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Home , Austrian Football League, Bruno Galler, Colovray Sports Centre, Cornaredo Stadium, Craig Thomson (referee), Frank De Bleeckere

Expect emotions

Info-Guide Impressum

Publisher Euro 2008 SA Headquarters Route de St.-Cergue 9 1260 1 Tel.: +41 (0) 848 00 2008 Fax: +41 (0) 848 01 2008

Translation UEFA Language Services Design The Works Ltd. / Leeds (England) Layout/Setting team2graphics / Helsingør () Printing ATAR Roto Press SA / Vernier (Switzerland) Photos: Keystone, GEPA, Action Images, L’Equipe, EMPICS, Terry Linke, Euro 2008 SA, UEFA

2 Contents

4 Editorial – Expect emotions 6 UEFA EURO 2008™ – Facts and figures 7 Countdown 8 Distances and travel times 10 UEFA EURO 2008™ match schedule 12 The 14 The finals 15 The winning captains The champion coaches 16 Attendances 17 Numbers games from 2004 in 18 Brief portraits of the host countries 22 The two host associations 26 The organisers 27 The Board of Administration 32 Tasks of Euro 2008 SA 33 The Management Board 36 EURO ABC – from A for accommodation to Z for Zurich 70 Contact details The Henri Delaunay trophy and EUROPASS, the official UEFA EURO 2008™ match ball.

3 Expect emotions

The official UEFA EURO 2008™ slogan, expect emotions, describes in a nutshell what the 2008 European Championship has to offer: emotions that are felt by everyone alike – be they fans, players, coaches, referees, officials or organisers.

Over a million spectators will flock to the 31 matches in the eight stadiums. Many millions will celebrate on the streets and in the official fan zones. Eight billion (cumulative) television viewers will share the excitement on screen. UEFA EURO 2008™ is by far the biggest sports event ever to take place in and Switzerland. The European Football Championship will move the masses for 23 days and in 31 matches. It promises a multitude of matches marked by conviviality and openness, and unforgettable moments that will forever remain unique.

This information brochure serves as a reference work. On the pages ahead you will find facts and figures all about the forthcoming tournament.

Michel Platini Ralph Zloczower UEFA President President of the President of the Austrian Football Swiss Football Association (ÖFB) Association (SFV) 4 Friedrich Stickler, and Ralph M. Zloczower. UEFA EURO 2008™ – Facts and figures

The 13th UEFA European Football Championship final The opening match will kick off in at 18.00 on round will be held in Austria and Switzerland from 7 to 7 June; the final at 20.45 on 29 June in . 29 June 2008. No fewer than 1,050,000 fans will fill the stadiums. It is only the second final round (after /Nether- lands in 2000) to be jointly hosted by two countries. About 1,500 people (per match) will be employed to look after the players, safety and organisation in the 16 national teams will do battle on 23 days and in . 31 matches for the title of European champion. The titleholder is .

The matches will be contested in eight stadiums (four in Austria and four in Switzerland, from east to west): Vienna, , and , Zurich, Basel, Berne and . The distance between Vienna and Geneva, the two venues that are the furthest apart, is 1,032km.

6 Countdown

2008

From 28 January EURO Experience Tour visits 13 cities in Switzerland and Austria

12/13 March Workshop for the 16 final-round participants in Vienna

14-17 April Workshop for the 12 final-round referees in Zurich

12 May Handover of stadiums to Euro 2008 SA

7 June Opening match in Basel

29 June Final in Vienna

7 Distances and travel times

Basel Berne Geneva Zurich Vienna Klagenfurt Innsbruck Salzburg

Basel 98 255 85 840 750 365 539

Berne — 1:05 0:58 157 128 874 791 408 587

Geneva — 2:30 2:42 — 1:40 1:46 280 1032 850 560 740 Train / Zurich — 1:00 1:06 — 1:30 0:58 — 2:50 2:43 755 665 280 461 Car 2)

/ Vienna 1:30 8:30 10:21 3:30 8:40 10:05 1:50 10:00 11:50 1:20 7:30 8:55 320 477 300

Klagenfurt 4:001) 7:10 11:08 4:203) 7:45 10:25 4:001) 8:10 12:01 3:101) 6:20 8:40 0:50 3:15 4:12 320 227 Distance in km Plane Innsbruck 3:001) 4:00 5:13 4:403) 4:30 4:51 3:501) 5:45 6:36 3:101) 3:00 3:47 1:15 4:40 5:00 2:351) 4:00 4:45 185

Salzburg 3:101) 5:30 7:15 4:203) 5:50 6:59 4:001) 7:15 8:44 3:201) 4:40 5:49 0:50 3:00 2:37 2:451) 2:15 3:16 3:201) 1:50 1:59

1) via Vienna 2) via Munich 3) via Munich and Vienna

8 Distances

300 km BASEL SALZBURG ZURICH AUSTRIA

BERNE 185 km 320 km 85 km VIENNA 98 km 280 km 128 km 227 km SWITZERLAND 157 km INNSBRUCK KLAGENFURT

GENEVA

Distance Geneva – Vienna: 1,032km

9 UEFA EURO 2008™ match schedule

Spiele / Games / Matches 1. SPIELTAG / MATCH DAYS / JOURNÉE DE MATCHES 2. SPIELTAG / MATCH DAYS / JOURNÉE DE MATCHES 3. SPIELTAG / MATCH DAYS / JOURNÉE DE MATCHES Gruppen 1/4 SA / SO / MO / DI / MI / DO/ FR/ SA / SO / MO / DI / MI / SAT / SA SUN / DIM MON / LUN TUE / MAR WED / MER THU / JEU FRI / VEN SAT / SA SUN / DIM MON / LUN TUE / MAR WED / MER Stadion / Stadia / Stade Groups 1/2 Groupes Final(e) 07.06 08.06 09.06 10.06 11.06 12.06 13.06 14.06 15.06 16.06 17.06 18.06 3 12 20 WIEN 34 Ernst-Happel-Stadion 50,000 18:00 20:45 20:45 AUT - CRO AUT - POL AUT - GER SALZBURG 8 16 23 Stadion Salzburg Wals-Siezenheim 30,000 3 20:45 20:45 20:45 GRE - SWE GRE - RUS GRE - ESP

A 7 15 24 INNSBRUCK 3 Stadion Tivoli NEU 30,000 18:00 18:00 20:45 ESP - RUS SWE - ESP RUS - SWE 4 11 19 KLAGENFURT 3 Wörthersee Stadion 30,000 20:45 18:00 20:45 GER - POL CRO - GER POL - CRO BASEL 1 10 17 St. Jakob-Park 40,000 3 3 18:00 20:45 20:45 SUI - CZE SUI - TUR SUI - POR 5 13 22 3 30,000 18:00 18:00 20:45 ROU - FRA ITA - ROU FRA - ITA CH 6 14 21 3 Stade de Suisse Wankdorf 30,000 20:45 20:45 20:45 NED - ITA NED - FRA NED - ROU GENÈVE 2 9 18 Stade de Genève 30,000 3 20:45 18:00 20:45 POR - TUR CZE - POR TUR - CZE

The match schedule is according to CET ().

10 VIERTELFINALSPIELE / QUARTER-FINALS / QUARTS RUHETAGE / REST DAYS HALBFINALSPIELE / SEMI- RUHETAGE / REST DAYS FINALE / FINAL / DE FINALE / JOURS DE REPOS FINALS / DEMI-FINALES / JOURS DE REPOS FINALE DO/ FR/ SA / SO / MO / DI / MI / DO/ FR/ SA / SO / THU / JEU FRI / VEN SAT / SA SUN / DIM MON / LUN TUE / MAR WED / MER THU / JEU FRI / VEN SAT / SA SUN / DIM Stadion / Stadia / Stade MANNSCHAFT / SPIEL / GAME / 19.06 20.06 21.06 22.06 23.06 24.06 25.06 26.06 27.06 28.06 29.06 TEAMS / TEAMS MATCH 26 28 30 31 SUI - CZE 1 BASEL SUI - TUR 10 20:45 20:45 20:45 20:45 St. Jakob-Park WB - RA WD - RC W27 - W28 W29 - W30 SUI - POR 17 A GENÈVE POR - TUR 2 Stade de Genève CZE - POR 9 TUR - CZE 18 WIEN AUT - CRO 3 Ernst-Happel-Stadion AUT - POL 12 AUT - GER 20 B KLAGENFURT GER - POL 4 Wörthersee Stadion CRO - GER 11 POL - CRO 19 25 27 29 ZÜRICH ROU - FRA 5 20:45 20:45 20:45 Letzigrund ITA - ROU 13 WA - RB WC - RD W25 - W26 FRA - ITA 22 C BERN NED - ITA 6 Stade de Suisse Wankdorf NED - FRA 14 NED - ROU 21 SALZBURG GRE - SWE 8 Stadion Salzburg Wals-Siezenheim GRE - RUS 16 GRE - ESP 23 D INNSBRUCK ESP - RUS 7 Stadion Tivoli NEU SWE - ESP 15 RUS - SWE 24

W - Winner R - Runner-up O - Match Number

11 The stadiums in Austria

Vienna, stadium Klagenfurt, Wörthersee (50,000) stadium (30,000) Built in 1931 and renamed the The old stadium was demo- Ernst Happel stadium in 1993, lished in November 2005 and the venue for the final has building work on the new been extensively renovated stadium commenced barely over the past three years. The two months later. The stadium new VIP area – two floors, was opened on 7 September 1,850 m 2, capacity of 960 2007 for the international be- people – was opened on 1 March 2006 for the international match tween Austria and Japan. The post-UEFA EURO 2008™ downsizing between Austria and Canada. Other additions: undersoil heating, (to a capacity of 12,000) will take place in 2009, at a cost of EUR 7 two new scoreboards, electronic ticket barriers and direct access million. It will be financed by the Austrian state and the spare stands to the Vienna underground network. The enlarged spectator areas will be used in other stadiums in Austria. In all, the project costs EUR will be ready by the beginning of 2008 and will be used for the first 66.6 million (funded in equal proportions by the federal, provincial time at the matches against Germany (6 February 2008) and Hol- and municipal authorities). land (26 March 2008).

Salzburg, Wals Siezenheim Innsbruck, Tivoli NEU stadium (30,000) (30,000) The highlight of the renova- The stadium was opened in tion work (increasing the ca- 2001 with a capacity of pacity from 18,000 to 30,000) 18,000. Unlike in Salzburg, the was the lifting of the roof on 6 roof was lifted in three stages. June 2006. The 17,000m2 roof The expansion was finished was raised by 10.5 metres in September 2007 and, just using 68 supporting pillars and a few weeks later, on 17 steel cables with an exceptionally high load-bearing capacity. The October, the stadium hosted a friendly match between Austria and roof weighs 1,900 tonnes, the equivalent of 10 Boeing 747s. The the Ivory Coast. After UEFA EURO 2008™, the stadium will be scaled first match using the new stadium capacity and on a (temporary) back to its original size. natural pitch was played on 25 July 2007 (Salzburg – Arsenal).

12 The stadiums in Switzerland

Zurich, Letzigrund Basel, St Jakob Park (30,000) (40,000) The new stadium was built The stadium, complete with extremely quickly. In a re- its own station, was opened in ferendum on 5 June 2005, the 2001. It also features a shop- people of Zurich approved a ping centre with restaurants EUR 69 million loan and work and fitness studio, and a nurs- began five months later. The ing home. On 15 November old stadium was demolished 2006, Switzerland played Brazil on 22 August 2006. Just over two years after the referendum, the in front of 39,000 spectators at St Jakob Park. The capacity is being new Letzigrund was opened for the traditional “Weltklasse Zürich” increased slightly for the final rounds of the European Champion- athletics meeting on 7 September 2007. On 13 October 2007, ship. Construction work on the adjacent buildings, including a new Switzerland beat fellow host nation Austria 3-1 there in a friendly. access platform for spectators, was completed at the beginning of the year.

Berne, Stade de Suisse Geneva, Stade de Genève (30,000) (30,000) The new stadium was inaugu- The stadium was opened in rated in August 2005 on the La Praille, near the French site of the legendary Wank- border, in 2003. Only slight dorf stadium, the venue of adjustments were required for the “miracle of Berne” in the UEFA EURO 2008™. The multi- 1954 World Cup. Since its functional venue includes a inauguration, the new multi- shopping centre, a hotel and functional arena has hosted many Swiss league matches as well other service companies. The stadium offers direct access to the as FC Thun’s matches in the UEFA Champions League in 2005/06. Geneva RER network, its own station and the motorway. The inter- The Stade de Suisse staged the final on 28 May 2007. The national friendly between Switzerland and the took artificial surface will be replaced with natural grass in April 2008. place at the Stade de Genève on 22 August 2007.

13 The finals at a glance

Date Teams Result Venue Attendance Referee 10.07.1960 USSR – Yugoslavia 2-1 * Paris 17,966 Arthur Ellis (ENG) 21.06.1964 Spain – USSR 2-1 79,115 (ENG) 08.06.1968 – Yugoslavia 1-1 * Rome 68,817 (SUI) 10.06.1968 Italy – Yugoslavia 2-0 ** Rome 32,886 José Ortiz de Mendibil (ESP) 18.06.1972 Germany – USSR 3-0 43,066 Ferdinand Marschall (AUT) 20.06.1976 Czechoslovakia – Germany 2-2 *** Belgrade 30,790 (ITA) 22.06.1980 Germany – Belgium 2-1 Rome 47,860 (ROM) 27.06.1984 France – Spain 2-0 Paris 47,368 Vojtech Christov (CZE) 25.06.1988 Netherlands – USSR 2-0 Munich 62,770 (FRA) 26.06.1992 Denmark – Germany 2-0 37,800 (SUI) 30.06.1996 Germany – Czech Republic 2-1 **** Wembley 73,611 (ITA) 02.07.2000 France – Italy 2-1 **** Rotterdam 48,100 (SWE) 04.07.2004 Greece – Portugal 1-0 Lisbon 62,865 (GER) * after extra time / ** replay / *** 5-3 on pens / **** Golden Goal

14 The winning captains

1960: (Soviet Union) 1964: Fernando Olivella (Spain) 1968: (Italy) 1972: (Germany) 1976: Anton Ondrusˇ (Czechoslovakia) 1980: (Germany) 1984: Michel Platini (France) 1988: (Netherlands) 1992: (Denmark) 1996: Jürgen Klinsmann (Germany) 2000: (France) 2004: (Greece) The champion coaches

1960: Gavril Katchalin (Soviet Union) 1964: José Villalonga / Miguel Muñoz (Spain) 1968: (Italy) 1972: Helmut Schön (Germany) 1976: Vaclav Jezˇek (Czechoslovakia) 1980: (Germany) 1984: (France) 1988: (Netherlands) 1992: Richard Møller Nielsen (Denmark) 1996: (Germany) 2000: (France) 2004: (Greece) 15 4,728 goals in 1,685 matches Attendances

Total (including finals) Final tournaments Final tournaments Goals Matches Average Goals Matches Average Teams Matches Attendance Average Host country 1958-60 108 28 3.86 17 4 4.25 1960 4 4 78,958 19,740 France 1962-64 171 54 3.16 13 4 3.25 1964 4 4 156,253 39,063 Spain 1966-68 311 102 3.05 7 5 1.40 1968 4 5 260,939 52,188 Italy 1970-72 292 109 2.68 10 4 2.50 1972 4 4 106,510 26,628 Belgium 1974-76 308 108 2.85 19 4 4.75 1976 4 4 106,087 26,522 Yugoslavia 1978-80 354 122 3.31 27 14 1.93 1980 8 14 350,655 25,047 Italy 1982-84 382 131 2.91 41 15 2.73 1984 8 15 599,655 39,977 France 1986-88 313 131 2.38 34 15 2.27 1988 8 15 849,844 56,656 Germany 1990-92 365 138 2.64 32 15 2.13 1992 8 15 429,241 28,616 1994-96 744 262 2.84 64 31 2.06 1996 16 31 1,276,171 41,167 England 1998-00 737 259 2.84 85 31 2.74 2000 16 31 1,126,443 36,337 Belgium/ 2002-04 643 241 2.67 77 31 2.50 Netherlands 2004 16 31 1,148 ,886 37,061 Portugal Total 4,728 1,685 2.76 426 173 2.46 Total 173 6,489,642 37,512

It was at the UEFA Congress in in July 1966 that the decision to change the competition’s name from Cup of Nations to European Football Championship was approved.

16 Numbers games from 2004 in Portugal

10 stadiums in 9 cities 116,785 visitors to the fan park in Lisbon 16 teams 600,000 foreign fans (staying an average of seven days and each spending an 17 sponsors average of EUR 1,320; 81% of fans were men and the average age was 32) 77 goals (in 31 matches; average 2.48) 1,241,898 million spectators in the stadiums 272 full-time organising committee staff 500 million internet hits and 40 million users on 4,947 volunteers the official tournament homepage 6,584 on-site media representatives (554 photo- 840 million euros in revenue graphers, 1,135 host broadcaster staff re- sponsible for international TV production, 7.9 billion (cumulative) TV viewers 1,533 written press representatives and 3,362 TV and radio reporters)

28,378 hours of TV commentary on 234 channels in 200 countries

17 Brief portraits of the host countries

Austria Head of state: President Heinz Fischer (Social Democratic Party/SPÖ), since 8 July 2004. The president serves a six- Surface area: 83,871km2 year term and may be re-elected.

Population: 8,308,906 – a population density of 99 inhabi- Head of Government: Alfred Gusenbauer (Social Demo- tants per square kilometre (as at 1 April 2007) cratic Party/SPÖ), since 11 January 2007. The federal government is responsible for running the country. Its Capital city: Vienna members include the federal chancellor, vice-chancellor and other ministers (Number of members: 12 as at 11 Largest cities by population size: Vienna 1.67 million, January 2007). 250,000, 190,000, Salzburg 150,000, Innsbruck 118,000, Klagenfurt 92,000 (1 April 2007) National holiday: 26 October (adoption of the 1955 Neutrality Act). Official language: German (regional (minority) lang- uages: Croatian, Hungarian, Slovenian) Currency: EUR 1 = CHF 1.65 (October 2007)

Main religions: 74.1% catholic, 4.6% protestant Gross national product per inhabitant: EUR 19,660 (1 May 2006) State and government structure: parliamentary demo- cratic federal republic since 1918. The parliament has 183 members (elected every four years), the Bundesrat (federal council) as the parliament of the Länder has a total of 62 members.

18 The Vienna Philharmonic led by Georges Prêtre in its 2008 New Year’s Concert. while the Ständerat (Council of States) represents the 26 Switzerland cantons. Both are directly elected by the people (most recently on 21 October 2007). Surface area: 41,285km2 The Swiss government comprises the seven members of the Bundesrat (Council of Ministers), who are elected by Population: 7,507,300 – a population density of 180.7 in- the federal assembly (parliament) for a four-year term. habitants per square kilometre (as at December 2006) Federal president: elected for one year, during which Capital city: Berne time he acts as primus inter pares, i.e. first among equals. He chairs meetings of the Bundesrat and fulfils certain Largest cities by population size: Zurich approx. 360,000 official duties. (agglomeration 1,080,000), Geneva 185,000, Basel 166,000, Berne 127,000 (2005 figures) National holiday: 1 August (in remembrance of the oath taken on the Rütli mountain by the founders of the Swiss Language regions: German 63.7%, French 20.4%, Italian Confederation in 1291) 6.5%, Romansch 0.5%, others 9.0% Currency: CHF 1 = EUR 0.65 (October 2007) Main religions: 41.8% catholic, 35.3% protestant Gross national product per inhabitant: EUR 29,803 (1 May State and government structure: The Swiss Confederation 2006) has been a federal state since 1848. Switzerland has a federal structure, with semi-direct democracy. The Swiss parliament has two chambers. The 200-member Nationalrat (National Council) represents the people,

20 Football at 3,454 meters: The “One Year To Go” event at the top of the Jungfraujoch on 8 June 2007. 21 The two host associations

The Austrian national team has played in seven World Cup final tournaments, finishing third in Switzerland in 1954 and fourth in Italy in 1934. It failed to qualify from the group phase on its last appearance in the finals, in France in 1998 (drawing 1-1 with Cameroon and Chile, losing 1-2 to Italy).

Austria has never previously qualified for the UEFA Euro- The Austrian Football Association (ÖFB), with a total of pean Championship finals. 592,375 members and 2,211 clubs, is by far the largest sports federation in Austria. To put it another way: 7.4% Former Bremen and Bayern star Andreas Herzog is the of the whole population plays football for a club, putting most-capped Austrian player (103 caps) and also the Austria in sixth position among the 53 UEFA member asso- country’s UEFA EURO 2008™ ambassador. The national ciations, even ahead of Germany. team’s record goalscorer is Anton Polster with 44 goals, followed by Johann Krankl with 34. The Austrian Football Association was founded in 1904 (it joined FIFA in 1907 and UEFA in 1954). The English President Friedrich Stickler has been in his post since gardeners of the noble Rothschild family had brought 7 April 2002. General secretary Alfred Ludwig has been in football to Austria. The country’s first ten international office – with a short pause – for more than 20 years. The matches were all against neighbours . national team coach is . Capped 39

22 times, he took the job at the start of 2006. Born in Lower Austria (Amstetten, 27 April 1948), he won the Austrian league title with Rapid as a player in 1982 and as coach in 2005, taking Austria’s most successful club into the UEFA Champions League in 2005/06. Hickersberger previously coached the national team from 1987 to 1990, reaching the World Cup finals in Italy.

Austria’s biggest victory in an international match was 9-0 (against Malta in Salzburg on 30 April 1977, including 6 goals by Hans Krankl) and its heaviest defeat was also 9-0 (against Spain in Valencia on 27 March 1999).

This year will see Austria take part in its first ever European Football Championship final round.

23 In all, Switzerland has played in eight World Cup final rounds and has reached the quarter-finals three times (1934, 1938 and 1954). In 2006 in Germany they were knocked out from the last 16 by (3-0 after penalties), having kept a clean sheet throughout the group matches (2-0 against South Korea and Togo, and 0-0 against France). The Swiss Football Association (SFV) was one of the seven founder members of FIFA in 1904. The SFV itself was esta- The Swiss have qualified twice for the UEFA European blished in 1895. Today, with around 1,500 clubs, 13,000 Championship finals (1996 and 2004), going out after teams and 250,000 licensed players on its books, it is the the group phase on both occasions. In England in 1996, country’s largest sports organisation. Switzerland achieved a highly respectable 1-1 draw with the host nation, but lost their other two matches (1-0 to The Swiss national team enjoyed its first major success in and 2-0 to the Netherlands). In Portugal in 2004, 1924, when they reached the final of the Olympic Games they drew 0-0 with before losing 3-0 to England tournament in Paris. Although they lost the final 3-0 to and 3-1 to France. The Swiss consolation goal went down Uruguay, they were given the unofficial title of European in the history books, as 18-year-old champions after beating Sweden 2-1 in the semi-finals broke Englishman Wayne Rooney’s record (at 25) as the with two goals by Max “Xam” Abegglen. Another high- youngest ever goalscorer at a European Championship light was the 1954 World Cup which Switzerland hosted – final round. the Swiss team beat Italy twice but, after leading 3-0, went down 7-5 in the quarter-final against Austria, who Switzerland’s most-capped player is , who went on to finish the tournament in third place. appeared 117 times for the national team. The top goal-

24 scorers are Kubilay Türkyilmaz and Max Abegglen with 34 goals each.

Ralph M. Zloczower has been president of the Swiss Foot- ball Association since 10 February 2001; Peter Gilliéron is the general secretary (since 1993). The national team is coached by Jakob “Köbi” Kuhn, who as a player won six Swiss league titles with FC Zurich and 63 caps. Before he took the job in June 2001, Kuhn coached the national Under-21 team. Under Kuhn, Switzerland qualified for UEFA EURO 2004™ and the 2006 FIFA World Cup™. They qualified automatically as hosts for UEFA EURO 2008™.

The Swiss national team’s biggest victory was 9-0 against Lithuania (in Berne on 25 May 1924) and their heaviest defeats were 9-0 against England in Basel on 20 May 1909 and against Hungary in Budapest on 29 October 1911.

This will be Switzerland’s third appearance in a European Championship final round (after 1996 and 2004).

25 The organisers

The overall organisation of EURO 2008 is the responsibility The supreme decision-making body of the company, of Euro 2008 SA, a 100% subsidiary of UEFA with its head- which was founded on 17 December 2004, is the Board of quarters in Nyon and tournament offices in Vienna and Administration, which comprises representatives of UEFA Berne. Its operational budget is CHF 177 million. By the and the two host associations. SFV president Ralph M. end of 2007, it had 170 employees, a number which will Zloczower chaired the Euro 2008 SA Board until the end grow to about 450 in June 2008. of 2006; ÖFB president Friedrich Stickler took over at the start of 2007.

Euro 2008 SA

Board of Administration

Management Board

Administration Special Projects Tournament Office, Tournament Office, Event Management TV & Media Operations Austria Switzerland Operations

26 The Board of Administration (The nine members in alphabetical order)

Peter Gilliéron Herbert Hübel (Switzerland, born on 5 May 1953) (Austria, born on 10 January 1958)

General secretary of the Swiss Football Association and a President of the Salzburg Football Association and qualified lawyer, Gilliéron began his career at the Federal member of the UEFA Legal Committee, Hübel success- Social Insurance Office (1978-1982), before spending nine fully completed his law degree before undertaking a years as the head of Legal Services at the Swiss Cheese year’s post-graduate study at John Hopkins University in Union, including four as the deputy director. He became Bologna. He has worked as a freelance lawyer in Salzburg general secretary of the Swiss FA on 1 August 1993. Peter since 1986. Herbert Hübel was elected president of the Gilliéron is a member of UEFA’s Stadium and Security Salzburg Football Association in 2001 and has been on the Committee and has been on the Euro 2008 SA Board of Euro 2008 SA Board of Administration since 26 September Administration since 18 January 2005. 2006.

27 Gianni Infantino Lars-Åke Lagrell (Italy, born on 23 March 1970) (Sweden, born on 20 January 1940)

UEFA Deputy General Secretary and Director of Legal President of the Swedish Football Association and deputy Services, Infantino, a lawyer, started his career as the chairman of the UEFA National Teams Committee, Lagrell secretary general of the International Center for Sports was a member of the Euro 2004 SA Board. His career Studies at the University of Neuchâtel. Infantino then in football administration started at the age of 13 as youth worked as a freelance specialist, among other things for leader of IK Cyrus in Jönköping. He has since filled a the football leagues in Italy, Spain and Switzerland. Gianni number of football association roles, beginning as chair- Infantino served for four months as the interim general man of the Småland regional association, then as a secretary of UEFA from 1 February to 31 May 2007 (when board member of the Swedish FA in 1980, becoming David Taylor took office). He has been on the Euro 2008 general secretary in 1986 and finally being elected pre- SA Board of Administration since 19 March 2007. sident in 1991. Lars-Åke Lagrell has been on the Euro 2008 SA Board of Administration since 18 January 2005.

28 Marios N. Lefkaritis Giorgio Marchetti (Cyprus, born on 28 November 1946) (Italy, born on 27 February 1960)

Vice-president of the UEFA Executive Committee, UEFA Director of Professional Football (since 2004), member of the FIFA Executive Committee and honorary Marchetti is a literary scholar from the University of Milan president of the Cyprus Football Association, the business- and joined the Italian FA in 1980. In 1984 he switched to man has been a member of the supervisory board of the , where he became deputy the Lefkaritis group (oil and natural gas) since 1971 and general secretary in 1991 and general secretary in 1997. was elected to the UEFA Executive Committee in 1996. In Giorgio Marchetti has been on the Euro 2008 SA Board of February 2007 he became vice-president of the UEFA Administration since 18 January 2005. Executive Committee, chairman of the Finance Com- mittee and member of the FIFA Executive. Marios N. Lefkaritis has been vice-chairman of the Euro 2008 SA Board of Administration since 19 March 2007.

29 Friedrich Stickler David Taylor (Austria, born on 18 January 1949) (Scotland, born on 14 March 1954)

Chairman of the Euro 2008 SA Board of Administration UEFA General Secretary, Taylor, once himself a footballer and president of the Austrian Football Association (since at amateur and semi-professional level, is a devoted fol- 2002), Stickler is currently the general director of Öster- lower of the Scottish national side. He has accompanied reichische Lotterien, the Austrian lotteries association, and his team to all five of their World Cup appearances since a member of the European Lottery Association executive 1960. A lawyer and former director of Scottish Trade committee. He came into contact with football through International, Taylor became the chief executive of the the UEFA Intertoto Cup and is chairman of the UEFA Club Scottish Football Association in 1999. As the general Competitions Committee and consequently a member secretary of UEFA since 1 June 2007, he heads the UEFA of the UEFA Executive Committee. Friedrich Stickler has administration and has been on the Euro 2008 SA Board been a member of the Euro 2008 SA Board of Ad- of Administration since 12 October 2007. ministration since 18 January 2005 (and chairman since 1 January 2007).

30 Ralph M. Zloczower (Switzerland, born on 21 February 1933)

President of the Swiss Football Association, Zloczower opened a law practice in Berne in 1960 after having studied law in Berne and Heidelberg. In the 1970s, he was elected president of the Swiss Curling Association and then of the BSC Young Boys football club. He played various roles at the Swiss FA before being elected as its president on 10 February 2001. Ralph Zloczower is a member of the UEFA National Team Competitions Com- mittee and the Media Committee. He has been on the Euro 2008 SA Board of Administration since 18 January 2005 (as chairman until the end of 2006 and as vice- chairman since).

31 Tasks of Euro 2008 SA

Organise the 31 matches of the UEFA European Football Championship final round Cooperate with the Austrian and Swiss governments in collaboration with the host associations, in areas such as security and infrastructure Implement the commercial rights programme in cooperation with UEFA Provide assistance to the participating teams Organise accommodation for commercial partners, media, employees, officials, etc. Organise ticket sales and corporate hospitality Organise the accreditation system Set up a volunteer programme Organise various events (such as the qualifying and final-round draws, logo launch, mascot presentation, finalists’ workshop, etc.) Provide media facilities (including comprehensive assistance)

Key areas such as legal services, marketing and sponsorship, and the sale of TV and radio rights are dealt with internally by UEFA.

32 The Management Board

Background: Originating from the Bernese Oberland, Kallen joined UEFA in 1994. He started his UEFA career in the Marketing Department as head of Corporate Identity before becoming event manager with responsibility for all commercial matters. As deputy head of the Marketing Department, he was involved in marketing UEFA’s TV, sponsorship and new media rights. After being promoted to senior manager of the newly established Event Management unit in 2000, he was responsible for the successful implementation of all UEFA finals and final rounds. In 2002, he was appointed COO of Euro 2004 SA and in Portugal organised undisputedly the best Euro- pean Championship finals of all time. He intends to make Martin Kallen UEFA EURO 2008™ even better. (Born on 22 July 1963 in Frutigen, Switzerland)

Chief Operating Officer

Responsibilities: Operational management of Euro 2008 SA.

33 Background: Before joining the European Football Cham- pionship project, Mutschler worked in various financial companies in the field of business and process manage- ment. He was also CEO of Basel United Stadium Manage- ment Ltd., responsible for the new St Jakob Park stadium in Basel, and made a name for himself as one of the co- organisers of the UEFA European Under-21 Championship in Switzerland, several matches of the Swiss national team, FC Basel 1893’s UEFA Champions League matches and Swiss Cup finals. Incidentally, Christian Mutschler is the longest-serving member of the UEFA EURO 2008™ team, having been appointed Tournament Director by the Swiss Football Association in 2003. Christian Mutschler (Born on 13 February 1970 in Basel, Switzerland)

Tournament Director, Switzerland

Responsibilities: Coordinating cooperation with the authorities, implementation of stadium contracts, con- tact person for partners in Switzerland and responsible for the UEFA EURO 2008™ volunteer programme.

34 Background: After playing in goal for the Austrian Under-18 and Under-21 teams, Christian Schmölzer lost no less than three years of his football career after a car accident on his 20th birthday, when he tore a nerve in his right shoulder. The Carinthian made a comeback and played for a further seven years as a professional with FK Austria Wien. A degree in commerce opened the door for Schmölzer to join the , where he became head of Marketing and then deputy CEO. In 2004, he was appointed Tournament Director for UEFA EURO 2008™.

Christian Schmölzer (Born on 25 June 1968 in Möllbrücke, Austria)

Tournament Director, Austria

Responsibilities: Coordinating cooperation with the authorities, stadium contracts, contact person for partners in Austria and implementation of the volunteer programme in Austria.

35 EURO ABC – from A for accommodation to Z for Zurich

Accommodation

For the different target groups – teams, referees, sponsors, booked at total of 22,000 rooms in 440 hotels, corre- guests of honour, media and staff – Euro 2008 SA has sponding to over 140,000 nights.

Team base camps and training grounds

Group Team Hotel Training Ground Country Chrummen sports ground, A Switzerland Panorama Resort, Feusisberg Switzerland Freienbach Czech A Dorint Sofitel, Seefeld Seefeld sports centre Austria Republic Stade de Littoral, Colombier A Portugal Beau Rivage, Neuchâtel Switzerland and Chanet, Neuchâtel

A La Réserve Genève, Bellevue , Nyon Switzerland

B Austria Balance Resort, Stegersbach Stegersbach sports ground Austria

Avita Thermen-Wellnesshotel, B Croatia Oberwart sports centre Austria Bad Tatzmannsdorf

B Germany Il Giardino, Ascona Tenero sports centre Switzerland

B Spa Der Steierhof, Bad Waltersdorf Thermenstation Bad Waltersdorf Austria

36 Team base camps and training grounds

Group Team Hotel Training Ground Country

C Netherlands Beau Rivage Palace, La Pontaise, Lausanne Switzerland

Hotel Schloss Weikersdorf Sports centre Südstadt, C Italy Austria Residenz, Maria Enzersdorf

C Säntispark, St Gallen Espenmoos, St Gallen Switzerland

C France Le Mirador Kempinski, Mont Pèlerin Stade du Lussy, Châtel-St-Denis Switzerland

D Greece Arabella Sheraton, Hof bei Salzburg Aug sports centre, Seekirchen Austria

D Sweden Hotel Villa Sassa, Cornaredo sports centre Switzerland

D Spain Milderer Hof, Neustift Kampl sports ground, Neustift Austria

D Der Krallerhof, Leogang Leogang sports centre Austria

Up to and including the first semi-final on 25 June, all the referees will be based at the Mövenpick hotel in Regensdorf (Switzerland). From 26 June, those still involved in the tournament will move to the Renaissance Penta hotel in Vienna.

37 Accreditation

Players, officials, staff, volunteers, service staff, stewards, media representatives, technical staff etc., all need ac- creditation for UEFA EURO 2008™. Up to ten different access areas are defined – from the pitch to the dressing room area and VIP club to the media centre and catering zone. A total of around 35,000 accreditations will be required.

The different types of accreditation at UEFA EURO 2004™ in Portugal.

38 Basel

The Basel region is where Germany, France and Switzerland all meet. The city of Basel, with an official population of 166,000, is a small, distinguished European city. Not least because of its geographical location in the heart of Europe, it has developed over the centuries into a cosmopolitan, innovative economic, cultural and research centre. Thanks to Baselworld, the world watch and jewellery show, as well as Art Basel, the world’s leading art fair, it is also Switzerland’s most important exhibition and conference city. The adjacent Baselbiet provides a scenic contrast to the city. Numerous historical sites, such as the Roman town of Augusta Raurica, are well worth a visit. Basel’s St Jakob Park stadium, home to FC Basel 1893, will host six matches, including the opening match, two quarter-finals and one semi-final. The multi- functional stadium seats 40,000 spectators.

The Rhine with the bridge known as Mittlere Brücke and the cathedral.

39 Berne

Founded in 1191, capital city of Switzerland and home of the Swiss parliament since 1848. Its was the venue of the 1954 World Cup final, where (with Germany’s success over runaway favourites Hungary) the so-called “miracle of Berne” took place. Berne has 127,000 inhabitants and is on the Aar river, nestling between the Jura and the world-renowned Jungfrau region. The ancient city centre has been on the UNESCO World Heritage List since 1983. The Young Boys Bern football club is one of Switzerland’s oldest sports clubs. Berne’s ice hockey club, the SCB, boasts Europe’s highest average attendance of around 16,000 spectators per match. Three EURO 2008 group matches will be held in the Stade de Suisse Wankdorf, which has a capacity of 30,000.

The Zytglogge tower in the old town.

40 Corporate hospitality

Corporate hospitality packages for UEFA EURO 2008™ Stadium Series package (stadium series) – Valid for went on sale at the end of April 2007. The packages the matches at a specific venue. The prices vary include: depending on the stadium and number of matches. Per person they are between EUR 2,500 (e.g. for three Category one seating matches in Zurich or Salzburg) and EUR 13,900 (for seven Gourmet catering matches incl. the final in Vienna); A special pre- and post-match entertainments pro- Knock-Out package (for quarter-final matches on- gramme wards) – Valid for matches in the most crucial part of the tournament. The offer stretches from three matches Access to the hospitality area (two semi-finals and final) up to seven (four quarter- finals, two semi-finals and final) and prices start at EUR These hospitality packages could be purchased on a first- 16,000 (per person). come first-served basis via www.euro2008.com. As the exclusive agent, IMG was entrusted with the sale of all Individual group matches from EUR 1,250. 80,000 packages.

The following customised products were available: Follow-Your-Team package (group stage team series) – Valid for all three group matches of the national team of your choice. Price: EUR 2,900;

41 Henri Delaunay: the man behind the trophy name…

The old trophy, designed by Arthus Bertrand in Paris in 1960, had been in service for 45 years. Now, nearly half a century later, it is being confined to the trophy cabinet, paving the way for the new Henri Delaunay trophy. The new trophy is 18cm taller and 2kg lighter (i.e. 60cm high and 8kg in weight). The modern design was conceived by British lifestyle house Asprey of London. Another new feature is the inscription of the names of all previous winners on the back. The trophy – named after Henri Delaunay, UEFA’s first general secretary – will be pre- sented to the newly crowned European champions on 29 June 2008. It will remain the property of UEFA until a country wins it either three times in a row or five times in all.

42 Doping controls EURO Experience Tour

These will be carried out at all 31 final-round matches – As part of a EURO Experience Tour, the Henri Delaunay with, for the first time, not only urine but also blood tests trophy will pay a visit to 13 towns in Austria and Switzer- (two players per team). Tests will also be conducted in the land, together with the largest inflatable tour tent in the run-up to the finals and at many qualifying matches. Over world (height: 14m, width: 40m, length: 60m, weight: 10t). the last ten years (1995 –2005), around 3,900 players have Visitors can come along, free of charge, to watch a film been tested at UEFA competitions – of those, only 12 have about the history of the UEFA European Football Cham- tested positive. Since 2005 UEFA has also carried out spot pionship, see the original, brand-new European Cham- checks: in the previous Champions League season all pionship trophy and make use of an interactive multi- 32 teams were tested at least once. In 51 spot checks, media area. Also part of the tour is the official UEFA EURO a total of 506 players were tested, even for EPO in most 2008™ hot-air balloon, in the shape of the European cases. All tests came back negative. UEFA spends around Championship trophy. EUR 1.6 million on its doping control programme each year. UEFA currently has a pool of 40 anti-doping experts, The tour programme: each of whom has to pass annual aptitude tests. January/February April Basel 28.01.08 – 03.02.08 Klagenfurt 03.04.08 – 06.04.08 Geneva 07.02.08 – 10.02.08 Salzburg 10.04.08 – 16.04.08 Zurich 21.02.08 – 24.02.08 Graz 24.04.08 – 27.04.08 Berne 28.02.08 – 02.03.08 May March Lugano 01.05.08 – 04.05.08 Lausanne 06.03.08 – 09.03.08 08.05.08 – 11.05.08 Innsbruck 20.03.08 – 23.03.08 Linz 27.03.08 – 30.03.08 June Vienna 05.06.08 – 29.06.08

43 EURO history – From 1960 to the present day

1927 is documented as the year in which Henri Delaunay, 6.5 million spectators (an average of 37,500 per match) president of the French Football Federation and later and featuring 426 goals (2.46 per match). Germany is the the first-ever general secretary of UEFA, put forward at most successful nation with three victories, followed by a FIFA meeting the idea of a European competition for France with two. The USSR, Spain, Italy, Czechoslovakia, national teams. He pointed to South America, where a the Netherlands, Denmark and Greece have each won comparable (continental) competition had been staged the tournament once. since 1916.

Just 30 years later, Henri Delaunay’s idea became a reality: the first UEFA European Football Championship was held in France in 1960. The final in Paris was won by the USSR, who beat Yugoslavia 2-1 in the final in front of 17,966 spectators.

The competition’s biggest ever crowd – a record that has yet to be beaten – watched the 1964 final at the Estadio Santiago Bernabéu in Madrid. Around 125,000 fans witnessed the hosts’ 2-1 victory over the USSR. How- ever, the official attendance was given as only 79,115.

UEFA EURO 2008™ is the 13th final tournament of the UEFA European Football Championship. A total of 173 final- round matches have been played to date, watched by The first European football champions ever, the Soviet Union.

44 Fans Fan zones

More than 1 million spectators are expected at the 31 The host cities will be broadcasting UEFA EURO 2008™ matches in the eight stadiums. In conjunction with the matches on big screens in the official fan zones, located Public Authorities Project Organisation (Switzerland) and in the following places: the Federal Chancellery (Austria), all eight stadiums during the tournament will set up their own information Vienna: Rathausplatz and Heldenplatz (including and contact points – so-called fan embassies – for fans Burgring), capacity: 70,000 from home and abroad. UEFA is supporting this initiative Klagenfurt: Messegelände and Neuer Platz, 34,000 to the tune of EUR 375,000 (see also Social projects). Salzburg: Residenzplatz, Mozartplatz and Kapitelplatz, 25,000

Innsbruck: Bergisel-Skisprung-Arena, 20,000 Zurich: Sechseläutenplatz and Bellerivestrasse/ Seepromenade, 60,000

Basel: Riviera/Kaserne, Pfalz/Münsterplatz, 40,000 Berne: Bundesplatz and Waisenhausplatz, 50,000 Geneva: Plaine de Plainpalais, 60,000

Over a million football fans will flock to the stadiums during UEFA EURO 2008™.

45 Finance

1400 UEFA is expecting UEFA EURO 2008™ to generate income 1,250 of around EUR 1.25 billion, approximately 45% more than 1200 1000 the 2004 European Championship in Portugal. 852 Million EUR 800 600 The total turnover of a European Championship final 345 400 round can be broken down into four main sources: 221 200 61,3 0 Media rights, 1992 1996 2000 2004 2008 SWE ENGBEL/NED POR SUI/AUT Commercial rights (sponsors, merchandising), Match ticket sales, Revenue breakdown Corporate hospitality (best seats in the stadium coupled with high-grade catering and a special enter- Hospitality 9% tainments programme). Match tickets 7% Media rights 64%

Commercial rights 20% 46 What happens to the revenue? Solidarity payments to associations (amounts vary de- The revenue from UEFA EURO 2008™ will be used firstly pending on participation in youth and women’s com- to cover the cost of the tournament, e.g. stadium rental, petitions, compliance with the UEFA club licensing security and marketing costs, payments to the eight host system and membership of the referees’ and coaches’ cities and staff costs, totalling EUR 600 million. This figure conventions) also includes EUR 180 million in (performance-based) prize money for the participating teams. HatTrick training (basic and further training of asso- ciation staff in technical and administrative matters) The operational profit of UEFA EURO 2008™ will therefore amount to around EUR 650 million. This money will be used A total of EUR 450 million is earmarked for these projects. to fund development projects in all 53 UEFA member associations over the next four years. UEFA’s assistance The remaining EUR 200 million or so will be used to finance programme is called HatTrick and covers the following all UEFA’s youth and women’s competitions until 2012, the areas: entire referees’ and coaches’ training programme and some of UEFA’s administrative costs. Investment projects (construction of stadiums, training and education centres, artificial pitches, etc.)

47 Geneva

Meeting place for people and ideas, culture, finance and sport, Geneva is the home of the European head- quarters of the United Nations. The canton of Geneva has a total of 450,000 inhabitants and lies at the heart of a dynamic region on the shores of western Europe’s largest lake. The city’s history, dating back more than 2,000 years, provides a rich cultural heritage. Today, Geneva is not only an important financial centre and a well-known con- gress and exhibition venue; it is also a city of watches, industry, science and gastronomy. Geneva also stands for a high quality of life and is described as the “smallest of metropolises” on account of its manageable size. The Stade de Genève football stadium can hold 30,000 spectators and will host three group matches.

The Jet d’Eau water fountain is the emblem of the city of Geneva.

48 Host broadcast operations

Approximately 700 people (at the International Broad- casting Centre in Vienna and at the eight match venues) will be working to provide high-quality TV coverage of all 31 final-round matches.

At least 28 cameras will be used in the group matches. In the opening match, the semi-finals and the final, this number will swell yet further. Moreover, various special cameras will be deployed.

In addition to producing the international picture signal, the 700-strong team will perform numerous tasks. “We look after all TV rights holders before and during the tour- nament and provide them with the necessary technical Eight to ten million spectators will follow the European Football infrastructure such as commentary boxes and studios. We Championship final round on TV. also ensure that the International Broadcasting Centre in Vienna operates smoothly,” explains Alexandre Fourtoy, CEO of UEFA Media Technologies.

49 Innsbruck

The former home city of Emperor Maximilian I has twice hosted the Olympic Winter Games (1964 and 1976) and has a current population of around 130,000, including 20,000 or so students. Innsbruck, the capital city of Tyrol, lies exactly 575m above sea level and is located between the Nordkette (2334m) and the Patscherkofel (2247m) mountains. The city’s emblem is the Golden Roof, a magnificent balcony covered with 2,657 gold-plated copper tiles (commissioned by Emperor Maximilian I). Three group matches will be held in Innsbruck’s Tivoli stadium, home to FC Wacker Tirol. The venue can hold 30,000 spectators.

The Golden Roof in Innsbruck.

50 Klagenfurt

With a population of 91,000, Austria’s southernmost regional capital is the smallest of the eight host cities. Klagenfurt lies directly on the warmest European Alpine lake, the Wörthersee. It is the regular venue of the Beach Volleyball Grand Slam, which attracts more than 100,000 visitors each year, the Ironman Austria competition in which over 2,000 competitors take part, and the Snow- boarding Big Air World Cup. Wörthersee stadium is the home of SK Austria Kärnten and has a capacity of 30,000.

The Lindwurmbrunnen, or Dragon Fountain – a Klagenfurt emblem.

51 Marketing

The sponsorship programme for UEFA EURO 2008™ was National supporters (4 per host country: Telekom Austria, concluded in spring 2007. The total income amounts to Österreichische Post AG, and UniCredit Group for some EUR 260 million and the programme comprises 14 Austria; UBS, Swisscom, Hublot and Ferrero for Switzerland) sponsors, split into three categories: – they have exclusive national advertising rights.

EUROTOP partners (6: Carlsberg, Coca-Cola, Hyundai/KIA, JVC, MasterCard and McDonald’s) enjoy four years of worldwide advertising rights for several national team competitions – until 2009 – including UEFA EURO 2008™, National supporters Austria the UEFA European Under-21 and Women’s champion- ships and the UEFA European Futsal Championship.

EURO sponsors (4: , Canon, Castrol and Con- tinental) – their worldwide rights cover only UEFA EURO 2008™. National supporters Switzerland

“Qualifiers” For the first time, sponsors also had the opportunity to be involved in the European Championship qualifying competition (starting in August 2006). Through the sports marketing agency Sportfive, and in cooperation with the associations, UEFA offered perimeter advertising and tickets for more than 170 matches. Continental, Hyundai/KIA and McDonald’s took over that option.

52 Mascots Media

The twin mascots, Trix and Flix, were created by Warner Around 8,000 media representatives are expected, Bros. Consumer Products. Developing the mascots took a including some 3,500 TV and radio employees (including good six months, about 4,000 working hours and more technicians), 2,500 newspaper journalists and 1,000 or so than 100 different drafts. This is the first time ever that a photographers. The host broadcaster will have around UEFA European Championship has been represented by 700 staff. twin mascots. The number two is significant in several ways: firstly because you need at least two people to play football and secondly because UEFA EURO 2008™ is being staged in two different countries. The twins repre- sent fair play, teamwork and tolerance.

Some 1,000 photographers are expected at UEFA EURO 2008™.

53 Media rights

UEFA is treading new ground for the 2008 European In addition, TV broadcasters will be given the opportunity Championship final round. Philippe Le Floc´h, Director of to show UEFA EURO 2008™ matches on a wide range of Marketing and Media Rights, says: “Between 1960 and media platforms, such as the Internet and mobile phones. 2004, we assigned the European broadcasting rights to the European Broadcasting Union, which bought the TV rights on behalf of its members and was responsible for the production and transmission of pictures during the final round. It was a groundbreaking decision to depart from this tradition.”

Instead, UEFA has assigned the European broadcasting rights to the Sportfive marketing agency. The media rights were sold on a market-by-market basis in a process that lasted about two years. “One condition was that most of the 31 matches are shown on free-to-air TV,” Le Floc´h added, “including the opening match, the quarter-finals, the semi-finals and the final itself, as well as all matches involving the national team of the respective country.”

About 700 people will be working to broadcast pictures of the 31 matches.

54 Merchandising Mode of play

Official licensed products of UEFA EURO 2008™ have 308 matches, i.e. 27,720 minutes of football, were needed been in the shops since the beginning of June 2007. In to establish who the 14 final-round participants would be Austria, they are available branches of BILLA, and in (alongside the two hosts). Matches were played in seven Switzerland at Manor. Intersport is the official sports shop groups (six with seven teams and one with eight). The for UEFA EURO 2008™. Around 3,000 products (supplied top two teams in each group qualified for the final by nearly 40 licensees) are available, with Trix and Flix tournament. Each of the 16 teams will play three group appearing on about half of them. The product range matches, with the top two in each of the four groups includes leisurewear, footballs, bags and stationery. contesting the quarter-finals. From there, the knock-out system continues.

If, after the quarter-finals, any match ends as a draw after normal time, two 15-minute periods of extra time will be played. If there is still no winner, the match will be decided on penalties.

There will be about 3,000 licensed products for UEFA EURO 2008™.

55 Prize money Public economic benefits

UEFA will distribute a total of EUR 184 million among the 16 The Institute for Advanced Studies in Vienna estimates participating teams (in 2004 it was EUR 129m). Each team that Austria will benefit from an added value of around is guaranteed a EUR 7.5m lump sum, with a bonus of EUR 390 million, a purchasing power increase of EUR 260 EUR 1m for each group-stage win and EUR 500,000 for million and around 5,400 new jobs. In Switzerland, a study a draw. Teams that reach the quarter-finals will receive by Rütter & Partner suggests that economic benefits will an extra EUR 2m, and EUR 3m for a place in the semis. The be worth about EUR 790 million, with gross added value of European champion 2008 will cash in an additional EUR approximately EUR 455 million. Up to 550,000 additional 7.5m, while the runner-up gets a respectable EUR 4.5m. hotel bookings and at least 6,300 new full-time jobs (over This means, in an ideal world, that if the eventual cham- a one-year period) can be expected. pion wins all three of its group matches, it could earn EUR 23 million.

56 Public transport Public viewing

For the first time at an event of this size, the match tickets A UEFA licence is required by anyone looking to broad- include free use of the entire long-distance and local cast European Championship final-round matches on public transport networks in Austria and Switzerland. UEFA screens measuring over three metres diagonally. EURO 2008™ match-ticket holders will be able to use public transport in both host countries to travel to and A UEFA licence will be required only for commercial from the match free of charge over a 36-hour period (i.e. events – i.e. if entry fees are charged or if sponsors on the day of the match and until noon the following are involved. The fee will depend on the size of the day). screen (CHF 10/EUR 6 per square metre and match). Licence applications can be made on the Internet at Euro 2008 SA is funding the combi-tickets to the tune of www.euro2008.com. EUR 5 million.

One of three EURO trains in front of the Châteaux de Grandson in Yverdon (Switzerland).

57 Referees

A total of 12 referees, 24 assistant referees and eight fourth officials will be active in UEFA EURO 2008™.

The officials at UEFA EURO 2008™

Referee Assistants Nationality Egon Bereuter, Markus Mayr Austria Peter Hermans, Alex Verstraeten Belgium Darren Cann, Mike Mullarkey England Carsten Kadach, Volker Wezel Germany Dimitris Bozatzidis, Dimitris Saraidaris Greece Alessandro Griselli, Paolo Calcagno Italy Adriaan Inia, Hans ten Hoove Netherlands Tom Henning Øvrebø Geir Åge Holen, Erik Ræstad Lubosˇ Michel Roman Slysˇko, Martin Balko Slovakia Manuel Enrique Mejuto González Juan Carlos Yuste Jimenez, Jesús Calvo Guadamuro Spain Peter Fröjdfeldt Stefan Wittberg, Henrik Andrén Sweden Matthias Arnet, Stéphane Cuhat Switzerland

The fourth officials

Ivan Bebek Croatia Grzegorz Gilewski Poland Stéphane Lannoy France Olegário Benquerença Portugal Hungary Scotland Kristinn Jakobsson Iceland Slovenia

58 Salzburg

This city is famous not only as part of the world’s cultural heritage with its historic old town, but also as a lively inter- national cultural centre with Easter and summer festivals. The city’s most famous son is Wolfgang Amadeus Mozart, who was born there on 27 January 1756. Salzburg is sur- rounded by a fantastic landscape of lakes and moun- tains, which also formed the set for the film “The Sound of Music”. In recent years, the city, which has a population of 150,000, has made a name for itself as the venue of major international sports events. Three group matches will be staged at Salzburg’s Wals Siezenheim stadium, home to FC Salzburg, the 2007 Austrian champions. It has a capacity of 30,000.

The Hohensalzburger castle, an emblem of the town.

59 Security Slogan

As far as safety and security are concerned, the relevant The official UEFA EURO 2008™ slogan is: project organisers in both countries are cooperating closely together and with Euro 2008 SA. The two host asso- Erlebe Emotionen ciations, ÖFB and SFV, remain responsible for private security in the stadiums and at all other official tourna- L’émotion au rendez-vous ment venues such as team hotels, training centres and official hotels. The operational implementation has been Emozioni da vivere delegated to the respective tournament offices of Euro Expect emotions 2008 SA (in Vienna and Berne). The two host countries bear full responsibility for public security. It was revealed in January 2007, 500 days before the tournament was due to begin. “A slogan,” said ÖFB president Friedrich Stickler, “that describes in a nutshell what the 2008 European Championship has to offer: all kinds of emotions – joy, disappointment, relief and high tension.” SFV president Ralph M. Zloczower said, “UEFA EURO 2008™ is pure emotion – and it will provide football of the highest standard.”

The slogan also serves as a challenge to the population to play their part in ensuring that the event is a special one.

60 Social projects

UEFA is supporting a number of projects in connection Jakob Kellenberger, with UEFA EURO 2008™, providing funding of around EUR president of the International 1.2 million in total. Committee of the Red Cross, and Under the title EUROSCHOOLS 2008, around 300 schools Michel Platini, presi- in Austria, Switzerland and Liechtenstein are spending dent of UEFA. almost a year focusing on the 53 UEFA member associa- tions. As well as intercultural exchanges, they will parti- cipate in football tournaments with special fair-play rules.

A final tournament will be played in Innsbruck during UEFA EURO 2008™.

As part of the Unite against Racism awareness campaign, two matchdays during the tournament will be dedicated to the fight against racism and discrimination.

The so-called fan embassies in the host cities will act as special information and contact points for fans from all over Europe.

The International Committee of the Red Cross is the official charity partner of UEFA EURO 2008™. The project is a fund-raising campaign entitled Score for the Red At EUROSCHOOLS 2008 the games are played by special Cross. The amount that UEFA contributes will depend on fair-play rules. the number of goals scored. EUR 4,000 will be donated to the ICRC for every goal. 61 Tickets

A total of 1,050 000 tickets were produced for the 31 UEFA The cheapest ticket for a preliminary-round match costs EURO 2008™ matches in Austria and Switzerland. EUR 45; the most expensive is EUR 110. Tickets for the final in Vienna on 29 June 2008 range from EUR 160 to EUR 550. The distribution of match tickets was as follows: VAT is included, but administration and service charges are not. 38% were reserved for the participating associations (= average of 19% per match for each of the two teams playing). Distribution of match tickets 33% went on public sale on the Internet - Net capacity for the tournament: 1,050,000 14% went to official partners such as sponsors and TV partners – a large portion of these tickets also UEFA football family reached the public via prize draws. 3% Host cities and 8% were held back for the official corporate hospitality Corporate hospitality stadium owners programme programme (category one tickets combined with 1% gourmet catering and a special entertainments 8% programme). Official partners, Public 3% were earmarked for guests of honour. national supporters 33% 3% went to the so-called football family (UEFA member and TV partners associations, especially representatives of associa- 14 % tions knocked out in the qualifiers). 1% were for the host cities and stadium owners. VIPs 3%

Participating national associations 38%

62 Three different types of match ticket were available: In mid-April 2007 a draw was held for each of the 31 matches and for each of the three price categories. At Individual Match Tickets: maximum four tickets per person the end of April 2007 all fans who had ordered tickets and per match; maximum one match per matchday; were told whether they had been successful or not. Payments were taken in May and June 2007. Follow My Team Group: valid for three group matches of the team in question; After the final-round draw in Lucerne on 2 December 2007, the 16 participating associations put their ticket Follow My Team Tournament: valid for as long as the team allocations on sale. in question remains in the tournament; should it be knocked out, the pre-paid cost of the unplayed matches What will happen now? is reimbursed. Tickets will be dispatched in April/May 2008, no later than three weeks before the start of the tournament. What has happened so far? The ordering stage – at www.euro2008.com – ran from 1 to 31 March 2007. All of the 31 matches were overbooked many times over: 8.7 million orders were placed (18-times more booking requests than for UEFA EURO 2004™ in Portugal).

63 Tournament organisation

“We want to organise the best UEFA European Football Championship of all time – and these are not just empty words,” says Martin Kallen, COO of Euro 2008 SA. Prepara- tions are under way in three offices – the headquarters in Nyon as well as in Berne and Vienna. At the end of October 2007, Euro 2008 SA had 150 members of staff. During the tournament, it is likely to have around 450 full- time staff, from a total of 13 different countries (Austria, Columbia, France, Germany, Greece, Italy, the Nether- lands, Portugal, Romania, Serbia, Sweden, Switzerland and the UK). The average age of staff is 33.

Approximately 1,500 people will be involved with the organisation at each of the 31 final round matches (including volunteers, stewards, security staff, technicians and officials).

The UEFA and Euro 2008 SA team at the final-round draw on 2 December 2007 in Lucerne.

64 UEFA

The Union of European Football Associations is European UEFA presidents: football’s governing body and one of six confederations Ebbe Schwertz (Denmark, 1954–1962) that form the global football federation, FIFA. UEFA – Gustav Wiederkehr (Switzerland, 1962–1972) with headquarters in Nyon, Switzerland – comprises 53 (Italy, 1973 –1983) national associations, from Albania to Wales. The over- Jacques Georges (France, 1984–1990) riding aim of UEFA is to safeguard the development of Lennart Johansson (Sweden, 1990 –2007) European football at every level and to promote the Michel Platini (France, since February 2007) principles of unity and solidarity. The president of UEFA, Michel Platini, also acts as vice-president of FIFA. UEFA general secretaries: Henri Delaunay (France, 1954–1956) Pierre Delaunay (France, 1956 –1959) Hans Bangerter (Switzerland, 1960 –1988) Gerhard Aigner (Germany, 1989–2003) Lars-Christer Olsson (Sweden, 2004–2007) David Taylor (Scotland, since June 2007)

65 Vienna

The Austrian capital was once the stronghold of the Habsburgs. Emperor Franz Joseph had the city walls torn down and replaced with a ring road 130 years ago. Vienna was the home of great composers such as Haydn, Mozart, Beethoven, Schubert, Mahler and Schönberg. With a population of 1.5 million, the city lies at the foot of the Wienerwald, the most north-easterly foothills of the Alps. The Danube (which is up to 285m wide) flows through the city.

Vienna’s Ernst Happel stadium, home to FK Austria Wien and SK Rapid Wien, will host more UEFA EURO 2008™ matches (seven) than any other city, the highlight being the final at 20.45 on 29 June. Stadium capacity: 50,000.

The giant Ferris wheel at the Vienna Prater.

66 Volunteers

Around 5,000 volunteers will be needed for UEFA EURO 2008™. Applications had to be submitted via www.euro2008.com. Applicants had to be 18 or over on 1 June 2008 and have sufficient language skills (i.e. be able to speak English, as well as German, French or the language of another participating country). Volunteers will be deployed in 14 different sectors, including accre- ditation, guest services, looking after VIPs and sponsors, IT, ticketing, transport, logistics, marketing, protocols and media services. A total of around 60 different roles are available. In Basel and Vienna, approximately 1,000 volunteers are required, with 500 needed in each of the other host cities.

The Innsbruck team of long-term volunteers.

67 www.euro2008.com

The official website of the UEFA European Football Championship. For the last tournament in Portugal, the equivalent site recorded 500 million hits and more than 40 million users between May and July 2004. This represents a 285% increase on 2000. 45% of users came from Europe, 27% from Asia and 20% from America.

The new-look www.euro2008.com website.

68 Zurich

Switzerland’s largest city, with 367,000 inhabitants, lies at the northern end of Lake Zurich. The Limmat and Sihl rivers flow through the city. Zurich, home to long-standing FC Zurich (Swiss champions in 2006 and 2007) and Grasshopper-Club (record-holders with a total of 27 championship wins), is famous as a global banking and financial centre. A wide range of cultural activities, lively nightlife and numerous events also make Zurich an exciting, fun-loving city. Three group matches will be played in the newly opened Letzigrund stadium, which has a capacity of 30,000.

Zurich’s old town at sunset.

69 Contact details

Euro 2008 SA Euro 2008 SA Euro 2008 SA Headquarters Tournament Office, Austria Tournament Office, Route de St-Cergue 9 Ernst-Happel-Stadion, Sektor B Switzerland CH-1260 Nyon 1 Meiereistrasse 7 Nussbaumstrasse 21 Switzerland 1190 Vienna PO Box 186 Tel.: +41 (0) 848 00 2008 Austria 3000 Berne 22 Fax: +41 (0) 848 01 2008 Tel.: +43 (0) 1 729 2008 4013 Switzerland www.euro2008.com Fax: +43 (0) 1 709 2008 4010 Tel.: +41 (0) 848 00 2008 [email protected] Fax: +41 (0) 22 707 2166

Media contact Job applications Tel.: +41 (0) 22 707 2001 www.euro2008.com Fax: +41 (0) 22 707 2002 [email protected]

Accreditation Tel.: +41 (0) 22 707 2332 Fame_accreditations@.ch

70 The EURO hot-air balloon on its maiden voyage over Châteaux-d’Oex, Switzerland. 03/08 E