CASE 1 3Coke and Pepsi Learn to Compete in India
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Coca Cola Was the Purchase of Parley Brands
SWAMI VIVEKANAND UNIVERSITY A PROJECT REPORT ON MARKETING STRATGIES OF TOP BRANDS OF COLD DRINKS Submitted in partial fulfilment for the Award of degree of Master in Management Studies UNDER THE GUIDANCE OF SUBMITTED BY Prof.SHWETA RAJPUT HEMANT SONI CERTIFICATE Certified that the dissertation title MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS IN SAGAR is a bonafide work done Mr. HEMANI SONI under my guidance in partial fulfilment of Master in Management Studies programme . The views expressed in this dissertation is only of that of the researcher and the need not be those of this institute. This project work has been corrected by me. PROJECT GUIDE SWETA RAJPUT DATE:: PLACE: STUDENT’S DECLARATION I hereby declare that the Project Report conducted on MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS Under the guidance of Ms. SHWETA RAJPUT Submitted in Partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION TO SVN COLLAGE Is my original work and the same has not been submitted for the award of any other Degree/diploma/fellowship or other similar titles or prizes. Place: SAGAR HEMANT SONI Date: ACKNOWLEDGEMENT It is indeed a pleasure doing a project on “MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS”. I am grateful to sir Parmesh goutam (hod) for providing me this opportunity. I owe my indebtedness to My Project Guide Ms. Shweta rajput, for her keen interest, encouragement and constructive support and under whose able guidance I have completed out my project. She not only helped me in my project but also gave me an overall exposure to other issues related to retailing and answered all my queries calmly and patiently. -
Coca Cola India: Little Drops of Joy,” September 8, 2007
oikos Global Case Writing Competition 2009 Corporate Sustainability Track Finalist Coca-Cola India’s Corporate Social Responsibility Strategy Hadiya Faheem, ICMR Center for Management Research, Hyderabad, India This is an Online Inspection Copy. Protected under Copyright Law. Reproduction Forbidden unless Authorized. Copyright © 2009 by the Author. All rights reserved. This case was prepared by Hadiya Faheem as a basis for class discussion rather than to illustrate the effective or ineffective handling of an administrative situation. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form by any means without permission. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email [email protected] oikos sustainability case collection http://www.oikos-international.org/projects/cwc oikos Global Case Writing Competition 2009 Finalist “Coca-Cola India undertakes a diverse range of activities for the benefit of the community across the country. As part of our CSR strategy, sustainable water management remains our top priority.” 1 Deepak Kaul, Regional Vice-President, South, The Hindustan Coca-Cola Beverages Pvt. Ltd., in 2007. “It is in India where the company’s abuse of water resources have been challenged vociferously, and communities across India living around Coca-Cola’s bottling plants have organized in large numbers to demand an end to the mismanagement of water…. In response to the growing Indian campaigns against Coca-Cola, the company has decided to promote rainwater harvesting — a traditional Indian practice — in and around its bottling plants in India. -
Featured Cocktails Glass $10 Electric Feel Dark Chocolate Liquor, Strawberry Puree and Vanilla Soda
LeMoNAdE glass: $9, pitcher: $32 Royal Tenenbaum Cucumber Purus Vodka, rosemary Gin, cucumber infused syrup, fresh cranberries, liqueur, fresh mint, ginger beer lemonade Rosemary Peach El Diablo Purus Organic Vodka, Milagro Tequila, creme rosemary syrup, peach de cassis, ginger beer, lemonade lemonade Cherry Limeade Strawberry Purus Organic Vodka, Basil cherry, lemonade, lime, Purus Organic Vodka, fresh lemon-lime soda basil, strawberry, lemonade Hawaiian Breeze Bourbon Basil Coconut rum, peach nectar, Old Forester, basil, iced tea, lemonade, cranberry juice lemonade Limoncello Ginger Peach Purus Organic Vodka, fresh Purus Organic Vodka, mint, famous house-made peach nectar, ginger beer, Limoncello lemonade Featured cocktails glass $10 Electric Feel Dark chocolate liquor, strawberry puree and vanilla soda. Delicious with a shocking mouthfeel. Spice Girl Spiced Rum, a bit of honey and ginger infused apple cider . Served Hot. FloAts & ShAkEs Lemon Squeezy $9 Banana Foster $9 Purus Organic Vodka, Dark rum, caramel, banana, Limoncello, lemon raspberry vanilla & salted caramel ice ice cream shake cream shake Horchata $9 Irish Coffee $9 Purus Organic Vodka, Irish whiskey, Irish cream, cinnamon ice cream shake espresso ice cream shake Dreamsicle $9 PB Vibes $9 Purus Organic Vodka, Peanut Butter whiskey, creme Fanta Orange, vanilla ice de cassis and chocolate ice cream float cream shake WINe Glass: $8, Bottle: $28 White Red Trapiche Chardonnay H3 Red Blend Mendoza, Argentina Columbia Valley, Washington Paparuda Pinot Grigio Terra Romana Pinot Noir Recas, Romania Prahova, Romania Beer 9 oz 16oz 2ND SHIFT Albino Pygmy Puma $4 $6 Smooth, citrus, New England-style Pale Ale with a few different hops. 2ND SHIFT Little Big Hop $4 $6 Hazy Session, Low ABV, Double IPA. -
Cloudwater and Vault City Beers in Your Shopping Trolley
FRESH BEER Catch up on the latest UK Craft Beer releases. SUPERMARKET WARS Cloudwater and Vault City beers in your shopping trolley. TWICB BEER TOURS Check out our curated & hosted Craft Beer Tours. TWICB PODCAST Rob is joined by Ben from Rivington Brewing Co. 60 ISSUE SIXTY APRIL 19th 2021 ISSUE 60 - 19 APRIL 2021 Thankfully the sun shone for most of us last week which enabled thirsty punters to enjoy beers again in pub gardens and outside taproom areas. Long may it continue. Plenty of great new Craft Beer releases last week as breweries re- veal their newest wares to coincide with the loosening of lockdown. If you really fancy saying good riddance to lockdown, then join us on one of our new Grand Beer Tours commencing in the second half of 2021, (Covid permitting). TWICB Grand Tours are carefully curated, hosted, long-weekend tours for small groups of Craft Beer fans. Tours are jointly hosted by TWICB and a leading UK Brewery and the Brewery Owner/Head Brewer will join the tour and be company throughout. Tours includes either 3 or 4 B&B nights hotel accommodation, in-destination ground transportation, tutored tasting events and beer launch events. Tours to Copenhagen, Denmark and New England in the US are now available to book. Check out the promotional pages in this Newsletter for more details. CONTENTS Beer Releases Beer Tours Brewer’s Corner Festivals Page 3 Page 19 Page 22 Page 25 TWICB Podcast Online Beer Taproom Directory Podcast Directory Page 28 Page 29 Page 38 Page 46 A big thank you to our current patreon supporters: John Stevens Jamie Ramsey Peter Corrigan Sue Johnson Angela Peterson Alex Postles Nick Flynn Jazz Hundal Charlie Smith Phantom Brewing Co. -
CASE 1-3Coke and Pepsi Learn to Compete in India
CASE 1-3 Coke and Pepsi Learn to Compete in India they had to finance their own R&D in order to find a substitute THE BEVERAGE BATTLEFIELD ingredient. Many failed and quickly withdrew from the industry. In 2007, the President and CEO of Coca-Cola asserted that Coke Competing with the segment of carbonated soft drinks is an- has had a rather rough run in India; but now it seems to be getting other beverage segment composed of noncarbonated fruit drinks. its positioning right. Similarly, PepsiCo’s Asia chief asserted that These are a growth industry because Indian consumers perceive India is the beverage battlefield for this decade and beyond. fruit drinks to be natural, healthy, and tasty. The leading brand has Even though the government had opened its doors wide to for- traditionally been Parle’s Frooti, a mango-flavored drink, which eign companies, the experience of the world’s two giant soft drinks was also exported to franchisees in the United States, Britain, Por- companies in India during the 1990s and the beginning of the new tugal, Spain, and Mauritius. millennium was not a happy one. Both companies experienced a range of unexpected problems and difficult situations that led them to recognize that competing in India requires special knowl- OPENING INDIAN MARKET edge, skills, and local expertise. In many ways, Coke and Pepsi In 1991, India experienced an economic crisis of exceptional sever- managers had to learn the hard way that “what works here” does ity, triggered by the rise in imported oil prices following the first Gulf not always “work there.” “The environment in India is challenging, War (after Iraq’s invasion of Kuwait). -
Recipes Your Best Pies 39 Focus on Texas Photo Contest: Swings 40 Around Texas List of Local Events 42 Hit the Road Taking in Tyler by Melissa Gaskill
LOCAL ELECTRIC COOPERATIVE EDITION APRIL 2016 Helping Local Libraries Gettysburg Casualty Best Pies. Yum! HATSON! Texas hatmakers have you covered We’re e on a mission to set the neighborhood standard. With the most dependable equipment, we create spectacular spaces. We thrive on the fresh air, the challenge and the results of our efforts. We set the bar high to create a space we’re proud to call our own. kubota.com © Kubota Tractorr Corpporation, 2016 Since 1944 April 2016 FAVORITES 5 Letters 6 Currents 20 Local Co-op News Get the latest information plus energy and safety tips from your cooperative. 33 Texas History Gettysburg’s Last Casualty By E.R. Bills 35 Recipes Your Best Pies 39 Focus on Texas Photo Contest: Swings 40 Around Texas List of Local Events 42 Hit the Road Taking in Tyler By Melissa Gaskill Jeff Biggars applies steam ONLINE as he shapes a hat. TexasCoopPower.com Find these stories online if they don’t FEATURES appear in your edition of the magazine. Observations Cowboy Hatters Texas artisans crown your cranium in Tough Kid, Tough Breaks 8 a grand and storied tradition By Clay Coppedge Story by Gene Fowler | Photos by Tadd Myers Texas USA The Erudite Ranger Community Anchors Enlivening libraries establishes By Lonn Taylor 12 an environment for learning, sharing and loving literacy By Dan Oko NEXT MONTH New Directions in Farming A younger generation seeks alternatives to keep the family business thriving. 33 39 35 42 BIGGARS: TADD MYERS. PLANT: CANDY1812 | DOLLAR PHOTO CLUB ON THE COVER J.W. Brooks handcrafts hats for cowboys and cowgirls at his shop in Lipan. -
Coca-Cola Annual Report 2021
Coca-Cola Annual Report 2021 Form 10-K (NYSE:KO) Published: February 25th, 2021 PDF generated by stocklight.com UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-02217 ko-20201231_g1.jpg COCA COLA CO (Exact name of Registrant as specified in its charter) Delaware 58-0628465 (State or other jurisdiction of incorporation) (I.R.S. Employer Identification No.) One Coca-Cola Plaza Atlanta, Georgia 30313 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: (404) 676-2121 Securities registered pursuant to Section 12(b) of the Act: Title of each class Trading Symbol(s) Name of each exchange on which registered Common Stock, $0.25 Par Value KO New York Stock Exchange Floating Rate Notes Due 2021 KO21C New York Stock Exchange 0.75% Notes Due 2023 KO23B New York Stock Exchange 0.500% Notes Due 2024 KO24 New York Stock Exchange 1.875% Notes Due 2026 KO26 New York Stock Exchange 0.750% Notes Due 2026 KO26C New York Stock Exchange 1.125% Notes Due 2027 KO27 New York Stock Exchange 0.125% Notes Due 2029 KO29A New York Stock Exchange 1.250% Notes Due 2031 KO31 New York Stock Exchange 0.375% Notes Due 2033 KO33 New York Stock Exchange 1.625% Notes Due 2035 KO35 New York Stock Exchange 1.100% Notes Due 2036 KO36 New York Stock Exchange 0.800% Notes Due 2040 KO40B New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None __________________________________________________ Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. -
Odo/Ota Local Government Secretariat, Sango - Agric
S/NO PLACEMENT DEPARTMENT ADO - ODO/OTA LOCAL GOVERNMENT SECRETARIAT, SANGO - AGRIC. & BIO. ENGINEERING 1 OTA, OGUN STATE AGEGE LOCAL GOVERNMENT, BALOGUN STREET, MATERNITY, AGRIC. & BIO. ENGINEERING 2 SANGO, AGEGE, LAGOS STATE AHMAD AL-IMAM NIG. LTD., NO 27, ZULU GAMBARI RD., ILORIN AGRIC. & BIO. ENGINEERING 3 4 AKTEM TECHNOLOGY, ILORIN, KWARA STATE AGRIC. & BIO. ENGINEERING 5 ALLAMIT NIG. LTD., IBADAN, OYO STATE AGRIC. & BIO. ENGINEERING 6 AMOULA VENTURES LTD., IKEJA, LAGOS STATE AGRIC. & BIO. ENGINEERING CALVERTON HELICOPTERS, 2, PRINCE KAYODE, AKINGBADE MECHANICAL ENGINEERING 7 CLOSE, VICTORIA ISLAND, LAGOS STATE CHI-FARM LTD., KM 20, IBADAN/LAGOS EXPRESSWAY, AJANLA, AGRIC. & BIO. ENGINEERING 8 IBADAN, OYO STATE CHINA CIVIL ENGINEERING CONSTRUCTION CORPORATION (CCECC), KM 3, ABEOKUTA/LAGOS EXPRESSWAY, OLOMO - ORE, AGRIC. & BIO. ENGINEERING 9 OGUN STATE COCOA RESEARCH INSTITUTE OF NIGERIA (CRIN), KM 14, IJEBU AGRIC. & BIO. ENGINEERING 10 ODE ROAD, IDI - AYANRE, IBADAN, OYO STATE COKER AGUDA LOCAL COUNCIL, 19/29, THOMAS ANIMASAUN AGRIC. & BIO. ENGINEERING 11 STREET, AGUDA, SURULERE, LAGOS STATE CYBERSPACE NETWORK LTD.,33 SAKA TIINUBU STREET. AGRIC. & BIO. ENGINEERING 12 VICTORIA ISLAND, LAGOS STATE DE KOOLAR NIGERIA LTD.,PLOT 14, HAKEEM BALOGUN STREET, AGRIC. & BIO. ENGINEERING OPP. TECHNICAL COLLEGE, AGIDINGBI, IKEJA, LAGOS STATE 13 DEPARTMENT OF PETROLEUM RESOURCES, 11, NUPE ROAD, OFF AGRIC. & BIO. ENGINEERING 14 AHMAN PATEGI ROAD, G.R.A, ILORIN, KWARA STATE DOLIGERIA BIOSYSTEMS NIGERIA LTD, 1, AFFAN COMPLEX, 1, AGRIC. & BIO. ENGINEERING 15 OLD JEBBA ROAD, ILORIN, KWARA STATE Page 1 SIWES PLACEMENT COMPANIES & ADDRESSES.xlsx S/NO PLACEMENT DEPARTMENT ESFOOS STEEL CONSTRUCTION COMPANY, OPP. SDP, OLD IFE AGRIC. & BIO. ENGINEERING 16 ROAD, AKINFENWA, EGBEDA, IBADAN, OYO STATE 17 FABIS FARMS NIGERIA LTD., ILORIN, KWARA STATE AGRIC. -
Reformulation Case-Study: the Coca-Cola
Reformulation Case-Study: The Coca-Cola Company Challenge: Reducing Sugar Coca-Cola, India reducing sugar in Fanta Fruity Orange with locally sourced fruit juice Coca-Cola India has been involved in being a part of the virtuous fruit circular economy by using a variety of Indian fruits, to enhance its business results while also promoting its local agri-economy. With consumers increasingly seeking for more natural products with lesser sugar, Coca-Cola India launched Fanta Fruity Orange which contains 5% orange fruit juice procured from Indian farms and a 20% reduction in sugar from the original Fanta. This marked the beginning of Coca-Cola India reformulating its aerated beverage portfolio with Indian Fruit Juice – a move which has the potential of contributing to a transformative impact on the agricultural sector while providing consumers with a low sugar version of their most loved beverage, Fanta. Overcoming Challenges To successfully mark its entry into a new category of Carbonated Beverage with Fruit, Coca-Cola India manufactured Fanta Fruity Orange using a cold fill process that is used to develop regular sparkling beverages, minimizing additional investments. The beverage formulation incorporated a robust preservative system to prevent microbial damage due to the use of fruit juices and used stevia to sweeten the beverage, reducing the amount of sugar present in the product, by 20%. Achievements The new Fanta Fruity Orange containing 10% real fruit juice and 20% lesser sugar has enabled similar product reformulation efforts for other sparkling beverages such as Limca and Sprite to be reformulated with real lemon juice. Furthermore, the locally sourced fruit juices will influence a lasting impact on the Indian agricultural eco- system, supplementing farmers’ incomes through supply chain interventions carried out by Coca-Cola India and support the government’s vision to support the local economy. -
Chapter I: Introduction
CHAPTER I: INTRODUCTION The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most-valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through one of the world’s largest beverage distribution system, consumers in more than 200 countries enjoy The Coca-Cola Company’s beverages at a rate exceeding 1.6 billion servings each day. Coca-Cola in India is the country’s leading beverage Company with an unmatched portfolio of beverages. The Company manufactures and markets leading beverage brands like Coca- Cola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea coffee, Nestea and Fanta Fun Taste. One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1 million retailers and our business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top buyers of mango pulp. The Coca-Cola System in India business also positively impacts industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods Manufacturers, Banking etc. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition entails that the Company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. -
Exhibit Sales
Exhibit Sales are OPEN! Exhibit at InterBev for access to: • Beverage producers and distributors • Owners and CEOs • Sales/marketing professionals • Packaging and process engineers • Production, distribution and warehousing managers • R&D personnel Specialty Pavilions: • New Beverage Pavilion • Green Pavilion • Organic/Natural Pavilion NEW FOR 2012! “Where the beverage industry does business.” October 16-18, 2012 Owned & Operated by: Sands Expo & Convention Center Las Vegas, Nevada, USA Supported by: www.InterBev.com To learn more, email [email protected] or call 770.618.5884 Soft Drinks Internationa l – July 2012 ConTEnTS 1 news Europe 4 Africa 6 Middle East 8 India 10 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Asia Pacific 12 Americas 14 Ingredients 16 features Acerola, Baobab And Juices & Juice Drinks 18 Ginseng 28 Waters & Water Plus Drinks 20 Extracts from these plants offer beverage manufacturers the opportunity to enrich Carbonates 22 products in many ways, claims Oliver Sports & Energy 24 Hehn. Adult/Teas 26 Re-design 30 Packaging designed to ‘leave an impres - Packaging sion’ has contributed to impressive 38 growth, according to bottlegreen. Environment 40 People Closure Encounters 30 42 Rather than placing a generic screw top Events 43 onto a container at the very end of the design process, manufacturers need to begin with the closure, writes Peter McGeough. Adding Value To Bottled Water 34 From Silent Salesman 32 In the future, most volume growth in bot - Steve Osborne explores the marketing tled water will come from developing opportunities presented by multi-media markets, so past dynamics are likely to regulars technologies and how these might be continue. -
A Guide to the Soft Drink Industry Acknowledgments
BREAKING DOWN THE CHAIN: A GUIDE TO THE SOFT DRINK INDUSTRY ACKNOWLEDGMENTS This report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. The report was prepared by Sierra Services, Inc., in collaboration with the Supply Chain Management Center (SCMC) at Rutgers University – Newark and New Brunswick. The authors wish to thank Kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. Special thanks also goes to Susanne Viscarra, who provided copyediting services. Christine Fry, Carrie Spector, Kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab Solutions prepared the report for publication. ChangeLab Solutions would like to thank Roberta Friedman of the Yale Rudd Center for Food Policy and Obesity for expert review. For questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and Research Director – The Center for Urban Entrepreneurship & Economic Development (CUEED), Rutgers Business School – Newark and New Brunswick, Management and Global Business Department 1 Washington Park – Room 1040 Newark, NJ 07102 Phone: 973-353-3682 Fax: 973-353-5427 [email protected] www.business.rutgers.edu/CUEED Paul Goldsworthy Senior Industry Project Manager Department of Supply Chain Management & Marketing Sciences Rutgers Business School Phone: 908-798-0908 [email protected] Design: Karen Parry | Black Graphics The National Policy & Legal Analysis Network to Prevent Childhood Obesity (NPLAN) is a project of ChangeLab Solutions.