MACARONI JOURNAL III No\'Cm'jcr
I," . THE MACARONI i' JOURNAL 'Volume 38 No.7 November, 1956 I I - ,. • - .. ~~ p -,.. .. .. -- ~.-.... ~---- -. .....,.. , . ~ I I • , , -----. NOVEMBER, 1956 '. -----. , November. 1956 THE ~I A C ,\ RON I J 0 U RN A L Your Package Can Be ... YOUR BEST SALESMAN! BUT Only If It Meets The Public Eye In Modern Dress. It h;u been rcliahly stated that RO% of the Poocl PackagC& Our job at R0550tli is creating and producing rackagcs fur sold in Sclf·Scrvkc stOTes ttxhy lack the fundamental 1.,1C3' Macaruni Products that will do tlltir job success(ully. making quality of Appetite appeal. The list o( our customera reads like Who's Who in the Maca· I. yonr package qualified tu compete successfully under moo' mni Piehl Many o( them have been with us for mure th;UI ern merchandising conditions? Where more th'lII (,0% of all consumer huying decisions arc made right in the .tore? On twu generations. During that time they have (orged ahead The reputation of your top brand begins with the Impul!C of the Moment? Whether or nut y~ur package tu positions o( leadership. and even u'nder hxJay's tough appeals to the appetite of the shu('Ircr at th~t critIcal Instant· competitive conditions arc increasing that leadership" Or.Deeisi..,n, mor.,: often than nnl determines whether you the Semolina you use. make or lose a sale. There mwt be a rea50n (or their conndence in Uf. There is a reason. The rc;twn is that ROS5Oui D.:aigned and Produced Your package today must carry ffinTe of the aales load t~an ever hefore.
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