Kraft Säljer Snacksverksamheten I Norden Och Baltikum Till FEPCO 1 AS, Ett Företag Som Ägs Av Herkules Private Equity Fund

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2008-08-06 09:43 CEST Kraft säljer snacksverksamheten i Norden och Baltikum till FEPCO 1 AS, ett företag som ägs av Herkules Private Equity Fund Kraft Foods Inc. (NYSE: KFT) tillkännager idag att man har skrivit under en överenskommelse att sälja snacksverksamheten i Norden och Baltikum till FEPCO 1 AS, ett företag baserat i Norge som ägs av Herkules Private Equity Fund, en ledande norsk investeringsfond. Överenskommelsen innefattar försäljning av Krafts marknadsledande varumärken Estrella och Maarud i Sverige, Norge, Finland, Danmark, Estland, Lettland, och Litauen och varumärket Taffel Chips i Danmark, samt tillgångar och verksamheter i Norge och Sverige samt tillgångar i Litauen. Kraft räknar med att cirka 350 anställda i Norden, från Angered och Upplands Väsby i Sverige, samt Disenå och Oslo i Norge kommer att gå över till den nya ägaren. Avtalet är nu under behandling hos lokala konkurrensmyndigheter i respektive land. Affären förväntas godkännas och därmed slutföras senare i år. "Detta är rätt beslut för Kraft och ger ett utmärkt nytt fundament för snacks i Norden och Baltikum" säger Piero Capizzi, VP Market & Customer Development Nordic and Central Europe. "Även om våra varumärken Estrella och Maarud är mycket omtyckta av konsumenter i dessa länder, är denna föreslagna affär helt i linje med vår globala strategi att fokusera på våra huvudkategorier där vi bäst kan förstärka våra konkurrensfördelar och vinna på marknaden." Företagets fokus i Norden är fortsatt tillväxt för vår starka produktportfölj med ledande varumärken i huvudkategorierna kaffe, choklad, kex och ost, däribland Gevalia kaffe, Marabou och Freia choklad, Philadelphia färskost och LU kex. Kontaktperson: Annica Johansson Titel: Kommunikationsdirektör Norden Tel: +46 8 627 1322 Mobil: + 46 70 282 9798 e-mail: [email protected] Kraft Foods (NYSE: KFT) är ett av världens största livsmedelsföretag med årlig omsättning på mer än 37 miljarder USD, mer än 100,000 anställda och mer än 180 produktionsenheter globalt. I över 100 år har Kraft erbjudit konsumenterna välsmakande produkter anpassade för deras livsstil. Idag förvandlar vi varumärkena som våra konsumenter har levt med i åratal till varumärken som de inte kan leva utan. Kraft marknadsför en bred portfölj av starka varumärken i över 150 länder. Kraft är ett fristående företag och är medlem av Dow Jones Sustainability Index och Ethibel Sustainability Index. Kraft Foods i Norden har ca. 1900 anställda och omsätter ca. 856 miljoner USD. I Norden är vi ledande inom choklad, kaffe, färskost och chokladdryck. Bland våra starka varumärken finns Marabou, Daim, Twist, Japp, Gevalia, Estrella, Freia, Maarud, Philadelphia, O'boy och LU. I Sverige finns vi i Upplands Väsby, Gävle och Angered. Läs mer på vår webbplats www.kraftfoodsnordic.com. Kraft Foods Sverige, Smedbyv. 8, 194 86 Upplands Väsby Tfn: +46 8 627 10 00. Fax +46 8 98 61 00.

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