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2017-2018 Annual Report

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2017-2018 Annual Report CELEBRATING 25 YEARS Since 1993 2017/2018 HARLEM USA YEAR IN REVIEW 1 Table of Contents 4 Joint Message from Chairman and President 6 We Welcome Our New Neighbors 7 We Bizznifi 8 Conversations That Are Being Had 10 Pedestrian Counts 12 Sanitation and Street Maintenance 14 Clean Campaign 17 Public Safety 18 Marketing, Promotion, Communication, Events 19 Holiday Lighting 21 Sustainable Urbanization 22 Composition of Use Per Block 27 BID Financials 29 2017 - 2018 Board of Director 30 Management and Staff 31 CUNY Service Corp 32 Harlem Happenings App 33 BID Boundaries Joint Message from Chairman and President This year marks 25 years of operation for the 125th Street BID. Naturally reflection is in order and we did that in several ways. We held a Property Owner’s Think Tank where we reviewed achievements, what we want to let go, what we want to continue to pursue from an investor point of view, and examined new projects to add. We looked at existing BID resources. We analyzed data prepared by the BID staff that showed the growth in assessed values, the trends in pedestrian counts, and the impact of exempt vs. taxable properties. We discussed existing database platforms and ways to leverage strategic partners as we continue our journey. Recognizing that development activity is taking place on 125th Street, we examined what is happening with development above retail spaces; how to mitigate construction impacts, what will it take to activate development across 125th street and why are private developers not taking advantage of the cultural bonus that was put into place in 2008 with the re-zoning of 125th Street. And yes, we are all wondering how the 2nd Avenue Subway – Phase 2, will impact the area between Fifth Avenue and Adam Clayton Powell Boulevard in the short term and after it is completed. These conversations pointed to the need for future work to attract quality office tenants above ground; for signage that will activate the street, for improving the physical environment, and for increasing the use of new technologies to meet the demands of the changes occurring with consumer consumption. We need to continue our work to bring successful restaurants that can stimulate the nighttime economy; create a retail mix that introduces local brands and unique businesses for the Harlem market; and work with our to retailers to stay on top of customer needs and changes. Special thanks is in order for our marketing and promotion committee members: Blink Fitness, T-Mobile, Settipani Restaurant, Raymour and Flanigan, and Olive Garden who guide the quarterly Retail Think Tank meetings and guide the BID in developing unique local and joint promotions. And of course, our core program initiatives of public safety and making 125th Street cleaner and healthier is still the base of our operations. Special thanks to Councilmember William Perkins for funding that allowed the BID and Manhattan Community Boards 9 and 10 to launch a Clean Campaign. As we move forward, we will continue our work with our partners west of Morningside Avenue, Manhattan Community Board #9, Columbia University, and Manhattan Borough President Gale Brewer. to spur growth in that area and seek solutions for the challenges. And lastly, we are especially grateful for the public safety support that we have received from Chief Kathleen O’Reilly from Manhattan North and Inspector Chris McIntosh of the 28th Precinct of New York City Police Department. Enjoy the 125th Street Experience, Mukaram Taheraly Barbara Askins Chairman President & CEO We Welcome Our New Members Already Here Coming Soon 6 WE BIZZNIFI™ 2018 – 2019 GOALS Advocate for Attract New Quality Technological Advertising Office Connecting Signage Tenants Stimulate Re-visit Creating Nightlife Cultural Economy Bonus Promote Create Unique Visual Local Featuring Arts Marketing Grow Form Clean and Strategic Partners Safe Programs Conversations Are Being Had Dapper Dan Billboard on Preserving Art on 125 125. A sign of the times. CAM’RON Pop Up on 125 54 West 125th Street sold for $27 Million Dollar Studio Museum Reveals New Design LaGree Baptist Church Sold Victoria Secret Shake Shack coming scaffolding removed to 125 Victoria Theater project opening soon underway P C Richards opened A New CVS is coming Nearing Completion Bath & Body Works and Spectrum Pedestrian Counts (Footfall) October 2, 2018 The BID has collected and provided pedestrian counts on the southwest corner of 125th and Frederick Douglas Boulevard to its members and the community at large for over 4 years. This data allows the BID as well as its members to track trends and respond to major changes . Pedestrian Counts in Real Time Highest Foot Traffic day for this week was Saturday and the peak hour was 3pm. Sanitation and Street Maintenance 125th Street BID Sanitation Services . Street sweeping and bagging . Snow and ice removal . Graffiti removal from Street furniture . Street furniture maintenance Sanitation Expenses % of Total Frontage Feet Sanitation Sanitation Sanitation Expenses Expenses/Fro Hours Logged Expenses/Hours Logged ntage Foot $241,945 23.3% 10,270 23.56 12,741 $18.99 Clean Campaign Initiative • Education Awareness • Increase Community Service • Partnered with Community Boards 9 and 10 and Sponsored On-Line Clean Campaign Competition • Advocated for Department of Sanitation to Increase Pickups • Increased data collection effort • Increased the number of solar powered trash receptacles wrapped with artwork from Harlem artists on the street Launched Online Competition designed To encourage community to pitch in Harlem “Just Dunk It” 15 Harlem June 1, Clean Up Day JUST DUNK IT Public Safety Serving as Eyes and Ears, Street Patrol, Coordinate with NYPD, Crime Prevention Workshop, Reporting Street Condition Public Safety % of Total Frontage Public Safety Public Safety Public Safety Expense Expenses Feet Expenses/Frontage Foot Hours Logged Expenses / Hours Logged $208,961 19.3% 10,270 $30.35 9,888 $21.13 NYPD, District Attorney’s Office and business discuss internal NYPD New Cadets on 125 and external shoplifting BID AMBASSADORS Marketing, Promotion, Communication, Events Marketing and Holiday % of total Total Public Total Total Total Digital Platform Lighting Expenses expenses Events Held Estimated Marketing Subscribers Attendees Materials at Events Distributed $98,341 9.1% 2 120,000 6,200 25,527 BID communicates with its For those who live, work, visit, and invest audience through: Monthly E-blast newsletters, Daily Social media, Flyers, Door to door visits, Paid advertising and Direct mailings Harlem Holiday Lights Activities Looking West of Morningside, BID became the client in a collaborative workshop with the Urban Design Lab at Columbia University. High School Students from several countries presented recommendations to bring life to that area. • Indoor Fun Park , Public • Community Center with Exercise Areas , Floating amphitheater and event Utilize empty spaces Swimming Pool • space with murals integrating under bridges to innovative pavement address air pollution • Robot Design Trash technology – solar roads through elevated Receptacles for recycling • Under Bridge Vendor Booths gardens that add deposits to metro with Green Infrastruture and card Midnight Basketball Activity Composition of Use for Block 1749 and 1750 Fifth Avenue Block 1749 Composition Block 1750 Composition of Use of Use Square Feet Square Feet Gro 405,169 Gro 450,466 Owner Occupied 0 Owner Occupied 41,842 Garage 0 Garage 0 Other 37,364 Other 5,891 Factory 0 Factory 0 Storage 23,604 Storage 6,692 Retail 58,065 Retail 42,569 Office 64,306 Office 71,753 Commercial 241,524 Commercial 126,905 Residential 208,942 Residential 278,264 Land Size 160,223 Land Size 164,276 0 200,000 400,000 0 200,000 400,000 Composition of Use per block Lenox to Fifth Avenue Block 1722 Total Square Block 1723 Total Square Feet Footage Breakdown Breakdown Square Feet Square Feet Gro Sq Ft. 510,777 Gro 705,176 Owner Occupied Sq. Ft 2,700 Owner Occupied 33,100 Garage 13,388 Other Sq. Ft 119,655 Other 30,968 Factory Sq. Ft 0 Factory 0 Storage Sq. Ft 6,735 Storage 13,112 Retail Sq. Ft. 87,612 Retail 183,932 Office Sq. Ft. 61,057 Office 296,189 Commercial Sq. Ft. 275,059 Commercial 537,589 Residential Squ. Ft. 235,718 Residential 167,587 Landsize 211,131 Landsize 178,481 0 200,000 400,000 600,000 0 200,000 400,000 600,000 800,000 Composition of Use for Block 1909 and 1910 Adam Clayton Powell to Lenox Block 1909 Composition of Block 1910 Composition Use of Use Gro Square Feet 538,814 Square Feet Gro 687,241 Owner Occupied 110,785 Owner Occuppied 39,185 Garage 0 Other 86,909 Garage 142,000 Factory 0 Other 36,505 Storage 51,500 Factory 0 Retail 263,162 Storage 0 Office 176,815 Office 372,820 Commercial 578,386 Residential 0 Commercial 687,241 Land Size 151,377 Residential 0 0 200,000 400,000 600,000 Land Size 179,846 0 200,000 400,000 600,000 800,000 Composition of Use for Block 1930 and 1931 Frederick Douglass to Adam Clayton Powell Block 1930 Composition Block 1931 Composition of Use of Use Gross Sq. Ft. Square Feet 578,056 Square Feet Gross… 549,230 Owner Occuppied 53,352 Owner… 11,500 Garage 0 Garage 13,216 Other 157,360 Other 170,135 Factory 0 Factory 0 Storage 12,976 Storage 9,250 Retail 217,771 Retail 100,004 Office 151,440 Office 256,625 Commercial 553,714 Comme… 549,230 Residential 24,342 Residential 0 Land Size 151,097 Landsize 153,901 0 200,000 400,000 600,000 800,000 0 200,000 400,000 600,000 Composition of Use for Block 1951 and 1952 Morningside to Frederick Douglass Block 1951 Composition Block 1952 Composition of Use of Use Square Footage Gross Sq.
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