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Premium Elixir FALL-WINTER 2015 COLLECTION French-Style Designer Spirit

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Premium Elixir FALL-WINTER 2015 COLLECTION French-Style Designer Spirit premium elixir FALL-WINTER 2015 COLLECTION french-style designer spirit Heir to a precious know-how, Maison Lejaby per- petuates the tradition of corsetry and swimwear in the purest tradition of craftsmanship. In its workshops in France, it designs and pro- duces rare pieces by hand, with high standards and passion, treasures of elegance and refine- ment. Universal and timeless, the French-style Designer Spirit is embodied by the complete mastery of know-how, which frees the imagination to create the exceptional. Each Maison Lejaby design carries within it this breath of freedom and recounts the expert ges- tures to bring forth a new femininity. Wonders of inventiveness and daring, emotional objects, they take the most beautiful materials from Haute Couture and, with a multitude of delicate ope- rations, create a hymn to luxury and exquisite pleasure. Over time, Maison Lejaby has reinvented itself and signs unique collections with no other limit than this perfect “fit”, designed to be the most sensual declaration of love to women. 2 COLLECTION STRATEGY 4 PRICE POSITIONING 6 summary COLLECTION SPIRIT 8 TRENDS AND COLOURS 9 COLLECTIONS 15 PREMIUM COLLECTION 16 PREMIUM NEW LINES 18 PREMIUM TIMELESS PIECES 30 ELIXIR COLLECTION 52 ELIXIR NEW LINES 54 ELIXIR TIMELESS PIECES 62 → An interactive summary to follow the thread of Maison Lejaby collections 3 FRENCH COUTURE SPIRIT KNOW-HOW • Intrepid designs which dare to be different • A perfect fit, probably the best in the world with ground-breaking ideas of corsetry • The most beatiful fabricsin all the collections • Exceptionnel fabric combination, giving our products • Exceptional, distinctive finishings a strong identity • Strong & unique colour palette always ahead • Cuts that flatter and provide confort of the trends • Our products remain impeccable after use COUTURE COLLECTION DIFFERENCE IDENTITY COMPETITION 100% handmade Laboratory La Perla and Made in France Corsetry & Swimwear Eres French Luxury Lise Charmel LUXURY Designer spirit Carine Gilson Avant-garde style Chantal Thomass Exclusive precious materials from the Haute-Couture Exceptional Pleasure Price positioning: 210-400 € PREMIUM COLLECTION ELIXIR COLLECTION IDENTITY COMPETITION IDENTITY COMPETITION Corsetry & Swimwear Chantelle Larger cup size-expert collection Prima Donna Accessible Couture Simone Pérèle Corsetry & Swimwear Empreinte Audacious chic Aubade Freya Accessible Couture PREMIUM Confirmed couture spirit Lise Charmel Refined sdduction Accessible to all women Maryan Melhorn Audacious technicity Daily pleasure Seafolly Flawless good-looking Price positioning: 70-150 € Sensual daily pleasure Price positioning: 90-150 € 4 strategy FALL-WINTER 2015 COLLECTIONS 3 OBJECTIVES FOR OUR FALL-WINTER 2015 COLLECTIONS: PRIORITY GIVEN TO OUR BESTS Buy our best lines colors in priority. Complete the assortment with our new products. DISCOVER UPSTREAM ALL THE NEW LINES Launch of all the new lines in Cycle 1. OFFER ATTRACTIVE PRICES Strengthen our core collection with new lines with an attractive price. 5 premium price positioning Set price 138 Crystal Prestige 124 PASSION 150 116-130 € 124 MARANI 140 118 CRYSTAL 140 118 AFDP 124 118 GEISHA 130 108 PETRA 128 100-115 € 104 DÉLICIEUSES D. 126 104 DIVINE G. 118 89 MANDANA 114 88 SUBLIME 100 RENCONT. 65-99 € 84 GABY 110 New lines 68 NUAGE PUR 94 Timeless pieces 60 70 80 90 100 110 120 130 140 150 Price 6 elixir price positioning Set price 124 THEODORA 141 120-130 € 124 LA GOURMANDE 137 120 LA SUPERBE 141 115-120 € 118 ATTRAPE CŒUR 141 114 ROXANE 141 110 HANAE 131 95-115 € New lines 98 NUE 125 Timeless pieces 98 103 108 113 118 123 128 133 138 143 Price 7 FALL-WINTER 2015 COLLECTIONS 8 trends and colours 9 fall-winter 2015 Asian Princesses trends 10 mineral fall-winter 2015 grey trends DIVINE GUIPURE MARANI PETRA THEODORA WHITE MINERAL SATIN CHARCOAL GREY WHITE PASSION MANDANA WHITE MINERAL SATIN 11 fall-winter 2015 black trends andnude GEISHA GEISHA MARANI MANDANA BLACK DUNE BLACK BLACK HANAE HANAE PETRA PETRA SMOKEY PINK BLACK DIVINE OPALINE BLACK 12 imperial fall-winter 2015 blue trends PETRA PASSION CRYSTAL ATTRAPE CŒUR LILY IMPERIAL BLUE CASHMERE IMPERIAL BLUE CRYSTAL GOURMANDE ATTRAPE CŒUR ROXANE LILY PITCH BLACK LILY PITCH BLACK 13 fall-winter 2015 black trends andred DIVINE GUIPURE CRYSTAL CRYSTAL PASSION BLACK LOVE RED BLACK BLACK THEODORA THEODORA ROXANE BLACK PASSION RED BLACK 14 FALL-WINTER 2015 COLLECTIONS premium elixir FALL-WINTER 2015 COLLECTION 15 →SUMMARY FALL-WINTER 2015 COLLECTIONS premium The month of winter this year is sprinkled with mystery and the Lejaby Collection leads us on a voyage to the land of the fiery Princesses of Asia. Just as the Ying and Yang, pieces of lace entwine and adjust themselves to create the perfect fusion of the Mandana or Marani lines. The delicate sensuality of embroidery and satin reveals the refinement of materials and the per- fection of detail which create the French-style designer spirit. The soul of a contemporary Geisha blows over a line punctuated with flowers from Japan. On the road of the caravans, Mysterious Petra transports with her the treasures of savoir- faire and sensuous materials, bound for the far reaches of the Middle East. The Passion, Gaby, A Fleur de Peau and Divines Guipure lines are adorned with laces decorated with millions of Swarovski jewels and embellish the spark of women wear them. 16 →SUMMARY FALL-WINTER 2015 COLLECTIONS MANDANA GEISHA MARANI SUBLIME RENCONTRE NUAGE PUR INVISIBLES GABY PETRA premium CRYSTAL DIVINE GUIPURE À FLEUR DE PEAU DÉLICIEUSES DENTELLES PASSION 17 →SUMMARY premium new lines designs 18 →SUMMARY premium MANDANA UNDERWIRING 15433 PUSH-UP COQUE WITH COOKIES 15431 PADDED DEMI CUP BRA 15432 TOP 15496 BRIEFS 15463 BOXER SHORTS 15469 BODY SCULPTING BRIEFS 15456 TANGA 15462 19 →SUMMARY MANDANA A new essential reassuring line, combining two elastic laces and 15433-UNDERWIRING 15432-PADDED DEMI CUP BRA offering a modern-style adaptation to B 85-100 / 32-38 / 70-85 A 85-95 / 32-36 / 70-80 all busts. C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 DD 85-95 / 32-36 / 70-80 D 85-100 / 32-38 / 70-85 E 85-100 / 32-38 / 70-85 E 85-95 / 32-36 / 70-80 KEY SALES PITCHES - A commercial demand and a collection shortfall - Product functionality: 15431-PUSH-UP COQUE 15462-TANGA elastic lace that adapts WITH COOKIES 1-5 / XS S M L XL to all busts A 85-95/ 32-36 / 70-80 B 85-100 / 32-38 / 70-85 - Complementary shapes C 85-100 / 32-38 / 70-85 - An attractive price positioning D 85-95/ 32-36 / 70-80 FABRICS • Jacquard elastic lace • Striped lace • Swarovski paste COMPOSITION 15463-BRIEFS 15469-BOXER SHORTS 1-5 / XS S M L XL 1-5 / XS S M L XL Polyamide/Spandex DELIVERY DATE Cycle I – June 2015 COLOURS 15456-BODY SCULPTING BRIEFS* 15496-TOP* 2-5 / S M L XL 1-5 / XS S M L XL Black Mineral (04) Satin (246) *In Black (04) only 20 →SUMMARY MANDANA focus on shape UNDERWIRING (FOCUS ON SHAPE) • Top of cups in elastic scroll lace • Bottom of cup in striped elastic lace lined for support and opacity • Straps covered with Valenciennes lace • Demi-back in lined elastic scroll lace for support • Centre panel in lined elastic striped lace for support and decorated with a Swarovski paste jewel • Stretch tulle back PUSH UP (FOCUS ON SHAPE) • New push up with cup • Moulded cups with progressive foam and pocket for removable cookies • Cups covered with elastic scroll lace • Centre in lined elastic scroll lace for support and decorated with a Swarovski paste jewel • Straps covered with Valenciennes lace • Half back in striped elastic lace • Stretch tulle straight back 21 →SUMMARY premium GEISHA UNDERWIRING 15533 PADDED DEMI CUP BRA 15532 PUSH-UP COQUE WITH COOKIES 15531 NIGHTIE 15574 BRIEFS 15563 KNICKERS 15564 BRAZILIAN TANGA 15562 22 →SUMMARY GEISHA A new embroidered satin line which takes its inspiration from the flower 15533-UNDERWIRING 15532-PADDED DEMI CUP BRA gardens of Japan. B 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 DD 85-95 / 32-36 / 70-80 E 85-95 / 32-36 / 70-80 E 85-100 / 32-38 / 70-85 KEY SALES PITCHES - A complementary line to our offer - A Designer Spirit style in contrasting embroidery - An attractive price positioning 15531-PUSH-UP CUP 15562-BRAZILIAN TANGA WITH COOKIES 1-5 / XS S M L XL A 85-95 / 32-36 / 70-80 FABRICS B 85-100 / 32-38 / 70-85 • Embroidery of Japanese-style C 85-100 / 32-38 / 70-85 D 85-95 / 32-36 / 70-80 flowers on rigid tulle • Satiny weave • Airy weave • Satin straps with origami motif • Swarovski cabochons COMPOSITION 15563-BRIEFS Polyester/Polyamide/Spandex 1-5 / XS S M L XL DELIVERY DATE Cycle I – July 2015 COLOURS 15564-KNICKERS 15574-NIGHTIE Black Dune 1-5 / XS S M L XL 1-5 / XS S M L XL (04) (128) 23 →SUMMARY GEISHA focus on shape DEMI CUP BRA WITHOUT PADDING (FOCUS ON SHAPE) • Cups embroidered entirely with rigid Japanese-style flowers • Centre panel in embroidery enhanced with small Swarovski cabochons, lined for support • Satin straps with origami motif • Stretch tulle back • Half back in satin weave, lined for support PUSH UP (FOCUS ON SHAPE) • New push up with cup • Moulded cups with progressive foam and pocket for removable cookies • Cups covered in Japanese-style flower embroidery, scalloped at the neckline • Centre panel in embroidery enhanced with small Swarovski cabochons, lined for support • Satin straps with origami motif • Stretch tulle back decorated with embroidered scallop with hooks and eyes 24 →SUMMARY premium MARANI UNDERWIRING 15633 PADDED DEMI CUP BRA 15632 PADDED DEMI CUP BRA 15632 BODY TANGASHAPED 15653 BOXER SHORTS 15669 BRAZILIAN TANGA 15662 BRIEFS 15663 25 →SUMMARY MARANI A spectacular Christmas line inspired by Persia withcups decorated with 15633-UNDERWIRING 15632-PADDED DEMI CUP BRA embroidered arabesques.
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