Premium Elixir FALL-WINTER 2015 COLLECTION French-Style Designer Spirit

premium elixir FALL-WINTER 2015 COLLECTION french-style designer spirit

Heir to a precious know-how, Maison Lejaby per- petuates the tradition of corsetry and swimwear in the purest tradition of craftsmanship. In its workshops in France, it designs and pro- duces rare pieces by hand, with high standards and passion, treasures of elegance and refinement. Universal and timeless, the French-style Designer Spirit is embodied by the complete mastery of know-how, which frees the imagination to create the exceptional. Each Maison Lejaby design carries within it this breath of freedom and recounts the expert ges- tures to bring forth a new femininity. Wonders of inventiveness and daring, emotional objects, they take the most beautiful materials from Haute Couture and, with a multitude of delicate ope- rations, create a hymn to luxury and exquisite pleasure. Over time, Maison Lejaby has reinvented itself and signs unique collections with no other limit than this perfect “fit”, designed to be the most sensual declaration of love to women.

2 COLLECTION STRATEGY 4

PRICE POSITIONING 6 summary COLLECTION SPIRIT 8

TRENDS AND COLOURS 9

COLLECTIONS 15

PREMIUM COLLECTION 16

PREMIUM NEW LINES 18

PREMIUM TIMELESS PIECES 30

ELIXIR COLLECTION 52

ELIXIR NEW LINES 54

ELIXIR TIMELESS PIECES 62

→An interactive summary to follow the thread of Maison Lejaby collections

3 FRENCH COUTURE SPIRIT KNOW-HOW • Intrepid designs which dare to be different • A perfect fit, probably the best in the world with ground-breaking ideas of corsetry • The most beatiful fabricsin all the collections • Exceptionnel fabric combination, giving our products • Exceptional, distinctive finishings a strong identity • Strong & unique colour palette always ahead • Cuts that flatter and provide confort of the trends • Our products remain impeccable after use

COUTURE COLLECTION

DIFFERENCE IDENTITY COMPETITION 100% handmade Laboratory La Perla and Made in France Corsetry & Swimwear Eres French Luxury Lise Charmel LUXURY Designer spirit Carine Gilson Avant-garde style Chantal Thomass Exclusive precious materials from the Haute-Couture Exceptional Pleasure Price positioning: 210-400 €

PREMIUM COLLECTION ELIXIR COLLECTION IDENTITY COMPETITION IDENTITY COMPETITION Corsetry & Swimwear Chantelle Larger cup size-expert collection Prima Donna Accessible Couture Simone Pérèle Corsetry & Swimwear Empreinte Audacious chic Aubade Freya Accessible Couture PREMIUM Confirmed couture spirit Lise Charmel Refined sdduction Accessible to all women Maryan Melhorn Audacious technicity Daily pleasure Seafolly Flawless good-looking Price positioning: 70-150 € Sensual daily pleasure Price positioning: 90-150 €

4 strategy FALL-WINTER 2015 COLLECTIONS

3 OBJECTIVES FOR OUR FALL-WINTER 2015 COLLECTIONS:

PRIORITY GIVEN TO OUR BESTS Buy our best lines colors in priority. Complete the assortment with our new products.

DISCOVER UPSTREAM ALL THE NEW LINES Launch of all the new lines in Cycle 1.

OFFER ATTRACTIVE PRICES Strengthen our core collection with new lines with an attractive price.

5 premium price positioning

Set price 138 Crystal Prestige

124 PASSION 150

116-130 € 124 MARANI 140

118 CRYSTAL 140

118 AFDP 124

118 GEISHA 130

108 PETRA 128 100-115 € 104 DÉLICIEUSES D. 126

104 DIVINE G. 118

89 MANDANA 114

88 SUBLIME 100 RENCONT. 65-99 € 84 GABY 110 New lines

68 NUAGE PUR 94 Timeless pieces

60 70 80 90 100 110 120 130 140 150 Price

6 elixir price positioning

Set price 124 THEODORA 141

120-130 €

124 LA GOURMANDE 137

120 LA SUPERBE 141

115-120 € 118 ATTRAPE CŒUR 141

114 ROXANE 141

110 HANAE 131

95-115 € New lines

98 NUE 125 Timeless pieces

98 103 108 113 118 123 128 133 138 143 Price

7 FALL-WINTER 2015 COLLECTIONS

8 trends and colours

9 fall-winter 2015 Asian Princesses trends

10 mineral fall-winter 2015 grey trends

DIVINE GUIPURE MARANI PETRA THEODORA WHITE MINERAL SATIN CHARCOAL GREY WHITE

PASSION MANDANA WHITE MINERAL SATIN

11 fall-winter 2015 black trends andnude

GEISHA GEISHA MARANI MANDANA BLACK DUNE BLACK BLACK

HANAE HANAE PETRA PETRA SMOKEY PINK BLACK DIVINE OPALINE BLACK

12 imperial fall-winter 2015 blue trends

PETRA PASSION CRYSTAL ATTRAPE CŒUR LILY IMPERIAL BLUE CASHMERE IMPERIAL BLUE

CRYSTAL GOURMANDE ATTRAPE CŒUR ROXANE LILY PITCH BLACK LILY PITCH BLACK

13 fall-winter 2015 black trends andred

DIVINE GUIPURE CRYSTAL CRYSTAL PASSION BLACK LOVE RED BLACK BLACK

THEODORA THEODORA ROXANE BLACK PASSION RED BLACK

14 FALL-WINTER 2015 COLLECTIONS

premium elixir FALL-WINTER 2015 COLLECTION

15 →SUMMARY

FALL-WINTER 2015 COLLECTIONS

premium The month of winter this year is sprinkled with mystery and the Lejaby Collection leads us on a voyage to the land of the fiery Princesses of Asia. Just as the Ying and Yang, pieces of lace entwine and adjust themselves to create the perfect fusion of the Mandana or Marani lines. The delicate sensuality of embroidery and satin reveals the refinement of materials and the per- fection of detail which create the French-style designer spirit. The soul of a contemporary Geisha blows over a line punctuated with flowers from Japan. On the road of the caravans, Mysterious Petra transports with her the treasures of savoir- faire and sensuous materials, bound for the far reaches of the Middle East. The Passion, Gaby, A Fleur de Peau and Divines Guipure lines are adorned with laces decorated with millions of Swarovski jewels and embellish the spark of women wear them.

16 →SUMMARY

FALL-WINTER 2015 COLLECTIONS

MANDANA GEISHA MARANI SUBLIME RENCONTRE

NUAGE PUR INVISIBLES GABY PETRA premium

CRYSTAL DIVINE GUIPURE À FLEUR DE PEAU DÉLICIEUSES DENTELLES

PASSION

17 →SUMMARY

premium

new lines designs

18 →SUMMARY premium MANDANA

UNDERWIRING 15433 PUSH-UP COQUE WITH COOKIES 15431 PADDED DEMI CUP BRA 15432 TOP 15496 BRIEFS 15463 BOXER SHORTS 15469 BODY SCULPTING BRIEFS 15456 TANGA 15462

19 →SUMMARY

MANDANA A new essential reassuring line, combining two elastic laces and 15433-UNDERWIRING 15432-PADDED DEMI CUP BRA offering a modern-style adaptation to B 85-100 / 32-38 / 70-85 A 85-95 / 32-36 / 70-80 all busts. C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 DD 85-95 / 32-36 / 70-80 D 85-100 / 32-38 / 70-85 E 85-100 / 32-38 / 70-85 E 85-95 / 32-36 / 70-80

KEY SALES PITCHES - A commercial demand and a collection shortfall - Product functionality: 15431-PUSH-UP COQUE 15462-TANGA elastic lace that adapts WITH COOKIES 1-5 / XS S M L XL to all busts A 85-95/ 32-36 / 70-80 B 85-100 / 32-38 / 70-85 - Complementary shapes C 85-100 / 32-38 / 70-85 - An attractive price positioning D 85-95/ 32-36 / 70-80 FABRICS • Jacquard elastic lace • Striped lace • Swarovski paste

15463-BRIEFS 15469-BOXER SHORTS COMPOSITION 1-5 / XS S M L XL 1-5 / XS S M L XL Polyamide/Spandex

DELIVERY DATE Cycle I – June 2015

COLOURS

15456-BODY SCULPTING BRIEFS* 15496-TOP* 2-5 / S M L XL 1-5 / XS S M L XL Black Mineral (04) Satin (246) *In Black (04) only 20 →SUMMARY

MANDANA focus on shape

UNDERWIRING (FOCUS ON SHAPE) • Top of cups in elastic scroll lace • Bottom of cup in striped elastic lace lined for support and opacity • Straps covered with Valenciennes lace • Demi-back in lined elastic scroll lace for support • Centre panel in lined elastic striped lace for support and decorated with a Swarovski paste jewel • Stretch tulle back

PUSH UP (FOCUS ON SHAPE) • New push up with cup • Moulded cups with progressive foam and pocket for removable cookies • Cups covered with elastic scroll lace • Centre in lined elastic scroll lace for support and decorated with a Swarovski paste jewel • Straps covered with Valenciennes lace • Half back in striped elastic lace • Stretch tulle straight back

21 →SUMMARY premium GEISHA

UNDERWIRING 15533 PADDED DEMI CUP BRA 15532 PUSH-UP COQUE WITH COOKIES 15531 NIGHTIE 15574 BRIEFS 15563 KNICKERS 15564 BRAZILIAN TANGA 15562

22 →SUMMARY

GEISHA A new embroidered satin line which takes its inspiration from the flower 15533-UNDERWIRING 15532-PADDED DEMI CUP BRA gardens of Japan. B 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 DD 85-95 / 32-36 / 70-80 E 85-95 / 32-36 / 70-80 E 85-100 / 32-38 / 70-85

KEY SALES PITCHES - A complementary line to our offer - A Designer Spirit style in contrasting embroidery - An attractive price positioning 15531-PUSH-UP CUP 15562-BRAZILIAN TANGA WITH COOKIES 1-5 / XS S M L XL A 85-95 / 32-36 / 70-80 FABRICS B 85-100 / 32-38 / 70-85 • Embroidery of Japanese-style C 85-100 / 32-38 / 70-85 D 85-95 / 32-36 / 70-80 flowers on rigid tulle • Satiny weave • Airy weave • Satin straps with origami motif • Swarovski cabochons

COMPOSITION 15563-BRIEFS Polyester/Polyamide/Spandex 1-5 / XS S M L XL DELIVERY DATE Cycle I – July 2015

COLOURS

15564-KNICKERS 15574-NIGHTIE Black Dune 1-5 / XS S M L XL 1-5 / XS S M L XL (04) (128)

23 →SUMMARY

GEISHA focus on shape

DEMI CUP BRA WITHOUT PADDING (FOCUS ON SHAPE) • Cups embroidered entirely with rigid Japanese-style flowers • Centre panel in embroidery enhanced with small Swarovski cabochons, lined for support • Satin straps with origami motif • Stretch tulle back • Half back in satin weave, lined for support

PUSH UP (FOCUS ON SHAPE) • New push up with cup • Moulded cups with progressive foam and pocket for removable cookies • Cups covered in Japanese-style flower embroidery, scalloped at the neckline • Centre panel in embroidery enhanced with small Swarovski cabochons, lined for support • Satin straps with origami motif • Stretch tulle back decorated with embroidered scallop with hooks and eyes

24 →SUMMARY premium MARANI

UNDERWIRING 15633 PADDED DEMI CUP BRA 15632 PADDED DEMI CUP BRA 15632 BODY TANGASHAPED 15653 BOXER SHORTS 15669 BRAZILIAN TANGA 15662 BRIEFS 15663

25 →SUMMARY

MARANI A spectacular Christmas line inspired by Persia withcups decorated with 15633-UNDERWIRING 15632-PADDED DEMI CUP BRA embroidered arabesques. B 85-100 / 32-38 / 70-85 A 85-95 / 32-36 / 70-80 C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 E 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85

KEY SALES PITCHES - A surprising, daring line: first Christmas embroidery offering - Embroidery embodying the Designer 15662-BRAZILIAN TANGA 15663-BRIEFS Spirit through the modelling work 1-5 / XS S M L XL 1-5 / XS S M L XL on reconstructing the motif - A stylish colour to liven up the Christmas holidays

FABRICS • Embroidered arabesque 15669-BOXER SHORTS on rigid tulle 1-5 / XS S M L XL • Small embroidered leaf

COMPOSITION Polyester/Polyamide/Spandex

DELIVERY DATE Cycle 2 – September 2015

15653-BODY TANGASHAPED* 1-4/XS S M L COLOURS

Black Mineral (04) Satin (246)

*In Black (04) only 26 →SUMMARY

MARANI focus on shape

UNDERWIRING (FOCUS ON SHAPE) • Cups in rigid embroidered arabesques • Side support panel in lined tulle for support • Neckline decorated with an embroidered fresco • Centre panel in lined tulle for support and decorated with a satin motif • Satin straps decorated at the tip of the strap with a small embroidered leaf • Back entirely in printed stretch tulle

BODY TANGASHAPED (FOCUS ON SHAPE) • Cups in rigid embroidered arabesques • Side support panel in lined tulle for support • Neckline decorated with an embroidered fresco • Satin straps decorated at the tip of the strap with a small embroidered leaf • Body in light and airy weave • Tanga shape back

27 LIMITED EDITION →SUMMARY premium SUBLIME RENCONTRE

UNDERWIRING P4033 PADDED DEMI CUP BRA P4032 BRIEFS P4063 BRAZILIAN TANGA P4062

28 LIMITED EDITION →SUMMARY

SUBLIME RENCONTRE P4033-UNDERWIRING P4032-PADDED DEMI CUP BRA A line offering an audacious fabrics B 85-100 / 32-38 / 70-85 A 85-95/ 32-36 / 70-80 mix with a magnificent Leavers lace C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 and the Valentina’s sophisticated satin. E 85-100 / 32-38 / 70-85 D 85-95 / 32-36 / 70-80

KEY SALES PITCHES P4062-BRAZILIAN TANGA P4063-BRIEFS - A limited edition with beautiful 1-5 / XS S M L XL 1-5 / XS S M L XL and qualitative fabrics - A reassuring underwiring with lace on top of cups and opaque bottom of cups

DELIVERY DATE July 2015

COLOURS

Black (04)

29 →SUMMARY

premium

timeless pieces

30 →SUMMARY premium DÉLICIEUSES DENTELLES

UNDERWIRING 15033 SPACER DEMI CUP BRA 15030 NIGHTIE 15074 BRAZILIAN TANGA 15062 BRIEFS 15063

31 →SUMMARY

DÉLICIEUSES DENTELLES 15033-UNDERWIRING 15032-PADDED DEMI CUP BRA An everyday line combining delicate B 85-100 / 32-38 / 70-85 A 85-95 / 32-36 / 70-80 Leavers lace with net lace. A Designer C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 feel with guipure motifs for the trim DD 85-95 / 32-36 / 70-80 D 85-100 / 32-38 / 70-85 and sophisticated tailoring. E 85-100 / 32-38 / 70-85 E 85-95 / 32-36 / 70-80

KEY SALES PITCHES 15030-SPACER DEMI CUP BRA 15062-BRAZILIAN TANGA - Sophisticated underwiring A 85-95 / 32-36 / 70-80 1-5 / XS S M L XL with a new tailoring B 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 - A spacer demi-cup bra for comfort D 85-100 / 32-38 / 70-85 and invisibility when worn E 85-95/ 32-36 / 70-80 - Invisible trimmings on the bottoms

FABRICS A line combining rigid Leavers lace and Jacquard lace net with the use of Designer tailoring 15063-BRIEFS enhanced with a guipure motif 1-5 / XS S M L XL COMPOSITION Polyamide/Spandex

COLOURS

15064-KNICKERS 15074-NIGHTIE 1-5 / XS S M L XL 1-5 / XS S M L XL Black Lily (04) (801)

32 FUTURE STAR PRODUCT →SUMMARY premium DIVINE GUIPURE

UNDERWIRED TRIANGLE 15134 UNDERWIRED TRIANGLE 15134 PADDED DEMI CUP BRA 15132 BRAZILIAN TANGA 15162 BOXER SHORTS 15169 BRIEFS 15163

33 FUTURE STAR PRODUCT →SUMMARY

DIVINE GUIPURE 15134-UNDERWIRED TRIANGLE 15132-PADDED DEMI CUP BRA A magnificent line from the Designer B 85-100 / 32-38 / 70-85 A 85-95 / 32-36 / 70-80 Spirit adorning the tulle with a flower C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 D 85-95 / 32-36 / 70-80 C 85-100 / 32-38 / 70-85 guipure festoon, offering a sophisti- D 85-100 / 32-38 / 70-85 cated seasonal colour. E 85-95 / 32-36 / 70-80

KEY SALES PITCHES 15133-UNDERWIRING 15162-BRAZILIAN TANGA - Embodiment of the Designer Spirit B 85-100 / 32-38 / 70-85 1-5 / XS S M L XL C 85-100 / 32-38 / 70-85 - An unexpected association D 85-100 / 32-38 / 70-85 which enhances the bust DD 85-95 / 32-36 / 70-80 with guipure and transparency E 85-100 / 32-38 / 70-85 - Accessible positioning

FABRICS • A line made entirely of rigid tulle with an appliqué guipure festoon • New black with polished effect 15163-BRIEFS 15169-BOXER SHORTS 1-5 / XS S M L XL 1-5 / XS S M L XL COMPOSITION Polyamide/Spandex/Polyester

DELIVERY DATE Cycle I – June 2015

COLOURS

White Black (03) (04)

34 →SUMMARY premium À FLEUR DE PEAU

UNDERWIRING 141033 PADDED DEMI CUP BRA 141032 TOP 141073 BABYDOLL 141088 KNICKERS 141064 TANGA 141062 BRIEFS 141063

35 →SUMMARY

À FLEUR DE PEAU 141033-UNDERWIRING 141032-PADDED DEMI CUP BRA A feminine, sensual line made entirely B 85-105 / 32-40 / 70-90 B 85-100 / 32-38 / 70-85 in floral embroidery, decorated with C 85-105 / 32-40 / 70-90 C 85-100 / 32-38 / 70-85 D 85-105 / 32-40 / 70-90 D 85-100 / 32-38 / 70-85 strips of velvet and tulle petals in the DD 85-100 / 32-38 / 70-85 centre of the cleavage, playing with a E 80-100 / 30-38 / 65-85 pretty tattoo effect on the skin.

141062-TANGA 141063-BRIEFS 1-5 / XS S M L XL 1-5 / XS S M L XL KEY SALES PITCHES - A very feminine padded demi cup bra for an uplifted cleavage using a black tattoo effect - Underwiring with 2 edges fitting the bust well, outlining a pretty transparent flower on the skin - Very elegant crêpe top to be worn 141064-KNICKERS as underwear or outerwear 1-5 / XS S M L XL - Embroidered strapless Babydoll

FABRICS An embroidered line, 141073-TOP enhanced with velvet ribbon 1-5 / XS S M L XL and raw-edged tulle trimmings

COMPOSITION Polyamide/Spandex/Polyester

COLOURS

141088-BABYDOLL* Black White* 1-5/ XS S M L XL (04) (03) *In Black (04) only *Until end of stocks 36 STAR PRODUCT →SUMMARY premium PASSION

PADDED DEMI CUP BRA 141232 PADDED DEMI CUP BRA 141232 PADDED DEMI CUP BRA 141232 DESIGNER THONG 141261 BRIEFS 141263 SEXY BOXER SHORTS 141269

37 STAR PRODUCT →SUMMARY premium PASSION

TOP AS UNDER OR OUTER WEAR 141296 SEXY NIGHTIE 141282 SEXY BOXER SHORTS 141269

38 STAR PRODUCT →SUMMARY

PASSION A dazzling line staging wonderful Leavers lace, work on the pleats and 141232-PADDED DEMI CUP BRA 141233-UNDERWIRING feminine details, available this season A 85-95 / 32-36 / 70-80 B 85-100 / 32-38 / 70-85 in an intense Blue. B 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 D 85-100 / 32-38 / 70-85 DD 85-95 / 32-36 / 70-80 E 85-95 / 32-36 / 70-80 E 85-100 / 32-38 / 70-85

KEY SALES PITCHES - Quinessential Designer Spirit (milliner bow detail, paste) 141261-DESIGNER THONG 141263-BRIEFS - The quality and preciousness 1-5 / XS S M L XL 1-5 / XS S M L XL of real Leavers Calais lace - Seduction line suitable 39 for the end of the year

FABRICS A line combining 141269-SEXY BOXER SHORTS magnificent Leavers dress lace 1-5 / XS S M L XL with embossed velvet

COMPOSITION Polyamide/Polyester

141296-TOP AS UNDER OR OUTERWEAR* DELIVERY DATE S M L Cycle 2 – July 2015

COLOURS

Black White Imperial (04) (03) Blue 141282-SEXY NIGHTIE** (263) 1-5 / XS S M L XL

*In Black (04) only - **In Black (04) and White (03) only STAR PRODUCT →SUMMARY premium GABY

UNDERWIRING 13833 SUPPLE 13843 SUPPLE 13843 BODY 13853 BRIEFS 13863 BRIEFS 13863 SPANX 13856

40 STAR PRODUCT →SUMMARY

GABY A basic timeless line combining comfort and support. 13833-UNDERWIRING 13843-SUPPLE B 85-105 / 32-40 / 70-90 B 85-105 / 32-40 / 70-90 C 85-105 / 32-40 / 70-90 C 85-105 / 32-40 / 70-90 D 85-105 / 32-40 / 70-90 D 85-105 / 32-40 / 70-90 DD 85-95 / 32-36 / 70-80 E 85-105 / 32-40 / 70-90 E 85-100 / 32-38 / 70-85

KEY SALES PITCHES - A timeless classic line - Shapes ensuring excellent support which girdle the silhouette 13863-BRIEFS - The company’s range entry price 1-6 / XS S M L XL XXL FABRICS A line made entirely of elastic net Lace

COMPOSITION Polyamide/Spandex 13856-SPANX 1-6 / XS S M L XL XXL 13853-BODY B 85-105 / 32-40 / 70-90 COLOURS C 85-105 / 32-40 / 70-90 D 85-105 / 32-40 / 70-90 DD 85-95 / 32-36 / 70-80 E 85-100 / 32-38 / 70-85 White Black Tea (03) (04) (183)

13864-KNICKERS 1-6 / XS S M L XL XXL

41 STAR PRODUCT →SUMMARY premium NUAGE PUR

BALCONNET CUP 5515 MOULDED UNDERWIRING 5513 DEMI CUP BRA 5516 BRIEFS 5563 BOXER SHORTS 5569 TANGA 5562

42 STAR PRODUCT →SUMMARY premium NUAGE PUR

MOULDED UNDERWIRING 5513 BODY 5552 FULL BRIEFS 5564

43 STAR PRODUCT →SUMMARY

NUAGE PUR 5513-MOULDED UNDERWIRING 5515-BALCONNET CUP Modernity and bestsellers are the keys B 85-105 /32-40 / 70-90 A 85-95 / 32-36 / 70-80 to this line. Nuage Pur combines the C 85-105 / 32-40 / 70-90 B 85-100 / 32-38 / 70-85 comeback of the successful shapes of D 85-105 / 32-40 / 70-90 C 85-100 / 32-38 / 70-85 DD 85-95 / 32-36 / 70-80 D 85-95 / 32-36 / 70-80 95 with its vintage look combing shiny E 85-100 / 32-38 / 70-85 matt, milliners bows and satin pleats.

5514-STRAPLESS BRA A 85-95 / 32-36 / 70-80 B 85-100 / 32-38 / 70-85 5516-DEMI CUP BRA C 85-100 / 32-38 / 70-85 A 85-95 / 32-36 / 70-80 D 85-100 / 32-38 / 70-85 KEY SALES PITCHES B 85-100 / 32-38 / 70-85 E 85-95 / 32-36 / 70-80 - The last word in invisible thanks C 85-100 / 32-38 / 70-85 to its innovative weave and matt/shiny D 85-100 / 32-38 / 70-85 contrast (historic innovation of 1995 E 85-95 / 32-36 / 70-80 modernised in 2012) - The wide range of shapes and colours available 5562-TANGA - Durability of the product over time 1-5 / XS S M L XL (exceptional weave)

FABRICS A matt-shiny mix of ultra thin microfibre combined with satin trimmings

5563-BRIEFS 1-5 / XS S M L XL COMPOSITION Polyamide/Polyester/Spandex/ 5552-BODY Cotton B 90-100 / 34-38 / 72-85 C 90-100 / 34-38 / 72-85 D 90-100 / 34-38 / 72-85 COLOURS E 90-100 / 34-38 / 72-85 5569-BOXER SHORTS 1-5 / XS S M L XL Lily Black Nude Skin (801) (04) (145) (20)

5564-FULL BRIEFS 1-6 / XS S M L XL XXL 44 STAR PRODUCT →SUMMARY premium CRYSTAL

PADDED DEMI CUP BRA 08731 PADDED DEMI CUP BRA 08731 UNDERWIRING 08733 STRAPLESS BRA 08714 TANGA 08761 TANGA 08761 MINI-THONG 08760 BOXER SHORTS 08769

45 STAR PRODUCT →SUMMARY premium CRYSTAL

PADDED DEMI CUP BRA 08731 STRAPLESS BRA 08714 BASQUE 08738 BRIEFS 08763 TANGA 08761 TANGA 08761 GARTER BELT 08770

46 STAR PRODUCT →SUMMARY

CRYSTAL 08733-UNDERWIRING 08731-PADDED DEMI CUP BRA A bestseller in which refinement, B 85-100 / 32-38 / 70-85 A 85-95 / 32-36 / 70-80 modernity and sophisticated come C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 together in a festive Christmas colour D 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 and a trendy print. E 85-100 / 32-38 / 70-85 D 85-95 / 32-36 / 70-80

08714-STRAPLESS BRA* A 85-95 / 32-36 / 70-80 08760-MINI THONG* B 85-100 / 32-38 / 70-85 1 à 4 / XS S M L C 85-100 / 32-38 / 70-85 KEY SALES PITCHES D 85-95 / 32-36 / 70-80 - Original line with identity, symbolic shape of the foam demi cup bra - Bestseller since June 2008 08763-BRIEFS - The daring style of the combination 1-5 / XS S M L XL of lace and a draped weave 08761-TANGA 1-5 / XS S M L XL FABRICS A combination of stretch Chantilly lace with a stretch weave ultra soft, decorated with Swarovski paste

08769-BOXER SHORTS 1-5 / XS S M L XL COMPOSITION Polyamide/Polyester/Spandex/ Cotton

DELIVERY DATE Cycle I – July 2015 08770-GARTER BELT* Cycle II – July 2015 1 à 4 / XS S M L 08738-BASQUE** A 85-95 / 32-36 / 70-80 COLOURS B 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 D 85-95 / 32-36 / 70-80 Lily Black Cashmere Love Red 08771-GARTER** ONE SIZE (801) (04) (240) (313)

*In Black (04) and Lily (801) only - **In Lily (801) only 47 STAR PRODUCT →SUMMARY premium PETRA

UNDERWIRING 14133 UNDERWIRING 14133 PADDED DEMI CUP BRA 14132 CAMISOLE 14174 BRIEFS 14163 BRAZILIAN TANGA 14161 BOXER SHORTS 14169

48 STAR PRODUCT →SUMMARY

PETRA A line inspired by the wooden lattices of Near Eastern countries. Leavers 14133-UNDERWIRING 14132-PADDED DEMI CUP BRA lace draped with an opalescent weave. B 85-100 / 32-38 / 70-85 A 85-95/ 32-36 / 70-80 A Designer feel for this line rich with C 85-100 / 32-38 / 70-85 B 85-100 / 32-38 / 70-85 meticulous trimmings, available this D 85-100 / 32-38 / 70-85 C 85-100 / 32-38 / 70-85 DD 85-95 / 32-36 / 70-80 D 85-95 / 32-36 / 70-80 winter in Charcoal grey. E 85-100 / 32-38 / 70-85

KEY SALES PITCHES 14161-BRAZILIAN TANGA 1-5 / XS S M L XL - The incarnation of the French-style Designer Spirit with its lace, 14116-CUP A 85-95/ 32-36 / 70-80 use of drapes and trim finish B 85-100 / 32-38 / 70-85 - Real everyday products, elegant and stylish C 85-100 / 32-38 / 70-85 at an accessible price D 85-100/ 32-38 / 70-85 - The complementarity of the shapes available E 85-95/ 32-36 / 70-80

14169-BOXER SHORTS FABRICS 1-5 / XS S M L XL • Very geometric stretch Leavers lace festoon combined with an opalescent weave • Beautiful lace-making details

COMPOSITION 14163-BRIEFS Polyamide/Spandex 1-5 / XS S M L XL DELIVERY DATE Cycle I – June 2015

COLOURS 14174-CAMISOLE* 1-5 / XS S M L XL Lily Black Divine Charcoal (801) (04) Opaline Grey *In Black (04) and Lily (801) only (240) (957) 49 →SUMMARY premium INVISIBLES

HIGH BRIEFS 5303 KNICKERS 5304 BRIEFS 5309 TANGA 5301

50 →SUMMARY

INVISIBLES A key range combining unequalled comfort with total invisibility. 5303-HIGH BRIEFS 5304-KNICKERS 1-5 / XS S M L XL 1-6 / XS S M L XL XXL

FABRICS Lycra microfibre with ultra flat trimmings 5309-BRIEFS 5301-TANGA 1-5 / XS S M L XL 1-5 / XS S M L XL COMPOSITION Polyamide/Spandex/Cotton

COLOURS

White Black Skin Nude Vanilla Lily (03) (04) (20) (145) (05) (801)

51 →SUMMARY

FALL-WINTER 2015 COLLECTIONS

elixir The Elixir collection, never has a name fitted so well! A concentrated blend of sensuality and sophisti- cation, it reveals beautiful busts with delicacy and lightness. Totally seductive, it borrows the art of secrecy from geishas, voluptuousness and transparency which hides as much as it reveals. The combination of lace and Hanae weave offers a feeling of freedom with ideal support, the perfect fit, while Roxane enhances the silhouette with its graphic embroidery. The Attrape Cœur sensuously follows the scrolls of its guipure to go so far as to seduce with the dazzling Gourmande line. Inspired by the lace of Japanese maiougi, Théodora offers an insight into the very Asian subtlety of the art of detail. With this Elixir collection, the French-style Designer Spirit draws its inspiriation from the Universal to masterfully create unique designs.

52 →SUMMARY

FALL-WINTER 2015 COLLECTIONS

HANAE ROXANE LA GOURMANDE ATTRAPE CŒUR

elixir

THEODORA LA SUPERBE NUE

53 →SUMMARY

elixir

new lines designs

54 →SUMMARY elixir HANAE

PADDED BALCONNET BRA 3 SIZES G51531 UNDERWIRING 3 SIZES G51533 PADDED BALCONNET BRA 3 SIZES G51531 KNICKERS G51564 KNICKERS G51564 TANGA G51561

55 →SUMMARY elixir HANAE

PADDED BALCONNET BRA 3 SIZES G51531 TOP G51573 BOXER SHORTS G51569 BOXER SHORTS G51569

56 →SUMMARY

HANAE A new line combining elastic lace and decorated weave, offering comfort G51533-UNDERWIRING 3 SIZES G51531-PADDED BALCONNET and support, a must for deep cups. C 95-105 / 36-40 / 80-90 BRA 3 SIZES D 85-105 / 32-40 / 70-90 C 95-105 / 36-40 / 80-90 DD 85-100 / 32-38 / 70-85 D 85-105 / 32-40 / 70-90 E 85-105 / 32-40 / 70-90 DD 80-100 / 30-38 / 65-85 F 85-100 / 32-38 / 70-85 E 80-105 / 30-40 / 65-90 G 80-100 / 30-38 / 65-85 F 80-100 / 30-38 / 65-85

KEY SALES PITCHES - A timeless, functional line - A reassuring shape offering to meet market needs G51561-TANGA G51564-KNICKERS - An attractive price positioning 1-6 / XS S M L XL XXL 2-6 / S M L XL XXL FABRICS • Elastic floral lace • Opaque stamped Jacquard weave • Small satin ribbon detail

G51569-BOXER SHORTS COMPOSITION 1-6 / XS S M L XL XXL Polyamide/Spandex/Lycra

DELIVERY DATE Cycle I – June 2015 G51573-TOP* 2-5 / S M L XL COLOURS

Black Smokey (04) Pink (247)

*In Black (04) only 57 →SUMMARY

HANAE focus on shape

UNDERWIRING (FOCUS ON SHAPE) • Construction of 3 sections with side support panel and higher underwiring for better coverage on the back • A high cup in elastic lace • Enhanced cleavage with Valenciennes lace with elastic bias binding for perfect adaptability • Bottom of cup in opaque stamped Jacquard weave • Side support panel in elastic lined lace for support • Straps decorated with braided fabric • Centre panel in opaque stamped Jacquard weave decorated with a little satin ribbon • Half-back in opaque stamped Jacquard weave • Swimwear back in satin

PADDED BALCONNET BRA 3 SIZES (FOCUS ON SHAPE) • Cups with compact foam covered with elastic lace • Centre panel in opaque stamped Jacquard weave enhanced with a little Valenciennes lace and a small satin bow • Straps decorated with braided fabric • Half-back in Jacquard weave decorated with a small satin ribbon • Swimwear back in satin

58 →SUMMARY elixir ROXANE

PADDED BALCCONNET BRA 3 SIZES G61531 PADDED BALCCONNET BRA 3 SIZES G61531 UNDERWIRING 3 SIZES G61533 UNDERWIRING 3 SIZES G61533 BODY SCULPTING BRIEFS G61556 INVISIBLE TANGA G61561 INVISIBLE TANGA G61561 KNICKERS G61564

59 →SUMMARY

ROXANE A sophisticated line entirely in gra- phical embroidery, for a feminine and G61533-UNDERWIRING 3 SIZES G61531-PADDED BALCONNET sensual silhouette C 95-105 / 36-40 / 80-90 BRA 3 SIZES D 85-105 / 32-40 / 70-90 C 95-105 / 36-40 / 80-90 DD 85-100 / 32-38 / 70-85 D 85-105 / 32-40 / 70-90 E 85-105 / 32-40 / 70-90 DD 80-100 / 30-38 / 65-85 F 85-100 / 32-38 / 70-85 E 80-105 / 30-40 / 65-90 G 80-100 / 30-38 / 65-85 F 80-100 / 30-38 / 65-85

KEY SALES PITCHES - A sophisticated, seductive line combining embroidery on lace and a lace net - Complementary shapes G61561-INVISIBLE TANGA G61563-BRIEFS 1-6 / XS S M L XL XXL 1-6 / XS S M L XL XXL - An attractive price positioning

FABRICS • Scroll embroidery on rigid lace • Lace net • Vinyl ribbon or leather effect and pompom

G61564-KNICKERS G61556-BODY SCULPTING 2-6 / S M L XL XXL BRIEFS* COMPOSITION 2-5 / S M L XL Polyester/Polyamide/Spandex/Lycra

DELIVERY DATE Cycle I – July 2015

COLOURS

Black Pitch (04) Black (444)

*In Black (04) only 60 →SUMMARY

ROXANE focus on shape

UNDERWIRING (FOCUS ON SHAPE) • Tulip shape • High cups in embroidery on rigid lace • Bottom of cups in rigid lace net lined for support • Centre panel in lined lace net for support decorated with a little pompom • Half back in embroidery on lined lace for support • Satin straps decorated with vinyl ribbon or leather effect • Swimwear back in responsive satin

BALCONNET CUP (FOCUS ON SHAPE) • High cups in embroidery on rigid lace • Bottom of cups in rigid lace net repeating an embroidery motif positioned on the tip of the breast • Satin straps decorated with vinyl ribbon or leather effect • Centre panel in lined lace net for support decorated with a little pompom • Demi-back in lined lace net for support • Swimwear back in responsive satin

61 →SUMMARY

elixir

timeless pieces

62 →SUMMARY elixir LA GOURMANDE

UNDERWIRING 3 SIZES G21533 BALCONNET BRA 3 SIZES G21531 BALCONNET BRA 3 SIZES G21531 BRIEFS G21563 TANGA G21561 KNICKERS G21564

63 →SUMMARY

LA GOURMANDE G21533-UNDERWIRING 3 SIZES G21531-BALCONNET BRA A line of fresh, sensual embroidery on C 95-105 / 36-40 / 80-90 3 SIZES a tulle background for a tattoo effect. D 85-105 / 32-40 / 70-90 C 95-105 / 36-40 / 80-90 DD 85-100 / 32-38 / 70-85 D 85-105 /32-40 / 70-90 Distinguished sensuality. E 85-105 / 32-40 / 70-90 DD 80-100 / 30-38 / 65-85 F 85-100 / 32-38 / 70-85 E 80-105 / 30-40 / 65-90 G 80-100 / 30-38 / 65-85 F 80-100 / 30-38 / 65-85

KEY SALES PITCHES - A visual embroidery line with impact G21564-KNICKERS G21561-TANGA thanks to the tattoo effect 2-6 / S M L XL XXL 1-6 / XS S M L XL XXL - A Pitch Black colour with golden reflections which illuminates the silhouette - Bestselling shapes from the Elixir collection

FABRICS • Embroidery inspired by the eyelet embroidery spirit G21563-BRIEFS • Lamination technique 1-6 / XS S M L XL XXL on the golden skin colour

COMPOSITION Polyamide/Spandex/Polyester

DELIVERY DATE Cycle I – June 2015

COLOURS

Golden White Pitch Black* Skin (03) Black (04) (242) (444) *Until end of stocks 64 STAR PRODUCT →SUMMARY elixir ATTRAPE CŒUR

UNDERWIRING 3 SIZES G61433 UNDERWIRING 3 SIZES G61433 PADDED BALCONNET BRA 3 SIZES G61432 CHEEKIE BOXER SHORTS G61469 KNICKERS G61464 KNICKERS G61464

65 STAR PRODUCT →SUMMARY elixir ATTRAPE CŒUR

SEXY DEMI CUP BRA 3 SIZES G61437 NIGHTIE G61474 TANGA G61461 GARTER BELT G61470

66 STAR PRODUCT →SUMMARY

ATTRAPE CŒUR G61433-UNDERWIRING 3 SIZES G61432-PADDED BALCONNET A line combining drapes, transpa- C 95-105 / 36-40 / 80-90 BRA 3 SIZES rency and a guipure heart. Glamorous D 85-105 / 32-40 / 70-90 C 95-105 / 36-40 / 80-90 DD 85-100 / 32-38 / 70-85 D 85-105 / 32-40 / 70-90 shapes and a seductive line for a femi- E 85-105 / 32-40 / 70-90 DD 80-100 / 30-38 / 65-85 nine, sensual silhouette. F 85-100 / 32-38 / 70-85 E 80-105 / 30-40 / 65-90 G 80-100 / 30-38 / 65-85 F 80-100 / 30-38 / 65-85

KEY SALES PITCHES - Unique style thanks G61464-KNICKERS 2-6 / S M L XL XXL to the use of transparency G61437-SEXY DEMI CUP BRA and the guipure heart 3 SIZES - Daring seduction and support, C 95-105 / 36-40 / 80-90 no competition D 90-105 / 34-40 / 75-90 DD 80-95 / 30-36 / 65-80 on the fuller bust market E 80-100 / 30-38 / 65-85 - Large range of shapes available F 80-100 / 30-38 / 65-85 G61469-CHEEKY BOXER SHORTS FABRICS 1-6 / XS S M L XL XXL Trilobal draped microfibre veil decorated with a guipure motif

COMPOSITION G61461-TANGA Polyester/Polyamide/Lycra 1-6 / XS S M L XL XXL DELIVERY DATE Cycle I – July 2015

COLOURS

G61470-GARTER BELT** 1-4 / XS S M L G61474-NIGHTIE* Black Lily Imperial 2-5 / S M L XL (04) (801) Blue (263) *In Black (04) only - **In Black (04) and Lily (801) only 67 STAR PRODUCT →SUMMARY elixir THEODORA

BALCONNET BRA 3 SIZES G71331 UNDERWIRING 3 SIZES G71333 SEXY DEMI CUP BRA 3 SIZES G71337 BRAZILIAN TANGA G71361 KNICKERS G71364 BRIEFS G71363

68 STAR PRODUCT →SUMMARY elixir THEODORA

BASQUE G71338 LACE BODY G71353 TANGA G71362

69 STAR PRODUCT →SUMMARY

G71333-UNDERWIRING 3 SIZES G71331-BALCONNET BRA THEODORA C 95-105 / 36-40 / 80-90 3 SIZES Sexy and glamorous, this 100% lace D 85-105 / 32-40 / 70-90 C 95-105 / 36-40 / 80-90 line will reveal and enhance busts DD 85-100 / 32-38 / 70-85 D 85-105 / 32-40 / 70-90 E 85-105 / 32-40 / 70-90 DD 80-100 / 30-38 / 65-85 and offer irreproachable support. A F 85-100 / 32-38 / 70-85 E 80-105 / 30-40 / 65-90 timeless, seductive line which clinging G 80-100 / 30-38 / 65-85 F 80-100 / 30-38 / 65-85 attractively to curves. This winter, Théodora adopts the festive Passion Red colour.

G71362-TANGA* G71337-SEXY DEMI CUP BRA 1-6 / XS S M L XL XXL 3 SIZES C 95-105 / 36-40 / 80-90 D 90-105 / 34-40 / 75-90 DD 80-95 / 30-36 / 65-80 KEY SALES PITCHES E 80-100 / 30-38 / 65-85 - Daring seduction and support, F 80-100 / 30-38 / 65-85 no competitor on the ample G71363-BRIEFS 2-6 / S M L XL XXL bosom market - Opulent lace guipure festoon and its refined finish embody the Designer Spirit G71361-BRAZILIAN TANGA - Very large range of shapes available 1-6 / XS S M L XL XXL FABRICS Fixed lace line for support, enhanced with guipure motifs as trimmings

G71364-KNICKERS COMPOSITION 2-6 / S M L XL XXL Polyamide/Spandex

G71338-BASQUE* DELIVERY DATE C 95-105 / 36-40 / 80-90 Cycle 2 – July 2015 D 90-105 / 34-40 / 75-90 DD 80-95 / 30-36 / 65-80 E 80-100 / 30-38 / 65-85 COLOURS F 80-100 / 30-38 / 65-85

G71353-LACE BODY** Black White Passion 2-5 / S M L XL (04) (03) Red *In Black (04) and White (03) only - **In Black (04) only (264) 70 →SUMMARY elixir LA SUPERBE

UNDERWIRING 3 SIZES G11533 SEXY PADDED DEMI CUP BRA 3 SIZES G11537 UNDERWIRING 3 SIZES G11533 UNDERWIRING 3 SIZES G11533 KNICKERS G11564 TANGA G11561 TANGA G11561 BOXER SHORTS G11569

71 →SUMMARY

LA SUPERBE Designer-look line combining lace and guipure. Feminine details, stylish and G11533-UNDERWIRING 3 SIZES G11537-SEXY PADDED timeless colours. C 95-105 / 36-40 / 80-90 DEMI CUP BRA 3 SIZES D 85-105 / 32-40 / 70-90 C 95-105 / 36-40 / 80-90 DD 85-100 / 32-38 / 70-85 D 90-105 / 34-40 / 75-90 E 85-105 / 32-40 / 70-90 DD 80-95 / 30-36 / 65-80 F 85-100 / 32-38 / 70-85 E 80-100 / 30-38 / 65-85 G 80-100 / 30-38 / 65-85 F 80-100 / 30-38 / 65-85

KEY SALES PITCHES - An everyday line in sophisticated fixed lace for support G11561-TANGA - Additional shapes for a sublime bust G11569-BOXER SHORTS 1-6 / XS S M L XL XXL - Black complements 1-6 / XS S M L XL XXL a blueberry lining

FABRICS Charming lace decorated with guipure and satin ribbons

G11564-KNICKERS COMPOSITION 2-6 / S M L XL XXL Polyamide/Polyester/Spandex

COLOURS

Black Lily (04) (801)

72 →SUMMARY elixir NUE

UNDERWIRING 3 SIZES G41433 PADDED BALCONNET BRA 3 SIZES G41431 UNDERWIRING 3 SIZES G41433 BRIEFS G41463 BRAZILIAN TANGA G41461 KNICKERS G41464

73 →SUMMARY

NUE An invisible, feminine line for large cup sizes. Delicate details, modern shapes G41433-UNDERWIRING 3 SIZES G41431-PADDED and timeless colours will make NUE C 95-105 / 36-40 / 80-90 BALCONNET BRA 3 SIZES D 85-105 / 32-40 / 70-90 C 95-105 / 36-40 / 80-90 a success. DD 85-100 / 32-38 / 70-85 D 85-105 / 32-40 / 70-90 E 85-105 / 32-40 / 70-90 DD 80-100 / 30-38 / 65-85 F 85-100 / 32-38 / 70-85 E 80-105 / 30-40 / 65-90 G 85-100 / 32-38 / 70-85 F 80-100 / 30-38 / 65-85 G 80-100 / 30-38 / 65-85

KEY SALES PITCHES - An irreproachable fit with a spacer adapted to ample bosoms - A new Nude colour G41461-BRAZILIAN TANGA for perfect invisibility 1-6 / XS S M L XL XXL G41463-BRIEFS 1-6 / XS S M L XL XXL - Exceptional comfort

FABRICS Opaque, comfortable weave combined with a stretch interlock Jacquard decorated with satin-finish strips

COMPOSITION G41464-KNICKERS Polyamide/Spandex 2-6 / S M L XL XXL

COLOURS

White Black Nude (03) (04) (145)