WEDNESDAY 9 JULY 2014 • [email protected] • www.thepeninsulaqatar.com • 4455 7741 inside The house COMMUNITY • G4S Qatar hosts that 20,000 Iftar, holds toothbrushes built donation ceremony P | 4 P | 10 MARKETPLACE • OSN revamps website to support multiplatform browsing

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ENTERTAINMENT • British film enters a new golden age

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PEOPLE • The dream: To play catch-up with Heinz

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TECHNOLOGY WHAT’S IN A • Smartwatches targeted as next ad frontier

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LEARN ARABIC • Learn commonly used Arabic words SCENT?Perfume makers are turning and their meanings to preserve the scent of their fragrances in the face of new EU anti-allergy restrictions. P | 13 2 PLUS | WEDNESDAY 9 JULY 2014 COVER STORY Perfume makers face EU anti-allergy curbs

Patricia de Nicolai, French perfumer who created the Nicolai perfume brand with her husband 25 years ago, smells perfume ingredients in the brand’s laboratory in Paris.

BY ASTRID WENDLANDT anti-allergy restrictions. Perfume creators say they love oak to use oak moss from which these two The global high end perfume indus- moss for its woody, earthy notes which molecules have been removed. The mak- EAWEED may not be try, generating $25bn in annual sales, give it depth and help make scent ers say this results in a much lighter and the first ingredient that is readying itself for EU regulations last longer. But on the grounds that less vigorous scent. springs to mind for per- that will come into force in early 2015. between one and three percent of the “I am crazy about oak moss, it is fume. But algae are among These will ban widely-used ingre- EU population could suffer an allergic one of my favourite ingredients,” says obscure ingredients to dients such as oak moss, a natural reaction - such as dermatitis - Brussels Marc-Antoine Corticchiato, perfume which perfume makers substance, that was found in the origi- is banning two of its core molecules, creator or “nose” at his niche Parfum Sare turning to preserve the scent of nal versions of best-sellers including atranol and chloroatranol. d’Empire brand. A 100ml bottle of scent their fragrances in the face of new EU Chanel’s No.5 and Miss Dior. Perfume makers will only be allowed costs ¤120. Corticchiato, like many other “noses,” is anxious about the new wave of potentially costly rules emanating from Brussels. The fragrance industry that sup- plies perfume makers like Corticchiato already has its own self regulation body — the International Fragrance Association (IFRA) — financed by providers such as Givaudan, New York-listed International Flavours & Fragrances, and Germany’s Symrise. It has imposed restrictions on a growing list of ingredients over the years for various health reasons. In addition, perfume makers do a lot of their own in-house and post- market surveillance and do their own testing, which can cost several hun- dred thousands euros a year, depend- ing on the number of products and ingredients involved. Leading brands such as Chanel, Dior and Hermes have ‘noses’ and their own Small bottles of oak moss per- research laboratories. They do not fume ingredients in the labo- publish figures for the costs associ- ratory of the French Nicolai ated with them but industry experts perfume brand in Paris. estimate them to be in the order of several million euros a year. PLUS | WEDNESDAY 9 JULY 2014 3

One solution for oak moss, Corticchiato says, is to add a touch of algae as its wet, iodised smell coupled with other ingredients, can help recreate oak moss’ mouldy character. The European Commission is also banning a syn- thetic molecule called HICC, or lyral, which repli- cates the smell of lily of the valley. It too can cause dermatitis in allergy sufferers. L’Oreal, which makes Lancome and Armani per- fumes, said it was looking for alternatives. It declined to say which of its perfumes contained lyral. Perfume makers say they understand that their products need to be safe and recognise how damag- ing to their reputation any serious allergic reaction would be. But some say the industry is being unfairly targeted. Up until now, they say, there have only been minor cases of allergies manifested by skin irrita- tions or eczema. “I think Brussels’ focus is a little exaggerated spe- cially compared to alcohol and cigarettes which are sold freely and do more harm than perfume,” says Patricia de Nicolaï who created the French Nicolaï perfume brand with her husband 25 years ago. She says she has never received a complaint about allergy but has reformulated some of her best sellers such as New York and Eau d’Ete because they used oak moss and lyral respectively. The European Union denies targeting perfume any more than any other industry and says its new regulation seeks to address scientists’ and doctors’ concerns about the health hazards related to the use of perfume. Testers and a bottle of per- NORTH-SOUTH PERFUME LINES fume ingredients are pictured Some inside the perfume industry say lobby groups in the laboratory of the French representing the interests of tobacco firms are better Nicolai perfume brand in Paris. financed and better organised than those represent- ing perfume makers. One reason is the sheer size of the global cigarette industry. In sales terms, it is more than three times the size of the perfume industry. Cigarette lobby of Accords et Parfums, a supplier of major brands investigate what levels of concentrations could be groups include the tobacco manufacturers’ associa- including Dior based in Grasse, likening it to “chang- considered safe for natural ingredients so that con- tion and the tobacco retailer’s alliance. ing the colours of the Mona Lisa”. sumers did not develop allergies to them over time. By comparison, perfume makers rely on Cosmetics Some industry executives say Brussels’ recent Perfume makers are worried that this will lead Europe, a bulky organisation that represents 4,000 focus on the perfume industry stems from its main to more restrictions. There have been suggestions companies including deodorant, toothpaste and per- advisory body, the Scientific Committee on Consumer that they should offer two types of perfumes - some fume providers which have very disparate interests. Safety (SCCS). Many of the committee’s members with allergens in them and consumer advice about Even within the perfume industry, there is no come from northern countries such as Sweden and the content, and others with no allergen. united front as some brands are more affected than Denmark where there is opposition to perfume on “I expected big groups to take the initiative on this others by IFRA and new EU regulation. health grounds. matter but it turns out that they are the most risk One of the industry’s biggest players, L’Oreal, says “Clearly, there are more experts at the SCCS who averse,” said Corticchiato. One problem for big per- it uses mainly synthetic ingredients in its perfumes. are based in northern Europe than in the south but fume brands is that their label sells a dream which These ingredients raise fewer allergy concerns than it is not a deliberate choice,” said David Hudson, is incompatible with the message “this product may natural products found in niche perfumes and brands spokesman for consumer policy at the European cause allergies.” such as Chanel and LVMH’s Dior and Guerlain. Commission. “We strive for geographic and gen- Dior, Guerlain and parent LVMH declined to com- Another issue is that perfumes are not protected der balance but the primary selection criteria is ment for this article as did Hermes. Chanel said it by intellectual property rights. The composition of expertise.” stopped using lyral in 2010 and has been evolving its a perfume is not legally recognised as a “creation of Perfume is not as important to the economies formulas in anticipation of new rules. the mind” but rather an industrial formula that can of northern Europe as it is to southern countries. “At Chanel, we follow very closely talks about regu- be replicated and altered. Perfumes and cosmetics are among France’s top five lation and scientific findings concerning raw materi- “Many perfumes have had to be reformulated exports and the southern city of Grasse is the historic als,” Jacques Polge, Chanel’s chief perfume creator for even though they were considered masterpieces due capital of the perfume industry where many lead- 36 years, said in an emailed response to questions. to changing legislation,” said Olivier Maure, head ing brands such as Chanel, Hermes and Dior source Polge said Chanel controls its formulas and sup- their essences. ply chains to ensure its natural oak moss is bereft Added to that, research shows people from north- of the allergens targeted by Brussels. That way, “we ern regions tend to be more vulnerable to allergies can respect the original scent”. Perfume makers will only than those living around the Mediterranean. One But “once you change an ingredient or two it can theory is that people in northern countries are more be very difficult to keep the scent absolutely intact, be allowed to use oak susceptible because of their lifestyle and generally especially if those ingredients played an important moss from which these two cleaner environment. role in defining the scent,” says Maurice Roucel, creator of many perfumes including L’Instant for molecules — atranol and MORE RESTRICTIONS? Guerlain and Hermes’s 24 Faubourg. chloroatranol — have been The SCCS published a report in July 2012 which A few years ago, Roucel reformulated Dior’s recommended banning oak moss’s core molecules Fahrenheit perfume to remove lyral along with a removed. The makers say and severely restricting the use of many core ingre- few other ingredients and he is now working on the this results in a much lighter dients such as linalool, found in lavender, a move that reformulation of about eight perfumes to make them threatened the high end of the perfume industry meet new regulation. “Big brands tell me: Replace and less vigorous scent. which relied heavily on these ingredients. this and that and make sure it smells the same and Brussels included a few of the SCCS’s recommen- costs the same to produce,” Roucel said. dations, such as its ban on oak moss, and pledged to REUTERS 4 PLUS | WEDNESDAY 9 JULY 2014 COMMUNITY/MARKETPLACE G4S Qatar hosts Iftar, holds donation ceremony

S PART of the Holy Month of Ramadan, G4S Qatar hosted an Iftar recently at Oryx ARotana Hotel. The Iftar was done simultaneously with a donation ceremony and campaign for charities in support of various humanitarian pro- grammes, and the semi-annual employee award ceremony for direct staff. Some respected clients of the com- pany were present during the event and shared a meaningful meal with almost 200 employees of the company. “In an unsteady market having its ups and down, G4S Qatar remains the largest and leading security company and we will continue to be doing so. Having said this, we wish to thank you for celebrating this significant event with us, as we want to share this bless- ing and celebrate this Holy Ramadan with all of you,” said Dr. Saif Al Hajri, CEO of G4S Qatar, during his opening remarks. Moreover, three distinguished charitable institutions namely Qatar Charity, Qatar Red Crescent and Eid Charity were invited to receive cheque donations during a simple hand-over ceremony. They also received the vol- untary contributions from the employ- educational campaigns. and dedication. G4S Qatar sees to Safe Ramadan), an annual campaign ees collected on the event date. This On the other hand, 43 direct employ- it that commendable employees are for corporate social responsibility and on-site donation drive was carried out ees chosen and nominated by their acknowledged and given the honour welfare project which supports vari- to support numerous humanitarian respective division/department heads, they deserve. ous humanitarian projects to help and programmes of the three institutions were awarded for their outstand- The Ramadan activity was a part reach out the underprivileged commu- such as food, shelter, first aid, relief and ing commitment, exceptional service of the “Ramadan Bi Aman” (For a nities worldwide. Festive collection at Home Centre

T’S THAT time of the year pieces and lighting choices, classi- again when people’s thoughts cal carpets, tableware and kitchen- turn towards generosity, ware that will recreate the richness Itogetherness and sharing! and warmth of the festive season Make Ramadan a special time in your homes. for friends and family with Home Details of the stunning Ramadan Centre’s range of must-have home range will be revealed in the cata- decor and entertaining essentials logues available at all Home Centre that cater to diverse customer pref- stores from the 1st week of July erences and budgets. 2014. The stores will additionally Home Centre’s team of buyers sport cutting-edge displays pro- and stylists have put together a viding shoppers with a mélange selection of traditional accessories of ideas on creating aesthetically and ornaments, luxurious furniture pleasing living spaces for gather- ings with family and friends. McDonald’s opens at Al Meera, West Bay The Middle East’s leading furni- ture and furnishing brand has even CDONALD’S Qatar, announced the newest addition to their ongoing lined up an exciting set of gifts for mission of bringing in delicious foods to its community. It officially purchases made during the period. Mopened its door and welcome the customers with its worldclass Starting on July 3 and extending delicious ranges of food offerings on July 7 at its new expedient location at through the Eid festivities, every Al Meera, West Bay Area. purchase worth QR350 (SR350, The newly-opened branch is more accessible and convenient to all burger AED350, OMR35, BD35 and KD30) lovers. McDonald’s is committed to serving the very best, and will not com- and above will qualify for an ele- promise on food quality. All products served at all McDonald’s restaurants gant Qahwa set from Home Centre. in the Middle East are Halal Perfect for those idyllic evenings Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & that bring your family and friends Food Co., the owner and operator of McDonald’s restaurants in Qatar said, together. “Another branch, another expansion, symbolises the company’s growth. This Committed to transforming milestone truly gives us an extremely exciting mood to continuously offer houses into homes, Home Centre healthier foods to our customers and this is the reason why we made it more has been offering customers a wide convenient for our customer across the city.” selection of home décor options McDonald’s Qatar, Al Meera branch has a spacious dining areathat can since 1995. Over the years, the con- accommodate a large number of customers. It has a separate ice cream cept has evolved into a household counter for customers on the go and the kids will surely enjoy the play place name across the region. facilities. MARKETPLACE PLUS | WEDNESDAY 9 JULY 2014 5

OSN revamps website to support multiplatform browsing

SN, the region’s leading OSN, 21 percent of the total visitors to from a mobile or tablet, securely.” pay-TV network, has osn.com log on from mobile devices and The website features easy-to-access revamped its website tablets while new visitors to the site menus and more indepth information (osn.com) to provide account for 47 percent of traffic. Users on OSN’s premium content choices, visitors an enhanced of Apple’s iOS operating system log on schedules, subscription packages, as Oexperience and seamless access across most frequently, followed by Android well as its value-added services such multiple devices. users. as OSN Play and OSN Privileges. Featuring a new ‘responsive design’ Hamad Malik, Chief Marketing Through the new attractive and engag- that automatically optimises the web- Officer, OSN, said: “Based on market ing design, subscribers can also search site for any device, from smartphones and internet traffic analysis and feed- their preferred OSN content, with to tablets, visitors can now surf, share back from our customers, OSN has dedicated country-specific information. and purchase an OSN subscription on- made a significant investment to rede- Visitors to the site can also upgrade the-go anytime, anywhere at their con- sign our website and enhance the over- their current subscriptions by select- venience. OSN’s revamped website also all experience for our online visitors. ing additional services to complement boasts an enriched content offering, “Subscribing to OSN couldn’t be their television viewing experience. allowing visitors the ability to share easier — with just a few clicks, you Help and support functions have been pages via social media and personalise can subscribe to a variety of pack- enhanced as well. their experience. ages from the comfort of your home To make the most of your browsing According to analysis carried out by or even while you’re out and about experience, log on to osn.com Proton offers free gifts for all Two fantastic offers from CMC AMADAN season is definitely a time for blessings S Malaysia’s number one ranking with Domasco, the exclusive distributor for CMC export Proton has always been syn- in Qatar. CMC customers will be able to enjoy two onymous with practicality and reli- Rfantastic offers this year. Aability at an extremely competitive “With every passing year, we present our customers with price. This Ramadan, to the delight of cus- best deals during Ramadan. tomers, Domasco is ensuring that purchasing This season, with every purchase of a CMC from the Veryca a Proton is once again a winning proposition range, customers will pay 0 percent interest for the first 12 by giving away a 39” Sanyo LED TV free with months and also get free registration and free 20,000km serv- every car. ice for the first year,” explained Mohammed Majeed, Sales The Head of Sales & Marketing for Proton, Supervisor for CMC Qatar. Andrew Parrott said, “We understand our “CMC mini bus customers will also benefit from QR5,000 Proton customers and we know how much very generous deal this Ramadan” Andrew cash back with three years 60,000km warranty and 24/7 road the free gift will be appreciated.” added. The Proton showroom is on Khalifa side assistance” he added. These two exclusive offers started on “With only QR1,499 down payment, 1 year Street near the National Mosque and TV June 16 and will run throughout the Holy month of Ramadan of free insurance, 2 years of free service for roundabout and will be open during Ramadan until July 31 at Domasco’s CMC showroom on Salwa road. every 30,000km and 24/7 road assistance, from 8am to 2pm and 7:30pm until midnight During Ramadan, Domasco will operate, from 8am to 2pm new Proton buyers will have the chance to throughout the week and from 8pm to 11pm and 7:30pm to midnight throughout the week and from 8pm upgrade their car while benefiting from a on Fridays. to 11pm on Fridays. 6 PLUS | WEDNESDAY 9 JULY 2014 SCIENCE

Study finds that vibrations prompt Can plants hear? some to boost note has no bearing on a plant’s well- their defences. being — but the leaf-chomping of a nearby insect certainly does. “None of the sounds used before are things that BY MEERI KIM are ecologically relevant sounds in the plant environment,” Appel said. LANTS can sense and Although it has not been proved, the react to temperature suspicion is that plants can perceive changes, harsh winds sound through proteins that respond and even human touch. to pressure found within their cell But can they hear? They membranes. Sound waves cause their have no specialised struc- leaves to vibrate ever so slightly, caus- Pture to perceive sound as we do, but a ing the plant to respond accordingly. new study has found that plants can Because chewing insects produce discern the sound of predators through high-amplitude vibrations that travel tiny vibrations of their leaves — and rapidly to other parts of a plant, the beef up their defences in response. researchers could record the fine It is similar to how our own immune movement of a leaf during a caterpil- systems work — an initial experience lar feeding episode using a laser track- with insects or bacteria can help ing system. They then played back the plants defend themselves better in recording to a group of 22 Arabidopsis future attacks by the same predator. plants, related to mustard and cab- So although a mustard plant might not bage, that had not been exposed to respond the first time it encounters caterpillars before. a hungry caterpillar, the next time it Appel then placed real caterpil- ABOVE: A cabbage butterfly caterpillar feeds on an Arabidopsis plant. On an will boost the concentration of defence lars on the leaves of the group to feed. chemicals in its system that turn its adjacent leaf, a piece of reflective tape helps record vibrations. BELOW: Heidi After waiting a day or two for the once-delicious leaves into an unsa- Appel and Reginald Cocroft, scientists at the University of Missouri, determined plants to mount their defences, she voury, toxic meal. that plants respond to the sounds that caterpillars make when eating plants by measured the chemistry of their leaves Now, biologists from the University stepping up their defences. for insecticide-like chemicals called of Missouri have found that this ready- glucosinolates — the same substance ing process, called “priming,” can be that gives mustard its kick. If eaten in triggered by sound alone. For one large doses, however, it becomes toxic. group of plants, the scientists carefully Not only was the concentration of mimicked what a plant would “hear” in glucosinolates higher than a control a real attack by vibrating a single leaf group’s, but there was also a correla- with the sound of a caterpillar chewing. tion between concentration and the The other group was left in silence. strength of the vibrations. If the leaf When later faced with a real cat- moved a greater amount in playback, erpillar, the plants that heard chew- the scientist saw more of the chemical ing noises produced a greater amount being produced by the plant. of insecticide-like chemicals than the To see whether a plant would react silence group. They also seemed able to any type of sound, the researchers to pick out those vibrations signalling tried playing a leafhopper mating call danger; the playing of wind noises or or blowing wind. In response to these, insects’ mating calls did not trigger the the plant did not appear to put up extra same chemical boost. defences. Telewski, a tree expert who Although the mechanism of how investigates perception of mechanical plants can discern sounds is not known, stimuli in plants, said this work show- a deeper investigation could lead to cases a possible evolutionary advantage advances in agriculture and natural of perceiving sound: “I’m very impressed crop resistance — as opposed to spray- with the study — it’s very nice.” ing costly and harmful pesticides. He wonders whether other plants “We can imagine applications of this not being attacked could pick up on where plants could be treated with the vibration as an auditory SOS-type sound or genetically engineered to plant (Mimosa pudica), which shrinks that a soothing voice or classical music signal, because plants have been known respond to certain sounds that would and closes its leaves upon even a slight works wonders for their greenery, the to use airborne chemical signals in the be useful for agriculture,” said study touch. scientific evidence is spotty. Experts same way. If the alarm can spread effi- author and biologist Heidi Appel. “Plants certainly have the capacity believe that music in particular is too ciently through a field, say, sound could The study was published online in to feel mechanical loads,” said plant complex and varied to be able to use in potentially be harnessed in agriculture the journal Oecologia. biologist Frank Telewski, who was a controlled study. to ward off predators. Despite not having brains or nervous not involved in the research. “They When pure tones are played, some “It might be practical to see how systems in the traditional sense, plants can respond to gravity, wind, ice or an experiments have seen changes in plant loud you would have to play speakers are surprisingly sophisticated. They abundance of fruit.” growth, germination or gene expres- in a field to get plants geared up to can communicate with one another But trying to prove that plants can sion. For instance, one recent study fight against an insect,” he said. and signal impending danger to their sense sound has been difficult. showed that young roots of corn will Biochemist Janet Braam, who was neighbours by releasing chemicals “There is a long history of people grow toward an auditory source playing also not involved in the study, finds the into the air. Plants constantly react to interested in whether plants could hear continuous tones and even responded results intriguing. “Testing whether their environment — not only light and sound, and that usually involved sounds better to certain frequencies. But what similar results are obtained for other temperature changes, but also physical that are very salient to us — music or would be the evolutionary advantage of plant-insect interactions will be stimuli. Two famous examples are the tones of pure sound — just to see if responding to such stimuli? important next steps to understand Venus’ flytrap, which snaps shut when plants would react,” said study author One argument against plants per- how broadly applicable this phenom- an unsuspecting bug contacts one of and biologist Reginald Cocroft. ceiving sound is that being able to pick enon may be,” she said. its trigger hairs, and the touch-me-not Even though some people swear up on the music of Beethoven or a solid WP-BLOOMBERG BIOTECHNOLOGY PLUS | WEDNESDAY 9 JULY 2014 7 The long, slow march of ‘biofortified’ GM food

N 1992, a pair of scientists had a brainwave: how about insert- ing genes into rice that would boost its vitamin A content? By doing so, tens of millions of poor people who depend on rice Ias a staple could get a vital nutrient, potentially averting hundreds of thou- sands of cases of blindness each year. The idea for what came to be called “golden rice” — thus named for its bright yellow hue — was proclaimed as a defining moment for genetically- modified food. Backers said the initiative ushered in an era when GM crops would start to help the poor and malnourished, rather than benefit only farmers and biotech firms. “It’s a humanitarian project,” Ingo Potrykus, professor emeritus at the Swiss Federal Institute of Technology (ETH), one of the co-inventors of golden rice, said in a recent interview. Yet the rice is still a long way from appearing in food bowls — 2016 has become the latest date sketched for commercialisation, provided the novel product gets the go-ahead. With $30m invested in it so far, the odyssey speaks tellingly of the techni- cal, regulatory and commercial hurdles A file picture by International Rice Research Institute shows GM (genetically-modified) newly-developed ‘golden rice’. that have beset the “biofortified food” dream. First, it took scientists years to the bananas were sent to the United find and insert two genes that modified States in June for a six-week trial to the metabolic pathway in rice to boost measure by how much they lifted vita- levels of beta-carotene, the precursor min A levels in humans. to vitamin A. If all goes well, they will start to be After that came the biosafety phase, grown commercially in Uganda in 2020. to see if the rice was safe for health Project leader James Dale said so- and the environment — and if beta- called cooking bananas grown as the carotene levels in lab plants were rep- staple food in East Africa were low in licated in field trials in different soils vitamin A and iron. and climates. There were also “bio- “Good science can make a massive efficacy” experiments to see whether difference here,” he said. the rice did indeed overcome vitamin Other research into biofortified food deficiency, and whether volunteers has looked at boosting levels of impor- found the taste acceptable. tant micronutrients in cassava and These tests are still unfolding in the corn, also called maize, but progress Philippines, Indonesia and Bangladesh, has also been faltering. said Bruce Tolentino, deputy direc- It took 15 years of enclosed research tor general of the Philippines-based in the lab for British scientists this International Rice Research Institute year to decide to seek permission for (IRRI). “We have been working on this field trials of a plant called false flax for a long time and we would like to (Latin name Camelina sativa). have this process completed as soon as Engineered to create omega-3 fat, possible,” he said. the plant could be used as feed in fish But “it depends on the regulatory farming. It would spare the world’s fish authorities. That is not under our con- stocks, which provide food pellets for trol.” Antonio Alfonso at the Philippine captive salmon, trout and other high- Rice Research Institute, which part- value species. ners IRRI in the not-for-profit devel- Environmental groups are defiant opment of golden rice, said “it will be about GM-fortified foods. Some have two or three more years before we can dubbed golden rice “fool’s gold.” apply for commercialisation.” Greenpeace, the most vocal and The rice’s yield may also have to be influential of the critics, says the risks tweaked to boost its appeal to farmers, of GM contamination to other plants whose buy-in is essential, he said. and impacts on health may not emerge Exeter, southwestern England. GM crops had a part to play in for years. “Access to a better and diverse diet the solution, but not exclusively so. SUPER BANANA There are also suspicions that devel- is what people need, not a technical fix, “We have to go with a set of possible Coming on the heels of golden rice oping countries are being used as a (not) something based solely on rice answers to problems that in many is the “super banana” developed by the technological testbed — and contentions or bananas.” cases are technological and in many Queensland University of Technology that malnutrition will not be ended by a Andrea Sonnino, chief of the Research cases are not, they are social, economic in Australia with the help of the Bill magic bullet fired from a gene lab. and Extension Unit at the UN’s Food and so on,” he said. “We have to work and Melinda Gates Foundation. “This whole vitamin A issue is a red and Agriculture Organisation (FAO), in different ways, and not only on the Genetically designed, like golden herring,” said Janet Cotter, a scientist said ensuring food security and a decent technological front.” rice, to be enriched with beta-carotene, with Greenpeace at the University of diet were very complex. AFP 8 PLUS | WEDNESDAY 9 JULY 2014 ENTERTAINMENT PLUS | WEDNESDAY 9 JULY 2014 9

HOLLYWOOD NEWS BOLLYWOOD NEWS Harrison Ford injury to halt Star Not my fault that my dad’s a Wars production for two weeks director, says Alia Bhatt CTOR Harrison Ford is recuperating from surgery after break- ing his leg, but the injury on the set of Star Wars: Episode VII EING filmmaker Mahesh Bhatt’s daughter doesn’t make her privi- will force a two-week hiatus in filming, the Walt Disney Studios leged. Being successful doesn’t make her snobbish. And despite all Asaid. News of the stoppage comes after Disney initially said film- the luxuries and luck, Alia Bhatt says her survival in filmdom is ing would continue on schedule while Ford recovered. But shooting is on Bas difficult as any outsider and she has to work harder too to stay track to wrap up in the fall, the studio said, and the release date remains put. “We get a platform, but we work as hard as an outsider. It’s not my December 2015. fault that my father is a director. He has made a mark, so I can’t go with “In August, the team will take a brief two-week hiatus while adjust- that tag for the rest of my life,” said Bhatt and Soni Razdan’s daughter. ments to the current production schedule are made as actor Harrison Post her starry entry with Student Of The Year; she hit a hat trick Ford recovers from a leg injury,” Disney said in a statement posted on when her following two films — Highway and 2 States — too hit the bull’s Sunday on the website StarWars.com. Ford, 71, was injured on the set of eye at the box office. And now all eyes are set on her next — Humpty the reboot of George Lucas’ blockbuster Star Wars franchise last month Sharma Ki Dulhania. “Obviously my name will always be related to him during filming in England. The best actor Oscar-nominee for his role in because he is my father. I agree if I had not been Mahesh Bhatt’s daughter, Witness in 1986 is reprising his role as Han Solo in the film that is being the visibility that a girl called Alia wanted to work wouldn’t have been directed by J J Abrams. Actress Carrie Fisher and Mark Hamill will also there,” Alia said in a group interview. reprise their roles in the film and will be joined by Oscar-winner Lupita Despite having a Bhatt surname, she had to audition to bag the lead Nyong’o, Andy Serkis, Adam Driver and Oscar Isaac. role in Student Of The Year. Audiences and box office are not lenient with Disney also announced that two new actors, Briton Pip Andersen and star kids and only promote talent. “If I had not proved myself with my American Crystal Clarke, who were selected from more than 37,000 people other two films, then audiences would not have accepted me. If I didn’t during open casting calls, will have roles in the film. It is the first of three have that in me then obviously there would have been that struggle, but new movies that will continue the saga created by George Lucas, after obviously there was something that connected me with the audience that Disney purchased Lucasfilm in 2012 for $4.05bn. is allowing me to be able to choose and be happy with my work,” said Alia. The young and successful 21-year-old claims to have her feet grounded. “No, success shouldn’t sink in because then it goes to your head and you Won’t finance my movies: Mel Gibson become over confident. Your work starts suffering. People start getting irritated. I don’t think that will ever help you to grow as an actor and a HE Braveheart star Mel Gibson says making films independently performer,” said the actress. has become an extremely costly business, therefore, he has decided She doesn’t only act, Alia sings too and went behind the mike to croon Tnot to finance his movies anymore. “It’s tricky... Nobody would have Main tenu samjhanva ki for Humpty Sharma Ki Dulhania, a modern trib- financed them, they more or less worked, but I would never have got anyone ute to Dilwale Dulhania Le Jayenge. Talking about her role in Shashank else to finance them. “I’m out of that business of financing my own films British film enters a new golden age Khaitan’s directorial, she said: “I am playing a girl called Kavya who because they (studio chiefs) see you coming and take you for a ride. I’m belongs to a small town Ambala. Her concerns in life are very restricted. not a fool,” The Hollywood Reporter quoted Gibson as saying. Her ambitions are not too high. “Her motto in life is very simple like get- The 58-year-old actor-director invested his hard earned money into his The glory days of the vast studio where it made the Slight Trick of the Mind this month, is most successful movies here”, exceed- ting married in designer Manish Malhotra’s lehenga and therefore she is controversial films like The Passion of the Christ and Apocalypto, but getting Harry Potter films and where the exploring a redevelopment, and the ing expectations with Harry Potter and carefree. She is always stress free, unlike me... Kavya gets happy without those projects onto the big screen turned out to be a challenge for him. Pinewood and Elstree are spinoff trilogy, Fantastic Beasts and Scottish government is looking into Sherlock Holmes films, among others. thinking much. And that is the reason why she is one different type of girl.” “It’s difficult for the things I deem worthy to direct, where you can get a back with film-makers Where to Find Them, will be shot. establishing a new studio. Films to be made at Leavesden, a really good compelling story out of — nobody else has much faith in it and Pinewood Shepperton, home of Producer David Parfitt, who won former aircraft factory, include a new Jugal Hansraj gets married in US never did,” said Gibson. flocking to make their James Bond, also announced that it an Oscar in 1998 for Shakespeare in Tarzan action adventure, starring almost tripled profits last year and now Love, said that the demand reflects Samuel L Jackson. Film London is CTOR-DIRECTOR Jugal Hansraj has married his lady love next big hits in Britain. plans to double its site with a £200m “amazing confidence in the British now looking at other “non-traditional Jasmine in the US, revealed his friend Uday Chopra. “My friend Ryan Gosling magnetic, feels Gillian expansion across a 100-acre former film industry”. He added that many spaces” such as Leavesden, including Jugal Hansraj just got married yesterday (Sunday) in Oakland, BY DALYA ALBERGE M25 landfill site. One of its executives, productions are “from the US, or at an old Ford factory in Cardiff. AMichigan to Jasmine…wish the couple a very happy married CTRESS Gillian Leigh Anderson has confessed her liking for The Andrew Smith, said this would make it least backed by US studios” where a Andy Paterson, whose acclaimed life #PyaarPossible,” Uday, who starred alongside Jugal in Mohabbatein, Notebook star Ryan Gosling and says she would love to work with N THE black-and-white era “the largest studio group in the world”. common language helps. films include The Railway Man, starring posted on Twitter. Jugal, 41, started his career in 1983 as a child artist in Ahim in a romantic film. The 45-year-old actress puts Gosling, 33, in after the second world war when While the Pinewood Group is also Barnaby Thompson, one of the owners Colin Firth, sounded words of caution: the Naseeruddin Shah-Shabana Azmi starrer Masoom, following which, he the same league with Hollywood hunks like Tom Hardy and Bradley Cooper Alec Guinness was starring in involved in a new studio in Wales, other of Ealing Studios and a leading producer, “You’ve got to be careful that you’re not featured in movies like Karma and Sultanat. Later, he turned full-fledged because she feels he has the same magnetic effect on people, reports con- Ealing comedies and Richard British studios expanding include said that, while Weinstein’s comedy Chef just servicing productions from over- actor and starred in Aa Gale Lag Jaa and Papa Kehte Hain, but it was the tactmusic.com. When asked who would she want to work with in a romantic Attenborough played Pinkie in Elstree in Borehamwood, Hertfordshire, was among Hollywood productions to seas. We need to make sure that … our 2000 movie Mohabbatein, which gave him visibility. movie, she said: “I do have a healthy appreciation for Ryan Gosling. I don’t Ian acclaimed 1947 film of Brighton where Alfred Hitchcock directed the start shooting there, it too had to turn local industry, which is world-class, is As an actor, Jugal’s career never took off in a big way and he turned to know what it is. I haven’t met him, but I read something recently that said Rock, it was clear that British films UK’s first “talkie” and Gregory Peck away film-makers for a lack of space. driving a lot of that.” direction with animated film Roadside Romeo, which even won a National that from the moment he walked into a room, nobody could concentrate had the brightest of futures. In the fol- made classics like Moby Dick. Commenting on the UK boom, he said: A film like The Railway Man had a Film Award in 2010. Jugal even directed his friend Uday and Priyanka on anything else.” “I think some men do have that effect. Bradley Cooper lowing decades, film studios such as How times have changed. Elstree was “It’s still cheaper to shoot in Romania, core British team behind it and took Chopra in Pyaar Impossible!. Not much is known about his wife Jasmine, has it, and Tom Hardy, who I think is one of the most extraordinary actors Pinewood and Elstree became hives of derelict when it was acquired in 1996 by but the tax credit just reversed that.” nearly £7m in the UK box office and but if reports are anything to go by, the newly wed couple will celebrate of our time,” she added. cinematic activity. Then, in the 1990s, an entrepreneurial local council, which The economic benefits to Britain a similar figure in Australia and New their union in Mumbai with a party soon. it all seemed to fade away. breathed new life into it – and ploughed are clear from Film London figures. Zealand: “That’s a huge export … That Not any more. The glory days are back profits into local services. Spending on feature films exceeded movie cost £10m to make, but we only SRK greets Singham Returns team Post baby, Mila Kunis plans to quit acting back in the nation’s film heartlands. Suffragette, a new film about women £1bn in 2013, with more than £868m brought £2m of that from the UK. The Buoyant, expanding and home to some fighting for voting rights starring generated from 37 inward investment rest was effectively bringing in invest- UPERSTAR Shah Rukh Khan has wished his Chennai Express REGNANT actress Mila Kunis reportedly plans to turn her back of the world’s biggest stars, the leading Carey Mulligan, Helena Bonham features. Since the introduction of the ment from overseas … and then it gen- director Rohit Shetty and veteran actor Ajay Devgn “best of luck” on her Hollywood career once she becomes a mother, insisting, “I studios are full to capacity and taking Carter and Meryl Streep, has just UK film tax relief in 2007, production erates colossal amounts of economic for their new movie venture Singham Returns. “Want to wish Rohit Pdon’t eat and breathe acting”. The 30-year-old is expecting her unprecedented bookings from interna- been filmed there, and Elstree is now spend in the UK has exceeded £6bn. activity both in cinemas and DVD in SShetty & Ajay Devgn & their whole team of Singham2 the best first child with fiance Ashton Kutcher later this year and she admits tional film-makers. Some high-profile so busy that, in the last three years, High-profile feature productions the UK and worldwide.” of luck. May u entertain us as u have been doing for yrs,” SRK posted on she has no plans to juggle movie and TV work while raising their baby, productions are even being turned it has turned away productions worth included The Monuments Men, directed The British Film Institute has only Twitter yesterday. Shah Rukh shares a close bond with Shetty post their reports contactmusic.com. “I have never wanted to be the person who away for lack of space. Such is the £4m. Its planned multimillion-pound by George Clooney, and Disney’s £26m to support film development, successful partnership for Chennai Express. Singham Returns is the sequel only has business on her mind. To me, this job has always been a hobby boom, studios are now pursuing dra- expansion of its 15-acre site will poten- Cinderella, starring Cate Blanchett. production and distribution activity, to the hit film Singham, which too starred Ajay. This time, he is expected that turned into a great profession, but I don’t eat and breathe acting,” matic expansions. tially double its revenue. Since its introduction in April, high- he said. “That’s a tiny amount … So to deliver a more power-packed performance alongside actress Kareena she told America’s W magazine. “I’m sure Meryl Streep has a very dif- Last week Hollywood investment Ealing Studios, home of classics such end TV tax relief has also generated this would be a moment to take that Kapoor, who plays his leading lady in the movie. Singham Returns is slated ferent point of view. But I’m excited about being a full-time mum,” she in Britain was boosted when Warner as Kind Hearts and Coronets, plans £395m for the UK. boom – accept that it’s pouring billions to release on Independence Day (August 15). Its trailer is due to release added. Bros confirmed that it is building to increase its site by about a third, 3 Josh Berger, president of Warner into the economy – and readjust how worldwide on Friday. three state-of-the-art sound stages at Mills Studios in east London, where Bros, UK, Ireland and Spain, said his you boost the local sector.” Leavesden, near Watford, expanding Sir Ian McKellen will be filming A company had made some of its “biggest, THE GUARDIAN 10 PLUS | WEDNESDAY 9 JULY 2014 ARCHITECTURE The house that 20,000 toothbrushes built Who needs boring The house of waste bricks? The house built from recycled materials at the of the future will University of Brighton. be made of trouser legs, VHS tapes and blowtorched carpet tiles.

BY OLIVER WAINWRIGHT

UNCAN BAKER- BROWN has seen the future of housing – and it’s rubbish. “It’s a depressing fact,” the architect says, D“that for every five houses we build in the UK, the equivalent of one house in waste materials gets put into landfill.” What makes that even worse is that much of it is still perfectly usable. To prove the point, Baker-Brown and his students at the University of Brighton have just spent a year build- ing a house almost entirely out of gar- bage. But is it the kind of place you might want to live in, or more like a How these odd new forms of insu- strange hobbyist’s trash-cave worthy lation (which are supplementary to of Stig of the Dump? conventional recycled sheets of poly- Curling in the midday sun, a scaly urethane foam) perform will be moni- surface of rubbery black shingles cov- tored throughout the year by a PhD ers the walls of the two-storey build- student at Brighton’s department of ing in the university grounds, like the science and engineering, who has fit- ruffled plumage of some mysterious ted sensors throughout the house to fowl. It turns out these are carpet measure temperature and humidity. tiles, 2,000 of them, salvaged from a The aim is to achieve something close nearby office building and hung with to Passivhaus standards – aided by their waterproof underside facing triple-glazed windows, the only brand- outwards. “We had to blowtorch them new element in the building, along with on site to satisfy the building control the wiring and plumbing. officer,” grins Baker-Brown, who runs So are any of these lessons scalable, Brighton’s undergraduate structures or is this just a novelty exercise? course. “But they just wouldn’t ignite “It’s more of a provocation, to say – they’re already fire-retarded for use we need to see a step-change in how as flooring.” Chopped up and repur- we use materials,” says Baker-Brown. posed, they make an intriguing feath- “The current ethos in the industry is ery facade that thankfully looks more to throw loads of material at the build- Wallpaper* than Scrapheap Challenge. ing site, rather than risk having people Stepping inside, you find a series of hanging around if anything runs out. rooms that could pass as a normal home. The interior of the waste house is built from off-cuts of plasterboard and wood, There has to be a way of storing and There are white-painted plasterboard insulated with a host of recycled materials such as plastic and denim. reusing all the surplus, rather than walls – leftover paint on “damaged and throwing it in landfill.” returned” sheets of plasterboard that originally going to support a roof of “All the video rental shops seemed to Dutch architects Superuse have look brand new – and a fine timber concrete paving slabs, until a source of be closing down while we were on site,” established an online Harvest Map staircase, finished with a decorative lightweight clay tiles appeared in the he explains. “So we took all the DVD for people to advertise such supplies, flourish of offcuts by carpentry students nick of time – sourced on the Freegle cases and VHS tapes to use as insula- but it will take something far bigger to at City College Brighton and Hove. website (similar to Freecycle), like tion.” The 20,000 toothbrushes, mean- have any impact. “It needs a company The same students also made the most of the materials in the project. while, came from a company that cleans like Amazon, with great big sheds and structural frame of the house, craft- “It’s a process of designing where planes after long-haul flights. This vast an online network,” says Baker-Brown, ing columns and beams from sheets of you have to be agile, and maybe quantity represents the harvest of just describing a future where all materials plywood discarded from site hoardings change your plans according to what four days, which would otherwise end up in new buildings will be tagged , so you and concrete shuttering. Cross-braced becomes available,” Baker-Brown says. in landfill, or the sea, joining the islands know exactly what’s in them and how with more offcuts, they are oversized Conceived as an educational tool more of plastic that are swirling around our it can be reused when they come to be at almost half a metre thick. “When than an actual home, the building is oceans, some the size of Texas. Upstairs, demolished. “Builders can avoid land- you don’t know the provenance of pierced by little peephole windows that the peepholes reveal stacks of denim, fill charges, and the materials can find the material, calculations have to be show what’s going on inside the walls sourced from a local firm that imports a new home – it’s a culture of ReIY, based on the worst-case scenario,” – and, strangely, they reveal piles of jeans from China and slices off the legs rather than DIY.” says Baker-Brown. The frame was toothbrushes and stacks of video cases. to make cut-off shorts. THE GUARDIAN PEOPLE PLUS | WEDNESDAY 9 JULY 2014 11 The dream: To play catch-up with Heinz

BY HOLLEY SIMMONS

ATT and Kori Wallace’s courtship is the stuff of preppy fantasies. The two, both 30, met on a coed soccer league in the District of Columbia in 2008, bonded over their shared Virginia roots and gotM married last year in Charlottesville. Matt is a consultant at an alternative-energy firm, and Kori is a marketing contractor with dreams of a more creative career. But there’s a twist — they are stirring up a condiment revolution by way of ‘Chups, their line of fruit ketchups they hope will one day be viable enough to compete with Heinz. Considering that more than 650 million bottles of Heinz ketchup are sold annually, David probably had a better chance of defeating Goliath with a handful of Tater Tots. “It’s daunting, but we’re so small that we can’t go anywhere but up,” Matt tells me after changing out of his khakis and baby blue buttoned- down into shorts and a T-shirt. It’s a weeknight, and he has come straight from the office to get cooking at Union Kitchen, the culinary incubator in DC where he and Kori prepare ‘Chups. “We’d like to be another staple on the picnic table,” Kori adds as she dices a white onion. “When people roll out the Heinz, we’re right next to it.” The idea for ‘Chups first came to Matt, a self- taught cook, in June 2012. After making a recipe ABOVE: ’Chups flavours work as a marinade, dipping sauce he found online for cherry ketchup to complement or salad dressing base. BELOW: Matt and Kori Wallace who some home-cooked turkey burgers, he realised the launched ’Chups line of ketchups. Matt and Kori Wallace are stirring versatility and novelty of the topping. up a condiment revolution by way of While doing a lot of research (“I know more about ketchup than anyone would ever hope to learn,” he ‘Chups, their line of fruit ketchups says), he discovered that a tomato-free formula they hope will one day be viable wasn’t so novel, after all. America’s modern-day version of ketchup is a far enough to compete with Heinz. cry from its supposed origin as kechap, a Southeast Asian sauce made of fish entrails and soybeans that dates to the 17th century. researching for ‘Chups, we came across the fla- The first recipe for ketchup in the English lan- vored ketchups he did at his America Eats pop- guage was documented in a cookbook published in up,” referring to Andres’ temporary restaurant London in 1727. It called for anchovies, shallots, vin- serving classic American fare that opened in 2011 egar and spices, but nary a tomato. to coincide with a culinary exhibit at the National When the Colonies adapted the condiment, it was Archives. “We had to talk to him. We just had to.” most commonly made with walnuts, mushrooms They introduced themselves and told Andres or whatever fruit was plentiful, which might have about their products. Andres told Matt and Kori included tomatoes. It wasn’t until the 1850s, when they had three chances to tell him the correct the tomato crop was queen of the American produce reason why they wanted to make fruit ketchups. market, that ketchup became synonymous with the Matt, a few Scotches deep, said, “To diversify pulpy red fruit. the ketchup market.” “Tomatoes are a prolific plant,” says Andrew F Nope. Smith, the New York-based author of Pure Ketchup: “To get more people using ketchup.” The History of America’s National Condiment. “You can Try again. only sell so many, so what do you do with the rest? Then Kori said something to the effect of hon- You can plow them back under, or you can figure out oring fruit ketchup’s roots in the American culi- something to do with them. And the obvious answer nary tradition. Balloons and confetti might as well was to make ketchup.” have dropped from the ceiling. What if a different fruit had been as prolific? “H.J. The next day, Andres’ assistant e-mailed the Heinz was the Google of his day,” says Matt. “He couple, requesting a tasting for Andres. When employed a lot of people and revolutionised interna- Matt and Kori arrived, the three of them geeked tional shipping.” Kori adds, “If he’d said, ‘I’m going to out over old American cookbooks that contained go with cherries,’ then cherry ketchup would prob- classic non-tomato ketchup recipes. Andres gave ably be the thing today.” ‘Chups his seal of approval, and last month, when Matt and Kori spent a year testing recipes (all vegan he opened a more permanent version of America and gluten-free) and gave away samples to friends Eats Tavern at the Ritz-Carlton in Tysons Corner, and relatives. In January, they launched a Kickstarter Va., he featured ‘Chups on the menu. campaign in hopes of raising $12,000. When it ended, that occur naturally in fruit. What results is an adapt- Matt and Kori say they are hoping the part- more than 490 backers had donated $22,160. able, piquant paste that works as a marinade, dipping nership will lead to other opportunities at local The Wallaces offer five varieties of the condiment: sauce or salad dressing base. restaurants, and they have their sights set on Blueberry, mango, peach, plum and cranberry. “The The condiment has also grabbed the attention of a one establishment in particular. “We’d love to get ingredients by themselves don’t sound like they’d rather influential force in the local food scene: Chef Jose ‘Chups into Nats Park,” Matt says. “To have it work, but the cooking process breaks everything Andres. Matt and Kori met him last year when they served during a baseball game would be a dream.” down, and it stews together,” Matt says. They eschew happened to be at the same holiday party. What could be more American? high-fructose corn syrup for agave nectar and sugars “It was fate,” Kori says. “When we first started WP-BLOOMBERG 12 PLUS | WEDNESDAY 9 JULY 2014 TECHNOLOGY

Smartphone breaks boost productivity

F YOU are looking to boost productivity as well as overall well-being of your employees, Ilet them take short smart- phone breaks to play Candy Crush or Temple Run or simply text a friend. Researchers at Kansas State University have found that allow- ing employees to take smartphone micro-breaks may be a benefit — rather than a disruption — for businesses. Smartwatches targeted as next ad frontier “A smartphone micro-break can be beneficial for both the employee and the organisation. For example, BY BRIAN WOMACK sell consumers a new pair of running Apple, declined to comment on any if I take breaks of one or two min- shoes after collecting jogging data from plans for a smartwatch. Still, adver- utes throughout the day, it could VEN before wearable tech- a wearable gadget. tising, which generated 84 percent of provide me with refreshment to do nology gains widespread Devices such as computerised eyewear Google’s revenue last year, is set to be my job,” explained Sooyeol Kim, a popularity, advertising com- could even detect what a user is look- integral to wearable gadgets. Google doctoral student in the department panies are devising ways to ing at when they’re shopping, said Julie has been granted a patent that shows of psychological sciences at Kansas deliver marketing messages Ask, an analyst at Forrester Research. how images displayed on computerized State University. Edirectly to people who don watches, “Knowing where I am is interesting,” eyewear could include paid promotions. Through a study of 72 full-time glasses and headgear that double as Ask said. “Knowing what I’m looking at The patent refers to “charging advertis- workers from various industries, computers. or studying for three to four minutes is ers associated with the advertisements Kim discovered that employees only Case in point: InMobi Pte, a maker of more interesting.” based at least in part on a per-gaze spend an average of 22 minutes out mobile-ad tools, has a team of develop- While the gadgets could make a basis.” of an eight-hour workday playing on ers creating virtual mock-ups of ads on “small dent” in mobile advertising in The Glass team has no plans to use their smartphones. smartwatches, head-mounted displays the coming years, much will depend on this patent now or in the foreseeable He also found that employees and other gadgets to get a feel for how whether users embrace them. future, Google said. The company isn’t who take smartphone breaks they can serve as a platform for market- “We go back to the creep factor, just using Glass to push into the weara- throughout the day are happier at ers. The engineers, surrounded by pow- which comes up so often when talk- bles industry. In March, it unveiled the end of the workday. To study erful computers with large monitors at ing about personalization and in using Android Wear, a project to extend smartphone usage, Kim and col- the company’s offices in San Francisco data,” Yeager said. “You run into privacy the smartphone operating system to laborators developed an applica- and Bangalore, India, are trying to get a considerations — consumers are defi- watches and other gadgets. Google is tion that the 72 study participants head start in the nascent market, which nitely aware of that. That’s something teaming up with hardware makers such installed on their smartphones. has captured the attention of Google Inc that they have to consider when they’re as HTC and LG Electronics as partners The app privately and securely and Apple Inc. building these applications — how far is for the devices. measured the smartphone usage “Any device with a screen allows for too far?” One of the early players in the weara- during work hours. “By interact- an interesting opportunity,” said Atul Companies have to be mindful not to bles market is Pebble Technology, a star- ing with friends or family members Satija, vice president and head of rev- turn away users because they appear to tup that develops smartwatches. The through a smartphone or by play- enue and operations at inMobi. be intrusive or use sensitive information, devices, which have a simplified inter- ing a short game, we found that Millennial Media and Kiip have Yeager said. “I think the industry has face on small, black-and- white screens, employees can recover from some joined the search for viable wearable- learned a lot from how do you deal with have spurred conversations with part- of their stress to refresh their minds ad technology, underscoring the appeal privacy on the mobile side,” said Naveen ners about how advertising could work, and take a break,” Kim noted. of the devices as marketing platforms. Tewari, CEO of InMobi. Companies are according to Asad Iqbal, head of busi- Shipments of wearables are projected to also getting better at protecting con- ness development for the Palo Alto, AT&T will be the first to reach almost 112 million units in 2018, sumers’ privacy, Tewari said. California-based company. up from less than 20 million this year, Google Glass, one of the most closely Ad companies are also preparing sell LG smartwatch according to IDC. While that’s still a watched platforms in wearables, cur- to market on wearables. Kiip, which T&T Inc said that it will be tiny fraction of the more than 1 billion rently doesn’t allow advertising. The already sells tools to display ads via the first US wireless car- smartphones that will be sold in 2014, devices, still in trial phase, could have a smartphones, has a team that’s looking Arier to sell LG Electronics’ it’s enough momentum to induce ad more widespread rollout by the end of at how the gadgets could carry promo- smartwatch, a wrist watch that companies to move products into devel- tions, according to Brian Wong, chief connects to Android phones and opment and out of the lab. executive officer of the San Francisco- answers voice commands, and goes A hit product would not only spur Advertising companies are based company. Millennial Media has on sale on July 11. The announce- sales for Apple, Google, Samsung devising ways to deliver a small team investigating the poten- ment comes as demand for wear- Electronics and other companies that marketing messages tial for smartwatches, according to Bob able devices surges. Juniper drove the smartphone revolution, it will Hammond, chief technology officer. The Research estimates the value of also open up new ways to make money directly to people who company sees it as a natural extension of the wearable device market this from apps, reach consumers and gather don watches, glasses and the growing number of places where ads year at $1.5bn, up from $800m in data. Given the limited display size of headgear that double as can show up, be that on smartphones, 2013. The LG “G Watch,” which the devices, the ads will be smaller than cars or connected televisions, he said. was made in partnership with those on smartphones — and could computers. Users are growing more comfortable Google Inc, will sell for $299 and briefly take over small screens to show with ads on smartphones — even in the available for pre-orders starting promotions for coupons, shoes or health face of privacy concerns. Wearables on July 8. It has a 1.65 inch dis- insurance. the year, though that isn’t a certainty, promise consumers a more personal play screen that delivers notifica- Wearables also promise troves of company co- founder Sergey Brin said at and mobile future — whether they’re tions customers receive on their unique data in areas related to health, a technology conference in May. attached to the wrist or through a small Android phones and can connect activities and location, giving marketers It wasn’t until 2011 — four years after screen on computerised eye wear. Since to calendars and applications. new ways to put ads in front of con- the debut of the iPhone — that ads on these gadgets don’t need to be carried The announcement also comes as sumers. For example, the wearable-ad smartphones took off, Yeager said, or stuffed in a pocket, they enable quick rumors swirl about the specifica- experiments could involve sending a indicating that it will still be a while and casual interactions to fetch and tions on Apple Inc’s smartwatch, user an electronic coupon for cookies until wearable ads mature into viable share information, such as text mes- which has yet to be announced, but when they’re in the snack aisle of a gro- businesses. sages, photos or news updates. is expected as early as October. cery store. Or marketers might try to Tom Neumayr, a spokesman for WP-BLOOMBERG COMICS & MORE PLUS | WEDNESDAY 9 JULY 2014 13

LEARN ARABIC

Words and Expressions that are often used

When will you come and Mata ta'tee liziyaratee? visit me?

This week Haa Alousbooç I am busy Ana mašool God willing Inša'allah

Glad to see you Ana saçeed birou'yatik Hoy en la Historia To buy Aštaree July 9, 2011 Argentine singer Facundo To sell Abeeç Cabral, a huge star throughout Latin America, was shot dead in To win Arba Guatemala City when unidentified gunmen fired at his car Note: ç = ‘a’ as in ‘agh’ when surprised 1997: Mike Tyson’s boxing license was revoked after biting another boxer’s ear 1999: NATO troops found 350 bodies Baby Blue by Jerry Scott and Rick Kirkman in a ravine in Kosovo, victims of a massacre by Serb paramilitaries 2004: The International Court of Justice ruled that Israel’s West Bank security barrier violated international law 2008: Iran test-fired nine missiles, warning the U.S. and Israel it was ready to retaliate in case of attack over its disputed nuclear projects Picture: Associated Press © GRAPHIC NEWS ALL IN THE MIND Hagar The Horrible by Chris Browne Can you find the hidden words? They may be horizontal, vertical, diagonal, forwards or backwards.

Zits by Jerry Scott & Jim Borgman

ARCHERY, ATHLETICS, BADMINTON, BASEBALL, BASKETBALL, BOXING, CRICKET, CURLING, CYCLING, DIVING, FENCING, FOOTBALL, GOLF, GYMNASTICS, HANDBALL, HOCKEY, HORSE RACING, JUDO, LACROSSE, MOTOR RACING, NETBALL, POLO, ROUNDERS, ROWING, RUGBY, SAILING, SKATING, SKIING, SOCCER, SQUASH, SWIMMING, TENNIS, VOLLEYBALL, WRESTLING. 14 PLUS | WEDNESDAY 9 JULY 2014 CROSSWORDS

ACROSS 34 Powerful org. with HQ in DOWN 38 Word repeatedly sung 54 Smooth CROSSWORD 1 Cowboy chow Fairfax, Va. 1 Glitz after “She loves you …” 55 Lighten up? 1234 5678 910111213 5 Distresses 35 Shine, commercially 2 Meter maid of song 39 “___ amis” 56 Quaff for Beowulf 37 People in this may have 40 Opposite of exit 14 15 16 9 Word from the Arabic for 3 Gomer Pyle’s org. 57 Bone next to the radius “struggle” big ears 4 Legendary lizard with a 41 Deals at a dealership 58 Gorilla pioneering in sign 17 18 19 14 Simpson who said 42 Shot ___ fatal gaze 46 Partner of balances language “Beneath my goody two 43 “Criminy!” 5 Japanese dog breed 47 Girl’s show of respect 59 Knievel of motorcycle 20 21 22 shoes lie some very dark 44 Actress Watts 6 Notify 48 Cell centers stunts socks” 45 Sioux shoe 7 Pastures 52 Twists, as facts 60 Make over 23 24 15 See 16-Across 49 Metaphor, e.g. 8 Brother of Cain and Abel 53 Gaming giant 16 With 15-Across, 25 26 27 28 29 30 31 32 50 “Whazzat?” 9 Book after Deuteronomy preparing to pop the 51 Employs TAPE GAPE NALA question, say 10 Person getting on-the-job 33 34 35 36 53 Meal with Elijah’s cup training NE I N ALOT MOTOR 17 Cash dispensers, for 56 Journalist of the 11 Snopes.com subject USA I NBOLT ATT I C 37 38 39 40 41 short Progressive Era 18 “___ first you don’t 12 Upfront stake TONGA USUALFARE 42 43 44 succeed …” 61 Kick out 13 Monopoly card POMPS BLARED 19 What a star on a U.S. 62 Vogue alternative 21 Specialty BAS I N SAR I 45 46 47 48 49 63 Starting score in tennis flag represents 24 Cartoonist Addams SEAS BOSC ARTSY 20 Subject of the book 64 Techie sorts 25 Pack down 50 51 52 PAR USBPORT ATE “Revolution in the Valley” 65 From the top 26 Detestation ARSON LYLE ULEE 53 54 55 56 57 58 59 60 22 Beset by a curse 66 Managed, with “out” 27 ___ knife 23 Pinocchio, periodically 67 Unable to hold still 29 Japanese mushroom IRAE DANSK 61 62 63 24 Snarling dog 68 Speaker’s place 30 Grand ___ (wine of the MI LLER MOORE 25 Poisonous 69 Like Lindbergh’s historic highest rank) 64 65 66 USERSFEES I PADS 28 Person who works with trans-Atlantic flight 31 Eskimo home GETIT USHEREDIN 67 68 69 dipsticks 32 Stick together GROGS RA I L N I NA 33 Not much, in cookery 36 Theater award since YENS OINK SOAP 1956

HYPER SUDOKU How to play Kakuro: The kakuro grid, unlike in sudoku, can be of any size. It has rows and columns, and dark cells like in a crossword. And, just like in a crossword, some of the dark cells will contain numbers. Some cells will contain two numbers. However, in a crossword the numbers reference clues. In a kakuro, the numbers are all you get! They denote the total of the digits in the row or column referenced by the number. Within each collection of cells - called a run - any of the numbers 1 to 9 may be used but, like sudoku, each number may only be used once.

YESTERDAY’S ANSWER

Cartoon Arts International / The New York Times Syndicate How to EASY SUDOKU play Hyper Easy Sudoku Puzzles Sudoku: Place a digit from 1 to 9 in A Hyper Sudoku each empty cell so every Puzzle is solved row, every column and by filling the every 3x3 box contains all numbers from 1 the digits 1 to 9. to 9 into the blank cells. A Hyper Sudoku has unlike Sudoku 13 regions (four regions overlap with the nine standard regions). In all regions the numbers from 1 to 9 can appear YESTERDAY’S only once. Otherwise, a Hyper Sudoku is ANSWER solved like a normal Sudoku. CINEMA / TV LISTINGS PLUS | WEDNESDAY 9 JULY 2014 15

SHOWING AT VILLAGGIO & CITY CENTER Arima Nambi (2D/Tamil) – 3.00pm TEL: 444933989 444517001

Maleficent (3D/Action) – 9.00pm 13:15 Robson's New 08:00 News 1 Extreme Fishing 09:00 Black France Challenge 10:30 Inside Story Assasin's Bullet (2D/Action) – 11.00pm 14:05 Storage Hunters 11:00 News 14:30 Container Wars 11:30 The Stream How To Train Your Dragon-2 (3D/Action) – 3.00pm 14:55 Savage Family 12:30 Football Diggers Rebels MALL 15:20 Dual Survival 13:00 NEWSHOUR Far Cry (2D/Action) – 9.30pm 16:10 Yukon Men 14:00 News 2 17:00 Fast N' Loud 14:30 Inside Story Vikingdom (2D/Adventure) – 11.30pm 17:50 Treehouse Masters 15:00 Al Jazeera 18:40 Futurescape With World James Woods 16:00 NEWSHOUR Bangalore Days (2D/Malayalam) – 2.30 & 10.30pm 19:30 Gold Rush - 17:00 News Season 2 17:30 The Stream 3 Specials 18:00 NEWSHOUR The Legend Of A Rabbit (2D/Comedy) – 9.00pm 20:20 How It's Made 19:00 News 20:45 How Stuff's Made 19:30 Witness Bangalore Days (2D/Malayalam) – 2.30 & 10.30pm 21:35 Container Wars 20:00 News 22:00 Treehouse Masters 20:30 Inside Story 1 22:50 Futurescape 21:00 NEWSHOUR The Legend Of A Rabbit (2D/Comedy) – 9.00pm With James 22:00 News Woods 22:30 The Stream Arima Nambi (2D/Tamil) – 2.30pm 23:40 Mythbusters 23:00 Witness 2 Vikingdom (2D/Adventure) – 9.15pm LANDMARK Far Cry (2D/Action) – 11.30pm 13:15 Outback 13:50 Animal Rangers Superpowers 15:05 Safari Sisters 14:45 Speed Kills How To Train Your Dragon-2 (3D/Action) – 3.00pm 15:30 Dick 'n' Dom 15:40 Hippo vs Croc Go Wild 16:35 Manta Mystery Assasin's Bullet (2D/Action) – 9.00pm 17:25 Pandamonium 18:25 American Eagle 3 18:20 Penguin Safari 19:20 World's Deadli- 21:05 Safari Sisters est Killer Three Arima Nambi (2D/Tamil) – 10.45pm 22:00 World's Wildest 21:00 Speed Kills Cities: Manaus 22:40 Manta Mystery 22:55 Galapagos 23:30 Caught In Ek Villain (2D/Hindi) – 2.30pm 23:50 Animal Cops The Act GPU Miami Reversions 1 Bobby Jasoos (2D/Hindi) – 9.15pm Far Cry (2D/Action) – 11.30pm 13:00 My Name Is Earl 13:00 Ellen DeGeneres 13:30 Friends Show Bobby Jasoos (2D/Hindi) – 3.00pm 14:00 New Girl 14:00 Scandal ROYAL 15:00 Melissa & Joey 15:00 The Carrie The Legend Of A Rabbit (2D/Comedy) – 9.15pm 16:00 Colbert Report Diaries 2 16:30 War At Home 16:00 Emmerdale 18:00 Community 16:30 Coronation PLAZA Maleficent (3D/Action) – 11.30pm 18:30 New Girl Street 19:00 Last Man 17:00 The Ellen Standing DeGeneres How To Train Your Dragon-2 (3D/Action) – 3.00pm 20:00 The Goldbergs Show 20:30 Crazy Ones 18:00 Scandal Assasin's Bullet (2D/Action) – 9.00pm 21:30 Colbert Report 19:00 Twisted 3 Global Edition 20:00 Royal Pains 22:00 Wilfred 21:00 Dracula Vikingdom (2D/Adventure) – 11.00pm 22:30 Veep 22:00 True Detective 23:00 C.S.I

13:00 A Cat In Paris 09:00 The Double 13:00 Gangs of 13:45 Gok's Fashion Fix 13:00 Austin & Ally 13:00 How Stuff's Made 13:00 Engineering 14:30 Wheelers 11:00 The Chateau Haseepur 14:30 Rachel Khoo's 13:25 Phineas And Ferb 13:30 What's That Connections 16:00 The Water Meroux 14:00 Do Dil Bandhe Ek Good Luck Kitchen 14:10 About? 14:00 Pirate Patrol Horse: Legend 12:45 The Lady Dori Se Charlie 15:00 Lords Of War Notebook: 14:20 Mythbusters Of The Deep 15:00 Reviving 14:30 Ek Mutthi Aasmaan 15:00 Dog With A Blog 15:30 Mystery Files Speed Racer Cosmo Cook 15:10 Scrapheap 18:00 Ophelia-PG15 15:00 Doli Armaano Ki 15:25 Liv And Maddie 16:00 Jurassic C.S.I. 20:15 Open Season 15:00 Bill's Kitchen: Challenge 17:00 The Double 15:30 Rasm Mein Rasoi 16:10 Mako Mermaids 17:00 The Numbers 22:00 Wheelers Notting Hill 16:00 Mega Builders 16:00 Kasamh Se 16:35 Win, Lose Or Game 23:30 The Water 19:00 The Company 15:50 A Taste Of My 16:50 Science Of The 17:00 Hum Paanch Draw 17:30 The Numbers Horse: Legend You Keep Movies 18:00 Word Match Life 17:00 Austin & Ally Game Of The Deep 21:00 Drift 18:30 Bollywood Business 16:15 Bargain Hunt 17:45 Jessie 17:40 Prototype This 18:00 Banged Up 23:00 Hick 19:00 Sapne Suhane 19:10 Nordic Cookery 18:10 Jessie 18:30 Alien Mysteries Abroad Ladakpan Ke With Tareq Taylor 18:30 Mako Mermaids 19:20 The Gadget Show 19:00 Situation Critical 19:30 Ek Mutthi Aasmaan 19:35 How To Cook 19:20 Violetta 19:45 How Stuff's Made 20:00 Mad Scientists 20:00 Do Dil Bandhe Ek Liv And Maddie Like Heston 20:05 20:10 Mythbusters 20:30 Mad Scientists Dori Se 20:30 Jessie 21:00 Naked Science 2.5 20:00 Extreme 21:00 Stephen 14:00 Hotel 13:00 The Great 20:30 Jodha Akbar 20:50 Dog With A Blog 22:00 Megastructures Makeover: Home Hawking's Grand Transylvania Ghost Rescue 21:00 Pavitra Rishta 21:15 Mako Mermaids 23:00 World's Toughest 16:00 Barbershop 15:00 Zambezia Edition Design 21:30 Kumkum Bhagya 21:40 Austin & Ally Fixes 18:00 Beethoven 17:00 Superman: 22:15 Bargain Hunt 21:50 Alien Mysteries 22:00 Qubool Hai 22:00 Good Luck 00:00 Britain's Greatest 20:00 10 Things I Unbound 22:30 Aur Pyaar Hogaya 23:00 Marbella Charlie 22:40 What's That Machines Hate About 19:00 Limitless 23:00 Doli Armaano Ki Mansions 22:25 A.N.T. Farm About? 01:00 Best Of Hard You- 21:00 The Letter 23:30 Sapne Suhane 23:45 Nordic Cookery 22:50 Shake It Up 23:30 How The Time 22:00 The Brothers 23:00 Haywire Ladakpan Ke With Tareq Taylor 23:10 Wolfblood Universe Works 02:00 Hunter Hunted Solomon 16 PLUS | WEDNESDAY 9 JULY 2014 POTPOURRI

Threat to boycott Human Brain Project Events in Qatar

BY IAN SAMPLE individual neurons. The brain, the most Katara Stars complex object known, has some 86bn When: July 3-31, 10am-12midnight HE world’s largest project neurons and 100tn connections. Where: Katara, near the mosque to unravel the mysteries “The main apparent goal of building What: A wall has been put up in of the human brain has the capacity to construct a larger-scale where every one is welcome to been thrown into crisis simulation of the human brain is radi- post their selfies or photos with with more than 100 lead- cally premature,” Peter Dayan, director family and friends taken by the Ramadan wall. The photos can also Ting researchers threatening to boycott of the computational neuroscience unit be published via Instagram and the effort amid accusations of misman- at UCL, told The Guardian. using the hashtag #katarastars or agement and fears that it is doomed Cambridge, Edinburgh and UCL, “We are left with a project that can’t by sending the photos by email to to failure. warn they will boycott the project and but fail from a scientific perspective. It is [email protected]. The European commission launched urge others to join them unless major a waste of money, it will suck out funds Free entry the €1.2bn (£950m) Human Brain changes are made to the initiative. from valuable neuroscience research, Project (HBP) last year with the The researchers urge EC officials who and would leave the public, who fund Building Our Collection: An ambitious goal of turning the lat- are now reviewing the plans to take a this work, justifiably upset,” he said. est knowledge in neuroscience into hard look at the science and manage- Europe’s decision to approve the Insight Into Museum Art a supercomputer simulation of the ment before deciding on whether to HBP spurred US scientists to propose Collecting human brain. More than 80 European renew its funding. They believe the a major project of their own. The US When: Till August 30 and international research institutions review, which is due to conclude at the Brain Initiative aims to map the activity Where: Museum Of Islamic Art signed up to the 10-year project. end of the summer, will find “substan- of the human brain and could win $3bn What: The exhibition looks at why But it proved controversial from the tial failures” in the project’s governance, (£1.75bn) in funding over 10 years. MIA collects Islamic art, and how the start. Many researchers refused to join flexibility and openness. Alexandre Pouget, a signatory of the museum’s collecting practices shape on the grounds that it was far too pre- Central to the latest controversy letter at Geneva University, said that our understanding of Islamic art through mature to attempt a simulation of the are recent changes made by Henry while simulations were valuable, they artistic and cultural connections between entire human brain in a computer. Now Markram, head of the Human Brain would not be enough to explain how the different regions of the Islamic world. The some claim the project is taking the Project at the Swiss Federal Institute for brain works. “There is a danger that majority of featured objects have never wrong approach, wastes money and Technology in Lausanne. The changes Europe thinks it is investing in a big before been on display. risks a backlash against neuroscience sidelined cognitive scientists who study neuroscience project here, but it’s not. Entry Fee if it fails to deliver. high-level brain functions, such as It’s an IT project,” he said. In an open letter to the European thought and behaviour. Without them, But Markram staunchly defends Brazil 2014 Fan Zone commission, more than 130 leaders the brain simulation will be built from the project, arguing that it was always When: July 1, 4 and 5, 5pm-2am; July of scientific groups around the world, the bottom up, drawing on more fun- about developing technology rather 8, 9 and 12, 9pm-2am; including researchers at Oxford, damental science, such as studies of than basic neuroscience. THE GUARDIAN July 13, 7pm-1am Where: Katara What: FIFA World Cup 2014 live screenings of the matches on a giant screen in an open-air venue cooled IN by Farid Khan FOCUS using state of the art technology. Live entertainment, dining and other activities for kids and adults are held at the venue. Free entry

The Holy Quran and Astronomy Exhibition When: July 3-31, 10am-3pm, 7pm- 12midnight Where: Katara Building 19 What: Up to 110 verses from the Holy Quran describing the creation of the universe and relating to astronomy and the cosmos adorn the walls of Katara Gallery Building 19. Different types of astrolabes, Holy Kaaba covers, calligraphies and Holy Quran from various eras are also showcased. Free Entry

Ramadan Cricket Cup at Industrial Town When: July 6 to 24 Where: West End Park Cricket Stadium in Industrial Town What: Twelve teams registered with Qatar Cricket Association (QCA) are competing in the T20 tournament organized by West End Park, under the aegis of Qatar Olympic Committee. Winner of the Ramadan Cup will bag QR 50,000 prize money.

Fishing boats anchored at Al Wakra. Send your photos to [email protected]. If you want your events featured here, Mention where the photo was taken. mail details to [email protected]

Editor-In-Chief Khalid Al Sayed Acting Managing Editor Hussain Ahmad Editorial Office The Peninsula Tel: 4455 7741, E-mail: [email protected] / [email protected]