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Good Practice Guide on Development Initiatives Through Football © INEX-SDA Good Practice Guide on Development Initiatives through Football © INEX-SDA www.footballfordevelopment.net Table of Contents What this Guide is about 3 Criteria for Good Practice 4 Initial Considerations 4 Sustainable Considerations 5 Vienna Action Plan 6 Grass Roots Initiatives and International Partnership 8 Football Governing Bodies, UN and Government Agencies 14 Clubs, Fan Groups, Academies and Anti-racism Initiatives 17 Football Stars and Professional Players 22 Media for Development 24 Corporate Social Responsibility and Fair Trade 26 IMPRINT © 2011 Publisher: Summary of Strategy Paper 29 VIDC – Vienna Institute for International Dialogue and Cooperation, Möllwaldplatz 5/3, A-1040 Vienna, Austria, Tel. +43 1 7133594, Fax +43 1 7133594-73, E-Mail: [email protected], UN Forum on Sport for Development and Peace Internet: www.vidc.org, www.fairplay.or.at Author and editing: Recommendations 30 Bella Bello Bitugu Editing and advice: Bella Bello Bitugu, David Hudelist, Kurt Wachter The Project Football for Development 31 Graphic design: typothese.at / m.zinner grafik, Sanja Jelic Print: Thomas Resch KG, A-1150 Vienna Main Partners 32 This guide has been produced with the financial assistance of the European Union. The content of Associate Partners 33 this product is the sole responsibility of VIDC and their respective project partners and can under no circumstances be regarded as reflecting the position of the European Union. Feedback Form 35 © INEX-SDA 2 Football for Development What this Guide is about Sport, but football in particular, to address poverty, health issue gained in this project for posterity. as a medium to address social, and exclusion – both in the North It has as its overarching aim to set community and inequity issues in and in the South. The strategy is, out the frame work for projects society, has gained recognition the however, new and still relatively using sports and football as both whole world over in the past fifteen unknown to many outside the field. a tool and medium for adressing years. This recognition manifests Often people, even at decision and development issues, including the itself in the support accorded it by policy making levels, do not under- Millennium Development Goals. the United Nations, the European stand what it is really about. Some We hope that this guide will be Commission, governments and Sport for Development and Peace used as awareness-raising resource other development stakeholders. Intiatives tend to repeat mistakes which will inspire and encourage Increasingly endorsement of the which are common in the ortho- associations, leagues, clubs and fan sport and development approach dox development aid approach. groups to enter partnerships with comes also from the world of This guide will also help to reflect development activists and commu- sport. With the UN International about potential traps and pitfalls. nity organisations and kick-off new Year of Sport and Physical Educa- Being a new form of strategy, it is initiatives and projects. This Good tion 2005 a growing number of necessary to share exchange and Practice Guide brochure is not ex- football governing bodies such as create awareness on this strategy, haustive and it is our first attempt FIFA, UEFA, national associations disseminate information on what in this direction, for coherence in and professional clubs as well as is happening and to show cases of the area of development through other football stakeholders includ- success that can serve as models football/sport, which we hope other ing amateur clubs, fan groups, and impetus for existing, new and outfits will find useful and build players and various NGOs have upcoming initiatives. This is a main upon. taken responsibility. They became purpose of this guide as foreseen pro-active in implementing educa- by the Football for Development Bella Bello Bitugu tional projects, awareness-raising project. It will ensure the shar- European Coordinator, © FairPlay-vidc campaigns and other measures ing of knowledge and experience Football for Development project Football for Development 3 Kick Off – Football for Development Project and Africa Day in the Czech Republic. Criteria for Good Practice1 Initial Considerations When a programme is in the initial can lead the organisation away development field is a thorough stages of organisational develop- from its core objectives. understanding of the local people ment there are a few guiding prin- and culture. Whenever working in ciples that, if taken into considera- Secondly, it is important to look the realm of development, whether tion, will establish a solid project deeply at the sports aspects of the with a sports project or not, it is foundation. project and to be answering a few important to reflect on development questions. What sports are going to ethics and values. An understanding The first consideration is having be used and why? It is very impor- of lives and values for the intended a core competency and being tant to understand the culture of target demographic is essential. able to define the expertise of the that sport and how it will come programme. This may be as simple into play within the programme. The last component of a compre- as being a project that provides a Differentiating between sport plus hensive approach to beginning a safe place for teenage girls to play programmes (sport as the main ob- sport for development programme football. To know the organisation- jective) and plus sport programmes is an organised, well-thought out al strengths and capabilities and (social/health main objective) is an funding plan. This plan should ac- adhering to them can be essential important distinction to be made in- count for a certain length of time to the success of an organisation. itially. This organisational objective for initial funding and have an Having the integrity and ability to should be made clear to all of those approach to continue with minimal know when a problem is out of the involved in order to preserve the financial input or locally sustain- scope of the organisation’s capac- mission and values of the project. able financial input. This allows ity is an essential skill. Taking on an organisation to be independent too many responsibilities and roles The third essential criterion for from donor funds for the entirety within a community or programme good practice in the sport for of its operation. 1 This is an abridged version of the article The Reality of Sport for Development Projects: A Guide for Understanding a Process-Led Approach authored by Kelsey Moore and John Nauright of Academy of International Sport, George Mason University, 2011. For the full text please go to: http://rht.gmu.edu/ais © INEX-SDA 4 Football for Development Sustainable Considerations In addition to the initial consid- ment of the local people to increase erations there are two additional the sense of ownership and cred- components that are essential for ibility of sports programmes and the continuation of a project. also a desire to ensure longer-term sustainability” (Coalter, 2009). A The first is a dynamic monitor- crucial consideration related to ing and evaluation process and an this is the human resources in- outsider exit strategy. Since there volved in the programme and the is no single agreed upon evaluation maximising of local people working system for the sport and develop- within the organisation. As well ment field, unique systems can be as minimising the involvement Workshops with school kids in Czech Republic. tailored to individual organisa- of Western people, the reliance tions. Coalter (2009)2 suggests that on Western funding must also be evaluation systems need a shift curtailed. The stability of donor from accountability based to a funding is always an issue that ‘formative’ approach that address- can fluctuate depending on the es sustainability and moves away economy or other unforeseeable from pleasing donors. This evalu- conditions. This dependency and ation system also needs to be fluid subsequent cessation of projects and able to change throughout the after loss of funding is all too com- lifecycle of the organisation. mon and could be combated with proper planning and sustainability The other continuation criterion measures put in place. is an outsider exit strategy. This involves a strategic plan to make Girls soccer tournament in Vienna at Ke Nako the organisation locally owned and days in Ottakring. operated. This allows the “involve- 2 Coalter, F. (2009). Sport-in-Development: Accountability or Development? in R. Levermore, ed., Sport and International Development. Basingsstoke: Palgrave © FairPlay-vidc Macmillan. Football for Development 5 Closing ceremony of the Vienna Conference. Vienna Action Plan3 Football for Development Football is the world’s most popu- Vienna Conference “Development of discrimination in sports and lar sport with an enormous poten- through Football” from 23-24 April foster the inclusion and involve- tial for social and economic devel- 2010, affirm our strong commit- ment of minorities and migrants opment. We do not see it as a goal ment to make full use of the po- through and in sport. in itself but rather as a powerful tential of football and other sports Design and adopt Social Respon- tool for development. to overcome underdevelopment, sibility policies. poverty, address gender inequity Support and encourage the use Football engages and excites people and all forms of discrimination and of football and sport for the across the vast divides of national, social exclusion. attainment of the Millennium regional, racial, religious, ethnic, Development Goals (MDGs), well gender, age, ability, social and eco- We are dedicated to engage and after 2015. nomic differences. It is a universal involve in a networking process Make use of the FIFA World Cup language which, when given the to exchange experience and good 2010 in South Africa and subse- chance, most people speak freely; practice. quent big sporting events as a one of the few times when they can medium for creating awareness understand each other.
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