DOCSLIB.ORG

Freia På Topp 10 Av De Beste Merkevarene I 2020

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Freia På Topp 10 Av De Beste Merkevarene I 2020 04-12-2020 08:14 CET Freia på topp 10 av de beste merkevarene i 2020 Oslo. – Desember, 2020 – Freias jobb med konsistent merkevarebygging over mange år har hatt effekt. Freia er i dag oppe på topp 10 av de beste merkevarene i 2020, kåret av YouGov. Rangeringen er utarbeidet ved hjelp av indeksscoren til YouGovs Brandindex, som er gjennomsnittet av 6 forskjellige imageparametere: kvalitet, generelt inntrykk, verdi for pengene, anbefaling, omdømme og kundetilfredshet. Helt ifra merkevarens begynnelse var Freia tidlig ut med reklame og merkevarebygging og har en reklamehistorie som berører sjelen av det norske. ”Vi er utrolig stolte over å være blant topp 10 beste merkevarer i Norge 2020. Freia er en fantastisk merkevare å jobbe med, kjennskapen og arven er noe spesielt og den direkte responsen vi får fra forbrukerne er utrolig inspirerende. Vi har jobbet med konsistent merkevarebygging over mange år med forbrukerorienterte kampanjer som har vært engasjerende og fått mye oppmerksomhet, hvilket har gitt fantastiske resultater for merkevaren” sier Sølvi Grana Slotte, Markedssjef for Freia. Sølvi legger til, ”det føles ekstra godt å være på topplisten dette spesielle året. Vi vet at Covid-19 situasjonen har gjort at mange av forbrukerene foretrekker de mest kjente og kjære merkevarene og vi ser også tegn på at folk setter pris på de nære, små gledene som kan nytes hjemme med våre kjære og her er jo sjokolade en veldig tilgjengelig glede”. Om rankingen BrandIndex er en daglig måling av nordmenns oppfatning av mer enn 350 merkevarer. I Norge intervjuer YouGov BrandIndex 100 personer hver dag som er representative for den generelle befolkningen, og spør om deres holdninger til forskjellige merkevarer. Rangeringen er utarbeidet ved hjelp av indeksscoren til YouGovs Brandindex, som er gjennomsnittet av 6 forskjellige imageparametere: kvalitet, generelt inntrykk, verdi for pengene, anbefaling, omdømme og kundetilfredshet. Data er fra 1. oktober 2019 til 30. september 2020. Om Mondelēz International Mondelēz International, Inc. (NASDAQ: MDLZ) har som oppdrag å ”Empower people to snack right” gjennom å i over 150 land tilby: rett snacks, til rett øyeblikk, gjort på rett måte. Med en omsetning i 2019 på cirka 26 milliarder dollar leder MDLZ framtiden innenfor snacking med ikoniske globale varemerker som Oreo, belVita, og LU kaker; Cadbury ,Milka og Toblerone sjokolade; Trident tyggegummi, Philadelphia og Tang pulverdrikke. I Norge er Mondelēz representert med Freia og har en produktportefølje med velkjente varemerker som Freia Melkesjokolade, Kvikk Lunsj, Twist, Kong Haakon, Daim, V6, Stimorol, Philadelphia, Regia, O´boy, Oreo og Ritz. Mondelēz International er et stolt medlem av Standard and Poor's 500, NASDAQ 100 og Dow Jones Sustainability Index. Besøk https://www.mondelezinternational.com eller følg bedriften på Twitter på https://twitter.com/MDLZ. Kontaktpersoner Marcus Hartmann Pressekontakt Corporate & Government Affairs Lead, Nordics [email protected].
Load more

Recommended publications
  • Kraft Foods Inc(Kft)
    KRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (Exact name of registrant as specified in its charter) Virginia 52-2284372 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) Three Lakes Drive, Northfield, Illinois 60093-2753 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: 847-646-2000 Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Class A Common Stock, no par value New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x Note: Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections.
    [Show full text]
  • Chocolatiers and Chocolate Experiences in Flanders & Brussels
    Inspiration guide for trade Chocolatiers and Chocolate Experiences IN FLANDERS & BRUSSELS 1 We are not a country of chocolate. We are a country of chocolatiers. And chocolate experiences. INTRODUCTION Belgian chocolatiers are famous and appreciated the world over for their excellent craftmanship and sense of innovation. What makes Belgian chocolatiers so special? Where can visitors buy a box of genuine pralines to delight their friends and family when they go back home? Where can chocolate lovers go for a chocolate experience like a workshop, a tasting or pairing? Every day, people ask VISITFLANDERS in Belgium and abroad these questions and many more. To answer the most frequently asked questions, we have produced this brochure. It covers all the main aspects of chocolate and chocolate experiences in Flanders and Brussels. 2 Discover Flanders ................................................. 4 Chocolatiers and shops .........................................7 Chocolate museums ........................................... 33 Chocolate experiences: > Chocolate demonstrations (with tastings) .. 39 > Chocolate workshops ................................... 43 > Chocolate tastings ........................................ 49 > Chocolate pairings ........................................ 53 Chocolate events ................................................ 56 Tearooms, cafés and bars .................................. 59 Guided chocolate walks ..................................... 65 Incoming operators and DMC‘s at your disposal .................................74
    [Show full text]
  • Kraft Foods Produktoversigt
    Kraft Foods Produktoversigt Kaffe og cacao . Chokolade . Kiks . Tyggegummi og bolsjer BR352/DK/04.2012/932186/Abena Grafisk BR352/DK/04.2012/932186/Abena “Kaffe dufter som friskmalet himmel“ Jessi Lane Adams Gevalia 1853 Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121655 Gevalia 1853 Professionel 1000 g 6 121657 Gevalia 1853 Professionel 175 g 30 121656 Gevalia 1853 Professionel 65 g 64 Gevalia økologisk - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121600 Gevalia Professionel Økologisk 1000 g 6 121620 Gevalia Økologisk 400 g 16 121626 Gevalia Professionel Økologisk 175 g 30 121659 Gevalia Professionel Økologisk 65 g 64 Gevalia Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121661 Gevalia Professionel Rød 1000 g 6 121605 Gevalia Professionel Rød 500 g 12 121660 Gevalia Professionel Rød 175 g 30 121625 Gevalia Professionel Rød 65 g 64 Karat Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121643 Karat Professionel Plantage 500 g 12 121606 Karat Professionel Rubin 500 g 12 121662 Karat Professionel Rubin 65 g 64 2 Uanset hvor i verden du befinder dig, kender du allerede til flere af Kraft Foods produkter. Se Abenas sortiment fra Kraft Foods, så finder du måske en af dine egne favoritter. Kraft Foods stærke mærkevarer gør dem til markedsførende inden for områderne chokolade, kaffe, kiks og andre fødevarer som chokoladedrik, smøreost, bagværk og desserter. Gevalia - helbønner Varenr. Varebeskrivelse Størrelse Antal pr. karton 121636 Gevalia 1853 Professionel 1000 g 8 121658 Gevalia Professionel Økologisk 1000 g 8 Mastro Lorenzo - helbønner til espressokaffe Varenr. Varebeskrivelse Størrelse Antal pr. karton 121602 Mastro Lorenzo Aroma Oro Økologisk 1000 g 8 121603 Mastro Lorenzo Aroma Bar 1000 g 8 3 Gevalia - instant Varenr.
    [Show full text]
  • Produktkatalog 2014
    Produktkatalog 2014 Småis - Multipack - Dessertis - Iskaker - Kommunikasjon - Storhusholdning - Kuleis - Milkshake Mix - Softis Mix - Iskreminspirasjon - Mousse - Kjeks - Strøssel - Topping - Materiell - Ben & Jerry´s 1 Paal Hennig-Olsen Velkommen til ny Crème i ny, fristende design spenning i 2014. og Japp får sin renessanse! Et godt år er over. Jeg er svært fornøyd med hvordan 2014 blir nok et spennende iskremår. Dyktige og overgangen til grossistdistribusjon har gått. Samarbeidet entusiastiske medarbeidere gjør hver dag sitt beste for å få mellom Hennig-Olsen Is, grossist og utsalgsstedene har frem produkter av beste kvalitet. Vi har et bredt sortiment totalt sett fungert over all forventning. med produkter som passer til enhver anledning. Vi har høy preferanse hos forbruker og er kjent for Kremen av iskrem. Det store satsingsområdet på småis i 2014 er den smak- I sterk konkurranse med andre kategorier ønsker vi i fulle Crème-serien. Helt siden 1990 har denne iskremen Hennig-Olsen Is å styrke fokuset på iskremkategorien. hatt navnet Crème Chocolat. Den gang var det en ny- skapning i markedet – den første pinneisen for voksne Det vil komme flere spennende nyheter utover i 2014. – hånddyppet i ekte sjokolade. Men tidene forandrer seg. Gled deg! Vi har modernisert produktserien med helt nytt og lekkert pakningsdesign og utviklet to nye smaker. Vi håper og tror vi har produkter du er fornøyd med og ser frem til et fortsatt godt samarbeid. Nylanseringen av Japp iskrem tror jeg kan bli morsom. Den ble opprinnelig presentert i 1990 og var en populær snack i flere år. Mange kunder, spesielt yngre mennesker, har etterlyst Japp iskrem i vårt sortiment.
    [Show full text]
  • INMED-MDLZ School Feeding the Hi
    Contact: Navisha Bechan-Sewkuran, +27 71 462 3295 [email protected] Janet Ogilvie, + 27 11 486 1090, ext. 1096, [email protected] School feeding the hi-tech, low-water way (Johannesburg, 11 October 2018) School food gardens got a hi-tech twist today in Soweto with the launch of a new aquaponics facility near the Elias Motsoaledi Clinic in Orlando West on land donated by the City of Johannesburg. Local dignitaries and stakeholders were introduced to the facility, the second established in South Africa under the four-year, R37-million Health In Action programme funded by the Mondelēz International Foundation and facilitated by INMED Partnerships for Children (INMED) for Mondelēz South Africa. The first of the programme’s aquaponics facilities was opened in Port Elizabeth in February 2017. The commercial-sized, 225m² facility aims to produce up to two tons of various greens and about 1,9 tons of fresh water fish annually to supplement the nutritional needs of learners at nutritionally at-risk Soweto primary schools. The aquaponics growing method harnesses hi-tech cultivation techniques to produce up to 10 times the quantity of fish and fresh produce but uses between 80 and 90 percent less water than traditionally cultivated plots. Aquaponics combines fish farming (aqua-culture) with hydroponics, growing plants in enriched water rather than soil. “This new aquaponics facility is an important means of further supporting and sustaining healthy lifestyle choices by offering better access to fresh, healthy and nutritious foods to children and families from at-risk communities,” says Swadheen Sharma, Managing Director of Mondelēz South Africa.
    [Show full text]
  • Hello. Come and Get a Real Taste of Cadbury
    Hello. Come and get a real taste of Cadbury. Who we are, why we’re different and what we’re doing to achieve our vision of being not just the biggest but also the best confectionery company in the world. Where to start? Well, we create chocolate, gum and candy brands people love – brands like Cadbury Dairy Milk, Trident and Halls. So, let’s start there… Did you know? 3 60 200 35,000 50,000 millions We make and sell three We operate in over Every day, millions kinds of confectionery: 60 countries and sell We’re nearly 200 We work with around 35,000 We employ around of people around the chocolate, gum and candy nearly everywhere years young direct and indirect suppliers 50,000 people world enjoy our brands chocolatedelicious brands We love chocolate. It’s been a big part of our lives since our earliest days. When John Cadbury started his business way back in 1824, did he realise he was laying the foundations for one of the world’s great chocolate companies? We don’t know for sure. But what we do know is that today, for many people around the world, only Cadbury chocolate will do. A glass and a half hero Cadbury Dairy Milk is at the heart of our success. Loved by millions of people in over 30 countries around the world, it generates around £500 million of sales each year. And no matter where in the world Cadbury Dairy Milk is enjoyed, there’s always a glass and a half of fresh, natural milk in every half pound.
    [Show full text]
  • How Sweet Is the Future
    CHOCOLATE VERSUS SUGAR We observe that the importance of chocolate products in relation to sugar products as a whole is highest in Germany, Austria and Norway. How Sweet is the Future However, the chocolate products’ market in these countries is not uni- Internationalization/expansion fied and appears to be diversified within the product classes. For instance, Germans are the biggest consumers of pralines, which accounts for nearly 40 percent of Renate Sander the total consumption of chocolate A.C. Nielsen GmbH products, with tablets representing 31 percent. In Austria it is exactly the opposite. However, Scandina- vians, Irish and Dutch pay more for chocolate bars. In Spain, which comes last in Europe as far as chocolate products are concerned, we note that bars are or producers, internationaliza- In preparation for this report we far below the average at only 7 per- Ftion and expansion towards had access to data from 32 countries cent. This is no surprise if we take into other countries is mostly no longer where we have regular reporting on consideration that, for most large an option, but a question of survival. confectionery. These countries rep- international suppliers of bars, the The battle against the rise of raw resent nearly half (46%) of the Spanish market represents a weak material prices and the multiplica- world population, i.e., about 2.6 bil- spot in their European activities. tion of difficulties in achieving high- lion inhabitants. Among Asian countries, the Chi- er prices at trade level, and thus, the In an attempt to be clearer we nese market is a dark blot on the pressure linked to profit, force pro- divided the confectionery market chocolate products horizon.
    [Show full text]
  • Pseudo-Certification Marks1
    Pseudo-Certification Marks1 Alexandra Mogyoros July 24, 2019 DRAFT I. INTRODUCTION ........................................................................................................... 2 II. MARKS OF RECTITUDE ............................................................................................ 5 III. CERTIFICATION MARKS ......................................................................................... 7 IV. PSEUDO-CERTIFICATION MARKS ...................................................................... 10 IV. ANALYSIS................................................................................................................. 15 V. CONCLUSION ............................................................................................................ 17 1 This is a work in progress. Please do not circulate. 1 I. INTRODUCTION The ecosystem of trademark law is composed of various different marks, such as individual trademarks, collective marks and certification marks. While all these marks function as marketplace signs, they are regulated differently to serve different purposes. There are some known, accepted, and even encouraged overlaps between different kinds of marks in this ecosystem. This paper, however, raises a previously undiscussed overlap, the use of what I term “pseudo-certification marks”. This is where a mark appears to be signalling a characteristic of a goods or service and functioning as a certification mark, but is in fact registered and protected as an individual trademark.2 The contribution of
    [Show full text]
  • Milka Chocolate Joins Cocoa Life Sustainable Sourcing Program
    Contact: Michael Mitchell (Media) Shep Dunlap (Investors) +1 847 943 5678 +1 847 943 5454 [email protected] [email protected] Milka Chocolate Joins Cocoa Life Sustainable Sourcing Program Milka tablets begin displaying Cocoa Life logo on pack in August; entire Milka chocolate European portfolio in program by year-end 2019 BERLIN – April 24, 2018 – Mondelēz International announced today that its iconic chocolate brand Milka will join Cocoa Life, the company’s industry-leading sustainable cocoa sourcing program, as part of the company’s commitment to source all its cocoa sustainably over time. Milka tablets across Europe will feature a new packaging design displaying the Cocoa Life logo starting in August 2018. By the end of 2019, the company expects to have the entire Milka chocolate portfolio in Europe join the program. Milka joins other Mondelēz International brands that are sustainably sourced through the Cocoa Life program, including Cadbury Dairy Milk in Australia, Canada, New Zealand, the U.K. and Ireland, Côte d’Or in Belgium, the Netherlands and France, Freia and Marabou in the Nordics and Oreo cookies across Europe. "We’re extremely proud to see Milka, our largest chocolate brand in Europe, join Cocoa Life,” said Hubert Weber, Executive Vice President and President, Mondelēz Europe. “We’re seeing great success with the program and, with this move, we’re taking another big step toward our goal of reaching 200,000 farmers and one million people by 2022.” Milka stands for quality chocolate and the use of the highest quality ingredients such as Alpine milk. This brand promise is now supported by joining the Cocoa Life program as well as ensuring that no artificial flavors, colors or preservatives are used in the chocolate used in Milka products.
    [Show full text]
  • International Forum Oslo, Norway
    INTERNATIONAL FORUM OSLO, NORWAY October NEWSLETTER 10/2016 2 Forum Diary 3 President’s Page 4 New Member 4 Coming Events 8 Reports 13 Winter Time 14 Around Oslo Number 414 1 Visiting address Arbins gt. 2, Victoria Passasjen, 5th floor Telephone 22 83 62 90 Office email [email protected] Office hours Monday, Tuesday and Thursday 10 - 12 Office Administrator Gunvor Klaveness Office Staff Vicky Alme, Lillan Akcora, Sigrid Langebrekke, May Scott, Kirsten Wensell Neighbourhood Contact Office Staff Auditor Karin Skoglund Website www.iforum.no Forum Diary DATE EVENT TIME PAGE October 20 The Norwegian Broadcasting Corporation 10:45 Sept NL November 7 H.E. Riffat Masood of Pakistan 18:45 4 November 10 Oslo Architecture Triennial 11:45 6 November 29 Christmas Lunch Asker Museum 11:30 5 Committee leaders: ART COMMITTEE Bee Ellingsen mob. 907 33 874 MONTHLY MEETINGS Laila Hægh mob. 957 54 282 Ruth Klungsøyr mob. 411 43 039 SPECIAL EVENTS Wenche Mohr mob. 901 14 259 2 From the President Dear members, The month of October started with an interesting and informative introduction to a country few of us knew much about. Ambassador Truls Erik Hanevold showed slides and talked about Bhutan in a way that convinced us all that this was a country worth visiting – a Shangri-La, and most probably, the last one of its kind. Monday the 3rd was also the day when summer decided to leave us this year; so ladies, it is time to take out the warmer clothes as we shall all have to prepare ourselves for shorter days, colder weather and maybe snow.
    [Show full text]
  • Menu A4 2021.Indd
    Ltd 2021 PRICE LIST 1 Truffle Tortes, Traditional Desserts, Roulades 2 Chocolate Classics 3 Individual Desserts, Apple Desserts, Panna Cotta 4 Baked Cheesecakes, Tortes & Tarts 5 Fruit & Apple Pies, Pavlovas, Set Cheesecakes, Treacle Selection, Frangipans 6 The Puddings, Quiches & Savoury Tarts Last Course Patisserie Ltd for the authentic taste Continental and English Flans and Puddings Tel: Cullompton (01884) 33615 Fax: (01884) 35654 www.lastcoursepatisserieltd.co.uk We are a small local company established in 1986 producing high quality, hand made desserts for the catering trade. All our products are made fresh to order. They are made on our premises with the best ingredients i.e. fresh cream, butter, genuine liqueur, Belgian chocolate and fresh fruit (as available). 1 Ltd Truffle Tortes Portions Price per portion Price Truffle Torte * Certainly the richest and smoothest dessert you have ever tasted. An incredible combination of rum, Belgian chocolate and double cream. 20 £1.45 £29.00 Black Cherry & Kirsch Truffle Torte * A different take on our popular dark truffle torte. Decorated with Black Cherries and dark Belgian chocolate. 20 £1.45 GF £29.00 Traditional Desserts and Tarts Lemon Meringue Pie A wonderful tart yellow filling topped with lashings of meringue. 14 £1.46 £20.50 Bakewell Tart * A traditional Lancashire dessert, delicious served hot or cold. 14 £1.32 N £18.50 Banoffee Pie * A biscuit base with a toffee filling and a layer of fresh banana topped generously with fresh cream. 16 £1.53 £24.50 Morello Cherry Pie * Shortcrust pastry pie filled with morello and black cherries. 14 £1.25 £17.50 Blueberry Bakewell * Juicy blueberries combined with the Bakewell tart are a yummy addition.
    [Show full text]
  • EXHIBIT a Kraft Heinz Hockeyville Sweepstakes OFFICIAL RULES NO PURCHASE NECESSARY 1. HOW to ENTER
    EXHIBIT A Kraft Heinz Hockeyville Sweepstakes OFFICIAL RULES NO PURCHASE NECESSARY 1. HOW TO ENTER: Beginning 3/6/2019 through 3/12/2019, each time you purchase any one (1) participating products (as listed below): using your THANK YOU Card you will receive one entry in the sweepstakes (“Sweepstakes”). You must be a Brookshire's Thank You Card (“Card”) holder and be registered ("Registered User") in order to participate in the Giveaway or win a prize. Applying for a card and registering is free – just visit any in-store kiosk at participating Brookshire’s Food Stores, or get a new card online by registering at http://brookshires.mywebgrocer.com/User/Register. To enter without a purchase: On a plain piece of 4” x 6” paper, hand print your complete name, address (no P.O. boxes), zip code plus daytime phone number with area code, email address and Thank You Card number. Mail your entry in a hand-addressed #10 envelope with first-class postage affixed, to: HOCKEYVILLE SWEEPSTAKES, 1600 WSW Loop 323, Tyler, TX 75701. Limit one entry per envelope. No mechanically reproduced entries permitted. Illegible or incomplete entries are void. Not responsible for lost, late, mutilated, misdirected or postage due entries, entries not received in time for the random drawings, faulty machinery or other mechanical error, THANK YOU Cards scanned incorrectly, scanner failures or malfunctions. Entries must be received by 3/12/2019. 2. ELIGIBILITY: This Sweepstakes is open only to Brookshire's Registered Users who are legal residents of the United States residing in Texas, Louisiana or Arkansas who are 18 years of age at the time of the Sweepstakes ("Entrant").
    [Show full text]