what’s the

obvious 100% guaranteed sure-fire no-doubt-about-it way ® to engage Jews in your community? FOOD! It’s the one (and only) thing we can all agree on. ® “Chefs are this generation’s rock stars and food is their rock ‘n roll” – Bono

Across the nation, there’s an explosion of food blogs, cooking shows, new restaurants, and exotic recipes. JEWISH FOOD IS Za’atar ravioli falafel EVOLVING, TOO

Jewish celebrity chefs

Red Velvet macaroons Red velvet macaroons Kosher organic farms Ben & Jerry’s Charoset flavor Za’atar ravioli falafel Jewish celebrity chefs Matzoh s’mores Matzoh s’mores

Ben & Jerry’s Charoset flavor Kosher organic farms TODAY’S EATERS DEMAND OPTIONS Introducing Jewish Food Experience®... TRADITION WITH A TWIST!

Since its 2012 launch, Jewish Food Experience® (JFE) has become a proven, successful Jewish engagement tool WHO IS JFE REACHING? ORGANIC ECO-WARRIOR JEWISH MOM

“I buy sustainable, GMO-free products without any artificial ingredients to protect my family and the planet.” ISRAELI-AMERICAN MEAT LOVER

“I like a good schwarma, kebab, or burger.” PERSIAN JEWISH GRANDMOTHER

“My kids love chelo with tahdig and shirazi salad.” YOUNG, URBAN JEWISH PROFESSIONAL

“Love me some old-school kreplech, kishka, and kugels, just like my ancestors ate.” SOPHISTICATED MODERN INTERFAITH FAMILY

“Our mixed family enjoys the best culinary traditions from various cultures.” WHAT IS THE JEWISH FOOD EXPERIENCE? JFE ONLINE

• News about the Jewish food scene • Hugely popular online recipe collections • Calendar of local food events • Blogs, stories, and reviews from chefs, restaurateurs, wine experts, food critics, and travel writers JFE OFFLINE

• In-person tastings, workshops, classes, and other events • Volunteer opportunities to fight hunger BRING JFE TO YOUR COMMUNITY

The Jewish Federation of Greater Washington invites you to reap the benefits and rewards that JFE offers.

Apply today to be a part of the JFE 3-city Pilot Launch. 7 THINGS JFE CAN DO Become relevant in the FOR YOUR eyes of a new audience COMMUNITY 1

Attract new Boost fundraising appeal 2community partners 3 4Attract media attention 5Engage new leadership

Create new channels Increase interest in 6of dialogue 7The Federation JFE BY THE NUMBERS

180,000 visitors to the website 3,500 participants in local events 40 community partnerships formed 35 media stories and segments national corporate sponsor — Whole 1 Foods Market WHAT WILL IT COST?

Test drive JFE in your market this Zilch. Rosh Hashana through Chanukah.

JFE will provide all the tools you need to get started using food as a way to engage jewish community members in your city.

You provide the human resource capital to make it a huge success. THE THREE PILOT COMMUNITIES WILL RECEIVE... Instructions and guidance on how to use food as a tool to reach organizational goals The E-Newsletter template Access to the JFE Recipe Database Access to JFE Branding Assets to create your own giveaways

??? Recipes & food stories you can drop into your e-communications Whole Foods Partnerships Social Media toolkit A N D...

• Opportunity to pitch food stories from your city for the national site

• Access to JFE Director for consultation and training

• Easy to execute food event ideas and instruction TAKE A SEAT AT OUR TABLE. Apply Today!

Our short questionnaire will take you no more than 5-10 minutes to fill out.

Deadline: Friday, June 19 Selections will be made by Friday, June 26

For questions call or email:

Paul Entis, Executive Director 301-230-7261 [email protected] www.jewishfoodexperience.com www.jewishfoodexperience.com/video