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Design Excellence for Public Transport Excellence

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Design Excellence for Public Transport Excellence DESIGN EXCELLENCE FOR PUBLIC TRANSPORT EXCELLENCE UITP PUBLICATION JUNE 2015 UITP 2015 © International Association of Public Transport, 2015 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without the written permission of the International Association of Public Transport. DESIGN EXCELLENCE FOR PUBLIC TRANSPORT EXCELLENCE FORWORD A better Public Transport world can be imagined through design, but it’s not obvious to know how to do good design. The word design carries positive perspectives but is often associated to some super- ficial aspects. The UITP Design & Culture platform has been working for more than 10 years, and it was time to express some messages to the professionals who would like to use design to enhance their strat- egies towards Public Transport excellence. Yo Kaminagai Honorary member of UITP Head of Design, Projects Management Department RATP, Paris France DESIGN EXCELLENCE FOR PUBLIC TRANSPORT EXCELLENCE INTRODUCTION The Design & Culture Platform, one of the UITP bodies, gathers various specialists responsible for design management functions in their own companies. These specialists cover diverse design disciplines such as graphic or product design and architecture or public art programs. Some work as in-house designers or architects, while others work managing outsourced designers, architects or artists. Regardless of their position, all of these specialists face similar challenges in their organisations, as their functions might not be completely understood. However, the importance of design is often mentioned in the corporate strategies. These situations result from common misunderstandings about design, not only in Public Transport, but typically when creative disciplines must collaborate with engineering-oriented or economic-oriented disciplines. It is first due to the multi- ple definitions associated with the word “design”, and especially because design is often reduced to aspects of image and aesthetics. Therefore, the positions of the creative disciplines participating in design processes vary between organisations; most of the companies haven’t defined an integrated and complete design management process in their methods and corporate culture. For these reasons, the Design & Culture platform proposes a readable document presenting why and how good design can instigate excellence in Public Transport. This document is composed of 4 chapters: DEFINITIONS ILLUSTRATED METHODS REFERENCES 1 2 OBJECTIVES 3 4 How to distin- The main design Some useful data guish the dier- The 5 strategic processes about design ent parameters objectives which can implemented in promotion commonly used be assigned to design, the companies. organisations, for design? illustrated by clear websites or examples, visual aids publications. and descriptive commentary. PAGE 2 PAGE 4 TO SATISFY THE CUSTOMER OPERATIONAL DESIGN IN PAGE 27 THE PROJECTS TO FEED THE MANAGEMENT PROCESS PAGE 10 CORPORATE IMAGE ADVANCED DESIGN IN THE PAGE 28 RESEARCH AND TO SERVE ECONOMIC INNOVATION PROCESS PAGE 14 PURPOSES PAGE 28 DESIGN MANAGEMENT TO INTERTWINE PAGE 18 PUBLIC TRANSPORT AND URBAN CULTURE PAGE 29 PAGE 23 TO FACILITATE INNOVATION 1 DESIGN EXCELLENCE FOR PUBLIC TRANSPORT EXCELLENCE 1. DEFINITIONS Media, magazines or TV programs often only apply design principles to the image or aesthetic aspects of a product. The historical applications, which appeared in the While shapes, colours or styles belong to the design processes, Twenties and Thirties, belonged to graphic and in reality, design also deals with functionalities, life cycle and product design domains: and even now a “design- production. A normal design project is based on a brief er”, when named only with this word, often presentation of the functional and image objectives, the means a graphic or a product designer. technical and economic constraints, and the production and maintenance contexts. Design was quickly extended to environments design after the Second World War, in relation to Hence, design encompasses three separate but intertwined architecture and interior architecture. entities, as developed in the APTA recommended practice titled “Why Design Matters for Transit”: In urban realms, environments design became public space design and urban landscape design, summarised as urban design. AESTHETICS AND IMAGE: Since the apparition of the digital world in the about the perception of the solutions late 20th century, graphic design has been FUNCTIONALITIES AND USES: updated and enhanced in information and inter- about how to use solutions action design. ECONOMY: 1 And more recently, global approaches for Public how to optimize making and maintenance. Transport can be taken over by services design. When the word “design” appeared around a century ago, the discipline was considered a phenomenon of the Applied Arts. Progressively, the relevant fields for design have increased, especially in the Public Transport sector: This short story about the evolution of design indicates its relevance to Public Transport. However, all these creative disci- plines must be utilised and correctly organised to create a real added value and not to generate delays and additional costs. Therefore some methods and processes can be recommended to help the companies, industries or authorities, which would like to incorporate design into their practices. Such methods and processes, which are essential to generate design excel- lence, constitute the design management domain. Inspired by American Public Transportation Association (APTA), 1 Recommended Practice “Why Design Matters for Transit” 2 DESIGN EXCELLENCE FOR PUBLIC TRANSPORT EXCELLENCE ILLUSTRATED OBJECTIVES TO SATISFY THE CUSTOMER 2. ILLUSTRATED OBJECTIVES Before presenting the framework which allows an easier implementation of design processes alongside 2.1 TO SATISFY THE CUSTOMER corporate and project management processes Design must be used to: (Chapter 3), it is necessary to highlight the strategic objectives for design in the urban public transport Create customer-oriented solutions: if the user experience field. There are 5 objectives, which have been identi- is considered as a driver for Public Transport, the only way fied through the experiences of those who have to sincerely create such solutions is to use good and func- already developed a good practice of managing tional design; design. Deliver a service for all: the accessibility objectives have more These 5 objectives for design are: recently been embedded in the Universal Design recommenda- tions, which are normally integrated in the design briefs given to To satisfy the customer the designers and the architects; Ensure security and safety: in a design brief, dealing with To feed the corporate image functional and symbolic objectives for a solution (e.g. a sign, a To serve economic purposes product, a space, a system), security and safety belong to the core specifications in all the cases. To intertwine Public Transport and urban culture Here are some good examples of cases illustrating how serving To facilitate innovation and caring for the customers by excellent design helps to deliver outstanding Public Transport solutions: MUNICH Subject: New metro rolling stock Matter: High class interior (materials, shapes, lighting) Network: MVG © Thomas Hosemann for SWM/MVG © Thomas Hosemann for SWM/MVG 3 DESIGN EXCELLENCE FOR PUBLIC TRANSPORT EXCELLENCE ILLUSTRATED OBJECTIVES TO SATISFY THE CUSTOMER The Munich latest metro rolling stock class C2, designed for the MVG company in 2011 by Alex- ander Neumeister's N+P design agency, received several design awards. Its outstanding quality comes from the expressive exterior, observable upon its arrival at station platforms, and its very comfortable interiors (seats layout, lighting ...) for passengers. © Thomas Hosemann for SWM/MVG In 2014, most of the public facili- ties of the MTR new extension stations were carefully redesigned to streamline its services, creating a more friendly and attractive feeling for the passengers. The HONG-KONG new Ticket vending machine espe- cially exhibits this: its components Subject: New ticket vending machines are ergonomically located, the Matter: A completely new graphics are carefully sized, the ergonomically designed TVM global shape is original, and the Network: HK MTR machine itself is mostly integrated © YK into the wall. Braille writing is also included on the surface. © YK © YK 4 4 DESIGN EXCELLENCE FOR PUBLIC TRANSPORT EXCELLENCE ILLUSTRATED OBJECTIVES TO SATISFY THE CUSTOMER In the Tokyo metro network, TOKYO each line has its own color like most networks throughout the Subject: Metro lines color identity world, but as a tradition the line Matter: Lines colors systematically used color is even on the carriages as on trains, maps, signage a "line brand" sign. For the Network: Tokyo Metro + Toei passengers it allows an instinc- tive recognition and reassur- ance in case of uncertainty, when travelling in one of the most complex and dense metropolis networks in the world. © Toshinori baba © RSA © Yaguchi © Hahifuheho FUKUOKA Subject: Hakata station renewal Matter: Universal design applied in architecture Network: JR Kyushu © Sadamura © Sadamura Hakata, the terminus of the western Shin- kansen line starting from Tokyo is not a city. It is the name of the main station of Fukuo- ka, in the Kyushu island, a very important station which has been completely refur- bished. The architectural project was designed by Toshimitsu Sadamura, who applied the principles
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