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201204 DCMM Interpretive Strategy

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201204 DCMM Interpretive Strategy DOOR COUNTY MARITIME MUSEUM JIM KRESS MARITIME LIGHTHOUSE TOWER INTERPRETIVE PLAN | ART DIRECTION | DESIGN DEVELOPMENT 1 Source: Door County Maritime Museum DECEMBER 4, 2020 TABLE OF CONTENTS Part 1: Project Background About Door County Maritime Museum ............................................................................................................................................................1.1 Project Phases & Schedule .........................................................................................................................................................................................1.2 Part 2: Interpretive Plan Interpretation & Interpretive Planning ..............................................................................................................................................................2.1 Planning Domains ................................................................................................................................................................................................................2.3 Understanding Visitors .............................................................................................................................................................................................2.4 Identifying Outcomes .......................................................................................................................................................................................................2.12 Mapping the Visitor Experience ...........................................................................................................................................................................2.14 Creating Content ..............................................................................................................................................................................................................2.21 Authentic Voices Thread ..................................................................................................................................................................................... 2.24 Just for Kids Thread ................................................................................................................................................................................................. 2.25 Floor 1: Maritime Theater ................................................................................................................................................................................................2.27 Sturgeon Bay Canal Station Lighthouse and U.S. Coast Guard Station taken from the bay. In the background, at the end of the pier, is the North Pier Light. | Source: University of Wisconsin Archive Floor 10: Tower View .........................................................................................................................................................................................................2.30 Floor 9: Our Rocky Peninsula ..........................................................................................................................................................................................2.33 DOOR COUNTY MARITIME MUSEUM TABLE OF CONTENTS Floor 8: People of the Water .........................................................................................................................................................................................2.35 Floor 7: Navigating These Waters ...............................................................................................................................................................................2.40 Floor 6: Maritime Commerce ......................................................................................................................................................................................2.43 Floor 5: Shipbuilding .................................................................................................................................................................................................2.49 Floor 4: Recreational Boating .....................................................................................................................................................................................2.53 Floor 3: Life Underwater ..................................................................................................................................................................................... 2.58 Floor 2: Shipwrecks ................................................................................................................................................................................................. 2.61 Floor 1: Stewards of the Door Peninsula .....................................................................................................................................................2.64 Defining Design Principles ................................................................................................................................................................................................2.65 Part 3: Art Direction Design Study 1 ..................................................................................................................................................................................................................3.1 Design Study 2 ..................................................................................................................................................................................................................3.7 Part 4: Design Development 1 Wilfred Sykes at Sturgeon Bay shipyard | Source: University of Wisconsin Archive Proposed Lobby Element ..................................................................................................................................................................................................4.1 Museum Store Plan ....................................................................................................................................................................................................4.3 DOOR COUNTY MARITIME MUSEUM Source: University of Wisconsin Archive PART 1 PROJECT BACKGROUND DOOR COUNTY MARITIME MUSEUM DOOR COUNTY MARITIME MUSEUM “The Door County Maritime Museum and Lighthouse Preservation Society, Inc. preserves Great Lakes maritime history, primarily focusing on Door County, Wisconsin, and provides interpretive and educational opportunities for current and future generations.” – Mission Statement Since 1969, the Door County Maritime Museum (DCMM) has educated and entertained more than a million visitors while working to preserve and celebrate the rich maritime history of Door County and the Great Lakes. The museum operates three locations including the Door County Maritime Museum along the working waterfront in Sturgeon Bay, the iconic 150-year-old Cana Island Lighthouse in Baileys Harbor, and the Death’s Door Maritime Museum in Gills Rock. As one of Wisconsin’s top tourist destinations, attracting more than 65,000 visitors annually, DCMM serves as a cultural and educational resource for all 72 counties in Wisconsin. An 18-member board of directors governs DCMM, and the museum maintains a full-time, year-round staff of 12. During the busy summer season, the museum typically hires an additional 10 part-time staffers. The museum has more than 50 active volunteers including docents, office assistants, and event volunteers. More than 700 individuals, businesses, and families are members of the museum including 130 lifetime members. The museum is currently expanding its main location in Sturgeon Bay with the landmark 10-story Jim Kress Maritime Lighthouse Tower, scheduled for completion in 2022. When completed, the new Maritime Lighthouse Tower will enable DCMM to better share the important maritime culture and North Pierhead Light | Source: University of Wisconsin Archive heritage of our community with a wider audience. DOOR COUNTY MARITIME MUSEUM PAGE 1.1 PROJECT PHASES The 10-story Jim Kress Maritime Lighthouse Tower will be completed in four phases with opening dates set for Phase 1 in May 2021, Phase 2 in October 2021, and Phase 3 in May 2022. Phase 0 of the project is designed to clearly define goals for the visitor experience across the whole museum, as well as content, collections, and design approaches that support these goals. In addition, Phase 0 will provide initial designs for all 10 floors of the Maritime Lighthouse Tower. Phase 1 Phase 2 Phase 3 Phase 0 Design Development 2 & 3 Design Development 2 & 3 Design Development 2 & 3 Planning & Design Workshop Final Design Final Design Final Design Design Development I Fabrication Fabrication Fabrication Installation Installation Installation (Whole Museum) (Floors 1, 2, 10) (Floors 3, 5, 7, 9) (Floors 4, 6, 8) DOOR COUNTY MARITIME MUSEUM PAGE 1.2 PROJECT SCHEDULE PHASES 10/20 11/20 12/20 01/21 02/21 03/21 04/21 05/21 06/21 07/21 08/21 09/21 10/21 11/21 12/21 01/22 02/22 Ph 0: Contracting Ph 0: Planning & Design Workshop Ph 0: DD1 (Whole Museum) Ph 1: DD2 (Floors 1,2,10) Ph 1: DD3 (Floors 1, 2, 10) Ph 1: Final Design (Floors 1, 2, 10) Ph 1: Fabrication (Floors 1, 2, 10) Ph 1: Installation (Floors 1, 2, 10) Ph 2: DD2 (Floors 3, 5, 7, 9) Ph 2: DD3 (Floors 3, 5, 7, 9) Ph 2: Final Design (Floors 3, 5, 7, 9) Ph 2: Fabrication (Floors 3, 5, 7, 9) Ph 2: Installation (Floors 3, 5, 7, 9) Ph 3: DD2 (Floors 4,
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