Freia På Topp 10 Av De Beste Merkevarene I 2020

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Freia På Topp 10 Av De Beste Merkevarene I 2020 04-12-2020 08:14 CET Freia på topp 10 av de beste merkevarene i 2020 Oslo. – Desember, 2020 – Freias jobb med konsistent merkevarebygging over mange år har hatt effekt. Freia er i dag oppe på topp 10 av de beste merkevarene i 2020, kåret av YouGov. Rangeringen er utarbeidet ved hjelp av indeksscoren til YouGovs Brandindex, som er gjennomsnittet av 6 forskjellige imageparametere: kvalitet, generelt inntrykk, verdi for pengene, anbefaling, omdømme og kundetilfredshet. Helt ifra merkevarens begynnelse var Freia tidlig ut med reklame og merkevarebygging og har en reklamehistorie som berører sjelen av det norske. ”Vi er utrolig stolte over å være blant topp 10 beste merkevarer i Norge 2020. Freia er en fantastisk merkevare å jobbe med, kjennskapen og arven er noe spesielt og den direkte responsen vi får fra forbrukerne er utrolig inspirerende. Vi har jobbet med konsistent merkevarebygging over mange år med forbrukerorienterte kampanjer som har vært engasjerende og fått mye oppmerksomhet, hvilket har gitt fantastiske resultater for merkevaren” sier Sølvi Grana Slotte, Markedssjef for Freia. Sølvi legger til, ”det føles ekstra godt å være på topplisten dette spesielle året. Vi vet at Covid-19 situasjonen har gjort at mange av forbrukerene foretrekker de mest kjente og kjære merkevarene og vi ser også tegn på at folk setter pris på de nære, små gledene som kan nytes hjemme med våre kjære og her er jo sjokolade en veldig tilgjengelig glede”. Om rankingen BrandIndex er en daglig måling av nordmenns oppfatning av mer enn 350 merkevarer. I Norge intervjuer YouGov BrandIndex 100 personer hver dag som er representative for den generelle befolkningen, og spør om deres holdninger til forskjellige merkevarer. Rangeringen er utarbeidet ved hjelp av indeksscoren til YouGovs Brandindex, som er gjennomsnittet av 6 forskjellige imageparametere: kvalitet, generelt inntrykk, verdi for pengene, anbefaling, omdømme og kundetilfredshet. Data er fra 1. oktober 2019 til 30. september 2020. Om Mondelēz International Mondelēz International, Inc. (NASDAQ: MDLZ) har som oppdrag å ”Empower people to snack right” gjennom å i over 150 land tilby: rett snacks, til rett øyeblikk, gjort på rett måte. Med en omsetning i 2019 på cirka 26 milliarder dollar leder MDLZ framtiden innenfor snacking med ikoniske globale varemerker som Oreo, belVita, og LU kaker; Cadbury ,Milka og Toblerone sjokolade; Trident tyggegummi, Philadelphia og Tang pulverdrikke. I Norge er Mondelēz representert med Freia og har en produktportefølje med velkjente varemerker som Freia Melkesjokolade, Kvikk Lunsj, Twist, Kong Haakon, Daim, V6, Stimorol, Philadelphia, Regia, O´boy, Oreo og Ritz. Mondelēz International er et stolt medlem av Standard and Poor's 500, NASDAQ 100 og Dow Jones Sustainability Index. Besøk https://www.mondelezinternational.com eller følg bedriften på Twitter på https://twitter.com/MDLZ. Kontaktpersoner Marcus Hartmann Pressekontakt Corporate & Government Affairs Lead, Nordics [email protected].
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