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IS There Specific Target Audience That Has Been Decided by UNICEF For

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IS There Specific Target Audience That Has Been Decided by UNICEF For Q & A 1. Target Audience: IS there specific target audience that has been decided by UNICEF for this campaign especially for traditional media buying? Generally, the advertiser decides the target audience in different segment like gender, age, specific SES (ex: MF 15-45 upper). If not, the agency will recommend the target audience For COVID-19 prevention behaviors advocacy, target audience: general public. For programmatic-focused PSA, target audience will be: mothers, parents/families, children (under 18 yo), youth and adolescence (14-25 yo), women, teachers, CSOs, government, media, medical community 2. Focus Area: is there any specific region/ area for this campaign? For COVID-19 prevention behaviors advocacy : Nation-wide UNICEF program areas that should also be covered by the PSA: https://www.unicef.org/indonesia/id/tempat-dimana-kami-bekerja 3. Asset TVC: Does UNICEF have ready to use TVC material (complete with STLS?) If yes, can you please share with us. We have PSA video assets that are circulated on social media platforms, with a duration of 1 minute. However, due to COVID-19 constraints, it was self-filming, and most likely the content’s not yet eligible for TVC. Can be seen on our Instagram and YouTube. Our PSA videos featuring Ferry Salim, Dian Sastro, Nicholas Saputra. If UNICEF doesnot have TVC material at the moment, does UNICEF plan to make it? It can be planned, but at the moment, the budget should focus on proposals for media placement. 4. Asset print & radio: Does UNICEF has ready to use asset print and radio? Can you share it with us? Not yet on print. Radio was up and there’re some in the process, 1 min duration. We can send via WA. 5. If UNICEF doesnot have Asset print & radio material at the moment, does UNICEF plan to make it? It can be planned, but at the moment, the budget should focus on proposals for media placement. 6. Key message: please inform us key messages for this campaign: In general it will be about adapting our habits in the life during pandemic /”new normal” - reminding us to stay alert and stay in compliance with health protocols during a pandemic. Key messages will be adjusted later according to the theme / topic, for example can be related to distance learning when a pandemic, tips on staying healthy with food consumption with good nutrition, compulsory behavior: masks, washing hands with soap with running water, keeping distance, avoiding crowds, etc. 7. Content development: for digital advertisement material, will UNICEF provide visual asset, video and required text? Yes 8. Could you please inform us the estimated budget for this project? Unfortunately, we can not share the budget for the project. You can propose your budget based on the requirements specified on the TOR. 9. Website/ Landing Page: IS there any specific website to be promoted to increase the number of visitors? If yes, please share with us. What is the most important KPI to measure the success of this campaign? Helps encourage desirable behavior in order to prevent COVID-19 through appropriate messages, sufficient frequency of delivery, wide reach 10. Supplier profile form: Since we are already registered in UNICEF, do we still need to fill this form? Yes. The evaluators for each tender is different and since the supplier profile form is mandatory requirement you still need to fill the form. 11. You brief asked us to develop a media recommendation to “To accelerate our COVID-19 emergency response by investing in media placement and buying strategy to ensure our advocacy messages reaching the right audience, with the right message and at the right time.” Thus, are you going to promote the following initiative, which is stated in your website? https://www.unicef.org/indonesia/coronavirus Kindly let us know, which C19 prevention campaign that you would like to promote, so that we can arrive in the right audience insight and strategic recommendation. • Health protocol during pandemic / prevention behaviours, indirect impacts of COVID-19 to children (in the areas of education, health, child protection, social policy, nutrition, WASH), reminder to always be on alert during the new normal (tips and tricks) • Please also check our Instagram, Twitter, YouTube, Facebook and website --- we’ve been disseminating a lot of materials related with COVID-19 12. What will be the business KPI for this campaign and therefore, the size of media budget in Rupiah or USD to achieve the objective? The KPI: • PSA are placed strategically and messages disseminated effectively (reach and frequency) – to be able to support the behavioural change communication (e.g awareness to always abide to health protocol during pandemic, etc). On the yellow highlighted part: please propose – focus on the traditional media: radio, TV, print. 13. On Annex II price component only for Profesional Fee & Out of Pocket Expenses. But no table for Media Cost. Can we add table for Media cost on Annex II? Yes, you can but please concentrate only on radio, print and TV. .
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