Press Release: Fresh, Clean & Profoundly Sensual BLEU De

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Press Release: Fresh, Clean & Profoundly Sensual BLEU De

825 Seventh Avenue New York, NY 10019 Tel: 212-474-0000 Fax: 212-474-0003 Website: www.mecglobal.com Press Release: Fresh, Clean & Profoundly Sensual BLEU de CHANEL Contact: Kisha S. Facey (0730) June 4, 2010 Picture it... Paris, France in the 1930’s. The beautiful Eiffel Tower in the background and the Louvre filled with exquisite art paintings. The famed soprano opera singer Jane Bathori can be heard throughout the cafes. The French natives are buzzing about the new women’s fragrance developed by Borjois Paris, “Soirée à Paris” (Evening in Paris). An unforgettable provocative fragrance with a rich floral bouquet and a hint of wood scents. This eau de perfume deemed to be worn by a maximum number of women all over the world. Picture it… Paris, France in 2010 Chanel has re-launched the Soirée à Paris but with a twist, its for men! “Bleu de Chanel” will debut in France on August 19, 2010. It will be distributed in the U.S. on September 10, 2010. The eau de toilette spray will be offered in a 50 and 100ml bottles. The striking square cobalt blue bottle is a timeless classic yet a rare modern day romantic fragrance. Developer Jacques Polge, wanted to keep the original scent of the Soirée à Paris adding masculinity aroma. The blended Bleu de Chanel scents are various woods with added hints of nutmeg, peppermint, citrus, ginger and jasmine. This will allure just about any woman who knows a good fragrance when she smells it. The :30 commercials will begin airing in France during mid-July. The U.S. premiere airing will be October 25, 2010 during an episode of “Dancing With The Stars”. It will feature French actor Gaspard Ulliel who starred in the 2007 American thriller “Hannibal Rising”. The commercial is being directed by the Academy Award film director Martin Scorsese. Bleu de Chanel gift sets will debut during the holiday season. If you would like early samples contact Chanel SA at 135, Avenue Charles de Gaulle, 92521 Neuilly- sur-Seine Cedex, France. For more information contact Media Relations, Jessica Santiago at 212-474-0974, [email protected] .

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