Shanghai Tower Construction & Development Co., Ltd

Total Page:16

File Type:pdf, Size:1020Kb

Shanghai Tower Construction & Development Co., Ltd Autodesk Customer Success Story Shanghai Tower Construction & Development Co., Ltd. COMPANY Shanghai Tower Rising to new heights with BIM. Construction & Development Co., Ltd. Shanghai Tower owner champions BIM PROJECT TEAM for design and construction of one of the Gensler Thornton Tomasetti Cosentini Associates world’s tallest (and greenest) buildings. Architectural Design and Research Institute of Tongji University Shanghai Xiandai Engineering Consultants Co., Ltd. Shanghai Construction Group Shanghai Installation Engineering Engineering Co., Ltd. Autodesk Consulting SOFTWARE Autodesk® Revit® Autodesk® Navisworks® Manage Autodesk® Ecotect® Analysis AutoCAD® Autodesk BIM solutions enable the different design disciplines to work together in a seamless fashion on a single information platform—improving efficiency, reducing Image courtesy of Shanghai Tower Construction and Development Co., Ltd. Rendering by Gensler. errors, and improving Project summary featuring a public sky garden, together with cafes, both project and building restaurants, and retail space. The double-skinned A striking new addition to the Shanghai skyline is performance. facade creates a thermal buffer zone to minimize currently rising in the heart of the city’s financial heat gain, and the spiraling nature of the outer district. The super high-rise Shanghai Tower will — Jianping Gu facade maximizes daylighting and views while Director and General Manager soon stand as the world’s second tallest building, reducing wind loads and conserving construction Shanghai Tower Construction and adjacent to two other iconic structures, the materials. To save energy, the facility includes & Development Co., Ltd. Jin Mao Tower and the Shanghai World Financial its own wind farm and geothermal system. In Center. The 121-story transparent glass tower will addition, rainwater recovery and gray water twist and taper as it rises, conveying a unique recycling systems reduce water usage. The owner feeling of movement and growth, while reflecting and design team are targeting a LEED® Gold the reemergence of Shanghai’s economic and rating and a China 3 Star rating, ambitious goals cultural influences amid the rise of an increasingly for a project the size of the Shanghai Tower. modern China. The massive mixed-use facility will include commercial and retail space; entertainment and cultural venues; a conference The challenge center; a luxury hotel; and public gardens, all The sheer size of the Shanghai Tower presents evoking the sense of a self-contained city within complex design and construction management Shanghai. challenges. “The Shanghai Tower is a massive project with over 575,000 square meters of Once complete, the 632-meter Shanghai Tower building space,” says Jianping Gu, director and will be the largest skyscraper in China as well general manager for Shanghai Tower Construction as one of the most sustainable. The towering & Development Co., Ltd., the tower’s owner/ skyscraper comprises nine cylindrical buildings developer. “We knew that if we tried to work in a stacked on top of one another, all enclosed by traditional way, using traditional tools and delivery a circular inner curtain wall and a triangular systems, it would be extremely difficult to carry facade enveloping the entire structure. Each out this project successfully.” vertical neighborhood has its own atrium, Autodesk Customer Success Story Shanghai Tower Construction & Development Co., Ltd. Reducing building materials by 32 percent. The project involves the collaboration of a global the design, construction, management, and team, including: investment control of the entire project,” says Gu. • Shanghai Tower Construction & Development— Autodesk Revit provided owner/developer a common platform for • Gensler—design architect Transforming work processes our design partners, giving • Architectural Design and Research Institute of Early on, the owner engaged Autodesk Consulting the team a more accurate Tongji University—local design institute to provide BIM strategy and implementation representation and deeper • Thornton Tomasetti—structural engineer consulting services, as well as application understanding of the project. • Cosentini Associates—MEP engineer training. Autodesk Consulting began its effort by • Shanghai Construction Group—general helping the owner develop a BIM strategy and — Jun Xia contractor deployment plan for the project, and retooling Principal and • Shanghai Installation Engineering—mechanical design and construction workflows to support Regional Design Director and electrical general contractor BIM-based processes. The team created detailed Gensler • Shanghai Xiandai Engineering Consultants— plans for project collaboration and document design management consultant management, • Autodesk Consulting—BIM strategy, training, as well as defining the BIM deliverables for the and implementation consultant entire project lifecycle. “Because Shanghai Tower is such a complex Autodesk Consulting also helped the owner building, it could not be represented accurately implement an on-site BIM application with typical software or design methods,” says environment for a local project team of over Jiliang Chen, deputy chief architect and deputy 50 members, including owner personnel and director of the project operations department at key project participants from the extended the Architectural Design and Research Institute of global project team. In addition, Autodesk natural coordination of the project Tongji University. “One of the most challenging Consulting provided software training and as it unfolded. In addition, the team used both issues is the coordination of the extended design ongoing technical and BIM coaching support. Revit and Navisworks Manage software for formal team,” adds Yi Zhu, senior principal and general “By combining Autodesk’s BIM technology clash detection. manager at Thornton Tomasetti. and the deep expertise of Autodesk Consulting, we have been able to successfully transition “We used Revit Architecture software to design The solution to BIM much faster. As a result, this project and model the tower and then shared those has set new standards for the information models with our mechanical, electrical, and To help meet the ambitious goals set for the management of construction projects in structural consultants,” explains Michael Peng, building, the Shanghai Tower owner required China,” says Gu. associate senior designer at Gensler. “Autodesk the implementation of a Building Information Revit provided a common platform for our Modeling (BIM) process using Autodesk BIM design partners, giving the team a more accurate solutions for the design and construction of the Integrating the design representation and deeper understanding of the Shanghai Tower. The project team relies on a project,” adds Jun Xia, principal and regional combination of Autodesk® Revit® Architecture, The extended architectural and structural design director at Gensler. “BIM accelerated our Autodesk® Revit® Structure, and Autodesk® teams—with designers in offices around the whole design process, enabling our engineers to Revit® MEP software for the tower’s design world—shared their design models, enabling access design data and geometric sizes directly and documentation. The team is also using them to collaborate and contribute insights from the building models, and to use that Autodesk® Navisworks® Manage software about the design in the context of the project. information for calculation and analysis,” says for coordination and collaboration, Autodesk® In the construction phase, the local project Zhu. Ecotect® Analysis software for sustainable design team, working from temporary offices near the analysis, and traditional AutoCAD® software for construction site, routinely shared its models drawing production. “From a property owner’s for project coordination and collaboration. This perspective, BIM provides an excellent tool for communication of design data resulted in a Autodesk Customer Success Story Shanghai Tower Construction & Development Co., Ltd. Image courtesy of Shanghai Tower Construction and Development Co., Ltd. Rendering by Gensler. Improving design communication Enhancing coordination for whole-building energy analysis, giving the designers quantitative feedback on building The tower’s iconic twisting shape and dual- The project team used the Revit platform for early energy performance. “We shared this information skinned facade were extremely difficult to convey coordination of the major design disciplines. In with our owners and consultants to better inform using traditional 2D approaches, making model- the construction phase, the team is combining the our design decisions and trade-offs,” says Peng. based design vital for the project’s success. “BIM Revit design models and the fabrication models helped us visualize the tower in 3D and analyze in Navisworks for whole project coordination. the design for improved decision making,” says “As construction proceeds, BIM is helping us Saving building materials Xia. “For example, we used the Revit design coordinate the subcontractors’ fabrication The building shape itself will produce the largest model with the reflection analysis features of models, leading to a better quality design and the energy savings in the form of an efficient, cost- Ecotect software to analyze the glare from the avoidance of rework costs,” says Chen. effective structural frame. “Using Revit Structure, tower throughout the city. This helped the design we produced more than
Recommended publications
  • CTBUH Journal
    About the Council The Council on Tall Buildings and Urban Habitat, based at the Illinois Institute of Technology in CTBUH Journal Chicago and with a China offi ce at Tongji International Journal on Tall Buildings and Urban Habitat University in Shanghai, is an international not-for-profi t organization supported by architecture, engineering, planning, development, and construction professionals. Founded in 1969, the Council’s mission is to disseminate multi- Tall buildings: design, construction, and operation | 2014 Issue IV disciplinary information on tall buildings and sustainable urban environments, to maximize the international interaction of professionals involved Case Study: One Central Park, Sydney in creating the built environment, and to make the latest knowledge available to professionals in High-Rise Housing: The Singapore Experience a useful form. The Emergence of Asian Supertalls The CTBUH disseminates its fi ndings, and facilitates business exchange, through: the Achieving Six Stars in Sydney publication of books, monographs, proceedings, and reports; the organization of world congresses, Ethical Implications of international, regional, and specialty conferences The Skyscraper Race and workshops; the maintaining of an extensive website and tall building databases of built, under Tall Buildings in Numbers: construction, and proposed buildings; the Unfi nished Projects distribution of a monthly international tall building e-newsletter; the maintaining of an Talking Tall: Ben van Berkel international resource center; the bestowing of annual awards for design and construction excellence and individual lifetime achievement; the management of special task forces/working groups; the hosting of technical forums; and the publication of the CTBUH Journal, a professional journal containing refereed papers written by researchers, scholars, and practicing professionals.
    [Show full text]
  • Read Book Skyscrapers: a History of the Worlds Most Extraordinary
    SKYSCRAPERS: A HISTORY OF THE WORLDS MOST EXTRAORDINARY BUILDINGS PDF, EPUB, EBOOK Judith Dupre, Adrian Smith | 176 pages | 05 Nov 2013 | Black Dog & Leventhal Publishers Inc | 9781579129422 | English | New York, United States Skyscrapers: A History of the Worlds Most Extraordinary Buildings PDF Book By crossing the boundaries of strict geometry and modern technologies in architecture, he came up with a masterpiece that has more than a twist in its tail. Item added to your basket. Sophia McCutchen rated it it was amazing Nov 27, The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Standing meters high and weighing half a million tons, Burj Khalifa towers above its city like a giant redwood in a field of daisies. The observation deck on the 43rd floor offers stunning views of Central, one of Hong Kong's busiest districts. It was the tallest of all buildings in the European Union until London's The Shard bumped it to second in The Shard did it, slicing up the skyline and the record books with its meter height overtaking the Commerzbank Headquarters in Frankfurt by nine meters, to become the highest building in the European Union. That it came about due to auto mogul Walter P. Marina Bay Sands , 10 Bayfront Ave. Heather Tribe rated it it was amazing Dec 01, Standing 1, feet tall, the building was one of the first to use new advanced structural engineering that could withstand typhoon winds as well as earthquakes ranging up to a seven on the Richter scale. Construction — mainly using concrete and stone — began around 72AD and finished in 80AD.
    [Show full text]
  • Structural Design Challenges of Shanghai Tower
    Structural Design Challenges of Shanghai Tower Author: Yi Zhu Affiliation: American Society of Social Engineers Street Address: 398 Han Kou Road, Hang Sheng Building City: Shanghai State/County: Zip/Postal Code: 200001 Country: People’s Republic of China Email Address: [email protected] Fax: 1.917.661.7801 Telephone: 011.86.21.6057.0902 Website: http://www.thorntontomasetti.com Author: Dennis Poon Affiliation: Council on Tall Buildings and Urban Habitat Street Address: 51 Madison Avenue City: New York State/County: NY Zip/Postal Code: 10010 Country: United States of America Email Address: [email protected] Fax: 1.917.661.7801 Telephone: 1.917.661.7800 Website: http://www.thorntontomasetti.com Author: Emmanuel E. Velivasakis Affiliation: American Society of Civil Engineers Street Address: 51 Madison Avenue City: New York State/County: NY Zip/Postal Code: 10010 Country: Unites States of America Email Address: [email protected] Fax: +1.917.661.7801 Telephone: +1.917.661.8072 Website: http://www.thorntontomasetti.com Author: Steve Zuo Affiliation: American Institute of Steel Construction; Structural Engineers Association of New York; American Society of Civil Engineers Street Address: 51 Madison Avenue City: New York State/County: NY Zip/Postal Code: 10010 Country: United States of America Email Address: [email protected] Fax: 1.917.661.7801 Telephone: 1.917.661.7800 Website: http://www.thorntontomasetti.com/ Author: Paul Fu Affiliation: Street Address: 51 Madison Avenue City: New York State/County: NY Zip/Postal Code: 10010 Country: United States of America Email Address: [email protected] Fax: 1.917.661.7801 Telephone: 1.917.661.7800 Website: http://www.thorntontomasetti.com/ Author Bios Yi Zhu, Senior Principal of Thornton Tomasetti, has extensive experience internationally in the structural analysis, design and review of a variety of building types, including high-rise buildings and mixed-use complexes, in both steel and concrete.
    [Show full text]
  • An All-Time Record 97 Buildings of 200 Meters Or Higher Completed In
    CTBUH Year in Review: Tall Trends All building data, images and drawings can be found at end of 2014, and Forecasts for 2015 Click on building names to be taken to the Skyscraper Center An All-Time Record 97 Buildings of 200 Meters or Higher Completed in 2014 Report by Daniel Safarik and Antony Wood, CTBUH Research by Marty Carver and Marshall Gerometta, CTBUH 2014 showed further shifts towards Asia, and also surprising developments in building 60 58 14,000 13,549 2014 Completions: 200m+ Buildings by Country functions and structural materials. Note: One tall building 200m+ in height was also completed during 13,000 2014 in these countries: Chile, Kuwait, Malaysia, Singapore, South Korea, 50 Taiwan, United Kingdom, Vietnam 60 58 2014 Completions: 200m+ Buildings by Countr5,00y 0 14,000 60 13,54958 14,000 13,549 2014 Completions: 200m+ Buildings by Country Executive Summary 40 Note: One tall building 200m+ in height was also completed during ) Note: One tall building 200m+ in height was also completed during 13,000 60 58 13,0014,000 2014 in these countries: Chile, Kuwait, Malaysia, Singapore, South Korea, (m 13,549 2014 in these Completions: countries: Chile, Kuwait, 200m+ Malaysia, BuildingsSingapore, South byKorea, C ountry 50 Total Number (Total = 97) 4,000 s 50 Taiwan,Taiwan, United United Kingdom, Kingdom, Vietnam Vietnam Note: One tall building 200m+ in height was also completed during ht er 13,000 Sum of He2014 igin theseht scountries: (Tot alChile, = Kuwait, 23,333 Malaysia, m) Singapore, South Korea, 5,000 mb 30 50 5,000 The Council
    [Show full text]
  • The Global Tall Building Picture: Impact of 2018
    Tall Buildings in Numbers The Global Tall Building Picture: Impact of 2018 In 2018, 143 buildings of 200 meters’ height or greater were completed. This is a slight decrease from 2017’s record-breaking total of 147, and it brings the total number of 200-meter-plus buildings in the world to 1,478, marking an increase of 141 percent from 2010, and 464 percent from 2000, when only 262 existed. Asia continued to be the most dominant region in terms of skyscraper construction, and China within it, as in several years previously. For more analysis of 2018 completions, see “CTBUH Year in Review: Tall Trends of 2018,” pages 40-47. World’s Tallest Building Completed Each Year Starting with the year 2003, these are the tallest buildings that have been completed globally each year. 800 m Guangzhou CTF Finance Centre Burj Khalifa 530 m/1,739 ft 828 m/2,717 ft Dubai Guangzhou 700 m Shanghai World Financial Center Shanghai Tower Makkah Royal Clock Tower 492 m/1,614 ft 632 m/2,073 ft Two International Finance Centre 601 m/1,972 ft Ping An Finance Center Shanghai Shanghai 412 m/1,352 ft Mecca 599 m/1,965 ft Hong Kong Shenzhen 600 m One World Trade Center Trump International Hotel & Tower China Zun TAIPEI 101 541 m/1,776 ft 423 m/1,389 ft KK100 528 m/1,731 ft 508 m/1,667 ft New York City Chicago 442 m/1,449 ft Beijing Taipei Shenzhen 500 m JW Marriott Marquis Hotel Dubai Tower 2 Shimao International Plaza 355 m/1,166 ft 333 m/1,094 ft Dubai Shanghai Rose Rayhaan 400 m by Rotana Q1 Tower 333 m/1,093 ft 323 m/1,058 ft Dubai Gold Coast 300 m 200 m 100 m 2011
    [Show full text]
  • S40410-021-00136-Z.Pdf
    Roche Cárcel City Territ Archit (2021) 8:7 https://doi.org/10.1186/s40410-021-00136-z RESEARCH ARTICLE Open Access The spatialization of time and history in the skyscrapers of the twenty-frst century in Shanghai Juan Antonio Roche Cárcel* Abstract This article aims to fnd out to what extent the skyscrapers erected in the late twentieth and early twenty-frst cen- turies, in Shanghai, follow the modern program promoted by the State and the city and how they play an essential role in the construction of the temporary discourse that this modernization entails. In this sense, it describes how the city seeks modernization and in what concrete way it designs a modern temporal discourse. The work fnds out what type of temporal narrative expresses the concentration of these skyscrapers on the two banks of the Huangpu, that of the Bund and that of the Pudong, and fnally, it analyzes the seven most representative and sig- nifcant skyscrapers built in the city in recent years, in order to reveal whether they opt for tradition or modernity, globalization or the local. The work concludes that the past, present and future of Shanghai have been minimized, that its history has been shortened, that it is a liminal site, as its most outstanding skyscrapers, built on the edge of the river and on the border between past and future. For this reason, the author defends that Shanghai, by defn- ing globalization, by being among the most active cities in the construction of skyscrapers, by building more than New York and by building increasingly technologically advanced tall towers, has the possibility to devise a peculiar Chinese modernity, or even deconstruct or give a substantial boost to the general concept of Western modernity.
    [Show full text]
  • THE SHANGHAI TOWER Reviewing Key Structural Design Components
    MEGATALL STRUCTURES: THE SHANGHAI TOWER Reviewing Key Structural Design Components by JOSEPH M. KAUFMAN JR. University of Cincinnati Civil Engineering Student Personal Visit to Shanghai, China June 2017 Kaufman 1 Abstract Megatall skyscrapers are a prominent staple in many countries around the world. Standing at over 2,000 feet tall, the Shanghai Tower boasts the tallest building in China and is the 2nd tallest building in the world (MASS). As with any megatall structure, the Shanghai Tower has overcome a variety of unique design challenges. Introduction The Shanghai Tower is unlike any other megatall skyscraper built in the world. Standing proud along the city skyline, it vertically transforms S zones, the building creatively turns a horizontal city into a vertical metropolis. The 127 stories are divided among the nine zones of 12 to 15 floors each and include retail, office and hotel space as well as an observation deck (CIM). Special to the Shanghai Tower is its double-shell design. The exterior glass curtain wall acts as an oversized skin interior skeleton and provides plenty of community green space and common atriums for meetings and socials. These shared interior spaces provide a welcoming environment for the occupants as well as the ability to achieve LEED Gold Certification (Singh). Building 2,000 feet into the sky requires experienced and skilled engineers, and ingenious structural designers. Design engineers had to consider challenging wind load conditions, develop a composite structural core, and manage building sway. Figure 1. These sketches show the building interior and exterior working together. Notice the double- shell design in the Sectional View of the Tower.
    [Show full text]
  • Tall Can Be Beautiful
    The Financial Express January 10, 2010 7 INDIA’S VERTICAL QUEST TALLCANBEBEAUTIFUL SCRAPINGTHE PreetiParashar 301m)—willbecompleted. FSI allowed is 1.50-2.75 in all metros and meansprojectswillbecheaperonaunit-to- ronment-friendly. ” KaizerRangwala mid-risebuildings.ThisisbecauseIndian TalltowersshouldbedesignedfortheIndi- SKY, FORWHAT? Of the newer constructions,the APIIC ground coverage is 30-40%. It is insuffi- unit basis and also more plentiful in prof- “There is a need for more service pro- cities have the lowest floor space index an context. They should take advantage of S THE WORLD’S Tower (Andhra Pradesh Industrial Infra- cient to build skyscrapers here.”He adds, itable areas,which is good news for viders of eco-friendly construction mate- Winston Churchill said, (FSI), in the world. Government regula- thelocalclimate—rainfall,light,ventilation, tallest building, the structure Corporation Tower) being built “The maximum height that can be built investors and the buyers.However, allow- rials toreducecosts,”saysPeriwal. “We make our buildings tions thatallowspecific number of build- solar orientation without sacrificing the KiranYadav theleadafterWorldWarI—again,aperiod 828-metreBurjKhalifa, at Hyderabadisexpectedtobea100-storey (basedonperacrescalculation)isapproxi- ing high-rises indiscriminately in certain However Sandhir thinks of high-rises and afterwards they make ing floors based on the land area, thus street-levelorientationof buildings;history; marked by economic growth and techno- alters the skyline of buildingwithaheightof
    [Show full text]
  • Burj Khalifa, the Shard, and Rivals by Eva Bogomil
    Burj Khalifa, The Shard, and Rivals by Eva Bogomil Introduction From the early days, we have invariably been interested in the world we live in, exploring, analysing, and altering it at our will. Humanity has gone a long way from caves to modern skyscrapers, aiming for ever greater heights. The power of human ingenuity has conquered the elements to reach the sky and beyond. Nowadays technologies allow us to build skyscrapers that totally change our idea of a modern world. Throughout the centuries brilliant engineers have been inventing more advanced and complex technologies, expanding our abilities. The Acropolis, St Paul’s Cathedral, the Eiffel Tower and the Sydney Opera House are all marvellous buildings that have remained objects of admiration for historians, architects, and artists, as well as a source of inspiration for many generations. Even to the general public the structures appear breathtaking. The 21st century saw the dawn of super-skyscraper construction. The Shard, Taipei 101, the Princess Tower, the Abraj Al-Bait Towers, and the Shanghai Tower are just some of the outstanding examples the modern world can be proud of. Burj Khalifa, currently the tallest building in the world, crowns this list of our achievements (Figure 1.0) which keep attracting people, making them wonder how such structures could have been built. Figure 1.0: Height comparison of some of the tallest buildings in the world This essay will focus mainly on London’s Shard and Dubai’s Burj Khalifa. Both of these skyscrapers are unique in their own way, yet similar. The Shard — currently the tallest building in the United Kingdom — dominates London skyline.
    [Show full text]
  • A Letter from China 21 July 2014
    A letter from China 21 July 2014 Interesting things to do with skyscrapers Much work has been done on Shanghai’s architecture during the 1920s & 30s. I refer interested readers to the beautifully illustrated work of Tess Johnston. Less has been written on the boom in skyscraper building that we have seen over the past 25 years. The vast creation of private wealth here, combined with a government willing and able to make grand architectural statements, has led to a sustained exuberance in the design of tall buildings. It all started here. This unlovely building, the Shanghai Union Friendship Tower, was the first skyscraper of the modern era, completed in 1985, just off the Bund. (The more imaginative building in the background with the leaf crown is the Bund Centre, built in 2002.) Before then, Lazlo Hudec’s Park Hotel, alongside Shanghai’s race Shanghai Union Friendship Tower track, had held the title of the city’s tallest building since its construction in 1934. It was from this vantage point that your correspondent watched President Reagan’s motorcade when he visited Shanghai in April 1984. That’s the Park Hotel to the left, its 22 floors now overborne by the 47-floor Radisson New World (2005), with its “the Martians have landed” motif. This is a late example of the revolving-restaurant fad. In the West, revolving restaurants were a thing of the 1960s and 1970s. But at that time China was busy with its own Cultural Park Hotel/Radisson New World Revolution. So the 1980s was China’s first chance to build something so cool.
    [Show full text]
  • Selling Tall: the Branding and Marketing of Tall Buildings 3. Conference Proceeding
    ctbuh.org/papers Title: Selling Tall: The Branding and Marketing of Tall Buildings Author: William Murray, Director, Wordsearch Subject: Economics/Financial Keywords: Branding Marketing Publication Date: 2012 Original Publication: CTBUH 2012 9th World Congress, Shanghai Paper Type: 1. Book chapter/Part chapter 2. Journal paper 3. Conference proceeding 4. Unpublished conference paper 5. Magazine article 6. Unpublished © Council on Tall Buildings and Urban Habitat / William Murray Selling Tall: The Branding and Marketing of Tall Buildings 高层建筑销售:高层建筑的品牌和营销 Abstract Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. The consequent pressures and responsibilities are discussed in this paper, which concludes with a set of suggested rules relating to the successful communication and marketing of supertall buildings to world over. Keywords: Marketing, Branding, Communications, Logo, Trade Center William Murray William Murray Wordsearch 91 Goswell Road London United Kingdom EC1V 7EX tel (电话): +442075496600 email (电子邮箱): [email protected] 摘要 www.wordsearch.co.uk 高层建筑中重要的是品牌效应—— 能为这个城市乃至国家创造出巨大的价值和影响。 William Murray is a Director of Wordsearch, a leading branding and communications agency specializing 本文讨论了由此而产生的压力和责任,并且为世界范围内的超高层建筑总结了一套关于 in real estate and architecture, and particularly tall 成功沟通和市场营销的建议。 buildings. He has worked on the communications, branding and marketing for Taipei 101, ICC Hong Kong, 关键词:市场营销,品牌效应,沟通,商标,贸易中心 122 Leadenhall, The Pinnacle, The Shard, Shanghai Tower, Hudson Yards and One World Trade Center in New York. William Murray 是Wordsearch公司的董事。这是一 家品牌导向和传播机构,专门从事于房地产业和建 筑业,尤其是高层建筑。他在台北101,香港国际商 业中心,122号利顿大厦,叠翠轩,伦敦桥大厦,上 海中心,汉德森广场和纽约的世贸中心项目中进行 沟通,品牌和营销方面的工作。 Representing Ambition 象征远大志向 The construction of significantly tall buildings 宏伟的高层建筑曾经只限于地球上的少数 used to be limited to a very few places on 地方,那是财富、专长与野心汇集地。在 earth –where the concentration of money, 上个世纪的大部份时间中,这只意味着一 expertise and ambition was at its greatest.
    [Show full text]
  • Lakhta Tower Petersburg
    LAKHTA TOWER PETERSBURG In January 2017, the St Petersburg skyscraper overtook the Spanish Torre de Cristal, towering 250 meters over Madrid. In early April, the Tower surpassed the German Commerzbank Tower (259 m) and came into the category of supertall skyscrapers. On the Space Exploration Day on April 12, it left behind The Shard in London (306 m). On October 2017, it reached the mark over 374 meters. 827 days is the time it took Lakhta Center from the commencement of its stage-by- stage construction to become the highest building on the European continent. All altitudes of European skyscrapers are provided as architectural elevation marks according to Emporis. The comparison is made only with buildings; such constructions as TV tower masts are in a separate construction category. This is how Lakhta Center will look like in 2018, a multifunctional public and business complex, which core will be the HQ of Gazprom Neft company and its subsidiaries. Over half of the areas will be occupied by public functions: a scientific and educational complex, a children’s center for amusing science, a planetarium, exhibition halls, a health center, a multifunctional hall for congresses, conferences, theater performances, musical and costume shows, a cinema center and a sports center, an open amphitheater and a few more public services including a bank branch, retail shops, restaurants, cafés, etc. WHAT IS LAKHTA CENTER Conceptually Lakhta Center is the northernmost skyscraper in the world, built on the shore of the Gulf of Finland in St Petersburg. It embodies the aesthetics of the cold Baltic expanses of water.
    [Show full text]