DOCSLIB.ORG

Innsalgsbrosjyre Nyheter

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Innsalgsbrosjyre Nyheter FREIA MØRKERE MELKESJOKOLADE FREIA MØRKERE MELKESJOKOLADE FREIA SJOKOPINNER FREIA PREMIUM RUSTIKK NYHETER JANUAR - APRIL 2020 - NYHETER - FREIA MØRKERE MELKESJOKOLADE Freia Mørk Melkesjokolade en ny, fyldigere og fløyelsmyk smaksopplevelse LES MER PÅ SIDE 4 FREIA PREMIUM RUSTIKK Unikt og trendy produkt LES MER PÅ SIDE 8 FREIA SJOKOPINNER Sprø kjekspinner dyppet i deilig melkesjokolade LES MER PÅ SIDE 10 - NYHETER - O`BOY Ny mediekommunikasjon og pakningsdesign LES MER PÅ SIDE 12 RITZ Nå med 80 % mindre mettet fett LES MER PÅ SIDE 14 FREIA FIRKLØVER MED APPELSIN OG HAVSALT Perfekt smak inn mot påske LES MER PÅ SIDE 15 - 4 - LANSERING FEBRUAR 2020 FREIA MØRKERE MELKESJOKOLADE EN NY, FYLDIGERE OG FLØYELSMYK SMAKSOPPLEVELSE MEDiA MINDRE FORMAT, PERFEKT FOR PRØVEKJØP 12 Mill. MØRKERE MELKESJOKOLADE ORIGINAL MØRKERE MELKESJOKOLADE SALT KARAMELL - PLATE 85 g OG STYKKSAK 35 g - - PLATE 85 g - Mørkere Melkesjokolade i sin reneste form En smakskombinasjon av sprø karamell med et dryss av havsalt. En ny favoritt! - 5 - LANSERING FEBRUAR 2020 FREIA MØRKERE MELKESJOKOLADE EN NY, FYLDIGERE OG FLØYELSMYK SMAKSOPPLEVELSE TET I NO ES R T G R E E K U R B R O F NORSKE FORBRUKERE LIKER PRODUKTET 3 av 4 11 av 22 har et positivt helhets- forbrukere vil kjøpe inntrykk av produktet produktet Kilde: MMR Research Worldwide; Freia Mørkere Melkesjokolade Qual & Quant consumer test 2019, Norge · Vil drive vekst i et nytt smakssegment for Freia – som igjen vil gi inkrementell vekst til kategorien · Forbrukerne liker smaken og vil kjøpe produktet · Sterk mediainvestering på 12 millioner! - 6 - LANSERING FEBRUAR 2020 FREIA MØRKERE MELKESJOKOLADE EN NY, FYLDIGERE OG FLØYELSMYK SMAKSOPPLEVELSE MELLOMSTOR TIL STOR BUTIKK LITEN BUTIKK Varenavn Art.nr. Ant. F-pk. EPD-nr. Freia Mørkere Melkesjokolade Original 85 g 4 248 093 25 5 445 572 Freia Mørkere Melkesjokolade Salt Karamell 85 g 4 248 168 25 5 445 598 Freia Mørkere Melkesjokolade Original 35 g 4 255 658 24 5 448 600 Freia Mørkere Melkesjokolade Mix Display 4 256 439 100 5 445 804 Freia Mørkere Melkesjokolade Mix 1/3-pall 4 256 440 250 5 445 820 Freia Mørkere Melkesjokolade Original 35 g Display 4 256 420 240 5 448 816 - 7 - - 8 - LANSERING FEBRUAR 2020 FREIA PREMIUM RUSTIKK MEDiA 1 Mill. HASSELNØTTER ER EN POPULÆR SMAK · Unikt og trendy produkt – naturlige ingredienser av høy kvalitet synlig på plata · Freia Premium er markedsleder innen mørk sjokolade · Attraktivt, anbefalt prispunkt Varenavn Art.nr. Ant. F-pk. EPD-nr. Freia Premium Rustikk Hasselnøtt-Mandel 100 g 4 072 127 16 5 445 580 Freia Premium Rustikk Hasselnøtt-Mandel Display 4 257 819 108 5 445 705 - 9 - - 10 - LANSERING FEBRUAR 2020 FREIA SJOKOPINNER MEDiA 1,5 Mill. · Vil bidra til vekst for søt kjeks · Kjeks med heltrukket sjokolade – kos for familien · Attraktivt, anbefalt prispunkt i søtkjekssegmentet Varenavn Art.nr. Ant. F-pk. EPD-nr. Freia Sjokopinner 144 g 4 255 458 18 5 448 063 Freia Sjokopinner Display 4 255 657 72 5 448 527 - 11 - - 12 - LANSERING FEBRUAR 2020 O`BOY ME NY MEDIEKOMMUNIKASJON DiA Mill 2,5 . · Nytt og tidsriktig design som vil gi ny oppmerksomhet til O’boy i butikk · Mer miljøvennlig emballasje – vi sparer 42 tonn emballasje i året og blir 100 % resirkulerbar · 20 g mindre sukker per 100 g i nye O’boy mindre sukker Varenavn Art.nr. Ant. F-pk. EPD-nr. O'boy Original 450 g 4 082 495 15 5 445 846 O'boy Original 700 g pose 604 261 10 1 747 229 O'boy Original 1100 g pose 604 388 8 1 674 308 O'boy Mindre sukker 500 g 4 258 162 15 5 446 885 O'boy Original 450 g 1/3-pall 4 087 444 120 5 446 752 - 13 - LANSERING FEBRUAR 2020 NÅ MED 80 % MINDRE METTET FETT PLASSER I NÆRHETEN AV OSTE-KATEGORIEN FOR Å INSPIRERE TIL MERSALG · 80 % mindre mettet fett enn tidligere, samme gode smak · Ritz 200 g er kategoriens signalprodukt · Desidert bestselger med et stort potensiale til å drive kategorivekst Varenavn Art.nr. Ant. F-pk. EPD-nr. Ritz 200 g 757 406 12 2 008 225 Ritz 200 g 1/3-pall 785 063 168 2 073 724 - 14 - FREIA FIRKLØVER MED APPELSIN OG HAVSALT MEDiA 4 Mill. STERK MERKEVARE NY PALL MED FÆRRE SALG FOR RASKERE RULLERING · Firkløver er en sterk merkevare som står sterkt alene - høyt prøve- og gjenkjøp · Appelsinsmaken, i kombinasjon med salt og søtt, er veldig populært blant nordmenn · Perfekt smak inn mot påske Varenavn Art.nr. Ant. F-pk. EPD-nr. Freia Firkløver m/Appelsin og Havsalt 200 g 4 252 182 16 5 357 876 Freia 4 varianter 1/3-pall 4 257 851 395 5 446 968 - 15 - DEMO Freia Utstyr: Demobord Mørkere Melkesjokolade Roll-up Byrå: Nova Vista Kontaktperson: Julie Henriette Stenberg Tlf.: 401 02 340 [email protected] Web: nvft.no Utstyr: Demobord Freia Premium Rustikk Roll-up Byrå: Nova Vista Kontaktperson: Julie Henriette Stenberg Tlf.: 401 02 340 [email protected] Web: nvft.no Utstyr: Demobord Freia Sjokopinner Roll-up Byrå: Nova Vista Kontaktperson: Julie Henriette Stenberg Tlf.: 401 02 340 [email protected] Web: nvft.no BUTIKKAKTIVITET: KJØP & FÅ KJØP TO VALGFRIE O’BOY PRODUKTER OG FÅ EN PRAKTISK O’BOY-BOKS. BOKSENE KOMMER I EGET DISPLAY. - 16 - DIVERSE STANDARDMATERIEL Palleskjørt 70-sjokker 40-sjokker Stykksakdisplay Freia bod Styrt Freia podie lite Freia podie stort Freia pallebord ¼-pall styrt Prisplakat Prisplakat Hyllemarkør Freia hyllemarkør Vippetass kombi 3 og 5 pallehøyde Vippetass multipris Freia Premium Kvikk Lunsj Strips for oppheng Twist mellomleggsplate Display Display av poser Palleskjørt Peisvegg Hyttevegg Oreo 40-sjokker Gelé Snyltedisplay SALES DEPLOYER SALES DEPLOYER ART.NR. VARENAVN ART.NR. VARENAVN 340 002 70-sjokker 251 274 Freia prisplakat (oval) 13 x 9 cm 350 230 40-sjokker Freia vippetass multipris 350 233 Stykksakdisplay 350 257 Freia Premium Display m/2-sidig plakat 350 324 Freia bod 120 x 80 cm 350 266 Freia Kvikk Lunsj Display Strips for oppheng av poser 350 241 Palleskjørt Freia H: 43 cm (rull) 00 072 Maks 12 poser. H: 61 cm (kan deles opp) 350 175 Freia podie lite 350 298 Freia Twist mellomleggsplate (halv) 350 150 Freia podie stort 350 328 Peisvegg 120 x 80 cm 350 286 Freia pallebord kombi 3 og 5 pallehøyde 350 215 Hyttevegg B: 120 cm 350 278 Freia styrt ¼-pall 350 249 Oreo 40-sjokker 350 337 Freia styrt (6 kantet m/avdeler) 350 355 Oreo palleskjørt 15 meter 251 277 Freia prisplakat 14,85 x 30 cm Base0022 Freia Gelé snyltedisplay 251 275 Freia vippetass – Nyhet 12 cm 251 276 Freia hyllemarkør – Nyhet 12 x 8 cm - 17 - NYHETER/ENDRINGER EPD-KODE EAN-KODE 4 248 093 Freia Mørkere Melkesjokolade Original 85 g 25 stk. à 85 g 05445572 7 6 22210 65551 6 4 248 168 Freia Mørkere Melkesjokolade Salt Karamell 85 g 25 stk. à 85 g 05445598 7 6 22210 655714 4 255 658 Freia Mørkere Melkesjokolade Original 35 g 24 stk. à 35 g 05448600 7 6 2220 112 0887 4 256 440 Freia Mørkere Melkesjokolade Mix 1/3-pall 4 248 093 Freia Mørkere Melkesjokolade Original 85 g, 150 stk., 6 kart. 05445820 7 6 2220 1130855 4 248 168 Freia Mørkere Melkesjokolade Salt Karamell 85 g, 100 stk., 4 kart. 4 256 439 Freia Mørkere Melkesjokolade Mix Display 4 248 093 Freia Mørkere Melkesjokolade Original 85 g, 50 stk., 2 kart. 05445804 7 6 2220 1130831 4 248 168 Freia Mørkere Melkesjokolade Salt Karamell 85 g, 50 stk., 2 kart. 4 256 420 Freia Mørkere Melkesjokolade Original 35 g Display 4 255 658 Freia Mørkere Melkesjokolade Original 35 g, 05448816 7 6 2220 1130749 240 stk., 10 kart. - 18 - NYHETER/ENDRINGER EPD-KODE EAN-KODE 4 072 127 Freia Premium Rustikk Hasselnøtt-Mandel 100 g 16 stk. à 100 g 05445580 7 6 2221095 7 566 4 257 819 Freia Premium Mix Display 4 072 127 Freia Premium Rustikk Hasselnøtt-Mandel 100g, 54 stk., 3,38 kart. 05445705 7 6 2220 1 147303 4072 132 Freia Premium Rustikk Bringebær-Hasselnøtt 100g, 54 stk., 3,38 kart. 4 255 458 Freia Sjokopinner 144 g 18 stk. à 144 g 05448063 7 6 2220 111 9 447 4 255 657 Freia Sjokopinner Display 4 255 458 Freia Sjokopinner 144 g, 72 stk., 4 kart 05448527 7 6 2220 112 084 9 757 406 Ritz 200 g 12 stk. à 200 g 02008225 5 000396 0 2120 2 785 063 Ritz 200 g 1/3-pall 757 406 Ritz 200 g, 168 stk., 14 kart. 02073724 7 6 22300 4473 7 3 - 19 - NYHETER/ENDRINGER EPD-KODE EAN-KODE 4 082 495 O'boy Original 450 g 15 stk. à 450 g 05445846 7 6 2221066 418 1 12345 4 258 162 O'boy Mindre sukker 500 g 15 stk. à 500 g 05446885 7 6 2220 1150686 4 087 444 O'boy Original 450 g 1/3-pall 4 082 495 O'boy Original 450 g, 120 stk., 8 kart. 05446752 7 6 22210 7 3 4 5 7 0 4 252 182 Freia Firkløver m/Appelsin og Havsalt 200 g 16 stk. à 200 g 05357876 7 6 22200 506743 4 257 851 Freia 4 varianter 1/3-pall 65 796 Freia Melkesjokolade 200 g, 153 stk., 9 kart. 46 087 Freia Firkløver 200 g, 80 stk., 5 kart. 4 252 182 Freia Firkløver m/Appelsin og Havsalt 200 g, 05446968 7 6 2220 1 14745 7 128 stk., 8 kart. 4 252 817 Freia Melkesj. m/Smil Karamellfudge-Havsalt 190 g, 34 stk., 2 kart. - 20 - FEM SUKSESSKRITERIER Gjør det enkelt for forbrukeren å kjøpe mer ved å utnytte butikken optimalt og gjøre eksponeringene til effektive salgsmaskiner.
Load more

Recommended publications
  • Kraft Foods Inc(Kft)
    KRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (Exact name of registrant as specified in its charter) Virginia 52-2284372 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) Three Lakes Drive, Northfield, Illinois 60093-2753 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: 847-646-2000 Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Class A Common Stock, no par value New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x Note: Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections.
    [Show full text]
  • Chocolatiers and Chocolate Experiences in Flanders & Brussels
    Inspiration guide for trade Chocolatiers and Chocolate Experiences IN FLANDERS & BRUSSELS 1 We are not a country of chocolate. We are a country of chocolatiers. And chocolate experiences. INTRODUCTION Belgian chocolatiers are famous and appreciated the world over for their excellent craftmanship and sense of innovation. What makes Belgian chocolatiers so special? Where can visitors buy a box of genuine pralines to delight their friends and family when they go back home? Where can chocolate lovers go for a chocolate experience like a workshop, a tasting or pairing? Every day, people ask VISITFLANDERS in Belgium and abroad these questions and many more. To answer the most frequently asked questions, we have produced this brochure. It covers all the main aspects of chocolate and chocolate experiences in Flanders and Brussels. 2 Discover Flanders ................................................. 4 Chocolatiers and shops .........................................7 Chocolate museums ........................................... 33 Chocolate experiences: > Chocolate demonstrations (with tastings) .. 39 > Chocolate workshops ................................... 43 > Chocolate tastings ........................................ 49 > Chocolate pairings ........................................ 53 Chocolate events ................................................ 56 Tearooms, cafés and bars .................................. 59 Guided chocolate walks ..................................... 65 Incoming operators and DMC‘s at your disposal .................................74
    [Show full text]
  • Kraft Foods Produktoversigt
    Kraft Foods Produktoversigt Kaffe og cacao . Chokolade . Kiks . Tyggegummi og bolsjer BR352/DK/04.2012/932186/Abena Grafisk BR352/DK/04.2012/932186/Abena “Kaffe dufter som friskmalet himmel“ Jessi Lane Adams Gevalia 1853 Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121655 Gevalia 1853 Professionel 1000 g 6 121657 Gevalia 1853 Professionel 175 g 30 121656 Gevalia 1853 Professionel 65 g 64 Gevalia økologisk - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121600 Gevalia Professionel Økologisk 1000 g 6 121620 Gevalia Økologisk 400 g 16 121626 Gevalia Professionel Økologisk 175 g 30 121659 Gevalia Professionel Økologisk 65 g 64 Gevalia Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121661 Gevalia Professionel Rød 1000 g 6 121605 Gevalia Professionel Rød 500 g 12 121660 Gevalia Professionel Rød 175 g 30 121625 Gevalia Professionel Rød 65 g 64 Karat Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121643 Karat Professionel Plantage 500 g 12 121606 Karat Professionel Rubin 500 g 12 121662 Karat Professionel Rubin 65 g 64 2 Uanset hvor i verden du befinder dig, kender du allerede til flere af Kraft Foods produkter. Se Abenas sortiment fra Kraft Foods, så finder du måske en af dine egne favoritter. Kraft Foods stærke mærkevarer gør dem til markedsførende inden for områderne chokolade, kaffe, kiks og andre fødevarer som chokoladedrik, smøreost, bagværk og desserter. Gevalia - helbønner Varenr. Varebeskrivelse Størrelse Antal pr. karton 121636 Gevalia 1853 Professionel 1000 g 8 121658 Gevalia Professionel Økologisk 1000 g 8 Mastro Lorenzo - helbønner til espressokaffe Varenr. Varebeskrivelse Størrelse Antal pr. karton 121602 Mastro Lorenzo Aroma Oro Økologisk 1000 g 8 121603 Mastro Lorenzo Aroma Bar 1000 g 8 3 Gevalia - instant Varenr.
    [Show full text]
  • Irreplaceable Lhand$Day$ Pg
    DEALS OF THE $DAY$ PG. 3 THURSDAY, JULY 26, 2018 DEALS OF THE IRREPLACEABLE LHAND$DAY$ PG. 3 Beyoncé scholarship a big hit with Lynn girl dealt By Bella diGrazia of eight recipients of the Homecoming Scholars $1.15M ITEM STAFF Award for the 2018-2019 academic year, a merit DEALS program founded by Beyoncé as part of her Bey- LYNN — Most people never think they’re going GOOD campaign. On Monday, it was announced OF THE to meet their biggest idol, but Allana Bare eld by HUD did. And it didn’t end there. that Bare eld was chosen as the only student to $ $ represent her school, Xavier University, which is DAY The Lynn native and Lynn English gradu- By GaylaPG. 3Cawley ate (class of 2015) grew up idolizing Beyoncé located in New Orleans. ITEM STAFF Knowles. Last year, during an NBA All-Star “I woke up, just a typical day, trying to catch up party that Bare eld and her friends attended on my news and I get a noti cation from someone LYNN — Lynn Hous- last minute, she came face-to-face with the sing- congratulating me and I had no clue what was ing Authority & Neigh- er and thought her biggest dream was ful lled. borhood Development That was until she found out she was named one SCHOLARSHIP, A7 Beyonce (LHAND)DEALS has been awarded $1.15 million from theOF U.S. THE Department of Housing and Urban De- velopment$DA (HUD),Y$ which will fund aPG. four-year 3 pro- gram aimed at improving the quality of life of Cur- win Circle public housing residents.
    [Show full text]
  • INMED-MDLZ School Feeding the Hi
    Contact: Navisha Bechan-Sewkuran, +27 71 462 3295 [email protected] Janet Ogilvie, + 27 11 486 1090, ext. 1096, [email protected] School feeding the hi-tech, low-water way (Johannesburg, 11 October 2018) School food gardens got a hi-tech twist today in Soweto with the launch of a new aquaponics facility near the Elias Motsoaledi Clinic in Orlando West on land donated by the City of Johannesburg. Local dignitaries and stakeholders were introduced to the facility, the second established in South Africa under the four-year, R37-million Health In Action programme funded by the Mondelēz International Foundation and facilitated by INMED Partnerships for Children (INMED) for Mondelēz South Africa. The first of the programme’s aquaponics facilities was opened in Port Elizabeth in February 2017. The commercial-sized, 225m² facility aims to produce up to two tons of various greens and about 1,9 tons of fresh water fish annually to supplement the nutritional needs of learners at nutritionally at-risk Soweto primary schools. The aquaponics growing method harnesses hi-tech cultivation techniques to produce up to 10 times the quantity of fish and fresh produce but uses between 80 and 90 percent less water than traditionally cultivated plots. Aquaponics combines fish farming (aqua-culture) with hydroponics, growing plants in enriched water rather than soil. “This new aquaponics facility is an important means of further supporting and sustaining healthy lifestyle choices by offering better access to fresh, healthy and nutritious foods to children and families from at-risk communities,” says Swadheen Sharma, Managing Director of Mondelēz South Africa.
    [Show full text]
  • Con!Nui" of Norwegian Tradi!On in #E Pacific Nor#West
    Con!nui" of Norwegian Tradi!on in #e Pacific Nor#west Henning K. Sehmsdorf Copyright 2020 S&S Homestead Press Printed by Applied Digital Imaging Inc, Bellingham, WA Cover: 1925 U.S. postage stamp celebrating the centennial of the 54 ft (39 ton) sloop “Restauration” arriving in New York City, carrying 52 mostly Norwegian Quakers from Stavanger, Norway to the New World. Table of Con%nts Preface: 1-41 Immigra!on, Assimila!on & Adapta!on: 5-10 S&ried Tradi!on: 11-281 1 Belief & Story 11- 16 / Ethnic Jokes, Personal Narratives & Sayings 16-21 / Fishing at Røst 21-23 / Chronicats, Memorats & Fabulats 23-28 Ma%rial Culture: 28-96 Dancing 24-37 / Hardanger Fiddle 37-39 / Choral Singing 39-42 / Husflid: Weaving, Knitting, Needlework 42-51 / Bunad 52-611 / Jewelry 62-7111 / Boat Building 71-781 / Food Ways 78-97 Con!nui": 97-10211 Informants: 103-10811 In%rview Ques!onnaire: 109-111111 End No%s: 112-1241111 Preface For the more than three decades I taught Scandinavian studies at the University of Washington in Seattle, I witnessed a lively Norwegian American community celebrating its ethnic heritage, though no more than approximately 1.5% of self-declared Norwegian Americans, a mere fraction of the approximately 280,000 Americans of Norwegian descent living in Washington State today, claim membership in ethnic organizations such as the Sons of Norway. At musical events and dances at Leikarringen and folk dance summer camps; salmon dinners and traditional Christmas celebrations at Leif Ericsson Lodge; cross-country skiing at Trollhaugen near Stampede
    [Show full text]
  • Hello. Come and Get a Real Taste of Cadbury
    Hello. Come and get a real taste of Cadbury. Who we are, why we’re different and what we’re doing to achieve our vision of being not just the biggest but also the best confectionery company in the world. Where to start? Well, we create chocolate, gum and candy brands people love – brands like Cadbury Dairy Milk, Trident and Halls. So, let’s start there… Did you know? 3 60 200 35,000 50,000 millions We make and sell three We operate in over Every day, millions kinds of confectionery: 60 countries and sell We’re nearly 200 We work with around 35,000 We employ around of people around the chocolate, gum and candy nearly everywhere years young direct and indirect suppliers 50,000 people world enjoy our brands chocolatedelicious brands We love chocolate. It’s been a big part of our lives since our earliest days. When John Cadbury started his business way back in 1824, did he realise he was laying the foundations for one of the world’s great chocolate companies? We don’t know for sure. But what we do know is that today, for many people around the world, only Cadbury chocolate will do. A glass and a half hero Cadbury Dairy Milk is at the heart of our success. Loved by millions of people in over 30 countries around the world, it generates around £500 million of sales each year. And no matter where in the world Cadbury Dairy Milk is enjoyed, there’s always a glass and a half of fresh, natural milk in every half pound.
    [Show full text]
  • How Sweet Is the Future
    CHOCOLATE VERSUS SUGAR We observe that the importance of chocolate products in relation to sugar products as a whole is highest in Germany, Austria and Norway. How Sweet is the Future However, the chocolate products’ market in these countries is not uni- Internationalization/expansion fied and appears to be diversified within the product classes. For instance, Germans are the biggest consumers of pralines, which accounts for nearly 40 percent of Renate Sander the total consumption of chocolate A.C. Nielsen GmbH products, with tablets representing 31 percent. In Austria it is exactly the opposite. However, Scandina- vians, Irish and Dutch pay more for chocolate bars. In Spain, which comes last in Europe as far as chocolate products are concerned, we note that bars are or producers, internationaliza- In preparation for this report we far below the average at only 7 per- Ftion and expansion towards had access to data from 32 countries cent. This is no surprise if we take into other countries is mostly no longer where we have regular reporting on consideration that, for most large an option, but a question of survival. confectionery. These countries rep- international suppliers of bars, the The battle against the rise of raw resent nearly half (46%) of the Spanish market represents a weak material prices and the multiplica- world population, i.e., about 2.6 bil- spot in their European activities. tion of difficulties in achieving high- lion inhabitants. Among Asian countries, the Chi- er prices at trade level, and thus, the In an attempt to be clearer we nese market is a dark blot on the pressure linked to profit, force pro- divided the confectionery market chocolate products horizon.
    [Show full text]
  • Pseudo-Certification Marks1
    Pseudo-Certification Marks1 Alexandra Mogyoros July 24, 2019 DRAFT I. INTRODUCTION ........................................................................................................... 2 II. MARKS OF RECTITUDE ............................................................................................ 5 III. CERTIFICATION MARKS ......................................................................................... 7 IV. PSEUDO-CERTIFICATION MARKS ...................................................................... 10 IV. ANALYSIS................................................................................................................. 15 V. CONCLUSION ............................................................................................................ 17 1 This is a work in progress. Please do not circulate. 1 I. INTRODUCTION The ecosystem of trademark law is composed of various different marks, such as individual trademarks, collective marks and certification marks. While all these marks function as marketplace signs, they are regulated differently to serve different purposes. There are some known, accepted, and even encouraged overlaps between different kinds of marks in this ecosystem. This paper, however, raises a previously undiscussed overlap, the use of what I term “pseudo-certification marks”. This is where a mark appears to be signalling a characteristic of a goods or service and functioning as a certification mark, but is in fact registered and protected as an individual trademark.2 The contribution of
    [Show full text]
  • Milka Chocolate Joins Cocoa Life Sustainable Sourcing Program
    Contact: Michael Mitchell (Media) Shep Dunlap (Investors) +1 847 943 5678 +1 847 943 5454 [email protected] [email protected] Milka Chocolate Joins Cocoa Life Sustainable Sourcing Program Milka tablets begin displaying Cocoa Life logo on pack in August; entire Milka chocolate European portfolio in program by year-end 2019 BERLIN – April 24, 2018 – Mondelēz International announced today that its iconic chocolate brand Milka will join Cocoa Life, the company’s industry-leading sustainable cocoa sourcing program, as part of the company’s commitment to source all its cocoa sustainably over time. Milka tablets across Europe will feature a new packaging design displaying the Cocoa Life logo starting in August 2018. By the end of 2019, the company expects to have the entire Milka chocolate portfolio in Europe join the program. Milka joins other Mondelēz International brands that are sustainably sourced through the Cocoa Life program, including Cadbury Dairy Milk in Australia, Canada, New Zealand, the U.K. and Ireland, Côte d’Or in Belgium, the Netherlands and France, Freia and Marabou in the Nordics and Oreo cookies across Europe. "We’re extremely proud to see Milka, our largest chocolate brand in Europe, join Cocoa Life,” said Hubert Weber, Executive Vice President and President, Mondelēz Europe. “We’re seeing great success with the program and, with this move, we’re taking another big step toward our goal of reaching 200,000 farmers and one million people by 2022.” Milka stands for quality chocolate and the use of the highest quality ingredients such as Alpine milk. This brand promise is now supported by joining the Cocoa Life program as well as ensuring that no artificial flavors, colors or preservatives are used in the chocolate used in Milka products.
    [Show full text]
  • International Forum Oslo, Norway
    INTERNATIONAL FORUM OSLO, NORWAY October NEWSLETTER 10/2016 2 Forum Diary 3 President’s Page 4 New Member 4 Coming Events 8 Reports 13 Winter Time 14 Around Oslo Number 414 1 Visiting address Arbins gt. 2, Victoria Passasjen, 5th floor Telephone 22 83 62 90 Office email [email protected] Office hours Monday, Tuesday and Thursday 10 - 12 Office Administrator Gunvor Klaveness Office Staff Vicky Alme, Lillan Akcora, Sigrid Langebrekke, May Scott, Kirsten Wensell Neighbourhood Contact Office Staff Auditor Karin Skoglund Website www.iforum.no Forum Diary DATE EVENT TIME PAGE October 20 The Norwegian Broadcasting Corporation 10:45 Sept NL November 7 H.E. Riffat Masood of Pakistan 18:45 4 November 10 Oslo Architecture Triennial 11:45 6 November 29 Christmas Lunch Asker Museum 11:30 5 Committee leaders: ART COMMITTEE Bee Ellingsen mob. 907 33 874 MONTHLY MEETINGS Laila Hægh mob. 957 54 282 Ruth Klungsøyr mob. 411 43 039 SPECIAL EVENTS Wenche Mohr mob. 901 14 259 2 From the President Dear members, The month of October started with an interesting and informative introduction to a country few of us knew much about. Ambassador Truls Erik Hanevold showed slides and talked about Bhutan in a way that convinced us all that this was a country worth visiting – a Shangri-La, and most probably, the last one of its kind. Monday the 3rd was also the day when summer decided to leave us this year; so ladies, it is time to take out the warmer clothes as we shall all have to prepare ourselves for shorter days, colder weather and maybe snow.
    [Show full text]
  • Menu A4 2021.Indd
    Ltd 2021 PRICE LIST 1 Truffle Tortes, Traditional Desserts, Roulades 2 Chocolate Classics 3 Individual Desserts, Apple Desserts, Panna Cotta 4 Baked Cheesecakes, Tortes & Tarts 5 Fruit & Apple Pies, Pavlovas, Set Cheesecakes, Treacle Selection, Frangipans 6 The Puddings, Quiches & Savoury Tarts Last Course Patisserie Ltd for the authentic taste Continental and English Flans and Puddings Tel: Cullompton (01884) 33615 Fax: (01884) 35654 www.lastcoursepatisserieltd.co.uk We are a small local company established in 1986 producing high quality, hand made desserts for the catering trade. All our products are made fresh to order. They are made on our premises with the best ingredients i.e. fresh cream, butter, genuine liqueur, Belgian chocolate and fresh fruit (as available). 1 Ltd Truffle Tortes Portions Price per portion Price Truffle Torte * Certainly the richest and smoothest dessert you have ever tasted. An incredible combination of rum, Belgian chocolate and double cream. 20 £1.45 £29.00 Black Cherry & Kirsch Truffle Torte * A different take on our popular dark truffle torte. Decorated with Black Cherries and dark Belgian chocolate. 20 £1.45 GF £29.00 Traditional Desserts and Tarts Lemon Meringue Pie A wonderful tart yellow filling topped with lashings of meringue. 14 £1.46 £20.50 Bakewell Tart * A traditional Lancashire dessert, delicious served hot or cold. 14 £1.32 N £18.50 Banoffee Pie * A biscuit base with a toffee filling and a layer of fresh banana topped generously with fresh cream. 16 £1.53 £24.50 Morello Cherry Pie * Shortcrust pastry pie filled with morello and black cherries. 14 £1.25 £17.50 Blueberry Bakewell * Juicy blueberries combined with the Bakewell tart are a yummy addition.
    [Show full text]