CONTENTS 1. Acknowledgement 55 2. Preface 66 3. Introduction 77 (a) History of Coca-Cola (b) Around the world (c) Various brands of Coca-Cola Company (d) Products and packaging MYTHS and RUMORS (e) Mission Coca Cola India (f) Faboulas facts about Coca-Cola (g) Slogan (h) Going Global Coca-Cola dominated, 4. A Brief profile of Flavoured & Pack. 53 5. Objective 57 6. Research Methodology 58 (a) Method of marking research (b) Research decision (c) Method of data collection (d) Sampling plan 7. Limitations 68 8. Analysis & Design 69 9. Finding 83 10. Conclusion 84 11. Bibliography 91 11 PREFACE The present is an era of cut throat competition after liberalization policy of Indian Govt. plethora of MNC enters in India. As a result today every business hold a view of of globalization. The new products are launching and the old and absolute product are being obliterating from the market every second. There is no monopoly played by an enterprise in every one. There is an existence of rival enterprise the rivals are strong enough to vanguisth each other sort of dard erstine struggle has taken its break though in the corporate and business world. The same is befalling between Coca-Cola and Pepsi. Some times one Coca Cola over powered the Pepsi and some time vice versa has taken place regarding the market share and scaled volume though the rivalry contrive rood the year but it is at zenith in summer. 22 INTRODUCTION HISTORY OF COCA-COLA BBIRTH OF A REFRESHING IIDEA John Stryth pemberton first introduced the refreshing coke taste of Coca cola in Atlanta Georgia. It way may of 1886 when the pharmacist concocted a caramel colored syrup in a three legged brass kettle in this backyard. The first “distribute” the new product by carrying Coca Cola in a Jud down the sstrect to Jacobs Pharmacy for five cenls consumers could enjoy & glass of Coca Cola at the soda function whether we design or accident carbonated water way termed with new syrup, producing a drink, that was proclaimed Delicious and refreshing. Dr. pemberton‘s partner and bookkeeper frank M. Robinson, Suggested the name and penned Coca Cola in unique following script that is famous worldwide today. Mr. Robinsan thought ―the two C‘s would look well in advertising. By 1886, sales of Coca Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kgs .red has been a distinctive color associated with the No.1 soft drink brand ever since. For this effort, Dr. Pemberton grossed $50 and spent $73.96 on advertising. In 1891, Atlanta entrepreneur. As g. candler had acquired complete owner ship of the Coca cola business within for his merchandising flair helped expand consumption of Coca cola to every state and territory. In 1919, the coca cola way sold to a group investors for $25million, Robert W.Woodrup become president of the Coca cola Company in 1923, and his more than six decades of leadership took the business to unrivaled height of commercial success making coca Cola in institution the world over. 33 COCA-COLA FIRST BOTTLED Coca Cola began as a ferntevin product but candy merchant jusepth A. Biedentrnn of Mississippi was looking for a way to serve this resrashing beverage at picnics. Tiebegan offering bottled Coca – –Cola, using syrup shipped from Atlanta, during an especially, busy summer in 1894. In 1899, large scale bottling become possible when as concluder granted exclusive bottling rights to Joseph B. whiter head and Benjamin F. Thomas of Chattanooga, Jenacessec. The contract market the beginning of the Coca cola Company‘s unique intendment bottling system that remains the formdation of the company soft drink operations. Back then, sods a bottle were all very similar and Coca-Cola has many imitators, which consumers would be unable to identify until they took a sip. The answer way to create a distinct bottle for Coca Cola. As a result the genuine Coca Cola bottle with the contour shape now known the world way developed in 1915 by the red Glass Company. THE BOTTLING SYSTEM The day Coca Cola reach consumers and customer around the world through a vast distribution network made up of local bottling companies. These bottlers are located around the world, and most are independent business. Using concentrates and beverages bases produced by the Coca Cola company, our bottling partners package and market products, distribute them to more than & million customer and more than 2 million vending machines around the world. The Coca Cola Company is committed to assisting its bottlers with the function of an efficient bottling operation. Quality contract, ministered constantly by the company is necessary to produce high quality soft drinks. 44 TRADE MARKS. A trademark or trade mark or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. Our trademarks are our most valuable assets. The trademark ―Coca-Cola‖ was registered with the U.S. patent and trademark office in 1893, followed by ―Coke‖ in 1945 the unique contour bottle, familiar to consumers every when, way granted registration is a trademark by the U.S. patent and trademark office in 1977, in honor a warded to few other packages. In 1982, the Coca Cola company introduced diet Coke is U.S. consumer marking the first extension of me company‘s most precious trademark to another produc t later years saw the introduction DP additional products bearing the Coca Cola name which now emcon passes a powerful line of six Coal products. Today, the world‘s favorite soft drink Coca Cola the world best known and most admired trademark; recognized by more than 90 percent of the world population. PRODUCT ADVANCEMENT In 1985, a new Cola emerged from laboratory research. Through internal evaluation and thousand by blind taste tests, consumer said they preferred it over both Coca Cola and its primary competition. As a result. In April 1985, the company proudly introduced the new taster of coke the first change in the secrete formula since my product way created in 1886. The launch of Coke with the new taste took place in the United State and Canada. 5 Consumer respected with an unprecedented and new famous out pouring of loyalty and offering for me original formula of Coca-cola returned & Coca-Cola classic. In 1986, Coca-Cola classic became and still remains, the nations top- selling soft drink. AROUND THE WORLD Although Coca-Cola® was first created in the United States; it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, we produce more than 300 brands in over 200 countries. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere OUR PARTNERS The Coca-Cola Company works with a wide variety of organizations to support health, fitness and good nutrition. Visit these sites for more information about positions, programs and activities. The Coalition for a Healthy and Active America (CHAA) CHAA was formed in 2003 by concerned organizations and national leaders to educate parents, children, schools, and communities about the critical roles physical activity and nutrition education play in reversing the alarming trends of childhood obesity. As a non-profit national grassroots coalition, CHAA is a vigorous advocate for developing healthy and active lifestyles for America's youth. CHAA is committed to working with schools to rededicate time for physical fitness; giving parents the freedom to help their children make their own nutritional choices; building school-business model relationships that benefit our families by supporting healthy and active lifestyles; and finding solutions to childhood obesity that are both responsible and realistic 6 American Council for Fitness and Nutrition The American Council for Fitness and Nutrition (ACFN) is a group of food, beverage and consumer products companies, not-for-profit organizations and trade associations working together to improve the health of all Americans, particularly youth, by encouraging a healthy balance between fitness and nutrition. The cornerstone of all ACFN initiatives is the idea that lasting solutions to the nation's obesity problem must be based on sound science and behavioural research. Such policies are likely to help parents and their children develop eating and exercise habits that lead to a healthier life. Grocery Manufacturers of America the Grocery Manufacturers of America (GMA) represents the food, beverage and consumer products industry on key issues that affect the ability of brand manufacturers to market their products profitably and deliver superior value to the consumer. International Food Information Council (IFIC) Foundation the IFIC Foundation is a public education foundation disseminating sound, science- based information on food safety, nutrition and health. International Life Sciences Institute Founded in 1978, the International Life Sciences Institute (ILSI) is a nonprofit, worldwide foundation that seeks to improve the well-being of the general public through the pursuit of balanced science. Its goal is to further the understanding of scientific issues relating to nutrition, food safety, toxicology, risk assessment, and the environment by bringing together scientists from academia, government, and industry. Kidnetic.com Kidnetic.com is a fun, interactive Web site that emphasizes healthy living achieved through a balance of physical activity and responsible eating habits. The Web site gives young people and their parents the tools and ideas to help change habits and plant the seeds for healthier families tomorrow.