SDI JUL09.Qxd 22/7/09 17:07 Page a This Is Michael at the Heart of His Forest

SDI JUL09.qxd 22/7/09 17:07 Page A This is Michael at the heart of his forest. It is one of the places where our suppliers source wood for our paper-based cartons. We work closely with all our suppliers to ensure that our paper comes from responsibly managed forests, where new trees replace what has been harvested. As the industry leader, Tetra Pak works to protect what’s good for a better planet. Learn more about us at www.tetrapak.com Tetra Pak is the world’s leading food processing and packaging solutions company.

Tetra Pak, and p r o t e c t s w h a t s g o o d are trademarks belonging to the Tetra Pak Group. www.tetrapak.com SDI JUL09.qxd 22/7/09 17:07 Page 2

2 COMMENT Soft Drinks International – JULY 2009

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUROPE Nature rules Gerard O’Dwyer Lubomír Sedlák Bernadette Tournay The UK has had its first heatwave of the year: temperatures in June soared to 32ºC (90ºF) resulting in the hottest, driest and sunniest month since July 2006; just the ray of sun- ASIA & PACIFIC Kelvin King shine needed to lift the spirits of producers of soft drinks, particularly bottled water T. C. Malhotra products. The impact that weather has on sales of soft drinks is fundamental: as temperatures AMERICAS Richard Davis rise, people become dehydrated and thirsts need to be quenched. And arguably drinking bottled water from a chiller cabinet in a handy format is the most satisfying way of Market Analyst slaking that thirst, as the recent Wimbledon lawn tennis championships demonstrated. Richard Corbett As temperatures rose and the tennis encounters stretched into epic five setters, bot- Scientific Adviser tles of Evian natural mineral water were much in evidence for keeping players hydrat- Diana Amor ed. In 2007, then already the official bottled water for the US Open and Australian Open tennis championships, Evian signed a five-year multimillion dollar deal with Wimbledon. Annual Subscription Rates (inc. postage) So the British summer has kicked off on a positive weather note. Even if the remain- EU Member State: £100, €150 ing summer days prove a massive disappointment the industry has shown itself Rest of World: £120, €180, $220 resilient. After all, despite the two consecutively poor summers of 2007 and 2008 and Individual copies: £14, €21, $25 the financial impact of a global recession, UK sales and volume figures for 2008 held up. Subscription Enquiries Twas ever thus, it could be argued. A similar scenario of inclement weather and eco- Soft Drinks International nomic bad times unrolled 100 years ago, as we discovered when sourcing this month's PO Box 4173,Wimborne BH21 1YX, UK From the Past page. In an article headed 'Parlous outlook' the 1909 correspondent Tel: +44 (0)1202 842222 bemoans ... “ when the outlook was more dreary, when the prospects were so fraught Fax: +44 (0)1202 848494 E-mail: [email protected] with financial trouble, and when so many makers were confronted with the menace of ill-fortune, and possible ruin. We had reared great hopes of the assurance of a glorious summer.” Editorial - News The summer of 1909, however, failed to deliver as the writer observed. “Nature A & S Editors hasn't played the game with us. We deserved better of her than howling winds in July, 5 Gloucester Street, hurricanes of rain and cold spasms that knows no thirst.” (Full extract, page 48). Faringdon, Oxon. SN7 7JA, UK Outside the UK, however, a bigger weather picture is emerging. A number of factors Tel: +44 (0)1367 241660 – such as the delayed monsoon in India, the warming of seas around South America, E-mail: [email protected] droughts in Australia, Indonesia and the Philippines – are leading meteorologists to forecast that an El Nino is developing in the equatorial area of the Pacific. Editorial - Features If they are right, and if it should be a strong El Nino resulting in severe climatic Soft Drinks International change, the phenomenon will be another weather concern for producers of soft drinks. PO Box 4173,Wimborne BH21 1YX, UK It was only a little over 10 years ago that the particularly strong 1997-1998 El Nino Tel: +44 (0)1202 842222 became headline news. Then air temperatures rose by 1.5ºC , the consequences of the Fax: +44 (0)1202 848494 marked warming of sea currents became the central issue at the World Meteorological E-mail: [email protected] Organisation meeting in August and warnings were issued of unusual and possibly cat- astrophic weather on a global scale. US Representative A decade later, nature again might not be prepared to play the game. 105 South Fifth Street Paris, Arkansas 72855, USA Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected]

Advertisement Sales Soft Drinks International PO Box 4173,Wimborne BH21 1YX, UK Tel: +44 (0)1202 842222 Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Fax: +44 (0)1202 848494 E-mail: [email protected] was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). © 2009 ASAP Publishing Limited The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written ISSN - 1367 8302 permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those www.softdrinksinternational.com of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such names are not registered trademarks. SDI JUL09.qxd 23/7/09 10:43 Page 1

Soft Drinks International – JULY 2009 CONTENTS 1 news

Europe 4 Africa 8 Middle East 10 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 12 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 14 Ingredients 16 features Juices & Juice Drinks 20 Energy & Sports 21 The Oldest Soft Drink 28 Waters 23 The origins of the soft drinks industry can be traced back to some bottled Carbonates 25 water brands and packaged water will continue to play its part in future Packaging 42 growth, reports Richard Corbett. Messe München Environment 44 © Healthy,Yet Tasty 30 People 46 Frutarom introduces its range of clean drinktec Preview 34 Events 47 label solutions for flavoured and Every four years, the beverage indus- functional waters. Bubbling Up try comes together for drinktec, the 49 largest global event of its kind. SDI takes an early look at what’s on offer Beverages Laid Bare 32 this year. Introducing its natural high performance emulsifier, Q-Naturale, derived from the South American quillaia tree, Packaging Innovation 38 regulars National Starch Food Innovation Product differentiation is what brand discusses how functional starches owners need, particularly during take beverages to a new level. challenging economic times, and Comment 2 packaging can play an important role, writes Dr Benjamin Punchard. BSDA 18 ‘Super-Load’ Starch 33 Science Monitor 19 Cargill offers a comprehansive range From The Past 48 of emulsifying and texturising Making A Difference 40 solutions for beverages and now Gillian Wight discusses the Buyers Guide 50 introduces its new ‘super-load’ starch, importance of distinctive packaging Starrier, for liquids and oils. Classified 53 solutions.

Front Cover: © Reinhold Foeger (image from Bigstockphoto.com) www.softdrinksinternational.com SDI JUL09.qxd 22/7/09 17:08 Page 3

Soft Drinks International – JULY 2009 Late Bulletin PepsiCo has created a new position within its research and development unit. Jonathan McIntyre will become Senior Vice- President of R&D Global Beverages. McIntyre, who has a PhD in biochemistry, will lead the R&D beverage transformation agenda worldwide, PepsiCo said. He will be based at the company's headquarters in Purchase, NY and will begin his new role at the end of July.

The Australasian Bottled Water Institute has attacked the introduction of a government ban on purchasing bottled water in New South Wales. The trade body was responding to the announcement by NSW Premier Nathan Rees that government departments in the state will only use tap water going forward. "The domino effect of this decision on company owners, workers and families of local NSW bottlers, their suppliers and small business retailers who stock and sell the products could be devastating,” said the institute's CEO, Geoff Parker.

Pepsi Bottling Group has reported a near-7% drop in net sales for the first six months of 2009, but the bottler said that trading beat its expectations. Net sales for the six months to the end of June fell to US$5.78billion. Operating profits fell by 12% to $426million for the half, and by 12% in the second quarter. But, net profits for the six months rose by nearly a third to $268million, largely due to a one-off tax gain. The soft drinks bottler said it remained confident on its full-year earnings.

Coca-Cola Enterprises has signed a deal with Capri Sun to distribute its namesake drinks brand across the Netherlands, Belgium and Luxembourg. CCE will take over marketing, distribution and sales of Capri Sun, known locally as Capri Sonne, from 1st January 2010. Switzerland-based Capri Sun currently has a separate distributor in each of the countries, but these were not named.

Frucor Beverages, the Australasian drinks group owned by Japan's Suntory, has signed a deal to acquire New Zealand fruit drinks firm Simply Squeezed Holdings. Frucor has sought New Zealand's Commerce Commission's permission to acquire Simply Squeezed, which owns its namesake brand, as well as Supreme Country, Bay Harvest and Allganics. A fee for the deal was not disclosed.

PepsiCo and Pepsi Bottling Group are to invest US$1bil- lion in Russia over the next three years. PepsiCo and PBG also are planning "significant investments" to build a state-of-the-art warehousing and distribution infrastructure for domestic subsidiary Lebedyansky's juice business. The new plant, in Domodedovo, near Moscow, will be the largest in PepsiCo's current global system. The move will bring the two companies' total investment in Russia to $4billion.

Coca-Cola Hellenic Bottling Co has appointed Dimitris Lois as its Chief Operating Officer. Lois is currently Regional Director at Coca-Cola Hellenic (CCHBC), responsible for several markets, including Greece, Romania and Nigeria. He has held the role for two years, and prior to this was MD for Frigoglass. Reporting to CCHBC MD Doris Constantinou, Lois will be responsible for all of the firm's regional business units, and will take up the newly-created position from 1st August. SDI JUL09.qxd 22/7/09 17:08 Page 4

4 INDUSTRY NEWS Soft Drinks International – JULY 2009 Europe Resilient performance

THIS year's annual British Soft Drink Associ- ation (BSDA) Industry Lunch coincided with the first year review of the associations' Sus- tainability Strategy. Speaking at the event Paul Moody, BSDA President and Chief Executive of Britvic plc, highlighted the progress the industry had made in terms of its environmental record. Moody informed soft drink leaders that, amongst a raft of initiatives, one member company plans to instal a wind turbine which will result in a 60% reduction in elec- tricity use. New chillers installed at another company were HFC-free, leading to a 50% energy saving. There were advances in recycled PET; less waste was going to landfill, and more being recycled. Packaging had become Paul Moody left with Roger White, CEO of AG Barr and newly elected Vice-President of the BSDA. lightweight with less use of shrink film and companies were making inroads into the tar- confidence that our consumers have in our ative industries. Design and invention are the get of 20% reduction in water usage by products gives us the opportunity to inno- heart of what we do. This relentless focus 2020. vate. The way in which tastes are changing on innovation over the recent history of the Commenting on the industry's perform- gives us the need to do so. We are not just industry has been instrumental in mod- ance in the current economic climate he part of the food and drink industry, we are ernising the category and providing substan- said it had proved resilient and added: “The also in many ways one of the nation's cre- tial choice for our consumers.”

sales lifting again during the first half of 2010. Sales decline in Figures released by NHO Mat & Drikke Iceland may raise (NHO), Norway's food and drinks industry consumer slump federation, reveal that soft drinks sales were VAT on soft drinks down 3.2% in the first four months, while NORWAY's non-alcoholic beverages market sales of bottled water were hit hardest, and THE government of Iceland, in a revenue continued to lose ground in the first four slumped by 9.9% compared with the corre- raising exercise intended to plug holes in the months of 2009, negatively impacted by sponding period last year. Nordic nation's emergency budget, is consid- depressed sales, with a further decline fore- "These are challenging times for alcohol ering a proposal to raise taxes on 'high sugar cast in the face of a downturn in Norway's and non-alcohol products in Norway. We all content' soft drinks. The new proposal, which short term economic outlook. hope that the decline is temporary, but in the stands as a collaborative effort between the A beverages market sectoral report by the case of soft drinks, the market is shifting to MoF and the Department of Health (DoH), Department of Finance (DoF) has forecast a sugar-free drinks. The present cooling in sales also aims to shift consumer sales to more marginal improvement in the sales of bottled is linked to the economic climate and lower expensive fruit-based drinks and bottled water and soft drinks in the second half of consumer spending. We expect this situation water. 2009. However, drinks companies are predict- to improve in 2010," said NHO's Administra- "We must meet the real challenges we ing a further dip in sales, with the prospect of tive Director Knut Maroni. face with higher taxation. This means that taxes on alcohol, tobacco and fuel will increase, but the burden is also on the gov- tutes' that include milk, mineral water and ernment to obtain additional taxes from the Remove soft drinks natural fruit juice products. The NIHS plans less obvious areas. By taxing high sugar-con- to meet with government ministers in tent soft drinks we have the opportunity to from schools? August to discuss the basis for, and the pos- both raise monies and change consumer sible content of, new legislation. habits, for the better," said Finance Minister FINLAND's National Institute for Health "By allowing soft drinks on their school Steingrimur Sigfusson. and Welfare (NIHW) is pressing govern- menus, some local authorities risk being in The taxes levied on alcohol in Iceland are ment to introduce legislation that compels violation of the current health foods law being increased by 15%. However, the pro- local authorities to remove sugared soft which requires them to offer school chil- posal is to raise VAT charged on high sugar drinks from kindergarten and primary dren healthy variety in lunches," said Pekka content soft drinks by 5% to 10% in the school lunch menus and diets in their Puska, the NIHW's Director-General. autumn. The MoF expects the tax to raise an municipalities. This legal requirement to offer school- additional €24 million over a full fiscal year. Moreover, the NIHW wants the govern- going children "fully balanced meals" free of ment to require local authorities to replace sugared soft drinks, is not necessarily imple- sugared soft drinks with 'healthier substi- mented in all municipalities, said Puska. www.softdrinksinternational.com food ingREdiEnTS EuRoPE 2009 ExHibiTion & confEREncE 17–19 noVEMbER 2009 fRAnKfuRT, gERMAnY

Natural ingredients will run alongside Fi Europe

“Without a doubt... THE exhibition!” Stephen Rose, Hamlet Protein

diScoVER THE fuTuRE of ingREdiEnTS...

Reduce bad and increase good – whether costs, sodium, sugars or fat: find ingredients that will solve the technical and business challenges you face Meet suppliers from around the world – with over 90 countries represented, Fi Europe delivers you the ingredients world all under one roof Learn about trends and developments – end-user R&D experts will showcase their latest developments at the Fi Europe and Ni 2009 Conference Reformulate your product lines – over 1,100 exhibitors will be showcasing ingredients for every category, from beverages to bakery, dairy to confectionery, and all points in between www.ingREdiEnTSnETwoRK.coM

2185 UBM Fi Europe visitor ad Soft Drinks Int. A4.indd 1 1/5/09 15:29:37 SDI JUL09.qxd 22/7/09 17:08 Page 6

6 EUROPE Soft Drinks International – JULY 2009 Turkish facility Nestlé funds opened research

CLOSURE manufacturer Silgan White Cap AS part of its commitment to sustainable Europe has opened a new dedicated sales development and creating shared value, and service office to serve the Turkish and Nestlé is co-funding a Chair in Bioplastics at surrounding export markets. Based in Istan- Ecole des Mines de Paris, which includes six bul and headed by Bülent Samli, a key focus PhD theses. This research programme will for the operation will be reliability and flexi- study the properties of polymers derived bility of supply. By being able to access the from renewable resources, as well as their full range of closures manufactured at the industrial application. company's factories throughout Europe, Sil- Announcing the move Anne Roulin, gan White Cap Turkey says it will be able to Nestlé's Head of Global Packaging said: offer the widest choice of closure solutions “We consider that this is the beginning of to meet different product specifications. a new era of Bioplastics.Today we are just at Tur kish customers will also benefit from the start of a long journey in research and Silgan White Cap Europe’s Total System development, and a lot more scientific and Solution customer service, including help and technical work is required before we have advice on closure materials and capping and materials that are truly adapted to food sealing systems. All closures are manufac- packaging needs and can be used on a large tured to European and International stan- scale.” dards – including BRC, HACCP and ISO In addition to a financial contribution of 14001. €60,000 per year for five years, Nestlé will “We are combining local knowledge and also bring its experience in bioplastics and support with efficient international manufac- backed by the experience and technical knowledge of packaging to this partnership. turing to ensure our Turkish customers can expertise of a market leader,” said Bülent Nestlé says this new research programme access a huge choice of quality closures, Samli (pictured). complements existing partnerships with material suppliers.

successful formula that has been widely Wider platform for adopted in the UK. It is believed that as mains fed units start to proliferate through In brief… point-of-use water the rest of Europe, the knowledge gained by the association can be used as a bench- ● Pepsi Americas has installed a new glass AT the recent AVEX show, the European mark and template for other national gov- bottling line for Toma Natura its table water Vending Association announced a new ernments, suppliers, distributors, as well as brand at the company's plant in Teplice nad alliance with the European Point-of-use end users. The new partnership between Metují. With this investment of almost Drinking Water Association (EPDWA). the two associations is seen as the starting CKr100million, the US company has entered The EPDWA, formed 10 years ago, has point for getting this message across a new segment of the local market as it more than 150 members whilst the Euro- Europe. begins supplying the country’s hotels and pean Vending Association represents 58 James Anderton, Chairman of EPDWA restaurants, said Randy Pankevicz, Vice-Presi- companies and 19 national associations stated that “the overlap between the two dent for Czech Republic, Hungary and Slo- from all aspects of the industry apart from associations is simple; many vending solu- vakia. point-of-use machines. The EVA says it has a tions include the utilisation of a mains water The line’s capacity is 75,000 litres of water proven track record of positively influencing source, connection and even filtration. a day with 18,000 bottles filled each hour. EU policies on behalf of the vending indus- Therefore any future policy decision in The Toma brand has been in Pepsi’s portfo- try and is offering the benefit of its experi- these areas would represent a similar issue lio since year 2000. ence and lobbying networks in Brussels to to mains fed coolers providers. This agree- the EPDWA. ment gives the EPDWA the platform to ● Cargill has started production at its new The EPDWA has been reviewing its access to a wider membership and impor- glycerine refinery in Frankfurt, Germany. European strategy in an effort to utilise the tantly to the Brussels policy makers.” Construction of the new plant, located adja- cent to Cargill’s existing biodiesel production facility in the Höchst Industrial Park, began in sector as well as to food service. September 2008 and was completed within Energy investment Hell energy drinks, as Gabriela Jankovská nine months. from Sweet Import told Soft Drinks Interna- The majority of the new refinery’s supply CZECH company Sweet Import, which dis- tional, are manufactured in various European of crude glycerine - a co-product of the tributes the Hungarian energy drink Hell, is Union member states by a Hungarian com- biodiesel production process - will come investing over Ckr10million in a new 2,000 pany of the same name. “Its biggest sales, as from Cargill’s biodiesel plant. In recent years sq m logistics centre in the north Moravian far as I know, are in its home country plus in there has been an increase in demand for town of Koprivnice. Construction, according Romania,” she added. refined glycerine. to its spokesman Ondrej Kopecky, will take two years. Sweet Import (founded in 1993) sells in the Czech Republic the classic version of Hell which has an energy value of 194 kJ Subscribe today! and also a sugar-free one with 10 kJ. Both drinks contain taurin, caffeine and various call +44 (0)1202 842222 vitamins and are supplied to the local retail SDI JUL09.qxd 22/7/09 17:08 Page 7

Soft Drinks International – JULY 2009 EUROPE 7 SDI JUL09.qxd 22/7/09 17:08 Page 8

8 INDUSTRY NEWS Soft Drinks International – JULY 2009 Africa Delta buys Schweppes Zimbabwe stake

ZIMBABWE’s Delta Beverages, a major Coca-Cola bottler and brewer, has pur- chased a majority shareholding in Schweppes Zimbabwe but has not been successful in gaining control of Mutare Bot- tling Company, a regional Coke bottler. The Schweppes Zimbabwe deal brings one of the country’s best known drinks, Mazoe Orange, into the Delta stable, along with a number of other soft drinks. Unity Square, Harare, Zimbabwe. A South African businessman bought Schweppes Zimbabwe from Coca-Cola partly to expand its activities in a volatile couple of years ago. about five years ago but the company later market but more particularly to gain a ready Both sides were largely silent about this came under government control. Delta’s rea- source of foreign exchange. Delta was then possibility until Econet’s Chief Executive, soning behind the Schweppes purchase was having difficulty paying Coke for syrup con- Douglas Mboweni, said that not only was his a desire to focus more clearly on its core centrate and acquiring other ingredients and company not in a hurry to sell Mutare Bot- beverage business. packaging sourced from outside Zimbabwe. tling or any of its other assets, but it was In line with that, it has in recent months Delta no longer has major problems with also not especially interested in Ariston. He made no secret of its desire to offload its access to foreign funds. For some weeks, acknowledged that Delta had raised the 40% stake in Ariston Holding, a diversified speculation flew in Zimbabwe that Delta possibility but said that others were also agricultural firm with extensive interests in and Econet Wireless, Zimbabwe’s top interested in Mutare Bottling. tea, coffee, fruit, nuts, flowers, fish, poultry telecommunications supplier, were in talks to Another possibility seems to be a man- and vegetable production and distribution. achieve a sort of swap-buy deal which agement buyout of Delta’s Ariston stake. As we explained at the time, Delta would see the Ariston shares going to While Mutare would have had synergies for bought into Ariston – initially seeking a big- Econet in exchange for Mutare Bottling, in Delta, it is also keen to raise cash to build a ger stake than the 40% it gained – in 2006, which Econet obtained a major interest a new bottling plant.

games was played at each festival, in the Branded foosball space of 12 hours. That’s 400 games per table.” tables Of these, about 75% involved four players while the remainder saw two players SOUTH Africa’s Foozi Gaming, which competing against each other. That added places free-to-play foosball tables in key up to 14,000 two-minute exposures for social gathering locations, boosted the Coke Zero over 10 Foozi tables, noted tables’ appeal to advertisers through an Freeman. extremely successful showing at this year’s As well as players, some of whom two Coke Zero Festivals. enjoyed multiple games, a large and chang- As we reported, the festivals were held ing crowd of spectators were exposed in Johannesburg and Cape Town, drawing directly to the Coke Zero brand with no very large crowds of young people. distraction. Foozi positions its branded After Foozi approached Coca-Cola with “The results of placing our branded tables foosball tables in high-traffic bars, universi- the idea of placing 10 Coke Zero branded at the Coke Zero festivals were far beyond ties, colleges, taverns, community centres foosball tables at each festival, the com- our own expectations. An average of 4000 and other social gathering areas. pany’s experiential marketing experts went ahead with the design, branding and production of the tables, explained Damon about 20km from Kigali, the capital. Freeman who heads up the company under Rwanda plant When it moves into full operation, most a number of zany titles. He explained that of the existing facilities at the current the company’s aim was to measure the delayed Gikondo plant will be moved to Masaka. response to the tables in a high traffic envi- Inyange intends to not only increase out- ronment and to gauge the effects of con- OPENING of the Inyange group’s new bev- put of its current juice, dairy and mineral centrated brand exposure. erage plant at Masaka, Rwanda, has been water lines but also to add long-life juices “We also supplied two Foozi promoters postponed until September because of and other new products. The company to engage with consumers, get their details delays in installing the new production plans to increase exports as well as and enter them into a draw to win their equipment As reported earlier, Inyange has enhancing its distribution system within own Coke Zero Foozi table,” said Freeman. invested heavily in the complex, which is Rwanda. SDI JUL09.qxd 22/7/09 17:08 Page 9

Soft Drinks International – JULY 2009 AFRICA 9 Look and feel good

BOOST Juice Bars and Minute Maid will be among beverage industry producers, suppliers, retailers and brands actively involved in the Look & Feel Good Expo, to be held in Johannesburg’s Coca-Cola Dome from 9th - 11th October this year. Minute Maid will sponsor health and wellness workshops throughout the show. Another prime sponsor is the SPAR retail chain, which has chosen the expo as a showcase for its focus on health. With almost 800 outlets around South Africa, SPAR is a major seller of healthy beverages. “We are looking forward to bringing our visitors the best in products and services for a holistic, natural, healthier and happier lifestyle,” said Heidi Warricker, the event Director. “Visitors will be given real tools to educate themselves on making positive and healthy choices in their lives and for the environment.” Get your beat

COCA-Cola is supporting the South African release of Beat energy drink with a mobisite promotion encouraging young consumers to produce an amusing video clip showing how much they enjoy the new product.The 30-second videos are required to be innovative and funky, demonstrating the campaign’s pay-off line, ‘What would you do to get your beat?’.The videos are being uploaded on Beat’s WAP site PLANNING for the 2010 FIFA World Cup for voting by mobile users. in South Africa has long factored in a pan- “This is a really good example of a fully integrated campaign with African approach, involving other football- key digital elements that we believe is targeted and appropriate,” said mad countries on the continent. This will be Marc Crerar of Ogilvie Interactive, which is partnering with Coca- accelerated from September 2009 as the Cola and Starfish Mobile on the campaign. “Our approach is to tap solid gold trophy begins a two part tour of into the youth that epitomise the Beat brand, utilising mobile in a cre- Africa, eventually covering all the continent’s ative and breakthrough way.” The ‘get your beat’ mobisite also contains video content, branded wallpaper and animation that users can download. A refer-a-friend viral marketing element is also featured, with users able to win spot prizes for their input. “By really driving the user-generated content angle hard, we are promoting not only new site hits but also, very importantly, site re-visits and constant interaction,” said Starfish Mobile’s Renier Bester.

In brief…

● Blue, the Angolan soft drinks brand produced by Refriango, recently sponsored the third of a series of national music tours. The Road Show Blue 2009 featured popular female singer Ary and DJ Renas. The promotion was a joint venture with the Nosso Super supermarket group.

● Uganda’s embarrassment over the lack of quality certification for mineral water brands, seen in particular when local producers were unable to supply a major international gathering in the country, is being overcome by an accreditation programme undertaken by Qual- ity Austria. Aqua Sipi Mineral Water, produced by the Mukwano Group, was the first to gain certification, along with another beverage in the same stable, Kyeko energy drink. A Mukwano executive said recently that the company intended to leverage its accreditation by increasing production.

● Coca-Cola East and Central Africa sponsored 10 small tourism organisations to take part in an e-tourism seminar in Kigali, Rwanda. A company executive explained that Coca-Cola recognised that new media was a very important communication channel.The seminar was also attended by students.

www.softdrinksinternational.com SDI JUL09.qxd 22/7/09 17:08 Page 10

10 INDUSTRY NEWS Soft Drinks International – JULY 2009 Pepsi plant for Middle East Jeddah SAUDI developer Modon has signed Pepsi bottler Saudi Industrial Projects Company – Bario in KSA sometimes known as Pepsi Cola Bugshan – as its first tenant in Jeddah 2nd Industrial PEPSICO has launched Bario, a new malt City, a massive project to be undertaken in drink, in Saudi Arabia. The beverage is aimed two phases. erages, including carbonated soft drinks, at younger drinkers and is offered in straw- Modon has created and manages 18 such juices and waters, as well as packaging and berry, lemon, apple and pineapple flavour industrial cities, spread around the kingdom, other requirements. variants. and has five more in planning. Modon’s Director General, Tawfig bin “Besides the various benefits of malt Signing the contract, Salim Bin Ahmed Fawzan Alrabiah, signed the contract, noting drink, Bario is an entirely new experience Bugshan, General Manager of Saudi Industrial that Saudi Industrial Projects Company and offers a unique high quality taste that Projects Company, pointed out that this would also be the first client for the central adds an exciting new dimension to friends’ would be the largest industrial unit for Pep- cooling and water project being created by gatherings,” claimed Khaled Hammoud of siCo in the Middle East and Africa. Invest- Modon at Jeddah 2nd Industrial City. He said PepsiCo Middle East. “It’s the perfect drink ment in the project is close to 1 billion that hundreds of applications had been for time-out refreshment and we are confi- Saudi riyals. The company would, he said, received for the new development and the dent that Bario will gain a big share of the transfer other operations to Riyadh.The new company was pleased at how rapidly it had Saudi market, driven by our marketing and plant would produce a diverse range of bev- been able to start land allocation. advertising plans.” He explained that Bario was being pro- moted under the slogan ‘Give in’ and the “Our main focus is to develop this sector integrated TV, print and online advertising Arab Asian and introduce modern technology that takes campaign was structured to reach large the environment into consideration,” said numbers of young people. conference Ahmed Al Banna, the organisation’s Secre- PepsiCo had prepared for the launch of tary General. Bario with extensive market research, he PLANNING is under way for the Arab Asian Topics to be covered at the conference noted. “Given the high rate of consumer Beverage Meeting which will be held from would, he explained, include “the UAE vision preference in comparison with competing 6th to 8th December this year in conjunc- of the beverage industry, beverage trade products in the local market, along with tion with Dubai Drink Technology Expo. The value in the UAE, the future of the Middle modern and subtle design of the packaging, organisers say AABM will discuss both tech- East beverage industry, starting a business in we expect to win over a large share of malt nical and business sides of the beverage the UAE, access to UAE beverage importing drink consumers in the kingdom.” industry in the UAE, other GCC countries and exporting regulations, positioning and and more widely in the Middle East, as well differentiating your business in the Gulf as global trends. region, finding new opportunities in the challenging economic climate, strategies to main- Fanta sponsors tain your business growth, the latest developments and solutions in packaging, Dubai festival branding the product to the right market, recycling products and reducing production COCA-Cola is one of the sponsors of costs”. Dubai Summer Surprises 2009, a massive Forum participants would meet world family-oriented programme of activities, experts in many sectors of the beverage events and special offers orchestrated by the industry. Dubai Shopping Festival office. Like DSF, DSS draws visitors to Dubai from throughout the Middle East and further afield; both festivals are marketed internationally. Mazzik in Jordan DSS focuses on some of Dubai’s biggest shopping malls and also on Modhesh World, PEPSICO Jordan has further leveraged the largest indoor theme park in the Middle Pepsi’s global support for music through a East. This is named for the DSS mascot. campaign known as Mazzik. “The transition of Modhesh Fun City into Modhesh World as “an inspired idea”. Coca- Tar geting young people’s talents in singing what is now known as Modhesh World Cola chose to support DSS “after a lapse of and playing instruments, this competition is meant a massive shift in concept,” explained four years,” he said, “because it falls in step structured to create two bands, one for Laila Suhail, Chief Executive of the Dubai with our new Open Happiness platform Arab music and the other for western. Each Shopping Festival organisation. “What was which embodies the Coca-Cola values of team will be given the opportunity to earlier seen as a simple collage of rides, positivity, fun and taking time out during our record their first song in Beirut, as well as games and entertainment programmes has hectic day to appreciate life’s small, refreshing winning cash prizes. evolved into a more cohesive theme park moments”. Tuncer Akgun, General Manager of Pep- experience, where Modhesh takes an even Coca-Cola was happy to add an extra siCo Jordan, described the venture as “a more active role in promoting positive val- flavour to the event, “reaching out to the healthy programme for talents to express ues, clean fun and exciting learning activities UAE community with new activities, oppor- themselves through their unique musical for children and their families.” tunities and competitions to refresh their gifts. We are confident in the large talent Coca-Cola has chosen Fanta as its key summer experience” . DSS 2009 runs until pool that Jordan holds and we realise the promotional brand for DSS 2009. Antoine 14th August, under a promotional banner of importance of supporting and encouraging Tayyar of Coca-Cola Middle East described ‘Surprising Dubai’. them to move forward.” SDI JUL09.qxd 22/7/09 17:08 Page 11

Soft Drinks International – JULY 2009 MIDDLE EAST 11

ply chain processes at UBC but also at the In brief… Logistics company’s underlying infrastructure, detailing the challenges and difficulties observed. It ● Volvic mineral water supported a improvement included all warehouse operations and series of school seminars in the UAE UBC’s IT systems. aimed at raising awareness of child UNITED Beverage Company, the franchise bottler The review’s objective was, explained SNS obesity problems. Mayada Wahsh, Pro- for Pepsi International in Kuwait, is enhancing its General Manager Mario Ghosn, to provide gramme Officer for Unicef Gulf, said supply chain processes based on an extensive potential solutions that would allow UBC to the seminars were intended “to edu- study undertaken by SNS, a major provider of remove operational bottlenecks, optimise its cate students about the high risks of supply chain solutions in the Middle East. UBC supply network and streamline its logistics obesity and provide them with useful holds about 75% of the carbonated soft drinks activities. “We believe that this exercise has tips to stay healthy and fit”. The pro- market in Kuwait and also exports to some other resulted in a strong partnership between gramme resulted in a significant boost Gulf countries. both companies and laid the foundation for in activities such as aerobics classes, The SNS study not only reviewed current sup- a fruitful future relationship,” he said. with feedback from participants showing a pleasing awareness of healthy eating habits, including how to balance the intake of food.

● Kraft Foods Middle East and Africa reported that power brands such as Tang powdered beverages performed well in the first quarter, thanks partly to regional investment. “Kraft Foods products are household names in the region, owing largely to our established presence, which we have built up over 50 years,” said Patrick Satamian, Regional Vice-President and Area Director. “With so much vested in our consumers, we have made strategic investments in the region, which have been yielding results and accelerating our overall growth.”

● International Dairy and Juice, the joint venture established earlier this year by PepsiCo (52 %) and the Saudi dairy and juice giant Almarai (48%), has acquired the Egyptian firm of Beyti, which is also known as the Inter- national Company for Agro-Industrial Products. This is a major dairy producer and distributor. Almarai is on the expansion trail, with a substantial investment programme planned for the next four years, both on its own and within the IDJ joint venture. Its 75% shareholding in the Jordanian juice and dairy firm Teeba, which we reported earlier, is now held by IDJ.

● A novel food and beverage retail concept has been launched in Dubai by the hospitality division of Landmark Group. Gourmet Station presents upmarket lines in the spirit of a traditional food market – an esplanade of counters offers beverages, breads, meat, seafood, cheese, tea and coffee, prepared meals and other wares. Bev- erages include Voss artesian water from Norway and England’s Cottage Delight Single Estate Apple Juice.

To subscribe contact subscriptions@ softdrinksinternational.com SDI JUL09.qxd 22/7/09 17:08 Page 12

12 INDUSTRY NEWS Soft Drinks International – JULY 2009 Asia & Pacific

paying off, with one of its first successes Coke blitzes China – a white grape and aloe vera blend – highlighted in the current marketing COCA-Cola has made no secret of its dis- campaign. appointment in being blocked from acquir- In other Chinese market developments, ing Huiyuan Juice, a government decision Kirin Beverage has indicated that it intends that was watched with huge interest as a to cull its extensive beverage portfolio in signal of takeover policies. But Coca-Cola China by 10% to 20% over the next three certainly hasn’t missed a beat in the vast years to focus on strong sellers, China has market, mounting a big promotion for its published a national standard for flavourings Minute Maid brand and stepping up other which has been forwarded to the WTO and marketing efforts. China is the second is proposed to come into force in late Sep- biggest market in the world for Minute tember, and Sunwin International Neu- Maid, with more than 1 billion bottles sold traceuticals – a major producer of Chinese last year. herbs and one of the world’s leading pro- Shengren will enable us to get there quickly As reported, Coca-Cola announced ear- ducers of stevia – has acquired Qufu Shen- in a cost-effective manner.” lier this year that it is planning further heavy gren Pharmaceutical Co. Andre Juice and Uni-President have investment in China over the next two “This acquisition is an important step for- formed a joint venture, via wholly-owned years. Two new bottling plants, in Xinjiang ward for Sunwin as we build on our strate- subsidiaries, in Shandong Province. The new Uygur Autonomous Region and Jiangxi gic partnership with Wild Flavours Inc,” said entity will produce and sell a wide range of Province, will become operational this year. company Chairman Laiwang Zhang. “Man- beverages, including juices, teas, mineral The company’s far-sighted development agement is committed to broadening our water and soy milk, as well as jelly and of an NPD research centre in Shanghai is stevia production capabilities and Qufu some other food lines.

ever, their protein content is still not equal Out-Do Yourself Cereal-based to milk.” FSANZ explains that “due to the low FRASER & Neave Holdings, the Malaysia- beverages protein content of cereal-based beverages based soft drinks, dairy and packaging giant, and the risk of inadequate protein intake for has built on the success of its inaugural Out- FOODS Standards Australia New Zealand children consuming these products, an advi- Do Yourself corporate responsibility initiative, has issued a fact sheet on cereal-based bev- sory statement specific to these products is naming a social worker, a housewife with a erages, including rice and oat drinks. It says required”. passion for recycling and a contract worker that consumers and caregivers should seek All cereal-based beverages with low pro- who saved three children from a fire as the advice from a dietitian or their doctor on tein content must carry a warning on the second group of award winners. the correct use of cereal-based beverages, label indicating that the product is not suit- This comes at a time when F&N has especially if they are to be drunk by chil- able as a complete milk replacement for reported steady financial results and is dren. children under the age of 5 years. preparing for a measured withdrawal from The fact sheet notes that the composition Furthermore, says FSANZ, “a recent UK the Coca-Cola bottling franchise, due for of cereal-based beverages is different to the Food Standards Agency study on arsenic lev- expiry early next year. The group has long composition of milk. “Some cereal-based els in rice drinks revealed that consumption produced brands outside the Coca-Cola beverages now contain added protein. How- of rice drinks by toddlers and young children portfolio and will be expanding these oper- between 1 year and 41/2 years-old may ations in what company executives have increase their intake of inorganic arsenic”. referred to as a challenge leading to a bright provide shelter to single parents, orphans, Arsenic levels in foods are required to be future. old people, drug addicts and the mentally kept as low as reasonably possible – a max- The company’s revenue for the first half challenged; Chin Chu Lin who collects recy- imum of 1 mg/kg has been established in the of the current financial year, to 31st March, clable items from her neighbourhood; and Australia New Zealand Food Standards rose 1.3% while its operating profit grew by En Hassan Kodiron who charged into his Code for total arsenics in cereals, including 12.5% and would have been substantially neighbour’s burning house to save three chil- rice. more except that a one-off charge had to dren. “This finding reinforces the advice to only be booked for closing a glass furnace in “More often than not as we go about feed children below the age of 5 with rice Petaling Jaya. with the hustle and bustle of everyday life, drink when needed as a dairy or soy Tan Ang Meng said the company’s we tend to lose sight of the simple things replacement and as part of a nutritionally expected sales revenue would continue to that matter, such as looking out for one balanced diet.” be stable despite weak consumer spending another as fellow Malaysians or reaching out The FSANZ fact sheet also stresses that because F&N products were “daily necessi- with a caring hand to those in need, or per- “it is important to note that these products ties and priced at affordable levels”. F&N forming a selfless deed without expecting are not suitable for those people allergic to would, he said, “continue to actively under- anything in return,” mused Tan. the cereal(s) from which the beverages are take various consumer-focused marketing The F&N Out-Do Yourself awards were derived”. and sales activities to stimulate demand and created to recognise unsung heroes and consumption”. heroines, he said. The awards are open to Tan praised the three Out-Do Yourself both Malaysians and foreigners residing in winners: Wendy Yap Lee Cheng, who Malaysia. Up to 12 people will be recognised www.softdrinksinternational.com founded Persatuan Rumah Caring Kajang to every year. SDI JUL09.qxd 22/7/09 17:08 Page 13

Soft Drinks International – JULY 2009 ASIA & PACIFIC 13

approach to this industry which is Australia’s China launches Call for ‘agenda’ biggest manufacturing sector, employing more than 200,000 Australians. We need a PET flake facility THE Australian Food and Grocery Council champion around the cabinet table to push has called for a national food and grocery our case and protect Australia’s future.” BEIJING Incom Resources Recovery Co has agenda which would cover soft drinks in Carnell pointed out that “if the food and met the requirements of Chinese and inter- addition to other FMCG lines. Kate Carnell, grocery industry suffers, everyone suffers – national quality standards accreditation and is the council’s Chief Executive, suggested that lives depend on both its existence and now producing bottle-grade flakes from federal, state and territory governments excellence”. recycled PET bottles. This had previously not must unite to fast-track a new policy menu been undertaken successfully in China on a for Australia’s A$70 billion food and grocery full-scale commercial basis. industry. The company, which is located in the The agenda was needed to “sustain the More fibre for Bliss Shunyi district of the capital city, is a leader industry’s long term future, protect the in the recycling of waste packaging. It was health of Australians and ensure future NESTLE Malaysia has improved its Bliss prominent during the Beijing Olympics, recy- growth and jobs,” she said. “The answer Yogurt Drink with the addition of inulin and cling bottles from games venues. requires a major U-turn in thinking and has revamped the beverage’s packaging to In 2007, Beijing Incom Resources Recov- strategic policy direction.” celebrate the enhanced formulation. ery Co opened what was billed as the Carnell said that for too long, legislation Bliss, which is also available in a Light vari- world’s largest plastics recycling processing and responsibility relating to the food and ant, has until now been marketed with plant, built at a cost of around US$37.5 mil- grocery sector had been scattered in a hap- emphasis on its ABT (lactobacillus aci- lion. hazard way between several federal govern- dophilus bifidobacteria lactis and streptococ- Li Ping, Director of the Beijing Municipal ment departments. cus thermophilus) live culture, presented as Industry Promotion Bureau, was quoted in “There is no whole-of-government helping “promote a healthy bacterial balance China Daily at the time as claiming that the and smoother intestinal function”. plant’s annual capacity equalled roughly a The addition of inulin gives the range an third of the city’s total plastic bottle waste, Packaging Federation executive said recently additional prebiotic value. Sullivan O’Carroll although that total was on the increase. that China’s annual plastic bottle production of Nestlé Malaysia said that inulin stimulates Yao Yaxiong, an Incom Resources Recov- of around 3 million tonnes consumed 18 “the growth of good intestinal bacteria that ery Director, said the new food-grade recy- million tonnes of crude oil. The new plant is will help consumers improve their gut cled polyester flake production involved expected to bring significant savings in health. In addition to the benefits of inulin, deep cleansing and deep purification tech- resource consumption as well as helping we have also reduced the sugar content to niques which had been exhaustively tested overcome Beijing’s growing plastic waste help our consumers better manage their by Chinese government agencies. A China problem. daily intake of total sugar.” SDI JUL09.qxd 22/7/09 17:08 Page 14

14 INDUSTRY NEWS Soft Drinks International – JULY 2009

Pepsi in Latin America). It is the twelth largest company in Central America with Sustainability at sales of $480 million in 2008. Sunny Americas In addition to the PepsiCo brands, the combined business will produce and sell an expanded product portfolio across these THE Sunny Delight Beverages Co has territories. Under the agreement, CABC released its 2008 Inaugural Sustainability Joint venture offers will control a majority 82% ownership Report highlighting the company's key eco- interest, with PepsiAmericas controlling the nomic, environmental and social sustainabil- Latin American remaining 18%. The two companies expect ity goals. the transaction to close most likely in the "The passion our employees have expansion third quarter. PepsiAmericas expects this demonstrated for our sustainability efforts transaction will not materially impact its has been inspiring and has enabled us to PEPSIAMERICAS Inc and the Central previously announced 2009 adjusted earn- reduce waste, energy, water, and the America Beverage Corporation (CABC) ings per share outlook. The terms of the amount of plastic we use in our packaging, have formed a joint venture to combine deal were not disclosed. while producing more wholesome bever- PepsiAmericas' Caribbean business, exclud- "The combination of our Caribbean busi- ages than ever before," said SDBC Presi- ing the Bahamas, with CABCs Central ness with CABC provides the best strategic dent and Chief Executive Officer Billy Cyr. American operations, including Guatemala, alternative to create value from this region," "We are proud of our accomplishments to Honduras, El Salvador and Nicaragua. said Robert C. Pohlad, Chairman and CEO date, but we recognise there is more to be CABC, is a Guatemalan company of PepsiAmericas. "In addition to leveraging done on our sustainability journey and we founded in 1885 that was named anchor scale and expertise, we believe the forma- look forward to challenging ourselves even bottler for PepsiCo in Central America in tion of this joint venture will allow us to further." 1998. The company has been distributing, participate in the higher growth Latin The goals highlighted in the Sustainability manufacturing and selling Pepsi-Cola prod- American markets where CABC currently Report are to reduce the company's car- ucts since 1942 (the oldest franchise of operates." bon footprint, water and energy usage. Also to reduce packaging materials and increase recycling content, with a goal of sending requirement is unconstitutional because it zero waste to landfill by 2013. On a corpo- Lawsuit challenges controls commerce occurring in other rate responsibility front the company says it states. will enhance the wellness of its employees NY Bottle Bill While the new Bottle Bill applies to and improve the communities in which it nearly all forms of bottled water, including operates. THE International Bottled Water Association flavoured water, vitamin water, and water Chief Sustainability Officer, Ellen Lobst, (IBWA) has filed a lawsuit challenging the containing artificial sweeteners, it creates an said, "We define sustainability as ensuring a constitutionality of newly-added provisions exception for bottled water products that better quality of life for the people our of New York’s Returnable Container Act have sugar added. According to IBWA, the brands touch - now and for generations to (RCA) – also known as the 'Bottle Bill'. The new Bottle Bill gives no reason why water come. This continual aspect of sustainability suit alleges that certain Bottle Bill provisions with sugar should not be covered by the is why we are making it a way of life at added as part of New York’s 2009-2010 law when all other forms of water are cov- Sunny Delight." budget law improperly impedes interstate ered. Indeed, the sugar water exception commerce while violating IBWA members’ runs counter to the important environmen- equal protection and due process rights. tal goals of the Bottle Bill. Joining IBWA as plaintiffs in this lawsuit are IBWA believes this arbitrary exception, In brief… Nestlé Waters North America Inc and The which gives special preference to companies Polar Corporation. that sell sugar water products, violates the ● Applied Vision Corporation, the Akron- The Bottle Bill, originally passed in 1982, US Constitution’s Equal Protection Clause. based producer of machine vision inspec- is intended to encourage recycling and to IBWA also seeks a reasonable amount of tion systems, is a recipient of the 2009 reduce litter and waste. It requires con- time for its members to comply with the Leading Edge Award presented by the sumers to pay a five cent deposit when new Bottle Bill, which was set to take effect Entrepreneurs EDGE, an organisation dedi- purchasing certain bottled beverages and on 1st June 2009. The new Bottle Bill cated to growth and development in permits consumers to obtain a refund of imposes a number of different requirements Northeast Ohio. The award recognises that deposit by returning the empty bottle on IBWA members, including the need to Applied Vision for its leadership in creating to the retailer. design new product labels, register those economic value for the region with a 56% The Association strongly supports the labels with the State, implement a distribu- increase in pre-tax earnings and a 67% Bottle Bill’s goal of encouraging recycling tion system that ensures New York-labelled increase in employee compensation over and environmental conservation and is not bottles are offered for sale only in New the past four years. This is Applied Vision's challenging the deposit requirement or the Yo rk, and create a process to handle second consecutive win. recycling portions of the Bottle Bill. Rather, redemption of empty bottles by consumers. the IBWA lawsuit concerns the new IBWA said its members would be unable ● MeadWestvaco Corporation will close its labelling requirements, unrealistic effective to prepare for all these complex require- Wilmington, NC, beverage packaging plant date and special exemptions granted to cer- ments in such a short time (less than 60 by August 2009. The closure is part of the tain IBWA members’ competitors in the days after the law was passed). The original company's accelerated strategic cost man- recent Bottle Bill amendments. law provided the soft drinks and beer indus- agement programme, announced in January Under the new Bottle Bill, all bottles cov- tries 15 months to comply with a far sim- 2009. Key equipment from the Wilmington ered by the law must contain a special New pler system than the recently enacted facility will be relocated to MWV's Lanett, Yo rk specific bar code. The law prohibits changes. IBWA has asked the court to pre- Atlanta, beverage packaging plant and pro- bottles with that New York bar code from vent the new Bottle Bill from taking effect duction will be transferred to other MWV being sold in other states, even if those for a reasonable period of time sufficient for beverage packaging plants. The company states’ laws would permit the sale. IBWA its members to prepare for the law’s new said its capacity to supply the beverage believes that the New York bar code requirements. market will not be affected. SDI JUL09.qxd 22/7/09 17:08 Page 15

Soft Drinks International – JULY 2009 AMERICAS 15

the municipal water supply." ABA takes issue The ABA says the beverage industry is On shelf… committed to being a leader in responsible with pricing plans water management and ensuring a minimal ● High-caffeine carbonate Bawls Guarana environmental impact from the production will now be carried by Tops Friendly Mar- THE American Beverage Association has of its beverages. Further the association kets, the 76-store grocery chain with loca- expressed disappointment at the US Confer- states that while water is a key ingredient in tions throughout Western and Central New ence of Mayors' passage of a resolution that all its products, manufacturers’ facilities use Yo rk. The partnership with Tops Markets fol- funds a study to look at creating disparate very little water compared to other indus- lows the brand’s recent alliances with promi- pricing structures for sales of municipal tries. (The beverage industry accounts for nent New York Distributors Certo Bros and water for water bottling. approximately one gallon out of every 3,300 Sanzo Distributing, as well as with Upstate "The beverage industry is a strong sup- gallons withdrawn from ground or surface New York convenience chain Wilson Farms porter of municipal water systems," said water sources.) and Manhattan-based Food Emporium Kevin Keane, Senior Vice-President of the "It is in all of our best interests to protect stores. “The addition of Tops to our distribu- American Beverage Association. "Unfortu- our nation's water resources, here and tion base in Upstate New York solidifies our nately, this resolution unfairly targets an around the globe," Keane said. "Our industry efforts with our recently-developed network industry that is not only a minimal user is committed to doing its part and it shows of beer distributors in the region,” com- when compared with other industries, but through our water conservation and effi- mented BAWLS Guarana VP of Sales Steve already pays its fair share as a customer of ciency efforts." Hudson.

● Venga functional infusions is to be distrib- shareholder value through acquisitions of uted in Florida through Fort Lauderdale- Further acquisition well-run independent bottlers, as they pro- based Aqua Maestro. Currently, Aqua vide access to regional growth markets and Maestro operations service retail accounts, for PBG enhance both the efficiency and effectiveness foodservice operators and distributors of our go-to-market system. As the pace of throughout Florida and across the United THE Pepsi Bottling Group is set to acquire bottler consolidation in the US accelerates, States. Ab-Tex Beverage Ltd, the fifth in a series of we will continue to capitalise on opportuni- Beverage Innovations Inc, makers of Venga acquisitions since the beginning of 2008. ties to expand our business,” said PBG functional infusions, TeaWAVE Smoothies, With nearly 450 employees, Ab-Tex bottles, Chairman and Chief Executive Officer Eric Tropics 100% Natural Infusions and Island packages and distributes several leading bev- Foss. Rose teas, and a leader in the premium erage brands, including Pepsi-Cola, Dr Pep- “The Massey family and their outstanding functional beverage market with customers per, Mountain Dew, 7UP, and Sunkist. employees have played important roles in in over 35 countries on five continents, will Headquartered in Abilene, Texas, Ab-Tex the success of the Pepsi and Dr Pepper sys- be working with Aqua Maestro to ensure operates in 125 counties across central tems in Texas for many years,” Foss contin- the smooth transition for current customers Texas and has been owned and operated by ued. “Adding Ab-Tex to the PBG family will and to help support the opening of new dis- the Massey family for over 70 years. further strengthen our business and position tribution opportunties. “PBG has a great track record of creating us well for long term success.” ● Zevia, the first full line of stevia sweetened zero calorie natural diet sodas, has leading bottler of natural spring water, gained a listing with Whole Foods Market in Partners first Nestlé Waters North America.” more than 250 stores. “We’re very excited This new line of low-calorie, tea-infused to partner with such a well-respected project waters is certified organic by the US retailer like Whole Foods Market,” said Zevia Department of Agriculture (USDA) and Co-Founder Derek Newman. “Consumers READY-to drink tea producer AriZona Bev- combines the antioxidant benefits of green want better, healthier soda options, and erages and Nestlé Waters North America tea with the hydration of natural spring we’re confident that our products will be Inc have created and launched AriZona Tea water. popular among natural and organic con- Waters. Commenting on the partnership AriZona Tea Waters start with Poland sumers who shop there. Especially those Don Vultaggio, Chairman of AriZona Bever- Spring Brand Natural Spring Water from with health issues like diabetes and obesity.” ages said, “We are not only excited about spring sources in Maine, which is then com- Zevia's range of natural carbonates this breakthrough new organic product, but bined with organic green tea, organic cane include Cola, Root Beer, Twist (lemon-lime), we are ecstatic to be partnering with the juice and fruit extracts. Orange, Black Cherry and Ginger Ale. They “For generations, contain no artificial flavours, colours or Poland Spring has offered processed sugar substitutes. people healthful hydration. For those who ● Skinny Nutritional Corp, marketer and sometimes want their distributor of Skinny Water, has entered into water with a twist of an agreement with Ukrop’s Super Markets. flavour, AriZona Tea Skinny Water will be available in all 27 Waters delivers a deli- Ukrop’s locations beginning this month. In cious variation. It’s a natu- addition to nationwide authorisation at Tar- ral fit, and we’re delighted get, Skinny also has regional authorisations that Poland Spring is a with Acme Markets, Giant Food Supermar- key ingredient in this kets and Shoppers Food & Pharmacy. The unique organic tea-infused total number of chain-authorised stores is water,” said Tim Brown, now over 2,200. Executive Vice-President Retail Operations for Nestlé Waters, which produces Poland Spring. www.softdrinksinternational.com SDI JUL09.qxd 22/7/09 17:09 Page 16

16 DEVELOPMENTS Soft Drinks International – JULY 2009 Ingredients Holistic health campaign

OCEAN Spray’s Ingredient Technology Group's new health marketing campaign for its cranberry ingredient portfolio highlights the nutritional profile of the North Ameri- can cranberry. The ‘One berry, Whole body’ campaign promotes a holistic view of the cranberry’s role in improving wellbeing. The cranberry is traditionally known for its part in preventing urinary tract infections, but emerging research suggests the fruit also has health potential throughout the body, including cardiovascular, immune, cellular, oral and gastrointestinal health. These whole body benefits are derived from the fruit’s dual antioxidant and antiad- hesion mechanism. Unique A-linked com- pounds called proanthocyanidins (PACs) prevent bacteria from adhering to cell walls and remove the potential to cause infection, while the high antioxidant content helps fight Research Sciences Manager, presented ‘One mented. “At a time when the industry is free-radicals that can damage cells through- berry, Whole body’ at this year’s Nutracon looking to ensure consumers are informed out the body. With a rich combination of conference in Anaheim. “The cranberry’s and not confused, the campaign is an impor- other nutrients, such as fibre, vitamin C and complex mixtures of polyphenols and tant step forward.The cranberry has a lot to quercetin, the cranberry offers a number of unique Type A PACs means it is capable of offer, and with more research in the pipeline, diverse health benefits. delivering a wide range of health benefits, we’re excited about what else we’ll dis- Christina Khoo, PhD, Ocean Spray’s not limited to a specific area,” she com- cover.”

energy kick from natural caffeine, green cof- nutrition. A number of fruit taste combina- Functional water fee beans and dextrose, and the combinations are available. tion of fructose and fibre maintains energy Both products are sweetened with Wild’s concepts over the long haul. Activating water is own natural fruit sweetener, Fruit Up. The enriched with six vitamins and contains only drinks have a low glycemic index (GI) and WILD has developed two new concepts for natural flavours. therefore keep blood sugar levels constant, the functional water category: activating Tasteful water features 3% fruit juice. It is delivering a consistent supply of energy to water and tasteful water. as clear as water and aimed at young, mod- the body. Natural flavours round out the Activating water is a new near-water con- ern consumers who value tasty, healthy concept. cept that provides energy to consumers in two phases. The drink delivers a quick SDI JUL09.qxd 22/7/09 17:09 Page 17

Soft Drinks International – JULY 2009 DEVELOPMENTS 17 Weight management proof

A NEW independent study published this month, led by Dr Reimer from the Univer- sity of Calgary in Canada, shows for the first time in a human intervention study, that supplementation with oligofructose inde- pendently from any lifestyle change is able to decrease body weight, primarily by loos- ing fat mass, and helps to manage caloric intake in overweight and obese adults. The results add to earlier findings supporting the potential of inulin-type fructans in promoting body weight management. An investigation has previously shown that supplementation of the diet of healthy adolescents with oligofructose-enriched inulin (OraftiSynergy1) during one year supports appropriate development of body weight and body mass index (BMI) during the growing phase. Adolescents showed lower body fat mass when receiving OraftiSyn- ergy1, compared with the control group. In a former human intervention study, the intake of oligofructose (OraftiP95) by healthy adults resulted in a lower daily energy intake together with reported feel- ings of prolonged fullness and reduced (equicaloric amounts as a control). further found effects of the intake of hunger perception.. After 12 weeks, volunteers in the oligofructose on postprandial blood glucose This new study (published in the American oligofructose group experienced a significant and insulin responses prior and after the Journal of Clinical Nutrition in April 2009), reduction in body weight of 1.03 kg, while intervention period, indicating an improve- brings an understanding of the potential of the control subjects gained 0.45 kg weight. ment of glucose regulation. inulin/oligofructose in weight management. In The weight loss affected mainly body fat As the subjects did not modify their a randomised, double-blind, placebo-con- mass, in particular trunk fat mass. physical activity or dietary habits, the trolled trial, 48 overweight or obese healthy The weight loss could be explained by observed results concerning body weight, adults received either 21 grams/day of the lower energy intake observed in sub- fat mass and caloric intake were attributed oligofructose (OraftiP95) or maltodextrin jects in the oligofructose group. The authors to the oligofructose supplementation.

French opening In brief…

LEADING manufacturer of colourants, the ● Aspartame supplier Ajinomoto has pre- GNT Group has opened a subsidiary in sented the 2008 Prix Ajinomoto to Nicole Champagne-au-Mont-d’Or, France. “As Euro- Darmon, Research Scientist at INSERM, the pean business activities - and French activi- French public organisation dedicated to bio- ties in particular - have rapidly developed logical, medical and public health research. over the past few years, it stood to reason The prize was awarded in recognition of Dr for GNT to expand business here in Darmon's work investigating food and nutri- France,” said Baptiste Mattelin, Managing tion amongst disadvantaged populations, and Director of GNT France. the nutrient profiling of food. An increasing numbers of food and beverage manufacturers are now using natural alternatives to synthetic food colour additives in response to changing consumer preferences. GTN's Exberry colouring food- stuffs are made from edible fruits, vegetables and plants. The company says its success in colour of existing products, accelerated stability design is underpinned by its commitment to testing and professional development sup- customer support; precise shade matching port.

To renew your subscription email: [email protected] BSDA 2009 Training Programme

The British Soft Drinks Association is the national trade association representing the UK manufacturers and producers of fruit juices, soft drinks and bottled waters. All our training courses are sector specific which means you get training tailored to your business needs. Manufacturing Soft Drinks Today Introduction to Basic Microbiology 17-19 March 2009 & 17-19 November 2009 January & September 2009 (dates tbc)

A three-day residential course which provides an in-depth A two-day, non-residential workshop delivered by introduction to the technical and scientific aspects of soft Reading Scientific Services Limited, for those involved in drinks manufacture. Course topics include: microbiological examination.

• basic microbiology A mixture of lectures and practical sessions, this workshop • water quality and treatment, provides an introduction to spoilage, pathogenic and • carbonation and filling, beneficial micro-organisms of significance to the soft • fruit juice and bottled water production, drinks industry. • ingredients and flavourings • primary and secondary packaging. Attendance on this course will ensure that participants understand what is involved in microbiological examination Fees include accomodation, meals and tuition fees and of samples, the significance of laboratory results and what comprehensive course notes. action may be necessary to control the growth of particular organisms. Fees: Manufacturing/Factor/Franchisor members: £1005; Associate members (includes Beverage Council Fees: Manufacturing/Factor/Franchisor members: tbc; of Ireland): £1315; Non-members (UK & Overseas): Associate members (includes Beverage Council of £1725 Ireland): tbc; Non-members (UK & Overseas): tbc Hazard Analysis of Critical Control Points Food Safety in Soft Drinks Today (HACCP) Workshop ‘Train the Trainer’ 15-16 April 2009 & 23-24 September 2009 16-20 March 2009 & 16-20 November 2009 A two-day, non-residential workshop on implementing A five day residential course for aspiring in-house food and applying HACCP principles to the manufacture of soft safety trainers. Delegates will learn and understand: drinks, fruit juices and bottled waters. If you are involved in the quality and safety assurance of soft drinks, fruit • all aspects of food hygiene juice and bottled water production, then this course is an • how to maintain standards of hygiene essential requirement. • to improve and develop personal skills as trainers • to use and deliver the BSDA Food Safety Training Delegates will sit the Royal Society for Public Health’s Package Intermediate Certificate in Applied HACCP Principles examination. Tuition is delivered by Dialog, leading trainers Successful course delegates will receive a RSPH Level in hygiene in soft drinks manufacture. 3 Award in Food Hygiene and Safety and undertake an assessment leading to an RSPH accredited certificate in The course fee includes tuition, course notes and meals for Group Training Skills. Tuition is delivered by Dialog. The the duration of the course but does not include the RSPH course fee includes accomodation, meals, tuition, course examination fee. notes and examination fees.

Fees: Manufacturing/Factor/Franchisor members: Fees: Manufacturing/Factor/Franchising members: £615; Associate members (includes Beverage Council £1700; Associate members (includes Beverage Council of Ireland): £715; Non-members (UK & Overseas): of Ireland): £2010; Non-members (UK & Overseas): £875; RSPH Exam Fee: £45 £2320 To request further information on any of these training courses or to book a place, please contact: The Training Department BSDA, 20/22 Stukeley Street, London WC2B 5LR Tel: 020 7430 0356 Fax: 020 7400 3711 Email: [email protected] Web: www.britishsoftdrinks.com SDI JUL09.qxd 22/7/09 17:09 Page 19

Soft Drinks International – JULY 2009 RESEARCH 19

exoskeletons of insects and crustaceans. It is one of the most abundant organic materials. Fresh orange juice samples were pre- Science Monitor pared using Spanish Navelina and Valencia oranges. The freshly squeezed juice was strained to remove pulp and seeds and the strained juiced was immedi- Low-fat chocolate milk good after ately homogenised and mixed with chi- exercise tosan at concentrations between 0 and 2 IN A very small, double blind study, by A monthly g/litre. The juice was then stored at 4oC in Gilson et al. from James Madison sterilised, opaque polyethylene containers University, 13 male college soccer players update from and examined for a range of microbiologi- undertook normal training for one week. Diana Amor, cal and quality parameters including pH, Then daily for the next four days, after Scientific total soluble solids, colour, enzymic and intense training they were given either a non-enzymic browning, turbidity, viscosi- low-fat chocolate milk or a high carbohy- Editor Food e-news. ty and aerobic plate counts. Ascorbic acid, drate recovery beverage. After a two week Reading Scientific Services Ltd. carotenoid content and pectin washout period, the soccer players went methylesterase activity were also deter- through a second week of normal training mined and sensory analysis carried out by followed by the four day period of intense trained panelists. training, but swapped the drink they were Chocolate milk has the advantage of There was a significant reduction in given. Prior to the intense training, at day additional nutrients not found in most tra- flavour quality and general acceptability 2 and day 4, tests were carried out on the ditional sports drinks. Studies suggest that as the concentration of chitosan increased. subjects to evaluate the levels of markers when consumed after exercise, milk's mix Bitterness, in particular, increased. of muscle recovery. of high-quality protein and carbohydrates However, panelists also reported that pas- Results showed there were no differ- can help refuel exhausted muscles. Milk teurisation negatively affected the flavour ences between the low fat chocolate milk also provides fluids for rehydration and of the orange juice samples. Concent- and the special high carbohydrate recov- minerals like calcium, potassium and rations of chitosan at 0 - 0.8 g/litre did not ery beverage on soccer-specific perform- magnesium that both recreational exercis- affect the ascorbic acid content of the ance tests, ratings of muscle soreness, ers and elite athletes need to replace after juice, but the higher chitosan concentra- mental and physical fatigue and other strenuous activity. (No particular mention tions did lead to a reduction in ascorbic measures of muscle strength. However, is made of the fact that chocolate is an acid content, probably through sequestra- after four days of intense exercise, when ingredient of the milk). tion. Chitosan did not protect carotenoids comparing the effects of consuming the from oxidation and these decreased in the chocolate milk with the recovery beverage, Preserving orange juice with same manner for all samples as storage the data showed that the subjects had sig- chitosan time increased. nificantly lower levels of creatine kinase, THERE are already a number of scientific The chitosan at concentrations up to when they had consumed the chocolate papers exploring the efficacy of both low 1g/litre reduced the bacterial aerobic plate milk than when they had consumed the and high molecular weight chitosans in counts by 1 log, with no further reduction recovery beverage. Elevated levels of crea- acting as a natural preservative in food and being achieved by using up to 2g/litre. tine kinase are an indicator of muscle drink products. In an article in Innovative Chitosan increased the ‘yellowness’ and damage. Food Science and Emerging Technologies reduced the browning of the orange juice In a summary in Eurekalert.org the Ana B. Martin-Diana and colleagues at the samples. authors claim that the results of the study Dublin Institute of Technology, Ireland, Overall, the study recommends the use indicate that low-fat chocolate milk is describe their experiments to find out if of chitosan at concentrations up to 1 g/litre effective in the recovery and repair of mus- chitosan would be an effective preserva- to extend orange juice quality and pre- cles after intense training for competitive tive for orange juice. serve ascorbic acid and carotenoids during soccer players. It also adds to a growing Chitosan is obtained by deacetylation of the storage of fresh orange juice. (Martin- body of evidence suggesting milk chitin and is a non-digestible oligosac- Diana et al., Innovative Food Science & may be just as effective as some charide which is the main component Emerging Technologies, in press, doi: commercial sports drinks in of the cell walls of fungi, and the 10.1016/ j.ifset.2009.05.003). helping athletes recover and rehydrate. Excessive cola consumption can cause muscle problems ACCORDING to a review published in the International Journal of Clinical Practice (http://www3.interscience.wiley.com/jou rnal/122384349/abstract) by researchers from the Univeristy of loannina, drinking excessive amounts of cola per day can cause a chronic depletion of potassium, leading to muscle weakness and even paralysis. Since 1994 Elisaf et al. state that there have been six reports of cola induced potassium deficiency. Consumption of cola ranged from 2 to 9 litres per day. However after the discon- tinuation of cola ingestion and the oral or intravenous supplementation of potassium patients recovered. SDI JUL09.qxd 22/7/09 17:09 Page 20

20 PRODUCTS Soft Drinks International – JULY 2009 Less calories Juices & Juice Drinks USA Odwalla has introduced Light Lemon- ade and Light Limeade which, with 50 calories per serving, have half the calories and doodles to appear sugar of regular lemonades and limeades. For children on pack. The drinks combine pure-squeezed juice Speaking about and Truvia natural sweetener, to make what UK The Feel Good Drinks Company has the range, Dave Odwalla claims to be the only premium introduced a range of 100% natural juice Wallwork, Managing juice maker in the US to offer a light drinks for children. Called Feel Good Kids, Director and co- lemonade and a light limeade using an all- the drinks come in a new, child friendly, founder said: “We natural non-caloric sweetener. 180ml Tetra Wedge pack format. The drinks are really excited “They are Odwalla’s are made from 100% natural ingredients, about this new modern-day twist on the with no added sugar and are blended from pack format which beloved front-porch clas- two-thirds juice and one-third water. There we’ve already secured some awesome distri- sics,” said Jason Dolenga, are two flavours - Orange, Pineapple + bution for. Our Feel Good Kids drinks are all Brand Manager, Odwalla Banana and Blackcurrant, Apple + Grape. about offering the healthy, fruity goodness Inc. “We think that offer- The packs' brightly coloured designs and hydration that parents are looking for, ing these summer stand- include a 'how do you doodle' feature, invit- but the great taste and fun that makes kids bys with half the calories ing children to send in their own Feel Good feel good.” will help make the season twice as fun.” Each bottle of new Light Lemonade and Light Mixed up Limeade contains 100% of the recommended UK 'Seriously Mixed Up Fruit' is the daily value of vitamins C strapline of new advertising for Vimto, spear- and E. Like all Odwalla heading the £5million relaunch of the drink. products, they contain no It represents a 25% increase in the com- artificial flavours, colours or preservatives. pany’s marketing investment from last year They are available in 450ml recyclable and replaces the previous campaign, ‘Shlurple Up Fruit' is based on a core product truth plastic bottles. the Purple”, which had run since 2004. and very much in tune with the audience. It Emma Hunt, Senior Brand Manager at has enabled us to explore a whole host of Vimto, said, “This campaign will engage a new creative and media opportunities, whilst new teen audience for Vimto and we’re building on the core brand strengths that Birthday really excited about unlocking this potential have helped us to grow three times faster for the brand. The idea of 'Seriously Mixed than the market.” promotion The new advertisement is being supported by digital marketing to drive UAE Al Ain Mineral Water has got its pro- teenagers to a new Vimto website. A num- duction and marketing of Capri-Sun Juice in ber of virals and other initiatives are under- the United Arab Emirates off to a high-pro- stood to be in production with the aim of file start with an SMS-based family promo- driving consumer trial. tion under the banner of ‘Happy Birthday’. The Vimto brand is currently worth This reflects the brand’s 40th birthday. £35.5million and growing at a rate of 5.8% The promotion mechanic centres on unique moving annual total. numbers within 10 packs of Capri-Sun. Three prizes of family holidays in France, featuring a Parisian amusement park and fly- den and Germany. Yosa smoothies are avail- ing Emirates Airlines, have helped boost Product of the year able in two organic varieties: Mango-Vanilla consumer interest in the initiative. and Raspberry-Red Current. “We are honoured to lock arms with FINLAND Organic oat smoothie Yosa has “Yosa smoothies have more than 10 years Capri-Sun in this milestone year and look been awarded Food Product of the Year of research work behind them”, explained forward to establishing this partnership as a 2009 at the annual Finnish Food Congress Merja Scharlin of Bioferme. ”We have huge success in the region,” said Fasahat held in Helsinki this May. Developed by teamed up with top-notch research insti- Beg, Al Ain Mineral Water Company’s Gen- Bioferme, a Finnish oat specialist famous for tutes to create unique, health-enhancing eral Manager. its fermentation technology,. Yosa is the first strains of probiotic bacteria. Studies show smoothie to focus that the probiotics which we use in Yosa on digestion, pro- promote gut health and enhance the body’s vide a long-lasting immune system.” feeling of satiety Yosa combines oatmeal, fresh fruits and and boost the berries with probiotic bacteria strains which- body’s immune sys- have been scientifically demonstrated to pro- tem. mote gut heath. All Yosa products are totally First launched in free from dairy and soy ingredients and are Finland in Spring therefore suited also for vegetarians and 2009, the smoothie vegans or persons who suffer from milk or has now also been soy allergies. Yosa smoothies are produced introduced in Swe- from organic ingredients only. SDI JUL09.qxd 22/7/09 17:09 Page 21

Soft Drinks International – JULY 2009 PRODUCTS 21 In-game Energy & Sports Drinks advertising NEW ZEALAND Frucor is marketing a new energy drink, Ink, through in-game bill- Gatorade support boards and posters in Xbox 360 and PC games. This is supported by TV, cinema and UK Britvic and PepsiCo have launched a online advertising. The visualisation technol- £2million national TV and press campaign ogy comes from Massive Inc, owned by for Gatorade. Microsoft, which feeds the ads into each The ‘we love sweat’ campaign has been player’s gaming session through their existing designed to capture the emotion felt by broadband connection. athletes when they give their all during “Teaming up ad content with the relevant sport and exercise. The TV creative illus- audience and the right medium is critical,” trates a man running whilst describing that said Frucor’s Iaan Buchanan. “For Frucor and sweat brought on by exercise represents Ink, the benefit is in selecting games that are his achievement. The advertisment commu- relevant to the brand’s target market. For nicates that Gatorade replaces everything example, Ink has chosen gaming titles based you lose in sweat whilst refuelling your on the attitude ‘the absence of fear’ which muscles without the addition of artificial enables us to place the product within highly sweeteners, colours, flavours and with no relevant content that expresses the core preservatives. brand idea.” Supporting the TV advertising is a press The new medium enables Ink to reach campaign that features everyday athletes, as the elusive 18-24 male market, he notes. well as sporting icons such as Kaka (Inter “Instead of flashing past an ad for some Milan & Brazil), Usain Bolt (100m Olympic product that’s of no interest, gamers can Champion) and Delon Armitage (England now feel more at home with a local product Rugby), all showing that sweat represents such as Ink,” said Tom Hunt of Xbox New their effort, passion and commitment. exclusive variant, which complements the Zealand. “This could be in the form of a bill- Britvic recently launched Gatorade Black- brand’s existing portfolio of Orange and board in a car racing game or a sponsored currant (with no artificial colours, flavours, Lemon 500ml and Orange and Lemon replay in a sports game.” sweeteners and no preservatives), a UK 4x500ml multipacks.

2002 with its Uro brands, Globe Soft Drinks Energy plus first launched into the energy sector with its Royal Tiger drink in 2003. The company BANGLADESH Globe Soft Drinks has hopes that the new energy drink will be introduced Black Horse Energy Plus, a com- popular at home and expand the company's bination of vitamins, 'essential nutrients', export markets in the Middle East and blended flavours and guarana. Founded in South East Asia.

Send your news to: Attending the launch was Chairman Harunur Rashid, Sales & Marketing Director Khairul Anam with news@ fellow directors and rock singer Mr James, brand ambassador. softdrinksinternational.com SDI JUL09.qxd 22/7/09 17:09 Page 22

22 PRODUCTS Soft Drinks International – JULY 2009 Brain boost

UK Developed by a start up company,Think Drink is aimed at giving office workers a natural, healthy brain boost. The drinks which come in Apple & Elderflower, Cranberry & Raspberry, Orange & Grapefruit flavours, combine herbal extracts (yerba mate, Siber- ian ginseng and guarana) with vitamins. Currently focusing on selling into foodservice in the business and industry sector, Ed Biden, Managing Director, explained: “We would like to establish the drinks as the pick-me-up of choice in offices before expanding more broadly. We are currently on trial with half a dozen major contract caterers, and are stocked by about 80 offices, cafes and corner stores in central London. Although this is a relatively small base at the moment, the product only launched in April and this number is increasing week by week.” He added: We have a very well-defined target market, so we are not doing large scale above the line marketing at this point. Most of our marketing is based around interacting with our customers and their consumers, so we are doing a lot of sam- plings in outlets. In the business and industry between Think Drink and mental perform- rable to consumers. sector we are finding this particularly effec- ance, whilst at the same time doing some- “We have been using similar tactics on tive. By taking along puzzles and brainteasers thing a little bit more interesting than other Facebook and Twitter, and seem to be get- to the units, we can reinforce the link brands and so make ourselves more memo- ting a very positive response.”

received, as were the sampling of Energade Coconut Hitting a six for beverages, the new Energade jellies, and Energade tattoos. USA South Florida-based Power Trip Bever- Energade These tattoos were something of a brand ages has introduced a coconut-flavoured coup. They became part of the fun of being energy drink, believed to be the first of its SOUTH AFRICA Energade has under- at the cricket – many people came back kind, to its range of five vitamin-powered taken very effective promotions to leverage again and again over the five-day matches to energy drinks. The new Coconut flavour will its long-standing relationship with Cricket renew their tattoos. Dedicated Protea sup- initially be available in 16oz cans. South Africa as official sports drink supplier porters who brandished their Energade tat- “It is the perfect to the national Proteas team. toos also won product and promotional complement to the One such initiative saw a specialist con- items for their spirit and loyalty. rest of our product tractor, Provantage Media, set up an inflat- Public relations and media leverage was offerings and continues able mist tunnel in the form of Energade added to reach people beyond the stadiums. to enhance Power bottles, along with a stand-alone inflatable A media partnership with major newspapers Trip’s reputation as an Energade bottle. This respected the contrac- delivered an effective competition which innovator,” said Power tual and logistical hurdles which limited the gave 80 readers four tickets to share with Trip Beverage Presi- amount of branding and promotional staff friends. This was followed by post-match dent Doug Stuart. “The within each stadium. media coverage, with further Energade Coconut flavour has The refreshing mist experience was well brand exposure. proven to be popular in other beverage formats such as water and NEWS • NEWS • NEWS • NEWS • NEWS • NEWS we expect it to be a strong performer in the energy drink sector both as a stand- alone beverage and as a mixer.” – Business news – Product news The idea of a coconut flavour came from a business trip to Trinidad when Stuart recognised the popularity of the flavour in GlobalGlobal reach!reach! water, milk, mixes and more at local bars and restaurants. SDI is read every month in more than 100 countries. Power Trip Beverage products are cur- News about your business or product is always welcome. rently available in 25 states including New Send press releases to: [email protected] Yo rk, Florida and California. They are also available throughout the Caribbean and the Middle East. NEWS • NEWS • NEWS • NEWS • NEWS • NEWS SDI JUL09.qxd 22/7/09 17:09 Page 23

Soft Drinks International – JULY 2009 PRODUCTS 23 Distribution Waters expands NORWAY Isklar has launched the full range Long life of its Isklar bottled water products in this country. Negotiations to rapidly expand dis- CANADA Live Young Forever Health and tribution are in progress with Shell and Esso, Wellness (LYF), of Edmonton, Alberta, has two of Norway's leading filling station oper- introduced Live Young Forever Citrus, a vita- ators, with their respective Stop-Eat-Shop min enhanced water.The beverage is a blend concept outlets. of vitamins and the EGCG antioxidant which Isklar was launched on the US market in stimulates thermogenesis, a process critical March. to weight loss and fat burning. It is 100% Apart from Shell and Esso, Isklar is in natural with fruits and vegetable juice pro- negotiations to further expand its country- viding colour. wide distribution and regional presence with The drink comes in 16 oz Alumi-Tek alu- retail grocery store chains Centra, Ultra minium bottles from Ball Corporation. The stores, 7-Eleven, and Narvesen. company uses its two-piece aluminium bev- "The response to the product from Nor- erage can manufacturing facilities to produce wegian consumers has exceeded all expecta- the bottles at its can plant in Monticello, tions. We have invested heavily in style and Indiana, US brand, as well as the bottle design. Our goal "I am bringing products to market that are is to obtain shelf space in all the leading as natural as possible and may improve food chains, kiosks, and filling station mini- overall health," said Gwen Miles, CEO, LYF. markets. This will give us the national pene- "This bottle provides a perfect vessel for tration that we want," said Peter Krogh, these products because it has a very distinct Isklar's CEO. and premium image that is consistent with Isklar's next move will be to negotiate the benefits the beverage offers, plus it is deals with airlines operating to and from reclosable, tamper-resistant, chills quickly and Norway, as well as hotels and restaurants, is 100% recyclable." said Krogh. For children Upmarket

CZECH REPUBLIC Polish company NEW ZEALAND A newly-introduced pre- Maspex has begun to sell a new non-car- mium water is targeting global export sales bonated soft drink for children called Kubík and has already secured strong market inter- Waterrr. The new product is made from est according to its producers, Aquasplash. mountain spring water and comes in carrot- Domestic sell-through is also solid, with a apple-orange and carrot-apple-raspberry focus solely on upmarket accounts. flavours in 500ml bottles. Due to the aseptic Called Te Waihou Reserve (this is pro- technology used during production, it is nounced tea-why-ho), the new brand origi- without preservatives, colourings or artificial nates from the Putaruru region in the central sweeteners and is also low on carbohy- North Island. It comes from the Blue Spring, drates. already renowned as a reliable commercial Maspex also distributes Kubík's 100% source of silica-rich waters. Aquasplash has juices and nectars which come in a range of invested in a bottling plant at the source sizes from a family size 0.75 litre glass bottle, which has a capacity of 200,000 litres daily. 300ml PET, to 150ml for vending and Offering a balanced, clean taste, Te Waihou schools. Reserve – the name means ‘The New Water’ – is clearly positioned as a premium line. “We have created a bottled water brand which fits with the fine dining experience in both presentation and taste,” said Ed Bagga- ley, General Manager of Aquasplash. “Te Wai- hou Reserve will only be available eties, reducing the number of bottles opened on-premise to protect exclusivity and pricing incorrectly and improving bottom-line profit. premium, and to ensure our trade partners Te Waihou Reserve comes in 300ml, grow with us.” 500ml, 750ml and one litre glass bottles, as Designed with busy restaurant staff in well as 500ml PET packaging created to mind, Te Waihou Reserve is presented in a meet the requirements of the prestige hotels slim-line bottle similar to a premium wine, sector. offering easy grip pouring and protecting On the New Zealand market, Te Waihou against spillage. Reserve is distributed by a fine wine distribu- Baggaley points out that the distinctive tor which handles a large number of leading branding on still and sparkling bottles means European, Australian and New Zealand it is easy to distinguish between the two vari- brands. SDI JUL09.qxd 22/7/09 17:09 Page 24

24 PRODUCTS Soft Drinks International – JULY 2009 Brand growth Highland activity

FIJI The purity, ‘South Pacific romanticism’ UK Highland Spring has embarked on its and consumer appeal of bottled waters annual joint summer marketing campaign from Fiji have developed into an interna- with VisitScotland. The new ‘Perfect Setting’ tional marketing success story. This is not uses distinctive tropical-style packaging to campaign theme focuses on the provenance restricted to the well known Fiji Water – the stand out on shelves and in dispensers. The and quality of Scottish food and drink and Aqua Pacific brand is also making strong graphics feature a colourful Fijian parakeet. aims to increase awareness of Scotland’s progress both in exports and domestic sales. Environmental issues are stressed – the array of fresh, natural produce. SDI reported on Aqua Pacific in the company is aiming to become carbon-effi- The advertisements feature striking pho- brand’s very earliest days. Since then it has cient by late this year, reducing and offsetting tographic images of a chef shown in a selec- grown from a niche brand to a beverage emissions and boosting the use of renewable tion of unexpected locations as he gathers a widely available in Fiji’s tourism industry – a energy. range of Scotland’s finest natural produce for mainstay of the island nation’s economy – Aqua Pacific is active in sponsoring rugby, his menu. The advertisements carry the including resorts, the national carrier Air Fiji’s most popular sport. tagline ‘The freshest food and drink awaits Pacific, cruise boats and others. you’, and were shot on location at Inver- Aqua Pacific is produced by Crystal Clear lochy Castle in Lochaber, Bridge of Orchy in Mineral Water (Fiji) whose bottling plant is the West Highlands and Eddrachilles in close to Nadi International Airport, Fiji’s North West Scotland. principal visitor gateway. Source is a pro- An extensive outdoor media campaign is tected artesian well on the island of Viti planned, focusing primarily on the London Levu, with the water filtered in six stages at Underground. An integrated online advertis- a level of two microns. ing schedule has also been developed to The brand was created by Altaaf include websites such as dailymail.co.uk, bbc- Mohammed, one of the pioneers of the goodfood.co.uk, Radio Times online, The Fijian bottled water industry. Aqua Pacific Times online and expedia.co.uk. The campaign is being supported by nationwide sampling events at key com- muter locations in London, Manchester, For the ride Newcastle, Glasgow and Edinburgh.

UK Supporting the launch of juicy drench spring water, is a new TV and digital ad campaign which features a giant pheasant being ridden by a cowboy, rodeo-bull style, to the classic Black Box track ‘Ride on Time’. The advertisement has been created to demonstrate the benefit of staying hydrated. It features the end line ‘Stay on top of your game’ and is part of a £5.5 million marketing campaign that includes TV, PR, online and in- store activity. Tom Dalton, Brand Controller for drench said: “Juicy drench is perfect for consumers who want to stay hydrated throughout the day. Juicy drench is a great tasting spring water juice drink satisfying consumers’ taste needs at times of the day when water just doesn’t hit the spot. We feel that this impactful advertising campaign will excite and intrigue consumers and demonstrate that drench gives you the tools to stay hydrated and perform at your best.” Juicy drench is available in three flavours: New flavours Orange and Passionfruit, Cranberry and Raspberry, and Blackcurrant and Apple. USA Acai Fruit Punch and Mango Melon variants have been added to PepsiCo's SoBe's range of zero calorie Lifewater drinks. The range, which includes Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate is sweetened with the all-natural, zero-calorie sweetener, PureVia made Subscribe today! from the Stevia plant leaf and infused with a unique mix of antioxidant vitamins C & E, essential B vitamins and herbal ingredients. email: [email protected] A marketing programme, described as the brand's most widespread to date, is under- or call +44 (0)1202 842222 way.The activity involves reaching consumers via Twitter and Facebook, along with sampling and new advertising. SDI JUL09.qxd 22/7/09 17:10 Page 25

Soft Drinks International – JULY 2009 PRODUCTS 25 Carbonates Mirinda makeover Natural wonder

MIDDLE EAST PepsiCo Middle East is UK Britvic and PepsiCo are launching an running an extensive promotional campaign 7Up on-pack promotion this summer offer- to introduce its packaging makeover for ing consumers £10 off their next holiday Mirinda in GCC countries. The Mirinda with every purchase as well as the chance flavours of orange, citrus, strawberry and to win a holiday to one of the seven natural apple have been repacked in fresh graphics, wonders of the world. The promotion will including a new logo and bright colours. run until 31st October across all bottles and “Mirinda is hugely popular throughout the cans. region and we are focusing on its appeal to To claim holiday vouchers, consumers sim- teenagers by giving it a new brand identity ply have to log onto the 7Up website that identifies with their youthful, playful www.7up.co.uk and enter the prompted four spirit,” commented Rashid Sharaf, Marketing digits from the barcode on the back of a Manager Flavour Brands for PepsiCo Middle bottle or can of 7Up. Each code will give East. “It’s the same great taste of Mirinda, consumers £10 off their next Thomas Cook now available in highly attractive new pack- holiday. Each person can enter a maximum aging.” of 10 codes saving them up to £100. Supporting the launch is a heavy in-store Every person who visits the 7Up website presence, plus TV, print and online advertising. they can enter a free prize draw to win one of four holidays to ‘Natural Wonders’ desti- nations such as the Great Barrier Reef, Grand Canyon or the Northern Lights. Brand personality Laura Navarro, 7up Brand Manager at Britvic, comments: “The 7Up Natural Won- UK To celebrate the onset of summer,Tango ders of the World promotion not only helps is launching a new packaging design to communicate 7Up’s 100% natural flavours summer, the on-pack will look to build on enhance the unique personality of the brand but it’s also about summer fun as con- the success of the 7Up brand which grew and communicate the brand’s value of out- sumers’ thoughts turn to summer holidays. by 8% last year and is still the fastest grow- rageous fun. Entitled ‘Mash up’ the design It’s an ideal incentive especially during the ing lemon and lime fruit carbonate in the concept features seriously mashed up fruit in current tough economic climate. Perfect for UK market.” a graffiti style which is aimed to appeal to Tango’s core audience of young males. The cans also feature deadpan tag lines to “Jones Soda’s ability to customise our labels depict Tango's no nonsense approach to Hispanic allows us to participate in the celebration of producing a tasty thirst quenching drink, such this amazing community in a unique and as “Only the best tasting fruit makes it…the USA Jones Soda Co is introducing a new special way.” rest gets the chop.” collection of Spanish labels and soda Jones Soda is known for its patented flavours, honouring the culture and spirit of labelling system that enables the company Hispanics living in America, in the single- to select submitted photos from fans to serve sections of select retailers in Los showcase on bottles, as well as allowing Angeles, San Diego and Arizona. people to create customised bottles at “Jones Soda is thrilled that fans from the www.myjones.com. Hispanic community have reached out to us, The specialty sodas come in Naranja and we are very excited about our fun new Mandarina, Limón, Tutti Frutti and Crema de flavours,” said Joth Ricci, COO of Jones Soda. Piña variants.

home cleaning service and a shopping Call to celebrate spree. To enter, consumers need to take a photo of their nominee living the Sev- USA 7UP is currently running the 7UP ' enisima lifestyle and enjoying 7UP, and Dias de Sevenisima' contest nationwide. enter it online at www.Sevenisima.com "Sevenisima" is, says the company, a call to along with a quick note on why that per- celebrate the flavourful moments experi- son inspires them to live the Sevenisima enced through a 'natural,' real lifestyle. "The lifestyle. '7 Dias de Sevenisima' contest reflects the To support the promotion 7UP has natural energy, fun and spirit of 7UP con- teamed-up with singer/actress Denise Gon- sumers, something we call the Sevenisima zalez who performs a song titled 'Sev- lifestyle," said Rene Sanchez, Associate enisima' featured in the Spanish-language Brand Manager for 7UP. TV commercials shown exclusively on Tele- Nine winners will receive a week of easy mundo. Gonzalez is also featured on the living, including fun prizes like a family vaca- Sevenisima campaign's web site and will tion, and gift cards that can be used for make appearances at local market events. SDI JUL09.qxd 22/7/09 17:10 Page 26

26 Soft Drinks International – JULY 2009

McDonald's 14,000 plus United States restaurants will include brands Coca- By The Case Load Cola, Diet Coke, Sprite, and Hi-C Orange. Coca-Cola's Dasani will remain a national core bottle beverage, and now Mello Richard Powerade Mountain Blast and vitamin- McDonald's recently ended its Pepsi- water XXX (Triple X), will be made Cola fountain test (including Mountain Davis reports available as regional bottle options. Dew) in favour of Coca-Cola and Dr Coca-Cola brands including Powerade, Pepper, giving Dr Pepper Snapple on soft Sprite Zero, Fanta Grape, Fanta Group Inc a greater foothold at the fast- Strawberry, Caffeine Free Diet Coke, food chain. Dr Pepper, now available in drinks at Barq's Root Beer, Minute Maid 8,500 McDonald's, will be added to Lemonade and Minute Maid Lemonade fountains at all of the company's 14,000 McDonald's, Light, will be made available as region- US locations. the US fast food chain, al fountain options at McDonald's McDonald's, based in Oak Brook, restaurants across the US. Coke Zero, Illinois, is expanding its fountain and and what a certain frozen due to its explosive growth and success, bottled drinks to complement its answer will also be offered in a number of to Starbucks, with the McCafé espresso- beverage does to the restaurants as part of McDonald's ongo- based drinks that are now available in ing beverage development. about 70% of its US stores. brain. A recent McDonald's corporate social Coca-Cola's core fountain brands such responsibility report stated that as its nostalgic soft drinks like Mello McDonald's is a nutritious meal. But Yello still remain on tap for McDonald's critics want more beyond the new regional beverage offerings. Unlike McDonald's Happy Meal Choices that Coca-Cola there is no secret ingredient give children and their parents the in Mello Yello, but it was rumoured to opportunity to mix and match tradition- contain bananadine, a fictional psy- al Happy Meal favourites like French choactive substance which is allegedly fries and soft drinks with healthier extracted from banana peels. The Happy Meal Choices such as Apple banana-buzz in the 1960s was known as Dippers (fresh, peeled apple slices) 'electrical bananas' or 'mellow yellow' served with a low fat caramel dipping by the hippies. Banana-heads would sauce, and beverage choices including scrape the white fibres from the inside 100% pure Minute Maid apple juice of the peels, boil the scrapings into a and 1% low fat white and chocolate paste, which was then baked. The dark Milk Jugs. brown 'banana tar' that resulted was However, a new scientific develop- then smoked with hashish. ment may not silence all the zealots in The smoking of bananadine may have Director Robert Kenner's new documen- got a surge from British folk-rock singer tary film Food, Inc. but a Brandis Donovan's Mellow Yellow: "Electrical University Professor may have the banana is gonna be a sudden craze. answer when it comes to combatting the Electrical banana is bound to be the bad 'LDL' cholesterol in fast-food. very next phase. They call it mellow Enter 'The Man with the Golden Bun'. yellow (quite rightly)... " Dr Daniel Perlman is hoping to revolu- Donovan insisted that his song had no tionise the way that billions of people hidden drug meaning, but seekers found around the world eat fast-food. He has one anyway. Mello Yello is presumably invented a healthier hamburger bun and named after the ever popular 1967 is trying to convince McDonald's USA, Donovan album and single Mellow and its supplier Ralcorp Holdings Inc Yellow, and, in fact, a cover of the song (Ralcorp Frozen Bakery Products) to was used to promote the soft drink. implement the cholesterol-lowering Researchers at New York University Mello Yello was featured in the 1990 hamburger bun. have found that banana peel contains no NASCAR-based movie Days of Thunder, The new proposed 'McBun' would intoxicating chemicals, and that smok- in which Tom Cruise's character, Cole effectively neutralise the bad choles- ing it produces only a placebo effect. Trickle, drove a Mello Yello-sponsored terol contained in hamburgers. In a nut- car to victory lane in the Daytona 500, shell, the bun contains an appropriate although the soft drink’s name itself is amount of natural phytosterols (a natu- never verbally mentioned in the movie. ral product purified from vegetable oil). NASCAR fans later got to see the real These phytosterols are not absorbed thing when Cruise's Mello Yello-car into the bloodstream, but rather mix become a real NASCAR paint scheme with dietary cholesterol in the digestive the following year, with driver Kyle system, and thereby facilitate choles- Petty driving with Mello Yello sponsor- terol elimination in the waste. ship in the Winston Cup Series. Phytosterols are GRAS-approved for all food use. Children as well as adults Choice and nutrition benefit from dietary phytosterols since The Coca-Cola Company's 54-year rela- cholesterol problems and coronary tionship with McDonald's Corporation heart disease begin in childhood. Dr has never been stronger. Beginning this Perlman bristles at the suggestion that year, the core fountain line-up at he has not pursued McDonald's vigor- SDI JUL09.qxd 22/7/09 17:10 Page 27

Soft Drinks International – JULY 2009 BY THE CASE LOAD 27

IN FUTURE ISSUES

SEPTEMBER Drinktec Natural ingredients Packaging innovation Information technology Beverage Focus Children’s drinks Regional Profile North America

OCTOBER Sweeteners ously enough, and points out that major Should there be a brain freeze warn- corporations such as Coca-Cola have ing required by US Food and Drug Aseptic filling embraced Cargill's CoroWise natural Administration (FDA) on semi-frozen plant phytosterols wholeheartedly in soft drinks? Serious brain freeze junkies products like Minute Maid Heart Wise say they have experienced loss of taste Metal packaging premium orange juice. triggered by frost-bite on their tongues, simultaneously numbing their brain. Sustainability and Brain freeze Medical experts say that a one-minute Before the arrival of Starbucks, where brain freeze can trigger the release of the environment the Starbucks 'Experience' can cost over endorphins in the brain. $4, Americans could chill out at their Endorphins are a group of peptide local 7-Eleven Store and experience hormones occurring naturally in the Beverage Focus something far more addictive than caf- brain that, when released, increase your Energy drinks feine; the strange psychoscopic phe- body's threshold for pain and affect the nomenon known as Sphenopalatine way you feel emotionally. Endorphins Ganglioneuralgia or 'brain freeze'. are chemically very much like mor- Regional Profile Brain freeze is sometimes debilitating phine, allowing your tongue to go Central & South America and accompanied by symptoms of dizzi- beyond cold pain and possibly leaving ness, fatigue, blurred vision, restless- you with a euphoric brain freeze high. ness, headache and brain edema Brain freeze pain may last from a few (cerebral oedema). This harmless med- seconds to a few minutes. Research sug- ical condition can come from slurping gests that the same vascular mechanism To participate in these features down a frozen Slurpee far too fast. and nerves implicated in brain freeze On 18th October, 1994, 7-Eleven Inc cause the aura (sensory disturbance) contact the SDI team now registered the term 'brain freeze' with and pulsatile (throbbing pain) phases of the United States Patent and Trademark migraines. Brain freeze requires a warm Send your news to: Office to describe "the painful joy of ambient environmental temperature to [email protected] drinking a frozen Slurpee beverage." occur, it is impossible to suffer a brain Only one-third of the population can freeze in cold weather. achieve brain freeze, making it perhaps The strange psychoscopic phenome- To discuss editorial opportunities: a genetic condition. The latest brain non is common enough to have been the [email protected] freeze concoction at 7-Eleven stores is subject of scientific research reported the Slurpuccino, a coffee-flavoured by the British Medical Journal To discuss advertising opportunities: Slurpee, developed by The Coca-Cola and Scientific American magazine. [email protected] Company, that capitalises on the con- Introducing delicious 'brain freezing' sumer-driven craze of iced coffee bever- iced coffee drinks like Slurpuccino may ages. give Starbucks some cold competition. or call: +44 (0)1202 842222 SDI JUL09.qxd 22/7/09 17:10 Page 28

28 BEVERAGE FOCUS Soft Drinks International – JULY 2009 The oldest soft drink still has global potential

he roots of the soft drinks industry can be Ttraced to some of the water brands that are still very much alive and well today. Swedish favourite Ramlösa dates back to the year 1707 Packaged water and still carries the picture of its founder Johan Jacob Döbelius. Popular Italian brand San will continue to Pellegrino has been produced for over 600 years ciation with good health – even today in parts of and it is even reputed to have been sampled by East Europe sparkling water consumption is still play its part in Leonardo da Vinci. Today these products are often seen as medicinal. Back in 1707, according available all over the world and according to to Döbelius, Ramlösa could be used to cure the growth of Global research specialist, Canadean, each con- scurvy, vertigo and gout, as well as trembling sumer now drinks nearly 23 litres of packaged limbs. The water even helped those unfortunate soft drinks, water annually. Packaged waters have played a enough to suffer from bad-smelling breath. In reports Richard critical part in the birth and development of the modern times though, still waters have been the global soft drinks industry. engine behind the rapid enlargement of the cate- Corbett. All those years ago the development of the gory and consequently they have taken an ever sparkling water segment stemmed from their asso- rising portion of the market; today this stands at more than three quarters of the category. Still waters are a good fit with the modern health conscious consumer in the developed world, while in the developing parts still waters offer the security that they are safe to drink.

The original soft drink The success of packaged waters has contributed to the expansion of the soft drinks market as a whole and they now account for 29% of all soft drinks traded globally – at the turn of the century that was 22%. The market for packaged waters has jumped by as much as 80% since 2000 to reach around 150 billion litres. At the same time the carbonates category has expanded by nearer 20% but Source: Canadean remains the giant of the sector with 4 in every 10 litres consumed around the world being a carbon- Canadean anticipate still water to remain an important driver in soft drinks but not as much ated soft drink. as it once was. PET - the enabler Of course without the right packaging, the soft drinks sector would not have got off the ground, and in the case of packaged water, PET has played a significant role in its development. PET has enabled water to be consumed on the move and this channel has been a key driver in helping sales reach new thirst quenching opportunities. In the Horeca channel and among premium products, glass remains very popular; consumers associate glass with quality but PET has significant handling advantages to ease mobility and make it more appropriate to a plethora of consumption occasions. The continuous rise of predominantly still waters has thus coincided with the dramatic escalation in PET use. PET now makes up well over 80% of all water packaging, a figure that is Source: Canadean still rising. PET seems unstoppable and it is real- istic to expect its share to continue to rise above West Europe will have a shrinking influence in the global packaged water market. 90% in the longer term. SDI JUL09.qxd 22/7/09 17:10 Page 29

Soft Drinks International – JULY 2009 PACKAGED WATER 29

Global growth West Europe is seen by many as the spiritual home of the packaged water category and is responsible for more than 30% of global water sales. The rest of the world is, however, catching up; 10 years ago West Europe made up 46% of world water sales. The region is showing many symptoms of maturity, partly due to the reliance on four well-established markets, Germany, France, Italy and Spain, for more than 80% of the region’s sales. The maturity of some of the larger West European markets for water has historically concealed a sharper growth curve enjoyed in some of the countries newer to the concept of packaged water consumption but in the longer term, the growth rate for West Europe is expected Source: Canadean to slow to barely a trickle. North America has contributed double digit The sparkling water boom has been very much a still water phenomenon. growth for a number of years but water is now entering a new phase in its product lifecycle with sales falling in 2008 and expected to fall again in 2009. A combination of harsher economics and some environmental concerns have significantly reduced the long term prospects for the category in future. The drop in sales in 2008 has meant that Asia has now overtaken North America as the second biggest market for packaged water. Asia may have overtaken North America from a volume perspective but in terms of per capita, only consumers in the Rest of Africa drink less water than consumers in Asia. West European consumption is unrivalled at more than 110 litres. Consumers in Australasia and Central & South America drink marginally more than the global average while in East Europe people drink 17 Source: Canadean litres or so more than the global norm. Historically, sparkling waters in East Europe were The role of PET in facilitating the still water boom cannot be underestimated. consumed as a low cost alternative to carbonated soft drinks and so demand has always been com- parably high. It might be expected that East competitive alternative to packaged water in the The category is Europe will see further rises in per capita as home. There is also the simple economics that demand for still waters increases although the people do not have as much money to spend on still well placed cooler climate will discourage levels from ever refreshment. reaching anything like those in neighbouring West In some developed parts of the world, most to draw drinkers Europe. prominently North America, there have been some environmental pressures. In the States, from the slowing Economic and environmental pressures landfill issues and concerns regarding access by The turbulent global trading environment is water companies to underwater aquifers has carbonates undoubtedly having an impact on the category received significant coverage. It is environmental market. and inevitably growth is predicted to become concerns that have prompted a revival in Soda more sluggish as a result. Tap water offers a very Stream sales in Sweden as parts of the media suggest it is unethical to drink packaged water when there are more environmentally friendly alternatives. It is to be expected that the rate of growth may slow due to these influences but the factors underpinning the explosion of demand for waters generally remain in place. The category is still well placed to draw drinkers from the slowing carbonates market. The convenience channel is still expanding and in large areas there are still big question marks over the quality of the tap water. Packaged water’s presence in the global soft drinks marketplace will continue to edge forward because water is a basic need and packaged water gives access to this need almost any place any- Richard Corbett is a Strategic where. It is immune from any sugar debate and is Analyst at UK-based Canadean the most natural form of refreshment. Just as it Ltd, the leading global was all those years ago, packaged water will con- beverage research consultants. tinue to play an important role in the direction of Email: the overall soft drink marketplace. ■ [email protected] SDI JUL09.qxd 22/7/09 17:10 Page 30

30 BEVERAGE FOCUS Soft Drinks International – JULY 2009 Healthy, yet tasty beverage trends

lobal flavour and fine ingredients company GFrutarom offers a diverse range of products for the flavoured water and ‘Water Plus’ markets: The company has superior ranges of FTNF (natural flavours derived ‘From The Named Fruit’), superfruit products and herbal extracts. Furthermore, it has been working on a broad portfolio of concepts targeted at manufacturers ble and have a higher degree of authenticity. Frutarom of near-water products, called EFLA New Water. Together with authenticity, freshness and refresh- EFLA New Water extracts were especially ment, natural flavours will continue to play a part introduces its developed for Water Plus applications and, as in the consumer’s choice and frequency of re-pur- such, provide excellent clarity and fulfil all the chase. Generally, the trend is moving towards concepts and requirements necessary for flavoured water appli- non-standard, creative flavour combinations. cations: they are heat- and acid-stable as well as Flavours are used to impart flavour and taste to solutions for water-soluble. The EFLA New Water range food products, as stated in food regulations. But includes a variety of herbal extracts such as maté they have many additional functions: in bever- flavoured and tea, green tea, red vine leaf, elderflower and more. ages, they are typically used to impart freshness functional The extracts can be used together with other water and authenticity, and to provide refreshment or white and water soluble ingredients, and they can thirst quenching properties. Most commonly, they waters. be combined with other functional ingredients underline the utility and the functionality of the such as soluble fibres. Possible concepts could entire product concept. Ultimately, a flavour is include, for example, calcium and fibre enriched used to make a product appealing to the consumer products that target digestion and bone health. and pleasant to eat or drink, so it is a key compo- Neuravena, a wild green oat extract which is nent and has a direct impact on whether a prod- proven to enhance mental health and cognitive uct will be bought again or not. function – is also suitable for near water concepts. With the complexities of water plus products A large number of these extracts have already and the different functional ingredients available made their way onto retail shelves and are per- today, the job of flavouring water is certainly a forming very well. challenge. For example, the taste profile of some extracts is more bitter or astringent than others. Natural choice There are two ways of dealing with this: either Functional and healthy food ingredients are more you identify the character of the taste and com- than just passing trends. In recent years in partic- bine it with a suitable flavour so that the ‘off note’ ular, a great deal of activity has been seen in the turns into an advantage and underlines the taste water plus market, with one of the major trends of the end product. The other alternative is to use being ‘naturalness’. Consumers are paying greater masking flavours to disguise any unpleasant off- attention to product labels and trying to avoid E- notes. numbers and unnecessary ingredients. It has been shown that they are also starting to prefer a more More than just a flavour natural and thus more trustworthy taste profile Apart from their primary function – to provide and to pay more for products that are more credi- good taste – other functions of flavours are inves- tigated and discussed. Herbal extracts, for example, can have antioxidant properties. And when it comes to the question of whether adding flavour shortens the shelf life of bottled water, it can actually be said that flavours have a protective effect on other additives. Of course plain, clean water has the longest shelf life because it does not contain anything that could serve as a nutrient to micro-organisms. But almost every added organic ingredient, can in principle, be a substrate for promoting growth of micro-organisms. However, due to the protective effect that flavours can have on other additives, the shelf lives that can be achieved for flavoured waters are in line with consumer expectations and storing habits. SDI JUL09.qxd 22/7/09 17:10 Page 31

Soft Drinks International – JULY 2009 BOTTLED WATER 31

Consumers are now demanding products that they are combined with floral notes like elderber- are natural but at the same time sophisticated. The ry or fruit flavours like lime, melon or berries, for magic words in recent trend developments are example. Frutarom’s wide variety of herbal ‘clean label’. With regard to flavouring, this means extracts with extraordinary properties fit well that the market is heading at full speed towards here – red vine leaf, olive leaf, maté tea, origanox natural and FTNF flavours. Legislation dictates and many others lend themselves to great-tasting that if a fruit is mentioned or pictured on the end beverages. The company’s experience in this sec- product, the flavouring has to be derived almost tor means that it is able to help product develop- completely from that fruit. FTNF flavourings are ers overcome the challenges involved in more expensive than nature-identical flavours, combining herbal extracts with natural flavours to but the extra cost is largely justified and covered produce great-tasting products. by the premium positioning of naturally flavoured products and the correspondingly high prices Clean label innovation they command. Developing functional, tasty products with clean Thus, the use of so-called ‘superfruits’ remains labels requires a great deal of expertise in product high on the agenda for flavoured water. While the development. Advanced product concepts will description of what denotes a superfruit is not increasingly be based on direct collaboration ... there is also a always clear-cut, one flavour tonality that is being between the manufacturer and the ingredients’ grown, harvested and consumed as a fresh ‘super- supplier who can provide specialist knowledge of strong trend fruit’ product is the common blueberry. Other the ingredients. It is much more time-consuming, examples of superfruits are pomegranate and often cumbersome and usually less efficient to towards using acerola cherry, sometimes combined with man- develop functional, clean label concepts via the gosteen or passionfruit. Unfortunately, the avail- traditional off-line innovation model. For the healthy herbal ability of raw materials is often an obstacle to the manufacturer, this approach involves requesting wider use of these superfruits. However, there are samples from the supplier, experimenting in the and botanical an increasing number of alternative sources that laboratory with certain combinations of ingredi- extracts with can provide high concentrations of vitamins and ents, then sourcing flavours, combining them and polyphenols, so product developers are not limit- fitting them into the intended product concept. A known positive ed to using just superfruit-derived ingredients far more efficient approach is what Frutarom calls when it comes to being creative. ‘rapid prototyping’. From its Innovation Center at effects on health Lake Zurich in Switzerland, Frutarom is able to Health and well-being offer this approach to its customers, providing and well-being... Apart from creating new flavour and taste experi- direct access to its diverse range of flavours and ences, there is also a strong trend towards using functional ingredients, all under one roof. Clients healthy herbal and botanical extracts with known can work directly with beverage experts in the positive effects on health and well-being in a vari- labs so that they can gain clarity about the concept ety of finished products. Their relationship with and the ingredients required to provide the traditional plant-based medicines makes herbal hoped-for benefits, and to translate these concepts extracts a natural choice when it comes to provid- into prototype products that can be tasted on the ing healthy antioxidants, polyphenols, and other spot. Going through a sequence of optimisation ingredients that occur in nature. Herbal extracts steps – ideally together with the marketing themselves impart a good and complex natural experts who defined the concept in the first place flavour profile and give a natural mouthfeel and – usually leads to a pretty advanced product in depth to a product. This is especially true when the space of just one or two days. ■

www.frutarom.com SDI JUL09.qxd 22/7/09 17:10 Page 32

32 INGREDIENTS Soft Drinks International – JULY 2009 Beverages laid bare the quest for liquid fulfilment

one are the days when a beverage’s only role Gwas to quench thirst. As with many other products on the market today, consumers demand that beverages work harder than ever to grab and keep their attention, challenging manufacturers to explore new ways of differentiating their products. Today’s market motivates beverage manufactur- Functional ers to seek innovative ingredients that add value in line with consumers’ demands. Be it healthier, starches that tastier, more luxurious or just more surprising, A bright future for beverages beverages with added benefits will be the drivers Speciality starches are valuable tools in the take beverages in this competitive industry. armoury of beverage developers. They offer the means to customise products to meet consumer to a new level. Drink to health! preferences and enable imaginative and success- A recent study predicted the global beverage ful NPD. With multifunctional ingredients, manu- industry will move towards higher margin func- facturers can take advantage of the public’s tional products over the next three years, in growing thirst for beverage innovation and tap in response to demand for more innovative recipes to the massive potential this evolving sector pres- and formats. To counter the male bias of existing ents. beverage offerings, healthy propositions such as low sugar are set to grow in a bid to appeal to High performance natural emulsifier women. National Starch Food Innovation has now The process of creating better-for-you products launched Q-Naturale emulsifier in Europe. This presents a balancing act for beverage manufactur- high performance, natural food additive is ers. How to cut calories, sugar or fat without designed to add value in sparkling beverages, for- diminishing the eating experience is an ongoing tified waters and juices. Following its successful dilemma. National Starch Food Innovation’s N- launch to the North American market late last year, Dulge co-texturiser portfolio is one solution. The European beverage developers can now benefit ingredients impart a creamy mouthfeel and silky from increased consistency of cost and supply. consistency in reduced calorie or low sugar bev- Q-Naturale is derived from the South American erages. This means consumers can enjoy healthier quillaia tree. The ingredient harnesses quillaia’s dairy drinks, smoothies and instant beverages inherent functional properties to provide a natu- without sacrificing texture and eating enjoyment. ral alternative to traditional emulsifiers. Q- Naturale is grown using sustainable agricultural Encapsulating innovation practices and reliable supply chain through its Q-Naturale is derived from the Original flavours and added nutrients are a valu- exclusive global partnership with the world’s South American quillaia tree. able way for beverage manufacturers to differenti- largest producer of quillaia, Desert King. ate their product offering. But enriching beverages This powerful, easy to use liquid emulsifier with value-adding ingredients such as omega-3s requires no dissolution or hydration. It can be and vitamin oils creates a new set of processing added to existing manufacturing processes with challenges. A distinctive flavour and sensitivity to no step changes and offers valuable cost savings oxidation means active ingredients, particularly due to its efficacy in low concentrations. Q- in ready-to-mix beverages, require careful encap- Naturale outperforms gum arabic in high load sulation. emulsions and achieves excellent long term room, National Starch Food Innovation has developed cold temperature and pH stability. simple solutions to protect active ingredients, Stuart Wilson, Business Manager, Delivery ensuring they retain their intensity and impact Systems, National Starch Food Innovation, throughout the production process. The Purity Europe, commented: “Market fluctuations affect- National Starch Food Gum starch range helps stabilise active molecules. ing some traditional emulsifiers create unpre- Innovation, In this way, functional and flavour characteristics dictability and pressure for beverage Tel: +44 (0)161 435 3200 are effectively translated into finished products. manufacturers. By offering superior natural emul- Fax: +44 (0)161 435 3300 For instant drinks, where active ingredients sification, cost consistency and security of supply, E-mail: require a heightened resistance to oxidation, high Q-Naturale now enables the European beverage [email protected] performance starches such as Hi-cap 100 help cre- industry to protect its brands while ensuring out- www.foodinnovation.com ate this essential protective armour. standing quality.” ■ SDI JUL09.qxd 22/7/09 17:10 Page 33

Soft Drinks International – JULY 2009 EMULSIONS & STABILISERS 33 ‘Super load’ starch carrier for liquids and oils

urning liquid flavours and oils into easily Portfolio Tmanageable dry powders has become signifi- Starrier starch is part of Cargill’s portfolio of tex- cantly more efficient for manufacturers in turizing offerings, ranging from single ingredients, Europe, the Middle East and Africa (EMEA) with such as xanthan gum, pectins, carrageenans, algi- the launch of Starrier starch, a clean label, high- nates, guar and locust bean gums, soy flours, loading starch carrier from Cargill that over- starches, lecithins, cultures and enzymes, to comes the inefficiencies of traditional lower-load multi-component functional systems. bearing carriers and the expense and complexity of spray-drying. Xanthan gum: a naturally derived thickening agent Ground-breaking absorption and Xanthan gum is a microbial polysaccharide pro- load-bearing capacity for plating duced as a secondary metabolite via a fermenta- Produced in Cargill’s Sas van Gent plant in the tion process. The process is based on the culture Netherlands, Starrier starch is a milled, pre-gela- in aerobic conditions, of the micro-organism - tinised, native maize starch that converts liquids Xanthomonas Campestris - from which xanthan and oils into free-flowing, non-sticky, dry pow- gum derives its name. ders, to be used easily across a broad range of In beverages it is used to improve mouthfeel From tried and applications. and viscosity, and to stabilise insoluble compo- The unique flake-shaped particle structure nents such as fruit pulp and particles. It is also a trusted natural (patent-pending) has a high surface area which preferred method of thickening liquids for those provides excellent absorption capacity for all liq- with swallowing disorders, since it does not thickening uids using conventional plating methods, which change the colour or flavour of beverages. consist in depositing a liquid on a solid carrier agents, to its material. Compared with traditional carriers, such Specific properties as salt and maltodextrin, which suffer from low Xanthan gum has the ability to dramatically innovative high- liquid loading capacity (maximum 10%), Starrier increase the viscosity (thickening) of a liquid by loading carrier starch has a ground-breaking loading capacity of the addition of only small amounts, in the order of up to 60%, without stickiness. And with cost effi- 1% or less. In addition, the presence of anionic Starrier, Cargill ciency being a primary driver for manufacturers, side chains on the xanthan gum molecules Starrier starch has a lower cost-in-use than mal- enhances hydration and makes xanthan gum sol- Texturizing todextrin. uble in cold water. Other important properties include: Solutions Cost-effective, safe alternative for • Xanthan gum exhibits pseudoplasticity. spray-dried flavours When a product containing xanthan gum is sub- provides a Starrier starch also overcomes the need for expen- jected to shear (by shaking, mixing, or chewing) it comprehensive sive and complex spray-drying, the process used will thin out, but once the shear forces are instead of plating when intense flavouring removed the food will thicken back up. portfolio of requirements demand a flavour loading greater • Xanthan gum has good temperature and than 10%. In turn, this eliminates additional asso- acid stability; unlike other gums, solutions of xan- offerrings. ciated cost and quality implications, such as ener- than gum are generally not affected by changes in gy use, the risk of thermal degradation and the pH value. Xanthan gum will dissolve in most loss of volatile components potentially resulting acids or bases. in flavour changes and even off-taste. Starrier • The viscosity of xanthan gum solutions are starch itself is neutral-flavoured. stable at low pH values and at high temperatures. • Xanthan gum solutions exhibit good Clean label with satisfying flavour release freeze/thaw stability due to its water binding Derived from identity-preserved non-GMO maize, capacity. Starrier starch is clean label and can be declared •Compatible with other hydrocolloids, xan- as simply ‘starch,’ ‘maize starch’ or ‘corn flour’. than gum is particularly effective combined with Mike Jones, EMEA Category Manager for locust bean gum, with konjac (gel formation) or Convenience, Cargill Texturizing Solutions, said: with guar gum (higher viscosity). “This is a convenient and cost-effective solution • Xanthan gum is cold soluble. It can be for flavour houses as well as for functional foods directly dispersed in oil or a sugar solution to producers. Starrier starch helps turn oils and liq- avoid the introduction of air bubbles into water uid flavours into manageable and user-friendly and to avoid lumping during dissolution, or when powders, without damaging delicate and complex water is not directly available in the formulation. final tastes. Upon eating, flavours carried by Of further benefit to manufacturers is Cargill’s Starrier starch are rapidly released, meaning a sat- extensive expertise in application, supported by isfying experience for the consumer, as well as the continuing development work carried out in its Cargill Texturizing Solutions manufacturer.” R&D centres across the world ■ www.cargilltexturizing.com SDI JUL09.qxd 22/7/09 17:10 Page 34

34 EXHIBITION PREVIEW Soft Drinks International – JULY 2009 drinktec 2009 technology for beverages and liquid food

he entire repertoire of beverage and liquid Tfood technology will be on show at drinktec 2009 – on 132,000 square metres of exhibition space. Around 1500 exhibitors from approximately 70 countries are expected to take part in this, the world´s biggest get-together for the sec- Messe München

tor, between 14th and 19th September 2009 in © Every four years, Munich. They will be meeting up with an expected 70,000 trade visitors from over 160 centrally located and open to all. There inde- the global countries. pendent experts from all over the world will be In Munich the trade visitors will be able to find giving lectures on current themes in technology, beverage out all about the latest technologies in the manu- products, logistics, marketing and energy. facture, bottling, packaging and distribution of Simultaneous interpreting of all lectures is pro- community beverages and liquid food of all kinds, including vided for German and English. all the associated raw materials and ingredients. The theme of PET is rounded off with a world comes together A particular attraction at drinktec is the live congress, which takes place in 2009 for the third for one very demonstration of machinery and systems in time. This event brings together beginners and action put on by the exhibiting companies. The experts, covering all relevant issues in technology special event, exhibitors put a lot of effort into setting up this and marketing. machinery, even going so far as to display inte- Publishers confructa medien, in cooperation drinktec, Munich. grated systems, so that trade visitors can see the with drinktec, will be organising the entire process chain. ‘International Fruit World’ Congress (IFW) which drinktec is a driver of innovation in the sector. focuses on the themes of liquid fruit and fruit pro- On show in the exhibition halls at Munich are the cessing. results of years of research and development by In cooperation with publishers Dr Harnisch the industry – companies use drinktec as the plat- Verlag, drinktec is putting on a forum on innova- form at which to launch their new products and tive sweetening concepts. Leading manufacturers ideas. The sections covered by the fair tie in pre- of all kinds of sweetening agents, in particular cisely with the needs of the target groups – and sugar, sugar substitutes and sweeteners, will be vice versa. putting on presentations.

Accompanying programme Good packaging is half the battle drinktec is not just a technology showcase, it is This year, for the first time, plastic is the main also a forum for science and research. A wide- form of packaging for beverages with a third of the ranging programme of accompanying events is market share worldwide, just ahead of glass and being organised. well ahead of cans. Almost all types of packaging At the heart of the programme are two forums, are represented at drinktec, the fair where manufacturers display their capability and packaging innovations. In the plastics segment, PET containers are the top favourite in the one-way container bottling sector. According to estimates by the market research company Euromonitor, in 2009 the number of PET containers produced will rise to 350 billion per annum, which makes it all the more important to produce PET containers as economi- cally as possible. A significant trend in PET bottles is weight reduction, which saves material. A range of exhibitors at drinktec, producers of pre- forms and machine manufacturers, are addressing the issue of lightweighting. Reducing the material used, in particular the carrying ring, can result in considerable cost savings when purchasing materials. And PET containers are continually increasing in size. Large-volume PET bottles are in demand in South, Central and North America in particular, as the market for soft drinks there is for Messe München

Soft Drinks International – JULY 2009 DRINKTEC 35

the market for PET water dispensers with a capacity from 5 to 20 litres for offices, businesses and households is booming in many countries. The 3rd PET World Congress is taking place during drinktec in the International Congress Centre (ICM) on 16th and 17th September, where PET will be centre-stage in the proceedings. At the fair itself, PETpoint has been an important part of drinktec for a long time, and producers from all over the world will be exhibiting the latest PET technology for beverages and liquid food in Hall B3. While PET continues on the road to success, other plastics such as HDPE or LDPE are of greater interest to some other segments, milk and milk- based drinks for example. At the same time new means of packaging are being developed - and consumers want to find out about them. On the subject of sustainability, ‘organic plastics’, based for example on starch (PHA) or lactic acid (PLA), are gaining in importance. The 2nd PLA Bottle Conference on 14th and 15th September at the Messe München

Holiday Inn hotel gives an overview of this sub- © ject and takes a look at the availability of raw materials plus the latest developments and waste anisms, design opportunities using coatings and management options. embossing processes, the use of widget technology – for example using nitrogen to create a better The options available head in canned beer – or labelling on the can end, Recently customers have come to appreciate the all allow beverage cans to really stand out. The user-friendliness of pouch packaging. The advan- use of digital printing to customise round can Around 1500 tage of pouches is that they use very little packag- bodies is also of interest. These options are valued ing material, with such ecological and economic in the beverage market. exhibitors from benefits as low material costs, and as a result low Flexible cans, as they are known, which have transportation costs. Experts are assuming the just started to be used for beverages, are being pro- approximately future growth in pouch packaging will be around duced on combined shaping, filling and sealing 10% per annum. machines. The film is digitally printed specifical- 70 countries are In the soft drinks and mineral water sector there ly for the customer. The flexible can is light to is great interest in lighter, more cost-efficient clo- transport, as only 4 grammes of packaging are expected to take sures, and so it is expected that at drinktec 2009 required for a 200 ml container. It is particularly part in this, the producers will be displaying new closure con- suitable for events packaging, and is really a flex- cepts with special designs which enable weight ible stand-up pouch which, due to its cylindrical world´s biggest savings. shape, has good rigidity. Glass as a material still provides a lot of scope The future of packaging, as drinktec 2009 will get-together for due to its mechanical and chemical resilience. It show, is becoming varied, interesting and intelli- is very important in the beverage and food indus- gent. the sector, try due to its property as a barrier. The increasing number of environmentally aware and health- Cold-aseptics beats hot fill between 14th conscious consumers is generating a long term “The process of aseptic cold filling was of great and 19th trend which concerns all areas of life. The interest to the non-alcoholic drinks sector in par- demands of these consumers applies to both ticular,” according to a renowned exhibitor sum- September 2009. products and packaging equally, and glass in par- ming up the last drinktec in 2005. Since then ticular ought to benefit from this change in values. interest has continued to grow, with cold-aseptic For these reasons there are excellent long term processes proving more popular than hot fill and opportunities in the market for manufacturers filling using cold sterilisation agents. drinktec who use glass packaging. 2009 brings together all relevant producers of Beverage cans are light, stackable, non-break- cold-aseptic beverage filling technology at one able, convenient to open, offer long product shelf- exhibition site, giving visitors a fantastic opportu- life and have very good recycling properties. nity to compare the two processes. Thanks to their technical potential, they are out- Consumer demand is growing for more natural standingly suitable as a medium for innovative beverages, i.e. those with no preservatives, and for product launches. In addition to the pleasure products with additional benefits. As far as possi- gained from the product inside the can, the option ble beverages with little or no carbonation, and of embossing, for example, adds an extra tactile often with a high pH level that makes them very dimension. A new development being displayed easily digestible, should be offered to consumers. by one drinktec exhibitor is completely embossed This calls for aseptic cold filling, which allows cans, while another exhibitor will soon be pre- the implementation of consumer-oriented product senting the first resealable beverage can. concepts, providing the public with beverages The trend for weight reduction also applies to that have been bottled gently, with no additional cans. The weight of today’s 0.33l tinplate cans is thermal stress, as is the case with hot filling for around 22 g. Aluminium cans, with a sheet thick- example, and no added preservatives. ness of 0.25 mm, weigh only 11 g. Opening mech- Continued over SDI JUL09.qxd 22/7/09 17:11 Page 36

36 EXHIBITION PREVIEW Soft Drinks International – JULY 2009

DRINKTEC DöhlerGroup - continued The DöhlerGroup is a leading international producer of natural food and beverage ingredients and will present its latest developments of innovative products and product applications. “We bring Ideas to Life” describes DöhlerGroup’s commitment to support its customers in developing new products from concept to realisation. The DöhlerGroup will be showcasing integrated food and beverage solutions and exciting innovations in all key segments including; carbonates, juices, nectars, still juice drinks, smoothies, aqua plus, fruit splash, syrups, tea and coffee drinks, sports and energy drinks. (Hall B2, Stand 302)

Beneo-Palatinit BENEO-Palatinit, one of the world’s leading manufacturers of functional carbohydrates, will present the first toothfriendly beverage applications with Palatinose. Visitors can expect sampling opportunities and an in-depth look into the applications of its toothfriendly sugar at the Sweetening Concepts Innovation Platform. BENEO-Palatinit and German-based food and beverage solutions provider, Döhler will be on stand to discuss the success of bringing PalatinoseTM into recipe solutions and the Danisco will be presenting many innovative ingredients intense research work that was conducted by the and solutions for the beverage industry, including the two companies. Dr Stephan Hausmanns and his HOWARU Probiotic Straw. ColorMatrix will launch its team, along with partner, Döhler, will be dis- Amosorb SolO2, high cussing the ingredient’s characteristics, benefits DSM Food Specialities performance PET barrier and its variety of possible applications as well as Recent research forecasts sustained growth in the technology, at Drinktec 2009. providing the details of their recent breakthrough fruit juice sector with market value expected to in palatable, toothfriendly beverages. (Hall B1 reach almost £3 billion by 2009. DSM Food (Sweetening Concepts Innovation Platform) Specialties will be presenting its portfolio of fruit processing enzymes to help manufacturers over- Danisco come juice production challenges and ensure they Building on an in-depth understanding of the bev- gain maximum value from the sector. In addition, erage industry, Danisco is a leading global suppli- DSM’s sponsorship of this year’s International er of ingredients to promote health and nutrition Fruit Week demonstrates the company’s proactive and optimise productivity in traditional beverages involvement in the sector and long-standing com- as well as in the most innovative functional mitment to supporting innovation in fruit pro- drinks. cessing solutions. (Hall B1, Stand 323) At this year’s event, Danisco will be presenting many innovative ingredients and solutions for the Krones beverage industry, including; the HOWARU Cutting your operating costs, saving space, Probiotic Straw and Extract4Life natural health increasing line efficiency levels, creating com- extracts. ( Hall B1, Stand 221) plete-system capabilities, using state-of-the-art technologies to expand the bandwidth of the products being handled, putting optimised hygiene and safety conditions in place, in short – creating need-responsive solutions: these are the driving considerations behind what Krones AG has developed for drinktec 2009. As a complete- system vendor, Krones has long since comple- mented its filling and packaging segments by in-house capabilities for process technology, information technology, intralogistics and factory planning - a logical step forward in the group’s holistically inclusive strategy: a whole series of clients have already single-sourced their complete factories from Krones. On the Krones stand, visitors will find high-performance systems for both wet and dry ends, intelligent IT solutions, customised material flow concepts, and much, much more. (Hall B6)

Sidel With a booth of more than 4,000 m2 (approxi- Integrated food and beverage solutions from DöhlerGroup. mately 43,000 square feet) at drinktec 2009, the SDI JUL09.qxd 22/7/09 17:11 Page 37

Soft Drinks International – JULY 2009 DRINKTEC 37

Sidel Group will present state-of-the-art technologies and services, innovative solutions designed to meet customers’ current requirements in terms of cost and productivity and a responsible approach to the environment. Sidel will also be unveiling its most recent technological innovations, to include but not limited to, dry decontamination solutions for sensitive beverages, the latest-generation equipment for beer, more responsible solutions for water and CSD markets. (Hall A6, Stand 326)

Bericap A worldwide operating manufacturer of plastic closures, Bericap will present solutions for packaging weight savings, new solutions for aseptic fillings, latest developments in the sports closure segment and will underline the advantage of scav- enging systems for oxygen sensitive products. (Hall B3, Stand 502)

ColorMatrix ColorMatrix, the leading global innovator in plas- BENEO-Palatinit will present the first toothfriendly beverage applications with Palatinose. tic liquid colourants and additives, will launch Amosorb SolO2, a high performance PET barrier Claranor technology, at Drinktec 2009. This new technolo- A French company and supplier of equipment, gy ensures extended product protection and Claranor, will present its new pulsed light instru- longer shelf-life in oxygen-sensitive beverages, ments: for cap decontamination and preform particularly beers, wines and juices. ColorMatrix decontamination (new application). will also show its customised dosing systems and Claranor will also unveil a reactor for ongoing DosiXpress™, a web-based colour match, devel- cold pasteurisation of sugar syrup. This applica- opment and delivery system which gives cus- tion decontaminates clear sugar syrups (sucrose, tomers complete control of colour development, glucose, invert sugar) often used in the prepara- sampling and ordering. A new light blocking solution of soft drinks, dairy products and in the sugar tion for the dairy sector will be unveiled, which industry. Unlike the currently thermal treatments, promises improved process capability while this equipment kills heat-resistant spores of extending shelf-life and optimising container Alicyclobacillus acidoterrestris. (Hall A4, Stand 113) appearance. (Hall B3, Stand 345) O-I Global glass packaging company O-I will present a conceptual view of glass and glass packaging at Drinktec, where leeading contemporary designer Francesco Lucchese will be sharing his personal interpretation of glass on the O-I stand. Drinktec is one of the most important fairs in the world for the beverage industry – a source of inspiration for drinks companies looking for new Bericap will present solutions ways of helping their products to stand out, meet- for packaging weight savings, ing the needs and desires of consumers and, when new solutions for aseptic possible, offering an element of surprise. O-I is fillings and the latest taking this important opportunity to present the developments in sports potential and actual benefits of glass both for cus- closures. tomers and for consumers. (Hall A1, Stand 302) Claranor will present its new pulsed light instruments.

To participate in the Soft Drinks International drinktec issue, September 2009 contact: [email protected]

or call +44 (0)1202 842222 September 14th to 19th 2009 Messe München, Germany. www.drinktec.com SDI JUL09.qxd 22/7/09 17:11 Page 38

38 MARKET ANALYSIS Soft Drinks International – JULY 2009 Packaging innovation in a weakening economy

n a weakening economy consumption levels Iare seeing growth rates slashed and in some cases consumption dropping overall as consumers turn off high cost soft drinks. It is at times like these that packaging's abilities to communicate with consumers and sell the product Contrary to come into their own – now is not the time for products to be hiding away! The need to inno- economic vate is highest in those high margin categories that are now weakening, such as energy drinks, instincts, or in economy categories where consumers can save by switching to tap water. innovation may Despite this drive, many brand owners are choosing not to innovate, preferring to wait for the grow. Within the chiller cabinet the cost con- offer brand crisis to ease and taking the short term benefit of a scious are spotting the price differential between owners much reduction in development costs. Where budget is PET bottles and the gable top liquid carton and still being spent there is a clearer drive towards making the switch. Though PET bottles have the needed product product innovation and marketing, squeezing yet benefit of a reclosable top, use of liquid carton clo- further the opportunities for novel beverage pack- sures on retail packs has reached 25%, adding differentiation, aging to hit the shelves. Euromonitor predicts that ease of opening and resealability to the benefits of it is those brands that continue to develop their gable top and brick liquid cartons alike. writes packaging in tune with consumers changing lifestyles and priorities that will best ride out Pouches favoured for new launches Dr Benjamin these turbulent times. Whilst still a relatively underused pack type, accounting for just under 1% of unit retail soft Punchard. Liquid cartons offering an drinks packaging in 2008, pouches continue to economic option post strong growth. A lightweight package, often One pack type that has benefited from the recent with a resealable closure, that offers a good print squeeze on the consumer wallet is liquid cartons, surface and stands out on shelf, it is no surprise in 2008 achieving over 5% growth globally on that new launches in many sectors are utilising 2007 retail unit volumes, rising to 10% in dynam- this format. It is within juices that pouches have ic Latin America. Consumers have long been particularly come into their own as they are per- aware of the health benefits of fruit and vegetable ceived as 'fresh' by consumers looking to fruit juice, a category driving much of the growth. Now juices for a healthy beverage but also combining that price has become a significant factor con- this with extended or long shelf life for conven- sumers are looking again at the benefits of ambi- ience. Over the past year we have seen pouches ent juices in liquid cartons over fresh, and with used for the brand extension Perricone Sports this we are seeing uptake of brick liquid cartons Juices in the US, the launch of new brand Yomy Yomy juice in South Korea, similarly for Fruite in France, and the extension of the Vimto brand into Stand-up Pouch Forecast Regional Performance – 2008-2013 an on-the-go pouch format in the UK.

Glass suffers as consumers 'cocoon' Cocooning – where consumers switch from going out to spending more time and entertaining at home has many drivers; concerns about terrorist activity, public smoking bans in many countries and states, and, increasingly in the current economic climate, the high cost of entertaining out. With beverage sales seeing a switch from foodservice to retail, glass bottles are suffering as a result. Glass has managed to leverage the public perception of it as a premium pack type for beverages to retain a strong position in foodservice. Higher price points mean that consumers have higher expectations of quality when drinking out. Source: Euromonitor However with the growth in cocooning and enter- SDI JUL09.qxd 22/7/09 17:11 Page 39

Soft Drinks International – JULY 2009 PACKAGING DESIGN 39

taining at home many may still wish to impress and so there may still be space for mid priced and Soft drinks retail packaging breakdown – 2003,2008 well-positioned glass bottles in the retail environment. Indeed, in Spain many established brands of bottled water, for example Font Vella, have recently launched smart looking glass bottles to capture this very market.

Convenience and on-the-go still driving small sizes Despite a desire for economy there still exists a strong on-the-go market that drives a move to smaller sizes. In addition consumers have grown to expect convenience in their packaging as evi- denced by the growth in liquid carton closures as already discussed. In times of restricted cash flow, one way for consumers to save is a move from the on-trade to off-trade, especially in countries like Source: Euromonitor Spain, France and Italy that have strong café cultures. This opens up a market for premium-economy RTD coffee beverages where we've seen Green packaging cup-shaped thin wall containers and small size Another trend that has continued to influence metal beverage cans perform particularly well. innovation in packaging is that for sustainable Conversely a growth in larger pack sizes in the packaging. Able to tick the twin boxes of environ- core commodity soft drinks reflects a move to mentally friendly and cost cutting, lightweighting, economy products. This trend is characteristic of where the same pack type and size is made using A strong on-the- several pack types: for instance, in Russia, kvas (a less material, benefits consumer and producer traditional local carbonated drink) can now be alike. With a growing understanding of the costs go market drives found in big sizes including a 3 litre PET bottle. of heavier packaging in terms of raw material Additionally juice producers underline their fam- needs and transport costs, consumers are begin- a move to ily-sized liquid cartons with an increase in use of ning to understand the benefits of reducing pack the 2 litre format. Retail chains, especially the weight. Though there has been much lightweight- smaller sizes. economy hypermarkets such as Auchan, are sup- ing activity in glass bottles this growing aware- porting these moves by ensuring these economy ness of sustainability right through the supply packs find space on their shelves. chain may well start a shift from glass to plastic Convenience is also provided by closures that even in those higher margin categories where are not only easy to open but also reclosable glass is traditionally utilised to denote quality. allowing storage after the product has been ini- At its end of life consumers now expect pack- tially opened. Previously beverage cans have been aging to be fully recyclable and most developed unable to benefit from reclosability, limiting on- countries now have systems in place to extract the-go sizes to a single portion. Coca-Cola has plastic, glass and metal from the waste stream for attempted to redress this with the use of a reclos- this purpose. The recycling of liquid cartons is able can for the Burn energy drink in France. less well developed however and in addition to Dr Benjamin Punchard is While still early days for this closure, the recent promoting the sustainable nature of the fibre part Global Packaging Research expansion of the brand Burn Day is in the same of the carton, larger carton manufacturers are Manager at reclosable can, suggesting that Coca-Cola believes directly investing in recycling plants for liquid Euromonitor International. in the future of this innovation. cartons. ■ www.euromonitor.com

The International Society of Beverage Technologists wishes to announce the 2009 joint ISBT European meeting and Packaging Technology Committee meeting

Open to members and non-members interested in joining the ISBT

September 17th - 18th 2009 Radisson SAS Schwarzer Bock,Wiesbaden, Germany ISBT members - Free — Non-members - €65 For further information visit: www.bevtech.org or contact: [email protected] or [email protected] The world’s leading organisation of professionals and students engaged in the technical and scientific aspects of soft drinks and beverages SDI JUL09.qxd 22/7/09 17:11 Page 40

40 PACKAGING Soft Drinks International – JULY 2009

green tea, giving consumers the health benefits of tea without needing to drink it. Sip is another brand that has created a distinct identity in the bottled water market, containing added vitamins and Making a botanical extracts to improve skin. For both of these brands, the clear packaging allows the consumer to see exactly what they are drinking, whilst minimal yet colourful graphics, of flowers and difference rainbows are used to convey the natural essence of the product. The packaging for Diet Coke’s Plus range retains essential in today’s drinks industry the traditional Coca-Cola bottle shape, ensuring it is instantly recognisable, but features splashes of orange or green, with an accompanying image of ust when you thought the soft drinks market the sun or a green leaf to reinforce the added ben- Jcouldn’t get any more crowded, along comes efits. another exciting innovation. New ideas, the re- The children’s drinks market is making particu- invention of old ones and new products are domi- larly big strides in the number of healthier choices nating the 21st century drinks market, with available, with packaging designed to appeal packaging and brand developers at the forefront of specifically to children. RDA Organic’s Sqqquishy this creativity to ensure products appeal to today’s and Squeeezy fruit juices come in a re-sealable demanding consumer. squishy pouch, with bright, bold and colourful Design and innovation are at the heart of the soft graphics. The packaging ensures they are fun for Product and drinks market. In response to changing consumer children, are easy to use and are mess and hassle trends, manufacturers are broadening the number free for parents. brand of products they provide, either with a completely new offering or by adding a number of lines to an The whole package development existing range. Caps and closures can sometimes play second fid- dle to the primary pack design, with less time and demand Bucking the trend resources spent on developing new solutions. Interestingly, as other sectors are tightening their However, this feature is one of the most important distinctive belts during the credit crunch in an attempt to ride developments, facilitating many of the packaging packaging out the storm, the grocery industry appears to be designs currently in use for on-the-go consump- refusing to do so. In fact, quite the opposite is hap- tion. Other packaging developments such as solutions, writes pening. The purveyors of new product develop- ergonomically designed bottles that fit comfortably ment (NPD) are planning to accelerate innovation and snugly into the hand during exercise have had Gillian Wight. to keep consumers spending, a survey by brand a significant impact on consumer lifestyles. management provider Sun Brand Technologies Ensuring that every aspect of packaging delivers found recently. The credit crunch may actually be its function is no easy task. Packaging must not helping to drive business in this competitive only look and feel good, withstand the manufac- industry as brands strive to differentiate them- turing and distribution process and provide the selves from the rest of the competition. necessary shelf life, but also convey the nutrition- In tough times even the top soft drinks brands al information required by law as well as branding. will cut back on costs in some areas, whilst at the same time developing other aspects of their busi- Environmental consideration ness. For brand owners and retailers, this means Any new packaging development is now being attracting new customers as well as keeping exist- driven by green initiatives, with a great deal of ing ones. A constant flow of innovation is essential research and development going into creating to capture attention and retain custom. Both the drinks packaging solutions that combine a brand’s big names and private label brands are delving essence and product quality with environmental deep into their creative resources to bring out needs. products that satisfy the modern consumer. Lightweighting, using recyclable or recycled Concerns about health, convenience, a wider materials and printing using environmentally choice of flavours and of course, the rise of ‘green- friendly inks are all being explored by packaging er’ products have all helped drive this innovation. developers and brand owners to ensure future pack- And, of course, the part that packaging plays in aging is as environmentally friendly as possible. this NPD can never be understated. It is essential that a drink’s packaging should reflect what’s Balancing act inside. The packaging must not only match up to The pressure is on suppliers to really rise to the the drink in terms of consumer expectation but challenge. As trends evolve, designers need to be also appeal directly to the target audience. ahead of the game to ensure consumers packaging requirements are met and exceeded in the fast- Multiple choice moving, creative and crowded drinks industry. For example, as consumer awareness of health and Packaging development is crucial and will ensure wellbeing grows, brand owners are responding your product is pushed towards the right audi- with fortified water, designed to have both internal ence, portraying the correct message and increas- Gillian Wight is Packaging and external health benefits. And the packaging ing on-shelf availability. Creativity, cost and Development Director at Your for these products is used to reinforce these and environmental issues are all important factors to Packaging Partner (a division appeal specifically to the health conscious con- consider and only organisations that excel in these of Sun Branding Solutions). sumer. This Water recently introduced a new line areas will succeed - and in these uncertain times it www.sunbrandingsolutions.com combining water, real fruit and antioxidants from is more important than ever to get it right. ■ QUENCH YOUR THIRST FOR INNOVATION

In a market like this, you need to operate at peak performance. Beverage processors need every advantage they can get. Today, your biggest opportunity lies in innovation. At the Worldwide Food Expo, you’ll see how new technologies can address today’s hot topics — from trends and ingredients to food safety, sustainability and how to “green” your operations and packaging. This is the one event that encompasses the entire dairy, food and beverage production process from beginning to end. So go ahead, quench your thirst and better your bottomline.

WHERE THE DAIRY AND FOOD INDUSTRY COME TOGETHER OCTOBER 28–31, 2009 CHICAGO, ILLINOIS McCORMICK PLACE WWW.WORLDWIDEFOOD.COM MOVING AT THE SPEED OF INNOVATION

42 DEVELOPMENTS Soft Drinks International – JULY 2009 Packaging Reusable flip straw

PENGUIN Brands Inc is introducing Nathan Performance Gear Flip Straw Pure Bottles, a line of premium reusable water bottles made with Eastman Tritan, a new-generation copolyester. Tritan is said to deliver the advantages of traditional copolyesters, such as clarity and toughness, with high-heat and chemical resistance, improved design flexibility and ease of processing. It also is manufactured without bisphenol-A (BPA). “When designing our new line of premium water bottles, we sought a material that would fit in seamlessly with the rest of our product line while meeting consumer demands,” said Megan Russell, Vice-President of Marketing and Sales, Penguin Brands. “Eastman Tritan copolyester was an exact fit for our needs. Not only does it offer a BPA- free alternative that is durable and dish- Penguin Brands, developed the Flip Straw top lid that is easy to grip and large enough washer-safe, but it also encourages Pure Bottles to allow easy access to fluids for easy filling and cleaning, and a finger loop consumers to use refillable bottles.” without unscrewing the cap or tilting the lid. with QuickClip (patent pending) for attach- Nathan Performance Gear, a subsidiary of The bottles feature a wide-mouthed, screw- ing to belts and backpacks. Moulding first

OHIO-based Plastic Technologies Inc (PTI) has developed a lightweight foamed polyethylene (PET) bottle/jar blow moulding process. Marketed under the oPTI (pro- nounced 'opti') brand name, the process is based on MuCell technology licensed from Trexel Inc and is claimed the first of its kind. According to PTI, the development provides beverage brand owners with a broader range of PET container aesthetics and performance capabilities than previously possible. For example, the process enables white or silvery coloured bottles to be made without additives which can limit package recycling. Containers also have a unique surface feel and provide tactile 'traction' which minimises slipping. And this process blow moulds details more prominently which enables decorations, such as embossed logos, to stand out better. “White oPTI bottles provide an environmentally-friendly option to conventional bottles which use additives to achieve a similar tint. Instead of being a contaminant to the clear recycling stream, white foamed bottles will mould into a transparent bottle after However, these cannot be recycled as part to 95% reduction in transmitted light. The remelting and subsequent processing,” of the clear PET stream. Containers can be foam bottle technology is applicable to other explained Frank Semersky, Vice-President, made from slightly translucent to opaque resins such as polylactic acid (PLA) and poly- PTI. depending on the desired aesthetics and ethylene naphthalate (PEN). In addition to white or silver, blue and performance characteristics. green hues also can be used since those Because the foam process adds stiffness, colour streams already exist in traditional lightweighting of up to 5% is also feasible PET recycling. The technology also is capa- without significant loss of performance. Fur- ble of producing bottles in a variety of pas- ther, the technology can produce bottles www.softdrinksinternational.com tel colours (amber, yellow, pink, etc). with significant light barrier characteristics, up SDI JUL09.qxd 22/7/09 17:11 Page 43

Soft Drinks International – JULY 2009 PACKAGING 43

closed cold chain system. Rapid deteriora- Best pack for tion in quality and changes in flavour in these highly sensitive products can be signifi- smoothies cantly minimised by using a gentle aseptic process to fill the products into carton AS smoothies continue their global expan- packs”, said Gierow. This filling technology sion, producers are looking into processing and the features of the carton packaging are technologies and packaging solutions that are of particular interest in market regions specifically geared towards maintaining prod- where a closed cold chain is unfeasible. Gen- uct quality and that offer logistical advan- tly packaged in aseptic carton packs, pre- tages. SIG Combibloc maintains aseptic filling mium smoothies are safely protected and technology in conjunction with aseptic car- can be transported and stored in a space- ton packs is part of this move forward. saving manner without refrigeration or Although there is no global definition of preservatives. The quality of the nutritious what makes a smoothie, there are character- ingredients in the product is retained. istic features that are generally accepted as According to Gierow, this means smooth- constituting a smoothie. Within soft drinks ies packaged in carton packs also offer very they are at the top end of the premium clear benefits in terms of reducing energy products range, with whole, high-quality consumption and transport costs and min- fruits processed into mixed fruit purees. This imising CO2 emissions. The aseptic carton gives smoothies an extremely high vitamin pack is made from cardboard, polyethylene content. No sugar, colourants, preservatives and aluminium. At 75% the main constituent or other additives are included. of the composite, the primary function of “In the emerging smoothies market seg- Western Europe and North America too, the cardboard is to give the carton pack sta- ment, it can be seen that product innova- and a huge variety of new product concepts bility.The polyethylene layers (21%) form liq- tions have a particularly positive start in the is expanding the range of the creations avail- uid barriers. Aluminium (4%) protects the market if they come with an appealing, holis- able. New markets for smoothies are open- packaged food from light and oxygen. This tic product concept and reach the consumer ing up in parts of Eastern Europe. Asia and combination of features retains the quality of through an appropriately positioned pitch”, Australia also offer opportunities for success the products. said Norman Gierow, Market Segment Man- in the smoothies market, in terms of sales Gierow adds that a natural smoothie in a ager for Non-Carbonated Soft Drinks at SIG volumes and the margins for food manufac- recyclable carton pack, manufactured pre- Combibloc. turers. dominantly from renewable raw materials, is In Great Britain, fruit-based smoothies are “Sold as fresh products, smoothies need the perfect vehicle to specifically address this already a success. The market is growing in to be distributed and presented within a target group.

goes through a CMA, a ‘continuous motion ham Packaging introduced in 2004 to pro- Lightweight for activator,’ a machine that inverts the base, duce the first panel-free hot-fill bottle. The which takes up the vacuum in the bottle and old inverse-base process required a complex smooth-walled creates a slight overpressure. "This process bottle-handling system during manufacturing. gives the bottle a rigid feel, like glass, but it's The CMA eliminates that and fits into the GRAHAM Packaging Company of York, lighter," said Phillip Sheets, Senior Project filling line. Pennsylvania has introduced what the com- Manager for Graham Packaging. "There's no "The CMA is inexpensive, easy to install, pany claims to be the lightest-weight bottle structural waste and no hoop rings or back- and doesn't require an operator," said Mark in the smooth-walled, hot-fill category, suit- ing panels," Kelley added. Leiden, Graham Packaging's Vice-President of able for teas, juices, and isotonic drinks. The The patented CMA represents a major Global Marketing and PET Business Manager. new bottle is called the Escape and, says technology advance over the active trans- "It's the equivalent of putting a labelling Graham Packaging, represents a “giant step” verse panel (ATP) technology, which Gra- machine in a bottling line." forward in invertible-base technology. Honest Tea, US top-selling organic bottled tea company, based in Bethesda, Mary- so that we had to extend our manufacturing land, is the first customer to adopt the In brief… plant with two new warehouses. We are Escape bottle which is 6.5 grams lighter now working in full shift,” said a company than the PET bottle Honest Tea was previ- ● CMB Engineering and Intercan Group have spokesperson. ously using. President and CEO, Seth Gold- entered into a licensing agreement for Inter- man, said: "As a company, we have a very can’s Sovereign beverage can decorator. ● PURAC, a leading lactides producer for high commitment to minimising our environ- Under the agreement, CMB Engineering will the bioplastics industry, has been awarded, mental footprint. Our packaging has always be solely responsible for manufacturing and together with its partners Sulzer Chemtech been our biggest challenge in that regard. fulfilment from its Shipley, UK facility. Global and Synbra Technology, the 2008 Frost & This is the single largest improvement we've sales efforts will be divided equally between Sullivan European Polylactic Production Tech- ever taken in terms of reducing our environ- the two companies. The agreement also gives nology Innovation of the Year Award. This mental impact." Intercan, which does not have a manufactur- award recognises PURAC’s work in the area Paul Kelley, Senior Engineering Manager ing facility of its own, access to production of polylactic acid-based (PLA) bioplastics. for PET Research and Development at Gra- support and CMB’s engineering expertise, as Together with Sulzer Chemtech and Synbra ham Packaging, said, "We're taking about well as full service support for customers. Technology, the company has developed a 20% of the weight out of the container. It new cost-effective polymerisation process to takes fewer resources to make the bottle ● Bottle blowing machine manufacturer produce high-quality polylactic acid from a and fewer resources to transport the bot- HTS has opened a new production plant in renewable source which can subsequently tle." northern France in response to the success be converted into a variety of value added The Escape is also fully recyclable. of its ELS range of machines. “The orders applications such as expanded PLA-based After the bottle is filled and capped, it are coming from everywhere in the world, biofoam. SDI JUL09.qxd 22/7/09 17:11 Page 44

44 GREEN ISSUES Soft Drinks International – JULY 2009 rPET go-ahead

PHOENIX Technologies has received a letter Environment of 'no objection' from Canada’s Health Products and Food Branch, Health Canada for the process used to produce the company’s LNO™c brand of recycled, food Post consumer grade polyethylene terephthalate (rPET) resin. waste label The Food Packaging Materials and Inciden- tal Additives Section of the Chemical Health STORA Enso has developed NeoSet, a one- Hazard Assessment Division was responding side coated wet strength label paper con- to Phoenix’s request for comments on the taining a high percentage of PCW fibres.This acceptability of the recycling process for new label paper is designed for optimal per- treating post-consumer rPET that would sub- formance in high-speed converting and sequently be used to produce food packag- labelling lines. It meets all requirements of ing. The letter of no objection pertains to wet strength label papers that are especially container rPET content 'of up to 50%.' used for the production of labels for water The LNO™c process relies on Phoenix’s and soft drink bottles. The label is being pro- patented “extremely small particle size” tech- duced at Stora Enso’s Uetersen Mill in Ger- nology. The tiny particle size enables much many. are virtually identical to those using 100% more efficient decontamination compared to “With NeoSet we respond to the grow- virgin fibre materials.” other processes, resulting in faster output ing interest from brand owners in packaging Testing was conducted on all aspects of and significant energy savings. (The ‘c’ in the solutions with further improved ecological label production: from printing, die-cutting, brand name refers to the ‘compacted’ resin efficiency characteristics,” said Eckhard Kallies, labelling and wash off. All feedback from ini- that is the end result.) Vice-President Packaging Papers. “We tial production tests and customer trials was “Colour, yield and taste attributes have improve the environmental profile by replac- very positive. Stora Enso says that in view of traditionally been stumbling blocks in pro- ing a high percentage of virgin fibre with these “excellent results”, the company aims ducing viable rPET – particularly with very post-consumer-waste content. At the same to increase the PCW content of NeoSet to sensitive liquids, such as water. Our LNO™c time, print results, labelling performance as a maximum level, while keeping technical process overcomes those obstacles,” said well as final product appearance of NeoSet paper properties on the existing levels. Lori Carson, Sales and Marketing Manager.

deposit levy (CDL) would be an expensive Glass campaign Aussie report says recycling option and less convenient for consumers. An annual cost of nearly A$500 mil- THE European Container Glass Association deposit system lion a year would lead to consumers facing FEVE has devised 'Hank' the singing bottle significantly higher prices for bottled and character to promote glass recycling. Hank expensive canned beverages. uses the line “I’ll be back” as he embarks on The report has been hailed by the Aus- a series of cartoon adventures to spread the A REPORT by Australia’s Environment Pro- tralian Food and Grocery Council which has word about the virtues of glass recycling. tection and Heritage Council, released by – along with the Australian Beverages Coun- The 'word of mouth' marketing and social the country’s federal and state environment cil and other stakeholder organisations – networking campaign appears in 14 Euro- ministers at a meeting in Tasmania, confirms been vociferous in opposing a mandatory pean languages, which FEVE claims makes it industry predictions that a national container CDL regime. “This report proves that under the most international campaign of its type in CDL, the majority of the costs for recycling the packaging industry. containers will be borne by consumers,” said Hank explains on www.friendsofglass.com, recycled. We hope Hank can help raise Kate Carnell, the AFCG’s Chief Executive. glass packaging is 100% and endlessly recycla- greater awareness about the importance of The overall cost was not just an extra 10 ble. This means that, when glass reaches its glass recycling, and we have created a new cents on container purchases, she pointed ‘end of life’, most glass bottles or jars go back movement called 'Friends of Glass' out. “There is the non-refundable handling to the production cycle as substitutes for raw (www.friendsofglass.com) to support his fee as well as the added inconvenience of materials in a unique 'cradle-to-cradle' recy- efforts.” no longer being able to place containers in cling loop. According to FEVE’s Secretary General, their recycling bins for kerbside collection. In Europe, nearly 11 million tonnes or 62% Adeline Farrelly, glass recycling dramatically Instead, they will face the hassle of being of container glass were collected for recycling helps reduce CO2 emissions. “The amount forced to travel often considerable distances in 2007, exceeding the EU target of 60% of glass recycled in 2007 provided the equiv- to recycling depots to receive a small which had to be reached in 2008 as required alent in CO2 savings of removing more than refund.” by the Packaging and Packaging Waste Direc- 1.7 million cars from the road. . Recycling Carnell said her organisation supported tive, with Sweden (94%) and Belgium (92%) glass preserves natural resources: 1 tonne of the Environment Protection and Heritage recording the highest rates. waste glass saves 1.2 tonnes of natural raw Council’s recommendation to conduct a “The 62% glass recycling rate is a great materials. And recycling glass saves energy community attitudes survey to gauge the result, which includes data from the new too: for every 10% of waste glass added in public’s willingness to pay for a container member states where recycling is still in its the production cycle at least 2% of energy is deposit scheme. “The food and beverage infancy,” explained Dominique Tombeur, Pres- saved.” industry is more than happy to work with ident of FEVE. “Now we want to focus on Up to 90% of waste glass can be used to government and other stakeholders on a the huge unexploited potential of the manufacture new glass containers, the only transparent community attitudes survey.” remaining 38% of glass packaging which was limit being the quantity and quality of glass The report is available on www.ephc. put on the market but which is not yet being which is currently collected. gov.au SDI JUL09.qxd 22/7/09 17:11 Page 45

Soft Drinks International – JULY 2009 GREEN ISSUES 45

chain by strengthening its own Ethical Trading Britvic reports on Policy, by increasing the number of suppliers Accolade reporting via SEDEX (Supplier Ethical Data sustainability Exchange). AMCOR Flexibles has received the C+ Car- • Supporting healthy lifestyles and bon Positive Footprints 50 Employees+ A 30.2% reduction in energy used in manu- employee wellbeing: The company has award for successfully cutting carbon emis- facturing and a 23.6% reduction in carbon responded to consumer demand for more sions and managing its carbon footprint. The emissions per tonne of product produced natural products through the launch of prod- award was received by Russell Granville, since 1997 has been achieved by Britvic Soft ucts such as Robinsons be Natural and Pepsi Product Development Manager, and Lin Drinks. The company's second corporate Raw. Freely, Marketing Co-ordinator at Amcor Flex- responsibility report shows that these savings Britvic has also recently launched a new ibles Ledbury, during the Prince's May Day have been achieved despite a 45% increase in long term community investment strategy Summit on Climate Change. the amount of product manufactured each called ‘Learning for Life’ to add value to com- The jury was impressed by Amcor Flexi- year, and using only 1.4% more energy, in munities that support its business. Partners bles Ledbury site’s Environmental Action absolute terms, compared to 1997. under this new strategy include Barnardo’s as Committee, employee involvement and local A range of sustainability improvements Britvic’s company charity over the next three community projects. They valued the site's have been achieved in line with Britvic's new years, FareShare, who distribute surplus stock ability to manage its carbon footprint and to ‘Playing Our Part’ strategy, which encompasses to good causes across the UK and the Essex achieve CO2 savings of 2,000 tonnes per four key areas of focus: Community Foundation, which manages two annum. • Increasing the efficiency of operations: Britvic funds to help local families and sup- Organised by Business in the Community Britvic has saved 444, 187 product miles since port environmental projects. and supported by Advantage West Midlands, 2007 by working closely with hauliers and the West Midlands C+ Carbon Positive planning teams Awards were held for the first time. The • Optimising the environmental perform- awards are intended to promote companies ance of packaging: Since 2000 Britvic has Artist’s recycling who are leading the way in carbon reduction. removed an annualised saving of 11,000 tonnes per year from total packaging waste creativity in Fiji and is on track to remove an additional 5,000 tonnes by 2010. CRAIG Marlow is known in Fiji – and, • Supporting local and global communities: increasingly, further afield – for doing things a Britvic has improved the integrity of its supply little differently. While the artist has been widely praised for his detailed cultural rendi- tions, his strong support for environmental issues has led to practical solutions as well Malaysian schools as advocacy. His creation of flowers, chandeliers and continue project other works of art from plastic bottles has Russell Granville with Lin Freely. been recognised as a new form of Fijian art, FOR the third consecutive year, Malaysia’s in popular demand with locals and visitors. F&N Coca-Cola and the Shah Alam City The activist artist doesn’t wait for other He credits his mother, Liebling Marlow, for Council have co-operated in running a people to bring him recycled containers, encouraging him to recycle, starting from three-month campaign which aims to make though – while he welcomes contributions, when he was very young. Marlow’s many children think of recycling as a normal part he spends an hour or two most days walk- environmental activities include raising of everyday life. The previous two campaigns ing the streets of Suva, the Fijian capital, col- awareness of the plight of sea turtles and have not only been a practical success in lecting usable debris and helping dispose of involvement in both Fijian and international recycling waste material but are also given material he cannot utilise. non-government organisations. credit for instilling a recycling culture in the Shah Alam area. They, and this year’s programme, have been widely publicised, with a rub-off effect elsewhere in Malaysia. In brief… The 2009 campaign is based on an ‘Awareness of Global Warming’ theme - the ● RECOUP, a UK not-for-profit organisation how well each item composted. NatureFlex educational elements feature the benefits of advising on recycling, with particular emphasis was judged to have “performed brilliantly” recycling in minimising the effects of climate on plastics, has been supporting Tesco in its and is described: “Very impressive. the mate- change. As well as learning, youngsters taking new campaign aimed at encouraging pedes- rial completely breaks down in just a few part in the campaign also compete for cash trians, shoppers and office workers to recycle weeks.” prizes based on the weight of recyclable more. The £25,000 ‘Recycle on the Go’ units items collected; winning schools also receive will be trialled at nine stores in the Essex, ● More than 50 US Army National Guard trophies. Herts and Hampshire areas and, if successful, facilities in Illinois, through support from the “Adults are usually set in their ways, but rolled out across the rest of the UK. Illinois Recycling Association, will enhance children are open to new experiences and their recycling programmes by using recycling opportunities to learn,” said James Teo, ● Innovia Films' compostable cellulose- bins donated by Alcoa. More than 1,000 F&NCC’s Managing Director. “Besides the based packaging film, NatureFlex, has been green, 22-gallon bins have been shipped from home, kids spend a huge chunk of their lives put to the test by the UK's leading con- Alcoa Recycling in Tennessee to the Illinois in school. Schools are designed to equip our sumer body, Which? In the May 2009 edition Army National Guard State Headquarters at youth for the future, so the best place to of the Which? Gardening magazine, five com- Camp Lincoln in Springfield, Illinois, for distri- spread the environmental and recycling mes- postable materials, used in supermarket bution throughout the State. Alcoa Recycling sage to children is through our schools. packaging, were tested using a home com- was started in 1978 to recycle used bever- Through this platform, we can teach them post bin in the usual way - filled with garden age containers. Since then, Alcoa Recycling about the importance and benefits of recy- waste and turned at two and four month has become an industry leader by recycling cling and motivate them to practise it daily.” intervals. Observations were recorded as to aluminium of all forms, including cans. SDI JUL09.qxd 22/7/09 17:11 Page 46

46 PEOPLE Soft Drinks International – JULY 2009

ties. David Barrett has been named UK Busi- ness Development Manager; Alan Pickett European Sales Manager, Disinfection; and Human Resources Michael Baran Strategy and Development Analyst. Based in Batavia, Illinois, Portola Packaging Inc, manufacturer and marketer of tamper- APPOINTMENTS evident plastic closures used in beverages, IN A restructuring exercise The Coca-Cola has appointed Kevin Kwilinski as its Presi- Company has combined three functions, dent and Chief Executive Officer. Global Business Services, Global Information Martin Eisenring has been appointed Technology and Transformational Productivity, Head of Marketing for Glanbia Nutritionals’ into one organisation: Global Business and Customised Premix Solutions. He is responsi- Technology Services (GBTS). Effective 1st July ble for marketing and strategy development Harry Anderson,former Vice-President and of the company’s nutritional solutions. Controller, will lead GBTS and report to Martin Eisenring and Kevin B. Kramer. Danone Waters of America has appointed Alex Cummings, Chief Administrative Officer, two vice-presidents: Jerome Goure joins the and Gary Fayard, Chief Financial Officer. PepsiCo, Inc announced that Tessa Hilado company as Vice-President, Marketing, North The company’s management will recom- has joined PepsiCo as Senior Vice-President, America and Steve Finn joins as Vice-Presi- mend at the July Board of Directors meeting Finance and Treasurer, reporting to Chief dent, Retail Sales, US. Goure will oversee that the Board elect Kathy Waller as Con- Financial Officer Richard Goodman. She marketing and communications programming troller, effective 1st August and that Connie replaces Lionel L. Nowell, III who has now for all brands in the Danone Waters of McDaniel be appointed Chief of Internal retired. America portfolio, whilst Steve Finn is return- Audit. Jeremy Faa, currently Global Director The UK's Food and Drink Federation ing to the company to lead the US retail of Finance Transformation, will expand his (FDF) has appointed Melanie Ruffell Nutri- sales organisation for the Evian Natural responsibilities to include the overall strategic tion Manager. She will be responsible for sci- Spring Water business. direction and implementation of the global entific, technological and regulatory Alcoa US has announced that Kevin B. finance transformation. Ann Taylor, currently developments related to nutrition policies, Kramer has been appointed to the new Vice-President and Chief Financial Officer, diet and public health. position of President, Growth Initiatives, Transformational Productivity, will head up Severn Trent Services has announced addi- responsible for supporting commercialisation Global Business Services, effective 1st July, tions to its UK staff reflecting expanded strategies for organic growth across the reporting to Mr Anderson. European business development opportuni- company.

at the International Association for Food Pro- OBITUARY Food safety award tection Awards Banquet in Texas in July. Joy has over 30 years of applied research JOY Gaze, Deputy Head of Microbiology, at experience and is widely recognised as an Harry E. Korab Campden BRI is to receive the IAFP 2009 authority in the area of thermal microbiology, GMA (US Grocery Manufacturers Federation) having provided consultancy to many national IT IS with great sadness that The Interna- Food Safety Award, in recognition of her pre- and international companies and contributed tional Society of Beverage Technologists eminence in and contribution to the field of to many international microbiology confer- (ISBT) announces that the Society’s first microbiological food safety. It will be presented ences. Executive Director and a dedicated industry leader, Harry E. Korab, passed away on 9th May. In 1953, Korab was named the Secretary Pushing energy Treasurer of the then brand new Society of Soft Drink Technologists. The Society was WHEN Steve Jugan, Allied Brand Manager organised to promote, develop and dissemi- for Hansen’s Beverage Company, decided to nate the knowledge of the art and science make Lost Energy the title sponsor for The of beverage technology, a charter that Push, an ultimate actions sports adventure remains in its bylaws today. game, he showed his dedication by taking He later served as the Executive Director part. A one day, non-stop hexathlon of of the Society and watched membership action sports – snowboarding, motocross, grow from 47 to 1,000 members when he downhill mountain biking, skateboarding, retired from the position in 1992. Early on, wakeboarding and surfing – The Push is Korab established and continuously fostered designed to literally push an athlete both the non partisan exchange of information mentally and physically from one event to within the Technical Committees that has another for 15 hours straight across 160 enthusiast and native of California, was con- come to define the Society. Over the years, miles of Southern California. vinced that the event catered to hit Lost these forums have been responsible for the Jugan, a self-professed action sports Energy's target audience. development of guidelines and methods that have become industry best practices around the world. Today, the Society is known as the Inter- national Society of Beverage Technologists Send your news to: (ISBT), and 25% of the Society’s members work in 31 countries outside the US. [email protected] Korab was a good friend to many long- time ISBT members and his dedication to the industry will never be forgotten. SDI JUL09.qxd 23/7/09 11:02 Page 47

Soft Drinks International – JULY 2009 47

Events Diary

JULY 24th – 26th GERMANY NOVEMBER GERMANY 15th – 17th CHINA EU Vend 17th – 19th BevTek & BrewTek Koelnmesse Fi Europe SNIEC Cologne Messe Frankfurt Shanghai Germany Frankfurt China www.euvend.com Germany www.propakchina.com www.fi-events.com 29th – 1st Oct UK AUGUST PPMA Show 24th – 28th ITALY 27th – 29th CHINA National Exhibition Centre SIMEI Natural Products Expo Asia Birmingham Fiera Milano Hong Kong Convention & Exhibition UK Mila Centre www.ppmashow.co.uk Italy Hong Kong www.simei.it China OCTOBER www.naturalproductsasia.com 5th – 7th USA 24th – 26th UK Pack Expo Own Label Show Las Vegas Convention Center SEPTEMBER Barbican Las Vegas 14th – 19th GERMANY London USA Drinktec UK www.packexpo.com Nue Messe München www.ownlabelshow.co.uk Munich Germany 10th – 14th GERMANY www.drinktec.com Anuga 24th – 26th CHINA Koelnmesse CBST - China International Beverage 15th – 16th RUSSIA Cologne Industry Exhibition on Science & World Food Moscow Germany Technology Expocentr at Krasnaya Presnya www.anuga.com Shanghai New International Expo Centre Fairgrounds Shanghai Krasnaya Presnya 14th – 16th JAPAN China Russia Hi Japan www.chinabeverage.org/cbst www.world-food.ru Tokyo 'Big Sight' Exhibition Center Tokyo DECEMBER 17th – 18th GERMANY Japan 2nd – 4th INDIA ISBT European meeting and Packaging www.fi-events.com International Food & Drink Expo India Technology meeting Pragati Maiden Radisson SAS Schwarzer Bock, 28th – 31st USA New Delhi Wiesbaden Worldwide Food Expo India Germany McCormick Place www.indiafooddrinkexpo.com www.bevtech.org Chicago USA BELGIUM 23rd – 26th www.worldwidefood.com 6th – 8th UAE Labelexpo Europe Dubai Drink Technology Expo Brussels Expo Dubai International Convention and Brussels www.softdrinksinternational.com Exhibition Centre Belgium Dubai www.elabelexpo-europe.com www.drinkexpo.ae SDI JUL09.qxd 22/7/09 17:11 Page 48

48 FROM THE PAST Soft Drinks International – JULY 2009

menace of ill-fortune, and possible ruin. with which to alloy it. But nature is the 100 Years Ago We had reared great hopes of the assur- bigger offender of the two! ance of a glorious summer. We had confid- From the Mineral Water ed to one another that the promise of May A new seal Trade Journal of - that effulgently-beautiful May – meant An ingenious bottle-stopper has been thirsty souls, parched throats and swollen patented, under the name of the July 1909 profits, profits sufficient, indeed, to reha- 'Champion Bottle Seal,' by the inventor, bilitate the trade in the esteem of the Mr Jacob Hermann, who is managing bankers. director of the company, which is now Parlous outlook of the trade Those hopes have been brutally, engaged in introducing the seal to the It was all very well for Tom Hood to sing: ruinously falsified. “The miserable,” British market. It is claimed for this seal quoths Shakespeare, “hath no other med- that it is perfectly sanitary, and that the We will not woo foul weather all too icine, but only hope.” Alas! Our's is that part which comes in contact with the bot- soon, hope which deferred maketh the heart tle is made of the finest quality Or nurse November in the lap of June. sick. An honourable trade playing an hon- Government-inspected block tin. One of ourable part has been dealt another blow the most distinctive marks of the The simple appalling fact is that we when it could lease bear it. We are in a Champion Seal's method consists in the have had to do it in this year of grace, parlous condition, thanks to influences fact that no lever is required to open it. 1909. Nurse forsooth! We have endured over which we have no control. Nature You simply pull the tab at the side, which the experience with a loathing, a repug- hasn't played the game with us. We is embossed with the word “pull” - that is nance, and a chagrin that has been all the deserved better of her than howling winds all. The seal is claimed to preserve the more bitter because it has been the off- in July, hurricanes of rain and cold contents of the bottle for an indefinite spring of empty breeches pockets. spasms that know no thirst. And nature time. Climactic changes will not, so it is I may be said to have my finger on the has been aided in her malice by statecraft. urged, affect this seal in the slightest pulse of the national trade. I can recall no “I'll drink no more whisky at that price,” degree. No contamination can, so it is period – and in this I am corroborated by says the whisky lover when he learns the asserted, arise from the sealing medium. Mr William Tooke, the Secretary of the price the distiller wants as a sequel to the All the employees engaged in the manu- National Union – when the outlook was Budget. And when the whisky lover refus- facture of the seals are, we are told, pro- more dreary, when the prospects were so es to drink whisky he needs less soda vided with overalls and head-gear, so that fraught with financial trouble, and when not even the hair of their heads can come so many makers were confronted with the in contact with them. Sourced by Stewart Farr

large spaces in the press in the 50 Years Ago Midlands and also TV. Agents handling the marketing and adver- From the Soft Drinks tising are Dolan, Ducker, Trade Journal of Whitcombe and Stewart. July 1959 Eleven tons of orange compound by air A giant DC.6C aircraft from the Swiss drink makes London debut Eagle Aviation fleet carried 11 The Swiss sparkling health drink, 'Rivella', tons of concentrated orange was introduced to this country recently at squash compound to Kuwait last a reception held in London by Horlicks month. Ltd, who, in agreement with Rivella Awaiting its arrival in Kuwait International, are producing and bottling it was His Excellency Sheikh Duej al in Great Britain. Sabbah, who controls a bottling This unusual drink, which has already factory there, which will convert done well on the continent – 15 million the compound into orange squash bottles were sold in Switzerland alone last and orangeade for sale throughout year – is confidently expected by its spon- the Middle East under the name of sors to become a good seller over here. 'Al Sabbah'. 'Rivella' is a non-alcoholic drink having The compound was exported by its origin in milk. It is derived from whey W.J. Bush & Co Ltd. by a unique biological process producing non-alcoholic fermentation. It is flavoured Cola in Denmark with extracts of mountain herbs and fruits, Last year's reduction of the Danish and pasteurised. diminish symptoms associated with tariff on the import of ingredients The use of whey and sour milk products hyperacidity and is therefore a suitable for cola drinks has resulted in the appear- for the treatment of many conditions has drink in most cases of digestive upset. ance of Coca-Cola in Denmark this month. been known for hundreds of years and A large Copenhagen dairy company, Switzerland, in particular, has been New apple drink Dadeko, has the Coca-Cola franchise and famous for its whey cures for over a centu- A concentrated apple juice, produced by has now started operations. ry. Although 'Rivella' is smooth and vel- vacuum freeze-drying techniques, was Considerable competition is expected as vety to the palate, it has a pH as low as 3.2 launched last month by C. Robinson & Co a number of Danish breweries, which also and is therefore most useful for patients Ltd of Tenbury Wells under the name produce soft drinks, have together formed with low stomach acidity. By virtue of its 'Dapple'. the Danish Cola Drink Co which will mar- lactic acid and mineral content it also has Heavy advertising is planned for this ket a new product under the description a marked buffering effect which will new product, using point-of-sale material, 'Jolly Cola'. ■ SDI JUL09.qxd 22/7/09 17:11 Page 49

Soft Drinks International – JULY 2009 49

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Electrochemistry Wet bottle coding JENWAY’s latest electrochemistry prod- CODING and marking specialist Linx ucts span the measurement of pH, con- Printing Technologies has launched a ductivity and dissolved oxygen. A com- total bottle coding solution designed to prehensive range of specifications is cope with a range of environments, backed by excellent technical support to specifically those that are particularly help customers select the right instru- wet and humid. The Linx 4900BC comment for their applications. prises a robust Continuous Ink Jet (CIJ) With two independent channels the printer with a specially developed sticky space-saving 3540 is a true combined ink for permanent coding and a unique pH and conductivity meter – ideal for a air knife drying system, ensuring reliable wide range of batch analysis or continu- 24/7 operation at the high speeds ous monitoring applications, including required. water purity analysis. Two conductivity The Linx 4900BC comes with Linx meters – the 4510 for routine work and Linx Printing Technologies Ltd Black versatile beverage ink 1058 whose Bibby Scientific Limited the 4520 for GLP compliance – can superior adherence is ideal for glass, PET Beacon Road, Stone resolve most conductivity measurement Burrel Road and PLA. The ink penetrates condensa- Staffordshire problems, from pure water applications St Ives tion to provide good print quality and ST15 0SA to concentrated or contaminated sample Cambridgeshire PE27 3LA excellent permanence right up to the UK measurement. And the 9500 dissolved UK point of its removal in caustic bottle oxygen meter has full GLP support and washers (if required). The integrated Tel: +44 (0)1785 812121 BOD (biological oxygen demand) pro- Tel: +44 (0)1480 302100 printhead and air knife system ensures www.bibby-scientific.com gramming. www.linxglobal.com that printing always occurs on the dried area for consistent code quality. Dust collection Flame photometers FLEXICON (Europe) Ltd has developed TWO new Jenway flame photometers a Sanitary Bag Dump Weigh Batch Sta- offer accurate determination of up to tion with integral mechanical conveyor five elements, as well as automatic which collects dust created during flame failure detection. The Jenway manual dumping of bulk materials from PFP7 and PFP7/C are low temperature, bags, boxes, drums and other containers single channel flame photometers, and discharges bulk material by weight. designed for routine determinations of A high velocity vacuum fan draws sodium, potassium, calcium, barium airborne dust onto two cartridge filters. and lithium. The industrial model PFP7 Automatic reverse-pulse filter cleaning is supplied with filters for all five ele- maintains efficient, continuous opera- ments; the PFP7/C for clinical use tion by releasing short blasts of com- measures Na, K and Li. Both versions Flexicon (Europe) Ltd pressed plant air inside the cartridge Bibby Scientific Limited feature electronic ignition, fine and filter on alternating cycles, causing dust coarse sensitivity controls, and auto- 89 Lower Herne Road build-up on the outer filter surfaces to Beacon Road, Stone matic flame failure detection to ensure Herne fall into the hopper. An integral flexible Staffordshire user safety at all times. Fuel options are Herne Bay screw conveyor is supported by a boom ST15 0SA propane, butane, natural gas or LPG. Kent CT6 7PH that cantilevers from the frame of the UK Flame photometry provides a simple UK system which is supported on load method of analysis and concentration cells, allowing loss-of-weight batching determination of elements which Tel: +44 (0) 1227 374710 directly from paper sacks and other Tel: +44 (0)1785 812121 cannot easily be measured using any www.flexicon.co.uk manually dumped containers. www.bibby-scientific.com other technique. Catalogue and web CIP pump innovation JENWAY has published its first catalogue WRIGHT Flow Technologies has intro- which features over 90 colour pages giving duced Revolution TM, the first true CIP full technical details and ordering infor- Hybrid Circumferential Piston & Lobe mation. Recent product releases appearing pump. This latest innovation merges in the new catalogue include the 6315, the benefits of two technologies: this 6800 and 67 series spectrophotometers, as platform delivers increased product well as updated electrochemistry products yield, reduced lifetime costs, and high- for the measurement of pH, conductivity end cleanability (CIP) giving increased and dissolved oxygen. standards of hygiene. The catalogue complements the launch “Uno spettacolo,” said one mainte- of a new website at www.jenway.com. nance manager currently using this Robert Skehens, Bibby Scientific Market- pump on tomato pulp. “Product Bibby Scientific Limited ing Director, said, “With the launch of the Wright Flow Technologies Ltd damage has been 100% eliminated; first Jenway catalogue we are able to give Edison Road linear pumping results in 50% less Beacon Road, Stone customers a comprehensive insight into steam consumption; and this is the first Staffordshire all of our high quality scientific instru- Eastbourne true CIP CP pump .Very good Results!” ST15 0SA mentation. Whether they refer to a hard BN23 6PT The RevolutionTM features capacities UK copy or access the information online via UK to 432 m3/hr and pressures to 31 Bar, the new Jenway website, the catalogue with all seals front replaceable, pre- will be essential reading for users of tech- filled maintenance free gearbox, self- niques including electrochemistry, spec- draining pump head and the flexibility Tel: +44 (0)1785 812121 trophotometry, fluorimetry, colorimetry Tel: +44 (0) 1323 509211 to choose the best rotor technology to www.bibby-scientific.com and flame photometry.” www.wrightflowtechnologies.com fit the application. SDI JUL09.qxd 24/7/09 2:56 Page 50

50 Buyers’ Guide Soft Drinks International – JULY 2009

Closures BEVERAGE INNOVATION NATURAL COLOURS www.riku.com

Ringe & Kuhlmann GmbH & Co. KG Natural and nature-identical food colouring

ESSENCE & FLAVOURS

CARAMEL COLOURS Bell Flavors & Fragrances Contract Bottling Schimmelstrasse 1, 04205 Leipzig (Miltitz), Germany Tel.: +49-0)341-94510 Contract Bottling Fax: +49-(0)341-9411669 DÖHLERGROUP e-mail: [email protected] Contract bottling Riedstrasse 7-9 Product information and of Water, and soft 64295 Darmstadt sample requests at: drinks in PET, Germany Web: www.bell-europe.com HDPE, and Glass. Phone +49 6151 306-0 We can apply wrap Fax +49 6151 306-278 around labels, self www.doehler.com adhesive, and full [email protected] shrink sleeve. For a personalised service, please call David at Devon Hills Ltd. RZ-Katalogeintrag_engl_42x65mm.indd 115.10.2007 15:49:04 Uhr Tel: +44 (0)1837-831-00 email: [email protected]

Claremont Ingredients Limited Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme ST5 6SS, UK Ingredients COLOURS tel: +44 (0)1782 623883 fax: +44 (0)1782 623773 email: [email protected] ASPARTAME web: www.claremont-ingredients.co.uk

★ NATURAL COLOURS ★ EXTRACTS ★ CITRIC ACID EMULSIONS (For soft drinks) Contact Sales Kanegrade Ltd DÖHLERGROUP Ingredients House ADM Specialty Ingredients Riedstrasse 7-9 Caxton Way 64295 Darmstadt Pickerings Road Stevenage, Herts SG1 2DF England Germany Widnes, Cheshire WA8 8XW Tel: +44 (0)1438 742242 Phone +49 6151 306-0 Tel: 0151 424 2513 Fax: +44 (0)1438 742311 Fax +49 6151 306-278 Fax: 0151 420 7062 Email: [email protected] www.doehler.com [email protected] Website: www.kanegrade.com [email protected]

RZ-Katalogeintrag_engl_42x65mm.indd 115.10.2007 15:49:04 Uhr SDI JUL09.qxd 24/7/09 2:56 Page 51

Soft Drinks International – JULY 2009 Buyers’ Guide 51

ESSENCE & FLAVOURS – cont. FRUIT JUICE BLENDS

FRUIT JUICE CONCENTRATE AND EXTRACTS

Frutarom (UK) Ltd Turnells Mill Lane, Denington Industrial Estate, Wellingborough, Northhamptonshire NN8 2RN Tel: +44 (0)1933 440343 Fax: +44 (0)1933 440267 Email: [email protected] DÖHLERGROUP Riedstrasse 7-9 64295 Darmstadt Germany Phone +49 6151 306-0 Fax +49 6151 306-278 ★FLAVOURS www.doehler.com ★ [email protected] ESSENCES FRUIT JUICE CONCENTRATES ★AROMAS Blends, Purees and NFC ★EMULSIONS/CLOUDS RZ-Katalogeintrag_engl_42x65mm.indd 115.10.2007 15:49:04 Uhr

★ Contact Sales FRUIT JUICE Kanegrade Ltd CONCENTRATES Ingredients House (Citrus, Tropical & Red) Caxton Way ★ Stevenage, Herts SG1 2DF NATURAL COLOURS England & EXTRACTS Tel: +44 (0)1438 742242 ★ Fax: +44 (0)1438 742311 FRUIT AROMA/ESTERS Email: [email protected] ★ BOTANICAL EXTRACTS Website: www.kanegrade.com (e.g. Kola, Guarana, etc.) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

Reach buyers in more than 100 countries

email: [email protected] or calll: +44 (0)1202 842222 SDI JUL09.qxd 24/7/09 2:56 Page 52

FRUIT JUICE CONCENTRATES Citrus, SODIUM CITRATE BP Labelling Plant & Machinery Tropical and Red LABELLING MACHINERY FILTERS Harland Machine Systems 2 Michigan Avenue ADM Specialty Ingredients Salford Manchester M5 2GY Pickerings Road Widnes, Cheshire WA8 8XW Tel: 0161 848 4800 Fax: 0161 848 4830 FILTER SYSTEMS Tel: 0151 424 2513 Website: WWW.harland-hms.co.uk Fax: 0151 420 7062 Email: [email protected] DÖHLERGROUP [email protected] Riedstrasse 7-9 Processing 64295 Darmstadt Germany Bottleworks Ltd Phone +49 6151 306-0 SPORTS DRINK INGREDIENTS The One Stop Shop for Container Processing The Only Comprehensive Secondary Processing Service Provider E Begerow GmbH & Co Fax +49 6151 306-278 High Speed sleeving An den Naheweisen 24 applicators, full body/partial 55450 Langenlonsheim, Germany www.doehler.com body/tamper evident and [email protected] special promotions. Phone (+49) 6704 204 0 High Speed Pressure Fax (+49) 6704 204 121 Tel: 01924 896975 Sensitive “no look label” http://www.begerow.com Fax: 01924 895373 labelling applications, full wrap, Email: front, back & neck etc. e-mail:[email protected] [email protected] Spray Coating, Specialist glass RZ-Katalogeintrag_engl_42x65mm.indd 115.10.2007 15:49:04 Uhr container finishing Bottleworks Ltd Contract Packing, Multi-Packing, Unit 19 Imex Business Centre Cluster Packing, Ripley Drive, Add on promotional Packing, Normanton Quality Re-pack and West Yorkshire WF6 1QT specialist developments DÖHLERGROUP Riedstrasse 7-9 Vend/Dispense 64295 Darmstadt “BAG IN BOX” RACKING Germany Domnick Hunter Phone +49 6151 306-0 STP Drink Equipment Fax +49 6151 306-278 Durham Road, www.doehler.com Unit 3, Greenwood Court, Birtley, [email protected] Ramridge Road, Luton, Co. Durham DH3 2SF Bedfordshire LU2 0TN Phone: 0191 410 5121 Phone: 01582 481649 Fax: 0191 410 5312 Fax: 01582 451265 E-mail: RZ-Katalogeintrag_engl_42x65mm.indd 115.10.2007 15:49:04 Uhr Email: [email protected] [email protected] HERBAL EXTRACTS Website: www.stpequipment.co.uk Website: www.domnickhunter.com

NATURAL EXTRACTS Launching soon... William Ransom & Son plc Burymead Road, Hitchin, Herts SG5 1RT, England Tel: +44 (0)1462 437615 Fax: +44 (0)1462 420528 on-line Email: [email protected] www.williamransom.com

POTASSIUM SORBATE Buyers’ Guide

ASCORBIC ACID call ASPARTAME tel: +44 (0)1202 842222 CAFFEINE POTASSIUM SORBATE or email: publishing@ QUININE softdrinksinternational.com AMC Chemicals (UK), Ltd. Cap House, 9-12 Long Lane for further information London EC1A 9HA Tel: 020 7466 5460 Fax: 020 7466 5461 [email protected] www.amcchemicals.co.uk SDI JUL09.qxd 22/7/09 17:12 Page 53

To Advertise your

PRODUCTS, SERVICES, AUCTIONS or SECONDHAND EQUIPMENT SALES

Call +44 (0)1202 842222

USED EQUIPMENT BUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…) Preform injection PET Blow moulders (SIDEL, ADS, Krones…) PET bottling lines Glass bottling lines WALLART USED EQUIPMENT FOR THE BEVERAGE INDUSTRIES Tel. +33 320 93 66 71 Fax: +33 320 92 80 74 www.wallart.fr [email protected] World Fair for Beverage and Liquid Food Technology

drinktec Go with the ﬂ ow. wob München wob

Buy your ticket online! www.drinktec.com

14–19 September 2009 New Munich Trade Fair Centre

UK and Ireland: Pattern Ltd. . Tel. (020) 8940 4625 . Fax (020) 8948 1442 . [email protected] Germany: Tel. (+49 89) 9 49-1 13 18 . Fax (+49 89) 9 49-1 13 19 . [email protected]

Dt09_SoftDr_186x270_GB.indd 1 26.06.09 12:30 Soft Drinks International JULY 2009 SDI JUL09.qxd 22/7/09 17:12 Page 55 Page 17:12 22/7/09 JUL09.qxd SDI