2018

Making Pictures Beautiful©since 1989 1 CONTENTS MADE IN DORSET SPRING2018

Introduction...... 5 Responsibility...... 6-7

Printing & Reprographic...... 8-9 Print and Frame...... 10 Printed Canvas...... 11 Custom Framing...... 12 Framing Standards...... 13 U-frame vs We-Frame...... 14 Collection and Delivery...... 15 Mounts...... 16 Mount Colours ...... 18 Backing boards ...... 26 Glazing...... 27-30 Timber...... 31-32 FSC Base Moulding Shapes...... 34-40 Combination Mouldings...... 41-48 Box Frames...... 49

Finishes...... 50-71 Flat Colour Finishes...... 51 An Evening near Win Green by Nicholas Hely Hutchinson Grainy Finishes...... 52 Stain and Lacquer Finishes...... 33 Gesso...... 56 Bole...... 57 Water ...... 60 Bole & Gilding...... 61 “Art is limitation. Barndoor© Finishes...... 65 ACUTS...... 69 The essence of every picture is the frame.” Fabric Frames...... 71

G.K. Chesterton, Orthodoxy Factory Finished Frames 9000 Range...... 72-80 Non-FSC® Frames...... 81-98

Collection and Delivery...... back cover

2 3 INTRODUCTION

A LITTLE HISTORY Pictureframes of Shaftesbury Ltd

Hope Elletson started a picture framing business in his garden shed in Salisbury, in 1989. Soon after starting, he moved into a large workshop in an old grain store on a working farm where he built the business for the next ten years.

The first version of Pictureframes.co.uk went live in 1997 at which point it was the only picture framing website in the UK.

The company moved to it’s current location on the Wincombe Business Park in Shaftesbury in 2000, and started a fine art and photographic printing service alongside the framing services in 2006.

PictureFrames works for private customers, artists, galleries and corporate customers which include Disney, P&O Cruises, Guinness World Records, Buckingham Palace and Rolls Royce Motor Cars.

4 5 RESPONSIBILITY HEART & SOUL EXHIBITION

World famous wildlife artist Gary Hodges chose PictureFrames to frame all of the work in his 2016 Heart & Soul Exhibition. The 6 day show at central London’s Mall Galleries every pictureframe we make raised over £303,000 for two charities– the Born free Foundation and the Environmental Investigation Agency. starts life as a tree ... and we take that as seriously as the art within

WHAT DOES IT MEAN TO BE FSC® Certified

What difference does it make to you whether your picture frames (and their mounts, any printing paper, backing back boards etc – anything timber based) are made from FSC certified wood? Well, I can’t say for sure what you would be getting otherwise, only… Gary Hodges and Virginia McKenna at the Heart and Soul Exhibition.

What you’re not getting with the certification: Here’s what Gary had to say about PictureFrames: ‘When planning my recent solo exhibition in aid of elephants, of course we wanted everything • Slave labour used in production to be as environmentally friendly as possible. After some research online, we found the • Destruction of habitat for endangered species perfect match for our goal with the frames… pictureframes.co.uk Amazingly, they are the • Destruction of indigenous peoples’ traditional way of life only fully FSC® (Forest Stewardship Council®) certified framer in the whole of Europe, meaning • Pollution of Forest regions everything they use, from frames to backing board, comes from sustainably managed forests. • Over-harvesting of Forestry adding to climate change On top of all this, the frames were beautifully crafted, with seamless corners and in the PictureFrames is the only full service bespoke picture exact colour white we wanted. It was a huge exhibition, but the 174 framed pictures were all framing & printing company in the world who is certified delivered without fuss on the dates requested. We will definitely be using this friendly company by the Forest Stewardship Council® (FSC®). again for my next exhibition!’ 6 7 REPROGRAPHIC PRINTING Reproduction of Artwork Before we can reproduce an artwork, we first have to The Printer - Canon iPF 8400 create a digital file to print from. When we started printing in 2006, we chose Although we have the very best equipment to aid the Canon range of printers over any others in colour matching etc, this is still a highly skilled on the market because they are seven channel process where our printing technicians will work machines whereas most others at the time were closely with the artist to get the desired result. only four. All printers use the CMYK channels There are two possible means of “capturing” the but Canon also have RGB. As a result of having image - scanning and photography. all of the colours in the spectrum rather than just the primaries, we believe that these printers offer a broader colour gamut. Scanning Image editing We use a high resolution flatbed scanner which works Our printing technicians are highly brilliantly for watercolours, pastels, old photographs, skilled in Photoshop and regularly: Canon Professional Inks pastels, charcoals, prints and most collages. restore photographs; We only ever use the Canon Lucia inks: here’s what they say about them: repair damage on works to We can scan any size of original artwork: where “The professional LUCIA pigment inks offer accurate colour reproduction and enhanced print be reproduced, and generally necessary we have software which will stitch a longevity. Prints can last approx. 200 years in the photo album, 80-years on display behind glass help customers with any image number of sections together perfectly. (light fastness) and 50-years without the glass (gas fastness).” manipulation required.

Photography Photo-Papers

Sometimes photography produces a better result. Canon SmartMatt 180 gsm- Matt - Great for graphic works and photography. Typically we can portray any degree of relief better Canon SmartDry 240 gsm - Satin - Our standard photo-paper with a camera than by scanning, for example heavily Canon SmartDry 200 gsm - Gloss - Glossy version... laid oil paintings, some collages etc. Also, some artworks are too fragile to lay face down on the scanner in which case we hang then vertically to Nb. We always mount these papers onto board before framing, photograph. eg. on our print and frame service... We use a Canon DSLR, and specially constructed “lightbox” with daylight temperature, 99% CRI Art Paper lighting from four directions which allows us to Innova Etching 315 gsm Cotton Rag - Natural Soft Texture introduce and control shadows. Beautiful watercolour style medium - archival quality……

8 9 PRINT & FRAME PRINTED CANVAS pictureframes.co.uk/shop/print-and-frame pictureframes.co.uk/shop/canvas-print

All of our canvasses are available in 2 depths 45mm or 23mm

1

Upload Your Image Jpeg, PNG etc. They’ll stay in your gallery - so you only have to do it once!! Rotate if required…. Museum wrap any colour edge Gallery wrap the image wraps around the edge 2 Mirrored edge the image is refelected around the edges Crop and Size as required Choose just a part of the image if you want..

3

Start Playing with Mounts and Frames And Papers and Glazing options……. Floated canvas Framed canvas board Choose any 23mm Canvas, and any of our Choose any of our Frames 4 Floater Frames

Your Picture arrives Ready to Hang.. All of our canvasses are printed on a high quality Cotton Mix Canvas. They are Sprayed with a Specialist Varnish before being bonded to a 4mm MDF board. Within approx 10 working days, depending on the frame…. 10 Because of their high quality, we have exported canvasses all over the world …. 11 CUSTOM FRAMING FRAMING STANDARDS pictureframes.co.uk/shop/custom-frames INTRODUCTION

Already have your picture? PictureFrames has belonged to the Fine Art Trade Guild since the You need an empty frame business started in 1989. All of our work is carried out in accordance with standards laid down by the Guild and under the overall supervision of one of our qualified Guild Commended Framers. All of our bespoke work conforms to the Fine Art Trade Guild’s Conservation Level, and we work to Museum standard where required...

1 Measure Dry Mounting All of the work that we print onto one of our photo-papers is permanently bonded to a board to 2 Enter Sizes prevent wrinkling - a process referred to as “Dry Mounting”. Sometimes we dry mount other work at customers request having pointed out the mild risk inherent in the process. This irreversible Upload a process is not allowed under the parameters of conservation level framing, but all of our other 3 preview picture bespoke work conforms to the Fine Art Trade Guild’s Conservation Level.

WHAT THE GUILD SAYS:

Conservation Level Framing: “Guild Conservation Level framing gives a high level of protection Choose frame, for your artwork or objects giving them protection from physical and mechanical damage, airborne 4 mount & glazing pollution and acids generated by many framing materials. Conservation Level framing should be good for 20 years in normal conditions, but be vigilant: pictures are rarely hung in ideal conditions, so we recommend that you have the frame checked every five years or so by a professional framer…”

Museum Level Framing: “Museum Level Framing is not confined to museums’ works. Some artwork gains museum-quality status over time. Works that are to be preserved for future generations, including high value items and artwork of potential or historical value should be framed to Museum Level, where possible. Processes are intended to be fully reversible up to 35 years, which means that the framed You will receive everything you work can be returned to its former state, i.e. prior to framing, at any time, assuming that the artwork is need to fit your artwork into the frame. not inherently unstable. By using the highest quality materials available and the best techniques, the framer can give your work protection from physical and mechanical damage, airborne pollution and We can fit for you if you are in our Van Delivery Area acids generated by many framing materials. Museum Level framing should be good for at least 30 years in normal conditions. Pictures are rarely hung in ideal conditions, so we recommend that you have the Find out more on page 71 frame checked every five years or so by a professional framer. ….”

12 13 COLLECTION, PICTUREFRAMES VAN OR COURIER vs U-Frame We-Frame For U-Frame, Print and Frame or Printed Canvas, we can pack the item carefully and put it on our courier network DPD and you’ll have it the next day. There is however a small risk of breakage, and therefore we only send items on this service which we can replace. We When we supply an empty frame for you to fit your own artwork into, we call it “U-Frame” also restrict some large, fragile or very expensive items from courier delivery. and it offers several advantages: Where original artwork is involved we have to get the artwork to us in the first place and • Because you are doing some of the work, you save money then then get the framed art back to you. If you are local, you can bring the artwork into • Comes with all fittings and instructions for a fully professional job us and we’ll help choose the frame, then a couple of weeks later you come and collect the • The artwork stays safely with you finished picture. • You can easily “reuse” the frame in the future Elsewhere in the UK we can collect and deliver of one of our van run routes. But the alternative “We-Frame” also has some advantages: • We do the “to the mm” measuring • We fit the artwork which is time consuming and not always easy Let us know if you may be interested in us fitting your artwork and we can nominate your login on the website for the fitting service. You can send artwork to us if you wish but we’ll need to deliver back to you on our own van.

PICTUREFRAMES VAN Put your postcode into the glazing tab on the custom framing page of the website, and it will show you the full range of products that can be deliv- ered on our vans; checkout will then show delivery prices to your address. Let us know if you may be interested in pickup and we can nominate your login on the website for this service. See the back page to see our primary van delivery route.

14 15 MOUNTS MOUNTS

QUALITY All of the mount-card that we use conforms to the Fine Art Trade Guild “Conservation EMBELLISHMENTS Sizes Standard” and is FSC® certified. Lines, Washes etc Standard mount-boards are All of our mount-board is manufactured in The Lake District by James Cropper PLC who Not available on the website 815mm x1120mm the overall make the only FSC certified mount-boards currently available in the world. but where required - no size of your mount needs to problem!! Just ask…. Mounts are cut with a 45° bevel on the aperture and square cut on the outside edge. be smaller than this or you’ll We can supply Museum Standard cotton boards on request. need ..Jumbo board which is V-Groove 1540mm x 1050mm. Choose this on the website for We can do bigger but will need TYPES OF MOUNT an attractive extra detail on the to discuss options…. mount... Single: One layer of mount, usually in a neutral colour. The rule of thumb is “a tone darker than the paper”. Double: Two layers of mount.. The norm is to have a neutral colour outer with about 5mm of a stronger coloured inner mount. PLAY AROUND IN OUR ONLINE FRAMING STUDIO…. Triple: Three layers of mount.. start playing with our framing studio and you’ll see!! Extra Thick: The simplicity of a single mount with the depth of a double.

MULTI APERTURE MOUNT Using our state of the art CNC mount- cutter, we can cut as many apertures as you like: single, double or triple. We can also design the perfect layout without wasting any materials... You can’t do multi-aperture mounts on the website at the moment, but if you’ve got an idea - just ask!! …. best of all: email us a drawing with measurements etc

16 17 MOUNT COLOURS MOUNT COLOURS Cream, White & Ivory - 1.4mm thickness (Max size: 815mm x 1120mm)

Disclaimer: please note that the both printing process and website rendition limit the accuracy with which we can display mount colours. This section is a reasonable representation of our mount colours, but we are always happy to supply samples if you need to be absolutely sure….

Alabaster Textured - 8145 Cream Textured - 8213 Cream Textured - 8213 Devon Cream Textured - 8221

Cream, White & Ivory - 1.4mm thickness (Max size: 815mm x 1120mm) Ivory Powder - 8628 Rain Shimmer - 8651 Avilon White Textured - 8661 Castile Ivory Textured - 8043

Snow White - 8001 China White - 8002 New Cream - 8003 Ivory - 8043 Pale Ivory - 8674 Alpine White Textured - 8002 Glacier Textured - 8698 Vanilla - 8701

Muahroom - 8044 Ivory Art Textured - 8048 Hayseed Textured - 8065 Cloud White - 8144 Bright White - 8977

18 19 MOUNT COLOURS MOUNT COLOURS Black, Brown & Grey - 1.4mm thickness Black, Brown & Grey - 1.4mm thickness (Max size: 815mm x 1120mm) (Max size: 815mm x 1120mm)

Spice Brown - 8023 Slate Grey - 8159 Black - 8011 Buff - 8035 Ginger Root Textured - 8605 Baghdad Brown - 8007 Mid Grey - 8045 Onyx Black - 8968

Blue & Green - 1.4mm thickness

Pale Grey - 8632 Grey - 8008 Lavender - 8062 Sepia - 8024 (Max size: 815mm x 1120mm)

Euro Grey Textured - 8491 Omar Brown -8006 Malt - 8040 Moussaka Textured - 8816 Damascus Green - 8108 Royal Navy Textured - 8148 Congo Green Textured - 8643 Pale Green - 8030

Putty - 8009 Alabaster Textured - 8145 Aragon Grey Textured - 8664 Smoke - 8026 Guacamole Textured - 8416 Ocean Blue - 8686 Lentil - 8012 Mid Blue - 8053

20 21 MOUNT COLOURS MOUNT COLOURS Blue & Green - 1.4mm thickness Red, Pink and Purple - 1.4mm thickness (Max size: 815mm x 1120mm) (Max size: 815mm x 1120mm)

Elise Green Textured - 8618 Alpine Blue Textured - 8168 Dull Green - 8019 Dusk - 8644 Beaujolais - 8151 Moussaka Textured - 8816 Lavender - 8062 Red Sun Textured - 8682

Sage - 8034 Green Textured - 8614 Sapphire Blue Textured - 8687 Silurian Blue - 8014 Damson Textured - 8146 Footbal Red - 8699 Vermillion - 8020

Orange & Yellow - 1.4mm thickness (Max size: 815mm x 1120mm) Lakeland Green - 8143 Imperial Blue 8640 Dark Green - 8027 Kendal Green - 8173

Moss Point Green Textured - 8645 Light Blue - 8051 Deep Blue Textured - 8087 Grasmere Green Textured - 8616 Cornflower Textured - 8694 New Cream - 8003 Bamboo - 8695 Brick Textured - 8814

22 23 MOUNT COLOURS MOUNT BOARDS

Orange & Yellow - 1.4mm thickness Extra Thick Solid Core- 2.8mm thickness (Max size: 815mm x 1120mm) (Max size: 815mm x 1120mm)

These mounts are twice the normal thickness and are the same colour throughout, for an extra deep clean bevel….

Red Sun Textured - 8682 Primrose Textured - 8149

ACUTS - Any Colour Under the Sun

Mounts as well as frames….

Give us a colour and we can make a mount to match. If it’s an inner mount, we can paint it to match an ACUTS frame as in the photo below; otherwise we print the colour. Standard or Jumbo size……... Digital White Extra Thick - 64977 Dover White Textured Extra Thick - 64865

Jumbo sized Mounts Where the overall size of a mount is too big for standard sheets, these colours are available - up to 1540 x 1050mm…..

Silurian Blue Hayseed Textured Snow White Damascus Green Black Ivory Jumbo - 89014 Jumbo - 89065 Jumbo - 89001 Jumbo - 89018 Jumbo - 89011 Jumbo - 89043

24 25 GLAZING

Different glazing types and their uses is quite a complex subject but I hope that we can demystify it a bit here. Let’s start with the ordinary everyday product…

Standard Float Glass: The default choice, as used in picture frames for many years by all professional framers. It’s hard to scratch and inexpensive, but can break. Available in 2mm or 3mm thickness. The “float” bit refers to the production process which is more flat and even than rolled glass which may be used in horticulture etc. There is quite a high iron content in this glass which gives it a greenish tinge which can detract from some artwork for example very high quality black and white photography. The reflectance of the standard float glass is approx. 8%. We are conditioned to expect these reflections but in some lighting situations they can render the artwork unviewable.

BACKING BOARDS Under-mounts: All glazed frames have a protective board behind the artwork which is called an under- mount: in the case of mounted and floated work, the artwork is laid up up onto this board. The specification of our under-mounts is exactly the same as for our standard mount-boards - 1.4mm thick, conservation level, FSC® certified.

Backboards: All glazed frames, and unglazed frames where requested, come with a 3mm MDF backboard. 4mm MDF will be used for extra large frames. The MDF we use is Medite® which is manufactured in Ireland and is of course FSC certified.

26 27 GLAZING GLAZING

Loo Window Glass: Yes you read right and yes we are trying to put you off it! So far, we’ve only covered clarity and optical quality, now there’s another whole subject: the Many picture framers sell what’s technically known as etched glass, often calling it “non- blocking of harmful UV light. Watercolours, old photographs, many prints and other types of reflective glass”. This operates by scattering the light that hits the surface, preventing artwork will fade in UV light. obvious reflections. In fact it is stopping light from passing through the glass and so effectively stopping you from seeing through it - rather defeats the object doesn’t it? Conservation Glass: Watercolours, old photographs, many prints and other types of artwork will fade in UV light. Our Conservation glass will block 99% of this UV light (from any direction) This is what we sell to combat reflection problems……. giving the highest possible protection to the artwork behind it. Please note that you should still never hang pictures in direct sunlight…. Anti-Reflective Glass: To start with, the base glass stock has a lower iron content and so is clearer than standard glass - this is called “water white glass”. The improved glass base Museum Glass: Combines all of the qualities of the anti-reflective glass with all of the qualities is then treated with a coating which aids the passage of light meaning that less light is of the conservation glass, so: 99% UV light blocked and less than 1% reflection. reflected. The coating process was originally developed for NASA. The finished product However, the extremely high UV protection does add a very slight orange colour caste offers crystal clear color transmission and a virtually invisible, anti-reflective surface for and fractionally reduces overall light transmission; and of course, the museum glass is truly amazing clarity. The reflectance of our anti-reflective glass is less than 1%. expensive.

UV92: Offers the optical quality of the anti-reflective glass together with a high level of UV protection. 92% of UV light which hits the glass straight on is blocked but its efficiency is degraded for UV light coming in at an angle. It is less expensive than museum glass and is probably has the best balance of of optical and conservation performance.

28 29 PLEXI-GLAZE TIMBERS Introducing our FSC® certified moulding materials Plexi-Glaze: When pictures get just too big for glass, we need to use lighter weight, less breakable plastic glazing (plexi-glaze). Also, sometimes safety considerations may make glass unacceptable..

We offer high quality cast acrylic whose optical and UV blocking characteristics are actually better than standard glass.

Standard acrylic has two disadvantages: the first being that it is much easier to scratch than ASH OAK OBECHE TULIP glass. Read on about our hard coat acrylic which overcomes this problem.

The second problem is that plexi-glaze generates static electricity. For this reason, plexi-glaze should not be used for pastels, charcoals or any other artwork with migrant pigment. FREE FROM

2mm Clear Acrylic Glazing: Suitable for large pictures where the glazing is up to 0.86 sq.M • Slave labour used in production • Destruction of habitat for endangered 3mm Hard Coated Clear Acrylic Glazing: A scratch proof coating on the outside face overcomes species one of the disadvantages of plexi-glaze: suitable for extra large pictures where the glazing is up to 2.03 sq.M • Destruction of indigenous peoples’ traditional way of life 5mm Hard Coated Clear Acrylic Glazing: Scratch proof coating on the outside face: suitable for • Pollution of Forest regions oversize pictures where the glazing is over 2.03 sq.M • Over-harvesting of Forestry adding to climate change

30 31 ASH (A) OAK (K)

Fraxinus Americana, North America Quercus Alba, , North America Ash is a pale coloured, dense timber Oak is pale to mid coloured when new, with a flowing open grain. going a beautiful golden colour with It is ideal for Stain and Lacquer or Grainy age. It is dense with an open grain often Coloured finishes where the beauty of with a unique “fleck”. the grain pattern is allowed to show. Timeless quality!! It is ideal for use in its Less expensive than Oak. natural state or for Stain and Lacquer finishes in wood tones. OBECHE (O) TULIP (T)

Triplochiton Scleroxycon, Cameroon Liriodendrun Tulipifera, North America Obeche is the most common timber Tulip is normally pale coloured but can in picture framing. It is pale yellow have marking which often makes it in colour, quite light in weight and unsuitable for use in its natural state. inexpensive. It has a featureless open It is mid-weight with a closed grain. It grain. Our timber comes from one of is ideal for paint finishes as the closed the only FSC® certified Obeche forests grain can be completely filled with only in the world. Ideal for Gesso finishes a few coats. and Grainy Colour finishes on chunky mouldings where Ash may be too expensive.

32 33 FSC Moulding profiles 41.5

21 flat/square shapes 13.5

8

16 13.5 FSC 08 A/K/O/T FSC 09 K/O/T

12.5 21 8 15.5

5 FSC 01 A/K/T FSC 02 6 A/K/T

16 21

32 21 26.5 14.5

7 FSC 03 6 A/K/T FSC 04 A/K/O/T FSC 10 K/O/T FSC 11 O

21

21

45 38.5 15.5 11.5

6

FSC 44 T FSC 05 7 A/K/T FSC 34 K/O/T

34

34

34 21 43 13.5 26

8 8 FSC 06 A/K/O/T FSC 07 K/O/T 34 FSC 35 O FSC 41 A/K/T35 34 FSC Moulding profiles spoon shapes

43 44 FSC 12 O FSC 42 A/T 24 31 19 12 FSC Moulding profiles 9 9 hockey/cushion shapes FSC 19 K/O FSC 36 O

15 16

21 13.5 32 58 57 22 32 32 5 10 10 FSC 15 5 FSC 14 A/K/O/T A/K/O/T 9 9 42 FSC 21 K/O/T FSC 39 K/O

36 70

85 33 70 25 52.5 45 30 22 8 18

FSC 16 K/O/T 9 9 9 FSC 17 K/O 36 FSC 22 K/O/T FSC 18 O37 FSC Moulding profiles FSC Moulding profiles scoop shapes reverse shapes

34 59 21 38

21 41.5 20.5 28.5 15.5 22 11 25 6 8 8 8 FSC 23 A/K/O/T FSC 24 A/K/O/T FSC 29 A/K/T FSC 30 A/K/O/T

52 40

41.5

25 60 45

8 FSC 43 A/K/O/T

9 79 FSC 20 K/O/T

44

14

9 FSC 25 K/O/T 38 FSC 38 O 39 FSC Moulding profiles FSC Moulding profiles Combination moulding slip frames, spacers and fillets

7005 7006 FSC24 30 FSC10 21 +FSC4 + FSC13 61.5 21 25 41.5 11 11

9 9

FSC 26 O/T FSC 27 K/O/T 57.5

10.5 7007 FSC24 7008 31.5 +FSC4 6 +FSC33 6mm MDF 7.5 Custom sized 41.5 +FSC13 6.5 FSC 45 O

60 FSC 40 A/K/T 7.5

40 15 7013 FSC 13 A/K/T 7.5 FSC 28 A/K/T 6 7010 FSC6 + FSC13 41.5 FSC8 34 29 12 + FSC13 FSC 31 A/K/T 5 FSC 33 A/K/T 5

5 19 57.5 57.5 FSC 32 A/K/T 5 FSC 37 A/K/T 6 40 41 85 7012 7017 FSC13 FSC20 60 + FSC24 43 +FSC45 +FSC35

65 7014 FSC36 39 +FSC15

7019 FSC8 + FSC40

41.5 + FSC6 34 7015 FSC36 39 +FSC16 75

7021 FSC6 7016 + FSC40 FSC20 + FSC1 34 60 + FSC25 +FSC28 12.5

72.5

42 43 7022 7026 FSC20 FSC22 60 + FSC24 + FSC31 + FSC6 + FSC13 + FSC13 + FSC13 79

100

7023 102.5 FSC6 + FSC21 58 + FSC31 + FSC13 7027 FSC21 + FSC6

58 + FSC32 93 + FSC13 + FSC1 7024 FSC20

+ FSC24 93 60 + FSC31 + FSC13 + FSC1

7028 99 FSC25 + FSC6 7025 + FSC13 FSC22 70 + FSC13 52.5 + FSC13 + FSC13

111.5 44 102.5 45 7029 7032 FSC25 FSC20 + FSC8 + FSC25 + FSC13 + FSC8 + FSC13 + FSC13 77.5 + FSC13 93.5

111.5

142.5 7030

60 FSC20 + FSC25 7035 FSC09 41.5 + FSC40 110

7031 FSC20 + FSC25 + FSC6 86 + FSC13 7036 + FSC13 34 FSC07 + FSC40

142.5 46 47 Box Frame profiles 7037 FSC39 + FSC6 58 + FSC13 + FSC31

FSC 03-32 A/K/T FSC 05-31 A/K/T

FSC 17-13 K/O FSC 20-31 K/O/T 48 49 FRAME FINISHES Flat Colour Finishes

What is a “hand-finished” or “handmade” frame??? The short answer is: a frame which has been made in plain timber first, and then finished We achieve our flat colour finish by as a single piece. There are no visible corner joins in a handmade frame, so even on spraying several coats of undercoat, “pristine” finishes like Flat Colour, it’s obvious that the frame is custom-made for the followed by waterborne coloured lacquer artwork within. On the finishes with a varied surface, each frame is completely unique onto the frame which has been made with a “life” that reflects the character of the art. from the chosen tulip (T) moulding. The alternative, which we refer to as “Cut and Join”, is where mouldings are pre-finished The final finish has a soft satin sheen in a factory and the framer simply cuts the four frame sides to length and joins then similar to eggshell. together. Here the flat finish is shown on the medium moulding 24 which is Obviously hand-made frames are more time consuming and therefore expensive to make, 34mm wide We have a range of standard colours: but the quality of the frame truly enhances the art within. _BLACK The following pages demonstrate some of the fine finishes we can achieve. _WHITE _LampRoomGrey _MineralGrey _OffWhite

Looking for another colour? You need ACUTS - see page 69

24T_FC2_LampRoomGrey 34T_FC2_WHITE

24T_FC2_MineralGrey

24T_FC2_OffWhite 34T_FC2_BLACK

Here the flat finish is shown on the large moulding 24 Here the flat finish is shown on the large moulding 34 which is 34mm wide which is 89mm wide

50 51 Grainy Colour Finishes Stain and Lacquer Finishes

Similar to flat colour but no undercoat, so that the texture of the grain shows. Can be done on Obeche (O) or Ash (A) - Ash has the more characterful grain. The same standard colours are available and so is ACUTS….

A_GC1_LampRoomGrey

O_GC1_MineralGrey

...K_SL1_LIM ...K_SL1_WAL ...A_SL1_TO ...A_SL1_LIM ...K_SL1_ANT ...A_SL1_SB ...A_SL1_CLQ ...K_SL1_MAH ...A_SL1_TR ...K_SL1_CLQ ...K_SL1_JAC ...A_SL1_GG 24A_GC1_LampRoomGrey 24O_GC1_MineralGrey ...K_SL1_HON ...A_SL1_BLK

Here the grainy colour finish is shown on the medium moulding 24 which is 34mm wide

52 53 Stain and Lacquer Finishes Gesso Finishes

The Pharoahs’ Tombs Our range of wood-stains colour the wood while retaining the full beauty of the grain - both its texture and colour variations. Way back in about 1990 when I first wanted to learn to gild, I Finished with a clear, satin sheen waterborne lacquer bought a book. In fact, it’s the book on the subject: “Practical gilding by Peter and Ann Mactaggart” which I’ve since referred to many times.

But initially I got nowhere. There are no pictures and it’s not exactly a bundle of laughs, but the main problem was that I 08K_SL1_LIM 08K_SL1_WAL 08A_SL1_TO simply couldn’t believe that at the end of the twentieth century the best way of doing something was boiling up bits of dead animals amongst the many other rituals required to do the job.

08A_SL1_LIM 08K_SL1_ANT 08A_SL1_SB So I went on a course: five days with the Rural Development Commission, and it was great. With a bit of practice, I was away. But then I spent the next ten years or so trying to invent more efficient ways of achieving the same sort of results. I only came back wholeheartedly to the traditional processes and materials about six years ago, when I realised just how brilliant they are. 08A_SL1_CLQ 08K_SL1_MAH 08A_SL1_TR

Shortly after the gilding course, I visited the Egyptian Museum in Cairo with Caroline on our honeymoon. Getting as close as I could to the remnants of the Pharaohs’ tombs, I could see the bits of gilt still remaining in places, and in others the layers of gesso and 08K_SL1_CLQ 08K_SL1_JAC 08A_SL1_GG clay underneath. The process is exactly the same now as it was then over 3,000 years ago. There’s a reason that nothing better has come along - it’s hard to beat.

To get an idea what’s involved in applying leaf, have a look at our YouTube Channel: https://www.youtube.com/user/loveitframeit - 08K_SL1_HON 08A_SL1_BLK subscribe if you’re interested…. Here the stained & lacquer finish is shown on the large moulding 8 which is 41mm wide

54 55 Bole only finishes (_BO) Bole is the natural clay in various colours which is used in water gilding Gesso Finishes underneath the gold or other precious metal leaf. Our Bole Only finishes use bole over a gesso base to create coloured finishes with a unique natural character..

What is a Gesso?

Traditional Gesso is a mix of animal glue and chalk. Sometimes called “Stucco”, Gesso is the base surface for water gilding and other traditional finishes acting as a grain filler and undercoat. It gives frames a “fluid” look and its unique properties can be used to create 24O_BO1_SH-Y 24O_BO1_SH many beautiful finishes. We can supply any frame in Plain Gesso for artists to apply their Moulding 24 in Obeche Moulding 24 in Obeche own finishes. Any timber can be gessoed - Obeche is normally first choice being the least Shale over Yellow Bole Only Finish. Shale Bole Only Finish. expensive, particularly for large mouldings. 22O_BO1_SH-Y Moulding 22 in Obeche Shale over Yellow Bole Only Finish

22O_GESS Moulding 22 in Obeche with Plain Gesso finish

The next few pages are all finishes created on a Gesso base. Here’s a bit of a glossary: Bole: Natural clay in various colours used under and also to create coloured finishes. Gold Leaf: 23.75Ct Gold, which comes in 3” square leaves each only a few molecules thick. White Gold: 12Ct Nickel & Gold alloy - champagne silver colour Caplain: & Gold alloy - beautiful soft pinky silver Water Gilding: The process of laying precious metal leaves onto a gessoed and boled surface with gilding water. Burnishing: Compacting the precious metal leaves by rubbing with an stone to achieve a beautiful deep sheen. Can only be done on water gilded surfaces.

56 57 Bole only finishes (_BO) Bole is the natural clay in various colours which is used in water gilding underneath the gold or other precious metal leaf. Our Bole Only finishes use bole over a gesso base to create coloured finishes with a unique natural character..

21O_BO1_SH-Y Moulding 21 in Obeche Shale ove Yellow Bole Only Finish.

25O_BO1_OY Moulding 25 in Obeche Oyster Bole Only Finish.

Metal Leaf Dutch Gold; Aluminium & . Less expensive alternatives to precious metals.

Bronze Powder Less expensive alternative to any metal leafing process.

7015O_BZP1-SCGL1_BP10-DR-Custom Combination Frame 7015 (16 Outer/ 36 Inner) in Obeche Outer: Bronze Powder Finish in Colour BP10 over Dark Red Bole 25O_BOML1_SH-CH 25O_BOML1_OY-Y-CH Inner: Scumble Glaze Finish - Custom Colour Moulding 25 in Obeche Moulding 21 in Obeche Shale Bole Finish Shale over Yellow Bole Finish. Champagne Metal leaf Inner section. Champagne Metal leaf Inner section. 58 59 Water Gilded finishes Water Gilded and Bole finishes Nothing compares to water laid precious metals. _WG25: uses 25% of a Gold Leaf A main section in coloured bole _WGB1: Inner and Outer sections of Moulding finished in Gold Leaf The price reflects the time and painstaking care _WWG33: uses 33% of a White Gold Leaf with selected beadings finished in _WWG2: Inner section only of Moulding finished in White Gold Leaf involved in this work, as well as the materials cost. _CWG50: uses 50% of a Caplain Leaf water laid precious metal. _CWG3: Outer section only of Moulding finished in Caplain Leaf

160_CWG075_GY-RUT Moulding 16 in Obeche Caplain Leaf over Grey Bole Finish with Raw Umber Toning

22O_CWG150_GY-RUT Moulding 22 in Obeche Caplain Leaf over Grey Bole Finish with Raw Umber Toning 220_WGB1_DC-DR Moulding 22 in Obeche Dark Clay over Dark Red Bole Finish Gold Leaf Inner and Outer Sections 160_WG075_DR-RUT Moulding 16 in Obeche Gold Leaf over Dark Red Bole Finish with Raw Umber Toning

22O_CWGB2_OY-GY Moulding 22 in Obeche 35O-26T_WWG100-FC_DR-OffWhite Oyster over Grey Bole Finish Moulding 35 in Obeche with 26 in Tulip as a liner, Caplain Leaf Inner Section White Gold Leaf over Dark Bole Finish on the Outer. Off White Flat Colour on the Inner

60 61 Water Gilded and Bole finishes Water Gilded and Bole finishes A main section in coloured bole _WGB1: Inner and Outer sections of Moulding finished in Gold Leaf A main section in coloured bole _WGB1: Inner and Outer sections of Moulding finished in Gold Leaf with selected beadings finished in _WWG2: Inner section only of Moulding finished in White Gold Leaf with selected beadings finished in _WWG2: Inner section only of Moulding finished in White Gold Leaf water laid precious metal. _CWG3: Outer section only of Moulding finished in Caplain Leaf water laid precious metal. _CWG3: Outer section only of Moulding finished in Caplain Leaf

22O_CWGB1_W-AB 220_WGB1_GY-DR Moulding 22 in Obeche Moulding 22 in Obeche White over Blue Bole Finish Dark Grey over Dark Red Bole Finish Caplain Leaf Inner and Outer Sections Gold Leaf Inner and Outer Sections

22O_WWGB3_W 22O_CWGB2_OY-GY Moulding 22 in Obeche Moulding 22 in Obeche White Bole Finish Oyster over Grey Bole Finish White Gold Leaf Outer Section Caplain Leaf Inner Section

62 63 Water Gilded and Bole finishes Barn-door© finishes A main section in coloured bole with selected beadings finished in Unique to PictureFrames, these finishes are based on traditional Gesso water laid precious metal. and can be done in pretty much any colour.

25O_BD1_EB Moulding 25 in Obeche Barn-door Finish in Elephant’s Breath .

7037O_WGB1_DR-Custom-BLK Combination Frame 7037 in Obeche Gold Leaf over Dark Red Bole Finish on the Inner and Outer Sections. Custom Coloured Bole Middle Section. Black Tray.

21O_BD1_MB Moulding 21 in Obeche Barn-door Finish in Mouse’s Back

64 65 Barn-door© finishes BD - Barn-door BDW - Barn-door with Wash The worn, dented, scraped finish recreates the beauty of painted Barn door finishes BDL - Barn-door with Leaf exterior woodwork that’s seen a bit of life…

24O_BD1_HW Moulding 24 in Obeche Barn-door Finish in Hardwick White.

25O_BD1_HW Moulding 25 in Obeche Barn-door Finish in Heritage White .

22O_BD1_HW Moulding 22 in Obeche Barn-door Finish in Hardwick White. 21O_BDL1_MB-DML-DR Moulding 21 in Obeche Barn-door Finish in Mouse’s Back Dutch Metal Leaf over Dark Red Bole Inner & Outer Sections

66 67 BD - Barn-door © BDW - Barn-door with Barn-doorWash finishes ACUTS BDL - Barn-door with TheLeaf worn, dented, scraped finish recreates the beauty of painted exterior woodwork that’s seen a bit of life… Any colour under the sun

ANY COLOUR UNDER THE SUN

Yes - any colour at all!! Give us a Paint Manufacturer’s reference; Pantone; RAL; British Standard Colour, or tell us a colour in the picture to match.

ACUTS can be done as Flat Colour on Tulip, or as Grainy Colour on Ash or Obeche.

On the website, go to “ACUTS - custom coloured frames” on the “Select a frame style” dropdown, choose FC_ACUTS or GC_ACUTS on the moulding shape of your choice 7023O_BDL1_MB-DML-DR and you’ll see a box appear under the mouldings selection marked code - just put the Combination Frame 7023 in Obeche Barn-door Finish in Mouse’s Back with reference in there….. Dutch Metal Leaf over Dark Red Bole Inner & Outer Sections

22O-28T_BDW1_MB-BLK--SS Frame 22 in Obeche 28 Slip in Tulip Barn-door Finish in Mouse’s Back with Black wash. Skimming Stone finish on Slip

Add your colour description here

68 69 ACUTS FABRIC FRAMES Any colour under the sun

FABRIC FRAMES

You supply the fabric and we’ll make it into a frame. Some work better than others and we can talk you through it... Fabric frames only work on flat or convex mouldings. On the website, choose “Custom Fabric Frames” on the “Select a frame style” dropdown….

70 71 MANUFACTURED 9013 w:16 h:17 r:9 (Cut & Join) 9051 w:22 h:22 r:13

Our unique range of hand finished frames, along with our sustainability policy is what 9014 w:16 h:17 r:9

separates PictureFrames from the rest. However we recognise that there there is a place 9052 w:22 h:22 r:13 for manufactured mouldings.

Our hand finished frames are made from plain timber and then finished by hand in house. 9015 w:16 h:17 r:9 The following range of frames are pre-finished in the length in a factory. We cut the lengths to size and join the four frame sides together - thus “cut & join”... 9053 w:22 h:22 r:13

9016 w:16 h:17 r:9

9054 w:22 h:22 r:13 9042 w:19 h:30 r:25 The 9000 Range This is our range of FSC® certified factory finished mouldings. We concentrate on metallics where the equivalent hand finished frame (gold leaf etc) 9043 w:19 h:30 r:25 9055 w:22 h:22 r:13 would be very much more expensive. These frames provide a cost effective alternative.

9074 w:20 h:23 r:18 9056 w:22 h:22 r:13

9075 w:20 h:23 r:18

72 73 9037 w:30 h:30 r:12

9059 w:43 h:27 r:15 9077 w:43 h:26 r:15 9040 w:49 h:30 r:16

9038 w:30 h:30 r:12

9060 w:43 h:27 r:15 9078 w:43 h:26 r:15

9041 w:49 h:30 r:16 9039 w:30 h:30 r:12

9061 w:43 h:27 r:15 9079 w:43 h:26 r:15

9057 w:43 h:27 r:15

9076 w:43 h:27 r:15

9058 w:43 h:27 r:15

74 75 9062 w:70 h:30 r:12 9063 w:70 h:30 r:12 9080 w:70 h:30 r:20

9064 w:70 h:30 r:12 9065 w:70 h:30 r:12 9081 w:70 h:30 r:20

9066 w:70 h:30 r:12 9067 w:70 h:30 r:12 9082 w:70 h:30 r:20

76 77 9068 w:90 h:30 r:12 9069 w:90 h:30 r:12 9072 w:90 h:30 r:12 9073 w:90 h:30 r:12

9070 w:90 h:30 r:12 9071 w:90 h:30 r:12

9083 w:105 h:37 r:20 9084 w:105 h:37 r:20

78 79 NON FSC MOULDINGS

The reason why Much as we’d like only offer 100% pure FSC® certified timber products, we simply can’t satisfy the requirements of our best customers without offering this range of mouldings. The greatest “hole” in our FSC® certified portfolio is ornate frames which the following range fills in…..

We are constantly working to find FSC® certified mouldings to fill our “gaps” and suppliers are slowly coming our way….

9085 w:105 h:37 r:20

C628 w:11 h:18 r:9

F711 w:17 h:16 r:12

E333 w:20 h:20 r13

J1063 w:21 h:27 r:13

9030 w:105 h:38 r:12

J631 w:21 h:27 r:13

80 81 C582 w:23 h:18 r:9 C505 w:30 h:21 r:10

D517 w:23 h:18 r:13

D222 w:30 h:23 r:8

G442 w:25 h:20 r:10

F330 w:30 h:23 r:11

C147 w:26 h:20 r:8

F375 w:30 h:23 r:17

L929 w:27 h:45 r:16

D520 w:31 h:20 r:7

C522 w:28 h:20 r:7

C025 w:32 h:23 r:10

C502 w:30 h:21 r:10

82 83 E913 w:33 h:21 r:12 D260 w:38 h:24 r:10

K903 w:33 h:21 r:12

F571 w:39 h:25 r:11

D626 w:35 h:18 r:7

F047 w:40 h:20 r:12

G624 w:35 h:23 r:12

H156 w:40 h:30 r:12

D259 w:38 h:24 r:10

N620 w:41 h:36 r:13

84 85 J932 w:43 h:25 r:15 J373 w:45 h:23 r:13

G623 w:44 h:20 r:12 K169 w:45 h:25 r:10

D079 w:45 h:30 r:21 K630 w:45 h:25 r:13

F909 w:45 h:23 r:13 F1064 w:47 h:28 r:15

I315 w:45 h:20 r:15 86 87 G155 w:48 h:30 r:12 F149 w:51 h:18 r:11

G627 w:48 h:30 r:12 M192 w:52 h:22 r:15

G616 w:50 h:25 r:7

I915 w:55 h:35 r:15

O632 w:50 h:24 r:13

F923 w:57 h:32 r:22

88 89 G919 w:61 h:23 r:13 G095 w:63 h:25 r:16

R621 w:62 h:40 r:13 R622 w:63 h:33 r:20

098 w:63 h:23 r:13

H926 w:64 h:26 r:10

90 91 H927 w:64 h:26 r:10 H1062 w:69 h:35 r:12

G513 w:65 h:32 r:15

P189 w:71 h:37 r:15

I511 w:65 h:42 r:18

P190 w:71 h:37 r:15

92 93 F584 w:72 h:30 r:15

I508 w:85 h:36 r:16

M619 w:79 h:50 r:15

I585 w:85 h:36 r:16

M1089 w:82 h:40 r:15

94 95 K789 w:87 h:45 r:14

M531 w:99 h:57 r:14

Q186 w:92 h:47 r:15

L637 w:100 h:45 r:12

96 97 M635 w:106 h:57 r:17

S66 w:110 h:40 r:22

98 99 COLLECTION AND DELIVERY

PictureFrames Van delivery Zone 1 - Postcodes: SP; SO20; RG21-25; RG27-29; GU14-20; GU24-25; GU51-52; TW; SW1; SW3; SW5-7; SW10; SW13-14; W; KT16; NW1; NW6; NW8; WC; E1; E14; EC.

www.pictureframes.co.uk 01747 858357 Wincombe Business Park • Shaftesbury • Dorset • SP7 9QJ [email protected] 100