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Danau Toba Sebagai Monaco of Asia”

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Danau Toba Sebagai Monaco of Asia” ANALISA PERKEMBANGAN BISNIS PARIWISATA DI KABUPATEN TOBA SAMOSIR DENGAN ADANYA PEMBANGUNAN “DANAU TOBA SEBAGAI MONACO OF ASIA” SKRIPSI Diajukan Sebagai Salah Satu Syarat Untuk Meyelesaikan Pendidikan Pada Program Studi Ilmu Administrasi Niaga/Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Disusun Oleh: GRACE ROTUA MARIANI S 130907134 PROGRAM STUDI ILMU ADMINISTRASI NIAGA/BISNIS FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SUMATERA UTARA MEDAN 2017 Universitas Sumatera Utara SURAT PERNYATAAN Yang bertanda tangan dibawah ini, Nama : GRACE ROTUA MARIANI S NIM : 130907134 Menyatakan bahwa skripsi yang berjudul: Analisa Perkembangan Bisnis Pariwisata Di Kabupaten Toba Samosir Dengan Adanya Pembangunan Danau Toba Sebagai “Monaco Of Asia”. Merupakan hasil karya dan pekerjaan saya sendiri serta seluruh sumber yang dikutip maupun dirujuk telah saya nyatakan dengan benar sesuai dengan ketentuan. Apabila terbukti tidak demikian, Saya bersedia menerima sanksi yang berlaku. Medan, 2 Mei 2017 Grace Rotua Mariani Siregar Universitas Sumatera Utara UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU ADMINISTRASI NIAGA/BISNIS HALAMAN PERSETUJUAN Hasil skripsi ini telah disetujui untuk dipertahankan dan diperbanyak oleh: Nama : Grace Rotua Mariani S NIM : 130907134 Program Studi : Ilmu Administrasi Niaga/Bisnis Judul : Analisa Perkembangan Bisnis Pariwisata Di Kabupaten Toba Samosir Dengan Adanya Pembangunan Danau Toba Sebagai “Monaco Of Asia”. Medan, 2 Mei 2017 Dosen Pembimbing Ketua Program Studi Prof.Dr.Marlon Sihombing, MA Prof.Dr.Marlon Sihombing, MA NIP. 19590816 198601 1 003 NIP. 19590816 198601 1 003 Dekan Fakultas Ilmu Sosial dan Ilmu Politik Dr. Muryanto Amin S.Sos, M.Si NIP. 19740930 200501 1 002 Universitas Sumatera Utara ABSTRAK ANALISA PERKEMBANGAN BISNIS PARIWISATA DI KABUPATEN TOBA SAMOSIR DENGAN ADANYA PEMBANGUNAN DANAU TOBA SEBAGAI “MONACO OF ASIA” Nama : Grace Rotua Mariani S NIM : 130907134 Program Studi : Ilmu Administrasi Bisnis Fakultas : Ilmu Sosial dan Ilmu Politik Pembimbing : Prof.Dr.Marlon Sihombing, MA Penelitian ini bertujuan untuk mengetahui bagaimana perkembangan bisnis pariwisata di kawasan Danau Toba tepatnya di Kabupaten Toba Samosir dengan adanya pembangunan Danau Toba sebagai Monaco of Asia ataupun destinasi wisata berkelas internasional. Teknik analisis yang digunakan adalah kualitatif, yaitu dengan menguraikan dan menjelaskan hasil-hasil penelitian dalam bentuk kata-kata lisan maupun tertulis. Pengumpulan data dilakukan menggunakan teknik studi kepustakaan, observasi, wawancara dan penelusuran data online. Hasil penelitian menunjukkan bahwa Pembangunan Danau Toba sebagai Monaco of Asia bukan berarti menjadikan kawasan Danau Toba seperti negara Monako. Monaco of Asia lebih kepada istilah dan penyemangat kepada masyarakat maupun pemerintah agar dapat menyaingi negara Monako karena kawasan Danau Toba memiliki kondisi geografis yang hampir sama dengan Monako. Bisnis pariwisata di Kabupaten Toba Samosir telah mengalami peningkatan yang ditandai dengan meningkatnya minat masyarakat untuk membuka usaha di bidang pariwisata baik dalam penyediaan barang dan jasa yang dilakukan di lokasi wisata. Pemerintah juga telah turut mempromosikan potensi pariwisata melalui berbagai media baik cetak seperti koran dan majalah wisata, maupun elektronik seperti stasiun televisi dan promosi langsung seperti ikut ambil bagian dalam kegiatan pariwisata seperti menjadi tuan rumah dan juga penyelenggara kegiatan. Dampak langsung yang dirasakan bagi masyarakat sekitar objek wisata seperti membuka lapangan pekerjaan, memberi kesempatan bagi masyarakat sekitar untuk menambah pendapatan sehari-hari dengan cara berdagang maupun menyediakan barang dan jasa yang dibutuhkan wisatawan selama datang berkunjung. Dalam mengembangkan potensi pariwisata Danau Toba, kabupaten Toba Samosir memiliki kekuatan, kelemahan, peluang dan juga tantangan . Kekuatan terbesar yang dimiliki adalah pariwisata alam dan juga pariwisata budayanya. Kelemahan yang dimiliki adalah SDM yang kemampuannya masih perlu ditingkatkan, sarana dan prasarana yang masih perlu untuk dibenahi, dan keterbatasan modal yang dimiliki. Untuk itu perlu adanya kerjasama yang baik antara pemerintah dan masyarakat setempat agar pengembangan bisnis pariwisata di kabupaten Toba Samosir dapat ditingkatkan lebih baik lagi. Kata Kunci : Pariwisata, Pembangunan, Danau Toba, Monaco of Asia Universitas Sumatera Utara ABSTRACT ANALYSIS OF THE DEVELOPMENT OF BUSINESS TOURISM IN THE DISTRICT OF TOBA SAMOSIR WITH THE DEVELOPMENT OF THE LAKE TOBA AS “MONACO OF ASIA” Name : Grace Rotua Mariani S NIM : 130907134 Department : Business Administration Faculty : Social and Political Science Advisor : Prof.Dr.Marlon Sihombing, MA The study aims to find out how the business tourism in the area of Lake Toba in Toba Samosir regency, with the development of Lake Toba as Monaco of Asia or a tourist destination of classy international community. The analysis used are qualitative, namely by outlining and explain the results of research in the form of words spoken or written. The gathering data using engineering study of literature, observation, interviews and the search data online. The results showed that the Development of Lake Toba as Monaco of Asia does not mean to make the area of Lake Toba like the Monaco, Monaco of Asia is the term and encouragement to the community as well as the government in order to compete with countries Monaco because of the Lake Toba have geographical conditions similar to Monaco. The business of tourism in Toba Samosir regency, has increased which is characterized by increased interest in the community to open a business in the field of tourism in the provision of goods and services done at tourist sites. The government also has to promote the potential of tourism through various media, print such as newspapers and magazines of the tour, and electronics such as television station and promotion instantly like take part in the activities of tourism as host and also the activities. The direct effect is felt for people around the tourist attractions like a job, provide an opportunity for the residents nearby to add revenue on a daily basis by way of trade and provide goods and services needed tourists for came to visit. In developing tourism potential of Lake Toba, Toba Samosir regency, has the power, weaknesses, opportunities and also a challenge. power that is owned tourism of nature and also tourism culture. The weakness of the country had was people that it still needs to be improved, facilities and infrastructure that still need to be addressed, and limited capital . For that we need the good cooperation between the government and local communities to the development of business tourism in the district of Toba Samosir regency, can be improved. Keywords: Tourism, Development, the Lake Toba, Monaco of Asia. Universitas Sumatera Utara KATA PENGANTAR Puji dan syukur penulis panjatkan kehadirat Tuhan Yang Maha Esa atas penyertaan dan Kasih-Nya yang telah diberikan kepada peneliti, sehingga peneliti dapat menyelesaikan skripsi ini yang berjudul “Analisa Perkembangan Bisnis Pariwisata Di Kabupaten Toba Samosir Dengan Adanya Pembangunan Danau Toba Sebagai “Monaco Of Asia”. ”. Penulisan skripsi ini merupakan persyaratan yang harus dipenuhi untuk memperoleh gelar Sarjana Ilmu Administrasi Bisnis (S.AB) pada program S-1 Administrasi Bisnis di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatra Utara. Pada kesempatan ini penulis juga ingin mengucapkan banyak terima kasih kepada mereka yang telah memberikan bantuan dan dukungan selama proses penyusunan skripsi berlangsung. Dengan segala kerendahan hati saya ingin menyatakan rasa hormat dan terima kasih yang sebesar-besarnya kepada: 1. Bapak Dr. Muryanto Amin, S.Sos , M.Si selaku Dekan Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatra Utara. 2. Bapak Prof. Dr. Marlon Sihombing, MA selaku Ketua Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatra Utara, sekaligus dosen pembimbing saya yang telah memberikan arahan, bimbingan, mengajari saya sehingga skripsi ini bisa selesai dengan baik dan tepat pada waktunya. 3. Ibu Dr. Beti Nasution, M.Si selaku Sekretaris Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatra Utara. 4. Kak Siswati Saragi, S.Sos,MSP dan Bang Farid selaku staf Program Studi Ilmu Administrasi Bisnis Sumatera Utara atas kebaikan hati dan kesabarannya dalam membantu penulis dalam mengurus dan melengkapi berkas-berkas yang diperlukan dalam penyusunan skripsi ini. 5. Seluruh staf pengajar dan pegawai FISIP USU terutama di Departemen Ilmu Administrasi Bisnis/Niaga atas masukan dan bantuan yang diberikan kepada penulis sehingga skripsi ini dapat diselesaikan dengan baik. Universitas Sumatera Utara 6. Orang tua saya, Bapak Dionicius Siregar dan Ibu Riris Siagian yang selalu mendoakan, mendukung dan memotivasi saya dalam penulisan skripsi ini hingga selesai. 7. Pemerintah Daerah Kabupaten Toba Samosir yang telah memberikan ijin bagi penulis untuk melakukan penelitian dan SKPD terkait (BAPPEDA, KESBANG dan DISBUDPAR) yang telah membantu penulis dalam melakukan penelitian dan memperoleh data yang dibutuhkan. 8. Sahabat-sahabat terbaik penulis yang selalu memberikan dukungan dan membantu penulis selama penelitian hingga meyelesaikan penulisan skripsi ini yaitu Samuel Malau, Starsia, Asri Putri, Pinta, Rahmadani dan Rindu Awalia. 9. Teman-teman kelas B Angkatan 2013 S1 Ilmu Administrasi
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