INSPIRE TOMORROW’S FRAGRANCES
SOZIO INC INTRODUCTION
Global fragrance sales are predicted to grow close to $70 billion by 2022, up from $37 billion in 2017.
Consumers are scrutinizing what’s in the bottle and want to understand ingredients, including organic and vegan- friendly origins, and if all practices are sustainable.
Gender-free fragrance is still growing, but ‘feminine’ fragrance is under radical review, with empowerment and independence being key stories. Masculinity will be next under the spotlight.
Fragrance needs to embrace the internet, as younger consumers are buying beauty from social media and e- commerce. Fragrance needs to be more accessible and better ‘understood' online.
Consumers are looking for creative ways to discover and wear fragrance, using lighter and localized ingredients. Experienced fragrance consumers are bolder with their selections and want personalized perfumes.
Ben Lewis Giles Source: WGSN
1 MARKET LANDSCAPE - OVERVIEW
GLOBAL SALES $51 bn FINE FRAGRANCE GLOBAL GROWTH ↑ +2.4
Source: Euromonitor International
US $8.4 BRAZIL $6.9 TOP 5 COUNTRIES
GERMANY FRANCE $2.7 UK $2.6 $2.5
Source: Euromonitor International
SNAPSHOT GENDER BREAKDOWN
32 % 15 % 53 %
Source: Michael Edwards
2 MARKET LANDSCAPE - TOP 2018 FRAGRANCES !
WOMEN’S
Coco Mademoiselle Chance La Vie Est Belle Daisy Light Blue $140.2 MM $122.4 MM $81.3 MM $76.4 MM $61.9 MM
MEN’S
Bleu de Chanel Acqua di Gio Sauvage YSL Y Armani Code $113.2 MM $110.1 MM $90.8 MM $41.3 MM $40.7 MM
3 MARKET LANDSCAPE - TOP NEW 2018 LAUNCHES !
WOMEN’S
Coco Mademoiselle Intense Daisy Love Coach Floral Joy Dior Versace Dylan $21.7 MM $18.44 MM $17.7 MM $15.6 MM Blue Pour Femme $12.2 MM
MEN’S
Acqua di Gio Absolu Polo Ultra Blue One Million Lucky Jimmy Choo Man Blue Prada Luna Rossa Black $24.6 MM $8.5 MM $8.1 MM $5.6 MM $5.5 MM
4 TRENDS - IMMERSIVE EXPERIENCES
CONNECTING THROUGH CREATIVITY
Fragrance brands are experimenting with immersive pop-up retail concepts to connect with new consumers and create more experiential sampling opportunities.
72% of Millennials say they’d like to increase their spending on experiences rather than physical things, pointing to a move away from materialism and a growing appetite for real-life experiences
Source: Harris Group
Lancôme Diptyque
Chanel Harvey Nichols
5 TRENDS - CLEAN CHEMISTRY
LIFESTYLE INSPIRATION
The impact of clean eating and the wellness industry has placed fragrance under the spotlight for both sustainability and ingredient transparency.
Target Henry Rose CLEAN CL EA N Phlur Skylar
6 TRENDS - ZERO WASTE
SUSTAINABLE EFFORTS
Brands in the fragrance space are focusing their efforts to give back to nature, find alternative and innovative ways to reduce pollution, or to tangibly transform communities to double-down on sustainability.
Sana Jardin
Floral Street Kierin NYC Bulgari
7 TRENDS - NOVEL FORMATS
FRAGRANCE ON THE GO
The drive towards new experiences in scent is seeing perfume houses create products that are useful as well as beautiful. Busy lifestyles require compact and functional scent applications for the busy, time-poor or on-the-go consumer.
By Kilian
Kiko Milano
Victoria’s Secret
Amkiri Chanel Kenzo
8 TRENDS - SCENTSPLORATION
NEW EXPERIENCES
Brands are using unique and unconventional ways to satisfy the senses. With more psychological studies confirming the pleasing power of sensorial satisfaction, our connection to products is enhanced with strange textures and unexpected applications.
Perfume Sucks Step Aboard Milano
Maison Bo
Thoo Heretic
9 TRENDS - UNIQUE PACKAGING
UNTRADITIONAL PACKAGING
In the age of social media, the packaging matters just as much as what’s inside it; vibrant colors, intricate designs, playful themes, and bold statements help engage with and immerse shoppers in a brand’s world before the fragrance has even been used.
Lancôme Paco Rabanne Carolina Herrera
Cosmopolitan Moschino Gucci
10 TRENDS - FRAGRANCE PRIMERS
GENTLE BOOSTERS
Alongside the rise of customizable cosmetics, a number of brands have taken a liking to "boosters" that have the potential to let the end consumer enhance or amplify the efficacy of a product.
D.S. & Durga Maison Margiela Scentivent
Carolina Herrera Canvas & Concrete
11 for WOMEN
12 SHADES for WOMEN OF PINK
01 02
DELICATE COZY BLOSSOM LAND
13 SHADES OF PINK
MOODBOARD & COLORS
14 SHADES OF PINK - DELICATE BLOSSOM
FEMININE ❋ INTENSE ❋ BRIGHT Fragrances that are reviving a classic style in a modern age with florals that are truly fresher and lighter. The floral accords are blended with citrus, juicy fruits and some musky woods in the base.
15 SHADES OF PINK - DELICATE BLOSSOM
MARKET PRODUCTS
Carat L’Interdit Si Fiori Eau de Givenchy CARTIER GIVENCHY GIORGIO ARMANI Rosée GIVENCHY EDP EDT EDP EDT
L’Eau Rosée Her Blossom Amo Flowerful Mon Guerlain MIU MIU BURBERRY S. FERRAGAMO GUERLAIN EDT EDT EDP EDP Florale
16 SHADES OF PINK - DELICATE BLOSSOM
FRAGRANCE BELLA BLOOM SZUSM000186
Top Apple, Crisp Pear, Grapefruit, Lush Greens
Middle Fresh Rose, Peony, Violet, Muguet, Freesia
Base Amber, Woody, White Musks FLORAL FRUITY FLORAL
17 SHADES OF PINK - COZYLAND
MILKY ❋ SWEET ❋ NUTTY Sweet notes are becoming more sophisticated and nourishing bringing warmth and coziness to the fragrance. Cereals, grains and nuts are key.
18 SHADES OF PINK - COZYLAND
MARKET PRODUCTS
English Field ‘s Collection Idôle Almond Blossom JO MALONE LANCÔME BATH & BODY WORKS EDC EDP FRAGRANCE MIST
Pure XS Poison Girl Cloud Dans Ma Bulle PACO RABANNE Unexpected DIOR ARIANA GRANDE CARVEN EDP EDP EDP EDP
19 SHADES OF PINK - COZYLAND
FRAGRANCE BLUSH SKY SZUSM000184
Top Fruity, Floral, Lily of the Valley
Middle Milky Notes Cereals
Base Tonka Bean Vanilla Sandalwood ORIENTAL SWEET ORIENTAL
20 AWAY for WOMEN EVERYDAY
01 02
UNDER TROPIC THE SUN DELIGHT
21 AWAY EVERYDAY
MOODBOARD & COLORS
22 AWAY EVERYDAY - UNDER THE SUN
SOLEIL ❋ CITRUS ❋ SEA Like if beach days never end the solar flowers are keeping them in a bottle. Combined with citrus and aquatic notes providing a good feeling.
23 AWAY EVERYDAY - UNDER THE SUN
MARKET PRODUCTS
Shade of Sunrise Sun Rising Sun Daisy Dream ISSEY MIYAKE D&G SHISEIDO Sunshine M.JACOB EDT EDT EDT EDT
Sundazed Frangipani Flower Solar Blossom BYREDO JO MALONE CLEAN RESERVE EDP Cologne EDP
24 AWAY EVERYDAY - UNDER THE SUN
FRAGRANCE SOLAR MIST SZUSM000185
Top Bergamot, Petitgrain, Fresh Greens
Middle Gardenia, Lilac, Neroli, Tuberose, Jasmine
Base Amber, Vanilla, Tonka Bean, Coconut, Musks CITRUS SOLAR CITRUS
25 AWAY EVERYDAY - TROPICAL DELIGHT
EXOTIC ❋ JUICY ❋ SPARKLING Tropical fragrances with fruity and floral notes conjure up summer holidays in exotic locations around the world. Giving you smile and bringing happiness into your life!
26 AWAY EVERYDAY - TROPICAL DELIGHT
MARKET PRODUCTS
Very Sexy Now 1902 Coconut Fizz Wild Palm & Beach BERDOUES GUERLAIN VICTORIA’S SECRET EDT EDT EDT
Bella Escapade Exotique Miami Blossom NINA RICCI ROCHAS ESCADA EDT EDT EDT
27 AWAY EVERYDAY - TROPICAL DELIGHT
FRAGRANCE PARADISE SPARKLE SZUSM000187
Top Bergamot, Zesty Lime, Blackcurrant
Middle Fruity, Exotic Green, Pink Rhubarb, Palm, Kiwi
Base Hibiscus, Roses, White Musk FRUITY CITRUS FRUITY
28 CALL ME for WOMEN MADAME
01 02
EMPOWER BOLD -MENT & GLAM
29 CALL ME MADAME
FEMINIST REBELLION
‘Feminine’ fragrance is undergoing a significant makeover, from formulas to marketing. Brands are rapidly updating their views on womanhood. A new narrative on feminism is already emerging.
Calvin Klein The Beautiful Mind Series
Givenchy
Maison Martin Margiela Ralph Lauren
30 CALL ME MADAME
MOODBOARD & COLORS
31 CALL ME MADAME - EMPOWERMENT
WOODS ❋ MOSS ❋ AMBER The chypre and oriental fragrances are boosted by elegant and refined woody notes creating a strong wake. Warmer notes in the base with amber, sweet spices and honey notes.
32 CALL ME MADAME - EMPOWERMENT
MARKET PRODUCTS
Dance with Repetto Moscow Mule Mon Guerlain REPETTO JULIETTE HAS A GUN GUERLAIN EDP EDP EDT
Escapade Exotique Miss Dior ROCHAS CHRISTIAN DIOR EDT EDT
33 CALL ME MADAME - EMPOWERMENT
FRAGRANCE FATALE SZUSM000188
Top Bergamot, Mandarin, Orange, Bergamot
Middle Ylang, Rose, Jasmine, Mimosa, Vanilla Orchid
Base Oakmoss, Patchouli, Tonka Bean, Vetiver, Musks CHYPRE ORIENTAL CHYPRE
34 CALL ME MADAME - BOLD & GLAM
BERRY ❋ BOOZY ❋ JUICY Crimson berries have been added to oriental and floral fragrances giving them a boozy effect. Red berries, black berries, plums and cherries are the queen.
35 CALL ME MADAME - BOLD & GLAM
MARKET PRODUCTS
212 VIP Rosé Extra In Love with you Narciso Rouge CAROLINA HERRERA ARMANI NARCISO RODRIGUEZ EDP EDP EDP
Yes I Am Pink First Muddled Plum Lost Cherry CACHAREL MOLTON BROWN TOM FORD EDP EDT EDP
36 CALL ME MADAME - BOLD & GLAM
FRAGRANCE NOIR ELIXIR SZUSM000189
Top Nectar, Mandarin, Citrus, Red Berry
Middle Elemi, Jasmine, Orange Blossom
Base Praline, Milky, Vetiver, Vanilla, Boozy Notes GOURMAND OREINTAL
37 for MEN
38 WARM for MEN NOTES
01 02
SWEET HOT ADDICTION SPICES
39 WARM NOTES
MOODBOARD & COLORS
40 WARM NOTES - SWEET ADDICTION
AMBER ❋ VANILLA ❋ RESINS A sensual and intense fragrance built with ambery sweet base notes: amber, benzoin, Peru balm, incense, labdanum… Hint of vanilla, cocoa or even coffee is making the accord so addictive.
41 WARM NOTES - SWEET ADDICTION
MARKET PRODUCTS
Guess 1981 For Men Gentleman L’Homme Idéal GUESS GIVENCHY Intense EDT EDP GUERLAIN EDP
Amber Gold Euphoria Luna Rossa Black Uomo Signature CALVIN KLEIN PRADA SALVATORE EDP EDP FERRAGAMO EDP 42 WARM NOTES - SWEET ADDICTION
FRAGRANCE WILD ROUGE SZUSM000190
Top Citrus Blossom, Lemon, Fresh
Middle Warm Spices, Cinnamon, Aromatic Herbs
Base Labdanum, Patchouli, Moss, Amber, Vanilla ORIENTAL SPICY ORIENTAL
43 WARM NOTES - HOT SPICES
PICANTE ❋ CONTRASTED ❋ EXOTIC Asserting the character of a unique fragrance, warm spices are highlighted in the oriental accords. Put the spotlight on: pimento, pepper, cinnamon, clove, nutmeg and anise.
44 WARM NOTES - HOT SPICES
MARKET PRODUCTS
Wanted by Night JOOP! Absolute Stronger with You AZZARO JOOP! Intensely EDP EDP EMPORIO ARMANI EDP
For Him Bleu Noir Aqua Kenzo Pour Azzar pour Homme NARCISO RODRIGUEZ Homme Hot Pepper EDP KENZO AZZARO EDT EDP 45 WARM NOTES - HOT SPICES
FRAGRANCE FIRE & ICE SZUSM000191
Top Frozen Fern, Lemon, Petitgrain, Iced Pineapple
Middle Fiery Spices, Cool Mint, Vetiver, Fir Needles
Base Smoky Woods, White Birch, Warm Amber, Oakmoss, Musks SPICY WOODY
46 ON THE for MEN EARTH
01 02
COASTAL FRESH VIBES GARDEN
47 ON THE EARTH
MOODBOARD & COLORS
48 ON THE EARTH - COASTAL VIBES
SEA SALT ❋ CITRUS ❋ WOOD Fragrances are taking a new step on the freshness adding mineral salty nuances, bright-zesty citrus and aquatic woody notes to the blend.
49 ON THE EARTH - COASTAL VIBES
MARKET PRODUCTS
Freshwater Y L’Eau Super Majeure d’Issey BATH & BODY WORKS YSL ISSEY MIYAKE EDT EDP EDP
Polo Ultra Blue Chrome Aqua Strictly Fresh RALPH LAUREN AZZARO JILL SANDER EDT EDT EDT
50 ON THE EARTH - COASTAL VIBES
FRAGRANCE RIVIERA SZUSM000192
Top Lemon, Mandarin, Apple, Marine, Sea Salt, Mineral
Middle Aquatic Floral, Lavender, Herbal, Watery Greens
Base Driftwood, Amber, Sea Moss, Musks AQUATIC WOODY AQUATIC
51 ON THE EARTH - FRESH GARDEN
HERBS ❋ FLOWERS ❋ LEAVES Synonymous with naturalness and bringing greenery & freshness to the fragrance. The fresh cut botanicals have been overdosed in the compositions: basil, thyme, artemisia, mint, parsley, sage, coriander…
52 ON THE EARTH - FRESH GARDEN
MARKET PRODUCTS
Sauvage Mr. Burberry Indigo L’Homme Idéal Cool Explorer DIOR BURBERRY GUERLAIN MONTBLANC EDP EDT EDT EDP
Lempicka Green Lover Eau De Minthé 1881 Essentiel LOLITA LEMPICKA DIPTYQUE CERRUTI EDT EDP EDT
53 ON THE EARTH - FRESH GARDEN
FRAGRANCE INVIGORATE SZUSM000193
Top Citrus, Lemon, Mint, Fresh Notes
Middle Green Notes, Tomato Leaf
Base Moss, Foliage, Ambery Woods AROMATIC FRESH AROMATIC
54 for ALL
55 FOR ALL
‘ALLCLUSIVE’ TARGETING
Fragrance companies are now adapting their offerings in order to reach a more diverse audience and cater to the needs of all groups. Consumers want versatility as well as diversity in choice.
50% of American millennials do not believe that gender exists, and of those surveyed, approximately 70% do not believe that gender can define an individual.
Source: Ipsos Connect 2016, Intelligence Group, YouGov Gucci Maison Francis Kurkdjian
Louis Vuitton Molton Brown Chanel
56 FOR ALL
SCENTS TO SEDUCE
Sensuality is achieved by using deep sensual chords. Currently, we are seeing sandalwood, musk, vanilla and orris blended with sweet fruit and floral touches in fragrances that envelop us in their heady presence.
UERMI
Aether
Nasomatto
Heretic
Francesca Bianchi
57 FOR ALL
INNER HARMONY
What used to be a luxurious fragrance is now made functional with the addition of specific aromas and compounds that are clinically proven to enhance brain function and mental well-being.
The Nue Co. Heretic Parfum Osea
58 LIFE for ALL IS LIFE
01 02 03
LIKE A RITUAL UNEX- SKIN OF TEA -PECTED
59 LIFE IS LIFE
MOODBOARD & COLORS
60 LIFE IS LIFE - LIKE A SKIN
MUSKY ❋ POWDER ❋ PETALS These fagrances are made with orris roots, creamy sandalwood and an abundance of white musks creating a natural fusion with the skin. Elegant, comforting and certainly made for all skin tones.
61 ON THE EARTH - LIKE A SKIN
MARKET PRODUCTS
You Fleur de Peau Tears of Iris GLOSSIER DIPTYQUE GUCCI EDP EDP EDP
Orris Tattoo Nitro Noir Emerald Musk PARLE MOI DE KIERIN NYC CAROLINA HERRERA PARFUM EDT EDP EDP 62 ON THE EARTH - LIKE A SKIN
FRAGRANCE NUDE SZUSM000194
Top Aldehydes, Bergamot, Pink Pepper
Middle Iris, Violet, Leaves, Rose, Earthy, Carrot
Base Orris, Amber, Leather, Sandalwood, White Musks MUSKY WOODY
63 LIFE IS LIFE - RITUAL OF TEA
HERBS ❋ FLOWERS ❋ SPICES Every single country and culture has their own story about tea! Coming from all around the world, teas are well-known ingredients used in the food and beauty industry. Black, green, blue… multiple colors and combinations are possible.
64 ON THE EARTH - RITUAL OF TEA
MARKET PRODUCTS
Raspberry & Matcha Green Tea Eau Fraiche Thé Vert Aqua Sacrae L’OCCITANE YVES ROCHER LE COUVENT DES MINIMES EDT EDT EDT
Matcha Lemon Lost in the City Strictly Fresh TEOLOGY MILLER HARRIS JILL SANDER EDT EDP EDT
65 ON THE EARTH - RITUAL OF TEA
FRAGRANCE TEA-RAPY SZUSM000195
Top Fresh Bergamot, Sparkling Orange, Pear, Acai Berry
Middle Green Tea, Cactus Blossoms, Pineapple Leaves
Base Blonde Woods, White Musks GREEN CITRUS
66 LIFE IS LIFE - UNEXPECTED
EXOTIC ❋ UNIQUE ❋ SUPERINGREDIENT Lots of niche and indie brands are offering unisex or non gender fragrances daring to play with new and innovative ingredients rarely used in the world of perfumes and/or unique association.
67 ON THE EARTH - UNEXPECTED
MARKET PRODUCTS
Bana Banana Eau de Citron Noir Tropical Cherimoya L’ARTISAN PARFUMEUR HERMES JO MALONE EDP Cologne Cologne
Cocoa Woods Concrete Pacific Lime NEST COMME DES GARÇONS ATELIER COLOGNE EDP EDP Cologne
68 ON THE EARTH - UNEXPECTED
FRAGRANCE TONKA DAVANA SZUSM000196
Top Plum, Raspberry, Black Currant, Davana
Middle Hazelnut, Cardamom, Rose, Coconut
Base Rich Amber, Wild Vetiver, Tobacco Woods ORIENTAL FRUITY ORIENTAL
69 FRAGRANCE RECAP
Gender Theme Concept Name Reference Olfactive Family
Delicate Blossom Bella Bloom SZUSM000186 Floral Fruity SHADES OF PINK CozyLand Blush Sky SZUSM000184 Oriental Sweet
Under the Sun Solar Mist SZUSM000185 Citrus Solar AWAY EVERYDAY Tropic delight Paradise Sparkle SZUSM000187 Fruity Citrus WOMEN Empowerment Fatale SZUSM000188 Chypre Oriental CALL ME MADAME Bold & Glam Noir Elixir SZUSM000189 Oriental Fruity
Sweet Addiction Wild Rouge SZUSM000190 Oriental Spicy WARM NOTES Hot Spices Fire & Ice SZUSM000191 Spicy Woody
MEN Coastal Vibes Riviera SZUSM000192 Aquatic Woody ON THE EARTH Fresh Garden Invigorate SZUSM000193 Aromatic Fresh
Like a Skin Nude SZUSM000194 Musky Woody LIFE IS Ritual of tea Tea-Rapy SZUSM000195 Green Citrus LIFE ALL Unexpected Tonka Davana SZUSM000196 Oriental Fruity
70 ∙ Perfume your world ∙
Europe, Africa and Middle East Sozio SAS
6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98
Latin & North America Sozio Inc
51 Ethel Road West Piscataway, NJ 08854 USA Phone: (+1) 732 572 5600 Fax: (+1) 732 572 0944
Asia J&E Sozio Asia Ltd
Unit C6, 15/F, TML Tower No.3 Hoi Shing Road - Tsuen Wan, N.T. Hong Kong Phone: (852) 2111 0842 Fax: (852) 2111 0942