EDITORIAL

The fifth issue of 2bemag is finally here, and so far the journey has been interesting, challenging and full of surprises, but most importantly - so rewarding! Step by step we are closer to achieving the initial idea behind 2bemag, to create a base of both readers and contributors that is as international and diverse as possible. The photographers collaborating for issue Nr. 5 are for e.g. from Austria, Sweden, France, Spain, Canada and Russia, and it gives our whole team such immense pleasure to receive and be able to publish more diverse and original work for every day that passes. The essence of 2bemag is really about, freedom of expression through the medium of photography, videography & writing and as always we invite you to collaborate with us. It is important for us to be able to give our fellow collaborators free hands to realize their dreams, and with the finished end result be able to shine the spotlight solely on the artists behind the contributions. Always feel free to contact them for new assignments, comment on their work or simply keep on following their path! We love to discover a talent – as well as we love to be discovered by a new reader. Come as you are and join us again for a new issue of 2bemag, full packed with international raw talent.

Be with us

2beMag Staff

e-mail: [email protected]

02 2beMag www.2bemag.com

STAFF Editor in Chief JOSE GRIMM General Coordinator ROMAN AUSTIN Art Director DANI MELO Advertising EMMA WIKSTRÖM Net Working DR. WATSON Software Developer POL ESCARPENTER Production JULIA MUELAS / Leula Production Company /

Raw Talents Issue 03 OUR RAW CONTRIBUTORS

Greg Alexander Sandra Myhrberg www.gregalexander.net phone. +46 736431656 editorial. THE RING [email protected] www.sandramyhrberg.com editorial. BEDSIDE MANNER

Ellen Winter Roman Gorchakov editorial. MESSAGE IN A BOTTLE www.romangorchakov.com/en [email protected] editorial. KITSCH ON STEROIDS

Jose Torralba Kurt Salhofer [email protected] [email protected] www.josetorralba.com www.curtisland.com phone. +34 695571380 phone. +43 69911840717 editorial. BIOMA editorial. SLEEPLESS DAYS

Marie-Michèle Hayeur phone. +1 5145828468 GREG ALEXANDER [email protected] www.mmhayeur.com Born in Lausanne, he grew up in Geneva then in Athens. Greg www.mmhayeur.com/blog Alexander is a world citizen who travels the planet to seize on editorial. LAKE HOUSE glazed paper all the quintessence of femininity. If he nourishes an atavistic passion for Greece, ground of his ancestors, it’s in that he found his home port. As a child, Greg Alexander dreamed of becoming a plastic surgeon, in order to preserve the women from the ravages of time. Becoming a photographer, he continues his dream of perfection because, according to him, “the photograph is a kind of plastic surgery which ables to modulate a face ad infinitum!” His vision of the beauty : fragile, transitory, a little kitsch and inevitably fatal.

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cover

editorial 02

team 03

contributors 04

summary 05

editorial 06 ISSUE 4 new faces 18 editorial 20

SUMMARY editorial 36

emerging raw talents 48

editorial 52

talents fan club 64

editorial 74

editorial 88

gadget world 102

editorial 104

world news 116

consolidated talents 118

discovering raw talents 122

back cover

Raw Talents Issue 05 Editorial

Greg Alexander

photography by

06 2beMag Swimsuit Save The Queen Shoes Prada

Art Director Sébastien Vienne PAX Paris Make up Nathalie Grand & Karol Fontaine Hair Nathalie Grand & Olivier Henry Muse Milena Mytzka@ Major Aurelien@ Idole Special thanks to Renaissance Vendôme Hôtel Paris Swimsuit Save The Queen

Swimsuit Save The Queen Shoes Prada

10 2beMag Hat CA4LA dress Junko Shimada Shell necklace Blaak Stone Necklace Atoll Palme Ring amber, resin Garland Platform leather sandals Junko Shimada

Raw Talents Issue 11 Swimsuit Save The Queen Shoes Pada

12 2beMag Raw Talents Issue 13 Swimsuit Touch Lux

14 2beMag Raw Talents Issue 15

New Faces

CARMEN LEE SOLOMONS hobbies Traveling & having fun with friends.

Nationality : South African Height : 171 cm Hometown : Cape Town Chest : 81 cm Age : 17 Waist : 58 cm Eyes : Green Hips : 86 cm Hair : Chestnut Shoes : 38,5

BOSSMODELS / www.bossmodels.co.za

18 2beMag JOBE BRYER hobbies Photography & Jujitsu.

Height : 188 cm Suit : 45L/35L Waist : 70 cm Shoes : 11 Eyes : Blue Age : 17 Hair : Brown

BOSSMODELS / www.bossmodels.co.za

BOOKINGS / www.bookingsmodels.co.uk

Raw Talents Issue 19 Muse Madelene Nord Stylism Emma Wikström Make Up Yvette Reyes Jumpsuit Mango Necklaces and belt Vintage

Swimsuit Zara Vest H&M Peach top Topshop Black shirt H&M

Shirt United Colors of Benetton Shorts Zara Hat Vintage

Jeans H&M Shorts Topshop

Flower dress Zara Belt Vintage Shoes Zara

Editorial

Muse: Viviana Pérez Collection BIOMA by Julia Nogués Make Up & Jéssica Márquez Assistant Guy Pérez Collection Bioma by Julia Nogués

Model Ksenia

Dress Barbara Bui Vintage TCN 40 2beMag Bracelets Fun & Basics Model Elena Top Hoss Silver Shorts princesse Tam Tam Necklace and belt Hoss

Emerging Raw Talents

Founded in in 2006 by the designer of the to create pieces which exhibit strength no matter the arena same name, Stine Goya’s ambition is to break with the in which they perform. dominating monochromatic spectra of brands by reintro- It was this ambition combined with her instinctive need to ducing vibrant color and sculptural form into the circuit of create which led to the establishment of her personal label. functional high fashion. Today Stine Goya is carried in leading stores in 14 countries Following a diverse career in fashion, modeling for Karl La- across the world. The brand is expected to expand further gerfeld and Chanel, and styling for, amongst others, Ame- on the international scene, continuing to present collections rican Harper’s Bazaar and Vogue, the 29-year-old Danish which are compelling, refined, and vivacious with a touch of designer graduated from Central St. Martins college of Art the avant garde. in London in 2005, specializing in fashion with print. During Her debut show, Konfetti, was presented at the Copenhagen the course of her studies she spent time under the tutelage fashion week in February of 2007, sparking profound interest of cutting edge designers: Eley Kishimoto, Hussein Chayalan for an upcoming designer with an agenda to influence Scan- and Jonathan Saunders, each of which have influenced her dinavian design. Since then, Stine Goya has experienced wi- work, in their mastership of color, form and prints. despread acclaim in the industry for her particular and yet After her graduation she joined the cutting edge Danish talented use of vibrant hues and aptitude for creating atypi- magazine, Cover, as fashion editor for a year. The diversity of cal silhouettes. her experience in the industry greatly inspires her approach to fashion through an understanding of it’s many facets. From the artistic presentation of the catwalk to the functional na- ture of clothing in their everyday use, it is Stine Goya’s aim

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more info www.stinegoya.com

Spring/Summer 2010 “Bulles d’été” collection: The collection that was shown at Mercedes Benz Fashion week in seeked to capture an air of untroubled decadence, re- ferencing the latent atmosphere prevalent among the youth of the upper class in the leisurely costal retreats of The Hamptons. Beach promenades, frivolous enjoyment of life, sensuality and a renunciation of earlier generations solemnity Fall/ Winter 10/11 “La Ville Fantôme“ collection : Stine Goya presented a Western-themed collection called the “Ghost town” at Copenhagen Fashion Week. The collection was inspired by the American landscape photographer Ansel Adams. „His pictures have a truly striking character in their portrayal of barren yet dramatic landscapes. They resonate a wild, almost hostile feeling and yet they have the most fantastic texture which beckons you closer“, states Stine. The importance of authenticity and renewal has always shone brighter than the one of adhe- ring to current trends. With reference to painter Georgia O‘Keefe the „La Ville Fantôme“ embodies lustrous flower portraits and Hispanic atmosphere in the outskirts of New Mexico. Goya’s reputation in Copenhagen precedes her, and she has quickly become one of the country’s most well-known designers since her first collection in 2007. We can’t wait to see what the future will hold for this talented Danish designer.

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Interview with Stine Goya @ Mercedes Benz TV

RawRaw TalentsTalents IssueIssue 0551 Dress Society for Rational Dress (societyforrationaldress.com) Scarf Diesel (diesel.com) Shoes Chie Mihara Shoes (chiemihara.com04 2beMag ) photography by Marie-Michèle Hayeur

Muse Chelsea Next Canada Make up & Hair Anabelle Deschamps Stylist Elise Lachance Retouching panchromatic.ca 04 2beMag Pants Alexander McQueen (alexandermcqueen.com) Belt Stylist own Shoes Manolo Blahnik (manoloblahnik.com)

Raw Talents Issue 55 Bra Lise Charmel (lisecharmel.com) Skirt Bachour (billieboutique.com)

04 2beMag Raw Talents Issue 05 Cocolily (cocolily.com) Sweater Diesel (diesel.com) Ring Elizabeth and James (elizabethandjames.us) Underwear Lise Charmel (www.lisecharmel.com) T-Shirt Heritage (www.thebay.com)

Bodysuit Lise Charmel (www.lisecharmel.com) Vest Diesel (www.diesel.com) Boots Aldo (www.ccskye.com) Talents Fan Club

Abbey Lee Kershaw – a bohemian summer child born the mous lobster claw-inspired shoes with curved 25 cm heels 12th of June 1987 in Melbourne, Australia. She is 180 cm because the girls believed they were dangerous. tall, and her measurements are: 86 – 66 – 89 (EU). She is Despite the drawbacks Abbey Lee continues to charm the nowadays better known as just Abbey Lee, and has overco- fashion world with her tattoos and piercings and is to this me some of the unluckiest of missteps on her road towards day one of the most coveted faces in the business. Since her becoming a successful model. start she has appeared in campaigns for , Cover Everything started in 2004 when Abbey Lee was 16 years Girl, Decjuba, D&G, Gucci, H&M, Lord & Taylor, GAP, Chloe, old, and was discovered on the beach by Kathy Ward from Karl Lagerfeld and to name a few. She has also Chic just 100 meters from her home. During her first year of appeared in editorials and graced the covers of V Magazine, modeling Abbey Lee was working part time at the bakery Dazed and Confused, Allure, Harpers Bazar, Numero, and section in the Newmarket Safeway, until she won the Aus- last but not least Korean, Australian, Russian, Italian and Ja- tralian Girlfriend Covergirl Model Search and decided to panese Vogue. move to Sidney. In March2010 it was announced that she will be the new Only a year after that, Abbey Lee packed her bags and tra- face of Chanel’s Fall/Winter 2010/2011 ready-to-wear ad veled to New York to pursue her new career as a model. The campaign. The news came after she closed the Chanel road to success wasn’t easy though, in 2008 she famously Spring Couture show and opened the Chanel Fall/Winter fainted at Alexander McQueen’s Spring/summer show due 2010/2011 ready-to-wear show. to a particularly tight and Fashion Week fatigue. Two Abbey lives in Williamsburg section of Brooklyn and usually weeks prior Kershaw had fallen at Rodarte wearing Nicho- hangs out with other model friends such as Cathrine McNeil, las Kirkwood’s vertiginous heels. The latest controversy su- Freja Beha and Karlie Kloss. rrounding Abbey Lee has been about her and two other models being dropped from Alexander McQueen’s 2010 spring show in New York after they refused to wear his fa- by Emma Wikström

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Raw Talents Issue 05

Talents Fan Club

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Editorial

photography by Sandra Myhrberg

Muse: Amanda B/ Magnolia Agency Make up & hair Sanna Riley/ Magnolia Agency Stylist Lill Gernandt Walderkranz Tattoo Miki Myhrberg

68 2beMag Model Anna Voloshina Dress Tara Jarmon Headdress Monic Shoes Casa Dei High Wasted Lindex Earrings Vintage

photography Yan McLine

Raw Talents Issue 63 Pearl Choker Vintage Lace Body Topshop Twilfit Lace-up Boots Rizzo

76 2beMag Raw Talents Issue 63 Dress Etxart & Panno Coat Armand Basi Embroided Robe Vintage Vintage hat Music Ages Floral Printed Bra Noemi Lodi Panties and Suspenders Noemi Shoes Pura Lopez

76 2beMag Dress H&M Necklace Vintage

Raw Talents Issue 81 Jacket H&M High Waisted Panties Twilfit Platform Sandals Mini For Many Earrings Vintage

Shirt Efimer Cardigan Twin Set Gloves Charlotte Eskildsen Eyewear Cristina Planelles Raw Talents Issue 77 Lace Body Topshop Panties Lindex Bracelet Snö of Sweden Fish Net Ahlens Suede Boots Vintage

04Model 2beMag Nastia Omnia Lace Body Topshop High Waisted Panties Twilfit Pearl Necklace Snö of Sweden Stockings Twilfit Wooden Heels Topshop

Raw Talents Issue 79 Stockings Ahléns Panties Twilfit Necklace Vintage

80 2beMag Dress Tara Jarmon Jacket Notify Belt Efimer Leather Hairpin Monic Shoes Pura Lopez Leather Suitcase Music Ages Editorial

photography by Kurt Salhofer Günter Göbhart Vienna

Muse: Nina Braunsteiner Make up & hair Alma Milcic/ Perfect Props Vienna Stylist Nina Kepplinger/ Perfect Props Vienna Retouch Stephanie Wencek/ Düsseldorf Coat Stylists own Ninali Bracelet Sea You Coat Stylists own Lingerie Ninali Bracelet Sea You

Orthosis Bständig Jewelry New One & Accessorize High Heels Guess

Trousers Mango Cap Stylists own Hobbyhorse Toys’r’Us Suspender H&M

04 2beMag Coat Zara Boots Cheval

Raw Talents Issue 97

Stayups Calzedonia Boots Cheval Dress Ninali Orthosis Bständig

Gadget World

HITACHI’S EXTERNAL DOCKABLE HARD DRIVE

The brick is still there, but now it’s got a dock to slide into, and a little “friend” in the form of a removeable USB key if you just want to carry around a smaller percentage of the files.

The drive’s designers have also gone beyond the physical form to incorporate a software package that displays your media in an on-screen 3D interface (on your computer monitor, not the drive itself)..

GHETTOBLASTER IPOD While modding old audio hardware to accept and play music from iPods is nothing new, finding something more unique is always a bit more difficult. aar_works_dsn took apart this classic 8-track player design and made it so- mething all his own. Take a read of the full story behind this mod at aarn. It’s a one off but if you ask nicely, he may help you out.

CANON S90 The most impressive aspect of the Canon s90 design is the new Control Ring built around the lens, which can be set to control exposure (i.e. aperture or shutter speed), AE compensation, step zoom, manual focus and a selection of other functions. Finding a way of offering usable manual controls has proved surprisingly difficult for the normally ingenious designers of ultra compact cameras (although we’ve suggested a traditional ‘aperture ring’ like this on many occasions); this seemingly simple addition has a transformative effect on the utility of the S90’s extensive manual controls.

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SAMSUNG GALAXY S The I7500 is a Smartphone with WIFI connectivity and with 7,2 Mbps of HSDPA. This new terminal gives you access to all Google services, like for e.g Google Search™, Google Maps™, Gmail™, YouTube™, Google Calendar™ y Google Talk™, as well as available applications like Android Market, it will transport you to a new dimension. With the GPS receptor, a 5 mp camera and various formats of multimedia codec you are more than ready to start your trip towards the new era of telephony. You can also forget about having to charge your Galaxy continually, because it holds a long life battery (1 500mAh) and a capacity to store up to 40GB of information.

INTERNET TABLET The ezGear SurfBoard is a 7-inch Internet Tablet compu- ter that runs Google Android 2.1. With its built in Wi-Fi support and multimedia capabilities, you can use your Android SurfBoard to browse the internet, watch hi reso- lution movies, browse pictures, or read a book. And with Android, there are thousands of Applications.

In addition to the standard Android tools, the ezGear An- droid SurfBoard includes a 2M pixel digital photo and Di- gital Video Camera. The front of the unit includes stereo speakers and a full set of controls including an ergonomic built in mouse.

MUSICAL SHOWERS Fancy name aside, the Musical Showers are pretty simple: Customers plug their iPhone or iPod into a dock, and then they’re allowed to listen to their own music. Burger King installed them as part of a renewed “upscale” push to re-enter the Japa- nese market, which they had left for a while due to poor sales.

Customers can listen to their music as loud as they want without disturbing other customers. It’s your own Fortress of Solitude, where you can slowly digest those 800 or so calories in peace.

Raw Talents Issue 103 Editorial

photography by Roman Gorchakov

104 2beMag Models Nikita Ergaliev & Julia Wang Model Mallory Felder Stylist Joe Hennessey

90 2beMag Model Anastasia Braun Make Up Andrew Loos Models Victoria Jatskevich, Eugenie Tsibert & Vladimir Averjanov Make Up Katherine Filjaeva Hair Katherine Filjaeva Stylist Katherine Filjaeva

Dress Sonya Rykiel by H&M

108 2beMag Jumpsuit Stefania Borras

Raw Talents Issue 109 Models Anna Seeva & Maria Culotte Andrés Sardà Tights Calzedonia Jacket Montse Liarte

110 2beMag Dress Martin Lamothe

Raw Talents Issue 111 Models Marina Zakutskaja, Demetre Rajskij & Shoes Ash Tamara Danilovna Top Sita Murt Epaulet Pinko

112 2beMag Raw Talents Issue 113 Vest Jack Henry Swim suit Andrés Sardà Belt Hermes / Heritage Shop Model Raquel Reed Make Up Raquel Reed Stylist Tom Tom World Fashion News

KARL LAGERFELD’S SHOPING FEVER

press to play VIDEO Two young and beautiful teenage girls, Dree Hemingway and Abbey Lee, come back to their palace hotel after going on a shopping spree, and drag the hotel groom, played by Baptiste Giabiconi, into their game.

This short movie directed by Karl Lagerfeld has been edited to resemble a movie trailer – a teaser of a full-length film that doesn’t exist.

more info www.karllagerfeld.com

08:05

LEVI’S WORKSHOPS

This week, Levi’s launches the Levi’s® Workshops – a community space featuring engaging events in a new, innovative retail experience. The Levi’s® Workshop, located in San Francisco’s Mission district, will serve as a community- based extension of Levi’s® new Go Forth marketing campaign and will celebrate the creative craft of printmaking. For eight weeks, the San Francisco Levi’s® Workshop will host a selection of artistic and cultural events including printmaking workshops, readings, book launches and parties.

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BOOK RELEASE FOR FIFI LAPIN

The Blogging Bunny Fifi Lapin is publishing her first book in September and has launched a novel new competition to celebrate. Lapin is inviting budding designers to create an outfit for her to wear at the book’s launch on the eve of London Fashion Week.

Applicants should submit a drawing in the style of a cut-out and dress page from Lapin’s new book What Shall I Wear Today? Style Secrets of a Furry Fashionista. The winner will receive an array of gorgeous Fifi Lapin goodies, including a brooch, T-shirt and bag, an invitation to the book launch and the chance to see Fifi wearing the design on her blog, read by over 45,000 people a month.

The long list of 10 will be announced on her blog on September 6 when blog readers will be given the chance to vote for the shortlist.

The new book features catwalk photos accompanied by illustrations of Fifi wearing the designs, which include looks by , Yves Saint Laurent and Prada.

STELLA GOES FOR GOLD

STELLA MCCARTNEY has been appointed creative director of Adidas’ 2012 Olympic Team GB ranges. The British designer will create the label’s athlete kit for both the national Olympic and Paralympic teams. “As a British fashion designer it is an amazing, once-in-a- lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games,” McCartney said this morning.

Having designed a sports-inspired performance collection for the brand - adidas by Stella McCartney since 2005, Stella will also create a fan wear range that will be available this autumn.

Raw Talents Issue 117 Consolidated Talents

PROENZA SCHOULER

Designers Jack McCollough and Lazaro Hernandez met collection. The duo borrowed some money from their in 1998 while studying at New York’s Parson’s School parents and managed to produce the small run for the of Design. At Parsons, the two became instant friends. famous department store. While Hernandez supplemented his class work with the Barneys asked for a spring collection as well. Hernandez internship at Michael Kors, McCollough took a similar and McCollough were worrying over how to produce position at Marc Jacobs. During their senior years, they it when a friend introduced them to a German venture also worked together at United Bamboo and found that capitalist who offered to back the label. A few other sto- they were in agreement about the things that matter res (Linda Dresner, Jeffrey) picked up on the buzz and most to designers: silhouette, color, proportion. bought that collection, too, even though they’d never Due to that they got permission and decided to co-de- had a proper show. sign a collection for their final thesis project. The name In february of 2003 during fashion week they finally got they came up with was Proenza Schouler - a moniker their full runway show. The collection played with their out of their mothers’ respective maiden names. now-signature ideas of proportion (shrunken pea coats, The look Proenza Schouler showed at their graduation pencil skirts), color (browns, army greens, battleship was glamorous yet hard, pared down to the essen- grays), and silhouette (sleek, minimal)—clothes with tials: a pencil skirt, a bolero jacket that hit right below the refinement of Narciso Rodriguez and the edge of the breast, and all of it in a palette of dirty pastels just Helmut Lang. That same year they were awarded the right for a city summer. Peter D. Arnold, the head of the “Swarovski’s Award for Ready-to-Wear,” which CFDA, (Council of Fashion Designers of America) saw is annually given to an emerging talent at the CFDA’s the collection and was so impressed that he convinced annual fashion awards. Julie Gilhart, the fashion director for Barneys, to take a The rest is history. It helps that Proenza Schouler’s ta- look at the collection. lent matches their hype and that their collections show- Julie Gilhart fell head over heels in love with the young case technical skills usually reserved for much older de- duo’s sophisticated work, and even though Barneys bu- signers. Initially popular for its modern interpretation ying season was officially over, she bought the whole of and corsetry, the line features tailored coats

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in lush menswear pattern prints, sleek pencil skirts, co- lor-blocked chiffon evening gowns cinched with satin belts, and tight, minimal silhouettes that often come in dark neutrals like bronze, battleship gray, and military green. Their greatest strength has always been their apprecia- tion of the construction of clothes: the skilful tailoring, the linings, the seams—all are done perfectly, and that’s what makes them so successful. This modern luxury label offers an edgy, youthful take on upscale dressing. Many celebrities like for e.g. Kirsten Dunst, Maggie Gyllenhaal, Demi Moore, Chloë Sevigny, Julianne Moore, and Kate Bosworth wear their pieces regularly. The design team of Lazaro Hernandez and Jack McCollough—media darlings and self-proclaimed “dorks” has only been in business since 2002, but the duo has already enjoyed numerous hit collections, and a reputation as one of fashion’s most talked about la- bels. So let`s just face it, Proenza Schouler is here to stay and continue to “wow” their viewers.

more info www.proenzaschouler.com

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08:05

Proenza Schouler Fall Winter 2010/11

Raw Talents Issue 121 Discovering Raw Talents MARINA68 Rafel Oliva, born in Palma de Mallorca 1982 and Cristian Montesinos, born in 1979 are two industrial designers that in year 2008 set up their own design studio in Barcelona called Marina 68. From the first moment on, the two designers have tried to find their own style, as well as trying to distance themselves from everything already established, looking for something genuine. In 2008 they presented their first collection at NUDE Habilitat Valencia, a collection avant-garde furniture made out of cork, natural fibers, metal, wood, advanced upholstery, everything beautifully mixed together to create a series of furniture with a lot of character. Always fully committed to their personal style these two designers create very original work.

INTERVIEW

122 2beMag Raw Talents Issue 123 Rockit table

Tupa Stool

Bla Bla Chair

124 2beMag 100pies

Raw Talents Issue 125 7049 Chair

116126 2beMag2beMag Pinchito

7049 Chair

Raw Talents Issue 127