Stuttgart / Ludwigsburg Applied soft measures for a sustainable freight transport demand management

to public transport in passenger traffic, goods transport C-LIEGE measure mix also has to contribute to that goal. This is to be com- bined with environmentally sound solutions. With inner Freight Quality Partnership (FQP) Stuttgart in a narrow valley, there is a special emphasis Local Freight Development Plan (LFDP) on the last mile. As for Ludwigsburg, there is also a Electric vehicle goods delivery / van sharing general interest to promote electromobility. Planning of a location of new lorry refuelling station © Andri Peter / pixelio.de Ad-hoc routes for freight traffic Stuttgart / Ludwigsburg City Logistics Manager (CLM) Barriers and drivers Country: Germany The Freight Quality Partnership has been established 2 2 Area: 207 km / 43 km for Stuttgart. As an immediate C-LIEGE result, a Round Generally, beyond financial barriers, a main problem Population: 580,000 / 85,000 Table for neighbouring Ludwigsburg continues to meet is the diversity of logistics chains which is not obvious www.stuttgart.de / www.ludwigsburg.de and may develop into a local Freight Quality Partner- when just seeing transport problems. This makes it ship. As a result of C-LIEGE work, KLOK (C-LIEGE difficult to promote measures in a way that they can be Pilot Site Manager: partner) is asked by Stuttgart Region to set up a region- operationally handled in a city. Lena Hörter al Round Table.The Local Freight Development Plan is Officer for Europe and Energy nearing completion for Ludwigsburg. As a direct result There must be a driver behind the FQP who, with the Stadt Ludwigsburg of the C-LIEGE activities, KLOK is asked by Stuttgart backing of some key actors, prepares topics that can [email protected] Region to prepare for a regional Freight Development turn into measures. To our understanding, in medium to +49 7141 910 3461 Plan, which is the intention behind the new regional long term this can only be the City Logistics Manager. Round Table. The City Logistics Manager has been de- manded by the Stuttgart Freight Quality Partnership and Another key factor will be that the FQP must not de- City Logistics Manager: in principle been approved by the Municipal Assembly. velop into one commercial logistics consortium but must Götz Bopp The Ludwigsburg Round Table as well as the Ludwigs- work on projects which are open and of interest even for (organizing the process to install the manager) burg administration work towards installing the role of a competing companies. Officer for goods transport affairs City Logistics Manager. Stuttgart Region Chamber of Commerce [email protected] +49 711 2005 1240 Lessons for the replication in other cities Objectives The sole responsibility for the content of this factsheet lies with It took a long time for the topic of urban goods mobil- the authors. It does not necessarily reflect the opinion of the There is a basic objective to prevent the traffic from ity to be accepted on communal level beyond pure European Union. Neither the EACI nor the European Com- mission are responsible for any use that may be made of the serious congestion. Besides the shift from private cars transport questions. This also means that installation of information contained therein.

Co-funded by the Intelligent Energy Europe Programme of the European Union 1 Reduction of 12,825 travelled freight km

Freight Quality Partnership: The Freight Quality Partnership in Stuttgart / Lud- wigsburg is composed of: regional and local administrations (departments / Impact of the measure mix in the local pilot area in agencies for traffic and urban planning, logistics, 2013 traffic telematics, waste management, sustain- able mobility, environment, civil engineering) associations (chambers of commerce, transport 100 -10.4 % and logistics, trade, retail and industry) Optimizing goods delivery for big downtown open air -16.7 % -16.6 % research facilities and events will be an issue for the City Logistics Manager 80 logistics operators. 60 measures is much slower than what would be technical- ly possible. But once accepted, round tables and freight “C-LIEGE makes it easier 40 for us to work on sustainable development plans were started on several levels even within Stuttgart Region. urban logistics. Soft measure 20 success stories from other cities are convincing, and The word “City Logistics” in Germany is strongly asso- after C-LIEGE after C-LIEGE after C-LIEGE 0 help us to cope with old-fash- ciated with the single idea of joint last mile delivery by competing logistics operators, which has failed before in Pollutant Fossil fuel Freight ioned attitudes" emissions consumption operating costs Stuttgart. In reality, the work of that position is far more Olaf Dienelt, diverse. It is thus being called “Wirtschaftsverkehrs- Ludwigsburg city department beauftragter” in the Stuttgart context, which has helped Impact of the measure mix in the local pilot area in Europe & Energy greatly towards a positive understanding of the role. 2013

Co-funded by the Intelligent Energy Europe Programme of the European Union 2