American Football Players in Finland: the Cultural Differences
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American football players in Finland: The cultural differences Mikael Viljanen Bachelor’s thesis 2019 Summary Author Mikael Viljanen Degree programme Liiketalouden koulutusohjelma (Eng. Bachelors of Business Administrations) The title of the thesis Pages American football players in Finland: The cultural differences 43 + 33 The goal for this research was to discover and analyze the cultural differences between Finnish and American cultures, more specifically between Finnish and American athletes playing American football in Finland. This was done by interviewing American athletes who have played American football in Finland as professional import players. The interview the writer held was a qualitative open-ended question interview and was conducted to five American athletes who have played American football in Finland. The framework for this thesis is earlier cross-cultural research about Finland and United States. The writer uses the cultural dimension theories by cross-cultural researchers Geert Hofstede and Fons Trompenaars to research about the ways in which the two research groups could be culturally different. Despite Finnish and American culture are perceived quite similar to each other in the theo- retical framework of this thesis, this thesis did find out there is distinctive differences be- tween Finnish and American culture according to the research interviews. The cultural dif- ferences are mostly in the cultural dimensions of power distance, individualism, masculin- ity, specificness and affectiveness of the researched Finnish and American cultures. This thesis explains what each of these cultural dimensions stand for, as well as explaining the theory of cultural dimensions in general. An important background difference between the two research groups is that the game of American football is played very differently in Finland and in United States. The writer demonstrates in the beginning of this thesis that in which ways is the game of American football different in Finland and in United States. This thesis was conducted between October 2018 and April 2019. The writer is a Bache- lor’s of Business Administrations student, specializing in International Business. The writer has over eight years of experience in American football, five of these years playing in a multi-cultural American football team including Finnish and American players. With this the- sis, the writer wants to give his contribution to the field of cross-cultural management and cross-cultural understanding by researching about the cultural differences of Finnish and American culture by doing the research to a field he’s familiar with. Key words cross-cultural management, cultural dimensions, international business, sports manage- ment, American football Table of Contents 1 Introduction................................................................................................................. 1 1.1 Research problem, research sub-problems and framework ................................. 1 1.2 Writer’s background ............................................................................................ 2 1.3 The contents of this thesis and key terms ............................................................ 3 2 Analysis of the case subject – American football.......................................................... 4 2.1 American football as a sport ................................................................................ 4 2.2 American football in United States ....................................................................... 5 2.3 American football in Finland ................................................................................ 5 3 Cultural analysis ......................................................................................................... 7 3.1 Significance of cross-cultural management.......................................................... 7 3.2 Defining “culture” in the context of this thesis ....................................................... 7 3.3 Cultural dimensions ............................................................................................ 8 3.4 Cultural dimensions by Geert Hofstede ............................................................... 8 3.4.1 Power distance ........................................................................................ 9 3.4.2 Individualism (by Geert Hofstede) ............................................................. 9 3.4.3 Long-term orientation ............................................................................. 10 3.4.4 Uncertainty avoidance ............................................................................ 10 3.4.5 Masculinity ............................................................................................. 11 3.4.6 Indulgence ............................................................................................. 11 3.5 Cultural dimensions by Fons Trompenaars........................................................ 12 3.5.1 Universalistic and particularistic cultures ................................................. 12 3.5.2 Individualistic and communitarianistic cultures (by Trompenaars) ............ 12 3.5.3 Affective and neutral cultures ................................................................. 13 3.5.4 Specific and diffuse cultures ................................................................... 13 3.5.5 Achievement and ascription cultures....................................................... 14 3.5.6 Sequential and synchronic cultures ........................................................ 14 3.5.7 Inner and outer direction......................................................................... 15 3.6 The overview of Finnish and American culture through cultural dimensions........ 15 3.7 Business practicalities in both cultures .............................................................. 17 3.7.1 Business practicalities in Finland ............................................................ 17 3.7.2 Business practicalities in United States ................................................... 18 4 The field research ..................................................................................................... 19 4.1 The method of the research .............................................................................. 19 4.2 The interview questions .................................................................................... 20 4.3 The implementation of research and analysis of the results ............................... 24 5 Results of the field research ...................................................................................... 26 5.1 Research sub-problems and corresponding cultural dimensions ........................ 26 5.2 Background information of the interviewees ...................................................... 27 5.3 Power Distance in both cultures ........................................................................ 28 5.4 Masculinity in both cultures ............................................................................... 30 5.5 Individualism in both cultures ............................................................................ 32 5.6 Long-term orientation in both cultures ............................................................... 33 5.7 Uncertainty avoidance in both cultures .............................................................. 34 5.8 How specific are both cultures........................................................................... 36 5.9 How affective are both cultures ......................................................................... 37 6 Conclusions .............................................................................................................. 39 6.1 Reliability and validity........................................................................................ 39 6.2 Conclusions ...................................................................................................... 40 6.3 Project management and own reflection ............................................................ 42 Sources ........................................................................................................................ 44 Appendix 1 – The research interviews ............................................................................. 1 1 Introduction In the first chapter of this thesis, the research topic will be introduced and explained. The research problem and its sub-problems will be introduced as well as the general frame- work that will be used throughout this thesis. 1.1 Research problem, research sub-problems and framework The main research problem of this thesis is following: “How are Finnish American football teams and players culturally different to American teams and players”? This question will be answered by interviewing athletes that have played American football both in Finland and in United States and by comparing the data to how Finnish and American culture are perceived in the theoretical framework. The framework for the cultural aspects in this thesis will be the cultural dimensions theory by the experts of cross-cultural management: Geert Hofstede and Fons Trompenaars. Both of their cultural dimensions theories will be used to create a base on how Finnish and American players are expected to think and behave, according to the previous cross- cultural research. The results of the interviews in this thesis will be compared to how Trompenaars’ and