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Cornwall House 31 Lionel Street Birmingham B3 1AP 0121Cornwall 289 4315 House [email protected] Lionel Street www.PrincipleEstate.co.ukBirmingham B3 1AP @PrincipleEM 0121 289 4315 [email protected] www.PrincipleEstate.co.uk @PrincipleEM Welcome to a review of Principle’s first year Brettfirst Williams 12 A big hello to all our clients, partners, professional contacts and BSc months(Hons) customers. FRICS FIRPM I amWelcome delighted to be a reviewsending our of firstPrinciple’s newsletter first out yearto you Managing all today. And I’m pretty amazed that our new business is 12 Director A big hell to all our clients, partners, professional contacts and 3,500 units months old already! customers. first 12 Our first two property developments came into management in months lateWe May are delighted2018, and to bePrinciple sending was our thenfirst newsletter properly outup andto you running all today. 100 fromAnd 1 I’m June pretty last amazed year when that our Joe new joined business me, withis 12 monthsIan then old coming already! developments onboard in October. Our first two property developments came into management in late 3,500 units OtherMay 2018,key personnel and Principle we’ve was thentaken properly on in our up andfirst running year include from 1st June executivelast year when assistant Joe joined Belinda, me, withcustomer Ian then services coming onboardmanager in October. 20 counties Michelle and senior property manager Dani. With our back- Other key personnel we’ve taken on in our first year include executive 100 officeassistant support Belinda, and customer consultants, services we managerhave recruited Michelle staff and at seniorrate ofproperty one person manager, per month, Dani. With and our we’re back still-office recruiting. support and consultants, developments Wewe have have arecruited great, enthusiastic at a rate of oneteam person looking per aftermonth, over and 100we’re still 11 staff developmentsrecruiting. and are approaching our next milestone of 3,500 20 counties units.We We’rehave alla determinedgreat, enthusiastic to make team sure welooking can deliverafter anover 100 outstandingdevelopments customer and are servicesapproaching every our day. next milestone of 3,500 units. 5 consultants I wouldWe’re likeall determined to thank all to of make our clients sure we who can have deliver instructed an outstanding us customer services every day. over the last year and continue to find new developments for 11 staff usWe to wouldmanage. like We to thank really all do our appreciate clients who it. have instructed us over the residential Here’slast year to theand nextcontinue 12 months!to find new developments for us to manage. We management really do appreciate it. Here’s to the next 12 months! 5 consultants commercial Brett Williams BSc (Hons) FRICS FIRPM management Managing Director PrinicplePrinicple Estate Estate Management Management is is a atrading trading name name of of Principle Principle Estate Estate Management Management LLP LLP (Registered (Registered in in England England OC420067) OC420067) atat thethe aboveabove addressaddress. RegulatedRegulated by RICS by RICS It’s the principles that Principle is committed to that made the first year such a great one It was just over a year ago in May 2018 that “We will be offering director level input into all Principle Estate Management opened for developments, and honesty, professionalism, business at Cornwall House in Lionel Street, customer care and staff development will be our Birmingham. watchwords.” In its first year, Principle is already established Looking back at the launch today, Brett said: “I’m as the UK’s fastest growing residential estate thrilled at how the business has quickly taken management business, with a growing portfolio off, am delighted at how the size of our portfolio of properties for clients all across England. has grown beyond all expectations after just one From its West Midlands base, Principle has year, and am very proud of the team we have spread its wings to take in appointments in quickly built within Principle. London, the south east, south west, south and “But most of all I’m energised by how closely north of England. we’ve kept to the crucial principles that were the From a standing start, the business manages a foundations of Principle when the company was portfolio approaching 3,500 units on over 100 formed in early 2018. developments across the country, with many “Principle is committed to being a customer- more in the pipeline. focused managing agent that provides a This fast expansion has been made possible, in transparent service to the highest standards. part, by the decision to invest heavily from day “The company is led by experienced Chartered one in technology in order to automate routine Surveyors and property professionals. It was processes and some of the more mundane born out of a passion for ‘doing it right’ through administration, freeing up staff to communicate a director-led but friendly approach, combined with clients on a daily basis and this investment with robust systems that maximise efficiency. continues. “This means that Principle provides a service But it’s also down to the fact that Principle that we believe is the aspirational standard for was a new business only in name and the team other agents across the UK.” have many decades of experience in residential Referring to Principle’s future plans, Mr Williams property management between them. added: “As long as we stick to our principles and Brett himself has managed some of the highest continue to deliver outstanding service to all our profile developments in the Midlands and across clients, I’m confident our business will carry on the UK, and he confidently laid out his plans its impressive growth.” when the company began operations. Speaking 12 months ago, he said: “Our focus will be on modern residential apartment developments and traditional blocks of flats, but we will also be managing mixed use developments with both residential and commercial occupiers and private residential housing estates. “Additionally, the firm will be managing portfolios of rented properties for selected investor clients. principle - noun: a fundamental truth or proposition that serves as the foundation for a system /ˈprɪnsɪp(ə)l/ of belief or behaviour or for a chain of reasoning. a rule or belief governing one’s behaviour. morally correct behaviour and attitudes. Principle personnel Brett Williams, managing Ian Smallman, director and Daniel Lannon, property director shareholder assistant Brett is a Chartered Surveyor Ian is a Member of IRPM Daniel has joined Principle’s and has a degree in Estate (Institute of Residential Property expanding customer services Management. He’s also a Management) and sits on the department as a property past chairman of ARMA Leasehold Working Group. The key objective assistant. He had previously been working in (the Association of Residential Managing of the IRPM is to raise standards across the the retail sector after graduating with a 2:1 Agents), and a fellow of IRPM (the Institute of sector together with providing individuals with honours degree in 2015. His retail experience Residential Property Management). an independent professional qualification. and IT skills made him stand out to provide He has previously sat on a Residential His main role as operations director sees him quality customer services. Management Working Group for RICS (the in charge of Principle’s property management Royal Institution of Chartered Surveyors). department. Paul Richardson, finance Brett insists on a hands-on involvement in Ian is a widely respected property professional manager property management, especially high value with many years’ experience in property Paul has over 20 years of properties and special projects. His focus on management. He focuses on key client experience in finance. He business development comes from over 25 relationships and directly manages a selection is an Associate Member of years of experience and a wealth of close of properties including our commercial multi- the Chartered Institute of Management contacts with freehold investors. occupied properties. Accountants and is responsible for overseeing the operation of all client accounts functions. He oversees the majority of non-management He also oversees Principle’s, training, work such as lease extensions on the standards and service levels ground rent portfolio, freehold ground rent Sam Boot, valuer – specialises investment deals and the selection of partners in valuations and negotiations Belinda Beasmore, executive for outsourced specialist work such as that on leasehold flats and houses assistant undertaken by building surveyors. for lease extensions and Belinda has a wide range of Most importantly, Brett runs the business freehold sales, acting for skills that come from 20 years strategy, governance, finance and promotion. freeholders and leaseholders. of experience in administration and marketing. She’s exceptional at Joe Jobson, director and maintaining Principle’s corporate relationships Angela Locke – property shareholder with clients, customers and suppliers. She is inspector Joe is a Chartered Surveyor head of social media and marketing too. Angela joined Principle with with a degree in Estate a background of working for Cluttons and Leaders. She Management. He’s a member Michelle Cox, customer undertakes routine planned site inspections of IRPM and has applied to become what’s services manager known as a RICS’ APC Assessor (APC stands for our London & South portfolio of Michelle is an associate of for assessment of professional competence). properties, reporting back into the office using IRPM has more than ten years the site survey app. Angela is also available Joe has a complete understanding of how of extensive experience in the to meet contractors and residents on site to well-planned property management can property sector. She has worked in a variety of ensure good communications and prompt greatly enhance the value of any new build roles including from lettings assistant to senior maintenance.

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