CHINESE FOOTBALL ASSOCIATION CAIWU GUO MEMBER OF THE STANDING COMMITTEE, THE CPC ZHUHAI MUNICIPAL COMMITTEE 10:45 AM - 11:30 AM CHINESE INVESTMENT IN GLOBAL SPORT A mix of Chinese brands, investors and finance experts evaluated the impact of Chinese investment in sport, the opportunities and challenges for those involved and the ramifications for China and its domestic sports industry. NIKKI WANG HEAD OF SPORTS BUSINESS, DELOITTE PETER TURNBULL ADVISOR, LONDON FOOTBALL EXCHANGE NEIL CHEN EXECUTIVE VICE PRESIDENT, FOOTBALL, INVESTMENT AND OVERSEAS BUSINESS, LANDER SPORTS TREVOR WATKINS (MODERATOR) GLOBAL HEAD OF SPORT, PINSENT MASONS FENG LIANG EXECUTIVE VICE PRESIDENT, SHENZHEN TIANRONG SPORTS CULTURE MANAGEMENT CO., LTD. 12:00 PM - 12:10 PM THE UNITED BID TO HOST THE 2026 FIFA WORLD CUP In the spirit of unity, Canada, Mexico and the United States of America have joined together to bring the biggest, most ambitious FIFA World Cup™ in history to North America. The three CONCACAF nations were successful in their bid to jointly host an expanded 48 team tournament and Soccerex China delegates heard an exclusive message from executive director of the bid committee John Kristick, as he discussed what this ground breaking tournament would mean for the three countries and the game of football around the world. 12:10 PM - 12:50 PM THE REGIONAL AND NATIONAL IMPACT OF MAJOR SPORTS EVENTS IN CHINA Soccerex China provided the global football community the opportunity to learn about China’s past, present and future major sports events. A panel of experienced event organizers and local market experts drew upon their experience of hosting events in China to highlight the learnings and opportunities for these future events. JUN LIU VICE PRESIDENT, CHINA SPORTS INDUSTRY GROUP JEFF RUFFOLO SENIOR ADVISOR, 2022 WINTER OLYMPIC GAMES ROWAN SIMONS (MODERATOR) FOUNDER OF CHINA MEDIA MANAGEMENT INC CHENG ZHIWEN V ICE PRESIDENT, GUANGDONG FOOTBALL ASSOCIATION EVENT PHOTO 2:00 PM - 2:45 PM LESSONS FOR LEAGUE SUCCESS At Soccerex China, a mix of regional and international league chiefs revealed their formula for league success, and looked at the lessons that can be learned from each other and at the possibility of establishing mutually beneficial partnerships. SERGI TORRENTS COUNTRY MANAGER, CHINA, LALIGA RICHARD H. YOUNG MANAGING DIRECTOR, NFL CHINA DAVID DEIN FORMER VICE-CHAIRMAN, ARSENAL & THE FA ANDREW COLLINS (MODERTOR) CEO, MAILMAN 3:30 PM - 4:15 PM SPONSORSHIP & CHINA’S SPORTS ECONOMY In this session we heard from a mix of Chinese and global brands as they discussed the trends in Chinese sport sponsorship, what the future might hold for the market and how this investment is really benefitting Chinese sport. SERGI TORRENTS COUNTRY MANAGER, CHINA, LALIGA TRISTAN CHEN FOUNDER & GENERAL MANAGER, ANCOR SPORTS, HUPU LOIC BIVER GENERAL MANAGER, HUBLOT GREATER CHINA SHOTO ZHU FOUNDER & CEO, OCEANS SPORTS & ENTERTAINMENT LI SHUANGFU (MODERATOR) CO-FOUNDER, LANXIONG SPORTS 4:45 PM - 5:30 PM THE FUTURE OF BROADCASTING At Soccerex, broadcasting experts from China and other leading markets shared their views about the current landscape and the future of broadcasting. YU HANG SPECIAL ADVISOR TO THE CHAIRMAN, DDMC SPORTS GROUP JEFF NATHENSON MANAGING DIRECTOR INTERNATIONAL, WHISTLE SPORTS ROWAN SIMONS (MODERATOR) FOUNDER OF CHINA MEDIA MANAGEMENT INC CONFERENCE AGENDA: THE STUDIO - DAY 02 9:30 AM - 10:15 AM LALIGA DATA CENTRE - MATCH FIXING AND DATA DISTRIBUTION STRATEGIES In this presentation, senior project members from both LaLiga and Perform explained how the project came about, the impact they see it having on LaLiga’s data use and its effect on LaLiga’s overall development strategy. ALFREDO LORENZO INTEGRITY & SECURITY DIRECTOR, LALIGA JAKE MARSH HEAD OF INTEGRITY, PERFORM GROUP GERARDO RIQUELME (MODERATOR) DEPUTY DIRECTOR, MARCA EVENT PHOTO 10:45 AM - 11:30 AM PARIS SAINT-GERMAIN & DESPORTS STRATEGIC PARTNERSHIP LAUNCH In this exclusive session for Soccerex China, Paris Saint-Germain Chairman, Nasser Al Khelaifi came together with desports Founder and Chairman, Lizhang Jiang to launch their new strategic partnership in China and highlight how the collaboration will help utilise PSG’s different assets to further grow the club’s burgeoning presence in China, where they currently are the most popular French club with 1.3 million followers across the country’s biggest social media platforms. NASSER AL KHELAIFI PRESIDENT, PARIS SAINT GERMAIN LIZHANG JIANG PRESIDENT, DESPORTS DDMC DONGDONG WEI CEO XIANYU GAMES WEI WANG SENIOR JOURNALIST, SOCCER NEWS WANG DONG (MODERATOR) SENIOR VICE PRESIDENT, DESPORTS 12:00 PM - 12:45 PM “GOOD GOVERNANCE FOR A GOOD GAME” - THE PRINCIPLES OF GOOD GOVERNANCE IN FOOTBALL MANAGEMENT In order to provide the foundation for an industry to grow, professional organisation is needed at all levels, based on principles of good governance such as integrity, transparency and accountability. In this session we brought together a group of legal and business experts to assess the principles of good governance in football and how they should be applied by the different businesses, governing bodies and rights holders involved. NICK DE MARCO BARRISTER, BLACKSTONE CHAMBERS JAMES KITCHING MANAGING DIRECTOR, KITCHING SPORTS DANIEL LORENZ FOUNDER, LORENZ CONSULTING MARK SUTCLIFFE CEO, HONG KONG FA DANIEL CRAVO (MODERATOR) SENIOR PARTNER, CRAVO, PASTL & BALBUENA 2:30 PM - 3:15 PM HOW EDUCATION, COACHING & TECHNOLOGY CAN SHAPE CHINA’S FOOTBALL FUTURE In this session, a panel of regional and international experts explored the synergies between football and education and look at the possible ingredients for establishing China’s winning football formula. WIM JONK CEO, CRUYFF FOOTBALL RUBEN JONGKIND HEAD OF TALENT DEVELOPMENT, CRUYFF FOOTBALL DANIEL STENZ HEAD TECHNICAL DIRECTOR, SHADONG LUNENG TAISHAN FC ROWAN SIMONS (MODERATOR) FOUNDER OF CHINA MEDIA MANAGEMENT INC EVENT PHOTO 3:45 AM
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