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CONTENTS

1. Acknowledgement 55 2. Preface 66 3. Introduction 77 (a) History of Coca- (b) Around the world (c) Various brands of Coca-Cola Company (d) Products and packaging MYTHS and RUMORS (e) Mission Coca Cola (f) Faboulas facts about Coca-Cola (g) Slogan (h) Going Global Coca-Cola dominated,

4. A Brief profile of Flavoured & Pack. 53 5. Objective 57 6. Research Methodology 58 (a) Method of marking research (b) Research decision (c) Method of data collection (d) Sampling plan 7. Limitations 68 8. Analysis & Design 69 9. Finding 83 10. Conclusion 84 11. Bibliography 91

11 PREFACE

The present is an era of cut throat competition after liberalization policy of Indian Govt. plethora of MNC enters in India. As a result today every business hold a view of of globalization.

The new products are launching and the old and absolute product are being obliterating from the market every second.

There is no monopoly played by an enterprise in every one.

There is an existence of rival enterprise the rivals are strong enough to vanguisth each other sort of dard erstine struggle has taken its break though in the corporate and business world.

The same is befalling between Coca-Cola and . Some times one Coca Cola over powered the Pepsi and some time vice versa has taken place regarding the market share and scaled volume though the rivalry contrive rood the year but it is at zenith in summer.

22 INTRODUCTION

HISTORY OF COCA-COLA

BBIRTH OF A REFRESHING IIDEA John Stryth pemberton first introduced the refreshing coke taste of Coca cola in Atlanta . It way may of 1886 when the pharmacist concocted a caramel colored syrup in a three legged brass kettle in this backyard. The first “distribute” the new product by carrying Coca Cola in a Jud down the sstrect to Jacobs Pharmacy for five cenls consumers could enjoy & glass of Coca Cola at the soda function whether we design or accident way termed with new syrup, producing a drink, that was proclaimed Delicious and refreshing.

Dr. pemberton‘s partner and bookkeeper frank M. Robinson, Suggested the name and penned Coca Cola in unique following script that is famous worldwide today. Mr. Robinsan thought ―the two C‘s would look well in advertising.

By 1886, sales of Coca Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kgs .red has been a distinctive color associated with the No.1 brand ever since. For this effort, Dr. Pemberton grossed $50 and spent $73.96 on advertising.

In 1891, Atlanta entrepreneur. As g. candler had acquired complete owner ship of the Coca cola business within for his merchandising flair helped expand consumption of Coca cola to every state and territory. In 1919, the coca cola way sold to a group investors for $25million, Robert W.Woodrup become president of the Coca cola Company in 1923, and his more than six decades of leadership took the business to unrivaled height of commercial success making coca Cola in institution the world over.

33 COCA-COLA FIRST BOTTLED Coca Cola began as a ferntevin product but candy merchant jusepth A. Biedentrnn of Mississippi was looking for a way to serve this resrashing beverage at picnics. Tiebegan offering bottled Coca – –Cola, using syrup shipped from Atlanta, during an especially, busy summer in 1894.

In 1899, large scale bottling become possible when as concluder granted exclusive bottling rights to Joseph B. whiter head and Benjamin F. Thomas of Chattanooga, Jenacessec. The contract market the beginning of the Coca cola Company‘s unique intendment bottling system that remains the formdation of the company soft drink operations.

Back then, sods a bottle were all very similar and Coca-Cola has many imitators, which consumers would be unable to identify until they took a sip.

The answer way to create a distinct bottle for Coca Cola. As a result the genuine Coca Cola bottle with the contour shape now known the world way developed in 1915 by the red Glass Company.

THE BOTTLING SYSTEM The day Coca Cola reach consumers and customer around the world through a vast distribution network made up of local bottling companies. These bottlers are located around the world, and most are independent business. Using concentrates and beverages bases produced by the Coca Cola company, our bottling partners package and market products, distribute them to more than & million customer and more than 2 million vending machines around the world.

The Coca Cola Company is committed to assisting its bottlers with the function of an efficient bottling operation. Quality contract, ministered constantly by the company is necessary to produce high quality soft drinks.

44 TRADE MARKS.

A trademark or trade mark or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.

Our trademarks are our most valuable assets. The trademark ―Coca-Cola‖ was registered with the U.S. patent and trademark office in 1893, followed by ―Coke‖ in 1945 the unique contour bottle, familiar to consumers every when, way granted registration is a trademark by the U.S. patent and trademark office in 1977, in honor a warded to few other packages. In 1982, the Coca Cola company introduced is U.S. consumer marking the first extension of me company‘s most precious trademark to another produc t later years saw the introduction DP additional products bearing the Coca Cola name which now emcon passes a powerful line of six Coal products.

Today, the world‘s favorite soft drink Coca Cola the world best known and most admired trademark; recognized by more than 90 percent of the world population.

PRODUCT ADVANCEMENT In 1985, a new Cola emerged from laboratory research. Through internal evaluation and thousand by blind taste tests, consumer said they preferred it over both Coca Cola and its primary competition. As a result. In April 1985, the company proudly introduced the new taster of coke the first change in the secrete formula since my product way created in 1886.

The launch of Coke with the new taste took place in the United State and .

5 Consumer respected with an unprecedented and new famous out pouring of loyalty and offering for me original formula of Coca-cola returned & Coca-Cola classic. In 1986, Coca-Cola classic became and still remains, the nations top- selling soft drink.

AROUND THE WORLD

Although Coca-Cola® was first created in the ; it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, we produce more than 300 brands in over 200 countries. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere

OUR PARTNERS

The Coca-Cola Company works with a wide variety of organizations to support health, fitness and good nutrition. Visit these sites for more information about positions, programs and activities.

The Coalition for a Healthy and Active America (CHAA) CHAA was formed in 2003 by concerned organizations and national leaders to educate parents, children, schools, and communities about the critical roles physical activity and nutrition education play in reversing the alarming trends of childhood obesity. As a non-profit national grassroots coalition, CHAA is a vigorous advocate for developing healthy and active lifestyles for America's youth.

CHAA is committed to working with schools to rededicate time for physical fitness; giving parents the freedom to help their children make their own nutritional choices; building school-business model relationships that benefit our families by supporting healthy and active lifestyles; and finding solutions to childhood obesity that are both responsible and realistic

6 American Council for Fitness and Nutrition The American Council for Fitness and Nutrition (ACFN) is a group of food, beverage and consumer products companies, not-for-profit organizations and trade associations working together to improve the health of all Americans, particularly youth, by encouraging a healthy balance between fitness and nutrition. The cornerstone of all ACFN initiatives is the idea that lasting solutions to the nation's obesity problem must be based on sound science and behavioural research. Such policies are likely to help parents and their children develop eating and exercise habits that lead to a healthier life.

Grocery Manufacturers of America the Grocery Manufacturers of America (GMA) represents the food, beverage and consumer products industry on key issues that affect the ability of brand manufacturers to market their products profitably and deliver superior value to the consumer.

International Food Information Council (IFIC) Foundation the IFIC Foundation is a public education foundation disseminating sound, science- based information on food safety, nutrition and health.

International Life Sciences Institute Founded in 1978, the International Life Sciences Institute (ILSI) is a nonprofit, worldwide foundation that seeks to improve the well-being of the general public through the pursuit of balanced science. Its goal is to further the understanding of scientific issues relating to nutrition, food safety, toxicology, risk assessment, and the environment by bringing together scientists from academia, government, and industry.

Kidnetic.com Kidnetic.com is a fun, interactive Web site that emphasizes healthy living achieved through a balance of physical activity and responsible eating habits. The Web site gives young people and their parents the tools and ideas to help change habits and plant the seeds for healthier families tomorrow.

7 D Dannon * Water Punch DESCA Diet Andina diet A&W * diet Almdudler Nectar/Andina diet Barq's Nectarlt dietCoke/Coca- diet Canada Dry * diet Charrua diet Cherry Coke Cola light Diet Coke/Coca- diet * diet * diet Cola light with lemon diet diet Kia Ora * diet diet diet Soft diet diet diet Mr Pibb Drink diet diet Cool Nestea/Nestea diet * diet * Light diet /Sprite diet * diet Tai diet Vanilla Coke Light Disney Hundred Disney Extreme Dorna Dr Pepper * Acre Wood Coolers Drim E Eight O‘clock Eight O‘clock Litro Eight O‘clock Emblem Fountain Pack Eva Evian *

10 F Fanta Finley Five Alive Fontana Fraser & Neave Freezits Freskyta Frestea Frisco Frugos Fruit Labo Fruit Tree Fruitia Fruitopia Tea Fruktime Frutina Frutonic Funchum G Georgia Georgia Club Georgia Gold * Gira Grand Blue Guarana Jesus H H2OK Hanul Yeon Cha Hawai Hi Spot * Hi-C Horizon Huang I Ice Cold Mix Ice Dew Ice Mountain Inca Kola Itu Izvorul Alb J Jaz Cola Jet Tonic Jinmeile Jolly Joy Jurassic Well

11 K Kapo Super Kapo Axion Kapo Kia Ora * Power Kilimanjaro Kin Kin Light KMX Kochakaden Koumi Soukai Krest Kuat Kuat Light Kuli L Leafs Lift Lilt Limonade Linnuse Love Body M Mad River Magnolia Magnolia Funchum Magnolia Zip Manzana Mia Marocha Master Chill Master Pour Mazoe Meijin Mello Mello Yello Mer Mezzo Miami Mickey Mouse Migoro-Nomigoro Milo Minaqua Minute Maid Juice Minute Maid Soft Minute Maid Mireille To Go Drink Mr Pibb N Nagomi Nalu Namthip Water Natua Nectarin Nescafe Nestea Nestea Cool Nihon Alps Mori No Nestle Nevada New Vegitabeta Mizudayori Northern Neck Nusta O Oasis * OK Old Colony * P Paani Parle Pepe Rico Pilskalna Planet Java Play Pocket Dr Poiana Negri Poms Ponkana Ponkana Litro Pop

12 HISTORY OF BOTTLING Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was Impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

1894 … A modest start for a bold idea In a candy store in Vicks burg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales

1899 … The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture.

1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned

20 businesses. Some were open only during hot-weather months when demand was high 1916 … Birth of the Contour Bottle

Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval. The Contour Bottle became one of the few packages ever granted trademark status by the U.S. Patent Office. Today, it's one of the most recognized icons in the world - even in the dark!

1920s … Bottling overtakes fountain sales As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge hit starting in 1923. A few years later, open-top metal coolers became the forerunners of automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales

1920s and '30s … International expansion

Led by Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and . By the time World War II began, Coca-Cola was being bottled in 44 countries

21 1940s … Post-war growth

During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.

1950s … Packaging innovations

For the first time, consumers had choices of Coca-Cola package size and type- the traditional 6.5 ounce Contour Bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960.

1960s … New brands introduced

Sprite®, Fanta®, Fresca® and ® joined brand Coca-Cola in the 1960s. Mr. Pibb® and Mello Yello® were added in the 1970s. The 1980s brought diet Coke® and Cherry Coke®, followed by ® and Fruitopia® in the 1990s. Today scores of other brands are offered to meet consumer preferences in local markets around the world

1970s and '80s … Consolidation to serve customers

As technology led to a global economy, retail customers of The Coca-Cola Company merged and evolved into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers

22 More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. They deserve the highest quality—every time. Our promise to deliver that quality is the most important promise we make. And it involves a worldwide, yet distinctively local, network of bottling partners, suppliers, distributors and retailers whose success is paramount to our own. Our investment in local communities in over 200 countries totals billions of dollars in jobs, facilities, and marketing, the purchase of local goods and services, and local business partnerships. Always and everywhere, we pursue continuous innovation in the products we offer, the processes we use to make them, the packages we develop and the ways we bring them to market.

WORKPLACE

The Coca-Cola system is one of the most diverse organizations on earth, with a rich mosaic of talented colleagues who bring a variety of intellectual, professional, ethnic and cultural perspectives to our enterprise. They reflect the nations, cultures and languages of the world.

30 Our policy is to foster an inclusive environment that encourages all employees to develop and perform to their fullest potential.

Our workplace must be a place where everyone's ideas and contributions are valued. Our employees deserve equal treatment under our policies governing compensation, advancement, health, safety and other aspects of workplace life. We understand that fairness in the workplace, coupled with the opportunity to develop individual capabilities, fosters our collective success.

ENVIRONMENT

Responsible stewardship of the environment is a top priority for The Coca-Cola Company. By preserving and enhancing our natural world, we brighten the future for our planet and for each other. We put this principle into practice through The Coca-Cola Environmental Management System, known as ecosystem. We operate our business as stewards of the environment, with a commitment to continually move our business toward sustainability: striving to consume fewer natural resources, and to recover and reuse resources more extensively. Our commitment to protect the environment extends throughout our organization,

31 involving officers, managers and employees at all levels. We are accountable for our actions, conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do.

COMMUNITY

Society advances on the strength of community: people sharing their ideas and resources to reach common goals. We seek to strengthen local communities worldwide through our support for education, through partnerships with other organizations and through acts of citizenship by the people of Coca-Cola.

We support education because of its power to expand opportunities for individuals and increase understanding between cultures. We partner with national and international organizations to alleviate economic disadvantage and help improve the quality of life in local communities. Together with our local bottling partners, we strengthen communities by giving with our hands and our hearts, as partners in the promise of a better life.

32 MISSION OF THE COCA-COLA COMPANY The mission of the Coca-Cola Company is to increase share-owner value over time. The company accomplished the mission by working with its business partners to deliver satisfaction and value to customers and consumers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis.

GUIDING PRINCIPLES OF COCA-COLA INDIA We will conduct ourselves and our business activities with the highest standards of honesty integrity and professionalism. We will recognize the positive contributions that we make as individuals and team members to produce our business success. We will encourage a learning environment where people can constantly grow, develop and contribute. We will strive for excellence and seek continuous improvement in everything we do. We will respect all stakeholders, including employees, partners and suppliers and instill them with a passion to deliver the highest quality goods and service. We will foster initiative and creativity by empowering individual to attain well-defined objectives.

3838 VISION OF COCA-COLA INDIA Provide exceptional strategic leadership in the Coca-Cola India System-resulting in consumer and customer preference and loyalty, through Coca-Cola‘s commitment to them, and in a highly profitable Coca-Cola Corporation branded beverages system.

MISSION OF COCA-COLA INDIA Create consumer products, services and communication customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superiors value to:

 Consumer as a superior beverage experience.

 Consumers as an opportunity to grow profit through the use of finished drinks.

 Bottlers as an opportunity to grow profits and volume.

 TCCC as trademark enhancement and positive economic value-added.

 Suppliers as an opportunity to make reasonable profits when creating real value-added in an environment of system wide teamwork, business system and continuous improvement.

 CCI Associates as superior career opportunity.

 Indian society in the form of a contribution to economic and socio development.

3939 FABOULAS FACTS ABOUT COCA-COLA

The world has changed in many ways since pharmacist; John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of one thing remains the same Coca-Cola the name and the product mean so many good things to hundred of millions of consumers around the globe. Coca-Cola products are served more than 7 05 million times long way to come after such a modest beginning.

May 1986 Pemberton concocted a caramel-colored syrup in a three-legged brass kettle in his backyard. He first ―distribute‖ the new product by carrying Coca -Cola in jug down the street to Jacobas Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed ―Delicious and Refreshing‖. Dr. Pemberton‘s partner and bookkeeper, Frank M. Robinson, suggested the name and penned, in the unique flowing script that is famous worldwide today.

1885 Sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink brand ever since. For this efforts, Dr. Pemberton grossed #59 and spent $73.96 on advertising.

1891 Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business. Within four years, Candler‘s merchandising flair helped consumption of Coca-Cola to every state and territory.

4040 1893 In January ―Coca--Cola‖ was registered in the U.S. Patent office. 1894 The first syrup plant outside of Atlanta was opened in Dallas.

1906 The first two countries outside the United States to bottle Coca-Cola were cuba and Panama.

1915 The Root Glass company created the Coca-Cola contour glass bottle.

1917 3 Milloin Coke‘s sold per day. ―Coca --Cola‖ is the worlds most recognized trademark.

1919 The Coca-Cola company was sold to a group of investors for $25 million.

1923 Robert W. Woodruff became president of the Coca-Cola Company. His more than six decades of leadership took the business to unrivaled heights of commercial success, making Coca-Cola an institution the world over.

1925 6 Million Coke‘s sold per day.

1927 The first Coca-Cola radio advertisement.

1928 Sales of bottled Coca-Cola surpassed fountain sales for the first time.

4141 1929 Advertising slogan

1940 Coke is bottled in over 40 countries.

1956 Advertising slogan –― Coca-Cola, making good things taste better‖.

1961 Sprite was introduced.

1970 Advertising slogan –―It‘s the Real Thing‖.

1971 The song ―I‘d like to Buy the World a Coke‖ was released.

1979 Advertising slogan –―Have a Coke and a Smile‖.

1982 Diet Coke was introduced in July.

1988 Coca-Cola was the first independent operator in the Soviet Union.

1989 Advertising slogan-―Can‘t the Feeling‖.

42 1993 Coca-Cola exceeds 10 billion bases sold worldwide.

1993 Advertising slogan-―Always Coca-Cola‖.

1907 In Hawaii.

1912 IN the Philippines.

1920 In France.

1927 In Belgium, Bermuda, Colombia, Honduras, Italy, Mexico, Haiti and Burma.

1928 In Antigua, China, Guatemala, Holland, Spain, Venezuela, and the Dominican Republic.

1929 In Germany and Spanish Morocco. 1938 Australia, Austria, Gutana, Surinam, Jamaica, Curacao, Luzemboug, , Scotland, South Africa, the Virgin Islands, and Trinidad. 1940 In Ecuador, and EI Salvador.

43 1942 In Nicaragua, Argentina, Brazil, Costa Rica, Iceland, and Uruguay. 1945 In Egypt. And Martinique 1946 In Barbados, , and Okinawa 1947 In Morocco and Tangier 1948 In Liberia, Rhodesi, and Guadeloupe. More fund facts and trivia.

 Mexico and Iceland have the highest per capita consumption of Coca-Cola

 Coca-Cola translated to Chinese means, ―To make mouth happy‖.

 Every second over 7,000 Coca-Cola products are consumed.

 If all the Coca-Cola every produced were in 61/2 oz. Bottles and paled end to end they would wrap around the earth more than 11,863 times.

 The tallest Coca-Cola bottling plants are in Hong Kong. The plant in Quarry Bay is 17 floors, and the plant in Shatin is 25 floors.

 The bottling plant at the highest elevation in the world is located in Bolivai, at 12,000 feet.

 The world‘s longest Coca-Cola truck is in Sweden. It is 7 0 feet long with a four-azle trailer.

 The best selling non-carbonated soft drink in Japan is a product of the Coca-Cola Company named ―Georgia‖, a coffee fl avored beverage.

 Coca-Cola first crossed the Atlantic on borad the Graf Zeppelin, the Geman dirigible.

 The Varsity Restaurant in Atlanta, Georgia, bas earned the distinction of serving the highest volume of Coca-Cola anywhere. It dispenses nearly 3 million servings of Coca-Cola annually.

 If all the Coca-Cola vending machines in the U.S. were stacked one on top of each other, the pile would be over 450 miles high

44 A BRIEF PROFILE OF FLAVOUR AND PACK

Flavour Ingredients Pack Product Company Cola Cola Flavour 200Ml. Coke, Coca-Coal carbonated water 300Ml. sugar 500Ml. 1 Litre 1.5 Litre Pepsi Pepsi 2 Litre Orange Orange Flavour + 200Ml. Fanta Coca-Cola Carbonated Water+ 300Ml. Sugar 500Ml. 1 Litre 1.5 Litre Pepsi 2 Litre Fruit Juice Mango Pulp+ 250 ML Maaza Coca-Cola Treated water+ sugar Pepsi Cloudy Lemon Flavour + 200Ml. Limca Coca-Cola Lemon Carbonated Water+ 300Ml. Sugar 500Ml. 1 Litre 1.5 Litre Mirinda Lemon Pepsi 2 Litre Clear Lemon Lemon Flavour+ 200Ml. Sprite Coca-Cola Carbonated Water 300Ml. + Sugar 500Ml. 1 Litre 7‘Up 1.5 Litre Dew Pepsi 2 Litre

50 51 52 RESEARCH DESIGN

A Research project conducted scientifically has a specific frame work of research from the problem & this frame work is condition research is known as the research design.

“A research design is simply the frame work or plan for a study that is used as a guide in collecting and analyzing the data. It is blue print that is followed in completing a study”.

The research process design way conclusive and statistical in nature which would enable the company to take rational design. This is because the sample size taken way large and techniques adopted were for mass data. The data observation tabled and the results were in form of percentage.

59 METHOD OF DATA COLLECTION a. PRIMARY DATA COLLECTION: Primary data are those which are collected from the original source of event these are two types:-

i. OBSERVATION: In this method, I went to route ride with the salesman and observed various routes, outlets and the entire supply system of Coca-Cola.

ii. SURVEY: Personal Interview: In survey method I prepared a questionnaire and take direct personal interview of retailers.

60 QUESTIONNAIRE

Topic : Analysis of market position of Coke and Pepsi in India

Student Name : Md Faisal

Date :

1. a) Name of the outlet b) Address c) Contact Person with Phone Number d) Type of outlet: Glossary Kiosk Provision Store Eatery Other

2. Present share of your outlet: Coke Pepsi 3. Customer Demand of Flavour-wise:

Flavour Coca-Cola Pepsi Cola Thums Up Pepsi

Orange Fanta Mirinda Cloudly Lemon Limca Lemon Mirinda Clear Lemon Sprite 7-Up M.Dew Mango Maaza Slice Soda Kinley Everress Water Kinley Aquafina

4. What are the demands of various packs of Coca Cola? PACK DEMANDS IN % 200ml. 250/300ml. 500ml. 1000ml. 1500ml.

61 DEMAND OF COCA-COLA AND PEPSI IN VARIOUS CUSTOMER GROUP

On the basis of survey and with the help of questionnaire. The demand of coca- cola and Pepsi in various customer groups is presented in the following table:-

Custom er Comp any Demand of % MALE COCA-COLA 65 PEPSI 35 FEMALE COCA-COLA 55 PEPSI 45 CHILDREN COCA-COLA 70 PEPSI 30

78 DEMAND OF FEMALE CUSTOMER GROUP

The demand of Female customer group is represented by the following chart:-

Pepsi 30%

Coca-Cola 70%

79 DEMAND OF VARIOUS PACKS OF COCA-COLA

PACK DEMAND IN %

200 ML 40% 250/300ML 30% 500 ML 12% 1 Litre 3% 1.5 Litre 5% 2 Litre 10%

2 Litre 10% 1 Litre 1.5 Litre 3% 5%

500 ML 200 ML 12% 40%

250/300ML 30%

80 FINDINGS

 With the predetermined objective for finding the customer demand and retailers respondent for Coca-Cola product is Patna area. A detail survey of the retailer and proper analysis of the available data has been done.

 Coca-Cola is having a greater customer demand for its product. But PEPSI is no longer for behind. They are also coming up with their full strength and have started to capture the market with & customasssers.

 The total marked of Patna can be grouped in to main areas, Gandhi Maidan, Ashok Raj Path (Near P.M.C.H), Kankarbagh, Patna City, Pathar Ki Mashjid, Boring Road, Macha toil, Bhikana Pahadi, exhibition Road, Dakbangala Road, Maurya Complex, Nala Road, Frazer Road, etc. All there are quite vast and possess a fish customer demand.

 Coke has made an impact in all over India .most of the people they are going to prefer coke brand.

 Coke has built a brand image about itself due to good positioning of its product and quality.

 Only coke provides new scheme and offer.

 The route agent and sales representative gives the information about new scheme and offer to the dealers and retailers.

 Most of the dealers or retailers were demand visicooler to keep only coca cola products.

 There are lack of display material like board,banners, glow sign etc.in most of the area of patna.

 Coca cola is one of the companies that give the highest trade margin.

 There is a number of exclusive counter of coke is less than their competitor.

 The demand of 200ml bottle of coke is more.

 2 litter bottles of coke are sold more than 1.5 litter of bottle.

82 CONCLUSION

From the analysis of the data, it can be concluded that the market share of Coca-Cola is more than the market share of Pepsi. The demand of Coca- Cola‘s product is more with the comparison of Pepsi product. Supply of various flavours is not adequate. Flavor likes Limca and Maaza have a high customer demand, but their supply is irregular. Competitors are taking advantage of this. Replacement procedure of faulty bottles is very low. It promotes retairs dissatisfaction. It can be noticed that the company has spent a lot on its advertising and sales promotion, its sales are better. The only thing that is lacking to some extent is service. So by enhancing the quality of service and also by modifying some of the routes of distribution, the company can gain more turnovers from the market what the company just doing is just concentrating on increasing the sales without bothering the relationship with the retailers. So, instead of relying on volume of sales, the company should try to build a long-lasting relationship with the retailers.

It has observed that coca cola flavouer leads the other entire flavouer with a margin in the market. The demand of coke exceeds the demand of pepsi.

83 BIBLIOGRAPHY

 Internet site  www.cocacola.com  www.pepsico.com  Record of M.N. Softdrinks, Patna. NEWS ITEMS OF ENGLISH DAILIES, PUBLISHED FROM PATNA

 The Times of India  The Telegraph  The Economic Times  Advertisement on coke products.  Advertisement on Pepsi product.  Consulted Libraries  American Library  British Library

 Consulted Books  Research for marketing Decision by P. Green, D.S. Tull, G. Albaum  Marketing Management -Phillip Kotler.

84 85