Reformulation Case-Study: the Coca-Cola

Total Page：16

File Type：pdf, Size：1020Kb

Reformulation Case-Study: The Coca-Cola Company Challenge: Reducing Sugar Coca-Cola, India reducing sugar in Fanta Fruity Orange with locally sourced fruit juice Coca-Cola India has been involved in being a part of the virtuous fruit circular economy by using a variety of Indian fruits, to enhance its business results while also promoting its local agri-economy. With consumers increasingly seeking for more natural products with lesser sugar, Coca-Cola India launched Fanta Fruity Orange which contains 5% orange fruit juice procured from Indian farms and a 20% reduction in sugar from the original Fanta. This marked the beginning of Coca-Cola India reformulating its aerated beverage portfolio with Indian Fruit Juice – a move which has the potential of contributing to a transformative impact on the agricultural sector while providing consumers with a low sugar version of their most loved beverage, Fanta. Overcoming Challenges To successfully mark its entry into a new category of Carbonated Beverage with Fruit, Coca-Cola India manufactured Fanta Fruity Orange using a cold fill process that is used to develop regular sparkling beverages, minimizing additional investments. The beverage formulation incorporated a robust preservative system to prevent microbial damage due to the use of fruit juices and used stevia to sweeten the beverage, reducing the amount of sugar present in the product, by 20%. Achievements The new Fanta Fruity Orange containing 10% real fruit juice and 20% lesser sugar has enabled similar product reformulation efforts for other sparkling beverages such as Limca and Sprite to be reformulated with real lemon juice. Furthermore, the locally sourced fruit juices will influence a lasting impact on the Indian agricultural eco- system, supplementing farmers’ incomes through supply chain interventions carried out by Coca-Cola India and support the government’s vision to support the local economy. Classified - Confidential .

Copy Link

Recommended publications

Sunrise Beverage 2021 Craft Soda Price Guide Office 800.875.0205
SUNRISE BEVERAGE 2021 CRAFT SODA PRICE GUIDE OFFICE 800.875.0205 Donnie Shinn Sales Mgr 704.310.1510 Ed Saul Mgr 336.596.5846 BUY 20 CASES GET $1 OFF PER CASE Email to:[email protected] SODA PRICE QUANTITY Boylan Root Beer 24.95 Boylan Diet Root Beer 24.95 Boylan Black Cherry 24.95 Boylan Diet Black Cherry 24.95 Boylan Ginger Ale 24.95 Boylan Diet Ginger Ale 24.95 Boylan Creme 24.95 Boylan Diet Creme 24.95 Boylan Birch 24.95 Boylan Creamy Red Birch 24.95 Boylan Cola 24.95 Boylan Diet Cola 24.95 Boylan Orange 24.95 Boylan Grape 24.95 Boylan Sparkling Lemonade 24.95 Boylan Shirley Temple 24.95 Boylan Original Seltzer 24.95 Boylan Raspberry Seltzer 24.95 Boylan Lime Seltzer 24.95 Boylan Lemon Seltzer 24.95 Boylan Heritage Tonic 10oz 29.95 Uncle Scott’s Root Beer 28.95 Virgil’s Root Beer 26.95 Virgil’s Black Cherry 26.95 Virgil’s Vanilla Cream 26.95 Virgil’s Orange 26.95 Flying Cauldron Butterscotch Beer 26.95 Bavarian Nutmeg Root Beer 16.9oz 39.95 Reed’s Original Ginger Brew 26.95 Reed’s Extra Ginger Brew 26.95 Reed’s Zero Extra Ginger Brew 26.95 Reed’s Strongest Ginger Brew 26.95 Virgil’s Zero Root Beer Cans 17.25 Virgil’s Zero Black Cherry Cans 17.25 Virgil’s Zero Vanilla Cream Cans 17.25 Virgil’s Zero Cola Cans 17.25 Reed’s Extra Cans 26.95 Reed’s Zero Extra Cans 26.95 Reed’s Real Ginger Ale Cans 16.95 Reed’s Zero Ginger Ale Cans 16.95 Maine Root Mexican Cola 28.95 Maine Root Lemon Lime 28.95 Maine Root Root Beer 28.95 Maine Root Sarsaparilla 28.95 Maine Root Mandarin Orange 28.95 Maine Root Spicy Ginger Beer 28.95 Maine Root Blueberry 28.95 Maine Root Lemonade 12ct 19.95 Blenheim Regular Ginger Ale 28.95 Blenheim Hot Ginger Ale 28.95 Blenheim Diet Ginger Ale 28.95 Cock & Bull Ginger Beer 24.95 Cock & Bull Apple Ginger Beer 24.95 Double Cola 24.95 Sunkist Orange 24.95 Vernor’s Ginger Ale 24.95 Red Rock Ginger Ale 24.95 Cheerwine 24.95 Diet Cheerwine 24.95 Sundrop 24.95 RC Cola 24.95 Nehi Grape 24.95 Nehi Orange 24.95 Nehi Peach 24.95 A&W Root Beer 24.95 Dr.
[Show full text]
NUTRITIONAL GUIDE January 2020
NUTRITIONAL GUIDE January 2020 Nutritional and Calorie Guide Hot Food Items Bakery Items Fountain and Frozen Beverages Coffee Drinks The nutritional information is derived from a computer analysis of recipes with the assistance of an ESHA Research Nutrition Labeling and Formulation Software (Genesis R&D 9.11.0 Version), and standard supplier product formulations. The rounding of figures is based on the US Food and Drug Administration NLEA Guidelines. Variations within the nutritional values may occur due to the use of regional suppliers, manufacturing tolerances, minor differences in preparation techniques at the store level, recipe revisions, periodic product formulation changes and other factors. 3 11/01/2019 Table of Contents Hot Food Items 5 Bakery Items 14 Fountain & Frozen Beverages 22 Coffee Drinks 83 The nutritional information is derived from a computer analysis of recipes with the assistance of an ESHA Research Nutrition Labeling and Formulation Software (Genesis R&D 9.11.0 Version), and standard supplier product formulations. The rounding of figures is based on the US Food and Drug Administration NLEA Guidelines. Variations within the nutritional values may occur due to the use of regional suppliers, manufacturing tolerances, minor differences in preparation techniques at the store level, recipe revisions, periodic product formulation changes and other factors. 4 11/01/2019 NachoTaco Cheese Sauce Queso Blanco Cheese Sauce Ghels Chili Sauce 09/24/2019 09/24/2019 09/24/2019 Taco Cheese Sauce Queso Blanco Cheese Sauce Gehls Chili
[Show full text]
Coca Cola out of South Africa, but Is It the Real Thing?
Number Three The newsletter of Washington's STATE-WIDE ANTI-APARTHEID NETWORK COCA COLA OUT OF SOUTH AFRICA, BUT IS IT THE REAL THING? Inside this issue of SWAAN Call: The latest on the Coca-Cola campaign (page two) Congress passes historic sanctions bill (page 11) National day of protest on 10 October (page 3) PLUS: Regional updates, October/November Freedom Calendar, and more . .. Products of DOES APARTHEID The Coca-Cola Company Coca-Cola (classic, diet, cherry, etc.) GO BETTER WITH TAB Sprite Mello Yello Fresca Mr. PIBB Hi-C soft drinks Fanta Five-Alive COKE? Minute Maid Ju~ces Ramblin' root beer Bright and Early beverages Maryland Club coffee The Coca-Cola Company controls 90 percent Butter- Nut coffee of t he soft drink market in South Africa, Belmont Springs distilled water and is the third largest employer there, with 5,000 employees. Columbia Pictures Tri-Star Pictures (partial ownership) The company announced on 17 September that Embassy Television it c.Jould "disinvest" by selling its hold RCA/Columbia Pictures Home Video ings to black South African businessmen, Walter Reade theatres so the public was confused that the Georgia Coalition for Divestment did not *********************************** cancel plans to launch a nationwide Coke What the Coca-Cola Company has to say: Divestment Campaign on 10 October. WHY? The goal is to pressure Coca-Cola into "We have committed $10 million to the leading corporate withdrawal from South Equal Opportunity Funds, independent Sou~h Africa. This has not happened. African foundations which we are confident will play a major role in the shaping of "For one thing," according to the Wall post-apartheid South Africa.
[Show full text]
List of Participants Liste Des Participants
LIST OF PARTICIPANTS LISTE DES PARTICIPANTS 142nd IPU Assembly and Related Meetings (virtual) 24 to 27 May 2021 - 2 - Mr./M. Duarte Pacheco President of the Inter-Parliamentary Union Président de l'Union interparlementaire Mr./M. Martin Chungong Secretary General of the Inter-Parliamentary Union Secrétaire général de l'Union interparlementaire - 3 - I. MEMBERS - MEMBRES AFGHANISTAN RAHMANI, Mir Rahman (Mr.) Speaker of the House of the People Leader of the delegation EZEDYAR, Mohammad Alam (Mr.) Deputy Speaker of the House of Elders KAROKHAIL, Shinkai (Ms.) Member of the House of the People ATTIQ, Ramin (Mr.) Member of the House of the People REZAIE, Shahgul (Ms.) Member of the House of the People ISHCHY, Baktash (Mr.) Member of the House of the People BALOOCH, Mohammad Nadir (Mr.) Member of the House of Elders HASHIMI, S. Safiullah (Mr.) Member of the House of Elders ARYUBI, Abdul Qader (Mr.) Secretary General, House of the People Member of the ASGP NASARY, Abdul Muqtader (Mr.) Secretary General, House of Elders Member of the ASGP HASSAS, Pamir (Mr.) Acting Director of Relations to IPU Secretary to the delegation ALGERIA - ALGERIE GOUDJIL, Salah (M.) Président du Conseil de la Nation Président du Groupe, Chef de la délégation BOUZEKRI, Hamid (M.) Vice-Président du Conseil de la Nation (RND) BENBADIS, Fawzia (Mme) Membre du Conseil de la Nation Comité sur les questions relatives au Moyen-Orient KHARCHI, Ahmed (M.) Membre du Conseil de la Nation (FLN) DADA, Mohamed Drissi (M.) Secrétaire Général, Conseil de la Nation Secrétaire général
[Show full text]
Odo/Ota Local Government Secretariat, Sango - Agric
S/NO PLACEMENT DEPARTMENT ADO - ODO/OTA LOCAL GOVERNMENT SECRETARIAT, SANGO - AGRIC. & BIO. ENGINEERING 1 OTA, OGUN STATE AGEGE LOCAL GOVERNMENT, BALOGUN STREET, MATERNITY, AGRIC. & BIO. ENGINEERING 2 SANGO, AGEGE, LAGOS STATE AHMAD AL-IMAM NIG. LTD., NO 27, ZULU GAMBARI RD., ILORIN AGRIC. & BIO. ENGINEERING 3 4 AKTEM TECHNOLOGY, ILORIN, KWARA STATE AGRIC. & BIO. ENGINEERING 5 ALLAMIT NIG. LTD., IBADAN, OYO STATE AGRIC. & BIO. ENGINEERING 6 AMOULA VENTURES LTD., IKEJA, LAGOS STATE AGRIC. & BIO. ENGINEERING CALVERTON HELICOPTERS, 2, PRINCE KAYODE, AKINGBADE MECHANICAL ENGINEERING 7 CLOSE, VICTORIA ISLAND, LAGOS STATE CHI-FARM LTD., KM 20, IBADAN/LAGOS EXPRESSWAY, AJANLA, AGRIC. & BIO. ENGINEERING 8 IBADAN, OYO STATE CHINA CIVIL ENGINEERING CONSTRUCTION CORPORATION (CCECC), KM 3, ABEOKUTA/LAGOS EXPRESSWAY, OLOMO - ORE, AGRIC. & BIO. ENGINEERING 9 OGUN STATE COCOA RESEARCH INSTITUTE OF NIGERIA (CRIN), KM 14, IJEBU AGRIC. & BIO. ENGINEERING 10 ODE ROAD, IDI - AYANRE, IBADAN, OYO STATE COKER AGUDA LOCAL COUNCIL, 19/29, THOMAS ANIMASAUN AGRIC. & BIO. ENGINEERING 11 STREET, AGUDA, SURULERE, LAGOS STATE CYBERSPACE NETWORK LTD.,33 SAKA TIINUBU STREET. AGRIC. & BIO. ENGINEERING 12 VICTORIA ISLAND, LAGOS STATE DE KOOLAR NIGERIA LTD.,PLOT 14, HAKEEM BALOGUN STREET, AGRIC. & BIO. ENGINEERING OPP. TECHNICAL COLLEGE, AGIDINGBI, IKEJA, LAGOS STATE 13 DEPARTMENT OF PETROLEUM RESOURCES, 11, NUPE ROAD, OFF AGRIC. & BIO. ENGINEERING 14 AHMAN PATEGI ROAD, G.R.A, ILORIN, KWARA STATE DOLIGERIA BIOSYSTEMS NIGERIA LTD, 1, AFFAN COMPLEX, 1, AGRIC. & BIO. ENGINEERING 15 OLD JEBBA ROAD, ILORIN, KWARA STATE Page 1 SIWES PLACEMENT COMPANIES & ADDRESSES.xlsx S/NO PLACEMENT DEPARTMENT ESFOOS STEEL CONSTRUCTION COMPANY, OPP. SDP, OLD IFE AGRIC. & BIO. ENGINEERING 16 ROAD, AKINFENWA, EGBEDA, IBADAN, OYO STATE 17 FABIS FARMS NIGERIA LTD., ILORIN, KWARA STATE AGRIC.
[Show full text]
Chapter I: Introduction
CHAPTER I: INTRODUCTION The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most-valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through one of the world’s largest beverage distribution system, consumers in more than 200 countries enjoy The Coca-Cola Company’s beverages at a rate exceeding 1.6 billion servings each day. Coca-Cola in India is the country’s leading beverage Company with an unmatched portfolio of beverages. The Company manufactures and markets leading beverage brands like Coca- Cola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea coffee, Nestea and Fanta Fun Taste. One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1 million retailers and our business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top buyers of mango pulp. The Coca-Cola System in India business also positively impacts industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods Manufacturers, Banking etc. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition entails that the Company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community.
[Show full text]
Final Performance Evaluation of the Fararano Development Food Security Activity in Madagascar
Final Performance Evaluation of the Fararano Development Food Security Activity in Madagascar March 2020 |Volume II – Annexes J, K, L IMPEL | Implementer-Led Evaluation & Learning Associate Award ABOUT IMPEL The Implementer-Led Evaluation & Learning Associate Award works to improve the design and implementation of Food for Peace (FFP)-funded development food security activities (DFSAs) through implementer-led evaluations and knowledge sharing. Funded by the USAID Office of Food for Peace (FFP), the Implementer-Led Evaluation & Learning Associate Award will gather information and knowledge in order to measure performance of DFSAs, strengthen accountability, and improve guidance and policy. This information will help the food security community of practice and USAID to design projects and modify existing projects in ways that bolster performance, efficiency and effectiveness. The Implementer-Led Evaluation & Learning Associate Award is a two-year activity (2019-2021) implemented by Save the Children (lead), TANGO International, and Tulane University in Haiti, the Democratic Republic of Congo, Madagascar, Malawi, Nepal, and Zimbabwe. RECOMMENDED CITATION IMPEL. (2020). Final Performance Evaluation of the Fararano Development Food Security Activity in Madagascar (Vol. 2). Washington, DC: The Implementer-Led Evaluation & Learning Associate Award PHOTO CREDITS Three-year-old child, at home in Mangily village (Toliara II District), after recovering from moderate acute malnutrition thanks to support from the Fararano Project. Photo by Heidi Yanulis for CRS. DISCLAIMER This report is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of the Implementer-Led Evaluation & Learning (IMPEL) award and do not necessarily reflect the views of USAID or the United States Government.
[Show full text]
CASE 1 3Coke and Pepsi Learn to Compete in India
CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD had to resort to using a costly imported substitute, estergum, or they had to fi nance their own R&D in order to fi nd a substitute In 2007, the President and CEO of Coca-Cola asserted that Coke ingredient. Many failed and quickly withdrew from the industry. has had a rather rough run in India; but now it seems to be getting Competing with the segment of carbonated soft drinks is an- its positioning right. Similarly, PepsiCo’s Asia chief asserted that other beverage segment composed of noncarbonated fruit drinks. India is the beverage battlefi eld for this decade and beyond. These are a growth industry because Indian consumers perceive Even though the government had opened its doors wide to for- fruit drinks to be natural, healthy, and tasty. The leading brand has eign companies, the experience of the world’s two giant soft drinks traditionally been Parle’s Frooti, a mango-fl avored drink, which companies in India during the 1990s and the beginning of the new was also exported to franchisees in the United States, Britain, Por- millennium was not a happy one. Both companies experienced a tugal, Spain, and Mauritius. range of unexpected problems and diffi cult situations that led them to recognize that competing in India requires special knowledge, skills, and local expertise. In many ways, Coke and Pepsi manag- OPENING INDIAN MARKET ers had to learn the hard way that “what works here” does not In 1991, India experienced an economic crisis of exceptional se- always “work there.” “The environment in India is challenging, but verity, triggered by the rise in imported oil prices following the we’re learning how to crack it,” says an industry leader.
[Show full text]
This Opinion Is a Precedent of the TTAB the Coca-Cola Company V
This Opinion Is a Precedent of the TTAB Mailed: June 28, 2021 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board _____ The Coca-Cola Company v. Meenaxi Enterprise, Inc. _____ Cancellation Nos. 92063353 & 92064398 Holly Hawkins Saporito, Lauren R. Timmons, and Marcos Alvarez of Alston & Bird LLP for The Coca-Cola Company. John M. Rannells of Baker and Rannells, PA for Meenaxi Enterprise, Inc. _____ Before Taylor, Lynch, and Larkin Administrative Trademark Judges. Opinion by Lynch, Administrative Trademark Judge: I. Background Petitioner The Coca-Cola Company seeks to cancel the following two registrations owned by Respondent Meenaxi Enterprise, Inc.:1 1 These cancellation proceedings began as a single proceeding involving two registrations. The Board subsequently granted the parties’ motion to divide, resulting in two separate proceedings. 12 TTABVUE. However, the Board later noted that the parties filed “nearly Cancellation Nos. 92063353 & 92064398 THUMS UP in standard characters2 for: Colas; Concentrates, syrups or powders used in the preparation of soft drinks; Soft drinks, namely, sodas in International Class 32. LIMCA in standard characters3 for: Concentrates, syrups or powders used in the preparation of soft drinks; Soft drinks, namely, sodas in International Class 32. While the Petition to Cancel included numerous grounds for cancellation, the only one Petitioner pursued at trial is that Respondent has misrepresented the source of the goods on which the marks are used, under Trademark Act Section 14(3), 15 U.S.C. § 1064(3).4 The other pleaded claims that Petitioner did not address in its briefing are waived. Joel Gott Wines LLC v.
[Show full text]
Alphabetically List of Empanelled Suppliers for Supplying PAD Items to IRCTC
Updated on 18.05.2021 Alphabetically List of Empanelled Suppliers for Supplying PAD Items to IRCTC Categories of Empanelment (PAD) Category A Special: The suppliers empanelled in this Category are eligible for supplying items in Premium Trains such as Rajdhani, Shatabdi, Duranto, Vande Bharat, Gatimaan, Tejas, and other Mail/Express trains including all static units of IRCTC. Category A: The suppliers empanelled in this Category are eligible for supplying to all Mail Express trains and static units of IRCTC. Category B: The suppliers empanelled in this Category are eligible to supply their shortlisted brand only in static units of IRCTC (not eligible to supply in any type of trains). 1.Aerated Drinks Category-A Special Sl. No. Item / Suppliers Brands Registered Empanelled for upto specific Zones/Rly 1 Hindustan Coca Cola Coke, Coca-Cola, Diet Coke, Fanta, Sprite, Thumsup, Sep-21 PAN INDIA Beverages Pvt Ltd., Gurgaon Limca 2 Pepsico India Holdings Pvt. Pepsi, Mirinda, 7UP, Mountain Dew, Dukes, Lehar, Sep-21 PAN INDIA Ltd. Gurgaon Everess, Teem Category -A 1 Bengal Beverages Pvt. Ltd. Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Sep-21 PAN INDIA Sprite Zero, Thums Up, Limca 2 Daily Fresh Fruit India (P) Dailee Sep-21 PAN INDIA Ltd 3 Diamond Beverages (P) Ltd Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Sep-21 PAN INDIA Sprite Zero, Thums Up, Limca 4 Kandhari Beverages (P) Ltd Coca-Cola, Diet Coke, Coca-Cola Zero,Fanta, Sprite, Sep-21 PAN INDIA Sprite Zero, Thums Up, Limca Category-B (Static Units Only) 1 Goldwin Healthcare (P) Ltd Golden Jeera Sep-21 PAN INDIA 2 Hajoori & Sons Sosyo Sep-21 PAN INDIA Page 1 of 18 3 Jayanti Cold Storage, Alwar Jayanti Sep-21 PAN INDIA 4 Pinch Bottling Co., Jalgaon Mecca, Pinch Sep-21 PAN INDIA (NSIC) 2.Biscuits Category-A Special Sl.No.
[Show full text]
Values of Coca Cola
CONTENTS CHAPTER-1 ……………………………………………2- 07 • Objective of study • Scope of study • Executive Summery CHAPTER- 2……………………………………………8- 42 • Introduction • Industry Scenario & Company Profile • Product Profile CHAPTER-3…………………………………………...43- 78 • Research methodology & Sample design • Factor analysis • Data Analysis CHAPTER- 4…………………………………………..72- 82 • Findings • Suggestions & Recommendations CHAPTE R- 5…………………………………………..83 -84 • Limitation of the study CHAPTER- 6…………………………………………..85- 92 • Conclusion • Annexure • Bibliography [1] CHAPTER-1 OBJECTIVE OF THE STUDY [2] OBJECTIVES OF THE STUDY The survey was conducted at Mula Ali region in Hyderabad keeping following objectives in view: ➢ The survey was done to know the current status of activation element of coca cola in the outlets. ➢ To know the effect of the activation elements of coca cola in market. ➢ To increase incidence through effective utilization of activation elements of coca cola in the outlets. ➢ To ensure the visibility of coca cola products in the outlets. ➢ To find out the present status of Coca-Cola brands in the retail outlets. [3] SCOPE OF THE STUDY [4] SCOPE OF THE STUDY This study has been done at Maula-Ali region in Hyderabad only. During the study I went through different aspects. The study would be only a drop in the ocean that can help to understand the current status of activation elements of Coca-Cola in retail outlet. The study can be conduct on the national basis also with large sample size & sufficient time by taking feedback of many retailers which sell Coke products. There are some important aspects of this study which are as follow— ➢ This study will help to the company to know about their new concepts position in the market.
[Show full text]
A Comparative Study on Orange Flavoured Soft Drinks with Special Reference to Mirinda, Fanta and Torino in Ramanathapuram District
Vol. 3 No. 2 October 2015 ISSN: 2321 – 4643 3 A COMPARATIVE STUDY ON ORANGE FLAVOURED SOFT DRINKS WITH SPECIAL REFERENCE TO MIRINDA, FANTA AND TORINO IN RAMANATHAPURAM DISTRICT M.Abbas Malik Associate Professor & Head, Department of Management Studies, Mohamed Sathak Engineering College, Kilakarai – 623 806 Abstract Soft drinks market in India has been grown in size with the entry of the Multi National Corporations. At present soft drink market is one of the most competitive markets in India which spends crores of rupees in advertisement and other promotionary activities. A bottle drink consumers have a wide range of brands at their disposal. It is difficult for a consumer to stick on to a particular brand of flavour unless the consumer satisfaction level is very high. Orange flavoured soft drink is one of the popular segments in soft drink. In India Mirinda and Fanta are the major orange flavoured soft drinks. But in this area under study (Ramanathapuram District) Torino is a local brand is having very good presence and influences. So, researcher wanted to know their present market share of Mirinda, Fanta and Torino. The objectives of the Study are: 1. To estimate the market share of major orange flavoured soft drink brands under the area of study. 2. To study the Socio-economic profile by using orange flavoured drinks. 3. To find the most preferred orange flavour soft drink in the market. 4. To determine the reason for preferring a particular brand of orange flavoured soft drink. 5. To make suggestions based on the findings of the study.
[Show full text]