2018 Making Pictures Beautiful©since 1989 1 CONTENTS MADE IN DORSET SPRING2018 Introduction ............................................................................................................5 Responsibility .....................................................................................................6-7 Printing & Reprographic .................................................................................8-9 Print and Frame ....................................................................................................10 Printed Canvas ......................................................................................................11 Custom Framing ..................................................................................................12 Framing Standards ..............................................................................................13 U-frame vs We-Frame .........................................................................................14 Collection and Delivery .....................................................................................15 Mounts ....................................................................................................................16 Mount Colours .....................................................................................................18 Backing boards ................................................................................................... 26 Glazing ............................................................................................................ 27-30 Timber ............................................................................................................. 31-32 FSC Base Moulding Shapes ...................................................................... 34-40 Combination Mouldings ........................................................................... 41-48 Box Frames ............................................................................................................ 49 Finishes ........................................................................................................... 50-71 Flat Colour Finishes ....................................................................................... 51 An Evening near Win Green by Nicholas Hely Hutchinson Grainy Finishes ................................................................................................ 52 Stain and Lacquer Finishes ......................................................................... 33 Gesso .................................................................................................................. 56 Bole ..................................................................................................................... 57 Water Gilding................................................................................................... 60 Bole & Gilding.................................................................................................. 61 “Art is limitation. Barndoor© Finishes ....................................................................................... 65 ACUTS ................................................................................................................ 69 The essence of every picture is the frame.” Fabric Frames .................................................................................................. 71 G.K. Chesterton, Orthodoxy Factory Finished Frames 9000 Range ............................................................................................... 72-80 Non-FSC® Frames .................................................................................... 81-98 Collection and Delivery ....................................................................back cover 2 3 INTRODUCTION A LITTLE HISTORY Pictureframes of Shaftesbury Ltd Hope Elletson started a picture framing business in his garden shed in Salisbury, in 1989. Soon after starting, he moved into a large workshop in an old grain store on a working farm where he built the business for the next ten years. The first version of Pictureframes.co.uk went live in 1997 at which point it was the only picture framing website in the UK. The company moved to it’s current location on the Wincombe Business Park in Shaftesbury in 2000, and started a fine art and photographic printing service alongside the framing services in 2006. PictureFrames works for private customers, artists, galleries and corporate customers which include Disney, P&O Cruises, Guinness World Records, Buckingham Palace and Rolls Royce Motor Cars. 4 5 RESPONSIBILITY HEART & SOUL EXHIBITION World famous wildlife artist Gary Hodges chose PictureFrames to frame all of the work in his 2016 Heart & Soul Exhibition. The 6 day show at central London’s Mall Galleries every pictureframe we make raised over £303,000 for two charities– the Born free Foundation and the Environmental Investigation Agency. starts life as a tree ... and we take that as seriously as the art within WHAT DOES IT MEAN TO BE FSC® Certified What difference does it make to you whether your picture frames (and their mounts, any printing paper, backing back boards etc – anything timber based) are made from FSC certified wood? Well, I can’t say for sure what you would be getting otherwise, only… Gary Hodges and Virginia McKenna at the Heart and Soul Exhibition. What you’re not getting with the certification: Here’s what Gary had to say about PictureFrames: ‘When planning my recent solo exhibition in aid of elephants, of course we wanted everything • Slave labour used in production to be as environmentally friendly as possible. After some research online, we found the • Destruction of habitat for endangered species perfect match for our goal with the frames… pictureframes.co.uk Amazingly, they are the • Destruction of indigenous peoples’ traditional way of life only fully FSC® (Forest Stewardship Council®) certified framer in the whole of Europe, meaning • Pollution of Forest regions everything they use, from frames to backing board, comes from sustainably managed forests. • Over-harvesting of Forestry adding to climate change On top of all this, the frames were beautifully crafted, with seamless corners and in the PictureFrames is the only full service bespoke picture exact colour white we wanted. It was a huge exhibition, but the 174 framed pictures were all framing & printing company in the world who is certified delivered without fuss on the dates requested. We will definitely be using this friendly company by the Forest Stewardship Council® (FSC®). again for my next exhibition!’ 6 7 REPROGRAPHIC PRINTING Reproduction of Artwork Before we can reproduce an artwork, we first have to The Printer - Canon iPF 8400 create a digital file to print from. When we started printing in 2006, we chose Although we have the very best equipment to aid the Canon range of printers over any others in colour matching etc, this is still a highly skilled on the market because they are seven channel process where our printing technicians will work machines whereas most others at the time were closely with the artist to get the desired result. only four. All printers use the CMYK channels There are two possible means of “capturing” the but Canon also have RGB. As a result of having image - scanning and photography. all of the colours in the spectrum rather than just the primaries, we believe that these printers offer a broader colour gamut. Scanning Image editing We use a high resolution flatbed scanner which works Our printing technicians are highly brilliantly for watercolours, pastels, old photographs, skilled in Photoshop and regularly: Canon Professional Inks pastels, charcoals, prints and most collages. restore photographs; We only ever use the Canon Lucia inks: here’s what they say about them: repair damage on works to We can scan any size of original artwork: where “The professional LUCIA pigment inks offer accurate colour reproduction and enhanced print be reproduced, and generally necessary we have software which will stitch a longevity. Prints can last approx. 200 years in the photo album, 80-years on display behind glass help customers with any image number of sections together perfectly. (light fastness) and 50-years without the glass (gas fastness).” manipulation required. Photography Photo-Papers Sometimes photography produces a better result. Canon SmartMatt 180 gsm- Matt - Great for graphic works and photography. Typically we can portray any degree of relief better Canon SmartDry 240 gsm - Satin - Our standard photo-paper with a camera than by scanning, for example heavily Canon SmartDry 200 gsm - Gloss - Glossy version... laid oil paintings, some collages etc. Also, some artworks are too fragile to lay face down on the scanner in which case we hang then vertically to Nb. We always mount these papers onto board before framing, photograph. eg. on our print and frame service... We use a Canon DSLR, and specially constructed “lightbox” with daylight temperature, 99% CRI Art Paper lighting from four directions which allows us to Innova Etching 315 gsm Cotton Rag - Natural Soft Texture introduce and control shadows. Beautiful watercolour style medium - archival quality…… 8 9 PRINT & FRAME PRINTED CANVAS pictureframes.co.uk/shop/print-and-frame pictureframes.co.uk/shop/canvas-print All of our canvasses are available in 2 depths 45mm or 23mm 1 Upload Your Image Jpeg, PNG etc. They’ll stay in your gallery - so you only have to do it once!! Rotate if required….