Abarth World 5
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ABARTH NEWS & ABARTH CATALOGUE N° WORLD 0 2011 IT’S ALL ABOUT THE SCORPION EDITORIAL THE ABARTH WORLD 5 NEWS KEEP IN TOUCH WITH THE ABARTH WORLD 7 THE SCORPION TALES OUR LONG HERITAGE TRADITION 11 RACING WHAT’S HAPPENING ON THE TRACK 15 A WORLD OF CHECK OUT THE ABARTH CATALOGUE 23 ABARTH 500 29 ABARTH 500C 36 ABARTH 695 TRIBUTO FERRARI 38 CARS & SPECIFICATIONS 38 CONVERSION KIT 40 ACCESSORIES 42 MERCHANDISING Download the application to read the QR codes search them in the magazine and access to the Abarth video contents A WORLD OF PERFORMANCE SINCE 1949 ABARTHWORLD.COM 2 3 These were the words used by Carlo Abarth in the 1950’s to celebrate his company’s first 5 years, in the editorial of the first ever Abarth&C. catalogue/magazine. EDITORIAL 4 5 THE ABARTH WORLD The opening words by Carlo Abarth say it all. This is our world, it is our work, but above all it is our passion. Those few lines, written back in the 1950’s to introduce the cars produced by the newly founded Abarth&C, are both a starting point and a milestone for the future as we go about our everyday activity. A starting point, because they perfectly capture one man’s ingenious idea, the creative spark, the intuition without which nothing would have been possible. And a milestone for the future, because they lay out before us a journey marked by challenges, adrenaline, and competition. It is therefore in this perspective that we are proud to present you the trial issue of the new Abarth World. A publishing project concerning performance&prestazioni, a preferential channel that collects ideas, suggestions and proposals, tells stories, presents novelties and previews all over the world. But in particular a way to share the great passion that has always united us under the symbol of the scorpion. Have fun and enjoy it! A WORLD OF PERFORMANCE SINCE 1949 Antonino Labate Abarth&C Torino 2011 NEWS 6 7 ABARTH SHOTS KEEP IN TOUCH WITH THE ABARTH WORLD SACS + ABARTH 695 TRIBUTO FERRARI A new tender for those who want to sail free in The Racing red body is enhanced through the search for style and performance. It is produced in ‘Abarth Ferrari Tribute’ logos on the sides. a limited edition in the Abarth 695 Tributo Ferrari The ‘carbon look’ boards – combined with the colours: Racing red, Modena yellow, Abu Dhabi special ‘body’ – cover the dashboard, while the blue and titanium grey. ‘Sacs – Abarth 695 Ferrari seats feature the red Abarth-typical stitching. It is Tribute’ is the ideal solution to transfer quickly and so aggressive that you may define it as a sea kart, conveniently from the boat to the smallest bays or able to exceed 40 knots and to steer as tight as to the docks of the small ports. It is perfect for a PWC and furthermore it has a strong water- those who already have large yachts and do not jet propelled 104 horsepower engine. A nautical want to give up their style and sport life during tribute to the ‘small horse’ that only Abarth and short transfers, but it could also be the entry level Sacs could come up with. of an ambitious yachtsman. NEWS 8 9 ABARTH ABARTH 24H ABARTH 150K ABARTH WEB STORE IPHONE APP FACEBOOK FANS NITRO The most recent Abarth application for iPhone We went online only Pure adrenaline, the taste for a challenge, the has been presented at the Frankfurt Motor Show two years ago, and continuous pursuit of outstanding performance. as a preview. It is called ‘Abarth24h’ and can be the number of fans is That’s what Abarth and Nitro share, and that’s what downloaded for free by Itunes from September already staggering! makes two such different worlds (Snowboarding 13th, 2011 onwards. The first available function 150,000 fans have and Rallying) so similar: they have the same spirit. is the ‘Abarth Community’: an interactive and clicked ‘LIKE’ on our We are pleased to announce the new partnership There is a surprise in steadily updated reference for the digital fans of Facebook page. between Nitro+Abarth, resulting in a new line of store for Abarth lovers. the Scorpion and an aggregator of all physical and And the numbers are boards – the ‘Nitro powered by Abarth’ series. September will see virtual brand initiatives. With this function its fans growing all the time! The snowboards will be available at Nitro retailers the official launch of can be updated on the initiatives and events on To thank you all for from September 2011 and have some truly our online virtual store, schedule, invite their friends, sign up and check this incredible vote of awesome technical features: a poplar wood core where all products, in at the events: all of that can be shared on confidence, exclusively (offering the perfect blend of strength, stability and accessories and official Facebook, of course! for you, we have flexibility), bi-lite laminates, dual degressive sidecuts, Abarth merchandising developed YOUR profile tips and a special Iso Nano Highspeed will be available to But on top of that ‘Abarth24h’ envisages a rich ABARTH FACE, a surface (for greater speed and durability). purchase. Are you ready development plan of new functions dedicated to fantastic app available www.nitro.it to fill your shopping your own Abarth, such as schedule features, car in both Italian and trolley? Register now on finder, car xray and much more, all available within English, giving you the www.abarthstore.com. the first four months 2012. chance to show the world your passion for the scorpion. What are you waiting ABARTH ABARTH for? Switch on your MOBILE WORLDWIDE webcam, take a photo of yourself in racing ABARTH SCHOOL OF RACING – Germany style (maybe even The Abarth School of Racing, the itinerant driving school dedicated to Abarth customers and fans in Germania, and not only, continues in 2011 on wearing the Abarth three major international race tracks: Hockenheimring, Salzburgring and Spa- virtual helmet) and share Francorchamps. Come to discover the driving techniques with our instructors it online! and race drivers. Take part in a professional Performance Training perfectly tailored towards Abarth car technology. You can attend in your own Abarth Say ‘cheese’! or you can rent one. Become an Abarth race driver for one day! The next and last date for this year’s Abarth School of Racing is the 17th of October (Spa-Francorchamps, Belgium). More info on www.abarth.de Did you know that the ABARTH at LUX 11 Meet Abarth at Lux 11, one of Berlin’s most stylish design hotels. Cruise Abarth site also has around Berlin-Mitte in an Abarth 500 and discover all the city has to offer in an optimised version your life-long favourite sports car, for a high performance driving experience for browsing on mobile in one Europe’s most lively capitals. phones? The address is: m.abarthworld.com Now that you know, why not pay us a visit on your smartphone? Enjoy! THE SCORPION TALES 10 11 DO YOU KNOW THIS MAN? PAST SUCCESSES PROVIDE THE ENERGY THAT ENABLES US TO REACH EVEN GREATER HEIGHTS TODAY. THE FIRST PART OF ‘ABARTH WORLD’ IS DEDICATED TO THE GLORIES OF THE PAST LACED WITH A HEALTHY DOSE OF TRIVIA AND ANECDOTES THAT HAVE MADE ABARTH AN UNFORGETTABLE NAME. PART 1 PART 2 Karl Abarth was born on the 15th of November So Karl Abarth shifted from two-wheels to 1908, in Austria, and since then something sidecars; he boosted the performances and in the world of racing has changed. fame of this vehicle, thanks also to his strong marketing abilities. Indeed he embarked on In 1928, Karl Abarth, who at the time was a seemingly impossible mission: challenging very young and worked at the Moto Thun and defeating the Orient Express on the factory as a mechanic, rode a motorbike to 1,372 km stretch between Ostend and Paris. replace an injured rider on the occasion of Karl Abarth scored one victory after another the qualification for the Austrian Motorcycle until once again a serious accident brought Grand Prix and got the best time twice, his sidecar adventure to an end; yet it was ahead of the best riders of that time. only the beginning of a long line of victories. During the Second World War Karl Abarth On the day of the race, Karl Abarth noticed moved to Italy obtaining citizenship in that his motorbike had been sabotaged and exchange of his sporting victories. He devoted decided to bring his cooperation with Moto himself to car engines and after an intense Thun to an end. His punchy and fearless and invaluable period at Cisitalia, in 1949 he spirit enabled him to make the frame of a founded ABARTH&CO. in partnership with motorbike on his own, with which he took Angelo Scagliarini, father of Guido, the driver part in numerous races, wining all of them; who would then join the CARLO ABARTH unfortunately a bad accident marked the end racing team together with the best drivers of of his motorbike racing. that time, such as Vignale, Romano and of THE SCORPION TALES 12 13 course the legendary Tazio Nuvolari. 1959 saw the birth of the Fiat 500 and Under the sign of the Scorpion, both the the successes obtained enabled Abarth to company emblem and Karl’s star sign, attract the interest of Fiat, which started the team won everything possible, but the to reward his small company for each win expenses to bear were too high. Hence achieved in official races.