Wahini Beach Break Athletically-Inspired Swimwear and Beachwear Is Making an Impact Surfside for Season 2015
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SEPTEMBER / OCTOBER 2014 OCTOBER / SEPTEMBER PLUS BRING ON THE BLING! MIAMI Wahini SWIM WEEK EXPOSED Beach Surf Inspired Swimwear & Beachwear for Break Season 2015 SURF RESORT SWIM WEAR 2 THE SWIM JOURNAL n theswimjournal.com theswimjournal.com n THE SWIM JOURNAL 3 4 THE SWIM JOURNAL n theswimjournal.com theswimjournal.com n THE SWIM JOURNAL 5 contents 24 ❯❯❯Swim Week Exposed An overview of Miami Swim Week for Season 2015—the happenings, the excitement, the fashion and the news! features 30 ❯❯❯Wahini Beach Break A look at some of the athletically inspired beachwear hitting surfside. 44 ❯❯❯Bring on the Bling! The explosion of jewelry in the industry this season from swimwear to bodywear to footwear. p30 p44 Unique Vintage 8❯❯❯Letter 50❯❯❯Cover-ups and Accessories p50 10❯❯❯Splash We present some of the bestselling A wave of industry news, including accessories for the season thus far. launches, new products, trade show updates and more. 58❯❯❯Your Turn Industry insight and opinions 18❯❯❯Making Waves from buyers and retailers like you. Take a look at some of the exciting lines and products that launched 66❯❯❯Trade departments for Season 2015! Show Talk Calendar of upcoming trade show events. 60❯❯❯Introducing Who’s Who - The Swim Journal Buyers Guide Our cover: ECO PEACE by Aqua Green 6 THE SWIM JOURNAL n theswimjournal.com EXECUTIVE OFFICES: ALL AREAS 23A POPLAR STREET E. RUTHERFORD, NJ 07073 NY SHOWROOM BY APPOINTMENT ONLY PH: (212) 840-7898 FX: (201) 896-0145 EMAIL: [email protected] WEB: www.divaswim.com JAY BERKOWITZ SOUTH, CARRIBBEAN PH: (941) 918-4333 FX: (941) 966-9412 EMAIL: [email protected] JILL BENDER WEST COAST, MID WEST PH: (310) 275-0328 FX: (310) 275-0328 EMAIL: [email protected] letter THE JOURNAL Totally Amped The Swim Journal 60 E. Rio Salado Parkway, Suite 900 Tempe, AZ 85281 PHONE: 480.366.6025 / FAX: 480.366.5801 and Ready! EMAIL: [email protected] INTERNET: theswimjournal.com eason 2015 is well underway, and what an exciting publisher start! Swim Week was amazing, with a multitude of KLAAS DE WAAL Slines presented and new companies debuted, as well [email protected] as fashion shows and excitement galore—and, oh my, the associate publisher parties! The swimwear industry is on fire, and designers are ANTOINETTE DE WAAL [email protected] on their game. Note to self—always take a backup pair of comfy shoes managing editor / advertising sales manager to SwimShow. I was not expecting such tremendous growth SUZANNE BERNHARDT [email protected] in that show, and I chose to wear some new high heels to the event. Never again; I think I clocked about 14 miles (in contributing editor REBECCA KLEINMAN one day), walking around the show in those shoes, and I [email protected] could not walk the rest of the night! Judy Stein should really think about renting golf carts (just kidding?). administration manager BARBARA M. RAGSDALE While at the IMG event one night, I got stuck in a typhoon. [email protected] OK, maybe not a typhoon, but it sure seemed like one. The circulation, subscription administrator storm caught me off-guard while I was in the cabana out by the pool. Rather CHERRI JONTE than run for it, I decided to stay put on the couch under the cabana and take [email protected] cover with some pillows. Hey—as long as I had my complimentary sangria, art and production director things couldn’t be too bad—right? It was crazy! And afterward the street in RANDI KARABIN front of the Raleigh looked like lake Collins Ave. I had to swim over to the Salon [email protected] Allure fashion event, but it was well worth the effort—it was fantastic. website So much to see and buy, and for the first time in my life, I was happy not to be DOMENICA CESARE a buyer. I wouldn’t know where to begin! In this issue, we present some of the [email protected] highlights, with photos of Swim Week in our feature on page 24. And as if that isn’t enough excitement, we talk about the explosion of jewelry for resort on PUBLISHED BY INTERNATIONAL MEDIA GROUP, INC. page 44. Jewelry now adorns more than just our necks, fingers and wrists; it’s Headquarters: on swimwear, resortwear and footwear. In fact, some of the footwear we saw at 6000 Fairview Road, Suite 1200 Charlotte, NC 28210 USA SwimShow was so glitzy, it looked like it needed to come with a security guard. Phone: +1.704.552.3708 Our swimwear and resortwear fashion presentation on page 30,“Wahini Klaas De Waal, Chief Executive Officer Beach Break,” aims the spotlight at the ever-popular athletic-surfer trend, Antoinette De Waal, Vice-President and some bestsellers for Season 2015 are highlighted in our cover-ups and accessories round-up on page 50. We were on the prowl for new lines THE SWIM JOURNAL MAGAZINE is published 3 times per year during Swim Week, and in “Making Waves” on p. 18, you will see some of © Copyright, International Media Group, Inc. what we found. Finally, on page 58, buyers and retailers give their opinion 2014. All rights reserved. of Swim Week in “Your Turn.” SUBSCRIPTIONS: As always, thank you for reading and enjoying The Swim Journal. I want to USA Subscription price: $65.00. Other countries: $125.00 hear from you! Please send me an email any time; your comments and (Includes Air Mail Postage) suggestions are always welcome. 20% Agency discounts available. Single print or E-copy: $8.00. Publisher cannot be held liable for non-delivery due to circumstances beyond its control. No refunds. The publisher is not responsible for the return of unsolicited material. All editorial samples, slides, Suzanne Bernhardt artwork, etc., which are to be returned, must be accompanied with a self-addressed stamped Managing Editor envelope when submitted. International Media [email protected] Group, Inc. is not responsible for any material that has been sent to its office after one year. No part of this publication may be reproduced without the written consent of the publisher. POSTMASTER: send all address changes to International Media Group, Inc. / The Swim Journal 60 E. Rio Salado Parkway, Suite 900 Tempe, AZ 85281 USA 8 THE SWIM JOURNAL n theswimjournal.com SALES INFO-212-947-SWIM WWW.CAITLIN-KELLY.COM theswimjournal.com n THE SWIM JOURNAL 9 splash A WAVE OF NEWS AND INFORMATION trade shows • launches • people • celebrations Body Glove Launches Activewear Line ody Glove is bringing its philosophy of “do what you love, love what you do” to activewear this fall. Breathe by Body B Glove is designed for the woman who makes her workout an enjoyable experience, not just a fitness regimen. Think jogging on the beach, hiking through the woods or taking in the sunset Aqua Green Launches while surfing in an exotic locale. ECO PEACE The new collection embraces the outdoor lifestyle, which is a Sustainable lifestyle brand Aqua Green has created a hip, natural extension of Body Glove’s California surf and beach culture- inspired identity. “Connecting to nature is really important to the new swimwear collection for the young designer market. Body Glove brand, and we wanted to extend that to all types of ECO PEACE by Aqua Green is locally designed, sourced activities,” says Noah Gellis, Body Glove Apparel’s vice president of and produced in Southern California, and utilizes new sales. “Now in addition to surf, swim and the overall beach lifestyle, technologies in “water free” printing, further reducing its Breathe brings Body Glove’s philosophy of enjoying the outdoors carbon footprint. to all areas of fitness.” Designed to make women feel beautiful, confident and Inspired by festival style—think Lollapalooza, empowered, the collection includes everything from high- Coachella and Bonnaroo—the ECO PEACE girl has a performance garments to casual workout essentials. Key pieces bohemian spirit with a touch of glam and glitter. Using include support bras; seamless, breathable workout wear; tops in a sustainability and social consciousness as her mantras, super-soft burnout material and French terry styles; and quick-dry she knows where she’s going and wants to protect the hybrid suits for water sports, such as surfing and stand-up paddle boarding. For more information, visit bodyglove.com. world while she does it. The collection includes a variety of looks that reflect her confident, free-spirited style, including exotic tiger-print crop tops, ethnic-inspired one-pieces, colorful graphic print tankinis, and plenty of beaded, macramé fringe detailing. Aqua Green employs a variety of environmentally friendly initiatives across all of its brands, including its contemporary ECO SWIM line, which is in more than 300 better retail stores. “Not only are we helping to clean up and bring awareness to environmental issues in the world, we also provide a forum of goodwill for our customers,” says Sandra Davidoff, director of brand management for Aqua Green. For more information, visit ecoswim.com. 10 THE SWIM JOURNAL n theswimjournal.com theswimjournal.com n THE SWIM JOURNAL 11 splash CURVENV LAS VEGAS Introduces 20|40 Resort Hotel and Spa Program URVEXPO debuted its 20|40 Resort Hotel and Spa Program at the Las Vegas C edition of the trade show, held Aug. 18-19. CURVENV LAS VEGAS, which coincides with WWDMAGIC, Project and ENK Vegas, presents intimate, swimwear and men’s underwear brands twice yearly at The Venetian hotel. The exclusive new program Alessandra Ambrosio introduced 20 leading resort and hotel industry representatives from more than 350 properties to 40 intimate apparel and Debuts ále by Alessandra swimwear brands. Representatives from such properties as the St.