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ABC Distinctive and Appealing Mix of Prograrruning Record-Breaking Longevity, Maintaining Audience Programming Or Charter Roles

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ABC Distinctive and Appealing Mix of Prograrruning Record-Breaking Longevity, Maintaining Audience Programming Or Charter Roles number of the network's programs including The and developing and retailing \ engage its audiences with an independent, Science Show and Singers of Renown have enjoyed products relating to ABC distinctive and appealing mix of prograrruning record-breaking longevity, maintaining audience programming or Charter roles. and content, delivered via multi-platform interest over many years. services. ABC Classic FM, Australia's only national RECENT The ABC is guided by these values: classical music station offers an eclectic mix of DEVELOPMENTS Editorial Excellence - aspiring to the music and music information. The network plays a ABC New Media and Digital highest standards of accuracy, impartiality key role in fostering the work of Australian Services' innovative broadband and independence, in reflecting a balanced composers and performers as well as bringing service was established in 2001 and and broad range of views and interests Australians conceit pe1formances from around the enables audiences to interact with through adherence to editorial policies and world. high quality rich media content ~ 1 • guidelines. The ABC's youth network triple j targets an on demand. The ABC 121 p ~ 1 Innovation and Creativity - striving for audience of 18-24 year olds. The network gives Broadband service offers several r-'1 :..J excellence in the development and significant support to new Australian music with a channels including News, Kids, presentation of distinctive information and ABC play list that is more than 40 per cent Australian. Its cooking, comedy and music. cultural programming content. programs explore issues of interest and concern to As the digital environment evolves NM&DS is Universal Access- ensuring that all Australians THE MARKET independent subsidiary companies young Australians. at the forefront of developments, producing can access services that provide the knowledge One of Australia's most valued and of the ABC. ABC NewsRadio provides a continuous news content for emerging platforms including wireless required in a modern information-based society. trusted brands, the ABC operates In 1947 the ABC established its and information service and can be heard in all and some of Australia's first iTV programs, helping Our People - providing opportunities for the across a range of platforms, ensuring own independent news service and capital cities plus Northern Tasmania, Newcastle, to shape the format of this new platform. NM&DS ABC's people to grow, personally and that as many people as possible are in 1950 Radio Australia finally came the Gold Coast and Gosford. When Federal is also actively involved in datacasting and digital professionally, during their time with the able to access the ABC content and under full control of the ABC. In 1956 Parliament is in session NewsRadio crosses to radio trials. Corporation. services available nationally and ABC Television began transmission Canberra for live coverage while the regular Launched on December 31, 2001 ABC Asia Good Governance - demonstrating accounta­ internationally. in Sydney and Melbourne. In 1965 programming continues to be streamed on the Pacific is the ABC's free-to-air international satellite bility for the efficient and effective use of public In an average week an estimated the ABC logo came into use, in 197 4 Internet. television service catering to the Asia-Pacific region. resources. 75 per cent of Australians use ABC the first ABC shop opened and in ABC Local Radio provides an outlet for local Drawing on the expertise of the ABC's network of Shared Commitment - accepting the shared services. 1983 the ABC became a Corporation. information, news and views through a network of reporters, programs take a daily look at issues and obligation to act responsibly and with a commitment From 1985 ABC Television could nine metropolitan and 51 regional stations. It offers events across the region as well as considering to fairness and justice. ACHIEVEMENTS transmit programs nationally via the a mix of news, cun·ent affairs, talkback, sport music global issues from a regional standpoint Courage - encouraging the leadership and ABC Television is Australia's only Aussat satellite and in 1995 the and rural matters. dig, the ABC's first Internet radio station, was vision to adapt to change with flexibility, integrity national, commercial-free public ABC's Multi Media (now New dig is an Internet radio station offering a diverse launched in 2002. and decisiveness. television broadcaster. Innovative Media and Digital Services) division range of non-stop music, as well as music news, At the end of 2003, ABC Radio began and quality programming has always was established. reviews, concerts and interviews, for a 30-plus broadcasting digital radio trials in Sydney and been the hallmark of ABC TV On audience. Its non-stop music stream is also Melbourne. THINGS YOU DIDN'T KNOW ABOUT average, more than eighty new THE PRODUCT THE ABC programs are launched each year ABC TV programs continue to win PROMOTION providing the viewer with a rich mix viewer and critical acclaim with the Press coverage and cross promotion in its own 0 The ABC is Australia's largest radio of locally produced and overseas highest ever free-to-air audience output provide most of the promotion of ABC and television network, covering 98 per material. The emphasis continues to share. Programs of all geru·es are also programs and publications. Cross promotion varies cent of the Australian continent. be on Australian productions with winning major peer-voted national from on-air mentions to scripted promos and TV 0 99 out of the top l 00 children's (0-12) 60 per cent Australian content in and international awards. Free to air voiceovers. programs on Australian TV, in 2003 prime time- 6 pm to midnight. commercial channels vie to acquire A recent high-profile advertising campaign were broadcast on ABC TV. ABC Radio reaches Australians concepts, programs and 'enemy of average' aimed to reposition the youth 0 More than 190 countJies buy ABC through five tenestrial networks and personalities pioneered by ABC TV radio network triple j in the 18-24 year market. Television programs from ABC Content Internet radio, and listeners in the Asia Pacific products which reflect and extend the scope of ABC Stories broken by programs such as Four ABC TV's station identification campaign Sales; the revenue earned is fed back region through its international network Radio programs and services. ABC Enterprises operates Corners, Australian Story and Andrew Denton's 'everyone's ABC', launched in 2003, was designed into program making. Australia. 37 ABC Shops and 85 ABC Centres, the net revenue Enough Rope regularly receive major press to give a feeling of involvement among viewers 0 You would have to stay awake for over ABC New Media and Digital Services from which goes directly into further ABC exposure. Characters from some ABC TV programs broadcast as an audio service on digital television. and show faces and images that reflect Australia's 250 days to hear the more than 500,000 coordinates all the ABC's online activities and programming initiatives. In 2002-2003, ABC such as Mother and Son, SeaChange, Bananas in ABC News and Cun·entAffairs provides the most diversity. news stmies that ABC NewsRadio websites as well as developing content for Enterprises provided $9.83 million to the Pyjamas and Kath & Kim have become Australian comprehensive news and current affairs coverage Involvement in community activities is an important broadcasts every year. new and emerging platforms and initiatives ' Corporation. icons. Three generations of Australians know the of any Australian media organisation. It includes way of keeping the ABC brand in the public eye and 0 triple j is AustJ·alia' s greatest suppmter such as broadband, digital TV, interactive words to the Play School song. analytical and investigative reporting of the giving a 'human face' to the national brooclcaster. The of home grown music. Grinspoon, TV (iTV) SMS, wireless and datacasting. HISTORY ABC Radio National plays a unique role in the nation's business, community and political affairs ABC's exhibition trailer travels around the country to Killing Heidi and Endorphin were ABC Online consistently rates as one of The ABC was inaugurated in 1932 by Australian radio market, with specialist information with award-winning programs such as the 7.30 local events. It offers the Australian public an 'unearthed' on the National Youth the fifteen most popular sites in then Prime Minister Joseph Lyons. programs that touch on every aspect of life Report, 4 Corners, Lateline and Australian Story as interactive hands-on experience of ABC programs, Network that keeps AustJ·alian music Australia. In 2003, ABC Online had an Twelve radio stations were brought including health, politics, religion, science and the well as Insiders and Landline on TV and AM and personalities and services. alive. average monthly reach of 1.2 million together under the banner of the arts - giving a breadth of ideas and analysis. A PM on radio. 0 When ABC Online was first launched Australians, representing an Australian Broadcasting ABC New Media and Digital Services is a leader in July 1995, it was a collection of6 average of 13.2 percentoftheactive Commission. in developing and creating high quality, innovative websites. Today, ABC Online carries Australian Internet population. Until 1935 all programs content across multiple platforms as well as more than 1.5 million individual web ABC News and Cunent Affairs went to air live. Over half the extending and enhancing the prograrruning of ABC pages and the site consistently ranks provides the most comprehensive early programs were music Radio and Television. It provides a distinctly in the top fifteen websites accessed by news and cunent affairs coverage and in 1936 the ABC began Australian perspective on local, national and Australians. of any Australian media establishing studio international activities to online and new media 0 More than 1 million Australians visit organisation.
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