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Intimately Yours Summer 2019
REVEALED INTIMATELY YOURS A SOURCE OF LOVE, LINGERIE + PASSION SUMMER 2019 1 | REVEALED REVEALED, THE NEW MAGA- ZINE CREATED BY CURVEN- EWYORK TO: REVEAL THE INS AND OUTS OF THE EVER-CHANGING IN- TIMATE APPAREL INDUSTRY. UNCOVER THE DESIRES OF THE CONSUMER. DISCOVER THE IN- NOVATIONS IN DESIGN, TREND AND PRODUCTION. SHOW OFF THE IMPROVEMENTS OF IN- CLUSIVITY IN THE INDUSTRY. TEACH THE IMPORTANCE OF THE PERFECT FITTING BRA. EL- EVATE KEY INTIMATE APPAR- EL BRANDS AND RETAILERS DRIVING THE INDUSTRY. CEL- EBRATE THE BEAUTY OF INTI- MATE APPAREL IN ALL FORMS. WATCH THE UP AND COMING BRANDS THAT PROVIDE INNO- VATIVE PRODUCTS. PROVOKE THOUGHT ON A WORLD THAT’S CHANGING AND EVOLVING. LEAD THE INDUSTRY BY PRO- VIDING INFORMATION RELE- MAISON LEJABY 2 | REVEALED ForEWord REVEALED, THE NEW MAGAZINE CREATED BY CURVE TO: REVEAL the ins and outs of the ever-changing intimate apparel industry. UNCOVER the desires of the consumer. DISCOVER new innovations in design, trend and production. SHOW OFF the improvements of inclusivity in the industry. TEACH the importance of the perfect fitting bra.ELEVATE key intimate apparel brands and retailers driving the industry. CELEBRATE the beauty of intimate apparel in all forms. WATCH the up- and-coming brands that provide innovative products. PROVOKE thought in a world that’s changing and evolving. LEAD the industry by providing information relevant for all. And finally,SHARE with you our PASSION, for LINGERIE, FASHION, and DESIGN! Table of ContentS 8 Intimate Apparel Market Trends and Strategies 10 5 Favorite Intimate Apparel Trends 12 Intimate Apparel Brands to Watch 14 The Rack Shack: All-Inclusive Bra Boutique 16 Living Coral 18 Up and Coming: Evelyn + Bobbie 20 Swimwear Trends 22 Swim Brands to Watch 24 Chantelle: 2019 Designer of the Year 26 Interview with Renaud Cambuzet – CCO at CL 28 Intimate Brands Excelling in Bodysuits 30 Want to show off your intimates? 34 Intimates Collab with RTW 36 Styling + Lingerie 39 Interview with Vanessa Crausse – Trend Forecaster 40 Minimalism v. -
2Bemag Issue05.Pdf
EDITORIAL The fifth issue of 2bemag is finally here, and so far the journey has been interesting, challenging and full of surprises, but most importantly - so rewarding! Step by step we are closer to achieving the initial idea behind 2bemag, to create a base of both readers and contributors that is as international and diverse as possible. The photographers collaborating for issue Nr. 5 are for e.g. from Austria, Sweden, France, Spain, Canada and Russia, and it gives our whole team such immense pleasure to receive and be able to publish more diverse and original work for every day that passes. The essence of 2bemag is really about, freedom of expression through the medium of photography, videography & writing and as always we invite you to collaborate with us. It is important for us to be able to give our fellow collaborators free hands to realize their dreams, and with the finished end result be able to shine the spotlight solely on the artists behind the contributions. Always feel free to contact them for new assignments, comment on their work or simply keep on following their path! We love to discover a talent – as well as we love to be discovered by a new reader. Come as you are and join us again for a new issue of 2bemag, full packed with international raw talent. Be with us 2beMag Staff e-mail: [email protected] 02 2beMag www.2bemag.com STAFF Editor in Chief JOSE GRIMM General Coordinator ROMAN AUSTIN Art Director DANI MELO Advertising EMMA WIKSTRÖM Net Working DR. -
Premium Elixir FALL-WINTER 2015 COLLECTION French-Style Designer Spirit
premium elixir FALL-WINTER 2015 COLLECTION french-style designer spirit Heir to a precious know-how, Maison Lejaby per- petuates the tradition of corsetry and swimwear in the purest tradition of craftsmanship. In its workshops in France, it designs and pro- duces rare pieces by hand, with high standards and passion, treasures of elegance and refine- ment. Universal and timeless, the French-style Designer Spirit is embodied by the complete mastery of know-how, which frees the imagination to create the exceptional. Each Maison Lejaby design carries within it this breath of freedom and recounts the expert ges- tures to bring forth a new femininity. Wonders of inventiveness and daring, emotional objects, they take the most beautiful materials from Haute Couture and, with a multitude of delicate ope- rations, create a hymn to luxury and exquisite pleasure. Over time, Maison Lejaby has reinvented itself and signs unique collections with no other limit than this perfect “fit”, designed to be the most sensual declaration of love to women. 2 COLLECTION STRATEGY 4 PRICE POSITIONING 6 summary COLLECTION SPIRIT 8 TRENDS AND COLOURS 9 COLLECTIONS 15 PREMIUM COLLECTION 16 PREMIUM NEW LINES 18 PREMIUM TIMELESS PIECES 30 ELIXIR COLLECTION 52 ELIXIR NEW LINES 54 ELIXIR TIMELESS PIECES 62 → An interactive summary to follow the thread of Maison Lejaby collections 3 FRENCH COUTURE SPIRIT KNOW-HOW • Intrepid designs which dare to be different • A perfect fit, probably the best in the world with ground-breaking ideas of corsetry • The most beatiful fabricsin -
Madalynne's Barrett Bralette
BARRETT BRALETTE A SPORTY FEMME BRALETTE BY MADALYNNE INTIMATES WWW.MADALYNNE.COM // @MMADALYNNE // #BRAMAKINGWITHMADALYNNE PAGE 2 BARRETT: A SPORTY FEMME BRALETTE GETTING STARTED I SINCERELY HOPE YOU ENJOY also called a soft bra, meaning that it does not have underwires. The amount of stretch your fabric has and THE BARRETT BRALETTE, A the firmness of your elastics will play a big role in the amount of support your bra provides, but this bra is FREE PDF DOWNLOAD FOR ALL generally intended for smaller sizes - cup sizes AA-C. BARRETT BRALETTE BARRETT LEVELS OF BRA MAKERS SUGGESTED SELF FABRICS: The pattern was designed for stretch fabrics that have approximately 30-50% stretch. Some examples include, but are not limited to, stretch lace, stretch mesh, jerseys, or any OVERVIEW: The Barrett is a sporty femme pull-on fabric with 4-15% spandex. Fabrics with stretch greater bralette that has adjustable straps, a triangle opening than 50% should be lined with another layer of stretch at center front and an elastic band at the bottom. It fabric. has a forgiving fit, and lends itself to being layered underneath oversized tops and dresses. SUGGESTED LININGS: Stretch mesh, micro mesh or powernet. INTENDED BRA MAKERS: The Barrett is a bralette, PAGE 3 GETTING STARTED GETTING STARTED PRINT PATTERN: Be sure that your printer settings SUPPLIES (see image on page 8): are not set to scale or zoom and that you are printing • 1/2 YD self fabric at 100%. To ensure you’re printing the right size, first • 1/2 YD lining fabric print out the page with the test square then measure • 1.5 YDS 3/4” picot or flat elastic (for bottom to ensure the square is 2” x 2”. -
Press Kit the History of French Lingerie at the Sagamore Hotel Miami Beach
LINGERIE FRANCAISE EXHIBITION PRESS KIT THE HISTORY OF FRENCH LINGERIE AT THE SAGAMORE HOTEL MIAMI BEACH Continuing its world tour, the Lingerie Francaise exhibition will be presented at the famous Sagamore Hotel Miami Beach during the Art Basel Fair in Miami Beach from November 29th through December 6th, 2016. Free and open to all, the exhibition showcases the ingeniousness and creativity of French lingerie which, for over a century and a half, has been worn by millions of women worldwide. The exhibition is an immersion into the collections of eleven of the most prestigious French brands: AUBADE, BARBARA, CHANTELLE, EMPREINTE, IMPLICITE, LISE CHARMEL, LOU, LOUISA BRACQ, MAISON LEJABY, PASSIONATA and SIMONE PÉRÈLE. With both elegance and playfulness, the story of an exceptional craft unfolds in a space devoted to contemporary art. The heart of this historic exhibition takes place in the Game Room of the Sagamore Hotel. Beginning with the first corsets of the 1880’s, the presentation documents the custom-made creations of the 1930’s, showcases the lingerie of the 1950’s that was the first to use nylon, and culminates with the widespread use of Lycra® in the 1980’s, an epic era of forms and fabrics. This section focuses on contemporary and future creations; including the Lingerie Francaise sponsored competition’s winning entry by Salima Abes, a recent graduate from the university ESMOD Paris. An exclusive collection of approximately one hundred pieces will be exhibited, all of them emblematic of a technique, textile, and/or fashion innovation. A selection of landmark pieces will trace both the history of intimacy and the narrative of women’s liberation. -
Confidential
CONFIDENTIALFOR INTERNAL USE ONLY CONFIDENTIAL FOR INTERNAL� USE ONLY VISUALCONFIDENTIALFOR MERCHANDISINGINTERNAL USE ONLY GUIDE intimates & sleep : how-to library CONFIDENTIALFOR INTERNAL USE ONLY CONFIDENTIALFOR INTERNAL USE ONLY LOW SCOPE STORES INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO POG types POG Grid will not be provided in this VMG. Use the MyDevice for Store Specific POGs. Intimates POGs are tied differently to allow for greater flexibility in cross-merchandising Intimates & Sleep. Z4 Review details below: Z4 NATIONAL BRAND NATIONAL Hybrid POG (tied to fixture): Z3 AUDEN P2 - Newest version of a POG (e.g. Core Bras). Styles are tied to a particular fixture – to allow for M2 M1 flexibility within the fixture. P1 P3 - Use both VMG and POG to execute. Refer to the POG to pull styles, but use the VMG for specific merchandising details (e.g.: color flow, hardware and ISM location). Flex POG (tied to one or multiple fixtures): D4 - Styles are tied to one POG (e.g. Auden Bralettes) to allow for flexible merchandising within the D3 entire shop. - Refer to the VMG for merchandising direction. D2 Traditional POG: D1 - Use the POG (e.g. Packaged Panties) to merchandise presentations. Z2 STARS ABOVE Z1 COLSIE - Refer to VMG for inspirational photos, if available. POG TITLES ON ADJACENCY POG TYPE STEPS TO MERCHANDISE 1. USE STORE SPECIFIC ADJACENCY & MYDEVICE FOR STORE SPECIFIC POG BALI, PARAMOUR, WARNERS, SEASONAL, CORE BRA HYBRID 2. PLAN POG LOCATION ALSO USING VMG PRODUCT FLOW MAP WALL, PLUS, PF BRA COMBO (SMALL FORMAT) 3. USE VMG FOR HOW-TO PAGES ON HARDWARE POSITION, MERCHANDISING AND ISM POSITIONING 1. -
Download PDF Presentation
ABOUT THE ENTERPRISE TM “AJOUR” belongs to the multi industry business concern “Univer- sal”, which was held in 1997. “Universal” company is the biggest distributor of the most famous worldwide manufacturers («Unilever», «Maspex» etc.). The company is developing rapidly and is well- known all over Ukraine as the exclusive supplier of the worldwide trade marks. In 2004 the company opened the new 12 years area – garment manufacture. The world saw the first women’s lingerie collection by of market success the trade mark “AJOUR” that year. The manufacturing unit is situated in Khmelnitsky, 320 kilometers away from Kyiv. With the opening of the factory of its own the company has set new high standards in Ukraine’s lingerie manufacture. French spe- cialists were invited for creating branded signature, they set manufactur- ing procedure and created the first women’s lingerie collection. Nowadays their ideas are implemented by famous Ukrainian designers and drafts- men who have been professionally taught in Paris. Nowadays the staff of the industrial enterprise contains about 160 workers. Among those there are professional sewers, set-up operators, fabric cutters, high-professional specialists like technologists, draftsmen, designers and managers. www.ajour.com MANUFACTURING Garment manufacture specializes in the design and production of: • women’s underwear; • women’s swimwear and beachwear; • women’s loungewear; • men’s underwear ; • men’s swimwear; • men’s loungewear; • children’s swimwear. Ideal lingerie is a woman’s weapon www.ajour.com MANUFACTURING Fashion lingerie house “AJOUR” focuses on two key activity areas: 1. Design and production of annual collections for AJOUR, WIN, Bretelle trademarks. -
Lingerie & Men's Accessories What's Selling Now?
INDICATOR Lingerie & men’s accessories What’s selling now? LINGERIE MEN’S ACCESSORIES Shirley Kelly Owner, Aria Lingerie in Bath Chris Scotney Owner, Christopher “Simone Pérèle is doing well for us. It has an Scotney in Leicester incredibly beautiful red plunge bra, Celeste Demi “In particular, pouch bags from Paul Smith, Hugo Cup (retailing from £59), that has been selling Boss and Armani have all been selling very well strongly. Anita is another brand that is doing well. (retailing from £125). We’ve also sold some Paul Its Scarlett Underwire Bra (£48) has been popular. Smith wallets (£155) – but it’s the pouch bags It is well suited to ladies with a bigger bust size.” that everybody is after.” Heather Smith Owner, Elouise Lingerie Stacey Booker Supervisor, in Buckden, Cambridgeshire Blueberries in Blackpool “We’re doing well with Empreinte. The Capucine Dolce & Gabbana “Paul Smith and Diesel have been doing quite (£63) is a great everyday bra we started stocking well. With Diesel it’s the boxer shorts (£20) and for for spring 13. The lower price point is a good way Paul Smith it’s the wallets (£120 to £130) that to introduce customers to the brand. We sell a lot customers are after. Vivienne Westwood jewellery of its Melody (£73.60) bras in red as well.” has also been popular, especially the cuflinks (£70) and Nano earrings (£46).” Brenda Cresswell Owner, Bare Necessities in Melbourne, Derbyshire Tony Smith Manager, Dartagnan “PrimaDonna sells well. The Deauville (£68 to £74) in Chichester, West Sussex full cup bra is an ongoing range and we do well “Paul Smith scarves (£60 to £110) have done well with the basic, continuity colours. -
CATALOGUE Spring • Summer 2018
CATALOGUE Spring • Summer 2018 effective from 1st February 2018 Spring • Summer 2018 PRETTY POLLY LEGWEAR PRETTY POLLY LINGERIE 19 NYLONS 3 LOLA 20 NATURALS SKIN TONE 4 ISLA 21 NATURALS 5 NATASHA 22 FASHION 6 ISABELLE 23 CONTINUITY FASHION 7 KATRINA 24 FASHION ANKLETS 7 ABIGAIL 25 PRETTY FLIRTY 8 ERIN 26 DAY TO NIGHT 9 AMBER 27 PN AF83 PN AF84 PN AF85 PN AKQ4 PN APA9 PREMIUM OPAQUES 10 IMOGEN 28 EVERYDAY OPAQUES 11 SHAPE IT UP 29 SOCKS 12 ELLA 30 FRESH 13 TESSA 31 CURVES 14 OLIVIA 32 NYLONS ON THE GO 15 ALICE 33 Created to evoke the vintage glamour of yesteryear, a range of 10 denier gloss tights, stockings and hold ups for an elegant look on leg. EVERYDAY PLUS 16 EVERYDAY 17 Outer CLASSIC 17 style code product name sizes shade Quantity HOUSE OF HOLLAND 18 PN AF83 10D Gloss Tights S M L Barely Black, Black, Highlight, Navy, 6 Pewter, Sensation, Sherry, Sunblush, Tivoli PN AF84 10D Gloss Stockings SM ML Barely Black, Black, Sherry 6 PN AF85 10D Gloss Lace Top Hold Ups SM ML Barely Black, Black, Sherry 6 PN AKQ4 10D Gloss Backseam Tights SM ML Black, Sherry 6 PN APA9 10D Gloss Secret Slimmer Tights SM ML Black, Sherry 6 ARISTOC LEGWEAR ULTIMATE 34 SUPPORT 38 ULTRA 35 ULTRA BARE 39 BODYTONERS 36 FASHION 40 OPAQUES 37 SENSUOUS 41 2 3 Spring • Summer 2018 PN AUH5 PN AUH5 PN AUH5 PP APA5 PP APA6 PP APA7 PP ARD6 PN AUH5 PN AUH5 PN AUH5 PN ASY2 PH EF24 PP ASC4 NATURALS SKIN TONE NATURALS - ENRICHED WITH SHEA BUTTER A beautifully sheer 8 denier tight in a range of six shades to match almost any skin tone, The perfect hosiery for Spring and Summer; a range of tights and hold ups giving a natural look on leg. -
Exposed Dessous - Intima 11 10
SALON INTERNATIONAL DE LA LINGERIE E56 L10 F50 D66 D66 BY PAVILION 7.3 E80 D66 G79 D80 LE COMPTOIR F77 F78 H79 DEEPSLEEP DOMIKIDS DE LA PLAGE POUPÉE BIKKI BEACH HARMONY ADMAS SOMINANT ROCKHARD HOMEWEAR MARILYN FASHION D76 D74 H77 C73 C74 D75 BAISER LELO BOGEMA SENSIS VOLE VITAMIA MOJITO FLASH YOU AND ME PASTUNETTE JOHN WORKSHOP LINGERIE H75 LICKSTARTER REBELLE MASSANA ARIJS VIPA, ZE:BRA, K73 K75 K76 ROBSON FRANK BRA FITTING AXAMI CASMIR L72 SHOWS SUGAR SKIN BAED NOIR STORIES HANDMADE G74 H74 J74 A.ARROYO D66 C69 DANIER C68 D69 D66 E69 E68 F67 F66 G66 H67 H66 J71 J70 K71 OBSESSSIVE HECHTER GUY DE L70 DODO EWA BIEN K70 CTM STYLE JERF FRANCE MADEKS ALLES SPORT HAPPY YSABEL B66 BLACK SPADE LINGADORE MAPALE PEOPLE E66 PANACHE MORA J68 K69 LOOK CUPID PARFAIT NATURANA K68 ME PJ SALVAGE INTIMATES CREATIONES VOLUPTINA VOVA GARY SELENE MAISON CATANZARO A B C D E F G H J K L H63 A64 D64 E63 F63 F64 H63 K64PLAYFUL PROMISES CYBER CLARA JAMMIES ROSSI FRALY ICE FASHION K62 ROZA FORMS L62 D60 FURSTENBERG EXHIBITOR'S A60 E57 WELCOME DESK X-INTIMA VALPLASTIK F57 F50 K58 D58 ANNETTE LINGERIE VALCUVIA RUI SIL WAHLONG LA ROCCA GLAMOUROUS K56 L55 ORHIDEJA B57 CHANTELLE E56 F55 L56 CLOAKROOM D56 E55 PASSIONATA K14 SPEED CHANTAL THOMASS CUCONE BOGLIETTI K52 L54 VESTIAIRES MEETINGS INTERFILIÈRE PARIS B&B INTERFILIÈRE PARIS ERNESTINE GIRARDI MARSYLKA KISS MORETTA BOBO K50 D50 F49 DANAPISARRA FAJATE A52 VERDIANI VIVIS TREND & FASHION CLASS REGISTRATION 2021 B48 A47 A48 L46 DAGSMEJAN COTTONREAL H42 K46 L45 D45 D48 F47 F44 H47 BONLUXE C42 L44 ATELIER MADIVA LISANZA F63 MANNEQUINS ANDRES SARDA CREATIVE PRELUDE MARIE JO IBERYA 7 8 9 10 11 PLUTO TWIN D44 F43 JOLIDON MEY J42 K43 L42 SET PRIMA DONNA L40 VALERY MAX MARA VALEGE ROYAL LOUNGE MEGAMI MORGAN 6 12 13 OZTAS WORKSHOP UNDERWEAR TEINTURE NATURELLE H39 L38 D39 D40 F35 F36 H38 J37 J48 K38 L37 FORMA BLUE PAIN BYE ARUELLE MOD OSCALITO SANS BRA LEMON DE LOUISA ROSA FAIA COMPLEXE 5 4 3 2 1 FERAUD K36 D36 SUCRE BRACQ ANITA TAUBERT MILLENNIALS 3 C38 D37 RÖSCH NINA VONC J35 CANAT O.R.G.A.N.I.C. -
Dark Stars PARIS — Hedi Slimane Is Bringing the Energy of Rock ’N’ Roll — Along with Dashes of Art Deco and Parisian flair — to His Makeover at Saint Laurent
AND WWD INTIMATES LEGWEAR KATE’S TURN BY THE NUMBERS, NEW MARKETS, TRENDS AND MORE. SECTION II SAM EDELMAN TAPS KATE UPTON AS ITS FACE. PAGE 3 ACCESSORIES PRE-FALL WWD 2013 MONDAY, JANUARY 28, 2013 Q WOMEN’S WEAR DAILY Q $3.00 BUILDING ON ITS ROOTS Fendi to Help Restore Key Roman Fountains “We are proud of being tied to By MILES SOCHA the city, but I believe not everyone knows, and this is a great occasion to PARIS — Lending a hand to its do something for the city that hosts mythic hometown — and enrich- us,” Beccari said. “Rome is a home ing its brand narrative in the pro- of Made in Italy. There’s an incred- cess — Fendi is embarking on a ible savoir faire, but as well it’s a four-year effort to restore some source of inspiration for many.” of Rome’s crumbling fountains, In an exclusive interview, the beginning with the Trevi, WWD first since he assumed the helm of has learned. Fendi in February 2012, Beccari Karl Lagerfeld, Silvia Fendi, said the company would be the Fendi chief executive Pietro sole sponsor of the Trevi refur- Beccari and Rome’s mayor, Gianni bishment, with work expected to Alemanno, are slated to host a commence this spring. The brand press conference in the Italian city plans to fund restoration of four today to unveil the project. other fountains, which have yet to Elements include a photo book be named. devoted to Rome’s celebrated The executive also lifted the and hidden fountains, lensed by veil on development plans for the Lagerfeld and due out in the sec- luxury firm, which is part of lux- ond half of the year. -
What Sells Best Now?
72 SURVEY BOUTIQUES THE BEST OF INTIMA’S HIGHLY ANTICIPATED ANNUAL SURVEY HAS ONCE AGAIN SOUGHT THE OPINIONS OF MORE THAN 500 RETAIL WHAT SELLS OUTLETS WITHIN 10 COUNTRIES. THE PANEL CONSISTS OF THE BEST STORES TAKEN FROM THE DIFFERENT NATIONAL COMPETITIONS AND IS SELECTED BY THE JURY MEMBERS. ALL IN BEST NOW? ALL THE RESULTS REVEAL AN IMPROVEMENT FOR LINGERIE SALES IN CONTINENTAL EUROPE – PRIMARILY IN GERMANY AS WELL AS IN FRANCE, ITALY AND SPAIN. THE UK MAINTAINS THE SAME POSITIVE RESULTS AS NORTH AMERICA. THE ONLY NON-MOVER AGAIN THIS YEAR IS RUSSIA AND THE UKRAINE, WHO STILL SEEM TO BE STRAINING UNDER THE PRESSURE OF AUSTERITY WITH MORE THAN HALF OF THE STORES SUFFERING A SIGNIFICANT REDUCTION IN SALES. IN REGARDS TO THE PERFORMANCE OF EACH CATEGORY; CORSETRY REMAINS AT THE TOP WITH AN INCREASE IN SALES OF PLUS SIZE AND GROWING POTENTIAL FOR SPECIALTY BRAS SUCH AS MATERNITY AND POST-SURGICAL. SPORTSWEAR, IN PARTICULAR, HAS NOT MADE AS MUCH OF AN IMPACT ON THE CONTINENT, BUT IS ALREADY DOING WELL IN THE UK AND NORTH AMERICA. AS YOU READ THE FOLLOWING PAGES YOU WILL DISCOVER THE SPECIFICS FOR EACH MARKET AS WELL AS THE BESTSELLING BRANDS FOR 2015. 74 SURVEY HOW HAVE THE MAIN CATEGORIES FAIRED? -10% or more between -5% +5% between more than -5 and +5% and 10% USA & CANADA -10% + 10% 3% 44% 18% 12% 21% 3% 64% 18% 6% 3% THE BEST OF INTIMA SPOKE TO A SELECTION OF 65 INDEPENDENT RETAILERS ACROSS THE USA & CANADA. THOSE POLLED WERE BOTH PAST AND PRESENT BEST SHOP AWARDS 4% 7% 46% 21% 4% 11% NOMINEES WHO HAVE UNRIVALLED EXPERIENCE WITHIN THE LINGERIE SECTOR.