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The Olfactory Cultural Movement Media / Publishing / Events / Consulting / Partnering / Boutique NeZ The Olfactory Cultural Movement Media / Publishing / Events / Consulting / Partnering / Boutique NEZ | FR | EN | IT | CN — Éditions NEZ — auparfum.com — nez-larevue.fr — shop.auparfum.com NEZ the olfactory cultural movement, has, in less than two years, succeeded in becoming a key cultural movement in the feld of olfaction, in France and internationally. What is it? Nez is a magazine A prestigious 144-page bi-annual publication, in French, English and Italian, with sales of over 10,000 copies in more than 20 countries. – Its ambition is to bring together all the various cultures and practices connected to olfaction and perfume. (Perfumery, scented products, art, science, literature, society, anthropology, history, industry, business, reviews etc.) Nez is BOOKS A challenging but accessible range of titles, available in bookshops and many perfumeries – Nez | Culture Les 111 parfums qu’il faut sentir avant de mourir [The 111 Perfumes You Must Try Before You Die] (2017) Le Grand Livre du parfum [The Big Book of Perfume] (2018) Nez | Literature L’Écrivain d’odeurs [The Author of Scents] — Jean-Claude Ellena French (2017) Korean, Chinese, Japanese (2019) Aphorisms of a Perfumer — Dominique Ropion — French, English (2018) Nez | Research Les Dispositifs olfactifs au musée [Olfactory Installations in Museums] — French (2018) … Nez is AN ONLINE PRESENCE Providing content and online services, dedicated to olfactory culture and perfume – auparfum.com More than 1,000 perfume reviews, articles and dossiers since 2007 nez-larevue.fr The latest news on olfactory and perfume culture in France and across the globe shop.auparfum.com All Nez products as well as products from partners (perfumes, books, workshops, perfume box sets, limited editions etc.) It is also The facilitator for a large and constantly expanding community, that brings together stakeholders from across the entire perfume sector (brands - all market segments - manufacturers, distributors, creators, researchers and academics, artists, institutions, professional organisations, consumers, infuencers etc.) – Nez is active on Facebook Instagram Twitter Linkedin Nez, AN ONLINE PRESENCE 150,000 3,000 visitors per month customers on to auparfum and Nez the auparfum shop Twitter 6,500 subscribers 3,000 to the “public” newsletter Linkedin 1,500 subscribers 800 to the “pro” newsletter 20,000 followers on Nez (FR, EN, IT) and auparfum’s Facebook accounts 10,000 followers on Nez and auparfum’s Instagram accounts Nez is EVENTS Nez is a partner to all events in the olfactory sector, with activity across the world, throughout the year. – Art and olfaction awards (LA) Esxence (Milan) Fragranze (Florence) Smell Festival (Bologna) WPC (Nice) Snifapaloozza (NYC) The scent (Dubai) China Beauty Expo (Shanghai) Olfaction & Perspectives Congress (Cosmetic Valley) Simppar (SFP) Rives de la Beauté (Paris) … Nez is a curator of cultural events conferences — debates — round tables — workshops publication launch events temporary exhibitions – Some highlights from a year of activities Centre Georges Pompidou — BPI / “place aux revues” magazine event series (Aurélien Guichard, Hirac Gurden, Delphine de Swardt, Boris Raux, Julie C. Fortier) Book signings / readings — Grand musée du Parfum (Jean-Claude Ellena / Dominique Ropion) 111 Perfumes Exhibition — Bar à bulles, Rives de la Beauté Conference - debate: natural/synthetic — Merle Moqueur bookshop, Bagnolet (Mathilde Laurent, Marc-Antoine Corticchiato) Art & Perfume — 104 artspace (Michel Roudnitska, Calice Becker, Francis Kurkdjian) Workshops : Villa Rose (general public /corporate) etc. Nez is AN INFLUENCER and a consumer pioneer, through Box auparfum Hundreds of subscribers, a selection of four perfumes and their reviews, every two months Nez is A PARTNER creating opportunities for stakeholders within perfumery – Nez, as a point of reference in the olfactory cultural feld, is regularly invited to create, co-create or participate in a number of projects linked to olfaction and perfumery. Through this work, it plays an intermediary role that is vital to the representation and advancement of all stakeholders. Partnerships A World Tour Through Scent (Symrise — 2018) Contemporary Perfumers / Designers Exhibition — MUDAC, Lausanne (2019) Eau de Cologne Exhibition — MIP, Grasse (2019) The 111 Perfumes Exhibition — Hong-Kong, Chine (future) Nez Projects 1 + 1 perfume collection, with each issue of Nez — 2019 Showcasing perfumes / Box auparfum Online sales / Shop auparfum Nez stockist listings (online / ofine) It is also A close partner to the world of perfume apprenticeship and a supporter of student schemes – Supplying books for open days at ESP Group sales promotions for students at ESP and ISIPCA Supplying prizes for the FOQUAL Master’s Course Regular talks at ESP, IFM and also A partner to independent perfume shops in more than 30 countries, and to French language bookshops – More than 400 bookshops in France and French-speaking countries – More than 150 retail outlets in an international network of perfumeries and fnally A key point of contact for general-interest mass media in France and abroad – With hundreds of press mentions and media appearances, Nez has become an ambassador for issues relating to olfactory culture and perfume Nez is A COORDINATOR Bringing together all operators in the olfaction and perfume sector to support its cultural development Industry Manufacturers, suppliers, packaging etc. Brands Groups, mainstream brands, niche brands, etc. Distribution Boutiques, multi-brand perfume shops, French bookshops. Professional Organisations Associations, federations etc. Education, Culture and Events Talks, festivals, museums, olfactory artists, institutions, universities, students and researchers Media, Infuencers, perfume enthusiasts, consumers In summary Nez is the international, independent and inter-disciplinary olfactory cultural movement. A point of reference for expertise in perfume and olfactory culture ofering challenging and accessible content, tailored to its audiences across the world. A facilitator to a community of professionals, infuencers and consumers It brings together all stakeholders in the perfume sector, from industry to consumers, as a creator of opportunities for the promotion of olfactory culture and its practitioners. Through the difusion of olfactory culture and perfume to the widest possible audience Nez contributes to the development, consolidation and shaping of the perfume market..
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