The Impact of COVID-19 in the Indian Tourism and Hospitality Industry: Brief Report
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Journal of Tourism & Hospitality Research The Impact of COVID-19 in the Indian Tourism and Hospitality Industry: Brief Report Pavitra Shetty* Department of Tourism and Hospitality, Yenepoya (Deemed to be University), Mangalore-575002, India ABSTRACT The focus of this study is the assessment of the impact of Covid-19 pandemic in the tourism and hospitality sector which has led global panic due to present situation. Scope of this work is to study the effects of Covid-19, current events, and assessment through the interpretation as it is essential to investigate how the industry will recover after Covid-19 and how it can be sustainable. Current work is to analyze the future with few measures and speedy recovery and regain of the tourism and hospitality sector for the Indian economy, employment and business. The study has some recommends of local impact of the outbreak, impacts and are critically evaluated in this review. This is the need of the hour to take measures before time to control the impacts. Keywords: Covid-19 Pandemic; Tourism and Hospitality; Sustainable tourism INTRODUCTION loss of over thousands of crores of rupees. meanwhile industry Indian Economy is considered one of the major components chamber CII, also notified that this is catastrophe and worst and to add these we have three different sectors like Agriculture, disaster ever to hit hard to Indian hospitality and tourism sector Industry and Service sectors the tourism & hospitality sectors collision with all the world and district and compass-Inbound, (including hotels and restaurants) has been universally outbound bound, state and national almost all the levels of the recognized as the growth of expansion and an engine for socio- tourism and hospitality verticals – free time-leisure, economic growth all over the world, tourism and hospitality entertainment, experience-adventure, legacy, meetings, sectors bring wealth and fortunes to cities and countries. incentives and conference, cruise ship, corporate, and niche Tourism and hospitality also employs the local residents. India products. The entire hospitality and tourism and all the world- has grasped the profits available from this sector. India’s tourism class chains hotel, travel booking agents, tour operators/ and hospitality industry now brings billions of dollars into the operations, high-end restaurants, entertainment venues, and air, economy every year. Hospitality and Tourism are one of the land, and seas have completed hit with biggest disaster pandemic biggest and fastest-growing sectors has been considered as a of this year 2020. In a sign of the corona virus pandemic, CII vulnerable industry i.e. in the contrast to other manufacturing, Tourism Committee said further on inbound foreign tourism of the hospitality and tourism industry gets more contrived due to over USD 28 billion in value terms accounts for an average of any external or internal blow or distress. Viewed this way, the 60-65 percent between October-19 to May-20 has major hit in latest outbreak of the Corona (covid-19) [1] virus has caused the Indian economy and moreover it will be muted for few havoc across the world. This paper will aim to gather the months. The Federation of Associations in Indian Tourism & historical data post-pandemic and will compare with the current Hospitality (FAITH) said there must be strong support fund for crisis and will predict the future status of impacts of the virus on twelve months to support basic wages with "direct transfer" to Indian tourism and hospitality flows. the affected tourism employees due to major impact and it could render the people jobless in coming few months. Reports and The Covid-19 pandemic has compact and prostrate storm to the experts proposed possible job loss across tourism and allied tourism and hospitality sectors, especially with the sudden industries due to stop by the Covid-19 outbreak across the world. decisions authority administration is suspending all the entry permits, with the profit-making impact being guessed to roll and Correspondence to: Dr. Pavitra Shetty, Department of Tourism and Hospitality, Yenepoya (Deemed to be University), Mangalore-575002, India, E- mail: [email protected] Received: December 09, 2020; Accepted: January 01, 2020; Published: January 08, 2021 Citation: Shetty P (2021) The Impact of COVID-19 in the Indian Tourism and Hospitality Industry: Brief Report. J Tourism Hospit. 10:455. Copyright: © 2021 Shetty P. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. J Tourism Hospit, Vol.10 Iss.1 No:455 1 Shetty P As per the reports of world tourism could decline by 60-80% in Reach of the study 2020 which caused 21 percent in international tourist coming during the first quarter of 2020. “The Indian tourism and This paper focuses on data from last year to present and future hospitality industry is staring at a potential job loss of around 38 models. Get sufficient results from the findings. The million, which is 70% of the total workforce,” due to consequences and outcomes examine the contribution of the coronavirus, KPMG [2], a financial business advisory stated on tourism and hospitality sectors in the economy of India. This 1st April 2020 that government will have a huge role to play in paper will assist to new researchers/scholars/students of the controlling the damages and hit across the globe with all kinds tourism and hospitality management in India which will be of business with such a heavy impact on the hospitality and helpful in the development of the economy of the country. tourism industries. Many of countries like France, Spain, Germany, and other European countries governments have Review of Indian tourism and hospitality sectors taken some extreme steps and also agreed to millions of euros In India, the central government and state government have towards rescuing in all types of business and the same is been announced separate tourism plans and strategy seeks to amplify adapted in other countries also. job potential and development within the tourism and In this paper we will able to see the post-pandemic and the hospitality sectors, foster economic integration and linkage with impact of COVID-19 on the Indian hospitality and tourism various sectors, some of the states like Andhra Pradesh, industry and will also the future of these sectors which will help Maharashtra, Kerala, Gujarat and MP are the states where to conclude this paper. I would like to highlight that our detail tourism has developed systems and enable the central report is based on evidence available before the COVID-19 and government to legislate for tourism and hospitality development. 23rd March 2020, however, we would put some insight in this As per the reports the proposal is to include in Concurrent list paper and see that our industry keeps working harmoniously in was circulated to the state governments and discussed at Chief this present crisis by using the best practices and motivated Ministers' Conference. The majority of the states agreed to the workforce and seek to back into recovery mode, and this too proposal. shall pass soon. Facilitation and strengthening of Indian tourism and hospitality is the main objective of Ministry of tourism [3]. increase tourism Observation of the study infrastructure, easing of entry permits system, promise and The purpose of the study is to investigate on the effect, pledge of quality aspects and standards in tourism service efficiency, and effectiveness of Hospitality and encourage providers, forecast of the nation as a 365 days’ of travellers tourism and grow the tourism market in India. destination, promotion of sustainable tourism etc. are some of the plans and policy which need to be constantly worked upon • To discuss and examine the study of local domestic tourism to increase and ease tourism in India. and hospitality growth before the post-pandemic • To study and bring light on current crisis COVID-19 faced by The “Incredible India 2.0” initiatives and awareness by the tourism and hospitality sectors Ministry marks a shift from the general promotions being • To project and analyze the future with few measures that will undertaken across the world to market specific promotional assist and overcome the problems in tourism sectors. plans and content creation. The awareness covers all the • It is necessity to look what strategy the tourism, travel, and important source markets for Indian tourism and also takes into hospitality industry will retrieve afterCOVID-19-if a vaccine is account emerging markets with significant potential. Limited detected and come across-and how the tourism sectors can be creatives on different Niche products being produced are being made reliable in extremely changed world used in the initiatives. Indian tourism plays an essential pillar and strength of the Make in India scheme. Tourism plays an Methodology important role in a significant economic multiplier and becomes critical since India has to grow at highly rapid rates and The current work is to designed to examine on subordinate data create many jobs. India offers geographical diversity with worlds produced by various organization and research scholars and data heritage museum, and niche tourism products like cruise ships, includes by existing statistics like journals, textbooks, related food, sports, eco-tourism, cultural tours and wild life etc. literature, articles and information provided by the bureau of Incredible India has spurred growth in tourism and even tourism, Department of Industrial Policy & Promotion (DIPP), increased in the job employment [4]. newspapers, magazines and internet and discussed the future prospects of the business. India’s class in the travel and Tourism Competitive Index (TTCI) [5] of world economic forum progress from 52nd th Limitations of learning position in 2015 to 40 position in 2017.