DOCSLIB.ORG

Tourism: Empowering Communities To

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Tourism: Empowering Communities To Title Inclusive Tourism: Empowering Communities to Year March 2014 Author Public and Social Policies Management (PSPM), Copyright No part of this publication may be reproduced in any form by photo, photo-print, microfilm or any other means without the written permission of YES BANK Ltd. & ASSOCHAM. Disclaimer This report is the publication of YES BANK Limited (“YES BANK”) & ASSOCHAM and so YES BANK & ASSOCHAM has editorial control over the content, including opinions, advice, statements, services, offers etc. that is represented in this report. However, YES BANK & ASSOCHAM will not be liable for any loss or damage caused by the reader’s reliance on information obtained through this report. This report may contain third party contents and third-party resources. YES BANK & ASSOCHAM takes no responsibility for third party content, advertisements or third party applications that are printed on or through this report, nor does it take any responsibility for the goods or services provided by its advertisers or for any error, omission, deletion, defect, theft or destruction or unauthorized access to, or alteration of, any user communication. Further, YES BANK & ASSOCHAM does not assume any responsibility or liability for any loss or damage, including personal injury or death, resulting from use of this report or from any content for communications or materials available on this report. The contents are provided for your reference only. The reader/ buyer understands that except for the information, products and services clearly identified as being supplied by YES BANK & ASSOCHAM, it does not operate, control or endorse any information, products, or services appearing in the report in any way. All other information, products and services offered through the report are offered by third parties, which are not affiliated in any manner to YES BANK & ASSOCHAM. The reader/ buyer hereby disclaims and waives any right and/ or claim, they may have against YES BANK & ASSOCHAM with respect to third party products and services. All materials provided in the report is provided on “As is” basis and YES BANK & ASSOCHAM makes no representation or warranty, express or implied, including, but not limited to, warranties of merchantability, fitness for a particular purpose, title or non – infringement. As to documents, content, graphics published in the report, YES BANK & ASSOCHAM makes no representation or warranty that the contents of such documents, articles are free from error or suitable for any purpose; nor that the implementation of such contents will not infringe any third party patents, copyrights, trademarks or other rights. In no event shall YES BANK & ASSOCHAM or its content providers be liable for any damages whatsoever, whether direct, indirect, special, consequential and/or incidental, including without limitation, damages arising from loss of data or information, loss of profits, business interruption, or arising from the access and/or use or inability to access and/or use content and/or any service available in this report, even if YES BANK & ASSOCHAM is advised of the possibility of such loss. Maps depicted in the report are graphical representation for general representation only. Contact YES BANK Ltd. Northern Regional Office The Associated Chambers of Registered and Head Office 48, Nyaya Marg, Chanakyapuri Commerce and Industry of India 9th Floor, Nehru Centre New Delhi – 110 021 D. S. Rawat Dr. Annie Besant Road Tel : +91 11 6656 9000 Secretary General Worli, Mumbai - 400 018 Fax : +91 11 4168 0144 ASSOCHAM Corporate Office Tel : +91 22 6669 9000 Email : [email protected] 5, S. P. Marg, New Delhi – 110021 Fax : +91 22 2497 4088 Website : www.yesbank.in Tel : +91 11 4655 0555 Fax : +91 11 2301 7008/9 Email : [email protected] Website : www.assocham.org Tourism in India Tourism in India Foreword The Travel and Tourism industry has emerged as a key sunrise sector and potential game changer for India. The sector has been able to drive equitable growth through large scale employment for specialized as well as unskilled workforces, develop several remote locations, encourage entrepreneurial ventures at the micro level and promote environment issues and sustainability. Tourism also has significant potential in poverty alleviation - this is reflected in discussions around the Millennium Development Goals, notably in the context of the 2002 Johannesburg Summit on Sustainable Development. According to the World Travel & Tourism Council, Tourism generated INR 6.4 trillion i.e. 6.6% of India’s GDP in 2012. The sector supported 39.5 million jobs i.e. 7.7% of India’s total employment. The Tourism sector is predicted to grow at an average annual rate of 7.9% from 2013 to 2023. This will make India the third fastest growing tourism destination over the next decade. The total market size of India’s tourism and hospitality sector is US$117.7 billion – this is expected to grow four-fold to US$ 418.9 billion by 2022. The Central Government has allocated INR 3.5 billion (US$56.41 million) in FY2013-14 for Domestic as well as Overseas Promotion and Publicity to enhance India’s competitiveness as an attractive tourist destination. Further, India has signed 48 agreements with other countries and international organisations to strengthen mutual promotion of tourism. The number of tourists availing the Visa on Arrival (VOA) scheme during January to October, 2013 has recorded a growth of 28.5 percent with a total number of 15,770 VOAs issued, compared to 12,273 VOAs during the same period in 2012. Tourism in India is insulated against economic fluctuations and it is important to leverage its potential through a sustainable policy framework, encouraging community participation and collaborative community models, offering a holistic platform to promote inclusive growth and strengthening the backward linkages of the industry. Tourism is a sector in which developing countries like India can have a comparative advantage due to our heritage, cultural diversity and natural beauty which are being successfully promoted in various ways. For instance, India occupies 73 per cent of the Himalayan Region and a special campaign - 777 days of the Incredible Indian Himalayas, has been launched by the Ministry of Tourism. The new and revamped Incredible India campaign has also resulted in an exemplary shift in the way Indian destinations are being promoted abroad as well as in India. The Government is also making concerted efforts to promote new forms of tourism such as rural, cruise, medical and eco-tourism, all of which have phenomenal growth potential. India, by virtue of its ancient civilization, has been home to most major religions of the world – this is a significant enabler for Religious Tourism whose core motive is the experiencing of different religious sites and monuments, along with art, culture, traditions and architecture from different eras of Indian history. The Buddhist Circuit, for instance, is a shining example of the endeavour to promote Buddhist pilgrimage, covering primary pilgrimage sites such as Lumbini, Bodhgaya, Sarnath and Kushinagar. ASSOCHAM, through strategic knowledge interventions and representations to the Government, has been championing the cause of Tourism development in India. I am pleased to present the YES BANK - ASSOCHAM knowledge report, ‘Inclusive Tourism: Empowering Communities to create Sustainable Livelihoods’ which highlights key challenges and opportunities and suggests a holistic strategy for development of Tourism in India. I am confident that the contents of the knowledge report will provide important insights to policy makers, industry leaders and stakeholders to conceptualize and execute sustainable development models for boosting growth of the tourism sector in India and providing economic and livelihood security to all sections of our society. Thank you. Sincerely, Rana Kapoor President Managing Director & CEO Tourism in India MESSAGE Tourism has long been identified as one of the sunrise sectors for India which can serve the dual purpose of not only earning foreign exchange but also boosting inclusion by increasing disposable domestic income. With its backward and forward linkages and local connect; tourism becomes an important driver of equitable growth and prosperity, offering an alternative source of livelihood, development & growth in remote locations, preservation of local skills, enterprise development at the micro level, and sustainable environment management. At this backdrop, ASSOCHAM has organized the Annual Summit on Inclusive Tourism: Think Tourism – Think India, on March 19, 2014 in New Delhi. The Summit addressed, the importance of Inclusive Tourism which is emerging as a Socio-Economic Enabler, challenges & issues faced in Domestic & International Tourism and the Emerging Needs and Challenges of the Tourism Sector from an industry perspective. I am glad to share the release of ASSOCHAM-YES BANK Knowledge Report titled, Inclusive Tourism: Empowering Communities to Create Sustainable Livelihoods and congratulate the YES BANK and ASSOCHAM team for preparing this report, which will certainly help the Government and other important stakeholders in preparing future roadmap. I also convey my heartfelt gratitude and congratulate ASSOCHAM, YES BANK and thank all stakeholders for their immense support and guidance to organize a highly successful Tourism Summit. D.S. Rawat Secretary General Tourism in India Table of Content: 1. Introduction 1 2. Understanding the Growth Dimensions of Tourism 5 2.1.
Load more

Recommended publications
  • Shiva's Waterfront Temples
    Shiva’s Waterfront Temples: Reimagining the Sacred Architecture of India’s Deccan Region Subhashini Kaligotla Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Graduate School of Arts and Sciences COLUMBIA UNIVERSITY 2015 © 2015 Subhashini Kaligotla All rights reserved ABSTRACT Shiva’s Waterfront Temples: Reimagining the Sacred Architecture of India’s Deccan Region Subhashini Kaligotla This dissertation examines Deccan India’s earliest surviving stone constructions, which were founded during the 6th through the 8th centuries and are known for their unparalleled formal eclecticism. Whereas past scholarship explains their heterogeneous formal character as an organic outcome of the Deccan’s “borderland” location between north India and south India, my study challenges the very conceptualization of the Deccan temple within a binary taxonomy that recognizes only northern and southern temple types. Rejecting the passivity implied by the borderland metaphor, I emphasize the role of human agents—particularly architects and makers—in establishing a dialectic between the north Indian and the south Indian architectural systems in the Deccan’s built worlds and built spaces. Secondly, by adopting the Deccan temple cluster as an analytical category in its own right, the present work contributes to the still developing field of landscape studies of the premodern Deccan. I read traditional art-historical evidence—the built environment, sculpture, and stone and copperplate inscriptions—alongside discursive treatments of landscape cultures and phenomenological and experiential perspectives. As a result, I am able to present hitherto unexamined aspects of the cluster’s spatial arrangement: the interrelationships between structures and the ways those relationships influence ritual and processional movements, as well as the symbolic, locative, and organizing role played by water bodies.
    [Show full text]
  • Quality in Higher Education
    Quality in Higher Education QUALITY IN HIGHER EDUCATION A Case Study of Srinivas Institute of Management Studies, Mangalore Dr. A. Srinivas Rao, Dr. P.S. Aithal & Dr. Suresh Kumar MOST INNOVATIVE HIGHER EDUCATION INSTITUTION SRINIVAS PUBLISHERS, G.H.S. Road, MANGALORE ISBN NO. 978-81-929306-5-7 Page 0 Quality in Higher Education QUALITY IN HIGHER EDUCATION A Case Study of Srinivas Institute of Management Studies, Mangalore CONTENTS SYNOPSIS 1. CHAPTER 1 : CURRICULAR ASPECTS Page 2 2. CHAPTER 2 : TEACHING -LEARNING AND EVALUATION Page 32 3. CHAPTER 3 : RESEARCH, CONSULTANCY AND EXTENSION Page 88 4. CHAPTER 4 : INFRASTRUCTURE AND LEARNING RESOURCES Page 175 5. CHAPTER 5 : STUDENT SUPPORT AND PROGRESSION Page 195 6. CHAPTER 6 : GOVERNANCE, LEADERSHIP AND MANAGEMENT Page 257 7. CHAPTER 7 : INNOVATIONS AND BEST PRACTICES Page 288 8. SUMMERY & CONCLUSION Page 327 REFERENCES Page 330 Page 1 Quality in Higher Education ABOUT THE AUTHORS Prof. Dr. P.S. Aithal is belonging to Udupi, India, born on 04/04/1966. He has M.Sc. in Physics from Mangalore University, India, M.Sc. in E-Business from Manipal University, India, M.Tech. in Information Technology from Karnataka University, India, Ph.D. in Physics from Mangalore University, India, and Ph.D. in Management from Manipal University, India. His major fields of study are characterization of nonlinear optical materials, optical solutions, e-commerce and mobile business. He has two years post doctoral research experience at Physical Research Laboratory, Ahmedabad, India and one year post doctoral research experience at CREOL, University of Central Florida, USA, in the field of Characterization of nonlinear optical materials.
    [Show full text]
  • Incredible India’ Campaign
    Preface This article investigates the ‘Incredible India’ campaign. From the author’s initial encounter with this particular campaign an indescribable attraction was experienced. Thus, the performer of this study developed firm faith in the process of executing this research. It all commenced with a university course named ‘Strategic Mass Communication’ taught by Dr. Etienne Augé at the Erasmus University which is located in Rotterdam. In addition to Dr. Augé thought provoking teachings, the subject matters that were included in the course curriculum were valued by the author of this master’s thesis as decisive in establishing this academic article. During one of the sessions of this course, the researcher of this study read about the concept of ‘nation branding’. The executer of this research study was completely unfamiliar to the concept, yet a direct interest was aroused. As a consequence of this raise in interest, the author of this master’s thesis commenced with an exploration of the concept. The end result was complete amazement. Never before was the researcher of this study consciously aware of the fact that nations can be branded. Just imagine. In contemporary society, almost everyone associates him or herself with the brand of a particular (commercial or non-commercial) organization. The brand of a country, however, is hardly associated with, by the majority of people globally. Perhaps, that might also not be the purpose of a country’s brand. Yet, many people around the world communicate beliefs and opinions, in other words the reputation, of a country they visited. The result of this form of communication is the creation of a particular image about a particular country.
    [Show full text]
  • Inbound Tourism : Performance Indicators 12 and Policy Initiatives by Goi
    Reigniting Destination Appeal Acknowledgments: The report has been prepared by Dr. Suparna Karmakar under the overall supervision of Rahul Chakravarty, Additional Director, FICCI. FICCI acknowledges the effort put in by Dr. Karmakar and the care and caution taken in compiling this report. The information contained herein has been obtained from sources believed to be reliable. Both FICCI and the consultant disclaim all warranties as to the accuracy, completeness or adequacy of such information, and shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. Neither FICCI nor the consultant accepts any liability for any direct, consequential or perceived loss arising from the use of this report or its contents. Acknowledgments: The report has been prepared by Dr. Suparna Karmakar under the overall supervision of Rahul Chakravarty, Additional Director, FICCI. FICCI acknowledges the effort put in by Dr. Karmakar and the care and caution taken in compiling this report. The information contained herein has been obtained from sources believed to be reliable. Both FICCI and the consultant disclaim all warranties as to the accuracy, completeness or adequacy of such information, and shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. Neither FICCI nor the consultant accepts any liability for any direct, consequential or perceived loss arising from the use of this report or its contents. Table of Contents Executive Summary 2 I. Introduction 10 II. Inbound Tourism : Performance Indicators 12 and Policy Initiatives by GoI III. Beyond Incredible India: Marketing and 20 Tourism Initiatives in Selected States IV.
    [Show full text]
  • Indian Tourism Infrastructure
    INDIAN TOURISM INFRASTRUCTURE InvestmentINDIAN TOURISM INFRASTRUCTUREOppor -tunities Investment Opportunities & & Challenges Challenges 1 2 INDIAN TOURISM INFRASTRUCTURE - Investment Opportunities & Challenges Acknowledgement We extend our sincere gratitude to Shri Vinod Zutshi, Secretary (Former), Ministry of Tourism, Government of India for his contribution and support for preparing the report. INDIAN TOURISM INFRASTRUCTURE - Investment Opportunities & Challenges 3 4 INDIAN TOURISM INFRASTRUCTURE - Investment Opportunities & Challenges FOREWORD Travel and tourism, the largest service industry in India was worth US$234bn in 2018 – a 19% year- on-year increase – the third largest foreign exchange earner for India with a 17.9% growth in Foreign Exchange Earnings (in Rupee Terms) in March 2018 over March 2017. According to The World Travel and Tourism Council, tourism generated ₹16.91 lakh crore (US$240 billion) or 9.2% of India’s GDP in 2018 and supported 42.673 million jobs, 8.1% of its total employment. The sector is predicted to grow at an annual rate of 6.9% to ₹32.05 lakh crore (US$460 billion) by 2028 (9.9% of GDP). The Ministry has been actively working towards the development of quality tourism infrastructure at various tourist destinations and circuits in the States / Union Territories by sanctioning expenditure budgets across schemes like SWADESH DARSHAN and PRASHAD. The Ministry of Tourism has been actively promoting India as a 365 days tourist destination with the introduction of niche tourism products in the country like Cruise, Adventure, Medical, Wellness, Golf, Polo, MICE Tourism, Eco-tourism, Film Tourism, Sustainable Tourism, etc. to overcome ‘seasonality’ challenge in tourism. I am pleased to present the FICCI Knowledge Report “Indian Tourism Infrastructure : Investment Opportunities & Challenges” which highlights the current scenario, key facts and figures pertaining to the tourism sector in India.
    [Show full text]
  • Tourism Development in Gujarat: Opportunities
    International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS) 213 ISSN : 2581-7930, Impact Factor : 5.260 , Volume 03, No. 04, October - December, 2020, pp 213-217 TOURISM DEVELOPMENT IN GUJARAT: OPPORTUNITIES Dr. Unnati Y. Parmar ABSTRACT Tourism is the act of travel mainly for relaxation and purposes. WTO (World Trade Organization) defines tourists as the people who “travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business, recreation and other purposes not related to the exercise of an activity remunerated from within the place visited.” Tourism development is very crucial for every country. The tourism industry gives a massive contribution to the GDP of any country with foreign currencies. Thus, the researcher has been selected as a research topic of Tourism Development. The researcher has been selected as a sample as the Gujarat state of India for a research work. The researcher has been selected as secondary data from various websites. The researcher has been used five parameters for data analysis, which define Gujarat Tourism Development. These parameters are: 1) Contribution of tourism to GDP of Gujarat, 2) Foreign tourists of Gujarat, 3) Domestic tourists of Gujarat, 4) Amount released under Swadesh Darshan Scheme for Gujarat, 5) Amount released under PRASAD Scheme for Gujarat. For hypothesis testing, the Chi-square test would be applied. A period of the study work is of 4 years from 2016-17 to 2019-20. The sample size is to be selected randomly and limited only to the Gujarat state. It is analytical research work.
    [Show full text]
  • Incredible India : Conférence De Michel ARAGNO
    Université ouverte Université du 3e âge Besançon Neuchâtel 2 octobre 2014 14 octobre 2014 Incredible India ! Michel Aragno Professeur honoraire de l’Université de Neuchâtel [email protected] La mousson d’hiver Doc. Météofrance (Internet) La mousson d’été Doc. Météofrance (Internet) Températures moyennes et précipitaons à Delhi (nord de l’Inde) Météo-France (Internet) L’Inde préhistorique Peintures rupestres du site de Bhim Betka (paléolithique supérieur au mésolithique, certaines plus tardives). Madhiya Pradesh, 45 km sud de Bhopal Aryens ? Indo-européens ? Le monde Hindou Védisme (1500 av. J.-C) à Brahmanisme à Hindouisme Aihole (Karnataka) : temple-gro]e Ravana-Phadi (VIe s.) DynasNe Chalukya (Ve – IXe s.) Aihole: temple de Durga (fin VIIe s.) Badami (Karnataka): temples-gro]es (fin VIe siècle) 2e capitale Chalukya, Ve – IXe s. Badami: gro]e-temple jaïn Paadakalo: 3e capitale Chalukya. VIIe – IXe s. Temple Virupaksha (745) Khajuraho (Madhya Pradesh): capitale religieuse en Inde centrale (dynasNe des Chandelâ, Xe – XIIIe s.). Temple de Lakshmana (Xe s.) Belur: 1re capitale de l’empire Hoysala (XIIe – XIVe s.) Portail d’entrée du complexe du temple Chennakeshava (XIIe s.) Halebid, seconde capitale de l’empire Hoysala Temple Haysaleswara (XIIe s.) Hampi. Capitale de l’empire Vijayanagara, le dernier du Karnataka avant la prise de pouvoir par les musulmans en 1565 Hampi: temple Virupaksha (XVe s.) Hampi: les étables des éléphants Bijapur, Karnataka: Gol Gumbaz, (tombeau) XVIIe s. Seconde coupole au monde après St Pierre de Rome… Temple Akshardham (New Delhi) 2000-2006 Temples et sculptures Jaïns Sculptures jaïn (VIIIe – IXe siècles), creusées dans une falaise, près du fort de Gwalior (Madhya Pradesh) Site de Ranakpur (Rajasthan) Temple Jaïn (XVe s.) Temple Jaïn Dada Bari, à Mehrauli (Delhi).
    [Show full text]
  • “Adopt a Heritage”
    Ministry of Tourism Government of India “Adopt a Heritage” ‘Apni Dharohar, Apni Pehchaan’ Project for Development of Tourist Friendly Destinations September 2017 PROJECT GUIDELINES WITH MOU www. adoptaheritage.in Page 1 of 40 GOVERNMENT OF INDIA MINISTRY OF TOURISM ADOPT A HERITAGE ‘Apni Dharohar, Apni Pehchaan’ Project for Development of Tourist Friendly Destinations September 2017 1 Rationale India has always been renowned for its rich cultural heritage. India’s glorious past and cultural diversity make a potent blend which attracts millions of tourists each year to its tourist destinations. India's rich heritage is abundantly reflected in the form of numerous temples, palaces, monuments, forts etc. This has led to the increase in India's tourism particularly in the heritage sites. Tourism in India has registered a considerable growth in the last few years, ever since additional initiatives were taken by the government of India to boost India’s image as a destination for tourism. This also comes in the form of promotion of tourism sector as a brand name Incredible India. The heritage sites are facing common challenges primarily related to the creation and operations and maintenance of the various infrastructural as well as service assets. There is a need to develop a robust mechanism for the provision of basic amenities on an immediate basis and advanced amenities on a long term basis. This project is envisioned to synergize with other Infrastructure development schemes in collaboration with Ministry of Culture and other Ministries, with the idea of positioning tourism as a driving force for targeting more Foreign Tourist Arrivals as well as Domestic Tourist Arrivals, building synergy in the development of amenities across the identified heritage sites, enhancing overall tourist experience and economic development of the region.
    [Show full text]
  • Khushboo Gujarat Ki: Branding a Fragrance
    IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. PP 27-37 www.iosrjournals.org Khushboo Gujarat Ki: Branding a Fragrance Dr. Tripti Dhote Assistant Professor Symbiosis Institute of Telecom Management. (SITM) Pune & student research syndicate (SITM) “Gujarat Tourism is outstripping Centre's Incredible India campaign” Amitabh Bachchan, Brand Ambassador Gujarat Tourism on his Blog, Jan 22 2012 Case Summary: From a state which was never in the tourist evoked set to emerging as one of the preferred domestic destinations; Gujarat is a classic case of how a focused branding initiative can revamp the image of a State. Shot over17 destinations across three years, the “Khushboo Gujarat Ki” campaign reflecting diversity of Brand Gujarat with Mr. Amitabh Bachchan as the brand ambassador culminated into an equal number of promotional films across varied communication platforms thus proved to be a "turning point" for the state's tourism industry. I. Need For the Fragrance Gujarat has always been an affluent state in terms of heritage, archaeological sites, ecology, wild life sanctuaries spiritual locations, deserts, beaches& more. The enterprising Guajarati with his risk taking ability, the rich delectable flavors of Khakhra, Dhokla,Undhiyo,the mesmerizing ethnic treasure of vibrant festivals, the abundant folklore, the enticing colours of Bandhej & the strong inherent values had already created a special place for the state on the global map as a ―destination with immense potential‖. The state was replete with almost every ingredient well in sync for becoming a major tourist hub. What was probably missing was the most coveted discerning tourist.
    [Show full text]
  • India Tourism Statistics 2015 India Tourism Statistics 2015
    INDIA TOURISM STATISTICS 2015 STATISTICS TOURISM INDIA INDIA TOURISM STATISTICS 2015 24 x 7 Toll free tourist helpline no:1800-11-1363 Short code: 1363 www.tourism.gov.in www.incredibleindia.org Market Research Division Ministry of Tourism, Government of India New Delhi December 2016 INDIA TOURISM STATISTICS, 2015 Government of India Ministry of Tourism Market Research Division India Tourism Statistics 2015 1 2 India Tourism Statistics 2015 India Tourism Statistics 2015 3 4 India Tourism Statistics 2015 OFFICERS OF MARKET RESEARCH DIVISION ASSOCIATED WITH THE PREPARATION OF INDIA TOURISM STATISTICS, 2015 Dr. Ravi Kant Bhatnagar Additional Director General Smt. Mini Prasanakumar Joint Director Smt. Neha Srivastava Dy. Director Shri Shailesh Kumar Dy. Director Shri R. L. Meena Assistant Director Ms. Nikita Garg Assistant Director Shri S .K. Mohanta DPA Grade. “B” Shri Banke Ram DPA Grade. “B” Smt. Charu Arora DEO Grade. “B” India Tourism Statistics 2015 5 6 India Tourism Statistics 2015 CONTENTS CHAPTER PAGE Chapter-1 Important Statistics on Tourism 15-19 Chapter-2 Inbound Tourism- Foreign Tourist Arrivals in India 21-74 2.1 Foreign Tourist Arrivals (FTAs) in India 23 Table 2.1.1 Foreign Tourist Arrivals in India, 1981-2015 23-24 Table 2.1.2 Nationality-wise Foreign Tourist Arrivals 25-27 in India, 2013-2015 2.2 Foreign Tourist Arrivals (FTAs) in India from 27 Different Regions Table 2.2.1 Foreign Tourist Arrivals in India from 28 different Regions of the World, 2013-2015 2.3 Seasonality in Foreign Tourist Arrivals (FTAs) in 29 India Table
    [Show full text]
  • Is Incredible India Campaign a Reason for Growth in Tourism? a Case Study of Madhya Pradesh
    Amity Research Journal of Tourism, Aviation and Hospitality Vol. 02, issue 02, July-Dec 2017 Is Incredible India Campaign a reason for growth in tourism? A case study of Madhya Pradesh Richa Mishra Research Scholar, Amity Institute of Travel and Tourism, Amity University, Noida Email: [email protected] Prof. (Dr.) M. Sajnani Dean & Head of the Department, Amity Institute of Travel and Tourism, Amity University, Noida Email: [email protected] Abstract Madhya Pradesh rightly known as the heart of Incredible India has so much to offer to the Indian tourism industry. The state is well equipped with three UNESCO world heritage sites, nine national parks and 25 wildlife sanctuaries along with several other diverse tourism attractions. Its potential has been traced only in the last decade with the state government taking some serious measures towards marketing the tourism potential of the state and launching its new tourism policy, claiming to be one of the most progressive policies in the country. The state government following the footsteps of the central government appointed the same marketing firm Ogilvy & Mather which designed the ―Incredible India Campaign‖ the first marketing campaign of its kind by the government of India; to design an advertising campaign for Madhya Pradesh creating a brand image of the state resulting in an increase in the tourist‘s inflow. The paper attempts to study the factors which have given rise to the popularity of Madhya Pradesh state as a tourist destination in the past ten years. The case study also aims at an in-depth analysis of how the advertising campaign has helped the growth of tourism in the state.
    [Show full text]
  • India Tourism Statistics )LLKSI J ;7E WLBE. T
    India Tourism Statistics )LLKSIJ;7EWLBE. T 2006 10 8 6 4 www.tourism.gov.in 2 www.incredibleindia.org Government of India 0 Ministry of Tourism 2000 2001 2002 2003 2004 2005 2006 2007 2008 Market Research Division INDIA TOURISM STATISTICS 2006 Government of India Ministry of Tourism Market Research Division OFFICERS OF MARKET RESEARCH DIVISION ASSOCIATED WITH THE PREPARATION OF INDIA TOURISM STATISTICS 2006 Dr. R.N. Pandey Additional Director General Shri Ajay Kumar Gupta Joint Director General Shri K.K. Nath Deputy Director Shri S.V. Singh DPA Grade “B” Shri S.K. Mohanta DPA Grade “B” Shri Rajender Prasad DPA Grade “B” Smt. Charu Arora DEO Grade “A” CONTENTS CHAPTER Page Chapter- 1 Important Statistics on Tourism 1-4 Chapter- 2 Inbound Tourism- Foreign Tourist Arrivals in India 5-58 2.1 Foreign Tourist Arrivals in India 7 Table 2.1.1 Foreign Tourist Arrivals in India , 1981-2006 7-8 Table 2.1.2 Nationality-wise Foreign Tourist Arrivals in India 2005 and 2006 8-10 2.2 Foreign Tourist Arrivals in India from different Regions 11 Table 2.2.1 Foreign Tourist Arrivals in India from different Regions of the World, 2004-2006 11-12 2.3 Seasonality in Foreign Tourist Arrivals in India 12 Table 2.3.1 Lean and Peak Months of Foreign Tourist Arrivals in India during 2006 from Top 15 Countries 13 Table 2.3.2 Nationality-wise and Quarter-wise of Foreign Tourists Arrivals in India, 2006 14-16 2.4 Mode of Travel 16 Table 2.4.1 Foreign Tourist Arrivals in India according to Mode of Travel, 1996-2006 17 Table2.4.2 Share of Foreign Tourist Arrivals in India
    [Show full text]