98 SURVEY

THIS SURVEY WOULD HAVE BEEN IMPOSSIBLE WITHOUT THE PARTICIPATION OF THE FOLLOWING STORES. WE WOULD LIKE TO THANK THEM FOR THEIR TIME AND THEIR HIGH QUALITY CONTRIBUTIONS.

USA & CANADA A La Mode • Allure Intimate Apparel • Amazing Assets • Amour • Anna Bella Fine • Bellefleur Lingerie Boutique • Beneath It All • Bertha Church • Best Rack Around • Bits Of Lace Fine Lingerie • Bloomers • & Gridle Factory • Bra Genie Perfect Bra Fitting • Bra La Vie • Bra-La-La • Brachic • Galore • C'est Privée • Claire De Lune • Shop Intimates • Coup De Foudre Lingerie • Donna Bella Lingerie • Embrasse-Moi • Étaín • Everybody Intimates • Fiamour Lingerie • Forever Yours Lingerie • Forty Winks • Freudian • G. Boutique • Gazebo • Gena Lisa Lingerie • Glamour House • I.C.London • Inside The Armoire • Iris Lingerie • Just Like A Woman Speciality Lingerie • Knickers N' Lace • La Petite Coquette • La Silhouette • Lace And Day • Le Boudoir • Le Soutien • Les Boudoirs • Lilies And Lace • Linea Intima • Lingerie Lingerie • Lingerie On Lex • Little Black Bow Lingerie • Maison Jolie • Melmira Bra & Swimsuits • Necessities By Sherrie • Fair • Petticoat Lane • Rebecka's Lingerie • Sea Cup And Up • Secrets From Your Sister Inc • Sweetest Secret Boutique • Sweetest Sin Boutique • Sylene Of Washington • The Dain Shoppe • The Lingerie Shoppe • The Pencil Test • Top Drawer • Town Shop • Underthing • Vicanie's • Wigs N More • Zoe & Co. • Zsofias Fine Lingerie UK & IRELAND All About You • Barbara Ashton • Bare Necessities • Barkers • Beach & Body • Belle Femme Lingerie • Blush Lingerie • Blushies • Boschen • Bravado Underwear • Boutique • Butterflies Lingerie • Caroline Randell • Carols of Bishops Stortford • Chantilly • Chic Lingerie • Deborah Lingerie t/a Perfect Fit • Dees Lingerie • Eleanor Rose • Elphicks • Fit to Bust • Fleur Lingerie & Swimwear • Foundations • Grasp Boutique • Guilt Lingerie • Harts of Monmouth • Isabella Rose Lingerie • Jolie Lingerie • Annies Just Jane • Kinari • Knicker Locker • Lace • Lincoln Bra Lady • Linda Rose • Little Pleasures • Louby Lou's Lingerie • Lou Lou's • Marie • McElhinneys • Mimi & You • Mirari • Miss Demure • Mysmartypants.com • Mystique • Odette • Odyssey Boutique • Olivia B • Ouh La La • Perfect Fit by Carol • Pretty Things (Buckhurst Hill) • Pretty Things (Cockfosters) • Ruby & Bettys • See-Saw Lingerie • Sheen Uncovered • Sheer Delight • Shirley Allum • Sipsey Lingerie • Sixty Six Lingerie • Straps of Gourock • Sugar & Spice • Sweet Dreams • Tallulah Lingerie • Temptations • The Bra Closet • The Fitting Room • The Lingerie Boutique • The Lingerie Lounge • The Little Big Bra Shop • Turnbulls • Victoria's Little Bra Shop FRANCE 12 saint Agricol • A fleur de peau • A fleur de peau • Alice Lange Lingerie • Any Lingerie • Arc en ciel • Au Féminin • Au Petit Paradis • Aux Dames du Faubourg • Blanche Neige • Caprices • Capucine • Charme Absolu • Cléopâtre • Cœur à Corps • Couderc lingerie • Coup de Foudre Lingerie • Crysalid • Cupidon • Daudé Lingerie • Deci Dessous • Dessus Dessous • Elsa Lingerie • Eve • Eve Boutique • Eve boutique • Falbalas • Femina • Femmes Secrètes • Folie Douce • Fonteyne Lingerie • Galicia lingerie • Glamour lingerie • Iloeva • Iona • Ivoire • Jade Lin - gerie • Jardin secret • K’nelles lingerie • Kalina • Katline • L.Maggi • La Fée Caprice • La Pince à Linge • Laure Lingerie • Le Boudoir – Alice Lange • Le Paradoux • Lenceria Boutique • Les Dessous des Arcades• Les Saintes Chéries • Lethu Lingerie • Libertine • Lingerie Carrade • est sellers Lingerie Simone • Lingerie Weachter • Marizia • Orphélie • Passion de Femme • Plaisir en Soie • Present's Lingerie • Rêve Ligne • Rêves de soie • Sauret lingerie • Sophie M • Sybele Lingerie • Sylvaine • Tazia • Tendance Bleuet • Tendre Passion • Tentations GERMANY Achatz Wäsche + Dessous • Ansary • Barbara Dessous und Mehr • Bella Donna Dessous • Bodyline • Boutique de Lingerie Michelle • Calida by Eder • Calotta Dessous • CJ Dessous • Dessous - Wäsche - Bademoden Inge Tschetschel • Dessous & Du • Dessous Danielle • Dessous Danielle im Lindenthal BBRANDS • Dessous Madame • Dessous Paradies • Dessous von Bous • Die Lady Dessous and more • Drunterwelt • Ernst Stackmann • Feine Wäsche Jacobs • Grabein Strumpf & Wäsche Galerie • Hassenmeier • Haus der Wäsche • Hautnah • Hautnah Bodyware & More • Hautnah Bruckmeier • Hautnah Dessous für Sie u. Ihn • Heinricht Petzhold • Henschel • Hilde Schönborn • Holzberg Dessous & Mehr • Höptner Lingerie Styling Meer • Hündchen • Karstadt • Karstadt Zentraleinkauf • Keimel Wäsche Hautnah • Kleidsam • Kokett Dessous • Krämer Mode & Dessous • Lady's and PRODUCTS Secret • Le Sorelle • Lise Charmel • Maren Christine • Marlies Timmer Wäsche u. Dessous • Meislahn • Midas - Feine Wäsche • Modehaus Bullinger • Modehaus Messerich Nô • Wäsche und Mode • Nusser Wäsche Mode • Obenrum • Per la Donna • Pollozek • Reiber Wäsche • Sauer Modehandel • Schilling Wäsche & Mehr • Secrets - Feine Wäsche für jede Größe • Sie Dessous & mehr • SIG Feine Wäsche für Sie + Ihn • Sunny Dessous • Sylvia A. Boehm Dessous und Wäsche zum Wohlfühlen • Sylvia Weber • Vera Meyer Wäsche + Mehr • Warnecke am Hochzeitshaus • Wäsche Graf • Wäscheboutique P1 • Wäschehaus Wildner • Wäschetraum • West 15 Lingerie • Wohlgeformt Dessous-Shop ITALY Abbiati Intimo Ortopedia • Anelise • Arianna Boutique • Armonia • Armony • Bontempi • Bottino • Boutique des • Brancacci • Cafè Collant • Casa del Costume • Chris & Barby • Cima • Confidenze • Creos • Criscuolo • Da Titti • Dama • Di Sole e D’Azzurro • Donna • ES Il Bello dell'Intimo • Elda Elegance • Filobus • Gaulis • Gaya Boutique • Gianna Intimo • Gimò • Gioydea • Intimamente • Intimo Gilda • Intimo Gnisci • L'ape operaia • L'intimo per due • La Bottega di Alice • La Calza • La Dolce Vita • La Foglia • La Notte Boutique • Le Colibrì • Le Perle Monza • Le Perle • Linea 480 Intima • Linea Intima • Massimina • Mia Lingerie • Mineo Intimo • Mirage di Fleana • Nara Intimo Donna • Nicla Abbigliamento • Osè • Paola Boutique • Paolina Bart • Paprika • Penserini Intimo • Private Club • Ripani • Rosacipria • Rubatscher • Saint Tropez • Salzano Umberto • Sary • Segreti Concept • Seta & Sale • Silvia Intimo • Sottosopra • Torre • Uno e Una • Vanità • Vincenzo Leonetti • Vittorio Torregrossa SPAIN Albà Íntim • Alta Lencería Helena • Amaia Txabarria • Angels Llenceria • Azahar Lenceria • Bonet • Casa Susperregui • Castillo Mendia • Charo specialty retailers interviewed Cardona • Corset / Nasna • Corseteria Capri • Corseteria Dayma • Corseteria Hely • Corseteria Llucieta • Corseteria • Valery • Cotilleria Carbo • Cotilleria Mercè • Cotilleria Olga • Cotilleria Vila • Coto Vic • Craywinckel Bodylook • Dora Llenceria • Fajas Mari Carmen • Fajas Reina / Interiores de Mujer • Fajas Ruiz • Femina • Font Intim-Intima • Intima • Intims Esperança • Janina • La Dalia • Lady Corse • Lenceria Antonia • Lenceria Bayon • Lencería Can-Can • Lenceria Clarita • Lenceria Conchi • Lencería Crisán • Lencería Doliche • Lenceria Fiti • Lencerie Lilas • Lencerie THE RESULTS OF INTIMA MEDIA GROUP'S SOUGHT AFTER ANNUAL SURVEY ARE Lis • Lencerie Maria Garcia • Lenceria Marisa • Lencerie Montreal • Lencería Nereides • Lencería Paraíso • Lenceria Rosa • Lencería Rosma • IN! A UNIQUE TOOL, PROVIDING YOU WITH AN ACCURATE AND TRUSTED Lenceria Soloisa • Lencerie Susana • Llencería Mallorquina • Llenceria Setí • Lliri D'Or • Maite Llenceria • Marta Blanca Moda Intima • Medias OVERVIEW ON SELL OUT RESULTS, TOP SELLING BRANDS, BEST PERFORMING Isabel • Moda Intima Natural • Modilan • Munch Lenceria • Ninfas • Perfumerias Yaya • Raval Llenceria • Rosabel • Rosendo Rodriguez Pérez CATEGORIES AND SALES PREDICTIONS FOR 2017 FOR SOME OF THE KEY • Scots Corseteria • Selecciones Desire • Sueños • Svelta • Vestal RUSSIA, UKRAINE AND THE CIS Alina • Angel • Barbara • Bell` • Belleza • Bianka • Blue Bird • Boudoir • Boudoir Boutique • Boutique Belia • Boutique Flirt • Centr belia i kolgotok • Cocon • Den i Noch ё• PREMIUM WHOLESALE MARKETS WORLDWIDE. ENJOY YOUR READING! Denie • Diola • Dolce Vita • El-Form.ru • Ermolinna • Feromone • Giulia • Infiniti • Jemini • Kan-kan • Klubnichka • Koroleva • Lady Bust • Le Decollete • Lidia • Lilia • Lilia • Linen • Loren • Lovegoods lingerie • Madame de Charme, Body Charme • Maindenform • Mir belia • Mon Secret • Moon & Sun • Negligé • Nizhnee belio • Orhideja • "One Touch..." • Primadonna • Pyjama • Rich Dreams • Salon nizhnego belia • Sdelay Formu • Sharm • Signora Milanese • Tendence • Toskana • Triumf • Vual • Zefir • Zhenskie shtuchki 100 SURVEY

by PJ Salvage and Cosabella , with Fleur't , Hanro man brand Falke this season should be spe - and Natori also enjoying notable success this cially noted for its growing popularity. As our year. The same top selling brands and similar summer survey pointed out, the swim category positive sales results were reported for was slightly less dynamic then usual, even if LOUNGEWEAR , offered by 64% of the partici - plus-size SWIMWEAR preformed very well in USA pants. LEGWEAR remains stable and this year's 2016. The world of MEN'S UNDERWEAR was yet top-sellers are Commando , closely followed by again dominated by Saxx . DAYWEAR AND and CANADA , then . The performance of Ger - KNITWEAR and READY-TO-WEAR are not popular THE BEST OF INTIMA SPOKE TO A Ready-To -We ar SELECTION OF 70 INDEPENDENT Men's Und er wear RETAILERS ACROSS NORTH AMERICA. THOSE INTERVIEWED WERE ALL WINNERS Swimw ear AND NOMINEES OF THE BEST OF INTIMA Knitwear AWARDS AND THEY KINDLY SHARED THEIR UNRIVALLED MARKET EXPERTISE WITH US Legwear IN ORDER TO PAINT A REGIONAL PICTURE Loun gewear OF WHAT SELLS BEST NOW. Nightwear Lin ger ie U 0 10 20 30 40 50 60 70 80 OVERVIEW BEST SELLING Very Poo r Poo r Not Ver yWe ll Sta ble Better We ll Very Well This year 53% of stores report that their busi - CATEGORIES ness is growing and 20% report no change Once again, BRAS are the "bread-and-butter" from 2015. While the picture is far from product for American lingerie stores, stocked with North American stores as owners decided jority of stores but performed extremely well gloomy, last year's survey reported a 69% in - by 97% of boutiques, who also report that the to focus on core products rather than expand - for those who do! Brands like Aubade , Oh Là crease in sales which indicates that this segment is performing better than last year. ing their reach. Là Chéri and Maison Close are the favorites year's season is not preforming as well. The Van de Velde group is having an excellent for North American stores. Spanx continues When interviewed many stores seemed very season with PrimaDonna leading the charge BEST PERFORMING to dominate the world of SHAPEWEAR coming happy with their products and their current along with Chantelle while Marie Jo is increas - in at number one yet again, followed at a dis - product offer, often commenting that they ing its popularity. Wacoal follows very closely, SEGMENTS tance by Yummie Tummie and Simone Pérèle , only stock products that sell well. in second position. Many storeowners told us EROTIC LINGERIE is still not offered by the ma - who is making its first entrance amongst the that they are seeking to present bras that reach a much higher aesthetic, and perhaps 11% 6% for this reason, typically classic and elegant 10% brands such as Empreinte and Simone Pérèle , Acce ssoi re s have entered the TOP 5 this year. Eveden is Athleisure also having quite a positive season even if re - Sports Bras tailers could not always specifically name one 20% of its brands. Natori 's lingerie range is also Post-surgical 11% heating up for the American market as it is Mat er nity reaching new levels of success this year! NIGHTWEAR is continuing to grow as a segment Shapewear with an average of eight brands per store; this Sex toys year 48% of respondents report that the cate - 20% Erotic Lin ger ie 22% gory is growing compared to just 27% in last year's survey. The best selling brand is E berjey, Plus Si ze maintaining its pole position, closely followed 0 10 20 30 40 50 60 70

Very Poo r (- 10% or more ) Poor (betwee n-5and -10 %) Not Very We ll (- 5% ) Poo rly Fair We ll Sta ble Better (+5% ) Well (betwee n+5and +10% ) Very Well (more than 10%) 102 SURVEY USA AND CANADA BEST SELLERS trend. ATHLEISURE is not popular as many Chantelle , PrimaDonna storeowners were put BRA: off due to fierce com - PLUS SIZE: Elomi petition from specialist stores. Compared to NIGHTWEAR \ LOUNGEWEAR: Eberjey their European coun - terparts, American LEGWEAR: Commando stores carry a much wider range of ACCES - SHAPEWEAR: Spanx SORIES and popular MEN'S UNDERWEAR: Saxx products included Soak Wash and Eucalan , MATERNITY: Anita, Cake Lingerie alongside, Braza , a very diverse global solutions SPORTS BRAS: Anita Active brand. THE OUTLOOK FOR 2017 best sellers; brands such as Commando , Almost one third of stores are satisfied with Rago , Bodywrap , Janira , Leonisa and Julie their current product offer, which is up by France are also popular in this segment. more than 10% from last year's results. Elomi is overwhelmingly America's PLUS SIZE However, another third of boutiques are brand of choice, joined by Empreinte and considering renewing their brand portfolio. Goddess , then PrimaDonna and Hanky Panky . Without a doubt, the main interest for Amer - NURSING BRAS remain stable and Anita and ica's lingerie stores is, and perhaps always Cake are in the lead. SPORTS BRAS are a sta - will be, bras with many retailers wanting to ple for most of our respondents who reported invest in high quality bras in classic styles. Anita Active and Panache Sport as the firm fa - A majority of stores also tell us that they are vorites. Stores report an increase in beautiful aiming to attract a younger demographic POST-SURG ICAL LINGERIE and Anita and and are, therefore, looking for trendy styles Amoena can be seen at the head of this such as .

Keep the same number 16% of brands Keep the same number 37% 11% What are of brands but change your plans suppliers for 2017? Reduce the number of brands

36% Increase the number of brands 104 SURVEY only two brands that were mentioned were BEST PERFORMING Jockey and Waxx . Like in North America, DAYWEAR and READY-TO-WEAR are not popu - SEGMENTS lar with UK and Irish stores, who again are PLUS SIZE has seen great growth in the last choosing to focus on their core products and twelve months and was stocked by over half offer a diverse range of sizes rather than a of the stores interviewed, who all reported UK diverse range of products. that it was selling well. Elomi was by far the and IRELAND Men's Und er wear OUR PARTNER MAGAZINE Swimw ear UNDERLINES INTERVIEWED 70 INDEPENDENT RETAILERS ACROSS Legwear THE UK AND IRELAND IN ORDER TO GIVE A REGIONAL PICTURE OF WHAT Nightwear/ Loun gewear SOLD BEST IN 2016.

Lin ger ie U 0 10 20 30 40 50 60 70 80 OVERVIEW BEST SELLING Very Poo r Poo r Not Ver yWe ll Sta ble Better We ll Very Well Despite, the current climate of uncertainty CATEGORIES in the United Kingdom and Ireland, sales are Like last year, LINGERIE is key for UK and still relatively positive with 35% of busi - Irish stores, indeed, all of the stores in the most popular plus size brand of choice for the was performing well. Anita , once again, nesses reporting a slight increase in sales. panel do stock bras and 33% saw their sales 57% of stores which stock this segment. In proves to be the specialty lingerie brand of Nevertheless, many retailers feel very wor- grow in 2016, with brands that offer larger the world of SHAPEWEAR American brands choice as it comes in top for both NURSING ried about Brexit (the UK's planned separa - cup sizes being of particular importance. reign supreme with Miraclesuit keeping its BRAS and POST-SURGICAL LINGERIE , followed tion from The European Union) and the The Wacoal group had an excellent season, position as the number one top seller. by Royce Lingerie , who also came in second effect that it is having on the cost of im - with F antasie and F reya sharing the top spot, Shapewear represents an important part of place last year for nursing bras. Royce Lin - ported goods from Europe. closely followed by PrimaDonna and Panache the market as it is offered by all of the stores gerie is well positioned due to its considerably who are gaining popularity in the UK and we spoke to, 80% of which reported that it lower price point. While only 21% of stores of - Irish markets. Empreinte in particular has found favor in the UK and Ireland despite their premium price. In the UK & Ireland, stores do not differentiate 15% between Athleisure LOUNGEWEAR and NIGHTWEAR , which high - lights the blurred boundaries between these 35% Sports Bras two categories. Cyberjammies , with its high quality and medium price point, proved to Post-surgical be the overall favorite and now also offers collections for children and men. On the other hand, LEGWEAR is not doing well, with Mat er nity falling sales in many outlets, at best it can 50% be considered a static sector. SWIMWEAR , Shapewear like in the North American market, contin - ues to reflect the importance of larger cup Plus Si ze sizes. M EN'S offerings are negligible and the 0 10 20 30 40 50 60 70 80 Very Poo r (- 10% or more ) Poor (betwee n-5and -10 %) Not Very We ll (- 5% ) Poo rly Fair We ll Sta ble Better (+5% ) Well (betwee n+5and +10% ) Very Well (more than 10%) 106 SURVEY UK AND IRELAND BEST SELLERS those who do stock it, well-known brands such Freya /Fantasie as DKNY and Sloggi are LINGERIE: doing well. SEX TOYS , PLUS SIZE: Elomi EROTIC LINGERIE and AC - CESSORIES proved to be NIGHTWEAR/LOUNGEWEAR: Cyberjammies unpopular in the UK and Irish specialist inde - LEGWEAR: Charnos pendent stores, as they were not sold by any of MEN'S UNDERWEAR: Jockey these but in specialist POST-SURGERY LINGERIE: Anita erotic themed shops. SHAPEWEAR: Miraclesuit THE MATERNITY: Anita OUTLOOK FOR 2017 SPORTS BRAS: Panache Sport The majority of stores are happy with their product offer and are not looking to change fered nursing bras, post-surgery lingerie is their portfolio. Storeowners plan to continue now becoming a product staple, on sale in focusing on larger cup sizes, fitted 94% of the stores, compared to 70% in last tops and are making swimwear a priority for year's survey. Panache Sport keeps the gold 2017. They also want to invest in sports medal for SPORTS BRAS made popular by its bras in larger sizes, as there is a high de - price point, adaptability and colorful new ad - mand for these products. We should also ditions each season. They also did a popular see athleisure entering more stores and advertising campaign with Olympic boxing there is growing interest in this sector. De - champion, Nicola Adams. There is growing spite shapewear's strong performance in interest in ATHLEISURE , but at the moment it 2016, retailers are not planning to focus on is a category that is mostly left to specialist this product next year as they feel that the shops rather than lingerie boutiques. For market is currently "swamped".

Keep the same number of brands 20% Keep the same number of brands but change What are suppliers 7% your plans for 2017? 52% Reduce the number of brands

21% Increase the number of brands 108 SURVEY

though it is stocked by 99% of French boutiques, is decreasing with French retailers, typically, tend - the problem of space is often mentioned. Never - ing to only stock one or two brands to meet the theless, three French brands emerge as the best - needs of existing customers. Wolford is the brand sellers: Canat , Le Chat - also occupying the top two of choice for one third of stores, followed by spots for LOUNGEWEAR - then Marjolaine , Ré - Trasparenze and then, tied in third place, Gerbe gence and Ringella , followed at a distance by and Chantal Thomass . Italian brand Oscalito con - FRANCE Antigel , who enters in the TOP 5 for the first time. tinues to reign supreme in the world of DAYWEAR ; LEGWEAR is in a similar situation as its popularity stores also mentioned Lisanza , followed by Hanro IN ORDER TO PROVIDE AN ACCURATE OVERVIEW OF THE FRENCH MARKET, Ready-To -We ar INTIMA INTERVIEWED 70 INDEPENDENT, MULTI-BRAND STORES CHOSEN Men's Und er wear AMONGST THE NOMINEES OF THE BEST Swimw ear FRENCH RETAILERS CONTEST TOP 100 – Knitwear MEILLEURES BOUTIQUES DE FRANCE. Legwear Loun gewear Nightwear Lin ger ie

0 10 20 30 40 50 60 70 80 OVERVIEW retailers. Continuous and unregulated promotions F remains a key problem for French stores. Per - Very Poo r Poo r Not Ver yWe ll Sta ble Better We ll Very Well 2015 was a good year for sales but was also a haps this is why only 15% of retailers estimate an year that had a deeply sad ending with terrorist increase in their sales in 2016 compared to 40% attacks in the French capital, meaning that 2016 in 2015. As a matter of fact, customer's buying and Madiva . Despite the high quality of brands’ got off to a bad start. More than half of French habits are changing and retailers must adapt. But collections, SWIMWEAR did not float for more than BEST PERFORMING stores interviewed report lower sales figures. a definitive solution is hard to find... Some are try - half of the panel as the late arrival of summer SEGMENTS Many boutiques complain about the morose at - ing new marketing strategies using social media, meant it did not coincide with the sales. Hom is The demand for PLUS SIZE is growing in the mosphere that followed the terrorist attacks, say - some are grouping together with other local re - leading the MEN'S UNDERWEAR category by far, French market and 63% of the stores inter - ing that shoppers didn't want to go into city tailers to launch new group incentives. Neverthe - followed by Aubade and Impetus , Eminence and viewed were more than happy with their sales centers, while frequent protests in French cities less, 31% of participating stores report that, Eden Park , all very close. READY-TO-WEAR has a in this segment. Brands that offer both com - created problems, which went in the favor of E- thanks to an increase in mid-range customers, small presence in France and is only stocked by fort and style were by far the most popular. It they are maintaining stable sales. 20% of stores; Christies and Suggest are amongst is, therefore, no surprise that PrimaDonna , the the brands the most mentioned. Van de Velde group's leading brand, was the 4% 4% 6% BEST SELLING CATEGORIES 7% Acce ssoi re s LINGERIE is still the leading product category for 26% Athleisure French stores, stocked by all of the panel, who generally have five to ten brands on offer. Surpris - Sports Bras ingly, comfortable, well-made bras seem to be Post-surgical more popular than seductive styles and stores af - firm their loyalty to brands that are well known for Mat er nity 31% meeting specific needs. This year PrimaDonna rises to first place, next to France's favorite brand, Shapewear Lise Charmel and then followed by Aubade , Simone Erotic Lin ger ie 22% Pérèle , Chantelle and Marie Jo , with similar scores. Like last year, NIGHTWEAR is decreasing. Even Plus Si ze 0 10 20 30 40 50 60 70 80

Very Poo r (- 10% or more ) Poor (betwee n-5and -10 %) Not Very We ll (- 5% ) Poo rly Fair We ll Sta ble Better (+5% ) Well (betwee n+5and +10% ) Very Well (more than 10%) 110 SURVEY FRANCE BEST SELLERS LEISURE . EROTIC LINGERIE is not a key segment for Lise Charmel, PrimaDonna French stores, but it must LINGERIE: be said that Aubade's PLUS SIZE: PrimaDonna 'BoÎte à désirs' (Box of Desires) proved to be NIGHTWEAR/LOUNGEWEAR: Canat, Le Chat very popular. Sales were also good for ACCES - LEGWEAR: Wolford SORIES , even if only sold by 30% of retailers, DAYWEAR: Oscalito mostly mentioning Lise SHAPEWEAR: Wacoal Charmel's jewelry collec - tion. MATERNITY: Anita SPORTS BRAS: Anita THE OUTLOOK FOR 2017 best seller, followed only by Empreinte , with a Surely worried by the past year results, French significant score. In regards to other specialist boutiques, normally quite conservative, aren't segments, the results are also positive with planning to make many changes in 2017: 55% sales either remaining stable or growing. Wa - are willing to maintain their current brand port - coal takes the crown for SHAPEWEAR but folio. None want to increase the number of Spanish Janira is also quite popular in France. brands and only 9% want to diversify their port - Anita is having an excellent season, coming in folio. The remaining 36% is planning to cut as the second best-selling brand in back on categories that are not performing shapewear and taking the gold medal for both well, such as legwear and nightwear. A number NURSING BRAS and POST-SURGICAL LINGERIE , of stores are worried by climate change and the two segments which are growing in France effect it has on the weather, and so, are plan - but are still not widely stocked. SPORTS BRAS ning to take fewer risks in 2017 and order less are following current media trends and are on swimwear. Instead, they plan to focus on clas - the up, stocked by 66% of stores who report sic bras, comfortable styles, plus size and find - that Anita is their bestseller, followed by Freya , ing a good compromise between quality and Chantelle and Triumph . On the other hand, price in order to meet the needs of their exist - only 11% of stores carry a range of ATH - ing customers.

Keep the same number of brands

Keep the same number 36% What are of brands but change your plans suppliers for 2017? 55% Reduce the number of brands

9% Increase the number of brands 112 SURVEY

dominates the market for DAYWEAR followed sales dropped from 46% to 35%. Mey- in this order by Calida, Hanro and Nina von C. again!- continues to shine for the MEN'S cat- German retailers were unhappy with their egory, doing well due to its well-rounded offer SWIMWEAR results caused by bad weather at of not only underwear but also pajamas and the beginning of the season, meaning that loungewear; Calida and Schiesser are also the percentage of stores with increasing mentioned. GERMANY INTIMA'S PARTNER MAGAZINE SOUS Men's Underwear INTERVIEWED A PANEL OF 70 STORES CHOSEN FROM ITS STERNE DER Swir mwea WÄSCHE NATIONAL BEST RETAIL CONTEST, THE GERMAN VERSION OF Knitwear THE BEST OF INTIMA AWARDS. Loungewear

Nightwear

Lingerie G 0 10 20 30 40 50 60 70 80 with both plus size lingerie and swim selling OVERVIEW extremely well. Manufacturers understand QuestionSkipped Poor Stable Better Sales in 2014 were fine, in 2015 they were this situation well and continue to expand good and they still are in 2016. Morale is, their range of sizes and designs, adding a BEST PERFORMING SHAPEWEAR is widely available in German therefore, at a high amongst German retail- much younger twist! As for the rest of the stores and continues to be dominated by ers. Almost half of which (48%) report sales panel, 37% of stores reported stable sales SEGMENTS Spanx, closely followed by PrimaDonna who which have increased by 5% compared to meaning only 15% saw a drop in 2016. German stores are united in their love of is also very present in this segment. Tri- 2015, thanks to a winning combination of PLUS SIZE, 67% of which saw this segment umph and Felina are both doing equally brands and products. Plus size is definitely BEST SELLING grow in 2016. Naturally, PrimaDonna is well, closely followed by Chantelle and Wa- the main driver for German retailers, some leading the charge, followed by its sister coal. of which report that over half of their annual CATEGORIES brand PrimaDonna Twist and German sales have come from this category alone, LINGERIE is by far the best selling product for brands Ulla and Felina in third place. German stores, particularly specialist lin- gerie. Once again, the Van de Velde group 15% had spectacular results in Germany with Athleisure Marie Jo proving to be the overall favorite fol- lowed at a distance by Triumph, PrimaDonna, Simone Pérèle and Chantelle. As for Sports Bras NIGHTWEAR, offered by almost all of the par- ticipating stores, with positive or stable sales, Shapewear 48% Swiss brand Calida comes first, in second place Mey, then Hanro, followed by the trio Ringella, Rösch and Shiesser. LOUNGEWEAR Erotic Lingerie 37% did slightly better than nightwear; it is char- acterized by a wide variety of brands on offer, Plus Size even if the three names Calvin Klein, Mey and Taubert were said more than others. Mey also 0 10 20 30 40 50 60 70 80

Very Poor (-10% or more) Poor (between-5and -10%) Not Very Well (-5%) QuestionSkipped Poor Stable Ber Stable Better (+5%) Well (between+5and +10%) Very Well (more than 10%) 114 SURVEY GERMANY BEST SELLERS particularly popular with German con- LINGERIE: Marie Jo sumers, alongside Lise Charmel, fol- PLUS SIZE: PrimaDonna lowed by Maison Close and Lascana. NIGHTWEAR: Calida LOUNGEWEAR: Calvin Klein, Mey, Taubert THE OUTLOOK DAYWEAR: Mey FOR 2017 MEN'S: Mey 2016 has been a good year for Ger- SHAPEWEAR: Spanx man retailers and they are feeling confident about 2017. 36% of them have found a good EROTIC LINGERIE remains a niche product but balance between exciting new categories tends to do well when it is on offer, especially and traditional suppliers who know how to styles which are sexy and playful without meet their client's needs and want to keep being vulgar. Aubade's fa-mous 'Boîtes à the same brand portfolio. 31% are plan- Désirs' (Box of Desires) is ning to maintain the same number of brands but change some of the names that they have on offer and 11% plan to in- crease the number of brands in order to focus on the categories that have per- formed the best in 2016! Finally, 22% want to reduce the number of brands that they carry in order to focus on what is selling best - plus size!

Keep the same number 11% of brands

36% Keep the same number What are of brands but change 22% your plans suppliers for 2017? Reduce the number of brands

Increase the number 31% of brands 116 SURVEY well for HOME AND LOUNGEWEAR where this time weren't a hit. Nonetheless, Wolford is leading Twin-Set takes the top spot, followed by Paladini this category, followed by Pierre Mantoux in sec - and then Pepita . These two categories were ond place and Girardi and Philippe Matignon in slowed by the warm fall but still managed to re - third place. Oroblù and Omero are always popu - main relatively stable. On the other hand, LEG - lar. DAYWEAR and knitwear remained stable for WEAR seemed to loose some of its appeal this Italian stores in 2016. Lisanza leads the charge year for 41% of our panel...They chose to offer thanks to their new, expanded collection which just one or two high-quality brands and works well with the current 'innerwear as out - ITALY and even 2015's cult accessory, fashion , wear trend', followed by Oscalito and Twin-Set . Ready-To -We ar Men's Und er wear

LINEA INTIMA INTERVIEWED 70 OF ITALY'S Swimw ear MOST PRESTIGIOUS BOUTIQUES WITH A Knitwear SPECIAL FOCUS ON THE LATEST EDITIONS’ Legwear WINNERS AND THE FINALISTS FROM 2016 AND 2017'S “STELLE DELL’INTIMO”, TOP Loun gewear STORES COMPETITION. Nightwear Lin ger ie While SS16 went relatively well, for some stores OVERVIEW sales slowed down in September due to an un - 0 10 20 30 40 50 60 70 80 Set agaIinst a backdrop of uncertainty, Italian usually warm fall. However, the top Italian stores stores' sales figures stayed positive in 2016. 41% still managed to successfully launch modern lay - Very Poo r Poo r Not Ver yWe ll Sta ble Better We ll Very Well of the panel indicated stable sales while 32% outs, renovations, events, promotions and en - happily reported rising sales figures. However, in gaging communication strategies. 2015, 47% of stores saw an increase in sales For the high-end range, Hanro is enjoying no - 53%, who report that it is stable or growing. and this dip influenced the general mood BEST SELLING table success. After a positive year in 2015, Twin-Set , Ermanno Scervino , and Max Mara are amongst Italian retailers. Stable sales were not a MEN'S UNDERWEAR sales are stable for 64% of Italy's favorites, with Pierre Mantoux , VDP and good thing for those who hadn’t performed well CATEGORIES stores where in-store visibility tended to influ - Oroblù also doing well. in the previous years, but also those who saw an SWIMWEAR is the strongest category for Italian ence overall performance. Emporio Armani is increase in 2015 had expected this to continue. boutiques right now. It is carried by all of the once again the top seller, joined by Julipet in sec - BEST PERFORMING In a climate of insecurity due to factors such as stores we spoke to, 61% of which report that it ond place and Hanro , Polo Ralph Lauren and leg - an unstable market, unpredictable weather, the is an area where sales are growing. On the other wear brand Gallo all in third place. Uniquely, SEGMENTS threat of terrorism and multi-channel competi - hand, despite signs that LINGERIE was picking READY-TO-WEAR is a successful complementary Offered by most stores, PLUS SIZE is having an tion, Italian stores were unable to perform con - up in 2015, sales have fallen for 43% of the category for Italian lingerie stores, offered by excellent season and is helping to boost lin - sistently during the year and felt disorientated. panel in 2016. Specialist lingerie is doing well when it manages to combine function with style 6% 7% and gives independent stores an edge over their Acce ssoi re s 7% 7% monobrand competitors. Unsurprisingly, Chantelle is the best seller for the fourth year in Athleisure a row, followed by Twin-Set , as its style and qual - ity-price point appeal to a younger audience. Si - Sports Bras mone Pérèle , known for its seductive yet Post-surgical 13% comfortable style, is a new entry into the top 19% three, marking a high point in its new brand Mat er nity strategy. For premium brands, 2016 was a great year for Paladini who came in first place for Shapewear NIGHTWEAR , its core category, but who's lingerie Erotic Lin ger ie range also did quite well. Followed at a great dis - tance by Twin-Set and Pepita , in second and Plus Si ze 41% third place. These three brands continue to do 0 10 20 30 40 50 60 70

Very Poo r (- 10% or more ) Poor (betwee n-5and -10 %) Not Very We ll (- 5% ) Poo rly Fair We ll Sta ble Better (+5% ) Well (betwee n+5and +10% ) Very Well (more than 10%) 118 SURVEY ITALY success in this category. BEST SELLERS Like sports bras, ATH - LEISURE is more often LINGERIE: Chantelle found in sports stores than lingerie boutiques PLUS SIZE: Chantelle and the only brand men - tioned was Twin-Set Ac - NIGHTWEAR: Paladini tive . EROTIC LINGERIE and SEX TOYS are also not LOUNGEWEAR: Twin-Set widely stocked in Italian LEGWEAR: Wolford boutiques as they nor - mally offer more seduc - DAYWEAR: Lisanza tive than sexy styles. On the other hand, original, MEN'S UNDERWEAR: Emporio Armani own-brand fashion AC - CESSORIES are selling SHAPEWEAR Wacoal well. MATERNITY: Anita THE OUTLOOK SPORTS BRAS: Anita Active FOR 2017 Following these results, Italian stores are not gerie sales, with Chantelle leading the charge planning to take many risks in 2017 and as number one top seller, followed by Simone many do not want to increase the number of Pérèle and PrimaDonna in second place. The brands that they carry. 33% of stores will Lise Charmel group have also proved to be keep their brand portfolio the same, however, very popular in Italy. A selection of 49% are planning to swap some of their SHAPEWEAR is available in many stores, Wa - brands. Stores aim to focus on the best per - coal is Italy's brand of choice, followed by forming categories such as swimwear, the Chantelle , Janira and Wolford . MATERNITY and leading product for Italian stores, and lingerie POST-SURGICAL remain products that are for with an expanded offer of cup sizes in new the most part stocked in maternity and ortho - fashionable styles. Some retailers, those who pedic stores. However, when the latter cate - wish to expand their portfolio, are planning to gory is stocked, stores report that it performs offer complete looks in store by increasing well as it meets the needs of a specific client their accessories range and including more base. Anita is the queen of specialization and outerwear. The minority of stores who want to takes the top spot for both segments. Anita reduce their offerings are planning to stream - also does well in the world of SPORTS BRAS , line their brand portfolios rather than discon - followed by Chantelle which is finding new tinuing whole categories.

Keep the same number 8% of brands 10% 33% Keep the same number What are of brands but change your plans suppliers for 2017? Reduce the number of brands

Increase the number 49% of brands 120 SURVEY

brands sold the best, which is evident from important category in Spain and had an ex - the top-seller list where Spanish brand Janira cellent season for 53% of our panel, who is dominating the market, followed by tend to have more than five brands on offer. Filodoro and Philippe Matignon . DAYWEAR is Things are also optimistic for MEN'S UNDER - less popular and its success varies from WEAR . 70% of stores carry this category and store to store, with Janira in the lead, once Calvin Klein is, by far the top seller, followed again. On the other hand, SWIMWEAR is an by Punto Blanco and Impetus . READY-TO-

SPAIN Ready-To -We ar OUR PARTNER MAGAZINE CYL, WHO HAS Men's Und er wear BEEN PLAYING AN IMPORTANT ROLE IN SPAIN FOR A NUMBER OF YEARS, Swimw ear INTERVIEWED 70 INDEPENDENT, MULTI- Knitwear BRAND STORES AMONG THE MOST REPRESENTATIVE OF THEIR MARKET. Legwear Loun gewear Nightwear Lin ger ie

0 10 20 30 40 50 60 70 80 SOVERVIEW BEST SELLING Slowly but surely, Spain is getting back on its CATEGORIES Very Poo r Poo r Not Ver yWe ll Sta ble Better We ll Very Well feet with 38% of stores reporting a growth in their sales, among which, 7% confirmed that LINGERIE remains the leading core product they were much better than 2015! As for the for Spanish stores, who offer at least five WEAR is stable but is becoming less and less as it is offered by 93% of the panel. Pri - rest of the panel, 23% indicated stable sales, brands. 49% of stores report that their sales popular with Spanish retailers. maDonna is by far Spain's plus size brand of 20% still mentioned a slight decrease and are stable and 33% indicate that sales are choice, followed by Anita , Felina and only 19% stated that sales were worse than going well. Like in other European countries, BEST PERFORMING Chantelle . While SHAPEWEAR was offered by last year (by -10%). This is an encouraging specialist lingerie is allowing multi-brand slightly less stores, it also sold well for 79% sign for stores in Spain who can begin 2017 stores to stand out from chain stores and SEGMENTS of them. Janira was once again the firm fa - on an optimistic note. boost their sales, as we can see by the best- PLUS SIZE is selling well and can be consid - vorite for Spain. NURSING BRAS , SPORTS selling brands, lead by PrimaDonna , followed ered as a staple product for Spanish stores BRAS and POST-SURGICAL LINGERIE are closely by both Chantelle and Anita , then Tri - 6% 1% 4% umph , Selmark , Felina and... Simone Pérèle ! Still carried by 67% of the stores, 15% NIGHTWEAR is in a completely different situ - Acce ssoi re s ation, with multi-brand independents having Athleisure real difficulty competing with monobrand chains, despite the quality of the numerous Sports Bras 31% collections available. Best performing Post-surgical brands are Mitjans , as the top seller, followed 20% by brands such as Teres , Marigall , Mansù , Mat er nity and Vania . Things are slightly better for Shapewear LOUNGEWEAR with Barandi , Egatex , Señoretta and Vania doing well. LEGWEAR is a stable Erotic Lin ger ie 23% category but is considered as a complemen - Plus Si ze tary product by most stores. Well known 0 10 20 30 40 50 60 70 80

Very Poo r (- 10% or more ) Poor (betwee n-5and -10 %) Not Very We ll (- 5% ) Poo rly Fair We ll Sta ble Better (+5% ) Well (betwee n+5and +10% ) Very Well (more than 10%) 122 SURVEY SPAIN BEST SELLERS stores and beachwear is by far Spain's accessory PrimaDonna of choice, with Antica Sar - LINGERIE: toria , the Maryan Beach - PLUS SIZE: PrimaDonna wear group and Selmark being the brands of NIGHTWEAR: Mitjans choice. LOUNGEWEAR: Barandi THE OUTLOOK LEGWEAR: Janira FOR 2017 DAYWEAR: Janira Spanish retailers feel that they have found a win - MEN'S UNDERWEAR: Calvin Klein ning formula and 48% of them want to keep their SHAPEWEAR: Janira portfolio unchanged in 2017, as they feel that MATERNITY: Anita these brands are familiar SPORTS BRAS: Anita Active to their customers. Nev - ertheless, 23% of the panel is considering sub - stituting some brands with others in order to de - widely available in Spain and all three cate - velop certain categories in their stores, no - gories are dominated by Anita , with their tably plus size lingerie and swimwear. dedicated lines. Additionally, Variance and Amongst the 21% of those, who on the Triumph are also mentioned often. As for other hand, want to reduce the number of ATHLEISURE , only a very limited number of brands on offer, many are thinking of stock - Spanish stores are presently it. SEX ing less nightwear. However, retailers were TOYS are also not a popular segment for unanimous on one thing: the success of Spanish stores. For EROTIC LINGERIE , Lise multi-brand stores depends on their ability Charmel was the most popular brand, even to provide specialist lingerie as it is a cate - if it is not the most daring choice. ACCES - gory with high added value due to its im - SORIES were offered by just under half of the proved fit.

Keep the same number 8% of brands

21% Keep the same number What are of brands but change your plans 48% suppliers for 2017? Reduce the number of brands

23% Increase the number of brands 124 SURVEY

mante was reported to be the best-selling well. Despite the optimism at the beginning brand, followed by the Golden Lady group of the season, SWIMWEAR , while stocked by with their range of brands with varying prices 89% of retailers, is underperforming. Unfor - such as Omsa , Philippe Matignon and Sisi . tunately, so is MEN'S UNDERWEAR , stocked DAYWEAR is rapidly falling out of favor, now by 63% of stores, Jolidon , followed by Empo - RUSSIA, only stocked by 45% of stores, compared to rio Armani are the two strongest brands in 58% in 2015. German brands Mey and Tri - this struggling category, followed once again UKRAINE umph are among the few that are still selling by German brands Mey and Triumph . and CIS Ready-to-We ar Men's Und er wear THIS YEAR INTIMODA SPOKE TO 60 Swimw ear MULTIBRAND, INDEPENDENT LINGERIE BOUTIQUES IN RUSSIA, UKRAINE, Knitwear KAZAKHSTAN AND BELARUS, ALL SELECTED Legwear FROM THE PRESTIGIOUS “WORLDWIDE BOUTIQUES PROGRAM”. Loun gewear Nightwear Lin ger ie R 0 10 20 30 40 50 60 OVERVIEW BEST SELLING Very Poo r Poo r Not Ver yWe ll Sta ble Better We ll Very Well Even though the market remains unpre - CATEGORIES dictable, we are finally beginning to see signs LINGERIE is still the foundation for Russian BEST PERFORMING retailers we spoke to. Plus size represents one of recovery as in 2015. 12% of stores reported retailers which is a good thing as this cate - of the best selling segments overall as 61% of stable sales compared to just 4% in 2015 and gory is showing signs of recovery, and in SEGMENTS boutiques happily report that it is stable or the number of stores with falling sales has de - fact, 26% of stores (compared to only 14% In Russia, specialist segments are performing growing! Felina is the top selling brand overall, creased from 54% to 41%. in 2015) report that their sales are growing. well and are bringing life to the larger cate - while Empreinte and Simone Péréle share sec - For the first time, Dimanche Lingerie has gories. For example, while bras are remaining ond place, followed by Chantelle and Polish taken the top spot, followed by Felina , stay - rather static, PLUS SIZE lingerie is indispens - brand Corin . Polish brands are selling well, as 9% ing in second place for the second year in a able for Russian stores, offered by 91% of the Obsessive takes home EROTIC LINGERIE'S gold 2% row, highly popular due to its wide offer and 41% quality-price ratio. French brands Empreinte and Simone Pérèle return to the top selling Acce sso ries 9% list, indicating that sales for high-end lin - gerie are recovering. NIGHTWEAR and Athleisure LOUNGEWEAR haven't been performing well for several years now and some Russian re - Sports Bras 12% tailers have reduced their offerings. Mia-mia Post-surgical knocked Russian brand Laete off the top spot for both categories, with Triumph follow - Mat er nity 11% ing at a distance for nightwear and Mey for 16% loungewear. LEGWEAR is offered by 88% of Shapewear stores, however, it remains a complementary category rather than a key product offer and Erotic Lin ger ie is not selling well. That being said, Char - Plus Si ze

0 10 20 30 40 50 60 Very Poo r (- 10% or more ) Poor (betwee n-5and -10 %) Not Very We ll (- 5% ) Poo rly Fair We ll Sta ble Better (+5% ) Well (betwee n+5and +10% ) Very Well (more than 10%) 126 SURVEY RUSSIA, UKRAINE AND CIS BEST SELLERS 43% of which report that this segment is sta - Dimanche Lingerie ble or growing. Stores LINGERIE: report that Triumph , Anita and Emporio Ar - PLUS SIZE: Felina mani are the three best- selling champions. On NIGHTWEAR\ LOUNGEWEAR: Mia-mia the other hand, ATH - LEISURE remains a LEGWEAR: Charmante niche. THE MEN'S UNDERWEAR: Jolidon OUTLOOK SHAPEWEAR: Janira FOR 2017 Confronting further eco - nomic uncertainty, the SPORTS BRAS: Triumph majority of Russian re - tailers haven't decided on their strategy for 2017 yet. At the end of medal, followed at a distance by Maison Close 2016, 33% guessed that they would keep their and Dita von Teese , and fellow Polish brand, portfolio exactly the same, another 34% thought Casmir . Offered by 86% of stores, SHAPEWEAR they might switch out brands that aren't selling is fast becoming a staple product in Russian well. In the last few years retailers have reduced stores, with Spanish brand Janira proving to be their product offers, but now stores are consid - 2016's brand of choice. American brand Maid - ering introducing new brands into their main enform takes the silver medal for shapewear categories, especially ones with lower costs, or and Spanish Ysabel Mora and Latvian brand expanding their specialist segments by stocking Orhideja share the bronze. While NURSING BRAS more sports bras for example. For those who re - and POST-SURGICAL LINGERIE remain categories ally need to budget well, the most popular ap - only to be found in specialist stores, SPORTS proach seems to be towards eliminating BRAS are beginning to crossover into the main - categories that are not selling well rather than stream. Now stocked by a quarter of stores, specific brands.

Keep the same number of brands 25% 32% Keep the same number What are of brands but change your plans suppliers for 2017? Reduce the number 9% of brands

Increase the number 34% of brands