SUMMER INTERNSHIP RESEARCH PROJECT

On the topic

“Comparison of marketing strategy a cock&pepsi in Agra.”

SUBMITTED TO

GLA UNIVERSITY, MATHURA

Towards Partial Fulfillment of Requirement for

Masters in Business Administration Degree

PROJECT GUIDE: SUBMITTED BY:

Pravendra Singh Vedprakash Yadav “Sale executive” MBA 2ND Year Of sales&marketing service Roll No.1006370109 Pvt.Ltd. Coca-Cola Agra GLA University Mathura

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ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, most of which were experts in their respective fields, who influenced my thinking, behavior, and acts during the course of study. I am greatly thankful to Mr.A.K.Verma Training and Placemsent GLAIBM Mathura for giving me a platform to have this wonderful opportunity and being able to get glimpses of corporate world. As a fresher for the corporate, I was not having any idea about corporate culture. But I would like to give special thanks to my project guide Mr . Darshan Saxena (training manager) of sales&marketing services Pvt.Ltd. Coca-cola Agra and also great support by pravendra singh (sales executive) who on behalf of his opulent experience, told me about the basic of corporate and guided me which helped me to complete the project efficiently and showed me the right path to reach the final destination with minimum hiccups and was always there with a helping hand in times of need throughout my project. I am thankful to him for his support, cooperation, and motivation provided to me during the completion of project. Last but not the least; I would like to thank Top Management and all the respondents for giving their precious time, relevant information and experience. Lastly, I would like to be thankful my father for their moral and financial support and my friend with whom I shared my day-to-day experience and received lots of suggestions that improved my work quality.

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DECLARATION

I, Vedprakash Yadav a student of MBA II Year in GLA University

Mathura hereby declare that all the information; facts and figures furnished in this report are based on my own findings and experience. This information has been used for purely academic purpose.

I hereby declare the work was done by me and suitable information has been downloaded from websites and other related resources of the company.

The project report is the result of my own hard work and self belief.

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ABSTRACT

Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations.

Pearl Beverages Pvt. Ltd. Takes a great care to maintain quality control of products in their factory. The bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygienic condition. The chemical analysis is also flavours, gas contain and sugar percentage. The appearance, smell and taste of the production are suspended and the correcting measures are taken also as to sent right the bottling process.

The main objective of the study is to find out the strength and weakness of the Pepsi in Agra zone when compared to the Coca-cola, that is mainly in the three places in Agra, Firozabad And Hathras . Consulting almost all the outlets in these three areas, which are selling the soft drinks with a structured questionnaire, has done the study. The data has been collected and analyzed and interpreted by the help of the graphical representation technique.

The analysis revels the various strengths and weaknesses of Pepsi in these areas along with the position of competitors. The most of the consumers preferred soft drinks because of better taste and to quench out their thrust. But now days, due to the changing food habits consumers have started adding the soft drinks in their food habits. The total sales of the soft drinks the Pepsi’s share is more but when compared with the Cock the number of outlets are less than Cock.

Finally it can be concluded that the industry needs lot of channel management activities to do along with various promotional strategies for the customers. I wish the company got its objectives achieved

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CONTENTS

Chapter No Title 1. INTRODUCTION & DESIGN OF THE STUDY 1.1 About the Marketing topic 1.2 Need of the Study 1.3 Hypothesis 1.4 Objective of the Study 1.5 Research Methodology 1.6 Limitations of the Study 1.7 Chapter Plan of the Study 2. ORGANIZATION PROFILE 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Plans 3. THEORITICAL FRAMEWORK 3.1 Introduction 3.2 Topic Coverage 3.3 How it relates to Marketing Management 3.4 Measuring Performance

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4. DATA ANALYSIS & INTERPRETATION

5. SUMMARY & SUGGESTIONS 5.1 Summary 5.2 Major findings 5.3 Suggestions 5.4 Implications for Owners / Managers 5.5 conclusions 5.6 Scope for the Future research 6. BIBLIOGRAPHY & QUESTIONNAIRE 6.1 Bibliography 6.2 Questionnaire

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CHAPTER-1 Introduction & Design of the Study

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1.1 INTRODUCTION

In this chapter various accepts of study are going to be discussed. To which area of management that study belongs to and various concepts that are related the area of study. The present outcomes under marketing and deals in the specific with the distribution network and its management. PEPSI COLA was in India from 1956-61 and left the country, as its products were not acceptable by the Indian customers. But recently in 1990 it re-entered the Indian market, where by PEPSI FOODS LIMITED was entered into a joint venture with PEPSI INTERNATIONAL, TATA and VOLTAS. PEPSI Bottlers and Producers of soft drinks buy concentrate and sell at fixed price and add a margin rationally for its products.

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1.2 NEED OF THE STUDY

In modern days, market plays a vital role in rapidly changing industrial scenario. The marketing decline is under going reappraisal in the light of vast goals, technological, economic and social changes being faced by the today companies. The order to known the changes in the field of marketing it are necessary to conduct market survey.

Study is conducted considering the following accepts: Firstly, visage is a representative of soft drink market which is highly promoting with a lot of potential which is at to be tapped.

Secondly the behavior of the retailer is very much influenced by the additional benefits he is getting for selling the products having.

Thirdly to understand the market condition of the soft drinks in the present scenario and the competition level in the market.

Considered the key role of the retailer in present day market as an attempt was made to study the impact of company’s schemes of offering coolers to the retailers.

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1.3 SCOPE OF THE STUDY

There is lot of scope for the further study in the project. Further study can be done in the following ways.  We can make a study on Pepsi and Cock companies’ efficiency in their promotion activities.  The same study can be conducted in other areas under bottling unit to generalize the finding for entire area under it.  There is chance to know whether the Pepsi and Cock are doing the right thing regarding the sales promotion, product quality, discounts and advertising.  A study on impact of visit coolers sales of Pepsi also be taken up.

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1.4 OBJECTIVE OF THE STUDY

In view of intensifying competition in soft drink market, it is imperative that a brand keeps a constant, which on them market and response properly and promptly to the dynamics of the market. It is in view of this fact has the present study has been taken up for “PEPSI”.

 To know and compare the merchandising of Pepsi and Cock in retail outlets.  To know the promotional activities of sales promotion, advertising and public relations.  To know the strategy of Pepsi and its competitors regarding the Marketing Mix.  To know the problems of retailers regarding the trade schemes and consumer offers.  To identify the retailers opinion towards Pepsi products.  To know the problems of retailers and to offer the suggestion for improving in sales.

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1.5 METHODOLOGY Introduction: In this chapter, basically the methodology, by which the report has been prepared, is explained. The exact need for conducting the study and total design of framework of the report prepared is discussed. The limitations of the study are also discussed here. According to the survey beverages can be classified into two segments. The first segment can be done basing on the milk content, like milk based products like tea, coffee, flavoured milk, and health drinks (milk, malt and coco) and the second segment can be done on non-milk products such as soft drinks and mineral water. According to the survey conducted on the consumption of beverages, Tea comprises 90%, filtered coffee 4%, beverages 2%, instant coffee 2% and carbonated soft drinks just above 1% of total consumption. Soft drinks industry is a well known consumer product industry. It originated in the year 1772. In the USA first bottled soda was manufactured, by inventing a machine in 1809, the manufacturing of carbonated soft drink was recorded in the history of soft drink industry. Now a days soft drink industry is growing very extensively and millions of people are consuming soft drinks everyday. Age, income, and climate are not at all a barrier for the consuming soft drinks by the people. This is the reason for the tremendous growth in soft drink market.

Data which is required for the analysis and fulfillment of our objectives has been collected from two sources. They are 1. Primary sources 2. Secondary sources PRIMARY DATA: Primary data is collected from the retailers through a structured questionnaire. It includes the first hand information from the outlets. It can view as a survey. The questionnaire was especially designed to find out the market share of the soft drinks and problems and weakness of

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Pepsi in that particular area. The chapter deals with main analysis part of the study and the dealer outlets covered in the study is

 Srikakulam  Narasannapeta  Amadalavalasa

SECONDARY DATA Secondary sources include the information collected from the annual reports, published and unpublished records of the company .various books and journals and internet also being used for collecting the relevant data After gathering the data from those two sources the data was analyzed, tabulated and interpreted and finally suggestions were offered for the betterment of the company.

DATA ANALYZING TOOLS: After gathering the data from the Primary and secondary sources the data was analyzed ,tabulated and interpretations were written down with the help of graphs and charts , with the help of Microsoft Excel and Microsoft Word.

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1.6 LIMITATIONS OF THE STUDY

The present study is subject to the following limitations:

 The sample size is not universal , some part of other cities remained uncovered  Unavailability of some information due of lack of awareness of retailers  Time and expenses were major constraints  The study of the soft drink industry which is known to be seasonally fluctuating on e percent study does not take into account seasonal fluctuations. The results may not suit for all the seasons  Personal basis may be existing as the dealer of varied nature elicits the information

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Chapter-2 Company overview

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2.1 INTRODUCTION

In this chapter, an over of all the major accepts related to the study is discussed. The total industry profiles the soft drinks industry globally and in our country. The profile of the company with respect to its operation number of franchises, market share of the company and many other factors would be discussed here.

2.2 INDUSTRY PROFILE

Non alcoholic soft drink beverage market can be divided into fruit drink and soft drink. Soft drinks can be further divided into carbonated and non carbonated drinks. Colas, lemon and oranges are carbonated drinks while mango drinks come under non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango dinks comes under non-carbonated category. The soft drinks market till early 1990’s was in hands of domestic players like Coke, Thumps Up, Limca etc. but with the opening up of economy and coming of MNC players Pepsi and Cock the market has totally under their control. Worldwide, Cock is the leader in carbonated drinks market. In India it is Pepsi, which scores over cock but this difference is fast decreasing. Pepsi entered Indian market in 1991. Cock re-entered (after they were thrown out in 1977, by then central government) in 1993. Pepsi has been targeting the youth and the sales have been doing well by sticking to this youth segment. Cock on the other hand struggled initially in establishing itself in the market. In a span of 7 years of its operations in the country it changed its CEO four times they seem to have started understanding the pulse of Indian consumers. Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense thin in disposable containers.

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SEGMENTATION: The soft drink market can be segmented on the basis of place of consumption and on the basis of type of products. The segmentation on the basis of place of consumption divides the market into three parts: 1. on-permise-80% of the consumption of soft drinks is on premise i.e. restaurants, railway stations, cinemas etc, 2. At-home the rest 20% of the market compromise of the soft drink purchased for consumption at home. The market can also be segmented on the basis of types of products into Cola products and non- cola products. 1. cola products account nearly 62% of the total soft drinks market. The brands that fall in this category are Pepsi, cola, Thumps Up, Diet Pepsi etc. 2. non-cola segment, which constitutes 36%, cam be divide into 4 categories based on the type of flavour available, namely  Orange  Cloudy lime  Clear lime  Mango

I. Orange flavour based soft drinks constitutes around 17% of the market. The segment is largely dominated by national brands like Fanta of Coca- cola Co. and Mirinda Orange of Pepsi Co. rest of the market is in hands of smaller brands like Crush (earlier Cadbury Schweppes and now of Coca Cola), Gold Spot etc.

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II. Cloudy Lime flavour constitutes 14% of the market and is largely dominated by Limca of Coca Cola and Miranda Lemon of Pepsi Co. III. Clear Lime this segment of the market witnessed good growth initially with all; the players launching their brands in the segment. But now the growth in the segment has slowed down. The brands available in this segment are 7 Up , Mountain dew of Pepsi, Sprite of Coca-Cola and Canada Dry( earlier of Cadbury Schweppes and now of Coca Cola). The segment constitutes 3% of the total soft drinks market. IV. Mango flavour segment constitutes 2% of the total soft drinks market and it directly competes with mango based fruit drinks like Fruity. The leading brands in this segment are: Maaza of Coca Cola and Slice of Pepsi.

There is very thin line of difference between the clear and cloudy lime. The most obvious feature is that clear lime has to be bottled in green bottles as sunlight harms the drink and changes the taste. There are some small local brands at city or regional levels. Most of these are either merging with two big players (Coca Cola and Pepsi) or they command a very small –less than 3% of the total market in their respective areas.

Soft Drink Production Area: The market preference is highly regional based, while Cola drinks have main market in metro cities and northern states of U.P, Punjab, Haryana, etc... Orange flavoured drinks are popular in southern states. Sodas too are sold largely in southern states besides the Bars. Western markets have preference towards mango-flavoured drinks. Growth Promotional Activities in Soft Drink Industry: The government has adopted liberalized for the soft drinks trade to give the industry a boost and promote the Indian brand internationally. Although the import and manufacture of international brands like Pepsi and Cock is enhanced in India the local brands being stabilized by advertisements, good quality and low cost.

Buying Behavior in Soft Drink Industry:

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 Soft drinks come under the category of products on impulse. This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas.  The market is slowly moving from non alcoholic carbonated drinks to fruit based drinks and also to plain bottled water due to lower price and ready availability.  Consumers purchase soft drinks primarily quench thirst therefore people traveling and not having access to hygienic water reach out for soft drink. This accounts for a large part of the sales.  Brand awareness plays a crucial rule in purchase decisions.  Availability in the chilled from also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to increase its retail distribution by offering Visi cooler to retailers.  Why there is no aversion to consumption of soft drinks buys any age group, the main consumer of this market are people in the age group of 30 and below.  Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years.  According to NCAER survey, lower, lower-middle, upper-middle class people do 91% of the total consumption of soft drinks in the country.

Growth promotional activities in soft drink industry:

The government has adopted liberalization for the soft drink trade to give industry a boost and promote the Indian Brand internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India .The local brands are being stabilized by advertisements, good quality and low cost.

Buying Behavior of soft drink industry:

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• Soft drinks come under the category of products on impulse. This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas. • The market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability. • Consumers purchase soft drinks particularly to quench thirst and therefore on travel not having access to hygienic water reaches out for soft drinks. • Brand awareness plays a vital role in purchase decisions. • Availability in the chilled form also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to increase its retail distribution by offering Visi coolers to retailers • Why is there no aversion to consumption of soft drinks to any age group, the main consumers of this market are people in the age group of 30 and below. • Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years • According to NCAER survey, lower, lower-middle ands upper-middle class people do 91% of the total consumption of soft drinks in the country.

Major Players in Soft drinks Industries

The two global majors Pepsi and Coca Cola dominate the soft drink market in India. Coca Coal, which would up its operations during the introduction of the FERA regime, reentered India 16 years later in 1993. Coca Cola acquired a major chunk of soft drink market by buying out local brands Thumps up, Limca, Maaza and Gold spot from Pearl beverages, Coca Cola has also acquired Cadbury Schweppes soft drink brands Crush, Canada Dry and Sport Cola in early 1999 and now recently in Oct.2008 .It acquires distribution rights of these brands from IFB Agro Ltd . Pepsi stated a couple of years before Coca Cola manufactures came up with their own market share figures and claimed to have increased their share.

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Shares Reports On Retailers In Soft Dink Industry:

A Survey was conducted to study the retailer’s view of the present market, future trend and the consumer behavior patterns. The findings of the survey are as follows. • Retailers started that the consumers are loyal to the particular segment of the soft drink i.e. Coca Cola, Orange or Lemon. But as for the loyalty for the brands in each segment is concerned, it is not very significant. • 43% of the retailers surveyed told that in the soft drink industry advertising is the key component, it drives sales. While 32% stated promotional schemes and 20%brand loyalty as the reason. • As consumers are not very brand loyal where the purchase of the soft drink purchase is concerned, the retailer purchase becomes a critical issue. They usually sell the product in which they get maximum benefit. For this, the companies try to offer them higher margins.

While distributors get the margin of Rs 8-9 per crate (1 crate is equal to 24 bottles) at 3-4% of MRP, retailers are given margin of 10-12 % of MRP. The retailers are not happy with this, as the cost of refrigeration very high for soft drinks to overcome this problem the companies are offering Visi coolers schemes to their main retailers

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2.3 ORGANIZATION PROFILE

PEPSI COMPANY MISSION STATEMENT:

Pepsi Company’s over all missions is to increase the value of their share holder’s investment. they believe that their commercial success depends up on offering quality and value to their consumers and providing products that are safe, whole some and economically efficient and environmentally sound. Providing a fair return to their investors, while adhering to the highest standards of integrity.

HISTORY OF PEPSI AND COCA COLA COMPANY:

Pepsi Co Inc. was founded by Donald M. Kendall, President and chief executive officer of Pepsi –Cola and Herman W. Lay, Chairman& Chief executive of FRITO-LAY through the merger of two companies in the year 1965.

MAJOR PRODUCTS OF THE NEW COMPANIES ARE:

• Pepsi-Cola company Pepsi-Cola(formulate in 1898) • Diet Pepsi(1964) • Mountain Dew (introduced by T.P corporation 1984)

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• Frito-Lay Inc brand chips Lays brand potato chips • Cheetos brand chew flavoured snacks • Ruffles brand potato chips & Rold Gold brand pretzels Pepsi Company Inc. is among the most successful consumer products company in the world with: 1998 revenues of over $22 billion &1, 51,000 employees. Pepsi company’s brand names are among the best known & most respected in the world .Some of the Pepsi Company’s brand names are 100 years old. FRITO-LAY Company is the world’s largest manufacturer and distributor of snack chip and Tropicana products Inc. is the world’s largest marketer and producer of branded juices.

Pepsi Company’s success is the result of • Superior Products. • High Stands of Performances • Distinctive Competitive strategies. • High integrity of its work force

PEPSI-COLA COMPANY:

Calets Bradham, New Beru and Mc.Druggist who first formulated Pepsi coal founded Pepsi Company’s beverage business at the turn of the century. Brand Pepsi and other Pepsi-cola products including Diet Pepsi one, Mountain Dew, Slice and mug brands account for nearly 1/3 rd of the total soft drink in United States.

Outside U.S Pepsi Cola Company’s soft operations include the business of 7up international. Pepsi-cola beverages are available in about 170 countries. Key Pepsi-cola international market includes Argentina, Brazil, china, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand, and the United Kingdom. Pepsi-cola provides advertising, marketing sales and promotion support to the Pepsi-cola bottles. New advertising and existing promotions keep Pepsi-cola young. The company manufacture and sales of the soft drinks are concentrated to the Pepsi-cola bottles.

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• In 1996, Pepsi entered Japan and Eastern Europe. • In 1967, PepsiCo. Stock splits two-for one. In 1986, North America van lines (NAVL), a premier transportation company Pepsi co, and renamed a strong contribution to the Pepsi unit it has divided in 1984.

In 1969 in bold modern Pepsi cola packing which was using red, white and blue were introduced. FRITO-LAY introduced fungus brand onion flavoured snacks. In 1970 Pepsi introduces the industry’s first two litter bottles. Pepsi is the first company to respond to consumer preference with light weight, recyclable, plastic bottles. In 1971 Andral E. Pearson was appointed as president of PepsiCo, a position he held until his retirement in 1984.in 1972 don Kendall announced agreement making Pepsi cola the first foreign product sold in U.S.S.R. Pepsi co is given exclusive rights to import Stolichnaya Russian vodka in the U.S. In 1973 and 1974 Pepsi-cola became the first American consumer product to produce made and sold in former Soviet Union. In 1975 Pepsi Lite, with destructive lemon taste, is introduced as an alternative to traditional diet colas. In 1976 PepsiCo adopts code of worldwide business conduct. Pepsi-cola became the single largest selling soft drink brands sold in U.S super markets. In 1977 PepsiCo shares spilt up three for one. In 1987 and 1979 the opening of PepsiCo research and technological center in Vallah N.Y PepsiCo reached 85 billion marks in sales. Pepsi was formed to focus on the overseas development of restaurants. In 1981 PepsiCo fitness center was completed, making PepsiCo, one of the most advanced companies in the area of employee’s health and fitness. In 1982 Pepsi free and diet Pepsi free, the first major brands caffeine free colas were introduced.

2001 Milestones

• Pepsi-Cola Company launches Dole single-serve juices in vending machines, coolers and other retail outlets throughout the United States. • Pepsi-Cola's flagship brand will have new tagline, "The Joy of Pepsi."

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• Tropicana celebrates a company milestone - 300 billion fresh oranges squeezed since the company began making country are first ever mass distributed, not-from-concentrate juice in 1947. • Tropicana introduces Smoothies. A natural juice-based product, smoothies combine fruit juices and non-fat yogurt into a smooth, filling drink that delivers nutrition, taste and convenience. • Pepsi-Cola launches the bold new Mountain Dew Code Red nationwide. It is Mountain Dew's first line extension since the introduction of Diet Mountain Dew in 1988. • May 2 -The Board of Directors of PepsiCo, Inc. elected Steven S Reinemund chairman of the board and chief executive officer, succeeding Roger Enrico who will become vice chairman. The board also elected Indra K. Nooyi as a director and gave her the additional title of president of PepsiCo in addition to CFO. • Frito-Lay introduces Lay's Bistro Gourmet potato chips. • Pepsi-Cola Company introduces a "Pepsi Twist." Regular and diet versions of the crisp new cola with lemon are entering retail outlets in selected U.S. markets. • SLAM, the orange brand Mirinda, is launched in Italy. • PepsiCo acquires Tasali Foods, Saudi Arabia's leading snack company. • On August 2, PepsiCo merges with The Quaker Oats Company, creating a $25 billion food and Beverage Company focused on the rapidly growing consumer demand for convenience. • Tropicana Pure Premium Low Acid orange juice makes official debut at Tropicana 400. • Diet Sierra Mist is introduce

2002 Milestones

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• Gatorade introduces new Gatorade ICE in three flavors- Orange, Lime and Strawberry. • Tropicana Pure Premium announces sponsorship of Disney's award- winning show The Lion King. • Tropicana® Pure Premium® introduces 14-oz. single-serve resealable bottle you can take with you for the on-the-go- consumers. • Diet Pepsi has a new look. • "Mr. Green," a green-tinted carbonated soft drink with caffeine and ginseng, is launched under SoBe's New Age beverage line in April. • The North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company and PepsiCo, Inc. introduces Starbucks Doubleshot. • Quaker Oatmeal this year celebrates the 125th anniversary of the nation's number-one-choice for a nutritious, hot breakfast cereal. • Gatorade turns 35. It was created in 1960s to help performance of Florida Gators football team and now is the leading sport drink. • New line of Gatorade brand drinks, Xtremo, comes in three new flavors - Mango, Tropical and Citrico. • PepsiCo and Kenneth Cooper, M.D., M.P.H., of Cooper Concepts Inc. (CCI), a division of the renowned Cooper Aerobics Center in Dallas, TX enter into an agreement to promote nutrition, fitness and wellness. • Dole Beverages enters chilled orange juice business as it launches five new flavors and packages. • Aquafina debuts new line of great-tasting enhanced waters. Aquafina Essentials target active, health-conscious adults in four lightly sweetened varieties including B-Power, Calcium+, Daily C and Multi-V in 20-oz. bottles. • PepsiCo reorganizes to unite all North American beverage operations, including Pepsi- Cola, Tropicana and Gatorade, into one new division -- PepsiCo Beverages and Foods North America. • PepsiCo announces $5 billion share repurchase program.

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• Starbucks unveils white vanilla and coconut crème Frappuccino. • Tropicana has new ad campaign for Tropicana Pure Premium Healthy Kids - TV spots designed to capture the essence of children's needs. • Galaxy Nutritional Foods launches Ultra Smoothies made with Tropicana juices. • PepsiCo publishes Health and Wellness Philosophy. (on pepsico.com) • Frito-Lay announces it is eliminating trans fats from Doritos, Tostitos, and Cheetos. • Frito-Lay announces plans to introduce Lay's Reduced Fat chips and Cheetos Reduced Fat snacks. • Quaker's Nutrition for Women team has developed a Food Guide Pyramid for Women as well as an online nutritional assessment. • Brand Pepsi has a new look. • Beyonce Knowles has joined the Pepsi family and will collaborate with Pepsi two new TV commercials, radio, and Internet ads. • PepsiCo introduces Marathon Kids, a program that encourages kids and their families to be more physically active. The program debuts in Dallas, TX. • Tropicana introduces a new campaign with the tag line "So pure. So alive. Tropicana Pure Premium."

2003 Milestones

• Pepsi-Cola launches Sierra Mist nationally. • PepsiCo launches "Get Active/Stay Active" program. • Quaker Chewy introduces Quaker Chewy Wholesome Favorites and Quaker Chewy Trail Mix. • Gatorade unveils In-Car Hydration System for NASCAR Drivers. • SoBe sponsors U.S. Open Snowboarding Championships. • Pepsi announces plans to launch Mt. Dew LiveWire, an orange drink, this summer. • Pepsi-Cola signs an exclusive four-year sponsorship deal with the Canadian Hockey Association, making Pepsi the official soft drink. • Pepsi announces four-year sponsorship agreement with the UK Football Association.

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• Frito-Lay announces new line of snacks made with organic ingredients called "Natural Snacks." • "Pepsi Stuff" Campaign kicks-off in Canada. • Frito-Lay finds winner of "Would You Name Your Baby Horton" search celebrating the "re-birth" of its Ruffles brand. The child will receive $50,000 college tuition fund from Frito-Lay. • PepsiCo creates PepsiCo International, the business that will unite all international snack, beverage and food units in an effort to drive faster growth and improved profitability around the world. • PepsiCo releases a Spanish-language "Power of One" television commercial starring Puerto Rican singer and actor, Ponce, and Velasquez, Mexican-American singer and actress. • Pepsi–Cola trademark turns 100 years old. • Quaker rolls out new Oatmeal Breakfast Squares. • Pepsi Vanilla is launched in the United States. • Tropicana introduces Tropicana 100% Juice Blends.

2004 Milestones

• PepsiCo Launches 'HealthRoads' Wellness Benefit for Associates and Their Families • PepsiCo's new "Smart Spot" program is featured as an example of the food industry's focus on health and wellness in today's edition of USA Today. • Frito-Lay Launches Doritos and Cheetos Halloween Treat Multi-Sacks • Frito-Lay's 24-count Multi-Sack variety pack won the Institute of Packaging Professional's (IoPP) Integrity Award, one of the industry's top awards, at this year's AmeriStar Packaging Awards. • Frito-Lay Introduces Doritos Black Pepper Jack • Diet Sierra Mist Becomes Sierra Mist Free • Pepsi Bottling Group (PBG) – PepsiCo's biggest bottler bought Phil Gaudreault et Fils Ltee, a Quebec-based Pepsi bottler. • SoBe Launches Sugar-Free No Fear • PepsiCo Launches 'Smart Spot' Symbol in Canada

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• Frito-Lay launches Doritos Edge and Tostitos Edge -- line extensions with 60% fewer carbohydrates. • Gatorade introduces Gatorade Endurance Hydration Formula-- a specialized sports drink to meet the needs of endurance athletes. • Frito-Lay introduces Quaker Chewy Cookies & Milk granola bars and Quaker Fruit & Oatmeal cereal bars. • Frito-Lay Canada eliminates trans fats from chips and launches a line of All Natural and Organic products. • Pepsi-Cola to launch Pepsi Edge, the first full-flavored cola with 50% less sugar, carbohydrates and calories than regular cola.

2005 Milestones

• Frito-Lay introduces Doritos Black Pepper Jack • Diet Sierra Mist becomes Sierra Mist Free. • PepsiCo launches "Smart Spot" symbol in Canada • Tropicana Teams With Weight Watchers to Offer Tropicana Light 'n Healthy as Part of 'Points' Program • Pepsi Lime and Diet Pepsi Lime Launch • Tropicana Twister Soda Launched in April • The Fuddruckers restaurant chain signed a 7-year, 5.6 million gallon agreement with Pepsi-Cola North America to serve Pepsi products. • Pepsi-Lipton Tea Partnership Announces New Lipton Original Iced Tea and New Lipton Iced Tea; Reformulated Ready-to-Drink Teas Hit Store Shelves • Pepsi-Cola North America adds to its portfolio of Dole 100% juices – Ruby Red Grapefruit – as well as a new line of 50% juice beverages called Dole Lights. • Pepsi-Cola North America announced it will add Splenda® brand sweetener to a newly reformulated Pepsi ONE, creating a full-flavor cola taste with only one calorie. • Quaker snack bars re-launched with new branding, packaging and advertising • PepsiCo Celebrates 40th Anniversary • PepsiCo International announced the appointment of Pioneer Foods, a leading South African food and beverage company, as its franchisee in the Republic of South Africa.

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• Tropicana has launched 'Tropicana Sensations', a new line of premium fruit juices in Spain • PepsiCo launches Quaker Milk Chillers • Gatorade Partners with NFL to Educate High School Football Coaches on Proper Hydration During Practice • Quaker Introduces Weight Control Instant Oatmeal • Diet Pepsi Presents the NFL Rookie Challenge -- Winner Receives Super bowl Tickets for Life • Tropicana Launches All Fruit Smoothies • Pepsi is chosen as the exclusive beverage provider for Soup Kitchen International, Inc. and The Original Soup Man • PepsiCo Donates $2 Million to Pakistan Earthquake Victims • PepsiCo Launches New Samba Drink in Australia • Pepsi-Cola North America Launches MDX Energy Soda • Pepsi Partners with Harvey's, Swiss Chalet and Milestone's Restaurants • PepsiCo "Twistos" Croutons Launched in Russia • Gatorade Launches Propel Calcium - First Calcium-Enriched Fitness Water • Frito-Lay Launches Quaker Oats in India • Walkers to Launch New Beef Jerky Product in the U.K. under its Nobby's brand • PepsiCo Health & Wellness Launches Everyday Smart Moves Magazine • PepsiCo, Cindy Crawford and KaBOOM Build First Smart Spot Playground in Washington, D.C. • Pepsi Latte Launches in Thailand • Tropicana Fruit Wise Campaign Launches • Mountain Dew Sponsored ESPN X Games Debut in the Middle East • PepsiCo Launches Pepsi Cappuccino in Romania • Quaker Launches Vanilla Yogurt Crunch Cereal • Britvic Launches Pepsi Max Cino

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2006 Milestones

• Quaker Snacks Unveils Breakfast Cookies • Doritos unveils new packaging, including an updated logo • PepsiCo Launches Pepsi Limon in Peru • PepsiCo Completes Acquisition of Stacy's Pita Chip Company • Tropicana Now Offering OJ with Benecol • PepsiCo Foodservice Partners With Cracker Barrel to Serve Up Fritos-Branded Menu Item • PepsiCo Foodservice Pours Two New Account Wins: Famous Dave's of America and Roundtable Pizza • Pepsi Celebrates 20th Consecutive Super Bowl With New Diet Pepsi Campaign • North American Coffee Partnership Launches New Starbucks Beverages, Starbucks Iced Coffee, Starbucks Iced Coffee Light as well as Strawberries and Creme Frappuccino and Starbucks Doubleshot Light • PepsiCo India re-launches Mirinda • SoBe Launches New SoBe Life Water • Cheetos kicks off the biggest marketing campaign in its history with "Undercover Chester," an integrated communications platform that asks consumers to help Chester Cheetah recover the stolen recipe for Cheetos • In selected cities cross the United States, Pepsi distributes more than three million free cans of newly reformulated Diet Mountain Dew, marking the largest single-day sampling effort in company history • Frito-Lay announces the launch of a new line of snack chips called Lay's Sensations and Tostitos Sensations

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• Frito-Lay launches Tostitos Multigrain; new snack brings flavor of four wholesome grains to one of America's favorite tortilla chips • Sam's Club teams with Aquafina to "Return the Warmth" to local communities through a national large-scale recycling program. The 50 communities to collect the most Aquafina bottles and deposit them at designated collection locations receive a $1,000 grant from Sam's Club in addition to an assortment of fleece jackets made from recycled plastic bottle material • Lay's Introduces Hot 'n Spicy KC Masterpiece BBQ Potato Chips • Grammy award winning artist Mariah Carey writes and records original ringtones for the Pepsi Cool Tones & Motorola Phones promotion. • Rice-A-Roni introduces a new line of whole-grain side dishes • Pepsi Joins Bipartisan Alliance, Adopts New School Policy to Promote Healthier Lifestyles for Elementary, Middle and High School Students • Frito-Lay cuts saturated fat in Lay's, Ruffles by more than 50% with move to NuSun™ Sunflower Oil • Pepsi unveils new Dole Sparklers and Sierra Mist Cranberry Splash • PepsiCo announces that it will be the official, exclusive food and beverage partner of the highly anticipated Superman Returns film • Starbucks and PepsiCo sign a distribution agreement for Ethos Water • PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA ) sign an exclusive multi-year beverage and snack deal • PepsiCo, National Hockey League and National Hockey League Players Association sign multi-year deal, giving PepsiCo exclusive rights in the beverage, sports beverage, bottled water and snack categories. With this deal, Gatorade becomes the official sports drink of NHL • PepsiCo Mexico celebrates the official launch of the 'Vive Saludable' program illustrating their commitment to promote healthy lifestyles for consumers and employees and together help reduce the risk of nutrition-related health problems, including obesity • Diet Pepsi launches Jazz, a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream

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• PepsiCo introduces Ben & Jerry's Milkshakes, a rich, creamy drinkable treat in three classic flavors--Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie • Tropicana debuts Tropicana Pure--a new line of 100% premium juices • PepsiCo is added to the Dow Jones Sustainability North America Index (DJSI) • Quaker Oats debuts its new Quaker Oatmeal Crunch, warm oatmeal with the crunchy texture of cold cereal • Indra Nooyi named Chief Executive Officer of PepsiCo as of October 1, 2006 • Frito-Lay debuts action cups • Frito-Lay kicks of its nationwide rollout of Lay's with 100% Pure Sunflower Oil • Pepsi acquires IZZE beverage company • Arby's names Pepsi-Cola as its Food and Beverage Supplier Award winner • Golden Corral restaurants and Pepsi announce a multi-year agreement making Pepsi the chain's preferred beverage supplier in all locations • Grandma's Cookies releases 2 limited-edition 'fall favorites' flavors—Spiced Molasses and Fall Fudge Chip • Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive beverage supplier • Frito-Lay North America signed agreement with the Alliance for a Healthier Generation for a new policy for selling our foods in schools • Frito-Lay launches new Baked!Tostitos Scoops! Tortilla chips, with lower calorie and lower fat benefits • Pepsi signs 5-year sponsorship renewal with Major League Baseball Properties making Pepsi the "Official Soft Drink of Major League Baseball" • PBSG Parkwood and Frito-Lay headquarters associates raise more than $1.8 million dollars in the American Heart Association Walk • PepsiCo announced intent to acquire Naked Juice Company • Federal Trade Commission clears PepsiCo for Naked Juice Co. purchase • PepsiCo announces it will acquire New Zealand snack company Bluebird Foods

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2007 Milestones

• PepsiCo signs Maria Sharapova for International endorsement of Gatorade and Tropicana

• Tropicana launches Tropicana Healthy Heart with Omega-3s, the first national orange juice to include omega-3s • Ruffles unveils new packaging to reflect its switch to 100% pure sunflower oil • PepsiCo announces new Diversity & Inclusion Leadership Award inspired by Steve Reinemund • Mountain Dew and AMP Energy sponsor the Winter X Games • Aquafina launches Aquafina Alive—a low calorie, vitamin-enhanced water beverage • Quaker Oats debuts new Quaker Life Chocolate Oat Crunch Cereal • Flat Earth Fruit and Vegetable Crisps hit stores nationally • Fritos Corn Chips celebrates 75th Anniversary with retro packaging • Near East celebrates its 45th Anniversary with a recipe contest • Tropicana launches Tropicana Fruit Squeeze, a 20-calorie drink with real Tropicana fruit juice • Lay's launches 'Share the Joy' program to help the Make a Wish Foundation raise funds • Pepsi-Cola North America launches Diet Pepsi MAX • Oh Boy! Oberto brand debuts 100-calorie Jerky Bites in Original Beef and Teriyaki Turkey flavors • IZZE Launches IZZE Esque, a low-calorie, nothing artificial beverage in three flavors: Sparkling Mandarin, Sparkling Black Raspberry and Sparkling Limon. • Propel unveils new 'Fit Has a Feeling' campaign and New Powder Packets for On-The- Go

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• New Quaker Mini Delights launches offering great taste and portion control in a satisfying serving of mini snack cakes • Diet Pepsi Jazz introduces new Caramel Cream flavor • Grandma's Cookies offering limited-edition flavors for spring: Iced Lemon and Sugar flavors • PepsiCo launches Smart Spot Dance! Initiative with celebrities Mario Lopez and LaChanze to help African American and Hispanic families lead healthier, more active lifestyles • Walkers is the first major food brand in the world to display a carbon footprint reduction logo on its packs • SoBe Beverages launches SoBe Essential Energy • PepsiCo Announces 25% Dividend Increase and Raises Share Repurchase Target; Nooyi Assumes Chairman Title • EPA Names PepsiCo 2007 ENERGY STAR(R) Partner of the Year • PepsiCo Makes Largest Corporate Purchase of Renewable Energy Certificates • Pepsi launches "Design Our Pepsi Can" National Promotion • Tropicana unveils New Organic Line – Tropicana Organic • Indra Nooyi receives the Outstanding American by Choice Award • PepsiCo makes Fortune magazine's '100 Best MBA Employers' list • Diet Pepsi Launches New Look, New Ad Campaign and New Attitude – Diet Pepsi's "More Cola Taste" • Pepsi, Diet Pepsi and Mountain Dew topped the 2007 Brand Keys Customer Loyalty Engagement Index which tracks consumers' relationships with brands • PepsiCo joins U.S. Climate Action Partnership as part of its commitment to sustainability • Lipton introduces Lipton PureLeaf • EPA Honors Frito-Lay's Jonesboro facility for its sustainability efforts to conserve energy and resources • Cold Stone Creamery and Mountain Dew Join Forces to Introduce Dew Iced • Mountain Dew Unveils unique, limited edition aluminum bottles • Tostitos introduce Flour Tortilla Chips and two new Dairy Dips Nationwide • PepsiCo named a 2007 Working Mother 'Best Company for Multicultural Women'

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• PepsiCo wins two awards –Best Environmental/Wildlife Campaign and Best Cause Marketing Event -- at Fifth Annual Cause Marketing Halo Awards • Frito-Lay teams up with the Make-A-Wish Foundation to help children with life- threatening diseases • Dunkin' Donuts launches SoBe Energy Coolatta • Pepsi wins Webby Award for its execution of the "Best Sports Website" • PepsiCo and Pepsi Americas, Inc jointly acquire Sandora, a Leading Juice Company in Ukraine • PepsiCo earns spot in Black Enterprise Magazine's '40 Best Companies for Diversity' • Lay's and Doritos Campaigns win Top PR Awards

2008 Milestones

• PepsiCo Foundation announces two major new grants to WaterPartners and Safe Water Network programs to provide access to safe water and sanitation in developing countries • PepsiCo Again Named to the Dow Jones Sustainability Index • PepsiCo Agrees to Buy Bulgaria's Leading Nuts and Seeds Company • PepsiCo Announces Initiatives With the Earth Institute and H2O Africa to Drive Sustainable Water Practices • Forbes Names PepsiCo Among Its Best Big Companies • PepsiCo India Commissions First Remote Wind Turbine to Generate Renewable, Clean Energy • CRO Names PepsiCo to Top 25 100 Best Corporate Citizens 2008 • PepsiCo to Buy Russian Juice Leader, Lebedyansky • Employees Lead Effort to Make Chicago Plaza First LEED-Certified PepsiCo Headquarters • Gatorade Launches Gatorade Tiger with Comprehensive Integrated Marketing Campaign • PepsiCo Honored with 2008 Energy Star Partner of the Year Award • UK Vitamin Water Brand- V Water Acquired by PepsiCo • Quaker Plant in Cedar Rapids Closes and Reopens Facility Due to Flooding to Protect Employees • PepsiCo Foodservice and Naked Juice Expand Starbucks Presence

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• Gatorade Sports Science Institute Gathers World's Leading Researchers on Protein Nutrition • PepsiCo International's China Foods Wins "China's Top Leaders 2008" Award • Wall Street Journal Article Recognizes PepsiCo for Leadership in Employment of People with Different Abilities • PepsiCo and Frito-Lay Join SmartWay in Commitment to Reduce Greenhouse Gas Emissions • PepsiCo Beats Coke in Race to Launch New Natural Sweetener (Stevia) • PepsiCo France Recognized as "Great Place To Work" by Institute Survey • PepsiCo Commits to Reducing Acryalmide Levels in Potato Chip Products and Restructured Potato Snacks in California • Subway Names PepsiCo "Vendor of the Year" for Sustainability Leadership • Tazo Tea Joins Pepsi Lipton Partnership

Inauguration of the first Pepsi cola operations in china: In 1983 The Bottler Hall of Fame was established to recognize the achievement and dedication of international bottlers. In 1984 diet Pepsi is reformulated with 100% neutral sweet, slice and diet slice. The first major soft drinks sirucsare added in Mexico. The cola were takes “one giant spilt for mankind” when a Pepsi “space can” is successfully tested a brand the span shuttle. 1986 Pepsi company board of directors visit the peoples public of china to make the opening the Pepsi second plant in china. In 1989, Pepsi Company introduce share power stock option program for all employees becoming the first large corporation tool award stock options through virtually all full time employees. In the 1900, Pepsi company was recognized as one of the most admired corporation by the fortune magazine’s top 10 for the two successive years. Pepsi signs the largest commercial trade agreement in history with the Soviet Union expecting sales in the USSR to double by the end of the century. Pepsi re-entered the Indian market in collaboration with Punjab Agro industries Corporation (PAIC). In 1991 Pepsi company named one of the fortune magazine’s top most admired corporations, for the third year in also. Pepsi co. purchased an equity position in

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the carts of Coloreds Inc. the leading manufacturer and marketer of mobile merchandising equipment. It was sold in 1955. 1993 Pepsi Cola began the distribution of Lipton’s line of ready to drinks teas nationwide. in 1996 Pepsi started its website WWW.Pepsi.com

SOCIAL RESPONSIBILITY OF PEPSICOLA COMPANY:

As a consumer products company, Pepsi Company does not have the major environmental problems of heavy industry. Their biggest environment challenge is packaging generated by their products. Packaging is important to public and a critical component of the distribution system is to deliver products to consumers and commercial establishment. To meet both consumer demand and safe guard the environment, they recycle, re-use and reduce packaging wherever possible. Each business is also committed to responsible use of resources required in manufacturing their products.

LOGOS OF THE COMPANY

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2.4 ABOUT PEPSI INDIA COMPANY

Franchise (pearl Bottling Pvt.Ltd.,)

Often new flavours are to be added to the product line of cool drinks to prevent a competitor. To establish a relation with retailers it is desirable to sell more than one flavor of cool drinks. To decrease the security seasonal products are added to the resources available so as to lessen its risks. Pepsi has given the franchise of Visakhapatnam region to Pearl Beverages which belongs to Pearl Group with Head quarters at Delhi and Mr. C.K. Jaipuria as the chairman and the Managing Director of the group. Pepsi Foods Ltd., declared Krishna Mohan Beverages and Constructions as franchise, in 1992.Last year it was changed to Pearl Beverages was taken by the Pearl Group. Campa-cola Soft Drinks has originally owned the premises since 1980 at Madhurawada. After the insolvency of campa-cola, KMBC purchased the premises in1990 in the auction by APSFC. Initially, it used to produce Mc.Dowell’s soda and Bagpiper soda. It produced these drinks under franchise agreements but company could not exist in the market due to stiff competition from pearl products.

Description and Launch of products

Brand name Flavour Date Pepsi Cola April-1992 Mirinda Orange April-1992 7 Up Clear Lemon April-1992 Mirinda Lime Cloudy Lemon April-1992 Soda Soda April-1992

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Pepsi Pepsi Dite 7 Up Mirinda(o) Mirinda(L) Slice Evervess soda Coca-cola Cock Dite Sprite Fanta Limca Maaza Kinleys

Pepsi market share:

Pepsi : 47% Coca-cola : 53%

Pepsi foods (Pvt.) Ltd. Pepsi cola was in India from 1956 to 1961. it left this country, as its products were not found acceptable to the Indian market. Pepsi foods Ltd. Joint venture between Pepsi Co. international of US(which is holding 40% of the equity)and Tata concerns Voltas and the Punjab Ago industries Corporation (each of which have as round 25% of the equity),has 25%of its output reserved for beverages with a 50% export commitment fo9r fruit and vegetable products. According to Pepsi officials the project guarantees that for every American dollar the company takes out of India, it will bring five back.

They started concentrated factory in Punjab. This company named as Pepsi Foods Ltd. Pepsi Co. international’s direct investments in India so far amounts to Rs.165 corer. Two thirds of this however has gone into food processing. Pepsi foods are exporting fruits and vegetables to UK etc. The Pepsi’s foods processing unit directly supervised 1,200 hectors under tomato cultivation covering 183 villages and 319 farmers. The company’s technical inputs enabled the farmer to achieve a yield of 35 to 50 tones a hector against the average of was after discontinuing teems. KMBC Pvt. Ltd. Has was the bottle for five districts Vizag, Vizianagaram, Srikakulam, and East Godavari & West Godavari. It receives the stock from Cuttack.

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PRODUCT PROFILE

The Pepsi Co. is known for the development and introduction of world-class brands & products. Their portfolio is organized into three core business, which consists of snacks, Beverages and Restaurants. Pepsi products are constantly changing themselves to develop new products. They encourage consumer to explore their wide range of brands.

Main objectives: The objectives of the company set out in memorandum of association and franchise agreements are as follows:  To manufacturing soft drinks by concentrating supplied by Pepsi Foods.  To market and advertise within specified areas for Pepsi products.  To sell soft drinks at fixed prices. financial structure:

To start and operate business, any company has to invest its capital in fixed assets and floating assets and also in meeting the daily requirements of the company. However, depending on the nature of business and product being offered by the company, the ratio of investment of capital in fixed and floating assets differ. Working Capital:

It means capital required for daily management of the company eg. Wages, salaries, canteen expenses and transportation expenses etc Plant layout: the machine and equipment have been imported from Germany, which are arranged in the plant according to the sequence of operation. All the operations are carried on a continuous movement. The reasons for choosing the product layout are:

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1. There is continuous supply of material. 2. The brands are all standardized products. 3. The demand for the product brands is reasonable stable. 4. The volume of production is adequate for the reasonable utilization of equipment. Since the company follows continuous operation movement, the cost of material handling goes low. The total floor space required by the machine is less than other types of plant layouts.

Plant Capacity:

The company installed latest up to date automatic plant conforming to plant layout. The installed production capacity is 400 bottles per minutes i.e. 24,000 bottles per day. The plant also is having 100 bottles per 1-leter line. During off-season the plant runs one shift. The company has to produce enough bottles of soft drinks at a speed to keep in space with the disappearance of soft drinks form shelves of the retailer.

Production Schedule: The production schedule is fixed by taking into consideration.  The present or current market demand.  The availability of empty bottles.  The inventory position filled bottles of different flavors. The production schedule for each brand is fixed daily, filling the bottles of each branded flavors. This has an advantage in manufacturing the branded product is one at a time.

Quality control Pearl Beverages Pvt. Ltd. takes great care to maintain the quality control of the products in their factory. The Bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for

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its quality and hygiene condition. The chemical analysis is also made for flavors, gas content and sugar percentages. The appearance, smell and taste of the products are also checked. If any defects are noticed, the production is suspended and the correcting measures are taken so as to set right the bottling process irregularities. Further, samples from each batch are dispatched to the affiliated parent agency company in each week for quality checkup. Moreover, agency of the company also lifts sample form the market at the random for quality checkup at any time to make sure that the quality is maintained to the exact standard of the parent company. At the end of the production schedule, daily all the equipment floor and wet patches are cleaned with bleaching powder or some other solution. The standards of hygiene maintained inside the production shops are commendable.

Organization Structure and management:

The word organization has two common meanings. The meaning signifies an institution or function as group and the second meaning refers to the process of organizing the way of work which is arranged and allocated among members often organization so that the goal of the organization can be achieved efficiently. The organizing involves balancing the companies. Needs both for stability on one hand and change on the other hand, an organization structure means adopting a change or it can be a source of resistance to change. There are mainly five elements of organization structure.  Specialization of activities.  Standardization of activities.  Coordination of activities.  Centralization and decentralization of deviation making.  Size of the work unit.

The M.D, Mr. Ruchirans Jaipuria is athe head of the organization and administration. The company is managed by able director, and is assisted by a team of well-qualified & experience senior management personnel.

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LIST OF THE EMPLOYEES IN PEARL BOTTELIGN COMPANY

The following table shows the description of employees along with designation & no. of employees:

S.No Description No. of employees

1 GENERAL MANAGER (FINANCE) 1

2 COMMERCIAL MANAGER 1

3 MARKETING DEVELOPMENT MANAGER 1

4 VICE PRESIDENT 1

5 TERRITORY DEVELOPMENT MANAGER 4

6 ACCOUNTS DEVELOPMENT MANAGER 1

7 TRAINING MANAGER 1

8 ADMINISTRATIVE MANAGER 1

9 MARKET EQUIPMENT MANAGER 1

10 PRODUCTION MANAGER 1

11 ASST. PERSONAL MANAGER 1

12 STORE EXECUTIVES 3

13 CUSTOMER CENTRAL EXECUTIVE 25

14 TERRITORY C0-ORDINATOR 1

15 ROUTE AGENT 50

16 SALES TRAINEE 1

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17 CHEMIST 3

18 ACCOUNTANTS 5

19 SUPERVISOR 8

20 CLERKS 8

21 OPERATORS 10

22 ELECTRICIANS 10

23 FITTERS 3

24 COMPUTER CUM TELEPHONE OPERATORS 12

25 SECURITY OFFICER 1

26 SECURITY GUARDS 6

27 OFFICE BOYS 13

28 SWEEPERS & HELPERS 3

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CHAPTER-3 Theoretical Framework

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3.1 INTRODUCTION

The main part of the report i.e. Analysis part is covered in this chapter. I did survey in 300 outlets in 3 various areas. After conducting the survey I interpreted the total collected information using a structured questionnaire. The required information is derived from that interpretation and analysis. This analysis part contains tables and pie charts. We can come to a conclusion from the final information from this chapter. Because of that reason this chapter is very important in the entire study of the project. Without this interpretation we can conclude the total survey and also can not understand the position of any company and the opinion of the customers regarding the company.

3.2 DETAILS OF THE AREA SURVEY CONDUCTED Details of the survey conducted: The total data collected in three areas in Srikakulam district of total of 300 retail outlets. They are given below: CLUSTER SAMPLE SIZE AREA Cluster-1 130 Srikakulam Cluster-2 90 Amadalavalasa Cluster-3 80 Narasannapeta

I started my survey first at Srikakulam on 4/02/09 and my study completed on 18/02/09 with Amadalavalasa. I personally went to every outlet and asked the total details of which are in the questionnaire and filled those things. Some of the retailers denied giving the details and I waited there with patience and collected all the data. In my survey I learned a lot and collected the useful information and also got good experience in the market field and came to know many things which are not in our books through this survey. I almost covered all the retail outlets which are situated in these areas and collected the correct information. 47 | P a g e

3.3 INTERPRETATION OF THE SURVEY [TABLES AND GRAPHS]

1. Pepsi & Cock Brands Available In Various Markets:

S.No Market Pepsi Cock 1. Srikakulam 5 6 2. Amadalavalasa 5 5 3. Narasannapeta 5 7

Average Pepsi & Coke Brands Available in Various Markets

8 7 6 5 P eps i 4 3 Coke 2 1 0 S rik ak ulam Amadalavalasa Narasannapeta

1 2 3

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Average Pepsi & Cock brands Available in the market:

Brands No of Types Pepsi 5 Coca-Cola 6

No of Pepsi & Coke brands available in Average

6 5.8 5.6 5.4 No of Types 5.2 5 4.8 4.6 4.4 Pepsi Coca-Cola

INTERPRETATION: In my survey of 300 retail outlets in 3 areas, I found 5 brands of Pepsi out of its 10 brands and 6 Brands of Coke is available out of its 10 Brands on average. So the brand availability of Coke is more when compared to Pepsi.

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Top brands Available in Srikakulam Market:

S.No Brands Percentage 1. Slice 46 2. Mirinda 24 3. Sprite 20 4. Limca 10

Top Brands Available In Srikakulam Market

4 Limca

3 Sprite

P ercentage

2 Mirinda

1 Slice

0 10 20 30 40 50

Top Four Brands Available In Amadalavalasa Market:

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S.No Brands Percentage 1 Mirinda 46 2 7 Up 24 3 Sprite 17 4 Thumps Up 13

Top Four Brands Available In Amadalavalasa Market

4 Thum ps Up

3 S prite P ercentage

2 7 Up

1 M irinda

0 10 20 30 40 50

Top Four Brands Available In Narasannapeta Market:

S.No Brands Percentage

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1 Mirinda 42 2 Sprite 26 3 7 Up 18 4 Slice 14

Top 4 Brands Available in Narasannapeta Market

45 40 35 30 25 20 Percentage 15 10 5 0 Mirinda Sprite 7 Up Slice

1 2 3 4 Brands

2.No of Bottles Sold Per Day in Various Markets:

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Srikakulam Amadalavalasa Narasannapeta

Pepsi 52 45 42

Coke 44 35 50

No of Bottles sold Per day

60

50 40

Bra n d s30 20

10 0 S rik ak ulam AmadalavalasaNarasannapeta Market Areas

\ 3.No of Bottles sold per Day:

Brands No of Types

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Pepsi 45

Coke 55

Average Sales % Per Day

3 5 0 2 5 4 0 1 5

0 10 20 30 40 50 60

Brands No of Types INTERPRETATION: In my survey of 300 outlets in three areas I found Pepsi is occupying 55% and the Coke is occupying 44% in the total market in average. From this we can understand that the Pepsi sales are more when compared to Coke.

4.Service required to the retail outlets:

S.No Market Daily Alternative Days Weekly Twice

1 Srikakulam 63 25 12 2 Amadalavalasa 49 27 24

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3 Narasannapeta 55 36 9

Service Required from Companies

70

60

n 50 o i t

a Daily p 40 u

c Alternative Days c 30 o

Weekly Twice f o 20 % 10

0 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market Areas

Service Required in Average:

Types of Services Average Service Required from the Companies

Daily 55 Alternative Days 30 Weekly Twice 15

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Average Service Required from the Companies

Daily Alternative Days Weekly Twice

INTERPRETATION:

In my observation of 300 outlets in three areas I found that 55% of the retailers want the daily service, 30% retailers want Alternative Days and the remaining 15% of the retailers want the service weekly twice. 5. Satisfaction of Pepsi Service

S.No Market Good Satisfactory Bad 1 Srikakulam 60 40 0 2 Amadalavalasa 65 30 5 3 Narasannapeta 70 28 2

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Satisfaction of Pepsi Service

70

60

50

40 % 1 Srikakulam 30 2 Amadalavalasa 3 Narasannapeta 20

10

0 Good Satisfactory Bad Service

Satisfaction of Coke Service

S.N0 Market Good Satisfaction Bad 1 Srikakulam 45 50 5 2 Amadalavalasa 40 55 5 3 Narasannapeta 45 50 5

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Satisfaction of Coke Service

60

50

40

% 30 1 Srikakulam 2 Amadalavalasa 20 3 Narasannapeta

10

0 Good Satisfaction Bad Service

Service of Pepsi & Coke

70 60

e 50 g

a Good t 40 Service Satisfaction of Pepsi and Coke in Average: n

e satisfactory c

Brandr 30 Good Satisfaction Bad

e Bad PepsiP 20 65 33 2 Coke 43 52 5 10 0 Pepsi Coke Brand 58 | P a g e

INTERPRETATION:

Trade Schemes

70 INTERPRETATION: In my survey of 300 outlets I found that 65% of the retailers expressed good in case of 60 Pepsi and 43% incase of Coke. 33% in the case of Pepsi and 52% in case of Coke expressed satisfactory and finally remaining retailers expressed bad to the service of the companies. 50 e

g 40 a t Pepsi n e

c Coke r

e 30 P 6. Trade Schemes by Both Companies in Various Markets

20 S.No Market Pepsi Coke 1 10 Srikakulam 41 59 2 Amadalavalasa 49 51 3 0 Narasannapeta 41 59 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market Area

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Trade Schemes by Both Companies in Average

Brands Trade Schemes Pepsi 44 Coke 56

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Trade Schemes Given

Pepsi Coke

INTERPRETATION:

By observing the above pie chart we can understand that 56% of the traders expressed their happiness towards the schemes of the Coca-Cola and the remaining 44% traders expressed their happiness towards Pepsi company in case of their trade schemes.

7. Consumer Promotions offered by both Companies

S.No Market Pepsi Coke 1 Srikakulam 61 39 2 Amadalavalasa 57 43 3 Narasannapeta 60 40

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Consumer Promotions offered

3 Narasannapeta s a e r

A Coke

t 2 Amadalavalasa e Pepsi k r a M

1 Srikakulam

0 10 20 30 40 50 60 70 percentages

Consumer Promotions

Consumer Promotions offered in Average

Brand Consumer Promotion Pepsi Pepsi 59 Coke Coke 41

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INTERPRETATION:

In providing consumer promotion by way of giving the prizes to the consumers and other ways to promote the sales, Pepsi was able to attracted 59% of the retailers with its promotional schemes. In case of Coke it attracted the remaining 41% of the retailers by their consumer promotional schemes and activities.

8. Is T.V Adds help to increase the sale of Soft Drinks

S.No Market Yes No 1 Srikakulam 74 26 2 Amadalavalasa 51 49 3 Narasannapeta 60 40

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Do T.V Add Help in Sales increase?

80

70

60

e 50 g a t Yes n 40 e

c No r e

p 30

20

10

0 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market Areas

T.V Add helps the increase in sales

Amount of people saying T.V ads help increase in Sale, in Average

T.V Add helps the increase in sales Yes 62 Yes N0 38 N0

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INTERPRETATION:

The above chart shows the opinions of the retailers that weather T.V ads will help to increase the sale of the soft drinks. In this 62% of the retailers expressed positively and the remaining 38% retailers expressed negatively to this question.

9. Comparison of 2007-2008 sales

S.No Market Good Less Same 1 Srikakulam 55 40 5 2 Amadalavalasa 30 63 7 3 Narasannapeta 40 48 12

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Comparison of 07-08 sales

70

60

50 e g

a Good

t 40

n Less e c r 30 Same e p 20

10

0 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market Areas

No of outlets in average

Comparison of 2007-2008 sales in average

Opinion Good Less Same No of outlets in average 42 50 Good8 Less Same

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INTERPRETATION:

In the above chart the opinions of the retailers were given. From that 42% of the retailers expressed the view of good increase in the sale by2008 when compared to 2007. 50%of the retailers expressed the view of less increase in the sale and the remaining 8% of the retailers expressed the view of the same sales and there is no increase in the sales.

10. The Percentage Of Juice Based Soft Drinks In Total Sales

S.No Market Area 30% 20% 10% 1 Srikakulam 30 33 37

2 Amadalavalasa 29 34 37

3 Narasannapeta 34 32 34

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% of Jucie based Soft drinks

40

35 30 e

g 25

a 30% t

n 20 e 20% c r

e 10% 15 P 10

5 0 Srikakulam Amadalavalasa Narasannapeta 1 2 3 market Area

Jucie based soft drinks in Average

Juice Based Soft Drinks In Average

30% 20% 10% 30% Result 31 33 36 20% 10%

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INTERPRETATION: By observing the above chart we can understand that the demand for the juice based soft drinks is increasing rapidly. For that the companies better to concentrate on the juice based soft drinks introducing and their sales. 11. Pepsi Visi coolers and other coolers available in the Market

S.No Market Pepsi cooler Cock+ other coolers 1 Srikakulam 32 68

2 Amadalavalasa 21 79

3 Narasannapeta 31 69

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Coolers Availability in Various Markets

90

80

70

60 e g a

t 50 n e c

r 40 e P 30

20

10

0 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market Areas

Pepsi cooler Cock+ other coolers

Average of Outlets

Pepsi & Coke Visi Coolers Available in Average

Pepsi Visi Coolers Cock Visi cooler+ Own Pepsicooler Visi Coolers Average of Outlets 28 72 Cock Visi cooler+ Own cooler

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INTERPRETATION: In Whythe areas other where products I did my survey in Pepsi I found Visi 28% Coolers of the retailers are using the Pepsi Visi Coolers and the remaining 72% of the retailers are using the Coke and Other coolers. From 70 this we can suggest that Pepsi have to increase their Visi Coolers supply. 60

5012. Why retailers keep other products in Pepsi Visi Coolers e g

a 40 t n e c S.Nor 30 Market Area Electricity Bill No Own Cooler e P 1 20 Srikakulam 35 65

2 10 Amadalavalasa 58 42

3 0 Narasannapeta 56 44 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market Area

Electricity Bill No Own Cooler 71 | P a g e

why other products in pepsi cooler in average Why other products in Pepsi Visi Coolers in Average

S.No Electricity Bill No own cooler

1 49 51

Electricity Bill No own cooler

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INTERPRETATION: When I did the survey I observed that many of the retailers are keeping the other products in Pepsi Visi Coolers and they gave some sort of explanation for that. In those reasons

49% of the retailersMost said Electricitysoft drink bill consumig is the problem category and the remaining 51% of the retailers said that they don’t have their own coolers. They should be restricted. 70

60 13. Most Soft Drinks Consuming Category In Various Markets

50 Male 40 S.no Market Male Female All PeopleFemale Youth 130 Srikakulam 18 10 59 All People 13 Youth 220 Amadalavalasa 12 11 56 21 3 Narasannapeta 19 18 39 24 10

0 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market Areas 73 | P a g e

Most soft drinks consuming category in Avg

Most Soft Drinks Consuming Category In Average

Opinion Male Female All People Youth Male Avg % of outlets 16 13 51 Female20 All People Youth

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INTERPRETATION: In the above pie chart the consumption of soft drinks mostly by four categories. 51% of the total consumption is by All People, 20% by the Youth, 15% by the Male and the remaining 13% is consumed by the Female. We can say that the consumption of soft drinks by the youth is increasing.

14. Soft Dinks Supply To The Retail Outlets [Cash Or Credit]

S.No Market Pepsi Pepsi Coke Cash Coke Cash Credit Credit 1 Srikakulam 100 0 100 0

2 Amadalavalasa 100 0 100 0

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3 Narasannapeta 100 0 100 0

Soft Drinks Supply on Cash or Credit

120

100

80 1 Srikakulam 60 2 Amadalavalasa 3 Narasannapeta 40

20

0 Pepsi Cash Pepsi Credit Coke Cash Coke Credit Brands

INTERPRETATION: From the above pie cart we can understand that both the Pepsi and Coke companies are not providing any credit to the retailers. All the retailers are purchasing the soft drinks on cash only. 15. Consumption of Soft Drinks at Home and at Shop

S.No Market At Shop At Home 1 Srikakulam 80 20 2 Amadalavalasa 70 30 3 Narasannapeta 75 25

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Soft Drinks consumption Places

90 80 70 60

50 At Shop 40 At Home 30 20 10 0 Srikakulam Amadalavalasa Narasannapeta 1 2 3 Market

Soft Drinks Consumption Places in Avg.

Consumption of Soft Drinks at Home & at Shop In Avg.

S.No At Shop At HomeAt Shop At Home 1 75 25

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INTERPRETATION: From the above pie chart we can understand that in the areas I did the survey 75% of the Soft Drinks are consumed at the Shops and the remaining 25% of the Soft Drinks are consumed at Home. Water treatment plant Introduction :-

Water is the life blood of food processing industry. The water of a food plant should preferably be soft, cold & free from impurities. Water is needed in the processing plants for generating steam.

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Water may be supplied to food industry from sources. The general characteristics of water from different sources may very with rain fall the nature of materials with which the water comes in contact and the time of year.

Water, the main constituent of the product of company should be pure, clean, odourless, and tasteless in order to fulfill the forms laid down by the company.

Most of the function of food processing plants call fpr water of a high degree of purity. So, for degree of pure water, establishment of WTP in any food industry in their necessary requirement.

Water Treatment Plant(R.O. Water process)

Source Water (2 boring bell)

Chlorine Raw water storage tank 3-5ppm

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ACF Filtration Drain water if out of Chlorine 3-5ppmcarry over Treated water storage specification

ACF Filtration

5 micron polishing filtration

Rejected salt of water in to drain

Lag ACF Filtration

micron filtration

UV filtration

Reverse Osmosis 10, 5, 1 micron filtration

CIP [10] Beverages Syrup room

Reverse osmosis:- Reverse Osmosis is a latest technology to remove all excess total dissolved, solids dangerous chemicals from water up to 95 %. It remove Bacteria and virus to leave of 99%.It resorts the original tests and Quality of water other purification methods have no effect on TDS level of water. The diameter of RO membrane is less than 0.0001 micron (which is 500,000times less than diameter of our hair)

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Why should you have an RO system?

For purity - 100% trust as the Water is from your own system using the most comprehensive technology and cost effective method of water purification. No more risk of purchasing spurious bottled water.

For Taste - Taste is preferred for drinking and making beverages such as coffee, tea, Soups, juices and drinks.

For Convenience - Convenience of bottled water within your own premises. No more hassles of stocking and carrying of bottles. With your own Water purification system running pure Water 24 hours a day. You can have as much as pure water all you want, at the touch of the finger. Free tousle, fresh, clear & safe drinking water.

Syrup preparation- The process of syrup preparation is carried out in the following sequence : After conducting CIP, the various ingredients of the raw syrup are mixed in raw syrup tank in calculated amounts. The ingredients include mainly sugar and water with traces of carbon and hyflow. The content are mixed in the tank about at 85ºC for an hour. The temp. of 85 ºC increases solubility of sugar and also helps in killing the pathogens. After the sugar has been dissolved completely in water and the heat treatment is over, the raw syrup is passed through the filter fitted with filter papers, already treated with hyflow. The purpose of filtration is to removed the dissolved impurities and the carbon and hyflow particles present in the solution. After filtration, the raw syrup is passed through the two plate heat exchangers. In the PHE water is used. This heat exchanger helps in bringing the temp. of syrup

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from approx. 85-40 ºC. then the syrup passes through the second plate heat exchanger where glycol is used and the temp. of the syrup is brought down to 20- 25 ºC. From here, the raw syrup is transferred to the ready syrup tank, where the concentrate is added in required proportion. From the ready syrup tank, the ready syrup is transferred to the paramix, where further processing is done.

Syrup manufacturing process-

Weighing of sugar and dumping in to Sugar dissolving tank And heating up to 80ºC

Sugar

Hyflow Hold sugar sol. At 85ºC for 20 min with agitation

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Filter press filtration of syrup

If carbon carry over recircuted in sugar SDT

Cooling of syrup 10-80ºC

Transfer of syrup in ready syrup tank

Mixing of con. And beverage in to tank as per MMI

Make up std. brixe and volume as per MMI. Water addition As per water add. Table

Deaeration and storage At 10-30º

Blowing machine :-

Blowing machine is developed PET bottle (2litre,600ml). No. of blowing machine – 2 Capacity – 2 cavity and 3 cavity Raw material – Poly ethylene trephealate

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Process of PET bottle

Pre form

Oven(Infrared radiation)

Mould +cooling Stretching (4- (at 1.2sec) 6kg/cm3)

Pre blow (4- 6kg/cm3)

Blowing (40kg/cm3) PET bottle

CIP ROOM (Cleaning in place)

Cleaning process-

It is the processes in which we have remove the dust particle and sand particle and washing the floor in the water.

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Sanitation-

It is the processes in which we give temp.(85 ºC )to kill the pathogenic bacteria and other harmful microorganism

Sterilization-

In this process the all pathogen are killed at given temp. And pressure (121 ºC temp. 15 psi Pressure).

CIP processes the following two ways -

A. 3 step CIP

B. 5 step CIP

1. 3 step CIP :-

Pre Rinse (5 min. 25 ºC)

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Hot Water (15 min. 85 ºC)

Final Rinse (15 min. 25 ºC)

2. 5 step CIP:-

Pre Rinse (5 min.)

Hot Lye (2%NaOH, 75 ºC)

Rinse with potable water (10 min)

Hot water (15 min. 85 ºC)

Final Rinse (15 min.)

Container Preparation (CSD)

Uncasing of bottles

Pre inspection

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Pre rinse compartment Jet pressure 30-40 Psi

Soak 1 compartment Temp. 45-50ºC Caustic%- 2.0-2.5

Bottle washer in main soak Temp.74-76 ºC for 7 min. Minimum caustic conc. 2.6-3.0

Hydro wash Temp.50-55 ºC Jet pressure 30-40 Psi

Pre final compartment Jet pressure 30-40 Psi Temp. < 40 ºC

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Final rinse compartment Jet pressure 35-45 Psi At ambient Temp.

Post wash inspection Washed sanitized bottles

Microbiological test

The microbiological test includes the detection of microorganisms such as bacteria, virus, protozoa, fungi, yeast, etc.the four techniques used in taking the sample for carrying out the microbiological test are:

 Streak plate method  Pour plate method

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 Spread plate method  Filter membrane method

Ingredients Test Frequency

Granular sucrose TPC, Yeast and Mold every fifth batch

Water sample Coliform and TPC every fifth batch

Syrup Yeast& mold weekly

Beverage yeast&mold weekly

Washed container TPC, Yeast and Mold weekly

Filled valve/ filler valve TPC, Yeast and Mold weekly Snift Final rinse water TPC, Yeast and Mold weekly

Crown and closure TPC, Yeast and Mold sixth delivery

Perform Yeast& mold sixth delivery

Air microbiology Yeast& mold weekly

Hand swab Coliform and TPC quarterly

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Chapter-4 SUMMARY, FINDINGS & SUGGESTIONS

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4.1 INTRODUCTION

The chapter contains Findings, Suggestions and Conclusions.

Basing on the results of the survey Suggestions are given to improve the potentials and the market share of the company in the soft drinks field. The total findings are prepared by the survey information collected in the various places in Srikakulam district. I did the comparative study between the top two brands in the field of soft drinks sector those are Pepsi and Coke. The information is base on the two brand comparison and in my view these are useful to the company to improve its performance and can get good sales as well as good market share in the field of Soft Drinks. These are all my sincere findings and suggestions to the company.

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FINDINGS

1) The company is maintaining the quality of the products and it has

good quality control Dept.

2) Now a day because of changing the food habits the soft drinks are

added to their food habits.

3) Pepsi soft drinks are occupying more than half of the soft drinks

market.

4) The demand for the fruit based soft drinks is go on increasing and

they occupied the top selling drinks position.

5) Sales promotion activities taken by the Pepsi Company is good as

per the retailer’s opinion when compared to coke.

6) The Pepsi Company’s supply of drinks is good but they are not

providing the sufficient drinks to the outlets.

7) The No. of Visi coolers in the market is less when compared to the

Coke Company.

8) Some of the retailers are placing the other products also in the

company coolers.

9) Pepsi company’s offers to the retailers are not good in the view of

the retailers.

The dealers are not giving the proper information about the new products and the new offers given by the company.

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The retailers are not provided any credit on the purchase of the drinks in the case of both companies.

Advertisements for every drink are given individually, because of that the consumers are not aware of the total drinks offered by the company and the expenses will more for the company.

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4.3 SGUUESTIONS

1) The company has to increase its quality more and also has to

introduce more verities of drinks in to the market to increase its

market share.

2) It has to change the advertisements in a manner that add the soft

drinks as a part of food.

3) The Pepsi has some more scope to increase its market share and it has

to strive for that.

4) Company has to concentrate on the fruit based drinks and add some

more fruit based drinks to the product line.

5) The Pepsi Company has to increase the No. of Visi Coolers in the

market.

6) The retailers are using the Pepsi Visi Coolers for other drinks also, they

have to control that. For that purpose the company has to recruit

some people.

7) Pepsi Company has to increase the trading offers to the retailers.

8) The dealers should provide the sufficient information to the retailers

about the products and the new offers to the retailers provided by the

company.

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9) The dealers should be provided the credit up to some limits by the

company.

10) The Advertisement should be given as a whole, that will bring the

awareness about the products and reduce the advertisement cost of

the company also.

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4.4 CONCLUSION

The project was a great experience for me in order to study the marketing aspects in the world. It was a great opportunity for me to express what I have studied.

This industry is a place where two major players are there in the world. This Pepsi Company gave me lot of opportunity and scope to understand the soft drink industry and its marketing structure and distribution channels.

Lot of voluble information regarding the company and also the retailers, has been collected from the survey, which helped me clearly to understand the real problems faced by the marketers to distribute and also make retailers to sell the company’s products in the market. I understood who difficult to do the marketing in the present scenario.

The suggestions made to the company were really applicable for the growth and benefit for the company in order to increase its market share and to become the market leader in the soft drink industry, because a large number of competitors craving for the same market.

Thus, finally it can be said that the industry needs a lot of channel management activities to done along with various promotional strategies for the customers. I wish the company to achieve its objectives achieved soon.

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BIBILOGRAPHY

S.No Author Title Publisher Volume Year

1. Philip kotler Marketing Prentice, 12th 2005

Management Hall of India 2. VS Ram Swami Marketing Mac Millan 3th 2005 Management 3. Joel R. Evans Marketing Biztantra 8th 2005 Berry Berman 4. Chunawalla S.A Advertising Hall of India 12th 2005

Web Sites Referred: WWW.Pepsi.com WWW.marketingteachers.com WWW.coke.com

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QUESTIONNAIRE

Name of the Student: Date of Survey: College & Town:

1. Name of the shop/owner: A. Address: B. Phone: 2. Which company drinks are available in your shop:

Pepsi Mirinda orange Mirinda Lemon 7 Up Mountain Dew Slice Evervess Soda Diet Pepsi Aquafina Water Total

3. Coke Company drinks available in shop:

Thumps Up Fanta Coca- Cola Sprite Kinely Water Kinely Soda Limca Maga Minute Made Diet Coke Total

4. Top brands Purchased by consumer in your shop? 1st ______2nd ______3rd ______4th ______

5. Your Sales in Bottle per day______bottles A. Pepsi Bottles Sold______B. Coke Bottles sold______

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6. Do you require Service by drinks Company as follows

A. Daily B. Alternate Days C. Weekly 2 times

7. Are you satisfied with Pepsi Service?

A. Good B. Satisfactory C. Bad

8. Are you satisfied with Coke Service?

A. Good B. Satisfactory C. Bad

9. Trade Schemes offered by which company is good to you?

Pepsi Coke

10. Consumer Promotions offered by which company is best, what is Pepsi present Consumer promotion?

Pepsi Coke ______

11. Do you feel T.V advertisements by drink companies help in more sales of Drinks?

Yes No

12. How are sales of drinks this year Vs 2008 in your shop?

Good Less Same

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13. What is Percentage of juice based soft dinks sales in your shop?

30% 20% 10%

14. Condition of Pepsi Visi Cooler?

Full of Pepsi Drinks

Full of Pepsi+ Coke Drinks

Pepsi Drinks+ Other Packs

15. Why do you keep other products in Pepsi Cooler?

Electrical Bill No Own Cooler

16. What is the percentage contribution of soft drinks business in your total business?

______

17. What is the shop keeper suggestion to improve Pepsi Company Sales in 2009?

______

18. Soft Drinks are consumer by mostly?

Male Female By All By Youth

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19. How do you (Retailer) buy soft drinks?

Pepsi Cash Credit

Coke Cash Credit

20. What is the percentage of sale of drinks at your shop and consumer residence?

Shop Home

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SOFT DRINK MARKET IN INDIA Today India is one of the most potential markets, with population of around 1000 million people; the Indian soft drinks market was only of 200 cases per year. This was very low even compared to Pakistan and Philippines. Population and potential market are two major reasons for major multinational companies of entering India. They feel that the huge population coupled with low consumption can only lead to an increase in soft drink market. Increase in sale of soft drinks in the scorching heat and the climate of India, which is suitable for high sale of soft drinks. All these factors together have contributed to a 30% growth in the soft drinks industry. If the demand continues growing at the same rate; within two years the volume could touch 1 billion cases. All these factors are the reasons for the entry two giant of the soft drink industry of the world to enter the Indian market. These two giants Pepsi and Coca-Cola, Themselves share 96% of the soft drink market share. Cadburys, Schweppes, Campa Cola and other soft drink brands share rest. But was the scene same 20 years ago? The answer no. is 1970 was the year of pure soft drinks Campa Cola and Parle People (Thumps up and Limca). Soft drink consists of a flavor base, sweetener. And carbonated water. In general terms non-alcoholic drinks are considered as soft drinks this name soft drink was given by Americans as against hard which is mainly alcoholic. The major participants involved in the production and distribution of soft drink are concentrate, Syrup producers and retail channel. Lots of sale of soft drink depends upon the strength of merchandizing done at the point of sale.

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The beginning of 1980’s saw the birth of another cola drink, Thums up, Parle; the Gold spot people launched it in 1978-79, as “Refreshing Cola”. By the mid- eighties Mc Dowell’s launched Thrill, and by the late there was double cola, which entered in Indian Market, as a NRO- run outfit with its plant in Nasik (Maharashtra), in 1978 Parle, Indian soft drinks market (Share 33%) with its gold spot and limca brands. Coca-Cola entered Indian by buying up to 69 of the 1800 Crores soft drink market (i.e. 5 Parle Export brands of Thums Up, Limca Gold spot, Citra Mazza). Today the scene has changed making it a direct battle between two giant coca cola and Pepsi. The picture will become clearer by looking at the Indian market shares in the beverage industry. One of the strongest weapons in coke armory is the flexibility it has empowered its people with. In coke every employee may be a manager or salesman have an authority to take steps he or she feels will make a consumer of the brand and increase its consumption.

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