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Mondelez WTR Boosts Booming Biscuits Category with New Launches

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Mondelez WTR Boosts Booming Biscuits Category with New Launches Contact: Lisa de Klerk +6582266951 [email protected] Mondelez WTR Boosts Booming Biscuits Category with New Launches Exceptional results in the second year of their biscuits roadmap spurs fresh packaging format and new products to accelerate category expansion. ZURICH, Switzerland – September 3, 2019 – Mondelez World Travel Retail (WTR) is leveraging the success of its biscuits roadmap with the launch of new products and packaging from iconic brands Oreo, Milka and Cadbury at the upcoming TFWA World Exhibition in Cannes (Riviera Village, Stand RG5). Two years since announcing their plan to establish biscuits as a sub-category in travel retail, Mondelez WTR can report fantastic results, including a double-digit net revenue increase in biscuits and more than double the net revenue increase for its first travel retail exclusive biscuits collection from Milka. The Cadbury Biscuits Collection, which launched just this past April, has already outperformed projections. Over the past year, Mondelez WTR has run multiple digital activations to support the launch of its travel retail exclusive Cadbury and Milka biscuits collections. Mondelez WTR’s Head of Category Marketing, Irina Tarabanko, said: “We first identified the potential of biscuits in travel retail when we launched Oreo into the channel back in 2012, and answered the call with our biscuits roadmap in 2017. Since then, biscuits shares in our portfolio have multiplied exponentially and become an integral part of our business. We are well on track towards achieving our ambition of establishing biscuits as a category in its own right, fueling growth through incremental sales and driving home our objectives of generating ‘More Shoppers’, ‘More Spend’, ‘More Often’.” Tarabanko added: “With these new products and packaging formats, such as Cadbury and Milka Biscuits Collection Assortment Tin, or Oreo Thin Original range we are expanding our portfolio to appeal to an even wider audience and keep our biscuits offering fresh and relevant to traveling consumers. Biscuits are here to stay.” Something scrumptious for someone special: Targeting the gifting segment Studies have revealed that the majority of biscuits buyers purchase biscuits as a gift, which makes gifting a crucial segment for this growing sub-category. To enhance the Milka and Cadbury travel retail exclusive biscuits collections’ gifting appeal, the products will now be available in assortment tin format from April 2020. The Cadbury Biscuit Collection Assortment Tin will include Roundies, Nibbly Fingers and Brunch Bars while the Milka Biscuit Collection Assortment Tin contains best-sellers Choco Wafer, Choco Grain and Sensations. A thinner cookie for a wider audience: Oreo slims down Expanding Oreo’s portfolio in the channel, Mondelez WTR is launching new travel retail exclusive Oreo Thins Original and Oreo Thins Chocolate Flavored Crème. The thinner, crunchier cookie appeals to a wider demographic of biscuits buyers and will be available in a premium tin, boosting the product’s gifting appeal. With Oreo’s status as the number one biscuit brand in China1 and studies highlighting that predominantly female Chinese travelers are high spenders looking for unique and fashionable items2, the premium biscuit tin’s stylish design taps into a fresh opportunity for the brand. Oreo Thins will be available from April 2020. ENDS 1 Euromonitor, 2018 2 Chinese Outbound Travel Shopper White Paper, iClick Interactive Asia Group Limited & The Moodie Davitt Report, 2018 About Mondelez World Travel Retail Mondelez World Travel Retail, a member of the Mondelēz International family, is the leading confectionery manufacturer in travel retail that makes every traveler’s journey delicious in airports, ferries, airlines, and border stores across the globe. Its portfolio covers all main confectionery categories, chocolate, biscuit, gum and candy, with beloved brands such as Toblerone, Milka, Cadbury, Oreo, Daim, Côte d’Or, Mirabell, Marabou, Freia, Chips Ahoy!, Trident, Stimorol and Bassett’s. Visit www.mwtr.com. About Mondelēz International Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ. .
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