PRESS KIT 2019 Office de Tourisme et des Congrès de Mulhouse et sa région Clémence Saycocie Communications and Press Officer Tel: +33 (0)3 89 35 47 43 - +33 (0) 6 18 35 47 43 [email protected] 1 P 5 Help with your report You have the idea ? We might have the key! P 6 10 “must sees” in Mulhouse Alsace So many things to see and do in Mulhouse ! Let’s start with 10! P 8 What’s new? Everything you have to know about Mulhouse and the surrounding region at a glance! P 12 Mulhouse, living Alsace in a creative way Culture is everywhere in Mulhouse. Street scenes, urban art, Mulhouse is creative and attractive. P 14 Mulhouse, the most typical districts P 18 Mulhouse, it’s all about art! P 20 Exceptional Museums TABLE OF Mulhouse and Southern Alsace are home to Europe’s number 1 cluster of industrial museums. P 26 Take a breath of fresh air... CONTENT Mulhouse and its region provide a wonderfully green environment for holiday makers. P 28 Shopping in Mulhouse P30 Mulhouse, for food lovers P 32 It’s all happening here, in Mulhouse! What will happen? and when? Here are the events! P 34 3 ways to visit Mulhouse P 36 Shall we explore a little further? Mulhouse et sa région sont le point de départ pour de chouettes excursions ! P38 Websites & Social Media P39 Groups & Business Tourism 2 Strasbourg Freiburg MULHOUSE Basel 3 4 The Tourist Office and Convention Bureau of Mulhouse and its region can provide all the ser- vices you need to help organise your reports: A dedicated team: Marie Garcin-Zaiter, Director, and Clémence Saycocie, Press Officer, will be happy to help you for all types of press coverage. A personal welcome: we are on hand to help you, depending on your specific needs: organisa- tion, contacts and advice upstream, varying levels of support on site… HELP WITH YOUR REPORT Clémence Saycocie Marie Garcin Zaiter Communications and Press Officer Director Tél: +33 (0)3 89 35 47 43 Tél: +33 (0)3 89 35 47 48 [email protected] [email protected] A Flickr account to download High Definition visuals. www.flickr.com/photos/tourismemulhouse A press area on our website for pros, just like you: www.pros-mulhouse.com (Press FR-EN-DE) to download press kits and press releases, brochures, to have the most recent updates... And soon a photo library! 5 10 THINGS NOT TO MISS Board the train and learn all Meet a Greeter for an insider’s view about the fabulous history of 1 of Mulhouse and its region 2 railways at the Train Museum. Discover traditional Alsace all brought together in one site at the Ecomusée Find the pieces of street-art spread 3 d’Alsace 4 in the city! Taste sauerkraut and other Alsatian specialities 5 in a traditionnal Winstub 6 THINGS NOT TO MISS in Mulhouse, Alsace Buy “Made in Mulhouse” at “La Boutique”, the 7 shop of the Tourist Office Dream of being a racing driver at the Automobile Fall back into childhood and draw a 6 museum 8 sheep at the Parc du Petit Prince Share the life of a former Follow in the footsteps of the rich Mulhouse manu- miner on the “Potash 9 facturers who created the Zoo 150 years ago 10 Road” 7 WHAT’S NEW? LITTLE PRINCE PARK NEW ROLLER COASTER AND WILDLIFE AREA Jet off on board Asteroids, the thrilling new attraction for kids and adults in 2019! 5 asteroids take you through the milky way but watch out for the Sagittarius A+ black hole that sucks them in like a vacuum! Any planet that gets too close risks getting swallowed up by it... Unless the Petit Prince on B612 arrives in time to save you! “What does “tame” mean?” “It is an act too often neglected”, said the fox. “It means “to establish ties”...” This year’s other new feature is “Tame Us”, a new wildlife park. Animals from the Petit Prince and children at the Park can see another side to each other, establish ties and be tamed at this attraction. www.parcdupetitprince.com 8 PRINTING TEXTILE MUSEUM “WHEN FLOWERS MAKE THE FABRIC”, a history of flowers in printed fabrics in partnership with the Yves Saint-Laurent Museum, Agnès B. and Léonard Paris This exhibition is a journey through time, colours three representative designers, who have each in their and fragrances, retracing extraordinary floral own way contributed to the history of flowers in the creativity from the 18th century to today through world of fashion: the museum’s collections. The visit begins with Agnès B. : for four decades, she has embodied a style models used by draughtsmen to transfer nature marked by a simple and timeless modernity. Among to fabrics and to invent new floral patterns, while her passions are flowers, which are everywhere to be showing the impact of scientific expeditions, the rise seen in her collections. of horticulture and fashion in the choices of species Yves Saint Laurent: the fashion designer Yves and how they were «staged» by craftsmen and Saint Laurent continually adorned his creations with industry. The exhibition is organised around three wildflowers, garden flowers or exotic flowers for forty major themes: years between 1962 and 2002. Speaking about the Natural and invented flowers illustrating the wide Majorelle garden in Marrakesh, which he bought with range of patterns and their role in the creative processes Pierre Bergé in 1980, Yves Saint Laurent said: “For many in textiles. years now, I have found an endless source of inspiration The art of representing flowers: The boom in flower in the Majorelle garden, and I often dream about its patterns for fabrics went hand in hand with constantly truly unique colours”. In ten models chosen with the renewed creativity in developing new compositions. Yves Saint Laurent Museum in Paris, the floral print The art of wearing flowers: floral printed fabrics appears in all its creative and colourful beauty. has always been patterns linked with springtime, and Léonard Paris: the flower and flowers go to make up especially in women’s clothing and fashion accessories. the identity of Leonard Paris, which is celebrating its Flowers can be seen everywhere in the world of 60th anniversary in 2018, in a unique and iconic style.. fashion and dressmaking. They are an endless source With the orchid as its emblem, a wild and fragile flower, of inspiration for top fashion designers, with varied Leonard Paris has enhanced floral art down the years, transformations and metamorphoses allowing the art of depicting and wearing flowers. individual styles to be expressed. For this exhibition, the From 26th octobre 2018 au 29 septembre 2019 Musée de l’Impression sur étoffes will be welcoming www.musée-impression.com 9 ELECTROPOLIS MUSEUM AN ELECTRIC FUTURE: 21ST CENTURY ELECTRICITY Late 2018 saw the Electropolis Museum unveil a new space exploring the 21st century: 350m² devoted entirely to innovation and the energy and digital transition. Learn about current major developments in technology, the life-changing digital revolution and the future of our society and planet. Share a new tour experience with the family and have fun with interactive tools pairing lights with digital. Be amazed by innovative videos and smart objects that will revolutionise your everyday life. www.musee-electropolis.fr PARC EXPO AND CITÉ DE L’AUTOMOBILE VINTAGE AND CLASSIC MOTORS FESTIVAL This new event brings together all those who love vintage vehicles, whether collecting them, restoring them or simply admiring them. During the day, you’ll see a hundred-odd vehicles on exhibition, and you’ll meet vintage car professionals, all kinds of specialists in restoring old cars or collection cars, such as bodywork designers, restorers, etc. The track is exclusively reserved to vintage cars, so that owners can parade them in full glory. There’s a plethora of other events and entertainment also going on around the vintage car theme. See you at the Parc Expo and the Cité de l’Automobile on June 29th and 30th June 2019 for the second edition of this festival! www.parcexpo.fr 10 WHAT’S NEW ON THE HOTEL SIDE Domaine du Hirtz in Wattwiller the Nordic spa is expanding! The spa’s modern chalet-style interior (hammam, sauna, sanarium, jacuzzi, relaxation areas etc.) and outdoor space by the pine forest (cosy relaxation bubble, swim spa and jacuzzi) will be joined by a kota grill, 2 grottoes (Turkish bath, crushed ice log, shower, salt cave, massage room), a cov- ered pool, whirlpool bath with hot water mist, barrel sauna and glass roof with 2 flotation massage beds in early spring. www.domaine-hirtz.com Camping de l’Ill gets a makeover After being taken over by the OTC last spring, Camping de l’Ill has had a full makeover. It provides new mobile homes plus quirky accommodation: igloos, magic huts and more. The other accommodation has been renovated and site work is scheduled for the next few years. www.camping-mulhouse.com La Couronne, a new hotel-restaurant in Ensisheim The new, charming hotel-restaurant La Couronne is a re- cent addition to the Mulhouse region. Set in an entirely re- furbished 17th-century building, it’s classed as an Historical Monument, featuring 16 elegant, stylishly decorated rooms. Its restaurant serves semi-gourmet cuisine in an atmosphere of old-world charm with a modern touch. couronne-ensisheim.com New rooms at the Bristol hotel The Bristol hotel, recently rated as a 4* hotel, has added 18 new rooms, with a more modern style but still in keeping with the warm, cosy atmosphere of the establishment.