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BMW Group. Passion for Innovation BMW Technology Office, Palo Alto DLR/AS Innovation at the BMW Group. 05/17/05 The Technology Office Palo Alto. Dr.-Ing. J. Stilla Head of Technology Office Palo Alto BMW Group 1. Ehemaligen-Treffen, DLR / AS 17. Juni, 2005 BMW Technology Office, Palo Alto DLR/AS Dr.-Ing. Joachim Stilla. 05/17/05 Page 2 Stationen bis heute. 1991 Diplom Maschinenbau / TU Braunschweig 91- 96 DLR / Institut fuer Entwurfsaerodynamik, Braunschweig Jungwissenschaftler Laminar/Turbulente Transition im Ueber-/Hyperschall 1996 Promotion zum Dr.-Ing / TH Karlsruhe 96 – 99 BMW Rolls-Royce GmbH, Dahlewitz Entwicklungs-/Projektingenieur Aerodynamik Triebwerksgondel, Sekundaerluftsystem 99 – 02 BMW Group, Muenchen Gruppenleiter CAx-Methoden, Augmented/Virtual Reality 02 - heute BMW Group, Palo Alto / USA Leiter Technology Office Palo Alto BMW Technology Office, Palo Alto DLR/AS BMW History. 05/17/05 Page 3 1916 Aircraft Engines 1923 The first Motorcycle 1929 The first Car BMW Technology Office, Palo Alto DLR/AS BMW Group Today. 05/17/05 Page 4 2004 - Another Sales Record. Vehicles sold 1,208,732 +9.4% BMW 1,023,583 +10.3% MINI 184,357 +4.5% Rolls-Royce 792 +164% Revenue 44,335 Million Euro + 6.8% Workforce 105,972 +1,6% BMW Technology Office, Palo Alto DLR/AS Innovation Culture. 05/17/05 Page 5 BMW 3 Series Sports Wagon. Parallel to the structured process non-official projects have been successfully completed. BMW Technology Office, Palo Alto DLR/AS Innovation Management Process. 05/17/05 Page 6 A Systematic but Flexible Approach. InnovationInnovation Innovation Innovation ResearchResearch Portfolio Transfer Management Global technology Innovation Definition of scouting councils vehicle USPs Trend analysis Evaluation and Identification of selection innovations Coverage of external ready for series and internal invention Resource development sources allocation Placement in Monitoring and vehicle projects reporting Annual process Innovation fields Innovation concepts BMW Technology Office, Palo Alto DLR/AS Innovation Management Process. 05/17/05 Page 7 Innovation Research. InnovationInnovation Innovation Innovation ResearchResearch Portfolio Transfer Management Global technology Innovation Definition of scouting councils vehicle USPs Trend analysis Evaluation and Identification of selection innovations Coverage of external ready for series and internal invention Resource development sources allocation Buy-in of vehicle Monitoring and projects reporting Annual process Innovation fields Innovation concepts BMW Technology Office, Palo Alto DLR/AS Innovation Management. 05/17/05 Page 8 Global Teamwork for Creating the Best Ideas. BMW Group Car IT BMW Group Research and Innovation Centre (FIZ) BMW M BMW Motorrad BMW Motorsport BMW Group Research & Technology BMW Group / Germany / Munich BMW Motoren GmbH Steyr BMW Group Designworks / USA Engineering and Emission Test Center BMW Group Technology Office BMW Group Technology Office Palo Alto Tokyo Technology Network / Scouting: USA, Europa, Japan BMW Technology Office, Palo Alto CIT - BMW Group Innovation on the West Coast. DLR/AS 05/17/05 Page 9 An Affiliation of Three BMW Group Partners. BMW Technology Office Palo Alto Eureka Technology Scouting and Prototyping 555 Hamilton Avenue, Suite 300, Palo Alto, CA 94301 Sacramento BMW Engineering and SAN FRANCISCO Emission Test Center SAN JOSE Vehicle and System Evaluation 5900 Arcturus Avenue, Oxnard, CA 93033 Bakersfield Santa Barbara DesignworksUSA Creativity and Design 2201 Corporate Center Drive, LOS ANGELES Newbury Park, CA 91320 SAN DIEGO BMW Technology Office, Palo Alto Technology Office Palo Alto. DLR/AS 05/17/05 An Overview. 555 Hamilton Avenue Suite 300 / Palo Alto / CA 94301 BMW Technology Office, Palo Alto DLR/AS BMW Group Research and Technology. 05/17/05 Page 11 Locations. Liaison Office SC Munich, FIZ Liaison Office Tokyo Munich, Hanauer Straße 46 BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 12 Organization. •openedNov 98 • legal affiliation BMW of North America, LLC a subsidiary of the BMW (US) Holding Corp. • functional affiliation BMW Research and Technology GmbH / Munich a subsidiary of the BMW Group Head of Office reports to President of BMW Research and Technology • intercultural team of about 20 people BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 13 What is unique? • location – proximity to thousands of high-tech companies and creative design firms – proximity to unique universities and research institutions – easy access to networking and high-tech events – proximity to BMW Engineering Center in Oxnard and DesignWorks USA • benefits external corporate image – perception of engineering presence in an important market – visibility to press • culture: business and engineering culture, way of life – access to unique business culture – engineering culture is focused on innovation – way of life: early-adopters, diverse, tech-savvy, etc. •people – team members from diverse high-tech backgrounds – silicon valley’s culture attracts the right kind of people to the Technology Office BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 14 Mission Statement & Tasks. We explore, evaluate and transfer cutting edge technologies primarily from non-automotive US industries to our partners within the BMW Group. BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 15 Key Success Factors. Network Process People Communication & Skills BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 16 Key Success Factors. Network Process People Com - munication & Skills BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 17 Between the Worlds. BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 18 Between the Worlds. Locals Expatriates BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 19 Partner Network. Start-Ups Acellent, Symyx, … Established BMW-qualified Automotives Suppliers US OEMs, Delphi, … VC companies Research Labs Palo Alto SRI, JPL, Livermore, … Tech-Office Elite Universities BMW Group Stanford, UC Berkeley, … FIZ Munich Forschung&Technik GmbH Focus BMW of North America Engineering Center Oxnard Established DesignworksUSA, … No focus / Room for Improvement Non-Automotives Apple, Intel, SUN, Boeing, IDEO … Not adressed BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 20 Core Topics. • Advanced Electronic Devices • User Interface & Enabling Technologies •Communications • Consumer Electronics & Entertainment • Sensing Technologies • Energy Management Systems • Advanced Materials • Production Technologies BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 21 Communications (Vehicle Safety). I’m braking I need to (x,y,v,…) slow down! curve speed I need to 30 km/h slow down! Technology: Vehicle-to-vehicle and vehicle-to-infrastructure communication using DSRC (802.11p) technology Application: Vehicle safety enhancement, e.g. cooperative intersection collision avoidance, local danger warning etc. BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 22 Consumer Electronics & Entertainment. • Interface between Apple iPod MP3 player and BMW vehicles • Prototyped in Technology Office Palo Alto • Allows control of iPod playback from steering wheel and radio head unit • Currently available in the US as after sales product BMW Technology Office, Palo Alto DLR/AS Technology Office Palo Alto. 05/17/05 Page 23 Advanced Materials. Nano-Materials • Particles, surface structures, layer thickness on nanometer scale • innovative, new properties: non-reflective dirt-repellant high-strength reduced friction enhanced form stability enhanced scratch and wear resistance … non-reflective coating Nanocomposites Nano-particle enhanced plastics BMW Technology Office, Palo Alto DLR/AS Ausbildung von Nachwuchskraeften. 05/17/05 Page 24 Empfehlungen. Vertieftes Fachwissen aufbauen Anforderungen der Industrie im Blick behalten Firmenkultur beobachten (z.B. Airbus) Netzwerkaufbau (Kontakte in Industrie und Forschung) Fachgebiet/Abteilung nach 3 Jahren wechseln? BMW Technology Office, Palo Alto DLR/AS BMW Group. 05/17/05 Page 25 Passion for Innovation. Thank you for your attention!.
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