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THE MARKET the ABC Is Australia's Only Independent

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THE MARKET the ABC Is Australia's Only Independent THE MARKET Stories broken by programs The ABC is Australia’s only such as Four Corners, independent, national, commer- Australian Story and Andrew cial-free broadcaster. One of Denton’s Enough Rope regularly Australia’s most valued and receive major press exposure. trusted brands, the ABC operates Characters from some ABC TV across a range of platforms, programs such as Mother and ensuring that as many people as Son, SeaChange and Bananas possible are able to access ABC in Pyjamas have become content and services, nationally Australian icons. and internationally. The ABC’s innovative broadband service was ACHIEVEMENTS established in 2001 and enables ABC Television has always been audiences to interact with high characterised by innovative and quality rich media content on quality programming, with a rich demand. The ABC Broadband mix of locally produced and overseas material, and Until 1935 all programs went to air live. Over half service offers several programs in a number of a continued emphasis on Australian content. the early programs were music and in 1936 the ABC genres including News, Kids, cooking, comedy and ABC Radio reaches Australians through four began establishing studio broadcasting orchestras music. national radio networks (Radio National, ABC in all States. These provided the foundation for the ABC Radio National plays a unique role in the Classic FM, triple j and ABC NewsRadio), 3 internet state symphony orchestras which in the late 1990s Australian radio market, with specialist information radio stations (dig, Dig Jazz and Dig Country); progressively became independent subsidiary programs that touch on every aspect of life and the biggest local radio network in the country companies of the ABC. including health, politics, religion, science and the - 60 local radio stations across the nation, from In 1947 the ABC established its own independent arts — giving a breadth of ideas and analysis. A Broome to Hobart, Cairns to Albany, Darwin to Port news service and in 1950 Radio Australia finally number of the network’s programs including The Lincoln. came under full control of the ABC. In 1956 ABC Science Show and Late Night Live have enjoyed ABC News provides the most comprehensive television began transmission in Sydney and longevity, maintaining audience interest over many news and current affairs coverage of any Australian Melbourne. In 1965 the ABC logo came into use, in years. media organisation. More than 24,000 hours of news 1974 the first ABC shop opened and in 1983 the ABC Classic FM, Australia’s only national and current affairs are broadcast annually across ABC became a Corporation. From 1985 ABC classical music station offers an eclectic mix of radio, television and online. Television could transmit programs nationally via music and music information. The network plays a ABC Innovation drives strategic innovation and the Aussat satellite and in 1995 the ABC’s New key role in fostering the work of Australian development in content creation, audience Media and Digital Services division was composers and performers as well as bringing connection and new platform distribution in established. In 2007, a new Innovation Division Australians concert performances from around the partnership with other divisions, and leads the was created as an incubator for digital development world. overall growth and success of abc.net.au. ABC across the ABC. The ABC’s youth network triple j targets an Online consistently rates as one of the fifteen most audience of 18-24 year olds. The network gives popular sites in Australia. In 2006/07 ABC Online THE PRODUCT significant support to new Australian music with a had an average monthly unique audience of 2.1 ABC TV programs continue to win viewer and playlist that is more than 40 per cent Australian. Its million, representing an average of 18.43 per cent critical acclaim with the highest ever free-to-air programs explore issues of interest and concern to of the active Australian Internet population. audience share and programs of all genres winning young Australians. ABC Commercial creates, licenses, markets and major peer-voted national and international awards. ABC NewsRadio provides a continuous news retails quality consumer products which reflect and Free to air commercial channels vie to acquire and information service and can be heard in all extend the scope of ABC programs and services. concepts, programs and personalities pioneered capital cities plus Northern Tasmania, Newcastle, ABC Commercial also operates 42 ABC Shops, by ABC TV. the Gold Coast and Gosford. When Federal including the ABC shop online and 103 ABC Parliament is in session NewsRadio crosses to Centres, the net revenue from which goes directly Canberra for live coverage while the regular into further ABC programming initiatives. programming continues to be streamed online. ABC Local Radio provides an outlet for local HISTORYHISTORYHISTORY information, news and views through a network of The ABC was inaugurated in 1932 by then Prime nine metropolitan and 60 regional stations. It offers Minister Joseph Lyons. Twelve radio stations were a mix of news, current affairs, talkback, sport music brought together under the banner of the Australian and rural matters. Broadcasting Commission. Dig, the ABC’s internet radio station offers a 8 008-009_abc.p65 8 10/21/2007, 8:51 AM .
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