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Us Fine Fragrance August2019

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Us Fine Fragrance August2019 INSPIRE TOMORROW’S FRAGRANCES SOZIO INC INTRODUCTION Global fragrance sales are predicted to grow close to $70 billion by 2022, up from $37 billion in 2017. Consumers are scrutinizing what’s in the bottle and want to understand ingredients, including organic and vegan- friendly origins, and if all practices are sustainable. Gender-free fragrance is still growing, but ‘feminine’ fragrance is under radical review, with empowerment and independence being key stories. Masculinity will be next under the spotlight. Fragrance needs to embrace the internet, as younger consumers are buying beauty from social media and e- commerce. Fragrance needs to be more accessible and better ‘understood' online. Consumers are looking for creative ways to discover and wear fragrance, using lighter and localized ingredients. Experienced fragrance consumers are bolder with their selections and want personalized perfumes. Ben Lewis Giles Source: WGSN 1 MARKET LANDSCAPE - OVERVIEW GLOBAL SALES $51 bn FINE FRAGRANCE GLOBAL GROWTH ↑ +2.4 Source: Euromonitor International US $8.4 BRAZIL $6.9 TOP 5 COUNTRIES GERMANY FRANCE $2.7 UK $2.6 $2.5 Source: Euromonitor International SNAPSHOT GENDER BREAKDOWN 32 % 15 % 53 % Source: Michael Edwards 2 MARKET LANDSCAPE - TOP 2018 FRAGRANCES ! WOMEN’S Coco Mademoiselle Chance La Vie Est Belle Daisy Light Blue $140.2 MM $122.4 MM $81.3 MM $76.4 MM $61.9 MM MEN’S Bleu de Chanel Acqua di Gio Sauvage YSL Y Armani Code $113.2 MM $110.1 MM $90.8 MM $41.3 MM $40.7 MM 3 MARKET LANDSCAPE - TOP NEW 2018 LAUNCHES ! WOMEN’S Coco Mademoiselle Intense Daisy Love Coach Floral Joy Dior Versace Dylan $21.7 MM $18.44 MM $17.7 MM $15.6 MM Blue Pour Femme $12.2 MM MEN’S Acqua di Gio Absolu Polo Ultra Blue One Million Lucky Jimmy Choo Man Blue Prada Luna Rossa Black $24.6 MM $8.5 MM $8.1 MM $5.6 MM $5.5 MM 4 TRENDS - IMMERSIVE EXPERIENCES CONNECTING THROUGH CREATIVITY Fragrance brands are experimenting with immersive pop-up retail concepts to connect with new consumers and create more experiential sampling opportunities. 72% of Millennials say they’d like to increase their spending on experiences rather than physical things, pointing to a move away from materialism and a growing appetite for real-life experiences Source: Harris Group Lancôme Diptyque Chanel Harvey Nichols 5 TRENDS - CLEAN CHEMISTRY LIFESTYLE INSPIRATION The impact of clean eating and the wellness industry has placed fragrance under the spotlight for both sustainability and ingredient transparency. Target Henry Rose CLEAN CL EA N Phlur Skylar 6 TRENDS - ZERO WASTE SUSTAINABLE EFFORTS Brands in the fragrance space are focusing their efforts to give back to nature, find alternative and innovative ways to reduce pollution, or to tangibly transform communities to double-down on sustainability. Sana Jardin Floral Street Kierin NYC Bulgari 7 TRENDS - NOVEL FORMATS FRAGRANCE ON THE GO The drive towards new experiences in scent is seeing perfume houses create products that are useful as well as beautiful. Busy lifestyles require compact and functional scent applications for the busy, time-poor or on-the-go consumer. By Kilian Kiko Milano Victoria’s Secret Amkiri Chanel Kenzo 8 TRENDS - SCENTSPLORATION NEW EXPERIENCES Brands are using unique and unconventional ways to satisfy the senses. With more psychological studies confirming the pleasing power of sensorial satisfaction, our connection to products is enhanced with strange textures and unexpected applications. Perfume Sucks Step Aboard Milano Maison Bo Thoo Heretic 9 TRENDS - UNIQUE PACKAGING UNTRADITIONAL PACKAGING In the age of social media, the packaging matters just as much as what’s inside it; vibrant colors, intricate designs, playful themes, and bold statements help engage with and immerse shoppers in a brand’s world before the fragrance has even been used. Lancôme Paco Rabanne Carolina Herrera Cosmopolitan Moschino Gucci 10 TRENDS - FRAGRANCE PRIMERS GENTLE BOOSTERS Alongside the rise of customizable cosmetics, a number of brands have taken a liking to "boosters" that have the potential to let the end consumer enhance or amplify the efficacy of a product. D.S. & Durga Maison Margiela Scentivent Carolina Herrera Canvas & Concrete 11 for WOMEN 12 SHADES for WOMEN OF PINK 01 02 DELICATE COZY BLOSSOM LAND 13 SHADES OF PINK MOODBOARD & COLORS 14 SHADES OF PINK - DELICATE BLOSSOM FEMININE ❋ INTENSE ❋ BRIGHT Fragrances that are reviving a classic style in a modern age with florals that are truly fresher and lighter. The floral accords are blended with citrus, juicy fruits and some musky woods in the base. 15 SHADES OF PINK - DELICATE BLOSSOM MARKET PRODUCTS Carat L’Interdit Si Fiori Eau de Givenchy CARTIER GIVENCHY GIORGIO ARMANI Rosée GIVENCHY EDP EDT EDP EDT L’Eau Rosée Her Blossom Amo Flowerful Mon Guerlain MIU MIU BURBERRY S. FERRAGAMO GUERLAIN EDT EDT EDP EDP Florale 16 SHADES OF PINK - DELICATE BLOSSOM FRAGRANCE BELLA BLOOM SZUSM000186 Top Apple, Crisp Pear, Grapefruit, Lush Greens Middle Fresh Rose, Peony, Violet, Muguet, Freesia Base Amber, Woody, White Musks FLORAL FRUITY FLORAL 17 SHADES OF PINK - COZYLAND MILKY ❋ SWEET ❋ NUTTY Sweet notes are becoming more sophisticated and nourishing bringing warmth and coziness to the fragrance. Cereals, grains and nuts are key. 18 SHADES OF PINK - COZYLAND MARKET PRODUCTS English Field ‘s Collection Idôle Almond Blossom JO MALONE LANCÔME BATH & BODY WORKS EDC EDP FRAGRANCE MIST Pure XS Poison Girl Cloud Dans Ma Bulle PACO RABANNE Unexpected DIOR ARIANA GRANDE CARVEN EDP EDP EDP EDP 19 SHADES OF PINK - COZYLAND FRAGRANCE BLUSH SKY SZUSM000184 Top Fruity, Floral, Lily of the Valley Middle Milky Notes Cereals Base Tonka Bean Vanilla Sandalwood ORIENTAL SWEET ORIENTAL 20 AWAY for WOMEN EVERYDAY 01 02 UNDER TROPIC THE SUN DELIGHT 21 AWAY EVERYDAY MOODBOARD & COLORS 22 AWAY EVERYDAY - UNDER THE SUN SOLEIL ❋ CITRUS ❋ SEA Like if beach days never end the solar flowers are keeping them in a bottle. Combined with citrus and aquatic notes providing a good feeling. 23 AWAY EVERYDAY - UNDER THE SUN MARKET PRODUCTS Shade of Sunrise Sun Rising Sun Daisy Dream ISSEY MIYAKE D&G SHISEIDO Sunshine M.JACOB EDT EDT EDT EDT Sundazed Frangipani Flower Solar Blossom BYREDO JO MALONE CLEAN RESERVE EDP Cologne EDP 24 AWAY EVERYDAY - UNDER THE SUN FRAGRANCE SOLAR MIST SZUSM000185 Top Bergamot, Petitgrain, Fresh Greens Middle Gardenia, Lilac, Neroli, Tuberose, Jasmine Base Amber, Vanilla, Tonka Bean, Coconut, Musks CITRUS SOLAR CITRUS 25 AWAY EVERYDAY - TROPICAL DELIGHT EXOTIC ❋ JUICY ❋ SPARKLING Tropical fragrances with fruity and floral notes conjure up summer holidays in exotic locations around the world. Giving you smile and bringing happiness into your life! 26 AWAY EVERYDAY - TROPICAL DELIGHT MARKET PRODUCTS Very Sexy Now 1902 Coconut Fizz Wild Palm & Beach BERDOUES GUERLAIN VICTORIA’S SECRET EDT EDT EDT Bella Escapade Exotique Miami Blossom NINA RICCI ROCHAS ESCADA EDT EDT EDT 27 AWAY EVERYDAY - TROPICAL DELIGHT FRAGRANCE PARADISE SPARKLE SZUSM000187 Top Bergamot, Zesty Lime, Blackcurrant Middle Fruity, Exotic Green, Pink Rhubarb, Palm, Kiwi Base Hibiscus, Roses, White Musk FRUITY CITRUS FRUITY 28 CALL ME for WOMEN MADAME 01 02 EMPOWER BOLD -MENT & GLAM 29 CALL ME MADAME FEMINIST REBELLION ‘Feminine’ fragrance is undergoing a significant makeover, from formulas to marketing. Brands are rapidly updating their views on womanhood. A new narrative on feminism is already emerging. Calvin Klein The Beautiful Mind Series Givenchy Maison Martin Margiela Ralph Lauren 30 CALL ME MADAME MOODBOARD & COLORS 31 CALL ME MADAME - EMPOWERMENT WOODS ❋ MOSS ❋ AMBER The chypre and oriental fragrances are boosted by elegant and refined woody notes creating a strong wake. Warmer notes in the base with amber, sweet spices and honey notes. 32 CALL ME MADAME - EMPOWERMENT MARKET PRODUCTS Dance with Repetto Moscow Mule Mon Guerlain REPETTO JULIETTE HAS A GUN GUERLAIN EDP EDP EDT Escapade Exotique Miss Dior ROCHAS CHRISTIAN DIOR EDT EDT 33 CALL ME MADAME - EMPOWERMENT FRAGRANCE FATALE SZUSM000188 Top Bergamot, Mandarin, Orange, Bergamot Middle Ylang, Rose, Jasmine, Mimosa, Vanilla Orchid Base Oakmoss, Patchouli, Tonka Bean, Vetiver, Musks CHYPRE ORIENTAL CHYPRE 34 CALL ME MADAME - BOLD & GLAM BERRY ❋ BOOZY ❋ JUICY Crimson berries have been added to oriental and floral fragrances giving them a boozy effect. Red berries, black berries, plums and cherries are the queen. 35 CALL ME MADAME - BOLD & GLAM MARKET PRODUCTS 212 VIP Rosé Extra In Love with you Narciso Rouge CAROLINA HERRERA ARMANI NARCISO RODRIGUEZ EDP EDP EDP Yes I Am Pink First Muddled Plum Lost Cherry CACHAREL MOLTON BROWN TOM FORD EDP EDT EDP 36 CALL ME MADAME - BOLD & GLAM FRAGRANCE NOIR ELIXIR SZUSM000189 Top Nectar, Mandarin, Citrus, Red Berry Middle Elemi, Jasmine, Orange Blossom Base Praline, Milky, Vetiver, Vanilla, Boozy Notes GOURMAND OREINTAL 37 for MEN 38 WARM for MEN NOTES 01 02 SWEET HOT ADDICTION SPICES 39 WARM NOTES MOODBOARD & COLORS 40 WARM NOTES - SWEET ADDICTION AMBER ❋ VANILLA ❋ RESINS A sensual and intense fragrance built with ambery sweet base notes: amber, benzoin, Peru balm, incense, labdanum… Hint of vanilla, cocoa or even coffee is making the accord so addictive. 41 WARM NOTES - SWEET ADDICTION MARKET PRODUCTS Guess 1981 For Men Gentleman L’Homme Idéal GUESS GIVENCHY Intense EDT EDP GUERLAIN EDP Amber Gold Euphoria Luna Rossa Black Uomo Signature CALVIN KLEIN PRADA SALVATORE EDP EDP FERRAGAMO EDP 42 WARM NOTES - SWEET ADDICTION FRAGRANCE WILD ROUGE SZUSM000190 Top Citrus Blossom, Lemon, Fresh Middle Warm Spices, Cinnamon, Aromatic Herbs
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