FASHION MANAGEMENT 13th edition Professional Master’s Technical file Credits: 60 Language: English Duration: from 20 January 2022 to 15 December 2022 The enrolment will be active from 20 December 2021 until 31 May 2023. Timetable: Monday, Tuesday, Thursday and Friday, 6.30 p.m. to 9.30 p.m Occasionally classes might be scheduled in other time slots. 2 Travel Experiences are included in the schedule of the Master Course with the objective of experimenting different professional perspectives in 2 different European countries. The educational planning of all IED Master courses is based on the criteria set by the European Higher Education Area (EHEA). IED Master employs a system of credits that follows the structure of the European Credit Transfer and Accumulation System (ECTS). IED issues its own exclusively private Master’s degrees. Some sessions may take place outside these hours in the #1 case of making up for missed classes or extra activities. 2 #2 Why should I Introduction study a MASTER’S Fashion is part of our society. The act of “getting dressed” is part of our culture, covering functional needs of human beings and, more importantly, satisfying the necessity of DEGREE IN communication. People from ancient times had always covered the body, both for determining a sense of belonging FASHION and to differentiate themselves from their peers. Simply by considering the fact that one of the first things done MANAGEMENT at with new-borns in Western society today is to dress them, we can understand the importance of garments. IED Barcelona? The fashion phenomenon involves multiple complexities: we are no longer talking about a product; we are facing a complex system IED BARCELONA HAS BEEN OFFERING A MASTER of interrelated disciplines that gives consumers a comprehensive IN FASHION MANAGEMENT SINCE 2009. experience in which the garment is simply a part of it. The product is surrounded by an entire world to ensure that the final target - Learn how to master the rich and powerful receives the right message and satisfies its expectations. combination of design and business management approaches, methods and tools. The communication received simultaneously through various - Reinforce your positioning and media channels should be consistent with the style of stores competitiveness in the fashion and and their location, the packaging, the service offered by the staff, innovation jobs marketplace. the quality and style of the product, and the price paid for it. - Experience a deep and yearlong personal transformation throughout exciting Fashion business is becoming more complex and fashion managers and intensive learning experiences. should be prepared for making decisions against the backdrop of an - Take a life-changing step in your unstable market. The role of a professional who can interpret target career and effectively bring innovative needs and transform these into opportunities by integrating product, solutions to businesses and society. distribution, branding, marketing, communication and service. - Open yourself to an international network Management 2022-2023 MDI / Fashion of professionals and innovators. The IED Barcelona Master in Fashion Management aims to prepare - Immerse yourself and be inspired by professionals capable of managing innovation in the fashion market the vibrant, creative and multicultural by integrating project management, strategic planning and core places of Barcelona and Europe. business management principles, adding value in the business environment and maximising the value of their contribution. Fashion designers, product managers, fashion marketing and communication professionals cannot work independently. A coordinated management profile is needed to understand all factors involved and facilitate better-informed decisions in order to increase effectiveness and innovation in the fashion business. 3 #3 GENERAL COURSE OBJECTIVES & LEARNING OUTCOMES The yearlong intensive programme aims to provide students with the necessary theoretical and practical knowledge and tools and experience to become fashion management professionals. These are the theoretical and practical skills acquired throughout the course, including the knowledge, skills and attitude required to perform a specific career activity. After completing the course, students are able to: - Enable fashion design, marketing, product and business management professionals to overcome disciplinary boundaries in order to grow in key drivers of organisational success. - Develop an understanding of the entire ecosystem behind the fashion business, enabling them to address current fashion market challenges and adding value to their previously acquired professional knowledge and skills. - Help fashion designers, communicators, managers and marketing professionals interested in fashion to become fashion managers. Fashion managers become fashion leaders and fashion leaders become organisation leaders of the future. - Develop as leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of fashion business realities. - Make future fashion managers understand the power of developing strategies, creating brands and delivering products and services successfully centred on the consumer. - Acquire fashion and business management tools to enable them to become powerful key contributors in the value creation chain within the corporate environment or as independent professionals who can adapt perfectly in the business environment through a deeper understanding of its reality and culture. - Develop proficiency in using the tools provided, enabling them to identify the appropriate use of these tools, balance academic and practical knowledge, be efficient in communication and have the ability to evaluate necessary trade-offs when faced with real business challenges. - Expand their roles and capabilities in working with innovation teams. - Foster critical thinking to help them be active citizens of our global society. - Foster critical thinking to help them be active citizens of our global society. - active citizens of our global society. 4 #4 TARGET AUDIENCE The Master recognises and welcomes students from a range of backgrounds: Graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution, or professionals in the field of business management, retail or fashion industry in general, as well as theoretical fields or those interested in implementing and leading innovative projects within the context of the fashion market. IED Barcelona structures the programme in a flexible way to attract students with different specialties and with various backgrounds. This creates a multidisciplinary environment for the students during the course, to develop a complete vision through fashion management. Admission Requirements All candidates must submit the following documentation to enter the validation process: - Two years of professional experience after completion of university studies. - Motivation letter and CV in English specifying language levels and computer skills. - Intermediate level of English, corresponding to TOEFL or IELTS 6.5. If a prospective student has neither of these certificates, his or her language skills are assessed in a face-to-face interview or via a Skype call. Travel Experience in Paris Management 2022-2023 MDI / Fashion 5 Career Outlook #5 Students who take this course add value to their professional experience in business companies, design studios and strategy firms, practicing design management in positions such as design department managers, brand managers, design directors, innovation directors, service designers and design strategists. They also work as managers and executives responsible for making decisions about how design is used in the organisation, not only in companies, design and innovation agencies, but also in education and government agencies. Former Master Fashion Management students developed their professional careers in the following positions after completing their studies: - Acting Store Manager - Fashion Buy Agent - Retail Manager - Area Wholesale Manager - Fashion Marketing - Senior Buyer - Assistant Creative Director Assistant - Senior Manager - Brand and Marketing - Fine and Fashion Designer Merchandising Strategist Jewellery and Luxury International - Brand Coordinator Accessories Professional - Urban Decay Manager - Brand Strategist - Founder and CEO - Product Planner - Branding Manager - Freelance Consultant - Product Specialist - Business development & Business Developer - Project Manager manager Marketing and Advertising - Public Relations Trainee - Buyer Assistant Professional - Retail Manager - Co-founder and Advisor - Media Relations Manager - Senior Buyer - Creative Director EU and Corporate - Senior Manager - Creative Manager - Online Product Manager Merchandising - Creative Sales - Product Merchandiser International eCommerce team - Product Planner - Urban Decay Manager - Desarrollo de Producto - Product Specialist - eCommerce Manager - Project Manager - Executivo Manager - Public Relations Trainee Some of the companies where they found those new positions are: - NELLYRODI @ Shangai - On Time PR @ Berlin - ANIMALE @ Rio de Janeiro - RESERVA @ Rio de Janeiro - Carlos Vasquez @ Bogotá - RISK Made in Warsaw @ Warsaw - Chazari @ Colombia - Sartoria Bespoke Tailors @ Torino - Crate and Barrel @ Barcelona - SEPHORA @ - DESIGUAL @ Barcelona - Sexy Jeans @Mexico City - Exipple Studio @ Barcelona - Shambhala