PRESS KIT 2019
Office de Tourisme et des Congrès de Mulhouse et sa région Clémence Saycocie Communications and Press Officer Tel: +33 (0)3 89 35 47 43 - +33 (0) 6 18 35 47 43 [email protected] 1 P 5 Help with your report You have the idea ? We might have the key!
P 6 10 “must sees” in Mulhouse Alsace So many things to see and do in Mulhouse ! Let’s start with 10!
P 8 What’s new? Everything you have to know about Mulhouse and the surrounding region at a glance!
P 12 Mulhouse, living Alsace in a creative way Culture is everywhere in Mulhouse. Street scenes, urban art, Mulhouse is creative and attractive.
P 14 Mulhouse, the most typical districts
P 18 Mulhouse, it’s all about art!
P 20 Exceptional Museums TABLE OF Mulhouse and Southern Alsace are home to Europe’s number 1 cluster of industrial museums. P 26 Take a breath of fresh air... CONTENT Mulhouse and its region provide a wonderfully green environment for holiday makers.
P 28 Shopping in Mulhouse
P30 Mulhouse, for food lovers
P 32 It’s all happening here, in Mulhouse! What will happen? and when? Here are the events!
P 34 3 ways to visit Mulhouse
P 36 Shall we explore a little further? Mulhouse et sa région sont le point de départ pour de chouettes excursions !
P38 Websites & Social Media
P39 Groups & Business Tourism
Freiburg
MULHOUSE Basel
3 4 The Tourist Office and Convention Bureau of Mulhouse and its region can provide all the ser- vices you need to help organise your reports: A dedicated team: Marie Garcin-Zaiter, Director, and Clémence Saycocie, Press Officer, will be happy to help you for all types of press coverage. A personal welcome: we are on hand to help you, depending on your specific needs: organisa- tion, contacts and advice upstream, varying levels of support on site…
HELP WITH YOUR REPORT
Clémence Saycocie Marie Garcin Zaiter
Communications and Press Officer Director Tél: +33 (0)3 89 35 47 43 Tél: +33 (0)3 89 35 47 48 [email protected] [email protected]
A Flickr account to download High Definition visuals. www.flickr.com/photos/tourismemulhouse
A press area on our website for pros, just like you: www.pros-mulhouse.com (Press FR-EN-DE) to download press kits and press releases, brochures, to have the most recent updates... And soon a photo library!
5 10 THINGS NOT TO MISS
Board the train and learn all Meet a Greeter for an insider’s view about the fabulous history of 1 of Mulhouse and its region 2 railways at the Train Museum.
Discover traditional Alsace all brought together in one site at the Ecomusée Find the pieces of street-art spread 3 d’Alsace 4 in the city!
Taste sauerkraut and other Alsatian specialities 5 in a traditionnal Winstub 6 THINGS NOT TO MISS in Mulhouse, Alsace
Buy “Made in Mulhouse” at “La Boutique”, the 7 shop of the Tourist Office
Dream of being a racing driver at the Automobile Fall back into childhood and draw a 6 museum 8 sheep at the Parc du Petit Prince
Share the life of a former Follow in the footsteps of the rich Mulhouse manu- miner on the “Potash 9 facturers who created the Zoo 150 years ago 10 Road” 7 WHAT’S NEW?
LITTLE PRINCE PARK NEW ROLLER COASTER AND WILDLIFE AREA Jet off on board Asteroids, the thrilling new attraction for kids and adults in 2019! 5 asteroids take you through the milky way but watch out for the Sagittarius A+ black hole that sucks them in like a vacuum! Any planet that gets too close risks getting swallowed up by it... Unless the Petit Prince on B612 arrives in time to save you! “What does “tame” mean?” “It is an act too often neglected”, said the fox. “It means “to establish ties”...” This year’s other new feature is “Tame Us”, a new wildlife park. Animals from the Petit Prince and children at the Park can see another side to each other, establish ties and be tamed at this attraction. www.parcdupetitprince.com
8 PRINTING TEXTILE MUSEUM “WHEN FLOWERS MAKE THE FABRIC”, a history of flowers in printed fabrics in partnership with the Yves Saint-Laurent Museum, Agnès B. and Léonard Paris
This exhibition is a journey through time, colours three representative designers, who have each in their and fragrances, retracing extraordinary floral own way contributed to the history of flowers in the creativity from the 18th century to today through world of fashion: the museum’s collections. The visit begins with Agnès B. : for four decades, she has embodied a style models used by draughtsmen to transfer nature marked by a simple and timeless modernity. Among to fabrics and to invent new floral patterns, while her passions are flowers, which are everywhere to be showing the impact of scientific expeditions, the rise seen in her collections. of horticulture and fashion in the choices of species Yves Saint Laurent: the fashion designer Yves and how they were «staged» by craftsmen and Saint Laurent continually adorned his creations with industry. The exhibition is organised around three wildflowers, garden flowers or exotic flowers for forty major themes: years between 1962 and 2002. Speaking about the Natural and invented flowers illustrating the wide Majorelle garden in Marrakesh, which he bought with range of patterns and their role in the creative processes Pierre Bergé in 1980, Yves Saint Laurent said: “For many in textiles. years now, I have found an endless source of inspiration The art of representing flowers: The boom in flower in the Majorelle garden, and I often dream about its patterns for fabrics went hand in hand with constantly truly unique colours”. In ten models chosen with the renewed creativity in developing new compositions. Yves Saint Laurent Museum in Paris, the floral print The art of wearing flowers: floral printed fabrics appears in all its creative and colourful beauty. has always been patterns linked with springtime, and Léonard Paris: the flower and flowers go to make up especially in women’s clothing and fashion accessories. the identity of Leonard Paris, which is celebrating its Flowers can be seen everywhere in the world of 60th anniversary in 2018, in a unique and iconic style.. fashion and dressmaking. They are an endless source With the orchid as its emblem, a wild and fragile flower, of inspiration for top fashion designers, with varied Leonard Paris has enhanced floral art down the years, transformations and metamorphoses allowing the art of depicting and wearing flowers. individual styles to be expressed. For this exhibition, the From 26th octobre 2018 au 29 septembre 2019 Musée de l’Impression sur étoffes will be welcoming www.musée-impression.com 9
ELECTROPOLIS MUSEUM AN ELECTRIC FUTURE: 21ST CENTURY ELECTRICITY
Late 2018 saw the Electropolis Museum unveil a new space exploring the 21st century: 350m² devoted entirely to innovation and the energy and digital transition. Learn about current major developments in technology, the life-changing digital revolution and the future of our society and planet. Share a new tour experience with the family and have fun with interactive tools pairing lights with digital. Be amazed by innovative videos and smart objects that will revolutionise your everyday life. www.musee-electropolis.fr
PARC EXPO AND CITÉ DE L’AUTOMOBILE VINTAGE AND CLASSIC MOTORS FESTIVAL
This new event brings together all those who love vintage vehicles, whether collecting them, restoring them or simply admiring them. During the day, you’ll see a hundred-odd vehicles on exhibition, and you’ll meet vintage car professionals, all kinds of specialists in restoring old cars or collection cars, such as bodywork designers, restorers, etc.
The track is exclusively reserved to vintage cars, so that owners can parade them in full glory. There’s a plethora of other events and entertainment also going on around the vintage car theme.
See you at the Parc Expo and the Cité de l’Automobile on June 29th and 30th June 2019 for the second edition of this festival! www.parcexpo.fr
10 WHAT’S NEW ON THE HOTEL SIDE
Domaine du Hirtz in Wattwiller the Nordic spa is expanding! The spa’s modern chalet-style interior (hammam, sauna, sanarium, jacuzzi, relaxation areas etc.) and outdoor space by the pine forest (cosy relaxation bubble, swim spa and jacuzzi) will be joined by a kota grill, 2 grottoes (Turkish bath, crushed ice log, shower, salt cave, massage room), a cov- ered pool, whirlpool bath with hot water mist, barrel sauna and glass roof with 2 flotation massage beds in early spring. www.domaine-hirtz.com Camping de l’Ill gets a makeover After being taken over by the OTC last spring, Camping de l’Ill has had a full makeover. It provides new mobile homes plus quirky accommodation: igloos, magic huts and more. The other accommodation has been renovated and site work is scheduled for the next few years. www.camping-mulhouse.com La Couronne, a new hotel-restaurant in Ensisheim The new, charming hotel-restaurant La Couronne is a re- cent addition to the Mulhouse region. Set in an entirely re- furbished 17th-century building, it’s classed as an Historical Monument, featuring 16 elegant, stylishly decorated rooms. Its restaurant serves semi-gourmet cuisine in an atmosphere of old-world charm with a modern touch. couronne-ensisheim.com New rooms at the Bristol hotel The Bristol hotel, recently rated as a 4* hotel, has added 18 new rooms, with a more modern style but still in keeping with the warm, cosy atmosphere of the establishment. www.hotelbristol.com
11 CREATIVE ALSACE A STORY ABOUT METAMORPHOSIS...
Mulhouse was mentioned for the 1st republic of Mulhouse chose to become time in 803 under the name of Mulin- part of France. In 1846, Mulhouse had huson (mill houses) and, legend has it, 45 spinning mills. This period also saw was founded around a mill. It belonged the creation of the forerunner of the to the Germanic Roman Holy Empire SACM and ALSTOM, and the commis- when it was founded, and obtained sioning of the 1st railway line in France, the status of an imperial town in 1308, between Mulhouse and Thann (1839). thereby answering directly to the Em- The paternalistic, Protestant ruling peror himself. In 1354, it joined the classes of Mulhouse, who were main- Decapolis, a federation of 10 imperial ly freemasons, were responsible for a towns. In 1515, it signed an alliance great deal of economic, technical and treaty with the thirteen Swiss cantons. social progress. In 1822, Europe’s first At the end of the Hundred Years War, chemistry school opened - it still enjoys the whole of Alsace became French... an excellent reputation to this day. except Mulhouse, which obtained the In 1826, 22 young industrialists found- status of independent republic. ed the Mulhouse Industrial Society Mulhouse, a Protestant enclave in the (Société Industrielle de Mulhouse - Kingdom of SIM), which is France, was “Mulhouse is not short still active today, unaffected by thus helping to of examples in industrial the prohibi- improve local tion on the heritage reconversion ” people’s living production of conditions: they Indiennes (floral printed fabrics) which created the zoological and botanical had been in force on French territory park (1868), a day nursery, Hasenrain since 1686. Its destiny was sealed in hospital (1899), the first workers’ hous- 1746 when the first Indienne factory ing development in France (1853)... was founded by four young entrepre- Between 1870 and 1945, Mulhouse, like neurs: Samuel Koechlin, Jean-Jacques the rest of Alsace, changed nationality 4 Schmalzer, Jean-Henri Dollfus and Jean- times. The town suffered severe dam- Jacques Feer. By the time the Kingdom age at the end of the 2nd World War. of France legalised Indiennes in 1759, In the 1970’s, Mulhouse was hit hard the industry in Mulhouse already had by the 2 oil crises and saw its flagship a considerable head start! This was the industry, textiles, move to the Asian beginning of an industrial golden age: countries. Yet it remained dynamic and in a few years, the small craft town of reinvented itself, with the opening of the 18th century was profoundly trans- the Peugeot factory, the international formed. In 1798, the small, prosperous expansion of Clemessy and the crea- 12 tion of the University of Upper Alsace. In 2006, the arrival in the Palais Royal garden in Paris amongst other places, of the tram gave the town a new vision, and was followed created a number of arches along line 2. In bright colours, in 2010 by the introduction of France’s first ever tram-train, they mark the stops and provide an element of continuity. connecting Mulhouse to the Thann Valley (30 km). Once a Along line 1, Tobias Rehberger installed 9 works which em- grey industrial city, Mulhouse has metamorphosed into an phasise the characteristics of the tramway. attractive city with great creative potential. A major page More traditionally, but very typical to the Mulhouse area, has been turned for Mulhouse and the many changes bear a large number of painted walls tell a story and inspire the witness to the ability of the city and its inhabitants to adapt. imagination. In 1698, the Mulhouse painter Jean Gabriel Nowadays, it attracts more than 2.5 million visitors a year. was already painting allegorical figures and trompe-l’œil on Mulhouse is not short of examples in industrial heritage re- the façade of the Town Hall. Themes which inspired the art- conversion. Here, if you do not come to art, art will come ists include significant figures in the history of Mulhouse to you! It can be found in old industrial wastelands, in the (the scientist Jean Henri Lambert, the founders of the first street, on the walls, in the parks. In short, it is everywhere, factory, the little Henriette Reber, the 1st child born after and it is well worth keeping your eyes peeled. Mulhouse has Mulhouse became part of France…). a park full of important contemporary works. The sculpture Finally, the M.U.R. (Modulable Urbain Réactif ) on Rue de la park, created in 2001 on the banks of the Nouveau Bas- Moselle, a concept founded in Paris in 2003 and imported sin, has several sculptures on display. Every year since 2000, to Mulhouse in June 2013. As a result, it became the third the Town of Mulhouse celebrates sculptures by an artist in city in France to offer a monthly gathering in this creative town, usually a local one. Every year, it buys a work, thus space. The M.U.R. enables local artists to borrow codes creating a real outdoor exhibition all across town. from advertising (its format, its ritual) whilst promoting an In 2006, the launch of the tramway was a chance to pro- even less well known artistic technique: street art that is claim the interest in contemporary art by entrusting each more and more visible in the city. of the 2 lines to a top international artist. Daniel Buren, known for his black and white stripes, which can be found
13 MULHOUSE, THE MOST TYPICAL DISTRICTS
CITÉ OUVRIÈRE CITÉ MANIFESTE
PLACE DE LA RÉUNION
LE NOUVEAU QUARTIER
LE REBBERG
14 MULHOUSE, THE MOST TYPICAL DISTRICTS
PLACE DE LA RÉUNION
The Place de la Réunion, in the heart of the old town, formerly known as Place Saint-Etienne, was thus named when Mulhouse became part of France in 1798. In the Middle Ages, it was already the centre of political, religious and economic life, as the site where fairs and markets took place. Nowadays, Place de la Réunion is still lined by a series of narrow, colourful houses, which are among the oldest in the town, along with the old Town Hall and the Saint Etienne Protestant Church.
St Etienne Protestant Church
This Protestant church was built between 1858 and 1868, and contains magnificent 14th-century stained glass windows, which used to be part of the old Romanesque church that once stood on this site. As the only Protes- tant church to stand on a main square in France, and the tallest Protestant building in the country, it confirms the importance of this religion in the town’s development.
Former Town Hall
Built in 1552, this Renaissance gem symbolises the small republic’s attachment to its liberties. The frescoes, repainted in 1699 by the Mulhouse painter Jean Gabriel following a fire, illustrate the virtues extolled by the reformed religion as well as the coats-of-arms of the Swiss cantons to which Mulhouse was allied. Upon the right-hand gable hangs the Klapperstein, or “rattle stone”, which mali- cious gossips were forced to wear round their necks on market days as punish- ment. The original is preserved in the History Museum. 15 THE NOUVEAU QUARTIER
The Nouveau Quartier, the symbol of Mul- house’s flourishing industry In the 1820s, the town was suffocating behind its medieval ramparts, due to the growing number of factories and workers. Built from 1826 to 1841 near to the station, this business district symbolises the success of Mulhouse’s industrialists. It is also known as the Quartier de la Bourse (the exchange district), as it contains the Industrial Society build- ing where the cotton exchange originally had its headquarters. Built in the Empire style, it is also inspired by Rue de Rivoli in Paris. The square’s tri- angular shape is a sign of the industrialists’ links to Freemasonry. This urban heritage became a listed historic monument in 1986.
THE REBBERG
Le Rebberg, home of the industrial bour- geoisie The district of Le Rebberg also became a symbol of Mulhouse’s prosperity. In order to provide work- ers with wholesome distractions outside of work, a group of industrialists and philanthropists from Mulhouse decided to open a “people’s garden” in 1868: walks, animals, gymnastics, concerts... These same industrialists played an active role in found- ing the Hasenrain hospital in the late 19th century, by buying land which they then gave to the town. However, it is the villas built by the captains of en- terprise on this former vineyard site that are really worth a look. The large parcels of land enabled the owners to create gardens full of plant species from all over the world, and build masters’ houses in styles inspired by many different influences and architectural periods.
16 CITÉ OUVRIÈRE & CITÉ MANIFESTE ET DMC
In the mid-19th century, people started to become aware of the condition of the working classes. The industrialists founded the Mulhouse Society of Workers’ Housing De- velopments (Société Mulhousienne des Cités Ouvrières - SOMCO) in 1853. It built 1 200 homes on 60 ha of land, designed for the workers employed in the factories of Mulhouse. It offered three types of construction, and fi- nally the “Carré Mulhousien” (“Mulhouse Square”), con- sisting of four houses grouped together under one roof, each with its own separate garden, would change the face of social housing. In 2004, the SOMCO called upon five major architectural firms, including Jean Nouvel, to build the Cité Manifeste. It was built on wasteland where an old factory once stood, next to the Cité Ouvrière. This spacious, functional social housing was designed to meet the needs of today’s soci- ety, as an interpretation of the original Cité and its list of specifications. This Cité creates a sense of visual continu- ity with the 19th-century Cité Ouvrière. The Cité Ouvrière arose from the proximity of a renowned Mulhouse company, DMC, which was once one of the greatest European textile and industry holdings. Today, although most of its buildings constitute a 75-hectare wasteland, it still manufactures its famous cotton threads right here in Mulhouse. Currently undergoing full redevel- opment, the DMC wasteland has several distinguishing features such as Bât. 75 (Building 75), a breeding ground for artists, artisans and creative companies.
17 MULHOUSE IT’S ALL IN ART!
In a way, Mulhouse is the “Berlin” of Alsace. Far from being a gray city, Mulhouse is splashed with colour: the former industrial buildings, the walls and the city streets are covered in art! Here are a few examples...
THE M.U.R. (WALL) Like other big cities, Mulhouse has its MUR (Modulable Urbain Réactif): a wall acting as a THE “QUAI DES PÊCHEURS” ‘responsive urban space’ which, every month, Here, the city has left carte blanche to graf- presents a blank canvas for a new street-artist fiti artists. It makes for a colourful walk or to come and express him/herself. bike ride.
MURALS In Mulhouse, murals are nothing new: the tra- dition dates back to the Rhenish Renaissance. Since then, the walls of Mulhouse have been splashed with colour. During the 80s, walls around the city were left to artists who paint- ed historical scenes and witty images, while today, these have ve given way to street-art. 18 SCULPTURES PARK DMC Another wonderful stroll, this time featuring Fantastic projects are sprouting up in contemporary artworks... Lying along the the DMC wasteland, such as Bâtiment banks of the Nouveau Bassin, it’s also the 75, a veritable breeding ground for art- perfect place for a picnic! ists, artisans and creative companies.
ART IS EVERYWHERE... In the streets of Mulhouse, everywhere you look there is art (street art in particular). Various associations and the town itself participate in this ever-changing process. A special mention goes to Orlinda Lavergne, a gallerist specialising in street art, who has brought the collabora- tion of renowned graffiti artists such as C215, Clet and Oak Oak to the city, scattering works of art here, there and everywhere. On the left, a soldier by Oak Oak and, on the right, El Sembrador by INTI. 19 MULHOUSE, VISITING EXCEPTIONAL MUSEUMS
CITÉ DE L’AUTOMOBILE – NATIONAL MUSEUM, SCHLUMPF COLLECTION
At the Cité de l’Automobile, car enthusiasts can the visitor in a world of prestige and escapism, admire some 400 vintage cars made by 97 different with some of the world’s most prestigious models, manufacturers, making it one of the world’s finest including 2 famous Bugatti Royales. collections. The museum is based in an old 19th- century woollen mill, which was bought by the Since 2011, the Cité de l’Automobile has had its own Schlumpf Brothers in 1957, and turned into a showcase racing circuit, where it can host events and give a for their fabulous collection a few years later. new lease of life to the vehicles in its collection, for example the “Tous en piste!” show which takes The cars are arranged by theme and chronological place from April to September. period. The “Automobile Adventure” area features “Ancestors” (Panhard, Peugeot, De Dion and Benz) and “Classics”. The “Racing Car” area displays a group of exceptional sports cars from the early days www.citedelautomobile.com of racing to the present day. www.musees-mulhouse.fr The “Automobile Masterpieces” collection immerses
Drive a vintage car at the racing circuit!
20 Take your very first spin on the rails!
CITÉ DU TRAIN - PATRIMOINE SNCF Open since 1971, the French National Railway Museum, now known as the Cité du Train, has a range of fun, educational exhibits on the most amazing masterpieces of railway history. The collections are divided into 2 parts. Since 2005, a new building has housed a show trail consisting of 2 areas: the “golden century of the railway” and the “return to the golden age”, with 6 themes exploring the emotional roots of the railway. The museum’s other star attraction, the railway adventure, tells the story of trains. Some thirty trains and locomotives have been carefully selected and renovated to illustrate the technical history of the railway, from its origins to the present day, for a more educational but equally lively visit! Since 2013, the Cité du Train is opening up to the outside world: children and grown-ups will be able to enjoy locomotive rides, take part in many train-themed events and admire an impressive miniature train. www.citedutrain.com - www.musees-mulhouse.fr
ELECTROPOLIS MUSEUM The showpiece of the EDF-Electropolis Museum’s collection is the “grande machine Sulzer-BBC”, which the museum was originally based around, an alternating current generator acquired by the DMC factory in 1901. Over 12 000 objects were later added to the collection, a thousand of which are on display in the permanent exhibition. There are objects relating to the scientific discovery of electricity and its industrial applications - from electrostatic machines to generator groups - as well as objects from the domestic sphere, which illustrate the radical changes that have taken place over the last century, in the field of comfort, food preparation, communication and audio-visual technology... As a complement to this collection, there are large collections of documents, posters, and technical and commercial archives. Make your hair literally http://electropolis.edf.com www.musees-mulhouse.fr stand on end! 21 PRINTING TEXTILE MUSEUM Founded in the 19th century by Mulhouse’s textile factory owners to provide an inexhaustible source of inspiration, this exceptional museum is a testimony to Mulhouse’s industrial saga. It takes a look back at leading figures in printing history, and displays industrial achievements from all over the world. Its collection highlights the role of printing in the history of decorative arts since the 16th century. Today, there are over 6 million samples in this Parade like a model Museum’s exceptional collection, a real monument to Mulhouse’s industrial past. in front of Yves Pieces from this impressive collection are used in one Saint-Laurent or two major exhibitions at the Museum every year, in collaboration with leading designers (Hermès, Christian Lacroix, Prada, Jean-Charles de Castelbajac…) and are regularly lent to other prestigious establishments. The patterns stored in the archives remain a source of inspiration for professionals, and are regularly found in fashion designers’ collections and series by major companies (Hermès, Ladurée, IKEA…).
www.musee-impression.com www.musees-mulhouse.fr
ECOMUSÉE D’ALSACE (UNGERSHEIM)
Covering over 15 hectares, the Ecomusée d’Alsace brings the history of an entire region to life. In its village of 73 authentic buildings renovated by enthusiasts, visitors can learn about the daily lives of local people in the olden days, and the treasures of Alsatian architecture, through unique, hands-on experiences. Life runs its course: craftspeople ply their traditional trades, the lady of the house rustles up delicious dishes and shares her secrets, the schoolmistress gives lessons, the peasants are busy in the fields... All year round, the activities change with the seasons to highlight key moments in peasant life: harvests, grape-picking, annual festivals... Hands-on workshops, craft and gastronomy demonstrations, exhibitions, festivals, shows, concerts and late-night openings are among the unmissable events on offer here.
www.ecomusee-alsace.fr www.musees-mulhouse.fr
Dive into the life of an early 20th century Alsatian village!
22 WALLPAPER MUSEUM (RIXHEIM) The collections cover the whole history of wallpaper, from the 18th century to the present day. This collection encompasses practically all aspects of wallpaper production, from the most common to the most exceptional varieties, such as panoramic wallpaper. By creating these extraordinary panoramic wallpapers over two centuries ago, our ancestors aimed to break through the overly narrow walls of their daily world. Come and daydream in front of eleven of these designs, which will take you on a journey from the Indies to Eldorado...
www.museepapierpeint.org www.musees-mulhouse.fr It’s like being in the White House!
LA GRANGE À BÉCANES, RHENISH MOTOR- CYCLE MUSEUM (BANTZENHEIM) Based in a renovated barn covering 750 m2 and boasting many original displays, this motorcycle museum exhibits 90 vintage vehicles from the “Lemoine collection”, includ- ing a unique collection of RAVAT motorbikes and other French and foreign models. It enables visitors to enjoy a unique, thrilling experience, as they “relive” the history of the motorbike.
The museum is arranged into four sections. The “corridor” presents the adventure of vintage motorbikes to the sound of period music, in the form of a parade. The “tous motards !” (“everyone’s a biker!”) exhibit lets visitors experience the joy of straddling and riding a vintage motorbike, as well as a documentary about motorcycle history and the represen- tation of motorbikes in the main artistic fields. The “dans le detail” (“in detail”) exhibition is dedicated to motorcycle parts. The last stage of the tour takes visitors behind the scenes in the museum, its reserve and its workshop, where the Amis de la moto association restores the motorbikes. www.lagrangeabecanes.com www.musees-mulhouse.fr Ride a vintage motorbike! 23 HISTORY MUSEUM Founded in 1864, the History Museum boasts very rich collections, chiefly made up of furniture and costumes, tools and toys, maps and portraits etc., with in particular the famous Klapperstein, the statue of the Savage, model people and reconstructed interiors (bedroom and kitchen in the Sundgau style). The themed circuit offered to visitors puts the history of Mulhouse into perspective and allows them to discover life in Alsace in the olden days. www.musees-mulhouse.fr
FINE ARTS MUSEUM The journey through art history at the Fine Arts Museum begins in the 15th century with the magnificent Rheinfelden altarpiece. Then come the classical centuries, represented by Brueghel, Boucher and Teniers. The 19th century is the strong point of the collections, with Boudin, Jongking, Géricault, Courbet and Bouguereau. Alsatian artists are also well represented, in particular Jean-Jacques Henner, who has a room dedicated to him. The rooms on the 2nd floor contain contemporary creations: internationally renowned artists are invited there for temporary exhibitions, alternating with visual artists from the Mulhouse area. www.musees-mulhouse.fr
24 25 TAKEMULHOUSE, A BREATH OFAL NATURALE...FRESH AIR
Mulhouse and its region provide a wonderfully green environment for holidaymakers. The town has many gardens and parks, which are home to some 13.665 trees, with 273 varieties. Our ter- ritory is also an ideal starting point for enjoying the most beautiful natural spots: Sundgau, Vosges, banks of the Rhine...
Travel the world during your stroll and learn how to protect it!
ZOOLOGICAL AND BOTANICAL PARK The 3rd most popular in Alsace with about 400.000 visitors per year, the Zoological Garden is also one of the oldest zoos in France, founded in 1868. It has 1.200 animals belonging to 170 species, most of whom are rare due to hunting or the disappearance of their natural habitat. You can meet some exceptional animals here: Asian lions, Siberian tigers, Persian panthers, lemurs, Grevy’s zebras, addax antelopes, and many more. There is also a magnificent botanical collection in a remarkable landscaped setting, which you can explore throughout the year. A real treat for the senses! www.zoo-mulhouse.com
26 WESSERLING PARC, TEXTILE MUSEUM 30 km from Mulhouse, at the foot of the moutains, Wesserling Park tells the story of the extraordinary industrial adventure of an old royal factory. Innovative, full of heritage and environmentally friendly, it amazes visitors with its sumptuous “Remarkable Garden” listed gardens, and its collection of industrial buildings, unique in France. The Textile Museum is an animated place that brings the old factory trades back to life, with dramatised tours and astounding sound and light shows... It combines the history of the site with contemporary art, and hosts exhibitions by international designers every year. The international “Festival des Jardins Métissés” from May to September and “Christmas in the Garden” in December are unmissable annual events at the park.
www.parc-wesserling.fr www.musees-mulhouse.fr Become an explorer !
THE LITTLE PRINCE PARK The Little Prince and his marvellous world are devoted to the first aerial park in France. A poetic, but also playful and educational project, the Parc du Petit Prince, revolves around thirty smooth, aerial attractions. On the themes of Flight and Inter- planet travel, they invite you and your family to step into a whole new world and return to childhood. Two captive balloons rise to 150 metres for a breathtaking view and an aerobar lets you enjoy a drink suspended 35 meters in the air. A roller coaster, logs, a giant indoor trampoline, two labyrinths, 3D movies, numerous games for all, shows, a rose garden, a butterfly house and many other animals (sheep, foxes, pigeons) are just a few examples of what is in store.... Fly in a balloon at The park is aimed mainly at families with children 150 meters! between 2 and 14 years of age. www.parcdupetitprince.com
27 SHOPPING IN MULHOUSE
When it comes to shopping, whether it is large international brands, small independent shops, traditional establishments or fashionable spots, Mulhouse and its region is packed with a large offering which allows visitors the opportunity to abandon themselves to the joys of a leisurely stroll and shopping. All the assets of a city in a human-sized centre!
OUR SHOPPING FAVORITE TO BUY LOCAL SOUVENIRS
LA BOUTIQUE 1 avenue Robert Schuman - 68100 Mulhouse Tel. +33 (0) 389 35 48 48 [email protected] Offering a range of souvenirs from Mulhouse and Alsace, including traditional and more contemporary items, LA BOUTIQUE, the shop of the Tourist Office and Conven- tion Bureau, has over 700 products for sale. Take a bit of Mulhouse home with you or give your loved ones a treat.
LA VITRINE VOLANTE 34 rue de l’arsenal - 68100 Mulhouse Tel. +33 (0) 389 33 11 11 www.danslavitrine.com / [email protected] This pop-up boutique concept is a temple for design- ers from Mulhouse and Alsace! You’ll find accessories, clothing, decorations, tableware... The shop also hosts mini-exhibitions and events.
LA MAISON ALSACIENNE DE BISCUITERIE 22 rue Henriette 68100 Mulhouse Tel. +33 (0) 3 89 21 85 10 www.maison-alsacienne-biscuiterie.com Made by pastry chefs with the utmost respect for crafts- manship, their Alsatian specialities invite you to discover the extraordinary richness of its gastronomic tradition.
LES DOMAINES QUI MONTENT 6B, Place de la Paix - 68100 Mulhouse Tel. +33 (0) 3 89 36 34 69 www.ldqm-mulhouse.fr Looking for Alsatian liqueurs? Or, indeed, liqueurs from all over France? This is the place to go! Plus, at lunchtime, you can sit down to eat amid the bottles.
28 MULHOUSE’S MARKET More than a hundred years old, Mulhouse market is, without a doubt, the largest market in eastern France with 250 stall holders who, three days a week, offer a very large variety of food and non-food products. It bears wit- ness to the cosmopolitan spirit of Mulhouse: a place of life, conviviality and exchanges, it attracts local residents as well as tourists and offers them specialities from Alsace as well as from all around the world. marchedemulhouse.com
29 MULHOUSE, FOR FOOD LOVERS
Winstubs, star-rated restaurants, world cuisine, creative cuisine, vegan food, organic food... You name it, in creative Alsace, there’s something for all tastes, traditional or otherwise. It’s cuisine “a la Française”, of course! Mulhouse and the surrounding area boast no fewer than 12 estab- lishments rated in the distinguished Guide Rouge Michelin, including 3 awarded 1 Star each. In Winstubs and other local breweries, you’ll find a traditional local atmosphere and the specialties that go with it: they may have bewildering names, but they’re simply delicious ! The city’s cosmopolitan quality is reflected in its wide variety of restaurants: Thai, Vietnamese, Korean, African, Lebanese, Indian, Turkish, Spanish, Italian... In Mulhouse, you’ll also find the very best ice-cream parlours (Italian-style), cosy tea rooms and gourmet wine bars. Because in Alsace, we like to eat well: it’s just part of our culture.
A FEW SPECIALTIES...
Baeckaoffa Alsace Wines Fleischschnacka
Bredala Flam-grilled tart (Flammakucha) 30 BLOG #MULHOUSEXPERIENCE THE « LAMMALA », AN EASTER DELICACY BY BÉNÉDICTE
Another baking tradition! There are so many in Alsace (and it’s a good thing). Lammala means small lamb in Alsatian and it is usually enjoyed on Easter morning.
Ingredients 4 eggs Starch: 100g Sugar: 200g Baking powder: 2 tsp 1 small packet of vanilla sugar Icing sugar Flour: 150g
Recipe “This recipe comes from the blog “La Cuisine d’Adeline” (www.adeline-cuisine.fr). It is really easy to make and oh so good! This cake is usually baked in a special terra cotta lamb mould which is often handed down through generations. But you can also buy it in potters’ shops and most stores in Alsace and obviously at “La Boutique de l’Office de Tourisme” (the Tourist Office’s souvenir shop) as well! I start by beating the eggs and sugar (with vanilla sugar) until pale and creamy. You need to do this during 10 minutes to get the right consistancy. Next, I stir together the flour, baking powder and starch. I then sieve that while mixing it with the egg and sugar preparation. I used corn starch but you can also use potato starch. Adeline also suggests to flavour this dough with orange blossom, almond or lemon aroma. I decided to go with orange blossom (althoug it’s a bit less traditional). After that, just put into the oven! Don’t forget to preheat to 180° celsius. My tip: I usually melt a bit of butter to apply to the mould (you can also add some flour) so that the cake doesn’t stick when you take it out. Fill the mould about three quarters full, because it has a tendency to rise a bit too much and you will then have a rocking lamb. If that is the case, don’t worry, just cut the base of the cake. Depending on the size of your mould (mine is small), you should have 2 lammalas with this recipe. Your lammala should bake for about 25 minutes. When you take it out of the oven, leave it until it becomes lukewarm to remove it carefully from the mould.”
31 MULHOUSE, IT’S HAPPENING HERE!
INTERNATIONAL CARNIVAL FUN CAR SHOW & STOCK CAR INTERNATIONAL March 7th, 8th, 9th and 10th 2019 June 8th, 9th and 10th 2019 The Mulhouse International Carnival attracts thousands of At the Fun Car Show, you’ll see more American cars and “Guggenmusik” (marching-band music) fans. On the pro- stock cars than at any other event in France. gramme: parade, procession and decorated floats, chil- dren’s carnival... VINTAGE CAR FESTIVAL GOÛT DE FRANCE (GOOD FRANCE) June 29h and 30th 2019 From March 22th to 24th 2018 International exhibition with lots of high points at Parc Expo and the Cité de l’Automobile: gala evening, parade and Three day celebration of gastronomy, with, among others, election of the most beautiful car. the Mulhouse Golden Onion Festival Mulhouse in an tradi- tional Alsatian village atmosphere. SCÈNES DE RUE PLANT MARKET, April 6th and 7th 2019 From July 18th to 21th 2018 Over the course of one weekend, Mulhouse’s Zoo and botan- This fun and vibrant festival invites lots of art companies into ical gardens turn into a gardening rendez-vous: a gathering town to turn its streets into one gigantic art-lab for 4 days. for all those who want to share their love of gardening and plants, along with the knowledge and skills that go with it. MÉTÉO MULHOUSE MUSIC FESTIVAL NIGHT OF MYSTERIES From August 27th to 31st 2019 Saturday May 18th 2019 Festival of contemporary jazz and new music, featuring writ- The famous “Nuit des Musées” (Museum Night) in Mulhouse ten compositions, improvised melodies, and all kinds of free, turns into the Nuit des Mystères, the greatest treasure hunt inventive music. in Europe. It’s a wonderful way to discover a whole new side to the museums of Mulhouse and southern Alsace. JOURNÉES D’OCTOBRE & “FOLIE’FLORE” From October 3rd to 13th 2019 FESTIVAL TANGO IN SPRING TIME th th “Folie Flore” is a floral show themed around flowers, water and From June 6 to 9 2019 gardens. This edition’s theme will be fruits and vegetables. Shows, concerts, balls, workshops and meetings all based on Argentine culture, tango and contemporary artistic creation.
32 CHRISTMAS TIME IN MULHOUSE AND IN THE LAND OF FABRICS AND CAROLS
As in the whole of Alsace, Christmas is a special time in Mulhouse and the whole region. Enjoy a friendly, magical atmosphere as you enter a world fragrant with the scent of gingerbread and mulled wine. With illuminations which are unique in Alsace, Christmas fabrics, Christmas markets, music, fairytales, sing-alongs and Advent concerts, Mulhouse is the ideal place to experience the magic of Christmas! Local skills are put to good use on this occasion, and an exclusive fabric is created which can only be seen in Mulhouse, then in the Land of Carols and Textiles the following year. The Christmas market, the monuments and the streets are decorated with thousand meters of fabric which is also turned into gifts to bring back from your trip to Alsace. Alongside these, the Museum of Printed Textiles holds its own Christmas market and a superb exhibition each year. Mulhouse is also the capital of the Land of Carols and Textiles, which has long been historically linked to the textile industry. In recognition of this tradition, the Tourist Offices in the local area organise a “Fabric Workshop”, where people can learn about traditional techniques and make a decorative object out of fabric, as well as “The Textile Minute”, an amazing short workshop where you can make a postcard out of cloth. If you are interested in experiencing Alsatian traditions from the inside, why not meet a “Christmas Greeter”? These volunteers introduce visitors to their favorite events in Alsace during this special time or bring them home to make Christmas decoration and bake bredala (Alsatian Christmas biscuits) together. www.noel-sud-alsace.com www.tourisme-mulhouse.com
33 3 WAYS TO VISIT MULHOUSE
1) Meet a Greeter !
They are volunteers who are very enthusiastic about and involved in local life and who want to help visitors discover and experience their city in a unique, authentic and convivial way for at least two hours. They share their knowledge of the Mulhouse area according to themes as varied as contemporary art, urban walks, sport, cycling, parks and gardens, culture or gastronomy, and more. Mulhouse is a member of the France Greeters steering committee and is a member of the Global Greeter Network! Find a greeter on: www.greeters-mulhouse.com
2) A guided tour? 3) Digitally-guided tours The Municipality of Mulhouse offers individual If you prefer to go exploring without a guide, you can make guided tours with “Ville d’Art et d’Histoire” use of the Cirkwi app, which features 3 digitally-guided tours. These tell you all about the architecture and the city’s guides at any time in the year which will satisfy various distinctive monuments; murals and street art; and your hunger for knowledge: historic center, contemporary art in the city: original themes exploring the painted walls, working classe town, industrial particularities of Mulhouse. revolution, Christmas... The themes are diverse Available for free on Play Store and Apple Store. as are the aspects of the city!
34 Almeria
MULHOUSE CITY PASS
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Spend less, enjoy more! For 3 days, the Mulhouse City Pass lets you jo u rs - enjoy a range of attractions in the Mulhouse area. It includes: one tage - days free admission to a tourist site of your choice, discounted admission in the main touristic sites and museums, public transport, one free guided tour, a free aperitif in participating restaurants, a discount at the Tourist Office shop... Available in 3 languages, it consolidates Mulhouse’s position as a welcoming, active town in the field of city tourism, by displaying a dynamic attitude and a varied, appealing range of attractions on the one hand, and great value for money on the other. du - from - vom ...... /...... /...... au - to - bis zum ...... /...... /...... To buy the Mulhouse City Pass online : www.tourisme-mulhouse.com/FR/reservez/boutique-en-ligne
35 FURTHER AFIELD...
Mulhouse is just a step (or drive) away from a host of tourist attractions and towns well worth a visit. Mulhouse and its region are an ideal starting point for so many wonderful outings!
1 Put on your skis and enjoy the slopes at the Markstein or at the Lac Blanc 2 Climb aboard the Tram-Train and discover Grand cru Le Rangen in Thann 3 Visit the Hill of Notre Dame du Haut and its chapel built by Le Corbusier 4 Relax at a Black Forest spa in Bad Krozingen or Badenweiler 5 Take a local train and visit Colmar, Strasbourg or Basel 6 Ride a bike and discover the legends of the Sundgau region 7 Enjoy a thrilling adventure with your family or friends at Europa Park 8 Follow the Alsace Wine Route to Eguisheim, Kaysersberg and Riquewihr 9 Pay your respects at Hartmannswillerkopf, a key stage of the 1st World War Immerse yourself in the internationally famous contemporary universe of Vitra in Weil- 10 am-Rheinn
36 37 WEBSITES & SOCIAL MEDIA www.tourisme-mulhouse.com Our alluring site is sure to make you want to come and visit us! www.pros-mulhouse.com A site designed for journalists, companies, event organisers, groups, etc. You’ll find all the info you need right here! www.mulhousexperience.com Our blog, to share our experiences and those of other Mulhouse residents with you, so that web surfers and future visitors can get a glimpse of all the variety Mulhouse has to offer. Only available in French. www.greeters-mulhouse.com You’ll find all the Greeters of Mulhouse and the surrounding area on this site: local volunteers who’ll show you around for a few hours and share their love of this region.
Find Visit Mulhouse on social media
38 GROUPS & BUSINESS TOURISM
For business event organisers, companies, associations, groups, etc., as well as organisers of group trips (coach companies, agencies, etc.): Welcome to Mulhouse! Please don’t hesitate to get in touch with our team for more information, and visit our website for pros: www.pros-tourisme-mulhouse.com
Groups Aurélie Oudiette & Mathilde Rohmer Tel. +33 (0)3 89 35 47 42 [email protected]
Business Tourism Léa Leplat Business Manager Tel. +33 (0) 3 89 35 47 49 [email protected]
39 www.tourisme-mulhouse.com www.pros-mulhouse.com
Office de Tourisme et des Congrès de Mulhouse et sa région 1 avenue Robert Schuman - 68100 MULHOUSE (FRANCE) Tel. +33 (0)3 89 35 48 48 [email protected]
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