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Lin 47 Print.Indd № 47/2016 ЯРКИЙ СЕЗОН Джос Берри о мировых трендах бельевой моды Открываем для себя Индию Под брендом: СДЕЛАНО В ИТАЛИИ BRIGHT SEASON Jos Berry about world trends in lingerie fashion Discovering India Trading as: MADE IN ITALY журнал о белье и бельевом бизнесе новости выставки форум тенденции бестселлеры менеджмент Представитель в России ООО «Нияда» Россия, г. Москва, ул. Давыдковская, д. 3, башня «Эдельвейс», блок 1, подъезд 4, этаж 3 Тел.: 007 (916) 790 26 44 e-mail:[email protected] Lingerie слово редактора Наше кругосветное путешествие по волнам новых трендов мы начинаем в этот раз с России. По-настоящему достойных и профессиональных брендов стало у нас появляться все больше. И уже не понаслышке российский покупатель может сравнить «искусство создавать» между отечественными и зарубежными марками. Именно поэтому с этого номера вы станете свидетелями увлекательного повествования о наших звездах в рубрике: Россия за нами. И вас не должно удивлять, что такие роскошные и модные модели появились под брендом: СДЕЛАНО В РОССИИ! Но нет, разумеется, бразды правления в создании современного дизайна у итальянцев, формирование грамотных конструктивных решений у французов и реализации суперкачественных изделий у немцев никто не отбирал. Поэтому здесь мы вам предлагаем удивительные рубрики с уникальными фотографиями от наших зарубежных партнеров. По-особому в этом номере мы открыли для себя новый бельевой рынок Индии. И об этом своя история. Бескрайний и многообразный калейдоскоп новых коллекций, показов и открытий ждет всех, кто любит моду и красоту! Приходит ЯРКИЙ СЕЗОН! Ольга Кудрявцева Шеф-редактор Lingerie This time we go on our world tour with new brands from Russia. More and more truly noticeable and professional brands continue appearing in our country. And the Russian buyer is now rather experienced in drawing a parallel between domestic and foreign brands in their “art of creation”. That is why from this issue on you will evidence an exciting account of events about our stars in the column: Russia is with us. And you should not be surprised that such luxurious and fashion designs have been produced trading as: MADE IN RUSSIA! Well, but nobody has grabbed yet the reins of power in modern design creation from the Italians, forming wise design concepts - from the French and super qualitative execution - from the Germans. Therefore, we present here the amazing sections with unique photos from our foreign partners. Just another story about a new lingerie market of India we are discovering in this issue. Boundless and multivarious kaleidoscope of new collections, shows and ceremonies for those who love fashion and beauty! The BRIGHT SEASON is coming! Olga Kudryavtseva Editor-in-Chief 4 • СЛОВО РЕДАКТОРА • EDITOR’S LETTER magazine about lingerie and lingerie business MOSCOW КубинскийГранд Дефиле сон Lingerie Grand Defile Lingerie в рамкаж выставки MODE LINGERIE & SWIM MOSCOW The CubanГранд Дефиле Lingerie dream within the framework of exibition MODE LINGERIE & SWIM MOSCOW Grand Defile Lingerie 31 августа 2016 года в 18.00 СРМ Экспоцентр, Главный подиум, Москва 18.00, 2016 August 31 CPM, Expocentre, Moscow Ждём ваши пожелания на нашей страничке в Facebook www.lingerie-magazin.ru 16+ На обложке: Ritratti 12–29 Новости/News 50–58 Тенденции/Trends D’amore, Corin, Lauma Lingerie, Zimmerli, Весна-Лето 2017: актуальные тренды сезона Fürstenberg, Cotton Club, Ritratti Milano, SS17: trends of season Dana Pisarra 60-65 Искусство продаж 30–43 Обзор/Review Немецкая мода. Разумность, рационализм, Art of Sales надежность. Пляжная мода Германии делает Умение побеждать! Интервью с дочерью акцент не только на дизайн своих изделий, основателя Cotton Club Сарой Крешентини но и на национальных традициях: качестве, Ability to win! Interview with the founder’s Cotton долговечности, разумности, прочности и club daughter Sarah Kreshentini износостойкости своей продукции. German beach fashion lays an emphasis on not 66-79 Бестселлеры/Bestsellers only the fashion design, but also on the national Калейдоскоп бестселлеров Осень-Зима 2016/17 traits - quality, durability, rationality, strength and Kaleidoscope of bestsellers Autumn-Winter wear resistance of the items. 2016/17 44–45 Уроки с Lingerie 72-73 Россия за нами/ Lessons with Lingerie Russia is With Us Кто побеждает! Интервью с Джос Берри. Ее Пробуждение любовью D’Amore. Знакомство с деятельность включает в себя все аспекты новым брендом. развития бренда и мерчандайзинга в процессе Awakening by love from D’Amore. производства инновационной продукции. Eurovet opens up the Russian vastness. Who wins! Interview with Jos Berry. Her activity in- volves all aspects of brand development and merchan- dising during an innovative product manufacturing. Содержание Соntent 6 16+ 74-79 Искусство продаж 94–95 Искусство продаж Art of Sales Art of Sales Компания Евровет осваивает российские Революционные открытия Ritratti просторы. Почему базовая коллекция Ritratti поправу Eurovet opens up the Russian vastness. считается инновационной? Why is Ritratti basic collection rightfully considered to be innovative? 80–84 Тенденции/Trends Ключевые модели ассортимента 98-101 купальников сезона весна-лето 2017. Выставки/Trade Fairs Top beachwear models of Spring/Summer 2017. Что ожидает гостей выставки MAREDMARE FASHIONSNOOPS.COM во Флоренции? Интервью с генеральным директором выставки Alessandro Legnaioli What is prepared for MAREDMARE guests in Flor- 86–91 Искусство продаж ence? Interview with Alessandro Legnaioli, General Art of Sales Manager МАРКЕТИНГ: интрига между Пятый сезон выставки Galleria Intima покупателем и продавцом The fifth season of Galleria Intima Рассуждения на тему: Что же происходит в нашей жизни, каким образом построить бизнес, чтобы просчитать тенденции, 104-105 Красота тела/Beauty Trend определить стратегию действий? Как вернуть плоский живот после родов и не Speculations on the topic: What is happening in только. Все о технологиях моделирования our life, how to build a business so that to foresee фигуры the trends and develop an action plan? How to return a flat belly after giving birth and 92–93 other things. Anything about body shaping tech- Выставки/Trade Fairs niques Interfiliere Lion открывает новую эру! Interfiliere Lion opens a new era! Содержание Соntent 8 16+ 108–110 Гламур, подиум и Prestige Yacht & Jet Catwalk Выставки/Trade Fairs Show. Окунитесь в мир роскоши и красоты. CPM: Mode Lingerie & Swim Moscow. Новый Glamour, runway and Prestige Yacht & Jet формат деловой программы на выставке. Catwalk Show. Feel yourself immersed into the CPM: Mode Lingerie & Swim Moscow. New for- world of luxury and beauty mat of a business part of the trade fair program. Индийская бельевая индустрия в Москве. 120-123 Индивидуальный подход/ 15 индийских бельевых брендов дебютируют в этом году на российском рынке в рамках Individual Approach выставки CPM Дикое сердце Luli Fama. Mode City и Interfil- Indian lingerie industry in Moscow. 15 Indian iere выбирает Дизайнера Года. lingerie brands come to the Russian market this Интервью с победителем. year within the framework of CPM Wild Heart of Luli Fama. NMode City and Inter- filiere decides the winner of Designer of the Year award. Interview with the winner. 114–118 События/Fashion Shows 124 Праздник во французском стиле от Lise Charmel. Календарь выставок/ French-inspired festival by Lise Charmel. Trade fairs calendar Содержание Соntent 10 Lingerie новости Пробуждение любовью от D’amore Дебютная коллекция Sinfonia D’Amore от молодого российского бренда — это доселе не слышанная мелодия на нашем рынке. Это истинный язык любви: чистой, нежной и Awakening of love такой прекрасной. by D’amore Необычайно смелый дизайн в сочетании с яркой цветовой гаммой созданы, чтобы любовно ласкать вашу кожу, служа The debut collection Sinfonia D’Amore by the young Russian постоянным напоминанием, что вы не просто мать и жена, brand is a hitherto unknown melody in our market. This is the хранительница домашнего очага или целеустремлённая true language of love: clean, delicate and so beautiful. карьеристка, а прежде всего любимая женщина. A daring design in combination with a bright color scheme has Белье D’amore — это биение двух сердец в унисон. been made to touch softly your skin, constantly reminding you Пеньюары и халаты с роскошной отделкой из французского that you are not just a wife and mother, homemaker or careerist, и итальянского кружева пробудят драгоценные but foremost a beloved woman. воспоминания о первом свидании, первом поцелуе и первом прикосновении. А может быть, зажгут новую искру. Lingerie D’Amore is two hearts beating as one. Peignoirs and negligees trimmed with French lace will awaken precious D’amore — это уникальное качество, роскошь и абсолютно memories of your first date, the first kiss and the first touch. They новый дизайн одежды для дома. may also create a new spark. Позвольте себе влюбиться в D’amore. D’amore is a unique quality, luxury and absolutely new homewear design. Let yourself fall in love with D’amore. 12 • НОВОСТИ • NEWS Cini Генеральный дистрибьютор ООО СиО и СП ООО Nargesz Style в России ООО «Вайт найт» 190000, Санкт-Петербург, улица РЕКЛАМА Казанская, д. 39, пом. 12Н, лит. А. Тел: +7 (812) 748-18-91 Сайт: d-amore.ru. Mail: [email protected] Cтенд 24В20 на выставке MODE LIGERIE&SWIM MOSCOW Lingerie новости Новые линии в коллекциях от бренда Сorin Сделайте шаг навстречу новому качественному белью органично и интересно. Коллекция богата разнообразными бренда Corin. Вы найдете самые последние модные формами бюстгальтеров, которые отлично
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