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The Challenge QUEST for CONVERGENCE

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The Challenge QUEST for CONVERGENCE CASE STUDY Incentive Travel QUEST FOR CONVERGENCE “What a trip, what a great reward, roll on the next one” The Challenge Our IT client were looking for a creative and innovative way to: Drive engagement Boost sales Increase brand awareness Encourage loyalty Recognise and appreciate partners for their performance They required an incentive platform with an end of programme trip to a destination that created a ‘wow factor’ and provided a once in lifetime experience, generating lifelong memories associated with the brand. The Concept ...“to create engagement, awareness and excitement within the reseller community... We designed an online incentive programme called Quest for Convergence, with a ‘futuristic’ theme, to create engagement, awareness and excitement within the reseller community. The partners were incentivised to drive sales with the aim of gaining a place on the end of programme trip. The winners would be those that were in first place on each of the leader boards. Each of the four winners were able to bring a partner or colleague. The top performing Partner Business Managers were also entitled to gain a place on the trip. Tokyo was chosen as the incentive trip destination as it was the epitome of the ‘futuristic’ theme. A giant cosmopolitan metropolis of high-speed technology, innovation and ultramodern neon-lit skyscrapers, juxtaposed against the cultural temples, shrines and traditions. The Experience The itinerary was compiled with a mixture of Japanese traditions and modern day phenomenon’s, ensuring the winners experienced the city at its best. Guests stayed at the 5* Park Hyatt, which was located on the top 14 floors of Shinjuku Park Tower. The luxury rooms overlooked Tokyo and the Kanto Plain all the way to Mount Fuji. Day 1 – Arrivals Day • Lake Ashi cruise on a beautiful boat • Lunch at Bert Vois at Yamano Hotel • Tokyo SkyTree Visit – the world’s highest, freestanding • Komagatake Ropeway cable car experience with beautiful broadcasting tower with breath-taking views over the city views of Lake Ashi and Mount Fuji • Lunch at Hananomai, a sumo wrestling themed restaurant • Bullet train back to Tokyo • Visit to the Sensoji Temple (Tokyo’s oldest temple) in • Italian Dinner at Roppongi Hills Club – an exclusive private Asakusa and shopping at Nakamise arcade members club, not available to book for the general public • Dinner at New York Grill – The bar and restaurant featured • Drinks at the Star Bar at Roppongi Hills Club in the film ‘Lost in Translation’ • Traditional Tokyo night at Ebisu-Yokocho Day 2 Day 4 • Tour of Meiji Shrine followed by shopping in the famous • Sushi Lesson followed by lunch Takeshita Street (Harajuku) • Visit to Tsukiji Fish Market • Robot building activity followed by Robot Penalty Shoot • Shopping in Ginza Out at Space Bridd Akihabara • Dinner at Mon Cher Ton Ton Teppanyaki Restaurant • Drinks at an Akihabara Maid Café • Shinjuku Robot Show • Dinner at Fishbank Tokyo • VIP Entry to Ele Tokyo nightclub Day 5 • Depart for flight back to UK Day 3 • Bullet Train to Odawara. Transfer to Hakone, part of the Fuji-Hakone- Izu National Park Sumo Wrestling Ebisu-Yokocho The group had an exclusive demonstration from sumo wrestling Ebisu is a fashionable district, a glaring neon sign unexpectedly students with a couple of the group taking part in a wrestle signals the narrow entrance to Ebisu Yokocho. The long alley with them. They also ate the typical lunch of a sumo wrestler is lined with compact akachochin taverns, all crammed with a – chicken and vegetables in a broth, which they cooked lively crowd. Each of the taverns is unique, so we bar-hopped to themselves on a small gas stove at the table. make sure we could enjoy several of them. Robot Football Shinjuku Robot Show When guests arrived, they were split into teams . Each team were Tokyo is renowned for its innovation and technology, so a visit provided with a half built robot. An instructor walked the teams to a robot show was imperative. This extravaganza involves lots through the building of their robot – this involved attaching of singing, dancing, performances and numerous, zany robots arms, legs and body along with the electronics to make it move. of all shapes and sizes; from a full sized chrome unicorn to a Once built, the teams were given the opportunity to practice the T-Rex with LED eyes! Each is paraded around the perimeter of different moves that the robot could do before participating in the arena accompanied to music with the addition of female the penalty shoot-out. dancers. The group got into the spirit of the evening by wearing head boppers, glow sticks, masks and UV lipstick to wear at the Akihabara Maid Café show. A must-see experience on any trip to Tokyo, so a natural choice With these lifelong memories, from unique experiences in an for our incentive winners. A Main Café is where waitresses extraordinary city, partners returned to the office motivated to dressed in main costumes act as servants and treat customers sell even more HP products. The buzz and excitement filtered as masters and mistresses. The maids enthusiastically welcomed through to colleagues, encouraging them to take part in the the group pouring them special cocktails whilst making wishes next incentive and improve their performance. and singing songs, interacting with the group and even performed songs and danced for them. Results We asked the Client to score the trip: How How Did the well do you would programme feel the programme/ you rate the 100% achieve the event has helped you success of the of incentive desired achieve your business programme/event winners rated results? objectives? overall? the trip 5/5 5/5 5/5 5/5 The winners were asked: if you could describe the trip in one word, what would it be? Amazing Outstanding Wow!Just wow! Wacky Breath-taking Magical Prodigious Memorable “What a trip! I’m so glad I took part in this incentive, what a great reward. It was spot on from start to finish. Roll on the next one!” Entertainment Delegate reg Logistics “150%! This was hands down the best planned, run and executed event I’ve ever been on.” Venue sourcing Accommodation Transport & “The entire experience was incredible!” booking travel “I have been on a number of events like this, and this has been the best organised event by far. So much fun!” Onsite Supplier Event management sourcing management support “The itinerary was excellent, the balance was perfect.” “This is a trip I will never forget and has provided some amazing memories.” www.crworldwide.com [email protected] 0370 405 2020.
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