An Investigation of Establishing the Indigenous Subjectivity Ecotourism of Atayal People in Taiwan
An Investigation of Establishing the Indigenous Subjectivity Ecotourism of Atayal People in Taiwan Dr. Yin-Jen Chen, Associate Professor, Graduate Institute of Earth Science, Chinese Culture University, Taiwan Yen-Yu Chen, Ph.D. student, National Taipei University of Technology, Graduate Institute of Technological and Vocational Education, Taiwan Lecturer, St. Mary's Junior College of Medicine, Nursing and Management, Taiwan Dr. Su-Hsin Lee, Professor, Department of Geography, National Taiwan Normal University, Taiwan ABSTRACT In the development of tourism for indigenous peoples, ecotourism tends to be used to relive nature, natural, cultural, and environmental education, and create the opportunity to activate economic development of homelands. Although ecotourism provides a more proactive and positive tourism pattern to tribes, what academics and practitioners care about is that tribal communities develop tourism activities and develop autonomy during the promotion process. How to inherit and extend the spirit, value, and living system of the traditional culture of indigenous peoples, and put them into practice in subjective ecotourism of tribes, is an issue worthy of discussion and reflection. Therefore, this study used multidimensional Scaling to analysis and assesses the perceived status of seven common activity types of tribal ecotourism. This study used nine indices: community empowerment, subjectivity, traditional culture, participation, self-identity, communication, nature-based, conservation, and commerce to perform cluster analysis, benchmark analysis, and assessment on the competitive situation, and further develop appropriate subjective ecotourism mechanisms for indigenous peoples. Multidimensional Scaling and cluster analysis showed that, from the perspective of Atayal people, the community empowerment and subjectivity of “Indigenous Culture Interpretation” were better than other types of ecotourism.
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