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China's Football Dream

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China's Football Dream China Soccer Observatory China’s Football Dream nottingham.ac.uk/asiaresearch/projects/cso Edited by: Jonathan Sullivan University of Nottingham Asia Research Institute Contents Domestic Policy. 1. The development of football in China under Xi Jinping. Tien-Chin Tan and Alan Bairner. 2. - Defining characteristics, unintended consequences. Jonathan Sullivan. 3. -Turn. Ping Wu. 4. Emerging challenges for Chinese soccer clubs. Anders Kornum Thomassen. 5. Jonathan Sullivan. 6. Can the Foreign Player Restriction and U-23 Rule improve Chinese football? Shuo Yang and Alan Bairner. 7. The national anthem dilemma - Contextualising political dissent of football fans in Hong Kong. Tobais Zuser. 8. A Backpass to Mao? - Regulating (Post-)Post-Socialist Football in China. Joshua I. Newman, Hanhan Xue and Haozhou Pu. 9. Simon Chadwick. 1 Marketing and Commercial Development. 1. Xi Simon Chadwick. 2. Who is the Chinese soccer consumer and why do Chinese watch soccer? Sascha Schmidt. 3. Corporate Social Responsibility and Chinese Professional Football. Eric C. Schwarz and Dongfeng Liu. 4. Chinese Football - An industry built through present futures, clouds, and garlic? David Cockayne. 5. Benchmarking the Chinese Soccer Market: What makes it so special? Dennis-Julian Gottschlich and Sascha Schmidt. 6. European soccer clubs - How to be successful in the Chinese market. Sascha Schmidt. 7. The Sports Industry - the Next Big Thing in China? Dongfeng Liu. 8. Online streaming media- Bo Li and Olan Scott. 9. Sascha Schmidt. 10. E-sports in China - History, Issues and Challenges. Lu Zhouxiang. 11. - Doing Business in Beijing. Simon Chadwick. 12. Mark Skilton. 2 Internationalisation. 1. c of China and FIFA. Layne Vandenberg. 2. Simon Chadwick. 3. Chinese Soccer, Soft Power and Fair Play. Keunsu Han. 4. International Sporting Mega-Events in China since the 1980s. Marcus P. Chu. 5. Soft Power, East Asian Sport - James Mangan. 6. The empowerment effect of supporting foreign clubs in China. Thilo Kunkel and Yiran Su. 7. Between China and Italy through the lens of soccer history. Gianluigi Negro and Nicholas Gineprini. 8. China Simon Chadwick. 9. Suning-FC Internazionale - A Tale of National Redemption. Emma Lupano. 10. Cross- Summer Games. Marcus P. Chu. 11. Three stories of Italian football in Tianjin- A missed chance for a cultural exchange between China and Italy. Gianluigi Negro and Nicholas Gineprini. 12. Why the world game is still a foreign land in China. Simon Chadwick. 13. Simon Chadwick. 3 Sports Development. 1. Simon Chadwick. 2. Sport for All - Has a Golden Age of Mass Sport Participation Finally Arrived in China? Shushu Chen. 3. and underachievement. Simon Chadwick. 4. Alan Bairner. 5. China shines the spotlight on football spending spree. Simon Chadwick. 6. Beijing Guoan - New owners, declining fortunes. Nicholas Watanabe and Brian Soebbing. 7. Simon Chadwick. 8. - Bend it like Sun Wen? Kayleigh Renberg-Fawcett. 9. The Chinese Super League - A Footballing Vanity Project on Steroids. David Prentice. 10. Buddhism and Basketball - The Dai Monks of Yunnan. Roger Casas. 11. Is silence golden when it comes to Chinese football? Simon Chadwick. 12. In the shadow of China- Tobias Zuser. 4 Contributors Alan Bairner is a member of the School of Sport, Exercise and Health Sciences, Loughborough University, UK Anders Kornum Thomassen is based in the Section for Sports Science at Aarhus University. Brian Soebbing is an Assistant Professor in the Faculty of Physical Education and Recreation at the University of Alberta. Bo Li is an assistant professor in sport management at St Ambrose University and a fellow at the China Soccer Observatory. David Cockayne is a senior lecturer in Business and Sports Management at the University of Liverpool. He is also a fellow of the China Soccer Observatory. David Prentice is a contributing writer for The News Lens. Dongfeng Liu is a professor of sport management and Co-Dean of the School of Economics and Management at Shanghai University of Sport. Emma Lupano is a researcher at the University of Milan. Eric C. Schwarz is a Senior Lecturer in Sport Management at Victoria University, Melbourne. Gianluigi Negro is a postdoc researcher at the China Media Observatory, Lugano, and a fellow at the China Soccer Observatory. Hanhan Xue is an Assistant Professor of Sport Management at Florida State University. Haozhou Pu is an Assistant Professor of Sport Management at University of Dayton. J.A. Mangan, FRHS, FRAI, FRSA, D.LITT. is Emeritus Professor, Strathclyde University, and was recently Adjunct Professor, Cairns Research Institute, Australia. Jonathan Sullivan is Director of the China Policy Institute and co-founder and co- Director of the China Soccer Observatory. Joshua I. Newman is a Professor of Media, Politics, and Cultural Studies in the Department of Sport Management at Florida State University and a fellow at the China Soccer Observatory. Kayleigh Renberg-Fawcett is Co-Director at the China-Britain Football Centre. Keunsu Han is an Associate Professor in the sport management programme at Towson University, USA and a fellow at the China Soccer Observatory. 5 Layne Vandenberg is a Fulbright Scholar and graduate of the Yenching Academy at Peking University in Beijing. Lu Zhouxiang is a lecturer in Chinese Studies in the School of Modern Languages, Literature and Cultures at National University of Ireland Maynooth. Marcus P. Chu is a senior lecturer in the Political Science Department, Lingnan University, Hong Kong. Mark Skilton is a Professor of Practice at the University of Warwick. Nicholas Gineprini works on the development of football cooperation between Italy and China at the Italy-China Link Association. Nicholas Watanabe is an Assistant Professor in the Department of Sport and Entertainment Management at the University of South Carolina. Olan Scott is an assistant professor in sport management at University of Canberra. Ping Wu is a senior lecturer in Sport Sociology and Media Studies at the University of Bedfordshire. Roger Casas works as a researcher at the Institute for Social Anthropology of the Austrian Academy of Sciences, in Vienna. Sascha L. Schmidt is Director of the Centre for Sports and Management at WHU Otto Beisheim School of Management and Fellow of the China Soccer Observatory. Shuo Yang is a member of the College of Physical Education, Ningbo University, China. Shushu Chen is a Lecturer in Sport Policy and Management at University of Birmingham. Simon Chadwick is a Professor of Sports Enterprise at University of Salford. Tien-Chin Tan is Professor of Sport Sociology and Policy at the National Taiwan Normal University. Tianwei REN is International Coordinator, Faculty of International Media (ICUC), Communication University of China (CUC). B.A. from Nanjing University, China, and M.Sc. from the London School of Economics and Political Science. Thilo Kunkel is affiliated with Temple University, USA. Tobias Zuser is affiliated with The Education University of Hong Kong, Hong Kong Baptist University. Yiran Su is affiliated with Temple University, USA. 6 Domestic Policy The development of football in China under Xi Jinping Image credit: CC by Wikipedia Commons. Tien-Chin Tan and Alan Bairner. emphasise the importance of football? Is it because he played football in his youth and decided to make the game a priority for his country? Or does football have a -up, all Chinese leaders have shown a fondness for football, albeit to varying degrees. But none have taken the game as seriously as Xi, who has publicly announced his three World Cup the development of football as an important political goal. Its efforts have a coherent focus. Seven departments, under the aegis of the PRC State Council, have together formed the Control, Ethics and Disciplinary Committee of the National Football Leagues (CEDCNFL), which functions as a specialised organisation to tackle gambling and criminal involvement in football. The aim is to eradicate the deviant activities of match-fixing, gambling and gang manipulation, which have plagued Chinese 8 professional football since its foundation. Those seven departments are: the State General Administration of Sports (GAS), the Ministry of Public Security (MPS), the Ministry of Civil Affairs (MCA), the Mini China (PBC), the State Administration of Taxation (SAT) and the State Administration for Industry and Commerce (SAIC). School Football Office (SFO) of the Chinese Football Association (CFA) to the Ministry of Education (MOE). In 2015, the MOE, together with the National Development and Reform Commission (NDRC), the Ministry of Finance (MOF), the General Administration of Press and Publication (GAPP), the GAS and the Communist Youth League of China (CYL), formed the National Youth Campus Football Leading Group Office (NYLGO). The Minister of the MOE serves as its leader while the Director- th and Arts Education, Wang Dengfeng, works concurrently as the office chief. The policy objective of the NYLGO is to have 85,000 on-campus football fields by 2020 and 50,000 football-featured schools by 2025. Leading officials of the State Council persuaded corporations to sponsor the CFA to develop football. The most noteworthy investors are Wang Jianlin, chairman of the Dalian Wanda Group (DWG), and Xu Jiayin, board chairperson of the Evergrande revitalising football, but also secured a deal to acquire a 100 percent equity stake in Infront Sports & Media (a long-term partner of FIFA), thereby helping Xi to realise his Evergrande Mode cultiva national football team. All of these initiatives
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