MEDIA RELEASE Zurich, June 13, 2019

BOOK by to launch in Zurich in July

• Three different membership models at rates starting at CHF 1’900

• Minimum term of one month, unlimited number of Cadillac Europe Boulevard Lilienthal 6, changes, no mileage limitation CH-8152 Glattpark (Opfikon), Schweiz • Choice of seven models from Cadillac and range • Personal vehicle handover by concierge service

Following its successful launch in Munich last year, Cadillac is now offering its unique BOOK by Cadillac mobility service in the Greater Zurich Area as well. The program will be available within a 35-kilometer radius around Zurich, also encompassing, for instance, Pfäffikon, Zug, Baden and Winterthur. The Zurich region is the second european location where customers will be able to drive Cadillac and Chevrolet under a subscription-based model. Following completion of the pilot phase, the service will be available to interested parties in July.

Three membership models – maximum flexibility

BOOK by Cadillac features three membership models. Participants who prefer to subscribe to BOOK by Cadillac on a monthly basis will pay CHF 2’100 for the service. For a three-month subscription, the price will drop to a monthly flat rate of CHF 2’000 and for a six-month membership to CHF 1,900 per month.

Other key details:

• Access to a total of seven vehicles from the Cadillac model range and Chevrolet performance cars. • Choice between all models starting with the Cadillac XT5 crossover, the CT6 large sedan, the Escalade luxury SUV, the ATS- V and CTS-V high-performance models peaking to the Camaro and Corvette, all in top trim. • The vehicles will be delivered by specially trained concierges according to the subscribers’ wishes, for instance to their home or office, or to the airport. • No other costs for maintenance, insurance, taxes; summer/winter tires and toll sticker for and Austria are included. • Unlimited vehicle exchanges and mileage. • Convenient web app-based advance booking using a smartphone, or online.

Interested parties can register at www.bookbycadillac.ch and sign up for the service.

In Zurich, Cadillac Europe cooperates with SENAG Automobile AG that handles all operational aspects.

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CADILLAC MEDIA CONTACT

René Kreis Head of Public Relations Cadillac & Chevrolet Performance Cars Europe Phone: +41 44 828 27 81 Mobile: +41 79 888 1448 [email protected]

ABOUT CADILLAC

Cadillac has been a leading premium automobile brand since 1902. Thanks to a growing product portfolio with unmistakable design and innovative technologies, the brand is now growing worldwide. The European product range includes the ATS-V and CTS-V high performance sedans, the CT6 full-size premium sedan, the XT5 premium crossover and the Escalade, a full-size premium SUV. Further information about Cadillac can be found at www.cadillaceurope.com/. For more information, images and videos, please visit Cadillac’s media website at media.cadillaceurope.com

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